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IUARY 3, 1955 


letwork Plans 
Im Innovation 
Page 27 

ie Air Time 
yed by NARTB 

Page 28 

Impact Cited 

ige 30 

Major Probes 
New Senate 

jins on Page 35 




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KEYD-TV is '"keyd" to low cost selling of this 
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area of over 480,000 TV families, including large 
cities and suburbs, prosperous towns, and most of 
Minnesota's richest farming area. Minneapolis- 
St. Paul's new 316,000 watt Channel 9 station, 
will begin telecasting on January 9th. KEYD- 
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424,412 automobiles are registered in 
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More than nine-out-of-ten post war autos 
are now radio-equipped 

(BAB . . . 1953) 

KRLD . .38 

Station B 37 

Station C . . . . . . . 22 

Ind. Station D 18 

Ind. Station E 17 

Ind. Station F 13 

Ind. Station G 8 

Ind. Station H 5 

Station I 1 

Ind. Station J 1 

Ind. Station K . . . . . 1 

7k& WotMn GmoM NameA and £kowd 





Exclusive Representative: THE BRANHAM COMPANY 
John W. Runyon, Chairman of the Board Clyde W. Rembert, President 

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 
DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879. 

closed circuit 

TWO PROBES SET • There definitely will 
be two investigations in electronics-broad- 
cast field during 84th Congress which gets 
underway this week. Incoming Chairmen 
Magnuson (Wash.) and Kilgore (W. Va.), 
it's learned, have agreed substantially on 
areas of activity for respective Interstate 
& Foreign Commerce and Judiciary 
committees (see story page 44). Mag- 
nuson group will cover revision of Com- 
munications Act of 1934 to ascertain if 
changes are needed. Kilgore group will 
confine itself to "monopoly" aspects of 
manufacturing company ownership of net- 
works and stations, newspaper ownership 
of radio or tv stations and radio station 
ownership of tv. 


MOVE to standardize forms used by sta- 
tions and their representatives to submit 
availabilities to timebuyers is being acti- 
vated by American Assn. of Advertising 
Agencies. On AAAA futures books for 
some time, project was urged publicly by 
Ruth Jones, broadcast supervisor of Comp- 
ton Adv., at time buying and selling semi- 
nar few weeks ago, endorsed by Frank E. 
Pellegrin, H-R Representatives vice presi- 
dent, and moved into AAAA channels 
through Frank Silvernail, BBDO radio-tv 
manager and chairman of AAAA radio-tv 


FCC investigators can get better coopera- 
tion from technicians involved in alleged 
sabotage of equipment at KPIX (TV) San 
Francisco coincident with NABET strike, 
Commission may call prompt public hear- 
ing, issue subpoenas and put principals 
under oath, subject to perjury and other 
sanctions. Aside from suspending operator 
licenses, FCC could recommend Justice 
Dept. criminal action against all guilty 
parties (whether licensed operators or not) 
with conviction meaning fines up to 
$10,000 and imprisonment of two years. 


MAN IE SACKS, RCA-NBC's "triple- 
threat" vice president, will perform on all 
three fronts — staff vice president of RCA, 
executive of RCA recording activities and 
vice president of NBC handling liaison on 
talent and other executive programming 
activities — despite reports to contrary. Mr. 
Sacks is reported fully recovered from 
recent illness. 


TOLL TV • One of major moves of FCC 
in early 1955 will be invitation looking 
toward rule-making procedure on subscrip- 
tion television. All interested parties, it's 
understood, will be asked to comment on 
whys and wherefores of toll tv, with replies 
probably to be requested in 60 days. Ac- 
tion may come during week of Jan. 10. 


SHOULD THERE be single or multiple 
systems of subscription tv if service is 

authorized at all? That's one of problems 
which already has arisen. Single system 
would connote monopoly. Multiple sys- 
tems would mean public would have to 
have individual gadgets for each type of 
service — which would be expensive and un- 
wieldy. At least one experimenter feels 
he would rather lose than have FCC ap- 
prove several different systems. 


MILLION NOT ENOUGH • Negotiations 
for purchase of ch. 9 WNCT (TV) Green- 
ville, N. C, for over $1 million by James 
W. Coan and associates (WTOB-AM-TV 
Winston-Salem, N. C, and WOTV [TV] 
Richmond, Va.) failed when WNCT stock- 
holders turned down offer. WNCT owners 
include Earl Westbrook (WGTC Green- 
ville), Josh Home (Rocky Mt. Telegram) 
and Herbert Brauff (Wilson Times). WTOB- 
TV operates on ch. 26; WOTV permit is 
for ch. 29. 


SEN. MAGNUSON, who takes over chair- 
manship of Senate Interstate & Foreign 
Commerce Committee at new session this 
week, has more than smattering of broad- 
casting station knowledge. He has been 
minority stockholder in KIRO Seattle 
(3.2% ) for many years but never has been 
active in operation or policy, which is 
under direction of Saul Haas, president- 
general manager and majority stockholder. 


FCC on its bingo-type show, Play Marco, 
KTLA (TV) Hollywood advised Commis- 
sion late last week it would submit detailed 
reply as soon as legal issues are resolved 
[Closed Circuit, Dec. 13, 1954]. Station 
is expected to hold to view show hasn't 
consideration element, hence avoids lottery 


Andres, assistant general manager of WKY- 
AM-TV Oklahoma City, takes leave of 
absence to direct WSFA-AM-TV Mont- 
gomery because of serious illness of David 
E. Dunn, part-owner and general manager, 
negotiated last week with implied acquies- 
cence of FCC. Sale of WSFA properties 
to WKY for $562,597.90 now is pending 
FCC approval. Mr. Dunn suffered heart 
attack last week after WSFA-TV had de- 
buted Christmas day. FCC officials in- 
formally indicated in view of circumstances 
it would not question move of Mr. Andres, 
slated to become general manager under 
WKY ownership, assuming direction of 
WSFA-AM-TV if he severed connections 
with WKY-AM-TV and operated Mont- 
gomery properties under direction of its 
present rather than proposed new owner- 

BA&H AT WORK AGAIN • Announce- 
ment by DuMont of its cutback in live 
network activity [B»T, Dec. 6, 1954, and 
see page 27 this issue] coincides with dis- 
closure that Booz, Allen & Hamilton, 
management concern, is making survey of 
overall DuMont activities. BA&H has con- 
siderable background in management eval- 
uation, having made initial survey of NBC 
several years ago and later ones for Storer 
Broadcasting Co. and Evening Star Broad- 
casting Co. (WMAL-AM-FM-TV) Wash- 


mond Arnold, former assistant attorney- 
gene red in charge of anti-trust, and son- 
in-law of Drew Pearson, become identified 
with Senate Judiciary Committee in its 
projected investigation of purported mo- 
nopoly in electronics-broadcasting fields? 
Sen. Harley M. Kilgore (D-W . Va.) who 
becomes chairman of Judiciary Committee 
under Democratic auspices, conferred last 
week with young Arnold and Drew Pear- 
son, presumably in connection with com- 
mittee activities. Mr. Arnold, Democrat, 
was defeated in Congressional elections in 
California last November. 


MAP MAKERS • Problem of making up 
coverage maps for Bricker probe of tv 
networks and uhf-vhf has been partly 
solved by FCC staff in asking 363 vhf 
stations to send in celluloid patterns show- 
ing coverage, scaled 40 miles to inch (story 
page 44). Commission engineers then 
can use discs for many maps, cutting work- 
load. FCC itself, however, will plot con- 
tours of 248 uhf, 17 educational stations 
and 55 proposed outlets now in hearing 


DESPITE shortcuts on tv contour mapping 
job for Bricker group, FCC estimates job 
will take two months with present staff. 
Speedup raises budget problem of shifting 
engineers from other work, delaying nor- 
mal am-tv processing, or paying for over- 
time. Project master is Hart Cowper- 
thwait, tv allocation expert,- now chief of 
Rules and Standards Division. 


SPOT BILLINGS • Gap in radio statistics 
may be filled by proposed "spot radio 
register" using station reports as basis for 
regular compilations of billings in spot 
radio. N. C. (Duke) Rorabaugh, pub- 
lisher of Rorabaugh Reports on tv spot 
placements, and James M. Boerst, who 
took over Rorabaugh reports on radio 
spot advertising few years ago, planning 
new radio billings report. It would follow 
Rorabaugh tv pattern of gathering infor- 
mation from stations direct instead of get- 
ting it from agencies which are often under 
clients' orders to keep quiet. 

Broadcasting • Telecasting 

January 3, 1955 • Page 5 

you score again and again 


N B C • C B S 




WGAL-TV has much in 
common with a champion 
professional ball club on a 
winning streak. It makes every 
play count — every advertising 
dollar you spend bring maximum 
results. Use WGAL-TV to reach 
a vast, enthusiastic audience — more 
than three million people who have 
an annual effective buying income 
of over $5 billion, who spend 
almost $3 billion for retail 
goods annually. 


Clair McCollough, Pres. 



New York Chicago 

Los Angeles San. Francisco 

Channel 8 Mighty Market Place 

















Lock Haven 





Page 6 January 3, 1955 



at deadline 

Budweiser Beer to Sponsor 
Damon Runyon Film Series 

ANHEUSER-BUSCH. St. Louis (Budweiser 
beer), buying Damon Runyon Theatre filmed 
series from Screen Gems Inc., which will syndi- 
cate program in markets not used by Budweiser. 
Screen Gems will co-produce series, based on 
late author's short stories, with Normandie 
Productions, which controls Runyon works. 
Air date is April 15. General Artists Corp. 
represented Screen Gems in sale and negotia- 
tions with D'Arcy Adv., agency for Budweiser, 
while William Morris Agency represented 

Radio Shipments to Dealers 
Total 4,416,783 in 10 Months 

SHIPMENTS of radio sets to dealers totaled 
4.416,783 in first 10 months of 1954, according 
to Radio-Electronics-Tv Mfrs. Assn. Factories 
shipped 639,624 radios in October compared 
with 722,161 in September, five-week work 

RETMA's radio shipment figures do not in- 
clude auto sets, which move directly to auto 









District of Columbia 


























State Total 

Nevada 4,716 

New Hampshire .. 11,999 

New Jersey 219,270 

New Mexico 12,868 

New York 749,764 

North Carolina . . . 79,094 
North Dakota .... 12,647 

Ohio 263,336 

Oklahoma 40,115 

Oregon 28,032 

Pennsylvania . . . .312,816 

Rhode Island 25,429 

South Carolina . . . 34,741 
South Dakota .... 13,682 

Tennessee 61 ,006 

Texas 195,461 

Utah 14,323 

Vermont 7,271 

Virginia 66,446 

Washington 61,826 

West Virginia 27,811 

Wisconsin 89,144 

Wyoming 5,456 

GRAND TOTAL 4,416,783 

Westinghouse Plans Session 
Of Key Radio Personnel 

KEY personnel of Westinghouse Broadcasting 
Co.'s five radio stations to meet with WBC top 
officials in New York Thursday and Friday to 
review 1954 accomplishments and lay general 
plans for 1955. Chris J. Witting, WBC presi- 
dent, will preside over sessions, first national 
meeting of Westinghouse station executives to 
be limited to radio. 

Speakers will include Eldon Campbell, na- 
tional sales manager; David E. Partridge, na- 
tional advertising and sales promotion director, 
and Richard Pack, national program director. 
Others slated to take part include loseph E. 
Baudino. WBC executive vice president: Ralph 
N. Harmon, vice president for engineering: 
Gordon Hawkins, educational manager: I. O. 
Schertler. industrial relations manager; John F. 
Steen. legal counsel; John F. Hardesty. eastern 
sales manager; G. D. Tons, midwest sales man- 
ager: I. C. Ruby, auditor, and John J. Kelly, 
assistant advertising and sales promotion man- 
ager. Sessions will be at St. Regis Hotel. Simi- 
lar meeting to be scheduled later for WBC 
tv station personnel. 


FM PATENT suit brought by late Maj. 
Edwin H. Armstrong against RCA and 
NBC has been settled for approximately 
$1 million. Brig. Gen. David Sarnoff, 
board chairman of RCA and NBC, an- 
nounced Thursday. Judge Philip J. Mc- 
Cook, originally appointed by U. S. 
District Court for District of Delaware 
to preside over pre-trial depositions in 
suit, acted as arbiter by agreement of 
RCA-NBC and estate of late Major Arm- 
strong. Suit now has been dismissed by 
stipulation. Judge McCook said, "I be- 
lieve that the amount fixed is fair, just 
and reasonable." 

Tv Network Shows Gain, 
Radio Down for 11 Months 

TOTAL radio-tv network gross time sales for 
11 months, January through November 1954, 
w^ere S413.027.841, with network tv compiling 
§286,648,222 and network radio $126,379,619, 
according to Publishers Information Bureau. 
Figures, released by PIB Thursday, showed 
combined radio-tv network total for same pe- 
riod in 1953 stood at $349,253,811. 

PIB noted that in tables appearing below it 
used "adjustment factor of 1.817 in calculating 
gross time charges for those nighttime programs 
where ABC rate card No. 6 was in effect." PIB 
said it did this to "maintain continuity and com- 
parability with previously published data." 

Tables follow: 





Jan. -Nov. 


Jan. -Nov. 


Total Sll.348,785 $13,666,932 $126,379,619 $146,349,762 

ABC S4.134.103 

CBS 14.218.622 

DuM 1,397,328 

NBC 12.391,828 


$30,718,266 S18.490.818 

131,217,799 87,084,930 

11,686,483 10,757.302 

113,025,674 86,570,999 

Total S32.141.881 $23,573,056 $286,648,222 $202,904,049 

DuMont Has Pro Rights 

DuMONT Tv Network has purchased rights to 
telecast annual Pro Bowl game to be played 
Jan. 16 in Los Angeles, but spokesman said it 
has not been decided whether network actually 
will telecast game. 


dent of Advertising Council and its di- 
recting head since 1943. left Saturday 
for six-month world tour under fellow- 
ship awarded by Eisenhower Exchange 
Fellowships Inc. to study world-wide com- 
munications with emphasis on reaching 
minds of men with ideas. Accompanied 
by Mrs. Repplier, he will visit Japan. 
Hong Kong, Manila. Burma, Pakistan, 
India, Egypt, Italy, France, Germany and 
England. In his absence, Ad^ 3rtising 
Council will be under direction of Allan 
M. Wilson, vice president. 


CURTIS APPOINTS • Curtis Circulation Co., 
publishers of new magazine, Tv Program Week, 
to go on sale with first issue Wednesday, ap- 
points BBDO, New York, for its advertising. 

VANILLA SPOTS • Burnett- Vanilla, American 
Home Foods, New York, through Geyer Inc., 
New York, preparing radio spot announcement 
campaign to start Jan. 14 in about dozen 
markets for 13 weeks. 

BIRDSEYE PLACING • Birdseye Frozen 
Foods, New York (chicken pie), through Young 
& Rubicam, New York, placing radio spot an- 
nouncement campaign in 16 markets starting 
Jan. 24 for eight weeks. 

York (Good Luck margarine), through Ogilvy, 
Benson & Mather, New York, supplementing 
its radio and tv network shows by spot cam- 
paign in 10 markets starting early in January 
for 26 weeks. 

DuMont O&O Stations Show 
Increased Earnings for Year 

ALL THREE stations owned by DuMont Tele- 
vision Network made money in 1954, Donald H. 
McGannon. general manager of DuMont's 
o&o Stations Div.. reported Thursday in 
yearend statement. He said stations — WABD 
(TV.) New York, WTTG (TV) Washington 
and WDTV (TV) Pittsburgh (which has been 
sold to Westinghouse subject to FCC approval) 
— reported average increase of 16% in billing 
as compared to 1953 and comparable composite 
increases in profit. 

General Manager George BarenBregge said 
WABD's 1954 billing was 18% ahead of 1953 
and station served 345 sponsors this year as 
compared to 287 last year. General Manager 
Leslie G. Arries Jr. said WTTG (TV) Wash- 
ington stepped up number of local accounts to 
more than any two other Washington stations 
during year, and scored billing gain of 20%. 
General Manager Harold Lund of WDTV 
(TV) Pittsburgh, said station pushed its billing 
up through sponsor increase from 650 to 785. 

Two Wilkes-Barre Stations 
Ready for Megawatt Service 

TWO million-watt stations were set to operate 
at Wilkes-Barre. Pa., this week. As of Thursday 
night, ch. 28 WBRE-TV was poised to begin 
regular broadcasts with full 1.000 kw power 
and competitor ch. 34 WTLK-TV was planning 
to start its 1,000 kw early this week. 

WBRE-TV*s full power operation has been 
held up by winter weather which delayed 
installation of new 45-gain antenna atop 
Wyoming Mt. Tower was installed and final 
connections made last Thursday. Entire WBRE- 
TV installation, including two 12.5 kw trans- 
mitters, is RCA. with installation under super- 
vision of Chief Engineer Charles Sakoski Sr. 

WILK-TV's installation uses GE equipment, 
including 45 kw transmitter and 25-gain helical 
antenna. This has been installed and at weeks 
end was awaiting completion of final linkage. 
WILK-TV installation was done by Chief En- 
gineer Theodore French and crew. 

Broadcasting • Telecasting 

January 3, 1955 • Page 7 


j 2 _ — — 5 1 

FCC Chairman Advocates 
Minimum Regulation Policy 

MINIMUM regulation of business is his basic 
philosophy, FCC Chairman George C. McCon- 
naughey told Southern California Broadcasters 
Assn. Thursday at annual yearend meeting in 
Los Angeles. Noting "bureaucracy is as old 
as government itself," FCC chairman said prob- 
lem "has always been and still is, to keep 
government within its proper bounds." Con- 
cerning broadcasting he said: 

Regulation as applied to communication serv- 
ices in the radio and television field has been by 
Act of Congress, with certain limitations, prop- 
erly left in the hands of the folks who obtain 
licenses from the FCC. That is as it should be 
because you are operating in a field of com- 
petitive enterprise. That being the case, when 
you are given a license by your Government, 
you are charged with a tremendous public re- 
sponsibility. I know of no form of business in 
this country which is more impressed with a 
public trust than the people who obtain licenses 
to operate communication services by the media 
of radio and television. There have been and 
still are abuses of this public trust; however, 
considering the fact that you are a relatively new 
industry you have made great strides of progress 
in rendering this service to the public. But there 
is just one thought that I hope I can impress 
upon you today and that is to ever keep in mind 
the grave responsibility that rests in your hands 
of rendering a wholesome service to the public. 

On the side of the regulators — in this case the 
FCC — we, being an arm of the Congress, likewise 
have imposed upon us grave responsibilities to 
see to it that you carry on your operations in 
the public interest. 

WTRI Considering Policy 
On FCC Denial of Stay 

WITH CBS-TV affiliation at stake in Albany, 
N. Y., WTRI (TV) that city was considering 
at week's end whether to appeal FCC's order 
denying its request for stay of grant to sale of 
WROW-AM-TV same city to Lowell Thomas 
and associates [B«T, Dec. 27, Nov. 8, 1954]. 
FCC on Thursday ordered Jan. 24 oral argu- 
ment on WTRI allegations that $298,800 pur- 
chase of WROW properties by Mr. Thomas 
violated Commission policy relating to station 
ownership by network personnel and whether 
any understanding between new WROW owners 
and CBS violated anti-trust laws. 

FCC also said regular hearing before exam- 
iner would be held later on WTRI charges that 
full disclosure of Mr. Thomas' relationship to 
CBS was not made, nor were there disclosed 
agreements regarding CBS affiliation. It was 
also reported CBS announced Thursday it was 
switching its affiliation Feb. 1 from WTRI to 
WROW-TV. Both are uhf outlets. WROW 
has request pending before FCC to allocate 
ch. 10 to Vails Mills, N. Y. 

FCC Annual Report Shows 
Tv Interference Problem 

FCC's 20th annual report, for fiscal year 
ending June 30, 1954, released by Commission 
yesterday (Sunday), shows growth of field and 
regulatory problems over two decades, high- 
lighted by rapid recent development of tv. 
In 1934 FCC governed 51,000 stations of all 
kinds while commercial and operator licenses 
totaled less than 67,000. In 1954, number of 
radio authorizations exceeded 1.2 million while 
operator permits totaled 960,000. 

Tv interference complaints continued to be 
major share of field engineering workload al- 
though cooperative committees in 351 com- 
munities have effected reduction in complaint 

at deadline 


MORE than 47,000 channel miles of tv 
inter-city circuits were re-engineered to 
carry color tv to 139 stations in 101 
cities in 1954, AT&T Long Lines Dept. 
said today in yearend statement. Year 
ago Jan. I, first colorcast carried Pasa- 
dena "Tournament of Roses" to 18 cities 

During 1954, report said, more than 
20,000 additional channel miles were 
added to black-and-white tv facilities, 
bringing total to about 69,000 miles; 
added 102 tv stations in 75 cities to 
roster of inter-connected stations, bring- 
ing total to 360 stations in 234 cities 
(including three added Jan. 1). 

total, FCC said. Of 18,037 complaints in fiscal 
1954 (21,749 in '53), 16,089 concerned am, 
fm and tv, mostly latter (21,749 in '53). One 
tv set booster in Beaumont, Tex., interfered 
with estimated 3,000 sets in six-mile radius, FCC 
noted. Defective master antenna at Buffalo 
apartment produced interference signal stronger 
that local tv station itself. 

Tv Technical Staff Cut 
In Realignment by NBC 

SOME "30 to 40" tv engineers and technicians 
were dismissed by NBC at year's end in what 
was said to be "streamlining and realignment" 
of certain divisions in engineering department. 
Primary reason for personnel cutback appeared 
to be reduced activity by engineering depart- 
ment's technical development group, which de- 
vises special electronic apparatus needed in 
program operations. 

Robert W. Shelby, NBC vice president and 
chief engineer, noted that year ago, NBC had 
several "high-pressure color projects to rush 
through in the technical development group, 
but that has slacked off." Spokesman for Na- 
tional Assn. of Broadcast Employes & Tech- 
nicians (CIO), with which NBC has contract, 
said personnel reduction pointed up "gloomy 
employment picture" at radio and tv networks. 

New Line of DuMont Sets 
Includes Optional Radio 

ALLEN B. DUMONT LABS will unveil three 
new tv receivers with standard broadcast radios 
optional, at Chicago's American Furniture 
Mart today (Monday). Inclusion of radio re- 
ceivers with tv set adds $30 to list price, accord- 
ing to DuMont. 

William H. Kelley, vice president and gen- 
eral manager of firm, said DuMont expects 
that high percentage of its future tv set sales 
would include radios. 

Motorola Tv Sales Near Peak 

MOTOROLA Inc. sales hit nearly $200 million 
in 1954 and were second highest in its history, 
it was reported Thursday by Paul V. Galvin, 
president. He predicted tv receiver sales would 
hit 6.6 million and radio units 6.5 million in 
1955. Firm introduced 1955 line of 28 tv receiv- 
ers at distributors meeting in Chicago, ranging 
in price from $139.95 for 17-inch table model to 
$399.95 for 24-inch console. 

V. R. YOUNG, manager of Fort Worth office 
of Graybar Electric Co., New York, promoted 
to district sales manager with headquarters in 
Dallas. C. C. ROSS, manager of communica- 
tions sales at Dallas, named to succeed Mr. 
Young as Fort Worth manager. H. J. FRANTZ, 
sales manager at Graybar's Austin office and 
warehouse, appointed manager at Austin. 

HILLY ROSE, formerly with Raymond E. Nel- 
son Agency and advertising-promotion man- 
ager of Fullerton Steel & Wire Co., to creative 
staff of Kling Film Productions, Chicago. 

ROBERT H. BOLLING, vice president and 
treasurer of Boiling Co., station representation 
firm, and Mrs. Sally MacDonald were married 
Thursday morning at St. Mary's Roman Cath- 
olic Church, Roslyn, Long Island. 

torney, father of girl, his second child. 

GE Plans Radio-Tv Center, 
Including Color Studios 

APPROVAL of plans for $2 million radio-tv 
center to house operations of General Electric's 
WGY-WRGB (TV) Schenectady, announced 
Thursday by R. B. Hanna Jr., manager, GE's 
broadcasting stations dept. Center will have 
nation's first tv studios designed specifically for 
color tv facilities, he said. 

Occupancy of building is expected in about 
year, although ground-breaking date has not 
yet been announced. Building will contain three 
tv and two radio studios. Largest studio, audi- 
torium seating 300 persons, will be equipped 
for audience participation shows and able to 
accommodate full symphony orchestra or mov- 
ing automobile. 

Master control room, with area of more than 
4,000 square feet, will be located in center 
of studio's arrangement, providing control of 
both radio and tv operations. New center will 
be located in heart of stations' broadcast cov- 
erage area of 14,000 square miles, serving 
Schenectady, Albany and Troy. 

Raytheon Plans Increase 
In Tv Receiver Output 

RAYTHEON MFG. Co. plans to increase out- 
put of both monochrome and color receivers, 
with latter to account for "substantial part" of 
production in 1955, Henry F. Argento, vice 
president and general manager of firm's tv-radio 
operations, reported Thursday. 

He predicted industry total of 6.5 million 
monochrome sets this year, with emphasis on 
lower-priced receivers and high-cost sets giving 
way to increased volume of color tv units. He 
prophesied production of between 300,000 and 
400,000 color models by fall of 1955, largely 
in 21 -inch screen size. He said original urban 
tv set market is not saturated and "huge" sec- 
ond-set and replacement market has matured. 

Raytheon reports earnings for first six months 
of fiscal year, ended Nov. 30, 1954, of $2,396,- 
000 on sales of $93,007,000 after provision of 
$2,150,000 for federal taxes. This was said to 
represent increase of 14.5% in billings, 21% 
in earnings before taxes, and 46% in earnings 
after taxes, compared with similar period of 
previous fiscal year. 

Burrough Matthews Dies 

BURROUGH MATTHEWS. 61. editor of 
Buffalo Courier-Express (WEBR Buffalo), died 
Thursday after two weeks illness. Mr. Mat- 
thews headed SHAEF press headquarters dur- 
ing World War II. 

Broadcasting • Telecasting 

January 3. 1955 • Page 9 

the week in brief 


Network, in revolutionary move, to 
offer live-film operation using elec- 
tronic memory and super-splicer . 27 


Industry-wide survey shows beverage 
advertisers' messages comprise minor 
share of all radio-tv time 28 


Rorabaugh reports seven products 
used more spot tv than spot radio 30 


CBS Spot Sales extols circulation and 
impact of aural medium 30 


Bliss named president as Ludgin moves 
to board chairmanship 31 


Mountain music is a big business to 
RadiOzark Enterprises 35 


A station operator cites the merits of 
keeping day-to-day tab on the finan- 
cial situation 37 


Film program firm pays $1.4 million 
for Hollywood facilities 40 


Two executive appointments made as 
successor to BAB starts year 42 


TvB's President Treyz predicts me- 
dium will hit that mark in 1955 .42 


Industry faces two major probes as 
Democrats take over Congress . .44 


House leader rules cameras out of 
committee hearings 46 


American Civil Liberties Union issues 
report decrying infringements 48 

103 TV'S WENT ON IN '54 

Year's starters weren't even half of 
1953's total of 225 56 


Network's gross billings reached $125 
million. Color programming cited . 64 


Radio network will broadcast major 
events on year-round basis 65 


Sales of electronic products will reach 
record highs, Folsom reports 66 


Industry figures pay last tribute to 
prominent radio-tv lawyer 68 


Advertisers & Agencies 28 

At Deadline 7 

Awards 63 

Closed Circuit 5 

Editorial 86 

Education 70 

Feature Section 35 

Film 40i 


Page 10 * January 3, 1955 

For the Record 72 

Government 44 

In Review 12 

In the Public Interest 62 

International 70 

Lead Story 27 

Manufacturing 66 

Milestones 26 

Networks 64 

On All Accounts ... 24 

Open Mike 16 

Our Respects 22 

Personnel Relations 69 

Professional Services 68 

Programs & Promotion 83 

Program Services 64 

Stations 56 

Trade Associations 42 

Broadcasting Publications Inc. 
Sol Taishoff 

H. H. Tash B. T. Taishoff 

Secretary Treasurer 



Published Every Monday by Broadcasting 
Publications Inc. 

Executive and Publication Headquarter* 
Broadcasting • Telecasting Bldg. 
1735 DeSales St., N.W., Washington «, D. C. 
Telephone: Metropolitan 8-1022 


Sol Taishoff 
Edwin H. James 
Rufus Crater (New York), J. Frank Beatty, Bruce Robertson 
Fred Fitzgerald 
David Glickman 
Earl B. Abrams, Lawrence Christopher 
STAFF WRITERS: Ray Ahearn, Jonah Gitlitz, 
Louis Rosenman, Peter Pence. 
EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Ell Fritz, 
Joan Sheehan, Audrey Cappella. SECRETARY TO THE 
PUBLISHER: Gladys L. Hall. 


Maury long 

Winfield R. Levi (New York) 
Eleanor Schadi, M. Gwen Moore. 
ART-LAYOUT: Duane McKenna 


John P. Cosgrove 
Robert Deacon, Frank N. Gentile, Joel H. Johnston, 
Sharleen Kelly, Jean McConnell, William Phillips. 


444 Madison Ave., Zone 22, Plaza 5-8355 


SENIOR EDITOR: Rufus Crater 
AGENCY EDITOR: Florence Small 

Rocco Famighetti, Selma Gersten, Sally Creley. 


SALES MANAGER: Winfield R. Levi 
Dorothy Munster 


360 N. Michigan Ave., Zone 1, CEntral 6-4115 
Barbara Kolar 


Taft Bldg., Hollywood & Vine, Zone 28, HOIIywood 3-8181 
TV FILM EDITOR: Marjorie Ann Thomas 
WESTERN SALES MANAGER: Wallace H. Engelhardt 
Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes. 

Annual subscription for 52 weekly issues: $7.00. Annual 
subscription including BROADCASTING Yearbook (53d 
issue): $9.00, or TELECASTING Yearbook (54th issue): 
$9.00. Annual subscription to BROADCASTING • TELE- 
CASTING, including 54 issues: $11.00. Add $1.00 per 
year for Canadian and foreign postage. Regular issues: 
35tf per copy; 53d and 54th issues: $3.00 per copy. 
ADDRESS CHANGE: Please send requests to Circulation 
N.W., Washington 6, D. C. Give both old and new 
addresses, including postal zone numbers. Post office 
will not forward issues. 

BROADCASTING* Magazine was founded in 1931 by 
Broadcasting Publications Inc., using the title: BROAD- 
CASTING* — The News Magazine of the Fifth Estate. 
Broadcast Advertising* was acquired in 1932, Broadcast 
Reporter in 1933 and Telecast* in 1953. 

*Reg. U. S. Patent Office 
Copyright 1955 by Broadcasting Publications Inc. 





January 3, 1955 • Page 11 




|nd so do their sisters, their 
cousins and their aunts, not to 
mention their sons and daugh- 
ters and old family retainers. 

Better than a front seat 
on opening night — that's 
the way the folks of both 
Gilbert and Sullivan, N. Y., 
feel about Channel 8. And 
Gilbert and Sullivan are 
but two of more than 250 
communities in upstate New 
York who find first night 
excitement every night in 
the week on WHEN-TV. 
V* They feel like true monarchs 
of the "see." 
r Want to tread the boards 
in a theatre that always 
has an overflow audience? 
Join the WHEN-TV troupe 
of wandering minstrels. 












THOSE teetering on the brink of middle age 
must constantly fight against the temptation to 
color the past in hues brighter than life. All of 
which is one way of saying that the delayed 
return of the highly entertaining team of Dean 
Martin and Jerry Lewis to the Dec. 19 NBC-TV 
Colgate Comedy Hour didn't seem as sparkling 
and entertaining as many of their previous 

Certainly, no inference should be drawn that 
the show wasn't amusing and a generous cut 
above the standards set by previous Comedy 
Hour presentations this season. But it must 
be admitted that much of the comedy just didn't 
register, with Mr. Lewis unable to capitalize 
with his usual verve on an unfortunate surplus 
of flubbed lines and awkward pauses. 

In justice, it should be explained that this 
is the first show for the pair in quite some 
time. Mr. Lewis has been sidelined with a 
succession of physical ailments, enough to try 
the hardiest of souls and to give delight to a 
writer for NBC-TV's Medic. 

The other half of the team, Dean Martin, 
again proved himself a very able straight man, 

Not as sparkling as before 

just the sort a comedian needs to bounce his 
humor off. Additionally, his relaxed and suave 
song delivery is a genuine asset to the Comedy 

A well-guarded pre-show secret was the 
identity of "Phil Abrams," scheduled as a 
guest star. Mr. Abrams, it turned out, was 
CBS' Jack Benny, visiting his old stamping 
grounds at NBC. Typical of the show's lack 
of bounce was the failure of Comedy Hour 
writers Artie Phillips and Harry Crane to give 
Mr. Benny any material really worthy of him. 

Among the credits, several numbers by 
choreographer Nick Castle, especially "Swing 
Alley," proved most effective. 

Perhaps the disappointment at the first Mar- 
tin and Lewis Comedy Hour of this season is 
a compliment to them, for tv viewers have 
come to expect much from this pair. Based 
on past performances, their Dec. 19 debut 
might be explained as a temporary rustiness 
caused by their long lay-off. Should this prove 
correct, Ed Sullivan will have a serious run 
for his future Sunday night ratings. But a 
repetition of the Dec. 19 program isn't going 
to disturb either Mr. Sullivan or his ratings 
at all. 

Production Costs: Approximately $75,000. 
NBC-TV, Sunday, 8-9 p.m. PST. (four more 
programs for Martin & Lewis, on irregular 

Page 12 * January 3, 1955 

schedule). Live origination from Hollywood. 

Sponsored by Colgate Palmolive Co., through 
Ted Bales & Co. 

Executive producer: Pete Barman; unit produc- 
tion manager: Jerry Madden; producer-di- 
rector: Ernest D. Glucksman; associate pro- 
ducer: Robert Henry; director: Alan (Bud) 
Yorkin; assistant director: Roy Montgomery. 

Writers: Artie Phillips, Harry Crane; technical 
director: Joe Conn; costumes: Kate Drain 
Lawson; art director: Furth Ullman; musical 
director: Dick Stabile; lighting: Jim Kilgore. 

Choreography: Nick Castle; make-up: Fred 


SEE YOUR doctor right away. 

That's the theme and moral of Horizons, 
new Sunday evening series on ABC-TV and 
the latest of television's contributions to the 
medical education of the viewing public. 

That's practically the commercial, too, for 
each of these quarter-hour programs stresses 
the necessity for visiting your family physician 
in all emergencies far more strongly than it 
does the products of its sponsor. The actual 
Ciba commercials are among the mildest in 
tv, purely institutional, with no sell at all, just 
citing a contribution to medical progress made 
in the Ciba laboratories and mentioning that 
Ciba also makes things for industry. 

The time to see your doctor discussed on the 
Dec. 26th program is when old age is at hand. 
This telecast began with a drama: the family 
group — wife, son, daughter-in-law — waiting for 
father to come home from the store to join in 
an anniversary celebration. Father is late and 
later still. The family grows anxious. Then 
the bell. The door opens and father staggers 
in. He's had a dizzy spell; he had to come home 
in a taxi; he's got to sell the store and retire: 
he's all through; he's 67; he's an old man, with 
nothing to do but wait for death. 

See a doctor? What's the use? When you're 
old, you're old and there's nothing anyone can 
do about it. 

The drama faded from view and in its stead 
was Dr. Howard A. Rusk, director, Institute of 
Physical Medicine Rehabilitation, New York U. 
Bellevue Medical Center, who commented that 
this man really needed his doctor to help him 
adjust his activities to his aging body. "Age," 
said Dr. Rusk, "is physiological, not chrono- 
logical." There is nothing magical in the num- 
ber 65 and no real reason why that should be an 
arbitrary retirement age. People are different: 
some should go on working at 80; others should 
retire at 40. Retirement too soon is as bad 
as working too long. A man must feel needed. 
See your doctor and find out how you should 
adjust to growing older. 

Like any good lesson, sermon or commercial, 
Horizons does not try to do too much in its 
weekly quarter-hour, but concentrates on driv- 
ing home a single point, effectively but not 
alarmingly presented and authoritatively ex- 
plained. The Dec. 26th telecast dealt with the 
medical problems of old age; that of the pre- 
vious Sunday with those before birth — the pre- 
natal care of the expectant mother. In each 
case, the answer was the same: 

See your doctor right away. 

Production Costs: $7,000 

ABC-TV, Sun., 9:15-9:30 p.m. EST 

Sponsored by Ciba Pharmaceutical Products 

Inc. through Kiesewetter, Baker, Hagedorn 

& Smith Inc. 
Producer: Kiesewetter, Baker, Hagedorn & 

Smith Inc. 
Associate Producer: Ken Rockefeller 
Director: Matt Harlib 
Cast: Guest physician each week. 

Broadcasting • Telecasting 


Published by the General Electric Company, Electronics Park, Syracuse, N. Y. 


Top Engineering Plus Top-Performing 
G-E High-Power Transmitter Places 
UHF Station In Dominant Position 

"Mt. Greylock Television 
Station WMGT, with a trans- 
mitting plant more than twice 
as high as the Empire State 

away; Worcester, 76 miles 
away; and steady pictures in 
Hartford, Conn. ,67milesaway ; 
Rutland, Vermont, 69 miles 

Air view of the summit of Mt. Greylock witli the WMGT transmitter building at the bot- 
tom of the picture and the town of Adams, Mass. in the distance. The tower in the 
center of the picture is a War Veterans Memorial familiar to all living within a 100- 
mile radius of this pinnacle 3700 feet above sea level. 

Building, is the highest TV 
site operating in southwestern 
New England and New York 
State. It reaches into 5 states," 
says J. T. Parsons, its Gen. Mgr. 

"Power: A 12 KW G-E 
transmitter takes advantage of 
short transmission line to its 
high antenna to provide high 
signal level even in locations 
considered 'in the shadow' by 
ordinary standards. 

"WMGT, operating 3700 feet 
above sea level atop Mt. Grey- 
lock in Adams, Massachusetts 
(2100 feet above average ter- 
rain), has proven power and 
height are of major impor- 
tance in providing wide cover- 
age on UHF. Reports show re- 
ception in Boston, 129 miles 

away, including other fringe 
area communities such as Glov- 
ersville and Kingston, N. Y. 

"Granted, because of the rug- 
ged New England terrain, there 
are holes in the WMGT cover- 
age. As the terrain levels out to 
the east and the west, the cov- 
erage improves in these direc- 
tions. It is safe to estimate 
that 90% of the population 
within a 50-mile radius of the 
transmitter is being covered 
satisfactorily. This unique 
transmitter location provides 
coverage of three rich markets 
. . . the New York Capitol dis- 
trict to the west, the Pioneer 
Valley to the east, as well as 
Berkshire County . . . three rich 
markets under one umbrella." 

LEON PODOLSKY. The entire 
Greylock Broadcasting Co. op- 
erations, which include both 
Radio Station WBRK and Tele- 
vision Station WMGT, are 
directed by the company presi- 
dent, Leon Podolsky, of Pitts- 
field, Massachusetts. 

He has an extensive back- 
ground in electronics. During 
World War II, he served as 
chairman of several Army and 
Navy committees, working for 
the standardization of elec- 
tronic component parts. More 
recently he has seiwed as a con- 
sultant to the Department of 
Defense on electronic compo- 
nent problems. 

He holds over 100 patents for 
developments in electronics and 
has published nationally and 
internationally circulated pa- 
pers on electronic components. 
JOHN T. PARSONS. Direct man- 
agement of Television Station 
WMGT is in the hands of John 
T. Parsons of Lenox, Mass., a 
veteran in radio. Mr. Parsons' 
early radio career was centered 
in New York City and Ver- 

mont. He came to WBRK from 
WNBC, Hartford, Conn., in 
1940 as commercial manager of 
the station. He was elevated to 
general manager of WBRK in 
1942, and began managing 
WMGT in its initial stage of 
planning and construction. 



Market area map shows cities and towns 
covered by WMGT-TV. Illustration is re- 
produced from literature prepared by 
the station. 

WMGT Engineer, Stanley Ptak, prepares breakfast in 
mitter building atop Mt. Greylock. 

odel kitchen of the trans- 


• . . advertising 

. always pays in the 

f I 1 ! I, •• /| I: \ 



BETTER.. . coverage 

than ever before is yours with 
RADIO in the 





BEST. . • buy morning, 

afternoon and evening is 

Represented by 


Page 16 • January 3, 1955 


Oops . . . 


In your review of "Dateline," the Producers' 
Showcase December tv show, in the Dec. 20, 
1954 issue, you credit J. Walter Thompson as 
the agency handling Ford Motor Co.'s co- 
sponsorship of the program. 

Just to keep the record straight, may we re- 
mind you that Kenyon & Eckhardt represents 
us on this particular program and is responsible 
for the unique Ford, Mercury and Lincoln 

J. B. McMechan 
Institutional Advertising 
Ford Motor Co. 
Dearborn, Mich. 

. . . We're Sorry 


While I love all concerned at Broadcasting • 
Telecasting, a small error crept into the re- 
view of "Dateline." 

K&E handles the whole show; the book 
credited J. Walter Thompson with the Ford end. 

Most minute of details, but it proves I read 
the magazine. 

Hal Davis, Vice Pres. 
Kenvon & Eckhardt 
New York 

Georgia Appreciation 



Atlanta Journal and Constitution] wants 2,000 



Grey Got Gruen 


If there are any in the industry who wonder 
if B»T is read cover to cover, let our most 
recent experience at Grey forever allay their 

In the Dec. 20 issue you incorrectly printed 
in a box titled "Some Big Switches in 1954" 
that the Gruen account had moved from Mc- 
Cann-Erickson to an agency other than Grey. 
Our phones became immediately busy with 
many calls pointing out the error. 

Although the body of your story correctly 
stated that the Gruen account had come back 
to Grey, we thought you would want to tell 
those of your readers who did not call us for the 
correct information that Grey Advertising 
Agency was named by Gruen. 

Christopher Cross, Dir. 

Promotion & Publicity Dept. 

Grey Adv. Agency Inc. 

New York 

Right Owners, Wrong Station 


With reference to the [San Diego] story 
[B»T, Dec. 13] your facts are incorrect . . . 
Mrs. Rabell and myself own and operate 
KSON and KSON-FM in San Diego and we 
have nothing whatever to do with KCBQ. 

KSON was not even mentioned in your story 
and yet of the people mentioned every one is 
new to San Diego within the past few months. 

We have operated KSON for seven years and 
there is not any other station in San Diego 
that has not changed hands in the past year 
except ours. 

As we have spent a great deal of money as- 
sociating our names with the ownership and 
operation of KSON we naturally do not want 
to cause confusion in the out of town agencies' 
minds. . . . 

Fred Rabell, Owner 
KSON San Diego, Calif. 

[EDITOR'S NOTE: The writer who associated the 
Rabells with the wrong station has been remind- 
ed that the Broadcasting Yearbook-Mahketbook 
should be used by staffers as well as subscribers 
to check details of station ownership and man- 

Ant Auditor 


The Nov. 22 issue of B*T lists Eunice Weston 
with the title of Ant Auditor. 

Now in all the years that I have been battling 
the mountains of minutia it just never occurred 
to me that despite their size they could have 
been ant hills. And, believe me, even though 
I'm part Cherokee Indian I never dreamed of 
counting the ants. 

Tell me, what kind of equipment do you use 
to line up the ants to count them, what is it 
about them that you audit, and what does Miss 
Weston think of the whole thing? Danged if 
I'm not fascinated by the position she occupies 
and the work she does. Working on the Man- 
hattan Project during the war was great but, 
shucks, tell me about her duties. 

Budd Gore 

Publicity Director 

The Halle Bros. Co. 

Cleveland, Ohio 

[EDITOR'S NOTE: Mr. Gore blithely ignored the 
preceding line of B>T's Nov. 22 masthead which 
ended, "ASSIST-" and concentrated on the line 
reading "ANT AUDITOR: Eunice Weston."] 

Parochial Praise 


To say we of Global Films are pleased with 
your splendid treatment of the Global Films' 
story [B»T, Dec. 13] is an understatement. We 
are delighted. 

Messrs. Hartley and Snyder concur with me 
in feeling that your well-written, careful study 
is to be commended for both accuracy and 
depth. Furthermore, we might add a bit of 
parochial praise and say your article is as full 
of vitality as a Global puppet-commercial. 
Ralph N. Weil 
Global Telefilms 
New York 

Life Answers BMI 


This letter is being written in response to 
your story on page 58 of your Dec. 20 issue, 
headed "Life Music Index Draws BMI Com- 

I also have made a quick and cursory ex- 
amination of the General Title Index of BMI 
and such examination discloses that over 90% 
of the titles listed therein are titles of Public 
Domain origin, foreign selections, or selec- 
tions comparatively unknown to the general 
public or selections which are rarely if ever 

Many of the compositions are the result of 
artificial exploitation and though possibly per- 
formed at one time are receiving very negligible 
performances at this time. 

Of the small quantity of compositions re- 
maining — the copyright proprietors could easily 
clear them through any other Performing Rights 



channel 5 Seattle 

TELEPULSE RATINGS NOVEMBER, \9% Seattle, Washington 

Top Fifteen Once-A-A'eek Shows 

Or aonet 

Stat i on 


55 5 

y J • J 

i snev 1 and 

K 1 IMG - TV 



Groucho Marx 

Stat i on 

5 1 5 

Toast of the Town 

Stat i on 



28 1 

Lone Ranoer 

K 1 NG-TV 

2b. 6 

Badoe 7 1 )i 

K 1 NG-TV 


Make Room for Daddy 


TV Playhouse 

Stat ion 


2l|. 6 

Favorite Story 



Range Rider 

Stat ion 


k' i f r a p cnn 


2)1 5 

1/lf i 1 H Rill Mi pLc oU 



r nil 1 1 cl c 



23 ft 

<-y • u 

1 i -p p n*F R i 1 pv 
i_ i i c w i r\ i i cj 


25 ^ 

Mr District Atfornpv 


25 5 
<-y » y 

1 ^ ctl 1 1C o L 1 1 C O all IC 


2^ R 
<-y • y 

RppU'P 1 ")" Qrl I^H 


25 S 

O LUkJ LI IC l\ -;Uo 1 (-/ 


?5 S 
<-y • y 

Th p n t r p (niii IH 


25 S 

This Is Your Life 

Stat i on 



Top Ten 

Multi-Weekly Shows 

Ccii \ y lu 1 1 1 ui 1 


?n p 

Qhor i -f -f Tpv 


K 1 NG-TV 

1 h h 

U 1 1 idl l Of 1U1 c 

Stat i on 


1 0. J 

OdlTlc 1 IMfcrW-b 

Stat i on 



Wor Id Too ay 

K 1 NG-TV 


Stan Boreson 



Channe 1 5 P ! ayhouse 



Eddie Fi slier 

Stat i on 


Midday Matinee 



Perry Como 

Stat ion 


Footbal 1 

NCAA Footbal I 

K 1 NG-TV 




Profess i ona 1 Footba 1 1 



Stat i on 



^ //.A 

Join the Cha 

The 5th Network-''' may * e ?. e ^is fs 

answer to his TV problem 

-t's still a seller's market in buying national 
television time. Newspapers can add pages . . . mag- 
azines can add sections, but as long as an hour has 
60 minutes and a week seven days, television will 
remain a seller's market. 

Figure it yourself. Choice time is 
yh slj '-j) 8:00-10:30 P.M. That's 5 one-half 
A j A hours a day. Allow for the full-hour 
shows and the multi-product adver- 
tisers with several time segments, and you can see 
why existing networks are limited to around 60 or 
70 sponsors forming the "Charmed Circle." 

Perhaps we've been lucky because right now four 
Screen Gems produced film shows are racking up 
enviable ratings on networks. We value our large 
national accounts, but know many advertisers can- 
not get network time, or feel that the rigidness of 
network control is not in their best interest. 

Fortunately for them— and they may be national 

or regional in scope— the networks do not have a 
monopoly on creative imagination. Fine programs 
are being turned out in our studios in Hollywood 
and New York, as well as by others. 

Advertisers need not be dependent on one net- 
work, one time slot. Good spot time is scarce but 
it is not unobtainable, and a really "hot" show has 
a faculty for clearing markets. 

1 1 

Each advertiser can create a new • 
kind of network— The 5th Networ k 
^fe^^^^^J — his own . Born out of the creative 
"I... ability of producers of film enter- 

tainment, and the administrative experience of 
advertising agencies, advertisers can tailor-make 
their own "network," choosing their own markets 
and time spots, and retaining the freedom to move 
their shows for even better availabilities. Further, 
they have a wider choice of programs and a greater 
degree of control over format, talent, and material. 

rmed Circle 

By this method, national advertisers can get cov- 
rage in every television market at less cost than 
y buying those same markets on a network. Where 
jhe advertiser prefers to limit his coverage, and 
he show can be sold to others in non-competitive 
reas, the package producer can substantially re- 
uce the cost to the original sponsor. When a por- 
ion of these savings is allocated for promotion and 
lerchandising, you can get top audiences at lowest 

Though your program may vary as 
to time or days, strong promotion as 
used by the film industry... in news- 
papers, advertising, publicity, and 
lerchandising tie-ins ... can more than offset the 
dmitted value of a uniform time period nationally 

We sincerely believe that The 5th Network— your 
own show, in your own time spots, on stations of 
your selection— is the only way you can join the 
Charmed Circle and attain a satisfactory rating. 

ratings /> We've done it for The Ethyl Corpo- 
ration through B.B.D.&O. And we're 
preparing a top-flight, top-budgeted 
T Hollywood series now for the Falstaff 
Brewing Company through Dancer- Fitzgerald - 
Sample, Inc. at a fraction of its production cost. 
Others, too, are seriously considering this fresh 
approach to national advertising. 

If you would like to know more about The 5th 
Netivork and how it can work for you, why not get 
in touch with us now. We will be happy to sit down 
and discuss in detail a plan to fit your specific needs. 


The only company providing advertisers with Hollyivood and Neiv York custom 
produced national shows, syndicated programming , and commercials— all on film. 



From where I sit 
6y Joe Marsh 

Tickets Please 

Riding up Broad Street the other 
afternoon, I saw "Tiny" Fields up 
ahead directing traffic. I also saw a 
lady a couple of cars up from me try- 
ing to get out of a tight parking spot. 

No one stopped to let her out, but I 
did, because I've been in the same fix 
myself. When I got up to "Tiny" he 
blew his whistle and stopped me. "Have 
a ticket, Joe," he said. I was surprised 
—and a little sore. But "Tiny" ex- 
plained. "It's a movie ticket — good 
anytime at the Bijou Theater. We're 
having a Courteous Driver Week in 
town. You qualified by letting that lady 
go ahead of you." 

From where I sit, courtesy and re- 
specting the rights of your neighbor go 
together — in driving a car, just as in 
anything else. For instance, even in 
something as small as a choice of bever- 
age we should live and let live and be 
thoughtful of others. You may like tea 
with your dinner. I happen to occa- 
sionally like a temperate glass of beer. 
Neither of us should "blow the whistle" 
on the other's choice. 

Copyright, 1954, United States Brewers Foundation 

organization, such as Life Music, Inc., with a 
resulting saving of approximately eight million 
dollars ($8,000,000) per annum. 

May I suggest that now that Mr. Haverlin 
has completed his "quick and cursory examina- 
tion" of Life Music, Inc., that he proceed to 
make a "quick and cursory examination" of 
the BMI General Index and what he is offering 
the broadcasting industry for $8,000,000 per 

As a matter of record, we have never sought 
to burden the broadcasting industry, have al- 
ways serviced the industry to the very best of 
our ability and have strongly advocated that a 
fair non-discriminatory and equal contract be 
established for all writers, publisher affiliates 
and broadcasters. 

We have met with considerable resistance 
in our campaign to establish these purposes 
from management of BMI and it may be neces- 
sary to refer the entire matter to the U. S. 
Dept. of Justice in order that these meritorious 
objectives may be achieved. 

I know that your magazine is dedicated to 
the best interests of the broadcasting industry 
and possibly your bringing these matters before 
the industry as a whole may accelerate the 
culmination of a just program, undoubtedly 
resulting in substantial savings to broadcasters. 

Barney Young, President 

Life Music Inc. 

New York, N. Y. 

Formerly With . . . 


On page 72 of the Dec. 27 B»T there is an 
article which makes reference to WEBB an- 
nouncing the name of the new general man- 
ager as Bentley Stecher, formerly sales man- 
ager of WSID Baltimore. This article is in 
error, as Mr. Stecher's former position was as 
sales manager for WWIN Baltimore . . . 

Marvin Mirvis, Gen. Mgr. 

WSID Baltimore 

[EDITOR'S NOTE: The announcement by WEBB 
identified Mr. Stecher as formerly with WSID.] 

Timely Think 


I was very much interested in reading your 
editorial "The Think's the Thing" which ap- 
peared in your Dec. 13 issue because to my 
mind it was quite timely. 

I could just wish that BBDO — as well as 
other advertising agencies too numerous to 
mention — was as deeply concerned about the 
future of radio as they appear to be on the 
surface. By that I mean most agencies don't 
seem to realize what they are doing to radio — 
incidentally, a medium very important to them 
— by continually pushing radio stations for 
special packages and rate concessions. 

You and I know full and well that manu- 
facturers, advertising agencies and even radio 
trade papers have everything to gain by main- 
taining radio in a strong position, because if it 
was not for radio, newspapers, magazines, etc., 
many of us would have no business today and 
manufacturers would have to spend many times 
their present budgets in order to reach people 
and tell them about their products. 

If the announcement and program rates of 
the radio stations are to be driven steadily 
downward, it then means that radio stations 
are going to have to put on more advertisers 
in order to earn the same revenue. The natural 
consequence of this is that radio stations will 
be offering less and less entertainment and, in 
the end, it may be that they will start to lose 
large segments of listeners. This, of course, 
means a diluted medium . . . 

William B. Caskey 
Vice Pres. & Gen. Mgr. 
WPEN Philadelphia 

Page 20 • January 3, 1955 




CASS KAID . T/ie Sm/7e on f/ie D/o/" 






Jackson, Michigan 

Frederick A. Knorr, Pres. 
John O. Gilbert, Mg. Director 
Represented by HEADLEY-REED 

He's a household word in Jackson's 
homes. They listen to Cass and they buy 
what he sells! Nobody ... but NOBODY 
even comes close to his rating. He's tops 
by 3 to 1. Young or old, they all love 
Cass Kaid. No wonder his platter-patter 
is paying off for advertisers in this rich 
midwest market. 

How much jack are you getting 
out of Jackson? You could get 
more if you put Cass Kaid to 
work for you! 

WKHM— Jackson . . . WKMF— Flint . . . 
WKMH — Dearborn-Detroit is the package 
buy that covers 77% of Michigan's entire 
buying power. Yet you save 10% when you 
buy all 3. Highest ratings . . . because every- 
body likes News, Music and Sports! 

Broadcasting • Telecasting 

January 3. 1955 • Page 21 

10,000 WATT 


It happened in Omaha 
(KOWH) and it happened in 
New Orleans (WTIX). Now 
Kansas City makes three lead- 
ers for Mid-Continent! Hooper 
says WHB is first in the morn- 
ing, first in the afternoon, first 
all day with 35.7% of the avail- 
able audience, twice the next 
station's share. All this since 
June when new ownership-man- 
i agement brought new ideas, 
8 new programming, new con- 
17.5% cepts to Kansas City's oldest 
1922) call letters. Ask 
Blair man, or 
WHB Gen- 
eral Manager 
George W. 

Hooper Radio Index — 7 AM-6 PM, 
Monday-Friday, Oct.-Nov., 1954 

10,000 WATTS 


ON 710 kc. 


President: Todd Storz 


Represented by 
H-R, Reps, inc. 

New Orleans 
Represented by 
Adam J. Young, Jr. 

Kansas City 
Represented by 
John Blair & Co. 

our respects 


IF YOU spend an hour with big Jim Cunning- 
ham, FCC's newly-appointed chief hearing ex- 
aminer, you will notice he smokes his cigarette 
precisely, firmly. 

This intense purposefulness pervades his 
whole nature, from his hearty hello to his quiet, 
but exact, judicial demeanor in conducting an 
FCC hearing. 

It signals the way he plans to get things done 
in building up the Commission's Office of Hear- 
ing Examiners, streamlining and making more 
uniform the hearing processes and working with 
applicants and counsel to conclude hearing 
cases as expeditiously and justly as possible. 

Whether it is writing a decision or painting 
his house, "I like to get onto it and get it done 
to the best of my ability." That is the capsule 
comment on his basic philosophy. And when 
he "gets onto it," he works around the clock 
to finish the job if necessary, as he did in 
writing the Denver ch. 7 (KLZ-TV) initial de- 
cision. The first post-freeze comparative case 
to go to completion, Denver ch. 7 set the pat- 
tern for later contests and Mr. Cunningham's 
text became the primer for future opinions. 

The smoke-filled hearing room during tv's 
post-thaw channel rush is well on its way to 
becoming a mellow memory for lawyers and 
litigants. The heat of summer or the fight it- 
self made many a hearing a shirt-sleeve affair. 

The nation's great in business and communi- 
cation were jammed together in hastily-con- 
verted hearing rooms during many proceedings 
and the resulting informality sent some back 
home assured Washington is really like that. 

But now the rush and informality are over, 
Chief Examiner Cunningham agrees, indicat- 
ing he expects to make every effort to assure 
more comfortable accommodations and better 
facilities for hearings. Through cooperation of 
counsel, both in FCC and out, he believes the 
hearing procedures can be simplified and testi- 
mony and evidence reduced to a minimum 
("consistent with the rights of the parties"). 

His ultimate goal: to publish decisions as 
"expeditiously as possible." The result: "tre- 
mendous economies, not only to the govern- 
ment, but also to litigants." 

Born Sept. 26, 1899, at Northampton, Mass., 
James Dewey Cunningham is one of four chil- 
dren born to Michael P. and Catherine (Mc- 
Gough) Cunningham, second and first genera- 
tion County Cork (Ireland) folk. His life am- 
bition, to become a major league baseball 
player, was tempered at an early age through 
lessons of punctuality taught by the nuns of 
the parochial schools at Holyoke, Mass. 

At an early age he also learned social and 
family responsibility earning his spending money 

in the American tradition — working in a grocery 
store and delivering newspapers. 

Following high school graduation in 1918, 
Jim Cunningham enlisted in the Army and was 
in the midst of basic training when the Armis- 
tice was declared. In 1920 he entered George- 
town U. at Washington, D. C. on a baseball 

After receiving his A.B. degree in 1923, he 
took the advice of his career counsellor, the 
late Rev. Thomas I. Gasson, S.J., then pro- 
fessor of psychology, and chose law. Returning 
to GU that fall and entering its law school. 
Jim Cunningham worked on both his M.A. and 
LL.B. degrees, which he received in 1926. 

He passed the D. C. bar in early 1927 and 
later that year resumed studies at GU for his 
master of law degree, received in 1928. 

After a short private practice, Mr. Cunning- 
ham joined the Civil Service Commission in 
late 1930 as attorney-examiner, evaluating ap- 
plicants for legal positions in government. In 
late 1934 he transferred to the then newly- 
organized FCC as senior attorney. Starting 
in the law department of the Broadcast Bureau, 
he worked essentially on hearings and subse- 
quently served as examiner in several cases. 

Having obtained a reserve commission of 
captain in 1933 in the Army's Judge Advocate 
General Dept., Mr. Cunningham volunteered 
for active duty in November 1940. Assigned 
judge advocate general in the chemical warfare 
service at Edgewood Arsenal, Md., he advanced 
to full colonel and in 1944 was assigned judge 
advocate of the Antilles Dept. with base at San 
Juan. Here he won commendation for "out- 
standing service." 

Returning to FCC in 1946, Col. Cunningham 
was placed in charge of the Renewals and 
Revocations Section of the Broadcast Bureau's 
Law Dept., then under the direction of General 
Counsel (now Comr.) Rosel H. Hyde. In June 
1947 he became one of the first formal hearing 
examiners upon implementation of the Ad- 
ministrative Procedures Act. Early major cases 
included the late G. A. (Dick) Richards and 
WMEX Boston license renewal proceedings. 

Spreading his 240 lbs. to a height of 6 ft. 
3 in., Col. Cunningham was a logical choice 
when Chairman George C. McConnaughey 
recently said the Commission needed a big 
man for chief examiner "and we picked the 
biggest we could find." But the chairman also 
referred to performance and experience. 

A career man at FCC, Col. Cunningham 
belongs to no political party. He admits neg- 
lecting his golf the past five years, but still is 
handy fixing things around the house under 
the eye of Mrs. Cunningham, the former Gene- 
vieve H. Griffin of Georgetown (D. C.) whom 
he married in 1926. His hobby: hi-fi. 

Page 22 • January 3, 1955 

Broadcasting • Telecasting 


Denver Area TV homes with 

television's hottest 
spot package in a 
booming market! 

Latest ARB reports FANFARE FEATURES reaches an 
unduplicated 58.1% (gross rating points— 107.3) of the 
Denver area's more than '/^-million TV homes.* 

The result? KOA-TV boosts its guarantee from 40% to 
50%! Your 12 sales messages on KOA-TV's 9 popular 
FANFARE FEATURES in each two-week cycle penetrate an 
unduplicated 50% of Denver's TV homes ... money-back 
g uaranteed! 

In fact, they'll reach 60% of these homes 2 to 5 times 
during the two-week cycle! 

'253,596-RocJcy Mln. Electrical League, Nov. I, I9S4 


Broadcasting • Telecasting 

January 3, 1955 • Page 23 

It's a long, long way from the pig to the crisp bacon on your 
breakfast plate. What originally comes from the hog isn't 
what you'd call bacon at all — not at first, anyway. Bacon re- 
quires lots of "post graduate" work before it's ready to cook. 

1 The first step is to select the "side" 
that can be made into the kind of bacon 
you like. Then the "side" is trimmed 
and squared carefully into the proper 
shape by a skilled workman. 

3 Then it's hung on "Bacon Tree" 
racks and moved into the smokehouse, 
where smoke from special wood gives 
it the haunting fragrance that brings 
your family bounding into the kitchen. 

5 Finally, the slicing machine shaves 
it off in uniform slices (about 10 slices 
per second). Wrappers pack it neat and 
pretty; and the shipping department 
starts it off to you. 

Page 24 • January 3, 1955 

2 Next comes the curing. Every one 
of America's hundreds of bacon-making 
packers has his own special curing for- 
mula. Gives you lots of flavors to 
choose from. 

4 After it comes out of the smokehouse 
your bacon is chilled. Then it's 
"formed" into just the right shape 
so the slices come out nice and even, 
the way you see them in your store. 

6 Surprise you how many steps there 
are from porker to packer to breakfast 
table? Yet bacon is only one of hun- 
dreds of processed meats prepared in 
modern packing "kitchens" every day. 


on all accounts 

JOHN COLE believes that "television's bread 
and butter ultimately lies in special interest 
programs," a belief nurtured by his own inter- 
est in the current "do-it-yourself" craze. 

Mr. Cole's own bread and butter these days 
lies with The Buchen Co., Chicago, of which 
he is radio and television director at the youth- 
ful age of 29. In that capacity, he handles 
copy, contracts, production and administration. 

Among the clients for which he toils in spe- 
cialized fare are the Chicago Title & Trust Co., 
which sponsors the Chicago Symphony Orches- 
tra on DuMont Tv Network; Edward Hines 
Lumber Co., for Waifs Workshop on WNBQ 
(TV) Chicago and Fairbanks, Morse & Co., 
which sponsors The Nation's Business on radio 
in 45 markets. He also writes spots and handles 
production for Masonite Corp., Wood Conver- 
sion Co., Ripon Knitting Works and the Oliver 

Despite his youth, John Kenneth Cole has 
had a well-rounded background comprising 
agency, station and network fields. He was 
born in Wheaton, 111., on Dec. 11, 1925. Mr. 
Cole received a BS in radio journalism from 
the U. of Illinois, and was in service from 
January 1943 to May 1945, serving with the 
Army in field artillery with the 100th Infantry 

Mr. Cole started in advertising in September 
1949 with WVLN Olney, 111., as a radio writer, 
announcer and salesman. In June the following 
year, he joined ABC Central Div. as a radio 
writer. The following September he moved 
into the agency field. 

Copy, production and contact work on radio 
and television were his chores at Schwimmer 
& Scott Inc., Chicago, for the next two years. 
Among the programs he worked on: Open 
House for Walgreen Drug Stores; Cartoon-O' 
for National Food Stores; participations on 
Arthur Godfrey's radio show for ReaLemon- 
Puritan Co.; Two Minutes to Go for Fox De- 
luxe Beer; H-M Ranch for Hawthorn-Mellody 
Dairy, and numerous spot campaigns. 

In 1952, Mr. Cole joined The Buchen Co. 
as assistant radio-tv director, becoming direc- 
tor last March. 

Also in 1952, he married the former Dallas 
Williams. They live in Geneva, 111. 

Among his "special interests" and hobbies,. 
Mr. Cole lists music and the theatre. 

Broadcasting • Telecasting, 


Headquarters, Chicago Members throughout the U. S. 

Joseph H. Snyder, President of the Color Corporation of America, tells: 

"How we set a record with the Thunderbird!" 

"When news got out about the Thunderbird, Ford dealers 
scheduled a big preview at Palm Springs, California," relates 
Joe Snyder of Color Corporation of America. 

"But as the date drew near, it became clear to Ford that the 
one Thunderbird then in existence — a hand-made model — 
would have to stay there in Detroit ! 

' 'The solution ? Giant natural color prints— and Air Express. 

"Films were rushed to the Color Corporation in Tampa, 

and we made Hi-Fidelity color prints larger than the top of 
a desk. These were back in Detroit in record time — and in 
Palm Springs the day after ! 

"There is no other service comparable to Air Express. We 
would be just a local business without it. 

"Yet Air Express rates are usually lowest of all. For in- 
stance, a 10-lb. shipment from Tampa to Detroit costs §5.06. 
That's 6S<* less than the next lowest-priced air service." 

GETS TMEFtE F I Ft ST via U.S. Scheduled Airlines 
CALL X\//=t EXPRESS . . . division of Ft*\l EXF>F*ESS AGENCY 

Broadcasting • Telecasting 

January 3, 1955 • Page 25 




WSRS, Cleveland, like dozens of other top-notch stations throughout the country, 
has found "Number Pleeze" a real sales builder. This exciting new game is 
radio's only fully controlled giveaway show. It incorporates a telephone call-in, 
but licks telephone problems by automatically limiting calls. Let "Number 
Pleeze" do the same hard-hitting job of selling for you that it had done for 
other leading stations. For full details, contact the Ullman office nearest you. 


''95 Delaware Ave. 
<ffalo 2, N. Y. 
me: Cleveland 2066 


2133 N. W. 11th Avenue 
Miami 37, Fla. 
Phone: 2-2655 

SRS, Cleveland, has paid for part of this ad because they believe that the 
way to a happy and prosperous 1955 in radio is with fresh programming ideas 
such as "Number Pleeze." 

Page 26 » January 3, 1955 

wens -tv NOW AMERICA'S 





And now a MILLION WATTS of power to make even our 

previous achievements seem picayune. 

WBRE-TV has to its record some outstanding "Firsts" but none greater 
NATION. WBRE-TV applied for and received the first million watt tv 

station grantfrom theF.C.C. It is a sourceofsatisfactionthatwehave 
been able to fulfill this grant in less than two years. 

The thirty years of great engineering, programming and selling know-how 
that went into our remarkable radio record is now achieving phenomenal 
feats of merchandising and selling for. our TV clients. Full schedule of 
NBC shows in black and while and color . . . outstanding local shows . . . 
news and sports coverage of local, regional and national interest makes 
WBRE Channel 28 the Powerful, Programming, Audience-delivering buy 
In Television. 

Broadcasting • Telecasting 

January 3, 1955 • Page 26-A 



This announcement marks another achievement in RCA high-power 
equipment leadership. For the first time, a commercial UHF television 
station is operating with an effective radiated power of one million 
watts! For the first time, a UHF station is getting coverage close-in 
AND far out! And best of all, super television power has proved just 
as easy to handle as lower powers. 

How do you get started with RCA super power? You begin with your 
own RCA 1-KW transmitter. You add the new RCA 25-KW amplifier. 
You install the new RCA Super Power UHF Pylon (gain, 46)— and 
you're set to go with 1 million watts ERP. Power tubes in both RCA 
high-power amplifiers are conventional and interchangeable (no 
klystrons used). Amplifier plate voltages are low volts, max.). 

Operating econonw is remarkabla\(RCA's new /super power, high- 
gain antenna eliminadets need for hignlpower inpi/t. Rower tubes have 
already set a record Vor "proved-in'\ life). 

New RCA Super Power 
UHF Pylon Antenna. 
Available Types: TFU- 
46AL, TFU-52-AM, 
TFU-60-AH. Signal 
Gain, 46, 52 and 60. 
The answer for eco- 
nomical 1-million watt 

Station-proved*wv daily commercial operation aivWBRE-TV, trT6s,per- 
formance of RCA's 1-million watt UHF system is ^ow an established 
record. Profit^by RCA's engineering experience in high-power — 
and KNOW yyou've planned it riaht. Call your RCA Broadcast Sales 
Representative. In Canada, write RCA Victor Ltd., Montreal. 

RCA Pioneered and Developed Compatible Color Television 

V/ =527 MC £=0.296 N( yK 


in RCA "contour-engineered'' 
UHF Pylon Antenna 

• For "single-direction" coverage, rca has 

UHF Pylons that produce a horizontal field 
pattern shaped like a Cardioid (see Fig. 1). 

• For "elongated" coverage, rca has uhf 

Pylons that produce a horizontal field pat- 
tern shaped like a peanut (see Fig. 2). 

• For "circular" coverage, rca has a wide 

selection of UHF Pylons that produce equal 
signals in ALL directions. 

• For better overall coverage, rca uhf 

Pylons have built-in "Beam Tilt" that 
minimizes power loss in vertical radiation. 

• For better "close-in" coverage, rca uhf 

■ ' : ' ' ■ ■ ' Pylons are equipped with a new, advanced 

LaMMiSnSSSmilSSSSl t >'^ e nul1 fill " in s y stem ( us ed in conjunction 

bmDmDnnD[13llll]lllllllllnill with beam tilting) See Figs 3 and 4 

■■"■SSmnSSSSUSS • The gain that's published is the gain you get. 

R flBR^^^^'^'ISSljSSBSSri 1 !; 1 rlnn'^np! RCA UHF Pylons include no tuning com- 

□□□□□□□□□□□□□DjlHaG^ j' promises that would result in loss of gain. 

□□□□□□□□□□DQBIIBBBSiBBBBBBBBBBBB RCA UHF Pylons can be furnished with 

1 ■iibbbbmbbbbbbbbbbI „ • c • ... nr , r r o , q , , >, > , 
□□□□□□□□□□DflQtlflSHHEaQQ'iJDDEC'jGnri:- gams in the order of 3, 6, 9, 12, 21, 24, 

□□□□□□□□□□OflnOMBBBBBBSBBBBBBBBl and 97" 
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•■II IBBEBBBBnfi VBBBBBH k DP . hop IIU r ontonn „ , PMff „ ri(1P . 

:r ;jdq' 7 • RUA has all uhf antenna accessories, towers, 

- mitered elbows, line transformers, spring 

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quency and modulator monitors, filter - 
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14 12 10 8 6 4 2 2 4 6 8 10 12 14 



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January 3, 1955 Vol. 48, No. 1 


Re-shaping of whole' television network picture promised by Dr. 
DuMont and key officials as special production system is developed. 
Live-film cameras will be combined with electronic memory and 
new super-splicer. Extensive savings in cost and time plus improved 
film quality are claimed. Meanwhile, network cuts relay facilities. 

DUMONT Tv Network has developed a com- 
bined live-film system designed to provide 
high-quality network program and advertising 
service at low cost on a nationwide basis. 

The service will profoundly influence present 
concepts of television networking, DuMont 
officials believe, and will offer stations impor- 
tant savings in programming. 

While many technical methods and devices 
have been blended into the merger of live 
and Teletranscription service, the development 
is described as a combination of studio, control 
room, splicing and distribution practices. Patent 
applications have been filed for some of the 

The disclosure of DuMont's plan, evolved 
after years of experience and the need for a 
new way of competing in a four-network econ- 
omy, serves to set at rest much of the specu- 
lation of the last two months. DuMont will 
make a major cutback in its present live net- 
working facilities and reduce personnel. 

On the other hand, the network hopes it 
will have the live-film system rolling by sum- 
mer and enter the autumn market with a 
group of 13-week programs. If its hopes are 
realized, DuMont will attain a much more 
important position among national networks. 

Only meager hints of the system were di- 
vulged last week in a DuMont announcement, 
which referred to early introduction of "tech- 
nological developments" and in an informal 
comment by a DuMont executive that these 
developments "are liable to set the industry 
on its ear." 

Briefly, B«T learned, the new DuMont sys- 
tem involves the following: 

• Multiple-camera production, with each 
camera providing simultaneous live and film 

• Master control, with director controlling 
cameras and recorded cues for editing films. 

• Electronic memory at master control to 
aid director. 

• An intricate super-splicer for fast film 
editing, turning out electronically reversed neg- 
ative suitable for high-speed production of 

• Studio production techniques taking ad- 
vantage of technical devices and greatly low- 
ering cost of turning out programs as well as 

Having worked out this system, DuMont is 
preparing to produce from its 67th St. studio 
in New York City, built at a cost of $5 million 

to serve as a film production center. 

Network officials explained that DuMont 
lost $4 million in 1954 on its service but has 
$9,750,000 available from proceeds of the sale 
of WDTV (TV) Pittsburgh to Westinghouse 
Broadcasting Co. [B»T, Dec. 6, 1954]. The 
entire concept of live-film operation was based 
on the realization that the present tv alloca- 
tion, lacking four vhf stations in many leading 
markets, will not support four networks paying 
for fulltime coast-to-coast relay facilities, it 
was stated. 

Here are some of the specific advantages 
DuMont officials cite as they predict drastic 
changing of the tv network structure: 

• Central control of multiple cameras, even 
in several studios or cities. 

• Fast re-takes as their need appears to the 
director while he scans the kinescope a few 


seconds after actual performance. 

• Live and recorded program distribution, 
quickly and at low cost, permitting programs 
to be shown at desired times in different sec- 

• Heavy savings in relay costs. 

• Easy distribution of a film program with 
as many different commercial or sustaining 
interludes as desired. 

• Radical reduction in the cost of producing 
tv film commercials, with only minutes between 
production and availability of finished films. 

Involved in development of the system were 
key DuMont network officials, including Dr. 
Allen B. DuMont, president of Allen B. Du- 
Mont Labs; Dr. Thomas T. Goldsmith, director 
of research; James L. Caddigan, network di- 
rector of programs and production, and Ted 
Bergmann, DTN managing director. 

They have been searching years for a solu- 
tion to the problems of competing in a_four- 

network field without the availability of key 
stations and basic affiliates spaced along relay 

Now they are preparing to offer stations a 
type of affiliation contract that will cover the 
joint live-film program services and provide a 
profit to the network while giving stations 
what is termed vastly improved film programs 
of superior quality. 

It was made clear that DuMont is going to 
stay in the network program business, despite 
the current cutbacks on relay facilities and 
personnel. The network believes advertisers 
will quickly see the advantages of its studio 
and delivery techniques. 

The super-splicer developed by DuMont 
swiftly turns out a finished negative. Films from 
each camera, plus sound, are fed into the splicer 
along with recorded cues provided at the master 
control by the director. Remote camera oper- 
ation is possible and the multiple functions 
performed by the director are simplified by the 
electronic memory device. Rehearsal time is 
kept to a minimum by the DuMont system. 

Specially-developed shutters and prisms are 
used in cameras to avoid loss of light caused 
by shutters, the camera orthicons getting con- 
tinuous tv light. 

Coincident with the announcement that Du- 
Mont is cutting down on its use of AT&T's 
coaxial cable and radio relay facilities came 
word that ABC-TV, as part of a continuing 
"efficiency study" made in the light of changing 


needs, is reappraising its own intercity relay 
requirements with a view to making whatever 
realignments are necessary to provide efficient 
service with the greatest economy. An ABC-TV 
official said, however, that despite these realign- 
ments the network goes into 1955 spending 
more for AT&T facilities than ever before. 

In disclosing the changes Dr. DuMont said: 

"The entire industry is well aware that net- 
working, as distinct from station operation, is 
presently an uneconomic activity. 

"For a long time, we have been seeking a 
means of making telecasting more efficient. We 
are near the end of our search for a tech- 
nological improvement that will aid substan- 
tially in achieving this objective and we are 
moving now to reorganize and strengthen our 
broadcasting structure and at the same time 
make the medium more attractive and more 
economic to all advertisers." 

The announcement appeared to set at rest 

Broadcasting • Telecasting 

January 3, 1955 • Page 27 



speculation that has ranged widely regarding 
the network's plans, including an early report 
that ABC might take over the network opera- 
tion. Another dealt with reported negotiations 
anticipating that Guild Films, tv film produc- 
tion-distribution company, might acquire Du- 
Mont productions and production facilities. 
Guild Films President Reub Kaufman asserted 
last week, however, that the DuMont announce- 
ment would have "absolutely" no bearing on 
GF plans or activities, and reiterated that GF 
had no negotiations with DuMont. 

Discussing DuMont's announced plans, Mr. 
Bergmann told B»T that DuMont's cutdown 
on line facilities probably will reduce the num- 
ber of affiliates served by "contract" relays — 
that is, relay facilities which are ordered eight 
hours a day, seven days a week, and which must 
be paid for whether in use for the full period 
or not — from 50 stations to about 25. 

The approximately 25 thus cut off from "con- 
tract" relay service will be served by relays 
ordered on the less expensive "occasional use" 
(as needed) basis in the case of commercial 
programs (where the relay cost is figured onto 
the advertiser's bill). In the case of sustaining 
programs these stations will be served largely 
by Teletranscriptions. 

Mr. Bergmann cited as an example Bishop 
Sheen's Life Is Worth Living program for Ad- 
miral Corp. This currently is seen live on 70 
stations, of which 50 are served by "contract" 
facilities and 20 by facilities ordered on the 
occasional use, or as needed, basis. Under 
the new plan the approximately 25 taken off the 
"contract" facilities will be added to the 20 al- 
ready getting the program on relays ordered 
specifically for that show. 

Not All Stations Set 

Thus far, Mr. Bergmann said, DuMont has 
not finished notifying all of the stations whose 
method of receiving service will be changed 
from "contract" facilities to the other means, 
Accordingly, he declined to identify them. 

Nor would he indicate approximately how 
many DuMont employes would be let go in 
the reduction in personnel, although there 
were unconfirmed reports that the number 
would total around 75. 

DuMont currently is networking approxi- 
mately 21 hours of programming per week. 

The DuMont decision to cancel some of its 
"contract" intercity routes in favor of ordering 
facilities only when needed can itself increase 
ABC-TV's AT&T bill. For example: In some 
markets DuMont feeds certain of its own 
shows to ABC-TV affiliates by AT&T cable or 
relay, and accordingly picks up the loop and 
connection charges for those shows. If DuMont 
drops live service to those ABC-TV affiliates, 
ABC-TV will get the full tab. 

But ABC officials say this is a relatively 
minor matter, compared to overall costs of 
maintaining live network service. 

Their main objective in their "continuing 
efficiency study," they say, is to "make sure 
we're using our routes most efficiently." They 
feel that in some places where they feed only 
,a few programs a week, yet maintain "con- 
tract" routes, they would be better off to use 
"occasional" service. But on the other hand, 
they say, they may find it more economical in 
other areas to change from the "occasional 
use" to the "contract" basis. 

Another example of the type of study ABC 
is making was cited as follows: In some areas 
it may be found that the network is feeding, 
say, a total of 10 programs. Investigation may 
show that five of these are film shows, .as a 
result of which it may be decided to cancel 
regular or "contract" service to those areas 
and feed the five film shows "in a can" and 
then order "occasional use" facilities as needed. 


Beverage producers sponsor 17.88% of all sporting events; however, 
NARTB reports that if each beverage message were one minute long 
they would account for 0.297% of total radio station time on the air 
and 0.27% of tv station total air time. 

SPORTS radio and tv programs are favored by 
beer and wine sponsors but they comprise a 
relatively small share of total program time, 
according to an NARTB compilation submit- 
ted last week to the House Interstate & Foreign 
Commerce Committee. The report was com- 
piled at the committee's request in connection 
with the Bryson Bill (HR 1227). 

NARTB found that 1.62% of all radio pro- 
grams and 2.99% of all tv programs are spon- 
sored by beer and wine advertisers. 

Beer and wine advertising message time on 
radio programs comprises 0.21% of total radio 
station air time, it was found. If the 39,110 
beer and wine radio spot announcements dur- 
ing a composite survey week each took a full 
minute, according to NARTB, they would 
comprise 0.297% of total radio station time 
on the air. 

Small Proportion 

In the case of tv, NARTB found that 0.31% 
of total tv station air time was taken up by 
advertising messages on sponsored programs. 
Its study shows that if the 3,037 beer and wine 
tv spot announcements during the composite 
week each took a full minute, they would com- 
prise 0.27% of tv station total air time. 

The report is described by NARTB as "a 
reliable reflection of beer and wine advertising 
on radio and tv for an entire year, taking into 
account all seasonal variations in people's listen- 
ing and viewing habits, in sports and other 
special events, and all variations in practices 
of large, medium and small stations in metro- 
politan, suburban and rural locations. This 
particular composite week methodology is the 
only practical way in which such a year-long 
industrywide reflection could have been ob- 

The relationship of the number of all tv 

programs (sponsored and unsponsored) to the 
number of tv programs sponsored by beer and 
wine advertisers by type of program is as 

% of Beer & Wine Sponsored 
Programs to No. of All 
Programs in Each Type 

Type of Program 
Sporting events 

Variety, incl. comedy 




Overall % 


Taking this 2.99% — tv programs sponsored 
by beer and wine advertisers — and breaking it 
down by type of program produces this dis- 

Type of Program 
Sponsored by Beer 
& Wine Advertisers 
Sporting events 


incl. comedy 

% of Programs Sponsored 
By Beer & Wine Adver- 
tisers in Each Type 


This table summarizes for the composite 
week the tv stations' total number of all spot 
announcements, including public service an- 
nouncements and the number of beer and wine 
spot announcements: 

■s " 

f of Week 

)tal No. of 
All Spot 
louncemen 1 

o. of Beer 
1 Wine Sp< 

'o of Beer 
& Wine 
> All Spot 


I- c 


Z g j 

< < 















The relationship of the number of radio pro- 


* * 




radio station 

operations (1934 


fm duplication 


included), NARTB listed these results: 

Total Length 

Total Length 

Number of 

Of Programs 

Of Beer & Wine 

Total Number 


Sponsored by 


Of All 

Sponsored by 

Beer & Wine 

On These 


Beer & Wine 



Type of Program 




Sporting events 















Variety, incl. comedy 

























For the composite week 205 rv stations supplied this information: 

Total Length 
Of Beer & Wine 
On These 

Type of Program All Programs Advertisers (Hours) (Hours) 

Sporting events 1,721 351 281.7 25.7 

Music 2,512 27 11.6 1.6 

Drama 10,437 280 164.7 14.6 

Variety, incl. comedy 8,928 65 30.8 3.3 

Quiz 2,348 55 26.5 2.8 

News 6,545 333 58.6 10.1 

Other 4,980 9 T9 JO^ 

Totals 37,471 1,120 575.8 58.4 

Total Length 

No. of 

Of Programs 


Sponsored by 

Sponsored by 

Beer & Wine 

Total No. of 

Beer & Wine 


All Programs 



























Page 28 * January 3, 1955 

Broadcasting • Telecasting 

grams sponsored by beer and wine advertisers 
to the number of all radio programs (spon- 
sored and unsponsored) by type of program is 
as follows: 

% of Beer & Wine 
Sponsored Programs to 
No. of All Programs 
In Each Type 

Type of Program 

Sporting events 



Variety, incl. comedy 




Overall % 


"If one takes this 1.62% — radio programs 
sponsored by beer and wine advertisers — and 
breaks this percent down by type of program, 
this is the distribution," according to the 
NARTB survey: 

Type of Program 
Sponsored by Beer 
& Wine Advertisers 





°/o of Programs 
Sponsored by Beer & 
Wlr.e Advertirers 
In Each Type 

Summary of the composite radio week shows 
these results: 



_ a> 


t5 i/> £> 

= 3 


to o & 
0> E S £ 

co .S " — u 


O' c r c 

< < 

Bristol-Myers Takes Series 

BRISTOL-MYERS Co. will sponsor a half- 
hour series, to be produced by Four Star Pro- 
ductions, Hollywood, on CBS-TV, Sun., 9:30- 
10 p.m.. starting Jan. 30. In addition, Bristol- 
Myers will become an alternate-week sponsor 
of Four Star Playhouse on CBS-TV, starting 
Jan. 13. succeeding Parker Pens which is drop- 
ping the program. Singer Sewing Machine Co. 
will continue its alternate week sponsorship of 
the show. Young & Rubicam. New York, is 
the agency for all three accounts. 

Slater Joins F&S&R 

TOM SLATER, formerly vice president and 
director of radio and television at Ruthrauff 
& Ryan, New York, has been named radio-tv 
director of Fuller & 
Smith & Ross, Cleve- 
land. The film- 
radio - television de- 
partment in Cleve- 
land is to be divided 
into a film - visual 
communication sec- 
tion headed by 
David G. Adam, 
who has been with 
the agency for the 
past eleven years 
and director of the 
department since 
1953, and the radio- 
television section headed by Mr. Slater. Mr. 
Slater was with Mutual before joining Ruthrauff 
& Ryan. 


GEORGE J. ABRAMS (c), vice president and director of advertising of Block Drug 
Co., Jersey City, N. J., is greeted at the Poor Richard Club, Philadelphia, by officers 
of the Television Assn. of Philadelphia. He addressed the association on "The 
Greatest Thrill in Marketing: Introduction of a New Product." (L to r): Franklin 
Roberts, tv director of W. S. Roberts Adv. and TAP board chairman; Walter Erickson, 
tv director of Gray & Rogers and president of TAP; Mr. Abrams; Sherman Gregory, 
WFIL-TV Philadelphia assistant sales manager and TAP program chairman, and 
Robert McGredy, WCAU-TV sales manager and treasurer of TAP. 


ADOLPH J. TOIGO, executive vice president 
and general manager, has been elected president 
of Lennen & Newell, New York, by the board 
of directors [At Deadline, Dec. 27], succeeding 
the late H. W. Newell. 

At the same time the appointment of Thomas 
C. Butcher as executive vice president was an- 
nounced by Mr. Toigo. 

Mr. Toigo has been with the agency since 



June 1952, and was with William Esty Co. as 
vice president of analysis and plans before that. 
Prior to that association he was with Geyer, 
Newell & Ganger, Benton & Bowles and John 

Chrysler Flooded 

FLOOD of more than 350,000 letters was 
received by the Chrysler Corp., Detroit, 
in response to an offer made by the 
company in connection with Detroit's 
Thanksgiving Day parade seen nationally 
on tv. During the 45-minute telecast, 
Chrysler, sponsor of the program, offered 
viewers 1 1 color cutouts of five fairy-land 
floats, a band and five cars that par- 
ticipated in the pageant. The Detroit 
post office reported the response repre- 
sented the largest bulk of mail for a 
single addressee ever received in a week. 

H. Dunham Adv. (no longer in existence). 

Mr. Butcher has been with the agency since 
1952. Before joining L&N he was with Esty 
as vice president and account executive. Prior to 
that he was assistant advertising manager of 
Colgate-Palmolive Co. for four years and also 
he was with Benton & Bowles four years as 
account executive. 

Craig to Weintraub Jan. 18 
As V. P. # Radio-Tv Director 

WALTER CRAIG, vice president and adver- 
tising director of Pharmaceutical Inc., and 
previously vice president and director of tv and 
radio as well as a 
member of the 
board of Benton & 
Bowles. Jan. 18 will 
join William H. 
Weintraub Co., New 
York, as vice presi- 
dent and director of 
radio and tv [Closed 
Circuit. Dec. 27]. 
Elkin Kaufman, 
president of the 
agency, announced 
last week. 

A veteran of 
vaudeville and such 
Broadway musicals as Greenwich Village Fol- 
lies, Queen High and Lollipop, Mr. Craig 
moved from the stage into radio in 1930 as 
program director of the World Broadcasting 
System. Later he formed and headed his own 
producing firm. In 1942 he joined Benton & 
Bowles, resigning Jan. 1, 1952, when he moved 
to Pharmaceutical Inc. 

Santacroce Joins Ruppert 

FREDERICK M. LINDER. president of Jacob 
Ruppert Brewery, and Milton Biow. chairman 
of Biow-Beirn-Toigo. announced last week that 
Thomas Santacroce. vice president in charge of 
merchandising at Biow for the past five years 
and loaned to the brewery last August as gen- 
eral sales manager, had been named vice presi- 
dent and director of sales at the Ruppert Brew- 
ery, effective last Saturday. 


Broadcasting • Telecasting 

January 3, 1955 • Page 29 


Three Soaps on One Show 

IN A SALE said to be the first of its 
kind, three competing soap manufactur- 
ing companies have signed for year-long 
campaigns on the same show — NBC-TV's 
Ding Dong School (Mon.-Fri., 10-10:30 
a.m. EST). George Graham, NBC sales 
supervisor for the show, said last week 
the sale was the first involving three 
major companies in the same field buying 
into the same tv show. 

The advertisers, who have each pur- 
chased one 15-minute segment each week, 
are: Manhattan Soap Co., New York, 
through Scheideler, Beck & Werner, New 
York, starting Jan. 20; Procter & Gamble 
Co., Cincinnati, through Biow-Beirn- 
Toigo Inc., New York, starting in mid- 
January, and Colgate-Palmolive Co., Jer- 
sey City, through Ted Bates & Co., New 
York, with starting date to be announced 
shortly. Products to be advertised on the 
program are not competitive. Manhattan 
Soap will advertise its Sweetheart Soap; 
Procter & Gamble, a new hair set for 
young girls, and Colgate-Palmolive, Col- 
gate toothpaste. 



Report says that seven product 
groups put more in spot tv 
than they did in spot radio the 
year before. 

THE RISE of spot television to dominance 
over spot radio in seven product categories 
during the period between the third quarter 
of 1953 and the same quarter of 1954 was 
pointed up last week in a special study by the 
N. C. Rorabaugh Co. 

Noting that in these business categories spot 
tv volume increased about 100% during the 
period while spot radio dropped about 50%, 
the New York research organization said in 
releasing its figures that "whereas spot radio 
held a slight edge over spot tv as of the third 
quarter 1953, one year later spot tv carried 
more than thrice the dollar volume from the 
same brands as did spot radio." 

The findings are summarized in the accom- 
panying table (it was pointed out that the 
figures are net, not gross, and were computed 
by using the maximum frequency discount 
rates on each station). 

Study Is Limited 

The report said "it should be emphasized 
that this study is limited to the brand categories 
listed in the table. The precise brands covered 
include those of Colgate-Palmolive Co., Lever 
Bros. Co., Procter & Gamble Co., Monsanto 
Chemical Co., Manhattan Soap Co., Armour 
& Co., B. T. Babbitt Co., Fels & Co., Charles 
Antell Inc., Andrew Jergens Co., Mrs. Tuckers 
Co., Swift & Co., Best Foods Inc., Standard 
Brands Inc., Block Drug Co. and several other 
national and regional companies." 

It also was pointed out that "spot radio 
totals for the third and fourth quarters of 1953 
(only) are identical because original computa- 
tions for this medium were based on single 
reports covering a 6-month period, without 
monthly or quarterly breakdowns. Although 
the fourth quarter would normally be about 
20% higher than the slow summer months of 

ST— Spot Tv; SR— 

Spot Radio 

3rd Q 1953 

4th Q 1953 

1st Q 1954 

2nd Q 1954 

3rd Q 1954 



S 874,658 

$1 ,399 101 

■^1 1 *57 1 AO 

CO -107 97Q 

c i oca 1 

3 1 ,7 DO, 1 UU 


1 ,484J 99 

1 '484 1 99 

1 0A1 017 

07-4,0 AH 

oou,ou 1 

Toilet Soaps 




240 479 


402 078 



35 219 

95 332 

in AOf\ 

1 J 1 ,OA\) 




97 620 

1 58 843 

209 014 

1AQ A\AI\ 
A07 ,**^J 





56 459 

69 686 

Ma rgo r i n es 



51 4 836 

722 793 

240,8 1 6 


318 195 

31 8195 

243 569 

1 96 1 23 

69 206 














Home Permanents 

















607 987 






















15-month totals: Spot Tv — 525,033,198; Spot Radio— SI 1 ,632,460 


the third quarter, this factor was not applied 
in view of the steady decline in spot radio 
billings over the entire 15-month period." 

The spot tv figures were based on the quar- 
terly Rorabaugh report on spot television ad- 
vertising while the spot radio figures were based 
on an independent survey of radio stations and 
their representatives. 

Smith Leaves NARTB 
To Join Chrysler Corp. 

JOHN H. SMITH Jr., NARTB public affairs 
manager, has resigned to join Chrysler Corp. 
In the new post, which he assumes Jan. 17. 
he will be in charge of development and super- 
vision of new publ it- 
relations projects re- 
lated to market cul- 
tivation, consumer 
relations and prod- 
uct sales. 

Mr. Smith is pres- 
ident of American 
Public Relations 
Assn. He joined 
NARTB in 1951 as 
fm director, develop- 
ing and supervising' 
a cooperative manu- 
facturer - dealer - 
broadcaster plan for 
merchandising fm receivers. He directed the 
1952 register-vote campaign which received the 
top award of American Heritage Foundation 
and handled public relations for the NARTB 
Tv Information Committee. 

Bissell Carpet Sweeper 
Sets Drive on NBC-TV 

Rapids, Mich., will advertise its carpet sweeper 
exclusively on NBC-TV Today (Mon.-Fri., 
7-9 a.m. EST, CST) and Home (Mon.-Fri., 
11 a.m.- 12 noon EST) with a 12-month cam- 
paign, starting Jan. 3. The campaign calls for as 
many as four participations a week on the pro- 
gram through N. W. Ayer & Son, New York. 

H. R. Bissell III, president, said that Bissell's 
exclusive use of NBC-TV for its product during 
1955 stemmed from a conviction that "personal 
demonstrations in selling have never been re- 

Direct Mail Up 5.62% 

ESTIMATED dollar volume of direct mail ad- 
vertising by American business during No- 
vember 1954 amounted to $121,381,294, repre- 
senting a gain of 5.62% over the figure of 
November 1953, it was reported last week by 
the Direct Mail Advertising Assn. During the 
first 11 months of 1954, according to DM A A, 
some $1,207,410,644 was spent on direct mail 
advertising said to be an increase of 6.04% 
over the corresponding period of 1953. 


CBS Radio Spot Sales unveils 
new advertiser-agency presen- 
tation, loaded with facts on 
coverage and listening habits. 

THE VIRTUES of radio in reaching "more 
people than any other medium" are being 
pointed up in a new CBS Radio Spot Sales 
media presentation for advertisers and agencies 
which is being announced today (Monday) by 
Henry Flynn, general sales manager. 

Under direction of Sherril Taylor, sales pro- 
motion manager, the presentation, describing 
the "continuing success and advantages of ra- 
dio," is illustrated by color slides, each of which 
conveys one of radio's vital statistics. The car- 
tooned caricature technique is employed for 
added effect. 

The sales promotion talk already has been 
presented to 22 General Foods executives in a 
special showing and soon will be presented to 
top advertiser people across the country. 

The promotion notes that radio is "the most 
universal mass medium" reaching "practically 
everybody" — 98.3% U. S. homes have one or 
more radios and only 1.7% homes have no 
radios. Since 1946, the story goes on, the num- 
ber of radios has about doubled (from 57,750,- 
000 to 117 million) and from there the presen- 
tation covers the domination of multiple set 
ownership: radio's mobility — being heard all 
over the house by every member of the family; 
a recount of people who don't have tv, don't 
read magazines and don't read newspapers and 
radio's actual "take" of the average home's day. 

Figures of particular interest which the media 
promotion supplies: In a typical week, 42,880,- 
000 homes, or 92% of all radio homes, spend 
an average of 20 hours 46 minutes with radio 

At any given moment ... RADIO'S 
audience totals in the MILLIONS. 

10,000,000 listeners in an 13,000,000 listeners in on 
average mid-day minute. average mid-evening minute. 

TYPICAL of the slides in the presentation is 
this visual explanation of radio's potential 
audience day and night. 

Page 30 

January 3, 1955 



(morning — 78.8% of all radio homes; after- 
noon — 81.1% of all radio homes, and night — 
76% of all radio homes). "At any given mo- 
ment," the presentation continues, "radio's au- 
dience totals in the millions." Some 10 million 
listeners is the estimate for an average mid-day 
minute, 13 million for an average mid-evening 

Other vital statistics point up radio's increased 
listening in tv homes — 5% in one year (based 
on September 1952 through January 1953 as 
compared to September 1953 through January 
1954); the quadrupling of radio-equipped auto- 
mobiles since 1946; percentages added by out- 
of-home listening according to Pulse figures; 
the rise of out-of-home audience since 1951; 
radio's expansion as seen by the number of 
sets sold and also comparing this number to 
tv receivers sold. 

The presentation extols spot radio as the 
method enabling "the national advertiser to 
pinpoint his sales message to exactly the mar- 
kets he wants to reach without expensive waste 
coverage." Two "typical" markets — New York 
and Los Angeles — are examined outlining com- 
petitive advantages of spot radio "as a tool for 
reaching, and selling, lots and lots of people." 

Trendex Adds Five Cities 
To Tv Popularity Report 

A "MAJOR expansion" of its service was 
claimed Thursday by Trendex Inc., which an- 
nounced an addition of five cities to its current 
10-city network tv program popularity report. 

The addition of Dallas-Ft. Worth; Denver; 
Kansas City, Mo.; Minneapolis-St. Paul, and 
Nashville will be incorporated into Trendex' 
February report. 

Trendex said the cities selected conform to 
the pattern set by the firm in October 1951 
when the original 10 cities were picked. Cri- 
teria used is that the cities must be on the 
interconnected tv network and must be equipped 
to transmit live the programs of all four tv 

In a statement, Trendex reminded that its 
service, which reports comparative popularity 
of the tv audience to network tv programs in 
areas where there is "optimum opportunity" to 
view the programs of the four tv networks, is 
distinct from the nationally projectible rating 
which Trendex said is a percentage figure that 
when applied against total U. S. tv homes pro- 
vides program audiences in terms of number 
of homes. The latter service is more a measure 
of circulation, Trendex said, adding that both 
forms of audience measurement "are necessary 
and are used extensively." 

Lewin, Williams & Savior, 
Green-Brodie Agencies Merge 

LEWIN, WILLIAMS & SAYLOR, advertising 
agency established in 1921, and Green-Brodie, 
founded in 1928, merged last week into a 
single organization to continue under the for- 
mer's name. 

Alan Green and Julian P. Brodie, formerly 
partners in Green-Brodie, became senior vice 
presidents, stockholders, directors and mem- 
bers of the agency's plans board. 

A. W. Lewin continues as president and 
Sidney Matthrew Weiss as executive vice presi- 
dent and treasurer of the combined agency. 
At the same time it was announced that Walter 
T. Pollock, who has been a vice president of 
Lewin, Williams & Saylor, will become a 
senior vice president of the consolidated firm. 

Broadcasting • Telecasting 

Ludgin & Co. Realigns; 
Bliss Elected President 

VINCENT R. BLISS was elected president and 
Earle Ludgin board chairman in a top-level 
managerial realignment announced by Earle 
Ludgin & Co. in Chicago last week. 

The promotions were attributed to the "recent 
rapid growth" of the agency, whose overall 
billings are estimated to be approximately $10 
million, with an increasingly heavy share for 
radio and television. Share of broadcast bill- 
ings was understood to be nearing 50% of 
overall billings. 

In other changes, John H. Willmarth was 
elected executive vice president and general 
creative director, and Jane Daly, radio-tv di- 
rector, was named a vice president — first from 
the distaff side in the agency's history. Its 
board of directors also was enlarged. 

Mr. Ludgin, who founded and headed the 
agency, will continue to be active in the 
agency's activities, it was stressed. 

Mr. Bliss joined Earle Ludgin & Co. as 
vice president in 1932 and has been executive 
vice president since 1946. Before joining 
Ludgin, he was associated with Albert Pick Co. 
and marketing interests. 

Miss Daly came up through the ranks from 
secretary in 1942 to assistant timebuyer, time- 
buyer and finally radio-tv director. Mr. Will- 


Week of Dec. 1 through 7 (Tv) 

Program Rating 

1. Dragnet (NBC) 51.9 

2. You Bet Your Life (NBC) 50.4 

3. Jackie Gleason (CBS) 50.1 

4. I Love Lucy (CBS) 49.6 

5. Toast of the Town (CBS) 49.2 

6. Bob Hope (NBC) 43.4 

7. Two for the Money (CBS) 41.2 

8. This Is Your Life (NBC) 40.2 

9. Disneyland (ABC) 39.3 
10. George Gobel (NBC) 39 2 


Program in Millions 

1. Toast of the Town (CBS) 43,860 

2. Jackie Glesaon (CBS) 43,100 

3. You Bet Your Life (NBC) 40,250 

4. Dragnet (NBC) 39,300 

5. I Love Lucy (CBS) 38,580 

6. Bob Hope (NBC) 36,280 

7. Disneyland (ABC) 35,730 

8. Two for the Money (CBS) 31,680 

9. George Gobel (NBC) 31,210 

10. Your Hit Parade (NBC) 30,240 

Two Weeks Ending Nov. 27, 1954 (Tv) 
Number of Tv Homes Reached 


Rank Program (000) 

1. Jackie Gleason (CBS) 14,734 

2. Toast of the Town (CBS) 14,578 

3. I Love Lucy (CBS) 14,122 

4. Buick-Berle Show (NBC) 13,576 

5. Dragnet (NBC) 12,212 

6. Disneyland (ABC) 12,015 

7. Martha Raye (Hazel Bishop) (NBC) 11,906 

8. Max Liebman Presents (NBC) 11,708 

9. You Bet Your Life (NBC) 11,312 
10. Jack Benny Show (CBS) 11,132 

Per Cent of Tv Homes Reached 
Program Station Basis 


Rank Program % 

1. Jackie Gleason (CBS) 53.0 

2. Toast of the Town (CBS) 52.1 

3. I Love Lucy (CBS) 48.9 

4. Buick-Berle Show (NBC) 47.6 

5. Disneyland (ABC) 44.4 

6. Dragnet (NBC) 43.0 

7. Martha Raye (Hazel Bishop) (NBC) 42.1 

8. Max Liebman Presents (NBC) -41.4 

9. Jack Benny Show (CBS) 39.7 

10. Pabst Blue Ribbon Bouts (CBS) 39.5 

Copyright 1954 by A. C. Nielsen Co. 

marth joined the agency in 1930 as art di- 
rector and later became executive art director 
and vice president. 

New directors are John H. Baxter, George 
A. Rink and Ralph E. Whiting, bringing board 
membership to nine. The agency now has seven 
vice presidents. 



Baker, SAMS President, 
Takes MRCA Vice Presidency 

DR. KENNETH H. BAKER, president of 
Standard Audit & Measurement Service, has 
been named vice president of Market Research 
Corp. of America, in charge of media analysis 
and special media studies for MRCA clients. 

Widely known in radio and tv. both through 
the SAMS national audience measurement 
survey conducted under his direction a few 
years ago and as a former director of research 
for NARTB, Dr. Baker in his new post will 
report directly to MRCA President Samuel G. 

He will be in charge of analyzing weekly 
reports from the firm's panel of 5.800 families. 
While this work deals primarily with maga- 
zines, newspapers, and Sunday supplements, he 
also will have charge of the analysis of special 
studies in other media, including radio and 

Subscribers to the SAMS survey data, mean- 
while, are continuing to be serviced by Statis- 
tical Tabulating Co., which SAMS operated as 
a subsidiary. 

Ballantine Buys Baseball 

P. BALLANTINE & Sons. Newark, will spon- 
sor coverage of Phillies baseball games at home 
and away over radio and television in 1955. 
The Ballantine agreement calls for telecasting of 
the Phillies' opening game at home and approxi- 
mately 28 other Saturday, Sunday and holiday 
home games. In addition Ballantine will share 
sponsorship in telecasting of away games. On 
television, games will be carried alternately by 
WPTZ (TV) and WFIL-TV. both in Phila- 
delphia, and on radio by WIP Philadelphia. 
J. Walter Thompson Co., New York, is agency. 

January 3, 1955 • Page 31 

THE KATZ DRUG Co., Kansas City, has purchased on KCMO-TV there the General 
Teleradio Major A feature films to be shown as the Katz Million Dollar Movies. The 
52-week contract is agreed to by (I to r): Lee Marts, KCMO-TV sales; Clif Nothdurft, 
account executive, Bruce B. Brewer & Co.; Marvin Katz, drug firm vice president; 
E. K. (Joe) Hartenbower, KCMO-TV general manager, and J. Norman Gosney, Katz 
assistant merchandise manager. 

Heinz Sponsors TPA Film 

H. J. HEINZ CO. (canned food), Pittsburgh, 
through Maxon Inc., New York, will sponsor a 
Television Programs of America property. 
Captain Gallant on NBC-TV, Sundays, 5:30-6 
p.m. starting in mid-February at a cost reported 
to be approximately $2 million. The series, 
featuring Buster Crabbe and his son, was shot in 
Africa. Negotiations also are underway for 
TPA to syndicate the feature in all markets 
except the 66 where Heinz will carry the series. 


White King Soap Co., L. A., for new detergent 
"D," plans heavy spot announcement campaign 
using 20-second and one-minute animated and 
live spots in all major western markets, starting 
Feb. 1. Agency: Raymond Morgan Co., Holly- 

Tide Water Associated Oil Co., S. F., starts 
Saturday night broadcasts of 28 Pacific Coast 
Conference basketball games on 40 California, 
Washington, Oregon and Idaho ABC Radio 
stations for two months from Jan. 8. Agency: 
Buchanan & Co., S. F. 


American Chicle Co. (chewing gum), Long Is- 
land City, N. Y., has canceled yearend radio- 
tv spot campaign to put budget into co-spon- 
sorship of Zoo Parade on NBC-TV Sundays. 
Agency: Dancer-Fitzgerald-Sample, N. Y. 

Union Oil Co. of Calif., L. A., starts Frank 
Goss News on 28 Columbia Pacific Radio Net- 
work stations (Mon.-Fri., 7:30-7:45 a.m. PST) 
for 52 weeks from Feb. 7. Agency: Young & 
Rnhicam Inc., L. A. 

Mutual Benefit Health & Accident Assn., 

Omaha, Neb., to sponsor first quarter-hour of 
90-minute Arthur Godfrey Time (CBS Radio, 
Mon.-Fri., 10-11:30 a.m. EST), effective Jan. 
13. Agency: Bozell & Jacobs, Omaha. 

R. T. French Co. (condiments), Rochester, 
N. Y., will sponsor Wednesday program of 
World of Mr. Sweeney (NBC-TV, Mon.-Fri., 
4:30-4:45 p.m. EST) for 26 weeks, starting 
Jan. 5. Agency: J. Walter Thompson Co., 
N. Y. 

Brown & Williamson Tobacco Corp. (Kool 
cigarettes), Louisville, Ky., to sponsor news 
show with Kenneth Banghart on NBC Radio 
(Wed., 8:30-8:35 p.m. EST), effective Jan. 5. 
Agency: Ted Bates & Co., N. Y. 

Columbia Records, N. Y., to sponsor Life 
With Father on CBS-TV in Tues., 8-8:30 p.m. 
period, effective tomorrow (Tues.) instead of 
planned sponsorship of Adventures of Kingfish, 
whose start is being postponed until later date. 
Agency: Ted Bates & Co.. N. Y. 


WIBG Philadelphia appoints M. Evans Rich- 
mond Agency, same city, replacing W. Wallace 
Orr Inc., that city. 

Brown Food Processors Inc., Lansing. Mich., 
appoints Schwimmer & Scott, Chicago. Radio- 
tv is planned. 

Corn King Co., Cedar Rapids, Iowa; Associated 
Hospitals Service Inc., Sioux City, and Cowles 
Broadcasting Co. (KRNT-AM-FM Des Moines. 
KVTV (TV) Sioux City, WNAX Yankton, 
S. D.), appoint W. D. Lyon Co., Cedar Rapids. 

Hope & Anchor Breweries Ltd., N. Y., has ap- 
pointed Anderson & Cairns, same city. 

Roman Meal Co. (cereal), Tacoma, Wash., 
names Roy S. Durstine Inc., N. Y., with ac- 
count to be serviced by S. F., L. A. and N. Y. 
offices. Media plans undecided. 

Frank Fehr Brewing Co., Louisville, Ky., has 
appointed Dolley Adv., N. Y., for its X-L and 
Liquid Gold Beers. Account has been han- 
dled by McCann-Erickson previous to Jan. 1. 

Movado Watch Agency Inc., N. Y., has ap- 
pointed Blaine-Thompson Co., same city. 

Colden Mfg. Co., Newark, N. J., has named 
Wexton Co., N. Y., for crib mattress. Radio- 
tv spots will be used. 


E. W. Leach, account executive, Henri, Hurst 
& McDonald, Chicago, elected vice president; 
D. Neville Mainguy, formerly head of own 
agency, to Henri, Hurst & McDonald as vice 
president and assistant to president. 

Karl G. Manhardt and Seymour I. Goodman, 

account executives, Ellis Adv. Co., Buffalo, 
N. Y., elected vice presidents and plans board 

Donald H. McCollum, director of client rela- 
tions, Schwerin Research Corp., N. Y., elected 
vice president; Jay H. Rick, formerly on 
faculty, Lake Forest (111.) College, to testing 
div. of company. 

Robert D. Work Jr., associate copy director. 
Young & Rubicam. N. Y., appointed vice presi- 

Arthur V. Mountrey, account executive, Comp- 
ton Adv., N. Y., elected vice president. 

Alan D. Lehmann, BBDO. N. Y., elected vice 
president in Buffalo, N. Y., office: Bob Chaney, 
vice president, BBDO, N. Y., appointed man- 
ager of Minneapolis office, succeeding J. C. 
Cornelius, resigned. 

James M. Cecil Jr., formerly merchandising 
director and account executive, Cecil & Presbrey 
Inc. (now defunct), N. Y., elected vice presi- 
dent, John Shrager Inc., same city. 

Eugene G. Elston to W. D. Lyon Co., Cedar 
Rapids, Iowa, as radio-tv director; James R. 
Miller to creative dept. of agency; Lou G. 
Robley to account service department. 

John R. Markey, formerly in charge of mer- 
chandising on West Coast, NBC, to Roy S. 
Durstine Inc.. S. F. office, as merchandising 

Teri Segur, former assistant to president. H. M. 
Gross Co., Chicago, to Philip J. Meany Co., 
L. A., as production manager. 

Fred Williams to Campbell-Mithun Inc., Chi- 
cago, as account executive. 

Hub Terry, formerly sales representative, WIS- 
AM-FM-TV Columbia, S. C, to Tom Daisley 
Adv., same city, as account executive; Terrell 
Stone to agency as artist. 

Richard Hess, account executive and layout 
artist, Advertisers Production Agency, L. A., to 
John Kemp Adv.. Hollywood, in similar posi- 

Wayne Palmer, account executive. Young & 
Rubicam, L. A., to Doyle Dane Bernbach, same 
city, in similar capacity. 

Michael Riese, formerly with E. T. Howard Co., 
N. Y., appointed copy chief, Emil Mogul Co., 
same city. 

Raymond P. Calt, Young & Rubicam. N. Y., to 
Calkins & Holden, same city, effective today 
(Mon.), as copy director. 

William Harris Sapiro, copy group head, Macy's, 
New York, to creative dept., McCann-Erickson, 
same city, as senior writer. 

James F. Quinn, vice president, Ross Roy Inc., 
Detroit, appointed Chicago office manager, suc- 
ceeding John G. Fogarty, resigned. 

Page 32 • January 3, 1955 

Broadcasting • Telecasting 


ranks 12th among 
all shows in Detroit 
after only 

six weeks on the air 

A 33 rating in six weeks! Here's a unique idea that has scored 
a resounding success! A magician MC plays host to a 
different group of Detroit children each day. They actually 
eat dinner on camera while they watch the "Little Rascals" 
comedy films (left) starring Jackie Cooper, Dickie 
Moore, Alfalfa, Farina, Spanky MacFarland. Adults, who 
remember seeing these famous comedies as children, 
enjoy them as much as today's youngsters. Proof: Recent 
contest announcements on the show brought 7000 entries , 
90% from women. The latest rating as high as 33! 

Weekdays, 6:00 to 6:30 P.M. 

w x y z • t v 


epresented Nationally by Blair, TV, Inc 


"■Best darn salesman I've ever seen!" 

And Mt. Washington TV is "the a few, have been sold on the Moun- 

best darn salesman you've ever tain. It reaches most of Maine, New 

seen!" No wonder the sponsors of Hampshire and Vermont at about 

Disneyland, Jackie Gleason, Climax half the cost of any other 3 TV sta- 

and Shower of Stars ... to mention tions in the area combined. 

CBS-ABC ^MTW Channel8 

John H. Norton, Jr., Vice Pres. and General Manager REPRESENTED NATIONALLY BY HARRINGTON, RIGHTER & PARSONS, Inc. 

Page 34 • January 3, 1955 

Broadcasting • Telecasting 



IN THE mountain regions of the southern 
United States there flourishes a commodity 
which until radio came along was seldom 
produced for export. This mountain-grown 
product is "country" or hillbilly" music, 
which almost solely through the aural me- 
dium has been lifted from the "front porch" 
or "hayloft" category of entertainment to a 
multi-million-dollar industry which some- 
times out-rattles the din coming from a cer- 
tain, much more publicized, alley. 

In Springfield, Mo., spang in the middle 
of the Ozarks, is a 10-year-old group of en- 
terprises which has been straining mightily 
to make that city the center of the country 
music world. This inordinate ambition is 
not entirely out of tune with the possibilities 
when it is considered that RadiOzark En- 
terprises has precipitated an estimated $2 
million business, boasts a slew of the biggest 
names in the country music field and has 
behind the whole shootin' match a master- 
mind who has been in rural radio since 1926. 

He is Ralph D. Foster, president and gen- 
eral manager of KWTO Springfield. Besides 
KWTO and RadiOzark Enterprises, a tran- 
scription-production-syndication firm, the 
Foster interests embrace the Earl Barton 
music publishing firm and Top Talent Inc., a 
booking organization, all operating exclu- 
sively in the country music field. 

If there ever was any doubt about Mr. 

Foster's intentions to make KWTO and 
Springfield the "crossroads" for hill country 
hoedown rhythms, it was hurriedly buried 
last summer when the RadiOzark principal 
signed on one Clyde Julian Foley, a sandy- 
haired native Kentuckian known to his 
friends, his fans and the trade as "Red." 

Red Foley is to country music what Louis 
Armstrong is to jazz. The 44-year-old vocal - 
ist-guitarist-m.c. headlined Nashville's fa- 
mous Grand Ole Opry (WSM-NBC-Prince 
Albert Tobacco) for eight years and sales 
of his records have topped 24 million. 

Mr. Foster and his associates in Ra- 
diOzark Enterprises, et ah, decided to build 
around Mr. Foley a new, Saturday night 
stage-and-radio show, The Ozark Jubilee, to 
run 2Vi hours on KWTO. Mr. Foley's 25- 
minute open-end portion of the Jubilee made 
its first appearance on KWTO last July 17 
and three weeks later was snapped up by 
ABC Radio. 

Ralph Donald Foster first became in- 
trigued with radio in 1926, when he per- 
suaded his partner in a St. Joseph, Mo., tire 
business that they should devote some 40 
square feet of their shop to a radio studio 
to provide an outlet for their hobby, vocaliz- 

The roseate opportunities in commercial 
radio dawned rather suddenly one day when 
Mr. Foster provided the local police with a 

two-block traffic tie-up in front of the shop 
with his broadcast offer of a free ashtray for 
the first 100 customers to visit the tire store. 
In very short order the cubbyhole sideline 
grew into a fulltime occupation. 

Mr. Foster's first commercial station, 
KGBX, was moved from St. Joseph to 
Springfield in 1932 where he was joined in 
the new enterprise by the late C. Arthur 
Johnson, St. Joseph banker, and Lester E. 
Cox, Springfield industrialist. Mr. Johnson 
continued in the operation as vice president 
and treasurer until his death in January 
1953. Mr. Cox today serves as board chair- 
man of the Foster radio organization. 

The next year KWTO was established as 
a sister operation. The new station was de- 
signed, in the words of a KWTO publicity 
man, "to reach every deer lick, rabbit war- 
ren and 'hawg waller' in the Ozarks." At 
almost the same time Mr. Foster came up 
with the formula that after a couple of 
decades remains the KWTO trademark: 
professional country music entertainment 
(KWTO always has carried a staff of at 
least two dozen artists), plenty of farm- 
service features and all-around good neigh- 

Mr. Foster's foray into the production- 
and-syndication field began rather modestly 
in 1944, shortly after the FCC had ordered 
that KWTO and KGBX ownership be sep- 


Broadcasting • Telecasting 

Januan.' 3, 1955 • Page 35 



arated and the latter outlet was sold to other 

The Assembly of God Church, which 
makes its national healquarters in Spring- 
field, was persuaded by Leslie L. Kennon, 
then the station's commercial manager, to 
put a weekly half-hour program on KWTO. 
Sermons in Song met with such gratifying 
local success that Mr. Kennon sold the re- 
ligious group on letting KWTO transcribe 
the program and arrange for its broadcast 
on nearly 200 other stations. Today Leslie 
Kennon is KWTO vice president. 

Sermons in Song was so well received in 
its first year that it won the national Church- 
ill Award for good taste and showmanlike 
presentation of a religious theme. And 
Ralph Foster began envisioning an organiza- 
tion that could make network-calibre enter- 
tainment available on discs to local stations. 

By 1947, RadiOzark Enterprises Inc. was 
a going concern, with Mr. Foster as its head. 
Named vice president were E. E. Siman Jr., 
who was instrumental in producing the re- 
ligious program, and later, John B. Mahaf- 
fey. The Siman-Mahaffey team now actively 
directs the firm's energetic production sched- 

That Mr. Foster and associates embarked 
upon a rewarding adventure is long since 
patent. Although the first series, Saddle 
Rockiri Rhythm, now has been outstripped 
by more recent acquisitions to the RadiOzark 
roster, it still is a "very active" property, the 
firm's president says. 

Among the best-sellers of RadiOzark's 25- 
minute open-enders is The Smiley Burnette 
Show, featuring Smiley Burnette, a cowboy 
singer who first made a name furnishing 
comic relief as the hard-ridin' pal of radio- 
tv-screen singer Gene Autry in Hollywood 
western movies. After six years in the Foster 
fold, Mr. Burnette is still a top hand at 
RadiOzark, with his shows carried by hun- 
dreds of stations. 

Another production foremost on the firm's 
sales list is the Tennessee Ernie Show. When 
Ernie was released in the spring of 1954 it 
met with such happy acceptance from sta- 
tion operators that Messrs. Siman and Ma- 
haffey, even before the 260-show series was 
completed, began casting about for another 
"name" to furnish the desirable talent for a 
new open-ender. 

It was about this time that Mr. Foster 
had begun to think in terms of Springfield's 
new destiny as the "Crossroads of Country 
Music." And thus it was, when Red Foley 
stepped out of the wing, he found Mr. Foster 
waiting with a fountain pen. 

When word of Mr. Foley's new affiliation 

hit the trade press, more than 
a dozen other major-label re- 
cording artists followed the 
talented troubadour to the 
new Ozarkian mecca. And 
RadiOzark Enterprises Inc. 
began to take on the aspects 
of a snowball. 

Since most performers in 
the country music business 
maintain their "names" via 
phonograph records and a 
weekly radio show, and de- 
pend largely on personal ap- 
pearances for their liveli- 
hoods, the next Foster move 
was to create a booking 
agency for the RadiOzark musicians. 

The result was Top Talent Inc. The infant 
firm, with C. R. (Lou) Black, former 
KWTO program director, as general man- 
ager, provides talent for upward of 35 per- 
sonal appearances a week for Springfield- 
based country stars. During a typical week 
these will range from one-act bills at little 
red schoolhouses in the hill country to big- 
time promotions as far away as Philadelphia, 
Dallas, St. Petersburg and Toronto. 

With a growing stable of guitarists, fid- 
dlers and vocalists, Mr. Foster's next step 
was to provide an additional outlet for their 
various abilities; whereupon, Earl Barton 
Music Inc. was formed, about which Mr. 
Foster comments: "Country musicians are, 
by and large, their own composers. It was 
only natural that we should give them an 
additional outlet for their talents with a local 
music publishing firm." 

The music publishing entity, operated by 
the Siman-Mahaffey team and Don Richard- 
son, RadiOzark promotion man, bagged a 
song hit during its first few months with a 
tune aptly titled "Trademark." Written by a 
KWTO staff member, the song ranked sec- 
ond that year in sales for Columbia Records' 
country-and-western department. 

RadiOzark's sales efforts have netted such 
national accounts as Staley's Sweetose waffle 
syrup and Sta-Flo liquid starch, United 
States Tobacco Co., Imperial Tobacco of 
Canada Ltd., Bromo-Quinine, Orange Crush, 
International Milling Co., General Mills 
and Ford Tractor. 

Besides its open-end packages, RadiOzark 
produces a fair-sized list of tailor-made 
shows, notably The George Morgan-Robin 
Hood Flour Show, aired on nearly 100 out- 
lets for International Milling, and The Bill 
Ring Show, heard for two years on ABC 

Radio and now presented via transcription 
on a number of Keystone outlets. 

Today the number of U. S. and Canadian 
radio stations carrying RadiOzark programs 
runs more than a thousand. While Ra- 
diOzark still maintains headquarters in the 
KWTO building in Springfield, Messrs. Si- 
man and Mahaffey regularly conduct pro- 
duction schedule in Hollywood. Major 
labels on which RadiOzark stars are re- 
corded include RCA Victor, Columbia, 
Decca, Capitol and others. 

When Messrs. Foster and Foley put their 
heads together to plot the course of the 2Vi- 
hour Saturday night Ozark Jubilee it was de- 
cided to lease Springfield's 1,000-seat, air- 
conditioned Jewell Theatre, which had been 
darkened for some time, as an arena for 
KWTO's tandem of talent. 

Located a half-block off U. S. Route 66 in 
Springfield's business district, the theatre 
has had standing-room-only crowds every 
Saturday. Requests for tickets, a glowing 
management avers, have been received from 
every state in the Union since ABC Radio 
began carrying the 25-minute Foley portion 
of Jubilee. Some of those attending, no 
doubt, have been spurred by a chamber-of- 
commerce-type piece, sung on the spot by 
the able Mr. Foley at the slightest provoca- 
tion, inviting one and all to join in "The 
Springfield Run." 

During the remaining six nights of the 
week the members of the Jubilee cast — cur- 
rently 55 — are playing Top Talent bookings 
around the country, while the theatre is 
rented out to other parties, which to date 
have included such undertakings as conven- 
tions, sales meetings, revivals and fashion 

Although Mr. Foster relaxes occasionally 
at his "Lake of the Woods" farm, his talent 
for showmanship often is directed to other 
activities. One such was a fund drive for a 
new crippled children's hospital, which he 
led as potentate of the local Shrine. Result: 
the campaign was over-subscribed by $100,- 
000, making possible a hospital larger than 
originally planned. 

Have RadiOzark and its president reached 
the end of their major potentialities? Ralph 
Foster and KWTO Vice President Leslie 
Kennon have not been overlooking any bets 
in their efforts for an even greater rash of 
Ozark-style country music. And RadiOzark 
may make an early debut into syndicated 
films and live-network telecasts of Ozark 
Jubilee, portions of which already are carried 
every Saturday on Springfield's KYTV 






Page 36 » January 3, 1955 

Broadcasting • Telecasting 



RADIO STATION accounting is either mas- 
ter of, or a most capable assistant to, man- 
agement — depending upon the reliability and 
timeliness of the information provided. Ob- 
viously, accounting information must be ac- 
curate and, in radio more than in most lines 
of endeavor, time is definitely of the essence. 

It seems to me that successful manage- 
ment in radio may be materially influenced 
by having accounting facts readily accessible 
to be applied in reaching decisions on most 
station operating policies such as program- 
ming, production, sales, engineering, financ- 
ing and the like. 

Many jobs can be done poorly or half- 
heartedly without ever causing serious finan- 
cial loss. An inaccurate or "estimating" 
method of accounting, however, is going to 
catch up, sooner or later, with the station 
using it. Accounting is the eyes and ears of 
the radio or tv executive. If it gives him 
inaccurate or inadequate information, he is 

! "running blind." 

While it is true that there are a great 
many apparently successful broadcasting 
companies using poor accounting methods, 
how long is this situation going to last? 
Let's face the fact that conditions up to a 
short time ago were, in many instances, not 
too competitive. Stations made money in 
spite of their deficiencies, not because of 
them. That picture is changing now. 

We used to do all accounting on a pen 
and ink basis, and we had a very complete 
system, too, with all the information we 
needed. The only trouble was that much of 
this information took so long to prepare 
that by the time I got hold of it, it was 
practically worthless. Further, many things 
that I would have liked to know were "bur- 

I ied" in such a manner that it was not prac- 
tical for me to dig them out. 

We determined to find a really efficient 
method of accounting, even if it meant em- 
ploying more people and incurring consider- 
able extra expense. (As it turned out, we 
saved money.) Up-to-date, accurate informa- 
tion was needed for our radio operations, to 
begin with. Though we had what might be 
considered an excellent hand system of ac- 
counting, it was not good enough. 

We are planning to go into television 
soon, so accounting is now doubly important 
to us. Television will mean a several hun- 
dred per cent increase in capitalization, reve- 
nues and expenses. Therefore, proper financ- 
ing, possible only through detailed, up-to- 
the minute accounting information, will be 
even more necessary. 

Broadcasting • Telecasting 

By Robert Smith 

With our new system (which we would 
have installed regardless of tv considera- 
tion), we are all set up to go into television, 
smoothly handle all accounting problems, 
and know what we are doing from the very 
first day of operation. 

I am going to describe for you the pro- 
cedures under our new machine system, but 
first let me go over some of the benefits we 
get out of it: 

( 1 ) All revenue accounts are now posted 
on a daily basis. We have instantaneous 
figures for cash receipts and business ren- 
dered for the day, as well as these same 
figures for the month to date. We can al- 
ways tell what our expectation of business 
for the entire month will be and what our 
cash requirements are going to be. There 
is no sense tying up working capital that you 
don't need. Control of financing is one of 
the major factors in profits. 

(2) Since each individual account is al- 
ways up to date, I can look at an account 

IN the Dec. 20 issue of B»T, econ- 
omist Peter R. Levin stressed the 
importance of basing management de- 
cisions on up-to-date figures of income 
and expense. Here, station owner- 
operator Robert Smith (president of 
Appalachian Broadcasting Corp.) tells 
how machine accounting keeps his 
station's (WCYB Bristol, Va.) records 
up-to-date every day instead of only 
once a month. 

at any time and see how much time and 
what kind of time is being bought as com- 
pared with the previous month or the last 
quarter, etc. This ability to scan accounts 
and see how they are going is invaluable 
to me. 

( 3 ) The end-of-the-month rush and con- 
fusion of adding accounts, balancing, pre- 
paring statements and so forth is entirely 
eliminated, since this work is accomplished 
automatically by machine throughout the 

(4) The payroll records are now such 
that I can tell at a glance, even while signing 
the checks, how much talent is being sold 
and how much commission is being earned 
by all featured personnel. Our general time 
schedule ties in, for the most part, with 
certain featured people on the payroll. By 
looking at the payroll as it is now prepared, 
we can tell how well a particular program 

is going. It is also immediately apparent 
whether or not a feature personality is being 
sold. If not, it may be that the sales depart- 
ment is not selling it; it may be a matter of 
poor relations between salespeople and that 
personality; it may be that the featured 
person is becoming less effective, etc. At 
any rate, we find out. 

The combination of payroll and daily 
accounts receivable figures provides the ma- 
jor topic of discussion at daily meetings, 
where department heads are answerable for 
any unusual circumstance reflected by our 

(5) We know, on a day-to-day basis, 
what availabilities we have and where sales 
efforts should be directed, knowledge vital 
to a truly efficient operation. 

(6) The records produced by the machine 
are presented in a way that greatly reduces 
the number of times I have to go through 
the accounting records, yet the few times a 
month that I do go through them provide 
far more information than I ever had before. 
It is impossible to estimate the amount of 
time and effort this has saved. I have been 
spending a lot of time in Washington in an 
effort to win approval for television; what 
we would have done during this period 
without our present system I don't know. 

( 7 ) New procedures substantially reduce 
the need for outside professional accounting 

The Machine System 

Revenue Accounts — Step 1 

Original orders, made up from the con- 
tract for scheduling purposes, are filed al- 
phabetically and are checked daily against 
the station log. Any variation in time is 
noted on a clip sheet, which is then attached 
to the order affected on the indicated day. 

The machine operator posts daily from 
the order forms. Posting is done simulta- 
neously to the client's statement, to the in- 
dividual revenue ledger, and to the revenue 
journal. If the order requires an affidavit, 
the posting procedure is identical, except 
that instead of inserting the client's statement 
and ledger in the machine, a three-part affi- 
davit form, headed up by advertiser and 
participating sponsor, is inserted and posted. 
Statements and ledgers, as well as affidavit 
forms, are kept filed alphabetically in a 
"posting tray." 

Needless to say, one client may do adver- 
tising on his own and also have advertising 
that is supported by a participating sponsor. 
This makes absolutely no difference what- 

January 3, 1955 • Page 37 


A NEW TYPE of rate card, termed 
"Realistic Pricing Method," has been 
adopted by KXYZ Houston. It is based 
on the station's "demonstrated share of 
the Houston audience" and uses new 
time classifications. 

This departure from conventional rate- 
card techniques was adopted after a series 
of conferences with Avery-Knodel Inc., 
which last autumn was appointed by 
KXYZ as its national representative. 

All time classifications 
of KXYZ were reappraised 
in line with audience data, 
along with listening habits 
and competitive station 
costs. The new evaluation 
is a departure from the 
normal formula based on 
total number of radio 
homes with sets turned on 
in the market. 

When analysis showed 
"an almost steady percent- 
age of homes listening to 
their radios throughout the 
day until the late evening 
period," RPM permitted a higher rate 
during a number of hours during the 
day, with downward adjustment in others. 
A higher value is assigned 8 a.m.-noon 
time under RPM as well as 5-6 p.m. On 
the other hand, a lower value is given 
afternoon time and evening time after 
7 p.m. 

The chart shows that KXYZ now has 


IV2 hours of prime time compared to 
the previous 4 hours. The amount of 
daily time in the medium-priced bracket 
is almost halved. 

Recalling that KXYZ's past record in 
delivering circulation and such items as 
number of radio homes, sets-in-use, traf- 
fic flow and other general data had been 
considered in arriving at RPM, Arthur 
H. McCoy, radio sales manager of Avery- 
Knodel's New York office, said the card 
is "realistic in every sense 
and enables every time 
segment to stand on its 
own feet." 

Fred Nahas, KXYZ ex- 
ecutive vice president and 
general manager, said 
RPM "marks the point 
where the ostrich takes 
his head out of the ground 
and adjusts his thinking 
to a completely realistic 
level." He said the station 
is spending large sums for 
new programming and 
fresh program ideas. A 
7-8 p.m. adventure strip has been started 
and promotion is backing up this pro- 
gram planning. 

RPM will continue on a flexible basis 
as to individual time classifications as well 
as to costs in the three time groupings, ac- 
cording to KXYZ. If a given period ap- 
pears to be worth more, the rate will be 
adjusted accordingly — and vice versa. 

ever in posting procedure. All independent 
advertising is posted to the client's statement 
and ledger; all time partly paid for by a par- 
ticipating sponsor is posted to an affidavit 

The machine (a National "Class 31") 
automatically computes and prints the bal- 
ance to date on statement and ledger — or 
on the affidavit — each time a posting takes 
place. At the same time, revenue is analyzed 
in the columns at the right side of the jour- 
nal. Most of our revenue falls into accounts 
201, 202, 203 and 204; miscellaneous reve- 
nue is entered in the "Other Revenue" col- 
umn and identified by an account number. 
The zeros in the extreme right-hand column 
provide a line-by-line proof of posting accu- 
racy. If the operator makes an error, the 
"31" will print the amount of that error, 
instead of zeros, and it is then immediately 
found and corrected. 

As postings occur, the journal columns 
are accumulated automatically by the ma- 
chine; these totals are posted to the various 
control accounts (accounts receivable, local 
programs, sale of talent, etc.). 

Notice how simple this is from an op- 
erational viewpoint. The machine oper- 
ator simply enters the figures to statement 
and ledger or affidavit from the original 
order. When she is finished, she clears the 
machine and posts the totals to the control 
accounts. All of the "labor" is done auto- 
matically by the Class 31 machine — and all 
records are completed simultaneously. 

Revenue Accounts — Step 2 

You will recall that the affidavit form is 
in three parts. At the end of the month, 
the affidavits are pulled from the alphabetical 
file. The first two copies are removed; one 
goes to the participating sponsor, and the 
duplicate is for the advertiser. 

The third copy is used to transfer charges. 
This copy is inserted in the machine and the 
total charge is credited, reducing the balance 
on the affidavit to zero. The advertiser's 
statement and ledger are then inserted in the 
machine and the total amount credited on 
the affidavit is charged in total to the adver- 
tiser's account. We use the cash receipts 
journal for this operation. 

After all affidavits have been transferred, 
the machine should contain debit and credit 
totals that agree. Although the accounts 
receivable control account is of course not 
changed by this operation, we enter the debit 
and credit "washout" totals as a matter of 
good practice. 

This method of handling affidavits as 
charges occur throughout the month, and 
then transferring only the total charge, works 
out perfectly for us and eliminates many 
previous hand system headaches. The rec- 
ords for both client and participating sponsor 
are complete in every detail, and the major 
month-end job of preparing affidavits no 
longer exists. 

Revenue Accounts — Cash Receipts 

Posting of cash receipts is very similar to 
posting charges. The client's statement, the 

individual revenue ledger card, and the cash 
receipts journal are all prepared simultane- 
ously. Computation of balances, proof and 
footing of journal columns are of course 
fully automatic. 

Miscellaneous cash receipts (not affecting 
clients' accounts) are posted directly to the 
appropriate revenue account and are at the 
same time recorded in the cash receipts 


Five payroll records are created simul- 
taneously on the machine: the earnings rec- 
ord, employe's pay statement, check, pay- 
roll journal and check register (which is 
really the right side of the payroll journal). 
The "31" automatically computes gross and 
net pay and automatically figures and prints 
to-date totals for earnings, F. I. C. and 
withholding tax, on the earnings record. All 
journal columns, including those for the 
various deductions, add vertically as the 
payroll is being written. 

From my own viewpoint, it is the records 
produced that are most important. The 
check stub (employe's pay statement) shows 
the whole picture at a glance, both as to 
earnings and deductions. The earnings rec- 
ords are such that I can see instantly how 
much an employee has earned for the year 
to date and how he has earned it. 

W-2's and 941a reports are another ma- 
chine job. The "Class 31" machine auto- 
matically computes earnings subject to F. I. 
C. and automatically figures the amount sub- 
ject to report according to both state and 
federal requirements. Page totals are auto- 
matically accumulated by the machine and 
control totals for balancing purposes are also 
provided. The job takes 30 minutes! 

Other Accounting 

Accounts payable and general ledger are 
other jobs that we plan to put on the ma- 
chine. (This particular machine will handle 
almost any kind of bookkeeping work, since 
its functions are controlled by "form bars" 
at the front. One form bar can be removed 
and another inserted in its place in a matter 
of seconds. This changes the entire opera- 
tion of the machine.) 

Ease of Training 

There is no problem in teaching someone 
to operate the "31" machine. Figures are 
entered on a keyboard just like the one on 
an adding machine; description is typed in 
on a standard keyboard electric typewriter, 
which is a part of the machine. 

We had some difficulty in convincing our 
accountants of the merits of machine ac- 
counting — and then we had trouble finding 
the right machine. But we did it. And we 
have found that machine accounting is far 
faster and more accurate than pen and ink 
methods, provides much more useful in- 
formation in readable form, and that it also 
takes all the "headaches" away — for in- 
stance, the month-end rush of looking for 
trial balance errors, preparing statements, 
writing out affidavits and so on. All of that 
is already done. 

I am in a position now to keep my fingers 
on the pulse of the business at every mo- 
ment. Further, we will assume the work of 
television accounting without so much as a 
ripple of difficulty. 

Page 38 o January 3, 1955 

Broadcasting • Telecasting 


Broadcasting • Telecasting 

January 3, 1955 • Page 39 


The $1.4 million purchase 

gives Ziv what is reportedly 

the most elaborate tv studios 

for syndicated tv film. 

PURCHASE by Ziv Television Programs Inc. 
of the American National Studios (formerly 
Eagle-Lion Pathe) in Los Angeles for $1.4 
million was announced last week by John L. 
Sinn, president of Ziv Tv. 

The studios, said to be one of the major 
producting units on the West Coast, will be re- 
named the Ziv Television Studios. Mr. Sinn 
said the studios will provide Ziv with "the most 
elaborate television studios ever used by a 
syndicated television film producer." They 
cover more than six acres and include com- 
pletely equipped sound stages. 

Mr. Sinn said the new facilities were pur- 
chased from a syndicate consisting of Fred 
Levy, Bob Hope, Ed Pauley, Dan Reeves, Ed 
Matz, Bernard J. Prockter, Edward Conne, 
F. R. Long and Bertram Gamble. 

The new acquisition, according to Mr. Sinn, 
offers "more than twice as much space than was 
used by Ziv at the California Studios." 

Mr. Prockter, who is president of Prockter 
Television Enterprises, stated that his "primary 
reason" for disposing of his stock in the Ameri- 
can National Studios was to devote his com- 
plete time and attention to his television prop- 
terties and other contemplated projects in the 
television and motion picture fields. 

At present, Mr. Prockter is producing 
Treasury Men in Action for Chevrolet, the 
Reader's Digest series for Packard and The 
Man Behind the Badge for syndication. These 
properties are being filmed at the American Na- 
tional Studios. Mr. Prockter also is the pro- 
ducer of The Big Story, which is carried live 
on NBC-TV. 

Mr. Prockter added that he was expanding 
his production operations in the tv field and 
would announce his new properties shortly. He 
said that in all likelihood filming will be done 
at the American National Studios. 

The purchase of the studios by Ziv Tele- 
vision was said to be the result of expansion 
program plans by the company for 1955, dur- 
ing which it will double its production rate. 
The company previously had announced plans 
for a total production budget of $9.5 million in 
1955, which will cover shows now in pro- 
duction and those being planned [B»T, Dec. 27, 

Jamaican Film Center 
Established in West Indies 

NEGOTIATIONS for the establishment of 
Jamaican Film Center Ltd., Kingston, Jamaica, 
B. W. I., have been completed by Martin 
Jones, Henry Olmsted, Gordon Knox and the 
Industrial Development Corp. Messrs. Jones 
Olmsted and Knox, American businessmen, will 
serve as director-script editor, sound head and 
executive producer, respectively. They are also 
on the board of directors of the new company. 
Three Jamaicans will be elected to the board 
by the IDC. 

The firm, capitalized at $1 million, will 
produce telefilm and feature film. Production of 
52 half-hour dramatic programs to begin within 
the next three months has been scheduled. 

Financing arrangements for a new tv film 
daytime series using a Jamaica setting have 
been completed, according to Mr. Jones. The 
Industrial Development Corp. of Jamaica is 

Page 40 « January 3, 1955 

providing nearly a half-million dollars for JFC 
as a means of luring new industry and to pro- 
mote Jamaica's attraction to U. S. and other 

Storyline of the untitled series will center on 
an American family living in Jamaica, Mr. 
Jones said, revealing that Mona Kent, creator 
and writer of Portia Faces Life and Woman 
With a Past, both daytime serials, now is in 
Kingston studying local color and background. 

'Holmes 7 Sold in Six Cities 

SALE of Sherlock Holmes in six major markets 
has been announced by Sheldon Reynolds 
Productions, New York. Tv sponsors and cities 
in which the show will be carried are: Wrigley 
Stores, Detroit; White Dove Mattress Co., 
Cleveland; First National Bank, Minneapolis; 
Illinois Bell Telephone Co., Chicago; Mercan- 
tile Bank of St. Louis, St. Louis, and Chase 
National Bank, New York. 

Guild Films Volume Up; 
Kaufman Sees 1955 Growth 

CONTINUED growth of Guild Films Co., 
New York, during 1955 has been predicted by 
Reub Kaufman, president and founder, who 
noted that the company's gross volume this year 
rose to nearly $5 million from $1,739,145 in 

During 1954, Mr. Kaufman continued. Guild 
Films personnel increased to 356 as against 77 
in 1953, and the number of its offices reached 
10, double the year before. In line with this 
growth. Mr. Kaufman said, Guild Films' produc- 
tion budget for 1955 has been set at approxi- 
mately $12 million. 

Two major policy developments marked 
growth of Guild Films during 1954, Mr. Kauf- 
man observed. In October, the company became 
publicly-owned property when it offered 250,- 
000 shares of its common stock issue of 700,- 
000 shares, and a month later. Guild Films 
signed an agreement with Vitapix Corp. under 
which GF made available its programs to Vita- 
pix stations and the latter organization arranged 
time clearances for shows. 

Goldwyn Studios to Be Sold 

ATTORNEYS for Mary Pickford and Samuel 
Goldwyn were told by Long Beach Superior 
Court Judge Paul Nourse to prepare an order 
empowering referees to sell Goldwyn Studios, 
value of which is now estimated at $4 million. 
The order is expected to be signed by Judge 
Nourse early this week, after which three ref- 
erees will submit the highest bid to the court. 

The court differences between the producer 
and former star started in 1949 when Goldwyn 
sued Miss Pickford for partition of the prop- 
erty in order to sell it and divide the profits; 
Miss Pickford wanted the property divided, 
but not sold. The court battle resumed last 
October and Judge Nourse ruled that it was 
impossible to physically divide the studio 

Empire Production Debuts 

STUDIOS of Empire Production Corp., New 
York, were opened formally in mid-December 
at an open house at the studio located at 480 
Lexington Ave. Empire, a subsidiary of Em- 
pire Broadcasting Corp, New York, recording 
and transcription firm, will produce industrial 
' and feature films in addition to films for tele- 

Arthur Lubo, vice president of Empire 
Broadcasting, is president. Helen Kelleher, 
, president-treasurer of Empire Broadcasting, 
serves Empire Production as vice president- 

Richard Simon, for- 
merly staff director, 
WOR-TV New York, 
named producer-di- 
rector, Allied Tele- 
vision Productions, 
same city. 


Aurie Battaglia, children's book illustrator, and 
Leo Salkin, freelance artist, cartoonist and 
writer, to United Productions of America, 
Burbank, Calif., to do story .presentations and 
as director and story consultant respectively. 


INS-Telenews, N. Y., has announced sale of 
Football Upsets of the Past 20 Years to WFLL- 
TV Philadelphia for Schaefer Beer, Brooklyn; 
KOMO-TV Seattle for Standard Furniture Co., 
same city, and KGNC-TV Amarillo, Tex. INS 
Television Dept., N. Y., has announced sale of 
daily film service to KCKT (TV) Great Bend, 
Kan., and weekly film review to KTVA (TV) 
Anchorage, Alaska. 

Winik Films Corps., N. Y., has announced sale 
of Madison Square Garden filmed series in eight 
additional markets, raising number of stations 
scheduled to carry series to 48. 

Court Rules Stock Sale 
To Gross-Krasne Valid 

UNANIMOUS decision handed down by the 
California State District Court of Appeals has 
established Gross-Krasne Inc. as owners of 
stock in California Studios, Hollywood, for- 
merly held by the late Harry Sherman. The i 
tv film production company two years ago 
purchased the studios for $135,000 from the : 
Sherman estate, which was under the adminis- 
tration of executor Jacob Karp. Theodora and 
Alwynne Sherman, daughters of the late pro- 
ducer, then protested the sale, alleging they 
were treated inequitably by the court when 
they sought to bid on their father's stock [B»T, 
April 6, 1953]. 

The current decision, announced by Judge 
Minor Moore last Tuesday, and concurred in 
by Judges Marshall McComb and Turney Forx, 
established that Gross-Krasne had obtained title 
to the stock in the studios in full accord with 
procedures set forth by Probate Judge New- 
comb Condee, in Los Angeles Superior Court. 
April 1, 1953, and that Mr. Karp had fulfilled 
his obligations in the matter. 

In answer to the daughters' contention that 
other bids for the property were not considered, 
the lower court pointed out that the deal offered 
by Gross-Krasne included assumption of all 
California Studios' debts as well as purchase 
of Mr. Sherman's shares and that no other bids, 
on this basis had been offered. It also pointed 
out that time was an important factor as cred- 
itors had threatened bankruptcy proceedings. 

Dean F. Johnson, of O'Melveney & Myers, 
represented Gross-Krasne, and Morris Lavine 
represented Mr. Sherman's daughters. 


Leonard J. Rosenberg, formerly with Baltimore 
Sunpapers, appointed 
vice president and 
sales manager, Vic- 
tory Television En- 
terprises Inc. (pro- 
tion), same city. 



There is a 



Radio and Radio 

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Representing Radio Stations Only 







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Buffalo (CBS) 

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Cleveland (CBS) 
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Detroit (CBS) 

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Travelers Broadcasting Service Corp. 

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Measure of a Great 
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Louisville (CBS) 
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Milwaukee (NBC) 
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Syracuse (NBC) 
Herald-Journal & Post-Standard 

Worcester (CBS) 
Worcester Telegram-Gazette 



January 3, 1955 • Page 41 



PROMOTION of Carroll McKenna and Walter 
Brown with the Radio Advertising Bureau (for- 
merly Broadcast Advertising Bureau) was an- 
nounced last Monday by RAB President Kevin 

Mr. McKenna, who joined RAB's national 
promotion department in September, has been 
named assistant national promotion director, 
continuing to report to Norman Nelson, di- 
rector of national promotion. 

Mr. McKenna was director of sales promo- 
tion and research at ABC Hollywood before 
joining RAB. 

Mr. Brown, a member of the local promotion 
department since 1952, becomes an account 
executive in the sales department. He formerly 
was with DuMont Television Network as pro- 
motion manager and with ABC's promotion de- 
partment. Four account executives at RAB 
now devote full time to development of specific 
national spot and network business, Mr. 
Sweeney said. 

New RAB Presentation 
Shows Spot Radio Advantages 

PREVIEW of a new Radio Advertising Bureau 
slide presentation summarizing the advantages 
of spot radio over newspapers was shown last 
week to 95 executives of the 13 station repre- 
sentative firms belonging to RAB. 

The presentation, made by Kevin B. Sweeney, 
RAB president, emphasizes the advantages of 
spot radio to buyers who are purchasing mar- 
kets selectively because of weather, distribu- 
tion, or market potential. The three-color pres- 
entation lists 10 major advantages of spot over 
printed media. 

The meeting was attended by the sales staff 
of these RAB member station representative 
firms: Avery-Knodel Inc., lohn Blair & Co., 
Henry I. Christal Co., CBS Radio Spot Sales, 
Free & Peters Inc., Headley-Reed Co., George 
P. Hollingbery Co., The Katz Agency Inc., 
Robert Meeker Assoc. Inc., NBC Spot Sales, 
Edward Petry & Co., Grant Webb & Co. and 
Weed & Co. 

Tv Football Fan Group 
Sets Meeting in New York 

FIRST meeting of the American Television 
College Football Fans will be held at the Hotel 
New Yorker tomorrow (Tuesday) to formulate 
recommendations that will "enable college foot- 
ball to flourish and live with television." 

The meeting has been called by lack Trinsey, 
Pennsylvania contractor and the guiding spirit 
of the organization, and will be attended by 
eight representatives from areas corresponding 
to the eight National Collegiate Athletic Assn. 
regional districts. Among the suggestions that 
will be offered at the meeting, Mr. Trinsey told 
B»T, will be a plan for voluntary contributions 
by fans of $1 to the NCAA for each football 
game they view on television; a campaign to 
persuade fans to attend college football games, 
and the publication of a magazine during Au- 
gust of each year on the NCAA tv plan for 
that year and on regional activities. 

As Mr. Trinsey envisions it, the American 
Television College Football Fans will be char- 
tered as a non-profit organization. He plans to 
function as its national director, taking a leave 
of absence from his job for one or two years. 

Mr. Trinsey said he expects to present the 
suggestions framed at the meeting tomorrow 
to the NCAA convention which opens at the 
Hotel New Yorker on Wednesday. 

MODEL Penny Duncan sets things straight 
for the new year as she replaces the first 
B in BAB (Broadcast Advertising Bureau) 
with R for Radio Advertising Bureau, the 
new name, effective Jan. 1, adopted by 
the radio industry's sales and promotion 
organization which claims it represents 
more than 850 individual stations. 

4A Qualification Exams 
Set for Feb. in Midwest 

EXAMINATIONS to ascertain the qualifica- 
tions of applicants for careers in advertising 
and related fields will be held early this year 
in Chicago and other Midwest locations under 
the auspices of the American Assn. of Adver- 
tising Agencies, it was announced last week. 

Deadline on applications is Jan. 25, with 
exam dates to be set early in February. Ex- 
aminations are open to nearly everyone includ- 
ing college seniors and those college and post- 
college adults who have not worked for an 
advertising agency. East year 69 persons took 
the tests in the Midwest. 

For information and application blanks write 
to 4A Examination Committee, P. O. Box 94, 
Chicago 90, 111. Exam fee is $20. Among 
schools selected to give tests are Northwestern 
U. (Chicago Div.), U. of Wisconsin, U. of 
Illinois, Marquette U., U. of Notre Dame, State 
U. of Iowa and U. of Indiana. 

NAACP Conference to Probe 
Alleged Race Discrimination 

A CONFERENCE on alleged discrimination 
against non-Caucasians in the radio and tele- 
vision industry will be held in New York Jan. 
15 under the auspices of the Labor and Industry 
Committee of the New York branch of the 
National Assn. for the Advancement of Colored 

Among those who have been invited to par- 
ticipate in the conference are officials in radio, 
television, advertising and sponsoring agencies, 
together with representatives of community or- 
ganizations, unions and church groups. 

241 Accept Standard Break 

THE NUMBER of tv stations accepting Sta- 
tion Representatives Assn.'s standard, full-screen 
eight-second station break has reached a total 
of 241, SRA has announced. 

Billion-Dollar Mark 
Seen for Tv by Treyz 

TELEVISION in 1955 will attain a billion dollar 
revenue status, including charges for time, pro- 
duction and talent. Oliver Treyz, president of 
Television Bureau of Advertising (TvB), pre- 
dicted last week. 

Mr. Treyz contended he was not indulging 
in "blue-sky projecting or wishful thinking." 
He listed as "signposts" such factors as adver- 
tiser investments in television in 1954 amount- 
ing to $900 million; increase in network and na- 
tional spot billings of more than 40% as com- 
pared with 1953, and slight declines in 1954 of 
magazine and newspaper advertising billings 
from those of 1953. Mr. Treyz continued: 

"What does this mean? Although television 
is behind direct mail, and the newspapers out- 
bill tv by more than two to one, the gap is 
closing. In fact, only television is gaining. 
... As production and consumption increase, 
due to tv's in-person selling so will advertisers' 
appropriations. That's why tv will make great 
strides in '55? 

Mr. Treyz observed that tv viewing continues 
at a high level, with more time spent on tele- 
vision than on any other medium. To support 
this thesis, he cited a special American Research 
Bureau analysis which showed that in Novem- 
ber 1954, in Los Angeles, television viewing 
per week per family amounted to 27.5 hours, as 
compared with 25.3 hours in November 1953; 
in Chicago, in November 1954, tv viewing per 
week per family was 30.5 hours, as against 
27.9 in November 1953, and in New York was 
27.5 per week, as compared with 27.8 hours 
per week in November 1953. 

Basketball Assn. Chief 
Says Tv Helps Attendance 

TELEVISION was credited last week by 
Maurice PodolofT, president of the National 
Basketball Assn., with playing a substantial 
role in stimulating attendance at professional 
basketball games and in creating interest for 
expanding the league to cities that do not hold 
professional franchises. 

Mr. Podoloff made these observations in a 
talk before Boston basketball writers last Mon- 
day. He said that prospects are "bright" for 
expanding the league to other cities within the 
next few years, reporting that syndicates in four 
cities have broached him on the possibility of 
setting up teams in their areas. He stressed that 
these cities were ones which carried the NBC- 
TV telecasts of NBA games on Saturday after- 
noons, and said that local promoters felt that 
tv had created sufficient interest that would 
justify basketball franchises in those sectors. 

The "tremendous interest" generated by the 
NBC-TV telecasts, as well as by local telecasts 
in various NBA cities, according to Mr. Podo- 
loff, is evidenced by "the growing number of 
new fans who attend games." He said that 
although NBA has not conducted a survey, 
local promoters are convinced that persons who 
never before had attended basketball games are 
becoming regular fans. . 

Other factors cited by Mr. Podoloff as con- 
tributing to the "bright future" of professional 
basketball were "the ease" with which basket- 
ball can be telecast and followed by the fan; 
the lack of need for farm system because col- 
leges provide the talent; and the lack of need 
for a widespread and costly publicity and pro- 
motion campaign because players coming into 
the professional circuit already have been high- 
ly touted. 

Page 42 January 3, 1955 

Broadcasting • Telecasting 


of a Great 
Radio Station 

based on . 


BIST Facilities 

BEST Circulation 

BEST Local Programs 

BEST Production Service 

I | 
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produce a superior broadcasting service in this particular market. 
WSYR's Director of Programming, for example, has been with 
the station 19 consecutive years; its Chief Engineer, 25 years; 
its Director of Sales, 15 years. 

These people do more than just operate a radio station. They 
serve their community . . . participate actively in its civic life 
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From long experience, WSYR's management serves the needs 
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Get the Facts About WSYR from 




Broadcasting • Telecasting 

January 3, 1955 • Page 43 



Sen. Bricker's investigation of networks and uhf-vhf, still gathering 
steam, will fall to Sen. Magnuson when he heads Senate Commerce 
unit in new Congress. Sen. Kilgore's 'monopoly' quiz also is slated. 

WHILE a new Congress this week in Washing- 
ton prepares to jump off into its two years of 
shaping U. S. history, the nation's broadcasters 
are looking on with the almost certain knowl- 
edge that this period is likely to be one of the 
most important ever faced by the radio-tv 

First and foremost among industry head- 
aches is a pair of Senatorial investigations — one 
initiated last summer by Senate Commerce 
Committee Chairman John W. Bricker (R- 
Ohio) to probe tv networks and uhf-vhf prob- 
lems, and the other announced after the elec- 
tions by Sen. Harley M. Kilgore (D-W. Va.), 
upcoming chairman of the Senate Judiciary 
Committee, to hunt for "monopolistic prac- 
tices" in the communications field. 

As the 84th Congress gets ready to convene 
this Wednesday, two significant events on the 
House side held the attention of broadcasters. 
These were (1) NARTB's answer last week to 
a House Commerce Committee mandate that 
the industry report on the amount of beer and 
wine advertising on radio and tv: NARTB's 
painstaking report indicated the amount was 
very little compared to the total (see story, 
page 28 J; and (2) an announcement by incom- 
ing House Speaker Sam Rayburn (D-Tex.) that 
television will be barred from House commit- 
tee sessions, about which immediately began 
gathering a storm of protest from the industry 
(see story, page 46). 

The U. S. Brewers Foundation also made 
its report on beer advertising (see story, page 

Although broadcasters were looking with 
some foreboding at the two Senate investiga- 
tions and other problems in Congress, their 
looks were not unmixed with pride about these 
points: The electronic media's continuing con- 


WITH OPENING of the 84th Congress 
Wednesday, two major investigations af- 
fecting the broadcasting industry are on 
the calendar. The probe of networks and 
uhf-vhf problems started last summer by 
Sen. John W. Bricker (R-Ohio) will fall 
to Sen. Warren G. Magnuson (D-Wash.), 
who succeeds Sen. Bricker as chairman of 
ihe Senate Interstate and Foreign Com- 
e Committee. This committee con- 
siders communication legislation and mat- 

tribution to a surging economy, their determi- 
nation to operate with a minimum of govern- 
mental regulation, their stout defense of the 
right to equal access with other media to news 
events and their resoluteness in retaining for 
themselves the responsibility for programming 
in the public interest. 

Sen. Bricker's probe of the networks was 
announced last summer [B*T, July 19, 1954], 
after the Ohio Republican had introduced a 
bill earlier calling for regulation of networks 
by the FCC [B«T, May 17, 1954]. The Bricker 
announcement, which said the investigation 
also would encompass the "uhf-vhf situation." 
was made after early-summer hearings on uhf- 
vhf troubles by the Senate Commerce Com- 
munications Subcommittee headed by Sen. 
Charles E. Potter (R-Mich.). 

Sen. Warren G. Magnuson (D-Wash.) is 
slated to succeed Sen. Bricker as chairman of 
the Senate Commerce Committee, and it had 
been felt that Democratic leaders would not be 
as zealous for such an investigation as Sen. 
Bricker. Observers feel that under Sen. Mag- 
nuson the investigation will be continued, but 
will be moderated or its direction changed. 

Attorney Robert F. Jones, former Ohio Con- 
gressman and FCC Commissioner, has been 
heading the investigation under appointment 
as majority counsel by Sen. Bricker. Mr. Jones 
was on the FCC at the time the FCC's Sixth 
Report & Order was published April 14, 1952, 
allocating a nationwide tv system and ending 
the tv freeze. He dissented from the 1952 de- 

Named at the request of Democrats as mi- 
nority counsel for the probe was attorney 
Harry M. Plotkin, former FCC assistant gen- 
eral counsel. Nicholas Zapple, the committee's 
professional communications counsel, was 

ters affecting FCC. The probe group is 
operating with a staff of three: attorney 
Robert F. Jones, former Ohio Republican 
Congressman and ex-FCC Commissioner; 
attorney Harry M. Plotkin, former FCC 
assistant general counsel, chosen by the 
Democrats as minority counsel under the 
Bricker stewardship (he may become ma- 
jority counsel under Sen. Magnuson); and 
Nicholas Zapple, the Senate committee's 
communications counsel, who was named 

named to coordinate the investigation. 

The group is scheduled to make a report to 
the full committee on its findings at the begin- 
ning of the 84th Congress, at which time, ac- 
cording to Sen. Bricker, the committee will hold 
hearings on the findings and act on, among 
other things, Sen. Bricker's proposal for FCC 
regulation of the networks. Since control of 
Congress changes over to the Democrats, it is 
expected that there may be reports by both 
Mr. Plotkin and Mr. Jones, especially if rec- 
ommendations are made. Mr. Plotkin pre- 
sumably would take over as majority counsel 
and Mr. Jones would become minority counsel, 
although neither has made a statement to this 

The Bricker probe began with two question- 
naires by the investigation group — the first to 
FCC [B»T, Oct. 11, 1954] and the second to 
the four tv networks [B«T. Oct. 25, 1954]. 
After the Democratic victories Nov. 2, it was 
felt Sen. Bricker and Mr. Jones had become 
discouraged at the approaching control of Con- 
gress by Democrats and had lost interest in 
the probe. 

A few days ago. however, Mr. Jones evinced 
a sudden interest in the investigation again 
[B»T, Dec. 27, 1954]. The FCC, which had 
seen difficulties ahead in securing coverage 
maps on individual tv stations as requested by 
the investigation staff, asked for a meeting, 
which was held Dec. 20 with Mr. Jones, Mr. 
Plotkin and the FCC, at which time Mr. Jones 
demanded the financial and statistical data. The 
FCC protested that it had no funds to secure 
and process the station coverage maps re- 
quested by the investigation staff. (FCC has 
asked stations in a Dec. 15 letter for the station 
coverage data by Jan. 17.) 

A supplemental questionnaire to the FCC 
requested individual financial and statistical 
data on each station, to which the FCC replied 
that such information was given in confidence 
by stations and that to reveal the information 
would be violating FCC's promise to keep the 
matter confidential except in compiling "aver- 
ages," as to size, type, income group, geo- 
graphical location, etc. 

With the renewed activity went a third com- 
mittee questionnaire to AT&T asking informa- 


to coordinate the investigation. Another 
investigation, a probe of "monopolistic 
practices" in the radio-tv field, is proposed 
by Sen. Harley M. Kilgore (D-W. Va.), up- 
coming chairman of the Senate Judiciary 
Committee. He has asked broadcaster 
Howard L. Chernoff to be his consultant. 
Mr. Chernoff, West Coast radio-tv con- 
sultant, is part owner of WTAP-TV 
Parkersburg, W. Va. 


Page 44 « January 3, 1955 

Broadcasting • Telecasting 

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tion on tariffs and line charges. AT&T an- 
swered in ,a few days. 

The committee investigation staff was expect- 
ing the final network answer last week. 

Mr. Jones' sudden activity was interpreted by 
some observers as an attempt to vindicate his 
dissent against the 1952 FCC tv allocations or- 
der. Mr. Jones at that time said the plan would 
give large-market vhf stations an advantage 
over stations in smaller markets. 

No new questionnaires were known to have 
been mailed at last weekend, although the com- 
mittee plans others after it has "analyzed" an- 
swers from preceding queries to determine what 
other information is wanted for the probe. 

Sen. Magnuson was expected to arrive in 
Washington today (Monday) for the Senate 
Democratic caucus tomorrow, when both parties 
are expected to hold caucuses in the House and 

Sen. Kilgore's proposed investigation of what 
he has described as monopoly in ownership of 
radio and tv stations, control of owned stations 
by networks and control of programs by firms 
which manufacture receivers and parts through 
ownership of networks, was announced last 
month [B*T, Dec. 20, 1954], although the in- 
vestigation had been expected from the time the 
Democrats won in the Nov. 2 elections. 

Broadcaster Howard L. Chernoff, West Coast 
radio-tv consultant and an old friend of Sen. 
Kilgore, conferred in Washington with the West 
Virginia Democrat in mid-December, at which 
time Sen. Kilgore said he had asked Mr. 
Chernoff to be a consultant for the probe. 

Mr. Chernoff then went to New York to con- 
fer with network and radio-tv set manufactur- 
ing officials. He is expected to return to Wash- 
ington around Jan. 10, when he will report to 
Sen. Kilgore and make recommendations for 
the probe. 

May Be Moderated 

Although Sen. Kilgore's office earlier had in- 
dicated he planned to look into almost every 
phase of the industry, it is believed the investi- 
gation might be, moderated, since Mr. Chernoff 
has declared that "too many investigations in 
the past have been conducted with a shotgun 
instead of a rifle," and that he intends "to pro- 
ceed slowly." 

Sen. Kilgore's announcement last month said 
his conference with Mr. Chernoff dealt with 
ownership of radio and tv outlets by newspapers 
and by networks and manufacturers of receiv- 
ing sets and parts. The talks also covered cer- 
tain network programming practices, affiliation 
policies and subscription tv. 

There is some speculation on whether Sen. 
Kilgore will supervise the probe — either as head 
of the Judiciary Committee or of its Anti- 
Monopoly subcommittee — or turn it over to 
another senator who would be chairman of the 
subcommittee. Mentioned as possibilities to 
head the subcommittee are Sens. William Langer 
(R-N. D.) and Estes Kefauver (D-Tenn.). 

Sen. Kilgore's announced interest in "monop- 
oly" in radio-tv station and newspaper owner- 
ship dates from last winter when he loosed 
several blasts on the subject and asked the 
Judiciary Committee, the Commerce Committee 
and the Justice Dept. to look into the subject 
[B»T, Feb. 22, 1954, et seq.]. 

Mr. Chernoff, former general manager of 
KFMB-AM-TV San Diego until his resignation 
a year ago [B«T, Nov. 16, 1953], is with his 
wife 42.5% owner of WTAP-TV Parkersburg, 
W. Va. (ch. 15), and is an unpaid consultant 
on television for the Ford Foundation's Fund 
for the Republic. 

Such an investigation by Sen. Kilgore is cer- 
tain to find itself at times athwart the path of 
the Commerce Committee probe, and it is ex- 
pected that jurisdictional problems will be 

Frieda Helps Santa 

WHEN FCC Comr. Frieda B. Hennock 
visited the Marjorie Reed Mayo Day 
Nursery in Denver, she decided the 
children there needed some form of in- 
door entertainment. She enlisted the help 
of Hugh B. Terry, president of KLZ-AM- 
TV Denver, to "play Santa Claus" for 
her, and he presented the youngsters with 
a Christmas tv set. The Mayo Nursery, 
located in Denver's "melting pot" sec- 
tion, is an institution for children whose 
parents have to work and cannot main- 
tain a normal daytime home life. 

ironed out among the two committee chairmen 
and Senate Democratic leaders. 

At least one post on the FCC and perhaps 
two are likely to come up for consideration by 
the Senate Commerce Committee and on the 
Senate floor. 

FCC Chairman George C. McConnaughey, 
who was given a recess FCC appointment as 
chairman last Oct. 4, but whose nomination 
failed when sent to the floor during the special 
Senate session on the McCarthy censure mo- 
tion, is likely to be renominated by the 

Democrats on the Senate Commerce Com- 
mittee opposed Mr. McConnaughey's confirma- 
tion during a committee hearing [B«T, Nov. 15, 
1954] and his nomination was reported out by 
vote of the Republican membership, with 
Democrats abstaining from vote. The nomina- 
tion was blocked on the Senate floor by Demo- 
crats after an attempt to report it by Sen. 
Bricker, "a life-long friend" and fellow Ohioan. 

Sens. Ed Johnson (D-Colo.), who retires to 
become governor of Colorado, and A. S. Mike 
Monroney (D-Okla.) and John O. Pastore (D- 
R. I.) questioned Mr. McConnaughey about his 
reported connection with an alleged GOP group 
said to be in charge of dispensing patronage 
in civil service and other jobs, and about his 
views and voting record on television channel 
(uhf and vhf) intermixture. On the latter sub- 
ject, Mr. McConnaughey said he had served on 
the FCC only a month and intended to "make 
a study" of the problem. 

Democratic Opposition 

Democrats blocked the nomination on 
grounds it was "controversial" and would take 
up too much time during the special session. 

The term of FCC Comr. Frieda B. Hennock 
expires June 30, and it is not generally believed 
the President will renominate her. 

High on the list of radio-tv business in the 
Senate is an expected report by the Senate Rules 
subcommittee, headed during the past session 
by Sen. William E. Jenner (R-Ind.), on whether 
radio and tv should be allowed to cover open 
congressional hearings. During a number of 
hearings, senators and congressmen spoke pro 
and con on several proposals regarding radio-tv 
coverage of hearings. The industry, represented 
by the tv networks, NARTB and Radio-Tv Cor- 
respondents Assn., presented its case at a special 
session [B«T, Aug. 9, 1954], and the question 
later was the subject of an on-the-air editorial 
by CBS Inc. President Frank Stanton [B«T, 
Aug. 30, 1954]. 

Rep. Rayburn's ban on tv coverage of House 
committee sessions was a reinstatement of a 
similar ruling by him in the 82nd Congress. In 
the 83rd Congress, House Speaker Joseph W. 
Martin Jr. (R-Mass.), left the decision up to 
the individual committees. 

Another report concerning television will be 
submitted with recommendations by the Senate 

Juvenile Delinquency subcommittee, which held 
several hearings during the past Congress under 
the chairmanship of Sen. Robert C. Hendrickson 
(R-N. J.), who retires from the Senate. This 
group, although it held hearings on several sub- 
jects which have been described as factors in 
juvenile delinquency, will make a separate re- 
port on television programs. 

Mentioned for chairmanship of this group, 
if it continues beyond its present Jan. 31 ex- 
piration date, are Sens. Kefauver and Thomas 
C. Hennings (D-Mo.). The industry presented 
its case before this group last fall [B»T, Oct. 25, 
1954], and NARTB's Tv Code Review Board 
later made a report on tv film programming ex- 
hibited at the hearing, which received the com- 
mendations of Sen. Hendrickson. 

On the House side, the upcoming House Com- 
merce Committee chairman, Rep. J. Percy Priest 
(D-Tenn.), succeeds Rep. Charles A. Wolver- 
ton (R-N. J.) in that post. Rep. Priest has 
stated that he doubts the constitutionality of the 
"Bryson Bill approach to the question of bev- 
erage alcohol advertising," and congratulated 
the radio-tv industry for eliminating or modi- 
fying "objectionable" advertising [B»T, Nov. 8, 

Rep. Priest said also that Congress "should be 
cautious concerning network regulation so long 
as there is individual station regulation." He 
said he intends to form standing subcommittees, 
one of which will have jurisdiction over com- 

Chairmen of other committees of interest to 
broadcasters are expected to be: Senate — Theo- 
dore Francis Green (D-R. I.), Rules & Adminis- 
tration; Harry F. Byrd (D-Va.), Finance Com- 
mittee; John L. McClellan (D-Ark.), Govern- 
ment Operations Committee and related Perma- 
nent Investigations Committee; John J. Spark- 
man (D-Ala.), Select Small Business Com- 
mittee. House — Emanuel Celler (D-N. Y.), 
Judiciary Committee; Howard W. Smith (D- 
Va.), Rules Committee; Jere Cooper (D-Tenn.), 
Ways & Means Committee; Francis E. Walter 
(D-Pa.), Un-American Activities Committee. 


AN ANNOUNCEMENT last Tuesday by Rep. 
Sam Rayburn (D-Tex.) that he will forbid 
televised coverage of House committee hear- 
ings last week was precipitating a crescendo 
of protest from representatives of the broad- 
casting industry. 

Rep. Rayburn, who becomes House speaker, 
also imposed the ban while he was speaker in 
the 82nd (Democratic) Congress. GOP House 
Speaker Joseph W. Martin Jr. (R-Mass.) of 
the 83 rd Congress left the decision up to the 
respective committees. 

Protest against discrimination toward radio 
and tv reporting of House activities was made 
by NARTB President Harold E. Fellows in a 
telegram to Rep. Rayburn. Mr. Fellows re- 
called NARTB's previous protest and em- 
phasized that broadcasters have earned public 
confidence and the right to report public pro- 
ceedings, suggesting a conference be held. 

Mr. Fellows and Edgar Kobak, WTWA 
Thomson, Ga., chairman of the NARTB Free- 
dom of Information Committee, sent a joint 
letter to the House Rules Committee asking a 
chance to present the industry's case to Con- 
gressional committee chairmen. The letter urged 
adoption of a rule permitting broadcast media 
to report House committee proceedings. 

CBS and NBC spokesmen deferred imme- 
diate reaction, while ABC said it will register 
its protest through its top news executive. 

John Daly, ABC's vic^ president in charge 

Page 46 ® January 3, 1955 

Broadcasting • Telecasting 

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of news, special events and public affairs, was 
preparing a letter which he intended to send 
to Rep. Rayburn and which will stress tv as the 
medium with the greatest possible potential of 
bringing about spot news coverage to the pub- 
lic. An ABC spokesman said Mr. Daly would 
ask for "equal rights of access with other in- 
formation media." 

Although CBS President Frank Stanton had 
no immediate comment, it can be pointed out 
that it was on the issue of broadcast access to 
congressional hearings that Dr. Stanton 
launched the first "network editorial" [B»T. 
Aug. 30, 1954]. Dr. Stanton talked on both 
CBS Radio and CBS-TV. urging the right of 
the broadcast media to cover Senate hearings 
on the resolution to censure Sen. Joseph R. 
McCarthy (R-Wis.). Dr. Stanton in his editorial 
had emphasized the public's right to be in- 
formed through broadcast coverage. 

Richard Harkness. executive committee 
chairman of the Radio-Television Correspond- 
ents' Assn.. registered a dissent from Rep. 
Rayburn's viewpoint. He said the matter may 
be taken up informally with the new speaker 
when Rep. Rayburn returns to Washington. 

Mr. Harkness, an NBC newscaster, recalled 
that when Rep. Rayburn previously issued a 
no-tv edict under the past Democratic-con- 
trolled Congress, a radio-tv committee called on 
him and "discussed it unsuccessfully." 

"We thought television and news cameras 
and radio microphones are as much a part of 
our coverage of Congress as notebooks and 
pencils are of newspaper reporters." Mr.' 
Harkness said. 

The group also felt, he said, that the order 
"hindered the presentation of congressional de- 
velopments to the American people." 

Mr. Harkness said the radio and television 
proponents feel that their equipment and tech- 
niques are sufficiently advanced that they do 
not disturb the orderly conduct of a committee. 

Censorship in Tv 
Again Hit by ACLU 

A FIRM stand against tv censorship highlights 
the 34th annual report of the American Civil 
Liberties Union which is being released today 
( Monday). 

ACLU in its report also discusses the equal 
time issue, recalling that its board chairman, 
Ernest Angell. had asked the FCC last May to 
hold public hearings on the issue of equal time 
to reply to attacks. 

The report notes that ACLU's Radio Com- 
mittee also asked the FCC to survey tv station 
programming standards so that the public "may 
compare the promise of programming with 
actual performance . . ." This request was made 
after FCC had issued the policy of issuing 
licenses to tv stations for three years instead of 
the one-year license issued previously. 

On censorship, ACLU's report says: 

"Our natural shock and outrage at teen-age 
gang vandalism and murder too frequently trap 
us into urging the police and the courts toward 
wholesale arrests and indiscriminate toughness, 
or into sanctioning the censorship of books and 
motion pictures and television programs." 

While civil liberties proponents must join in 
"preventive and constructive" measures against 
juvenile delinquency without damaging due 
process and free speech, ACLU says, they also 
"on many occasions have to oppose even our 
best fellow-citizens, when their [the latter] 
preoccupation with the risk of juvenile crime 
makes them forget that life is always a choice 
of risks, that abandonment of due process and 
free speech inevitably produces far more harm 
than good." 

Broadcasting • Telecasting 

Is This 








Associated with 

You're half naked in Nebraska coverage 

if you don't reach Lincoln-Land — 42 counties 

with 202,200 families — 100,000 unduplicated by 

any other station! Lincoln's population is 

110,000 — in the same bracket with Lancaster, 

Pennsylvania, Schenectady, New York, 

or South Bend, Indiana. 

The KOLN-TV tower is 75 miles from Omaha! 
This LINCOLN-LAND location is farther 
removed from the Omaha market than 
is Cincinnati from Dayton, Buffalo from 
Rochester or Toledo from Detroit. 




316,000 WATTS 



c4very.-Knod.el, 3nc, Exclusive ^National Representatives 



January 3, 1955 • Page 49 


(Also see related story, page 28) 
THE U. S. Brewers Foundation, in a letter last 
week answering the House Commerce Commit- 
tee's request for data on the time and money 
used in advertising beer on radio and tv, said 
the committee's question "was answered by the 
voters of the State of Washington on Nov. 2, 
1954." Washington voters defeated 3-1 a pro- 
posal to prohibit alcoholic beverage advertising 
on tv between 8 a.m. and 10 p.m.. USBF 
credited radio-tv commercials with helping de- 
feat the measure. 

The letter, signed by Clinton M. Hester, USBF 
counsel in Washington, said the total vote on 
the proposal (Iniative 194) exceeded the com- 
bined vote of three other measures on the ballot, 
and that it lost in all 39 of the state's counties. 

"Although we are unable to furnish all that 
was requested, we understand that advertising 
authorities estimate the annual radio and tele- 
vision time expenditures of brewers to be only 
$30 million — less than 3% of the total amounts 
expended by all advertisers using radio and 
television," the letter said, mentioning the 
industry's claimed $5 billion annual sales. 

The letter said beer-sponsored tv shows and 
sports programs buy free "front row seats" for 
viewers, and that brewers average only 3 
minutes of commercials of each half-hour of 

Eight Station Transfers 
Approved by Commission 

TRANSFERS of KFIA (TV) Anchorage, 
KFIF (TV) Fairbanks, both Alaska, WAYS- 
TV Charlotte, N. C, WORC Worcester, Mass., 
and WJOL Joliet, 111., were among those ap- 
proved by FCC last week. 

• The Alaska stations were sold by Richard 
R. Rollins to the Midnight Sun Broadcasting 
Co. [B*T, Nov. 22, 1954]. 

Consideration is 768 shares of stock in Mid- 
night Sun, having a book value of $100,000. 
The shares represent approximately 23% inter- 
est in Midnight Sun, which has agreed to elect 
Mr. Rollins to its board of directors. 

KFIA presently is operating on its ch. 2 
assignment, while ch. 11 KFIF still is in the 
construction stage. 

Midnight Sun is licensee of KFAR Fair- 
banks, KENI Anchorage, KINO Juneau and 
KABI Ketchikan, all in Alaska. 

• At Charlotte, ch. 36 WAYS-TV was trans- 
ferred from George Dody and associates to 
Hugh Deadwyler for $4 plus assumption of 
obligations of about $150,000 [B«T, Dec. 20]. 

Mr. Deadwyler is owner of a local advertis- 
ing agency and president-treasurer of Film- 
akers Association Inc., producers of motion 
pictures. Mr. Deadwyler proposes to sell his 
35% interest in Filmakers. 

• At Worcester, WORC was sold by C. 
George Taylor and Robert T. Engles for $94,- 
000 to a group headed by Robert F. Bryar, New 
York City tv announcer who is head of the pur- 
chasing group WORC Inc. Harold Kaye, presi- 
dent of Marlin Labs Inc., owner of tv rights 
on a group of motion picture features, will be 
vice president. 

• At Joliet, WJOL was transferred from 
W. H. Erwin and associates for $112,500 to 
Joseph F. Novy, chief engineer of WBBM- 

FM-TV Chicago, and Jerome F. Cerny, 
WBBM engineer. 

mit for ch. 48 WJOL-TV was returned to 
the FCC a fortnight ago [B»T, Dec. 27, 1954]. 
Other transfers approved last week included: 
Ch. 20 KBAY-TV San Francisco from Lawrence 

Harvey to Dr. and Mrs. Leonard Averett, a 
partnership doing business as Bay Television. 
No consideration is involved. 

WKGN Knoxville, Tenn., from Clarence Bea- 
man Jr. for $75,000 to WKGN Inc., headed by 
George P. Mooney. 

WILE Cambridge, Ohio, and WTRL Bradenton, 
Fla., were transferred to Howard A. Donahue 
through sale of 75% of the stock for $120,000. 
Mr. Donahue now will be sole owner of the 

Agriculture Dept. Names 
Beaty to Head Radio, Tv 

SHIFT in direction of the Radio & Television 
Service, Dept. of Agriculture, takes place today 
(Monday), with Layne Beaty, farm consultant 
and formerly of WBAP-AM-TV Fort Worth, 
succeeding Kenneth Gapen as chief. Mr. Gapen 
becomes assistant to the administrator and in- 
formation officer of the Agricultural Conserva- 
tion Programs Service. 

Mr. Gapen has spent a quarter-century in 
radio, including U. of Wisconsin and Soil Con- 
servation Service as well as 16 years in radio-tv 
at the Dept. of Agriculture. He spent six years 
in the field. 

Mr. Beaty was with the department before 
joining WBAP in 1943. He added tv to his radio 


farm work after the war. Following seven years 
in Fort Worth, during which he toured Canada, 
Mexico and South America, he joined the gov- 
ernment in 1950 to do foreign information work. 
He first went to Greece as audio-visual specialist 
to help set up farm information work in that 
country. More recently he has been a farm in- 
formation consultant with headquarters in Paris, 
working with ministries in Turkey, Greece, 
Italy, Yugoslavia and Spain. His last assign- 
ment was technical consultant for a farm press- 
radio training project for 15 Latin American 
publishers, editors and broadcasters. 

Examiner Favors Beachview 
For Norfolk Ch. 10 Grant 

BECAUSE it promised greater integration of 
ownership and management, FCC Hearing Ex- 
aminer Charles J. Frederick last week proposed 
to grant Norfolk, Va., ch. 10 to Beachview 
Broadcasting Corp. and to deny the applica- 
tion of WAVY Portsmouth, Va. 

In an initial decision, Mr. Frederick frowned 
on the trusteeship agreement by which WAVY 
stockholders "surrendered" their rights to par- 
ticipation in management to voting trustees. 

Beachview is 78% owned by Tidewater 
amusement park entrepreneur Dudley Cooper, 
and 10% by Irvin M. Kipnes, former official 
of WCAV Norfolk, WSID Baltimore, WDEM 
Providence and former Washington advertising 
agency account executive. Mr. Cooper will be 
president and general manager of the new ch. 
10 station and Mr. Kipnes will be assistant gen- 
eral manager and commercial manager. 

WAVY officials include Carl J. Burkland, 
former CBS Spot Sales and station administra- 
tion executive. 

Providence Ch. 12 Case 
Reargued Before FCC 

SECOND oral argument in the Providence, 
R. I., ch. 12 dispute was heard by FCC last 
week in an effort to settle the more than a 
year-old Sec. 309 (c) economic protest by ch. 
16 WNET (TV) against ch. 12 WPRO-TV 
there. The Commission reached a two-and- 
two tie vote after the first argument, hence the 
case was heard again Monday. 

WPRO-TV noted WNET sought to have 
the argument postponed and charged the 
pleading was only one of many efforts by the 
ch. 16 station to "delay" commencement of 
the ch. 12 outlet. WPRO-TV, whose Sept. 3, 
1953, grant was stayed pending outcome of the 
protest hearing, contended the proceeding is a 
"clear example" why Sec. 309 (c) of the Com- 
munications Act should be "written off the 
books" since it permits abuse of the Commis- 
sion's processes. 

WPRO-TV said WNET is wrong in attacking 
the merger proposal whereby former applicants 
and certain principals acquire stock options in 
WPRO-TV. since the grant was clearly to 
WPRO-TV and reserved opinion on the merger 
conditions. FCC's Broadcast Bureau defended 
WPRO-TV as a "qualified applicant" and re- 
futed WNET's charge of premature construc- 

WNET, however, stuck by its claim that 
aspects of the merger proposal violate Com- 
mission policy on the ground they involve un- 
due consideration for no services performed. 
WNET said there is nothing "contingent" about 
the agreement since specific legal rights and 
obligations are set forth in the pact. WNET 
also attacked FCC's refusal to allow the ex- 
aminer to write conclusions based on his find- 
ings of fact in the initial decision certified to 
FCC for final ruling. 

Submitted to FCC 

APPLICATION for approval of the sale of 
KMBY-AM-TV Monterey, Calif., to the own- 
ers of KSBW-AM-TV Salinas, Calif., for $230,- 
000 plus assumption of $117,000 in liabilities 
was filed with the FCC last week [B»T, Nov. 15, 

Both KMBY-TV and KSBW-TV share ch. 8 
in the Salinas-Monterey area. The transfer will 
make it possible for KSBW-TV to become a 
fulltime operation. 

The newly-organized Salinas Valley Broad- 
casting Corp. purchases all the stock of Mon- 
terey Radio-Television Co., owner of KMBY- 
AM-TV. Salinas Broadcasting is headed by 
John Cohan, 25% stockholder, and includes 
W. M. Oates, 25%, plus a group of local 
businessmen who own the remaining 50%. 

KMBY will be sold, the application disclosed, 
in order to stay within the FCC's duopoly rule 
forbidding one person or company from own- 
ing more than one station in a single market. 

Monterey is headed by Kenyon Brown, owner 
of 50% of KWFT-AM-FM-TV Wichita Falls, Tex.; 
18% of KBYE Oklahoma City, and 19% of KGLC 
Miami, Okla., and 25% of KMIV (TV) Miami, 
Okla. Other stockholders of Monterey include 
Harry L. (Bing) Crosby. George M. Coleman, 
William Morrow, and S. M. Aston. Messrs. Crosby 
and Coleman also hold interests in the Miami 

Construction permit for ch. 58 KMIV (TV) 
expired Dec. 22, and no request for extension 
has been filed, the application disclosed. 

Page 50 9 January 3, 1955 

Broadcasting • Telecasting 

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FCC, Two Tv Stations Claim 
WSAY Lacks Protest Standing 

WSAY Rochester, N. Y., lacks standing to 
protest the share-time grant of that city's ch. 
10 to WHEC and WVET, the FCC and the 
two tv stations have told the U. S. Court of 

The stand was taken in briefs filed with the 
court in answer to the WSAY appeal against 
the FCC's action in making the 1953 grant to 
the two Rochester am stations, following their 
agreement to share ch. 10 [B»T, June 7], 
WSAY also charged that the Commission ille- 
gally denied its protest without a hearing . 

At the same time, WSAY filed a new appeal 
against the FCC's renewal of the license of 
WBBF Rochester, N. Y. (formerly WARC). 
WSAY claimed WBBF refused to allow it to 
rebroadcast its programs. It also charged that 
the owners of WBBF sold time in combination 
with their other station, WGVA Geneva, N. Y. 
This has cost WSAY $16,000 in revenues, the 
appeal said. 

The Commission held that the ch. 10 grant 
was made legally and that WSAY's protest did 
not meet the requirement of particularity to 
make it eligible for consideration. WHEC and 
WVET backed up the Commission in this 

WSAY filed an application for ch. 10 six 
days after the FCC made its grant to the share- 
time applicants. It charged that the ch. 10 
grant was made improperly and that the Com- 
mission should have set all three applications 
for a hearing. 

Last summer, WSAY was denied a plea for 
an impounding of the profits of WHEC -TV 
and WVET-TV and an accounting of finances 
pending adjudication of the dispute [B«T, 
July 5]. 

Experimental Color Tv Rates 
Extension Sought by AT&T 

AT&T asked the FCC last week to extend its 
experimental color tv rates to May 31. This 
is the fifth extension the Bell System has asked 
since early last year following the FCC's ap- 
proval of the National Television System Com- 
mittee's compatible color standards. The pres- 
ent extension runs to Jan. 31. 

Charges for color intercity connections, un- 
der the experimental tariff, are the same as for 
black-and-white tv plus special terminal con- 
nection charges. The color terminal charges 
are $450 per month for each station, in addition 
to the $500 per month charge for fulltime 
black-and-white service (eight consecutive hours 
daily). The rate per mile for color or black- 
and-white remains at $35. 

For occasional service, the experimental color 
tariff is $250 per month for each station con- 
nection, in addition to the black-and-white rate 
of $200 per month. Hourly and mileage rates 
remain the same as for black-and-white: $10 
per hour and $1 per mile. 

As of Jan. 1, AT&T reports it has 139 sta- 
tions in 101 cities equipped for network color 

Lamb Hearing Resumes Jan. 18 

LICENSE renewal hearing on Edward Lamb's 
W1CU (TV) Erie, Pa., will resume before FCC 
Examiner Herbert Sharfman Jan. 18 instead 
of Tuesday as previously scheduled. FCC an- 
nounced last week. Postponement of the case 
was agreed upon after counsel for Mr. Lamb 
requested additional time to complete investi- 
gation of Commission witnesses who are being 
recalled for further cross examination [B»T, 
Dec. 20. 1954], 

Page 52 » January 3, 1955 

25% to Education 

OFFER to donate 25% of its time for 
non-commercial, educational use, if re- 
served ch. 5 Weston, W. Va. is moved 
to Fairmont as a commercial station, 
was made to the FCC by ch. 35 WIPB- 
TV in the latter city. 

Writing to each member of the Com- 
mission, J. Patrick Beacom, president of 
the station bearing his initials, recounted 
the difficulties WJPB-TV has had in 
successfully operating in Fairmont, ag- 
gravated, he said, by the refusal of the 
local community television system to 
carry his station. It supplies signals from 
Steubenville, Wheeling and Pittsburgh, 
he said. 

Since no one seems interested in the 
Weston educational vhf channel, he 
pointed out, it would be in the interest 
of the Fairmont public to have ch. 5 
there as a commercial operation. The 
letter said that as a ch. 5 station, WJPB- 
TV would offer free time to West 
Virginia U., Salem College and Fairmont 
State College. The letter also said that 
WJPB-TV was preparing a formal rule- 
making request seeking Commission ap- 
proval of this move. 

Mr. Beacom sold 75% interest in the 
tv station to Donn D. Baer for $147,000 
last month [B*T, Nov. 22]. 

KCRG-TV Asks Tower Move, 
New Height, Power Boost 

THE Cedar Rapids Television Co., KCRG-TV 
Cedar Rapids, Iowa, has filed a request with the 
FCC for construction of a 1.079-ft. tower and 
power increase to 316 kw visual and 158 kw 
aural. The new tower, which the station re- 
ports would be the highest in Iowa, is planned 
five miles north of Cedar Rapids, near the 
KCRG-AM tower. The present tower is five 
miles east of the city. 

KCRG-TV says that engineering studies show 
the new facilities will more than triple the 
present coverage area. The present tower is 
340 ft. above average terrain and the new 
tower would be 1,053 ft. above average terrain. 
Present effective radiated power is 33.1 kw 
visual and 16.6 kw aural. 

The station expects to have the tower in 
operation, pending FCC approval, in the spring 
of 1955, while the power increase must await 
availability of necessary materials. Changes en- 
tail no move in studio location. 

Insurance Firm Consents 
To FTC Advertising Order 

THE COMMERCIAL Travelers Insurance Co. 
of Salt Lake City, Utah, has consented to an 
order which would prohibit false and mislead- 
ing advertising of the benefits of its accident 
and health insurance policies, an initial de- 
cision issued by the Federal Trade Commission 
said last week. 

The firm is one of 17 in the field against 
which the FTC issued complaints last October 
[B«T, Oct. 25, 1954]. Answers have been 
filed by nine other firms, each challenging the 
Commission's jurisdiction on the grounds that 
the regulation of insurance is a responsibility of 
the state or states where it is licensed. 

Commercial Travelers' consent, however, 
does not constitute an admission that it had 
violated the law as alleged in the FTC com- 

Inland Files Application 

To Relay Spokane Tv Signals 

APPLICATION for an experimental tv relay 
to bring Spokane video signals to community 
tv systems in Richland and Kennewick-Pasco, 
Washington, has been filed by Inland Empire 
Microwave Co. 

This is the third such application filed in re- 
cent weeks. Inland is owned by Robert A. Com- 
fort, 75%, and Windell P. Brown, 25%. Mr. 
Comfort until last month was secretary of 
Richland Tv Cable Corp., which furnishes 
community tv service to residents of that 
Columbia River community. 

The plan calls for erection of a high-gain, 
directional receiving antenna and transmitter at 
Walla Walla, Wash., 118 air miles from Spo- 
kane. From there the tv signals would be re- 
layed to Kennewick. 40 miles from Walla 
Walla, and to Richland, 10 miles from Kenne- 
wick, in two hops. Equipment would be Ray- 
theon 6,000-mc gear, costing about $52,000, 
the applicant said. The entire project should 
cost about $65,000, including construction and 
operating expenses for the first three years. A i 
receiving tower of the Blue Mountains Tv 
Cable Corp. will be used at Walla Walla. 

The charge to feed the Richland Tv Cable 
Corp., Richland, and Tri-City Tv Service Inc.. 
Kennewick and Pasco, would be $900 per 
month, the applicant estimated. Both commu- 
nity tv services have volunteered to advance 
$5,000 for the construction of the intercity 
relay, the application disclosed. 

Spokane stations to be relayed are KREM- 
TV, ch. 2; KHQ-TV, ch. 4, and KXLY-TV, 
ch. 6. 

Pending before the FCC are two applications 
for common carrier microwave intercity relay 
service between Denver and Rapid City, S. D., 
to serve community tv systems or television sta- 
tions in the latter city [B»T, Dec. 20]. Earlier 
this year, J. E. Belknap & Assoc. received FCC 
authority to build a relay between Memphis 
and Poplar Bluff and Kennett, Mo. 

WGMS Granted Power Boost 

WGMS Washington has been granted fulltime 
on 570 kc and increased power by the FCC. 
In granting a petition for reconsideration with- 
out hearing, the Commission authorized WGMS 
to move its transmitter from Falls Church, Va., 
to Bethesda. Md. New power is 5 kw daytime 
and 1 kw night, replacing the 1 kw daytime 

M. Robert Rogers. WGMS president, said 
downtown studios will remain in the Harring- 
ton Hotel and that auxiliary studios will be I 
constructed in the Bethesda area. WGMS-FM 
will duplicate most of the am schedule. A 
four-tower directional antenna array will be 
built at Seven Locks and Bells Mill Roads, 
Bethesda, with cost estimated to run $100,000. 

WSJS-TV Asks Top Power 

APPLICATION of ch. 12 WSJS-TV Winston- 
Salem, N. C. to boost its power to the max- 
imum 316 kw from a mountain-top antenna 
2,000 ft. above average terrain has been filed 
with the FCC. The new application specifies 
Sauratown Mountain. 20 miles north of 
Winston-Salem, as the site. According to Harold 
Essex, executive vice president and general 
manager of the station, "aviation safety regula- 
tions would not permit us to go above 700 ft. 
at our present site and since we want to make 
sure of maximum allowable facilities, we have 
spent the past two months searching for the ' 
site that would serve our purpose. Sauratown 
Mountain proved to be it." 

Broadcasting • Telecasting I 




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You need: 2-3 years' experience in 
broadcast equipment, including work on TV 
transmitter installation. You should have: EE 
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Radio-Telephone License. 

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Relocation Assistance 

For personal interview, please send a complete resume cf your education and experience to: 

Mr. John R. Weld, Employment Manager 
Dept. Y-3A, Radio Corporation of America 
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Broadcasting • Telecasting 

January 3, 1955 • Pa 

Northern Tv Granted 
Ch. 1 1 at Fairbanks 

FCC last week granted a new tv station on 
ch. 1 1 at Fairbanks, Alaska, to Northern Tele- 
vision Inc., operator of ch. 1 1 KTVA (TV) 

The grant is subject to the condition that 
August Hiebert, president and 27.6% owner 
of Northern, dispose of his 1% interest in 
Midnight Sun Broadcasting Corp. and his in- 
terest in the estate of A. E. Lathrop within 15 
days after distribution. 

Multiple radio-owner Midnight Sun last week 
received FCC approval to its purchase of KFIA 
(TV) Anchorage and KFIF (TV) Fairbanks 
(see story page 50). 

The new ch. 1 1 facility at Fairbanks will 
operate with an effective radiated power of 1 1 
kw visual, 5.5 kw aural with antenna height 
above average terrain of minus 50 ft. 

Three High-Channel Uhf's 
Ask for Lower Assignments 

INABILITY of uhf tv receivers now on the 
market to satisfactorily operate on the higher 
channels has prompted ch. 61 WWLP (TV) 
Springfield, Mass., to petition FCC to substi- 
tute ch. 22 there. Ch. 61 would be added to 
Easthampton, ch. 36 deleted at Northampton 
and substituted for ch. 22 at Providence and 
ch. 38 substituted for ch. 50 at Boston, accord- 
ing to the proposal. WWLP noted other uhf 
stations in area are all on lower channels. 

Ch. 45 WKST-TV New Castle, Pa., petitioned 
the Commission to swap ch. 45 with ch. 73 

at Youngstown. Ohio, and allow the station to 
move to Youngstown. WKST-TV wants to 
identify itself with the Ohio city and gain a 
better competitive advantage with the two uhf 
stations already operating there which also 
cover New Castle. Separation between the two 
cities is about 17 miles. WKST-TV said it has 
lost $70,000, after radio profit, during the 
time it has been on the air. 

WLOK-TV Lima, Ohio. ch. 73 outlet recently 
merged with local ch. 35 Wl MA-TV there, 
has petitioned FCC to add ch. 14 to Lima by 
substituting ch. 82 for educational ch. 14 at 
Oxford, Ohio. 

Court Ruling Clears Air 
For Songwriters Damage Suit 

PRE-TRIAL examination entanglements in- 
volved in the pending Songwriters of America's 
$150 million damage suit against BMI and the 
broadcasting industry [B«T. Nov. 9, 1953], have 
been cleared away in a series of rulings by U. S. 
District Court ludge E. J. Dimock in New York. 

Counsel for BMI and other defendants won 
the right to examine 23 songwriters, all plaintiffs 
in the action, before SOA has its turn to ex- 
amine defendants. SOA has argued for first 
turn. Ten of the 33 songwriters involved al- 
ready have been examined by defendants' 

Judge Dimock also decided to adopt BMI sug- 
gestion that examination of the remaining song- 
writers be limited to 30 days and ruled 10 who 
had already been examined but who had re- 
fused, on advice of counsel, to answer certain 
matters occurring since Nov. 9. 1953, date suit 
was filed, must do so. The judge additionally 
upheld the BMI contention that SOA defer in- 

spection of contracts and documents to which 
BM! claims privilege, permitting SOA to con- 
test the claims later in courts. 

BMI was given a time extension to answer 
written questions submitted by SOA until after 
BMI counsel completes pre-trial, oral examina- 
tion of 23 songwriters. Also favorably ruled 
upon was the request by BMI that information 
furnished by it to attorney for plaintiff with 
respect to contracts under which BMI acquired 
performing rights should be kept confidential. 

The SOA suit asks dissolution of NARTB. 
divorcement of BMI from the broadcasting in- 
dustry and damages of $150 million. Sixteen 
companies and 27 individuals were named as 
defendants. The suit charges broadcasters have 
entered into a conspiracy to keep all but BMI 
music off the air and from being recorded. 

WFDF, Butterfield Attack 
WJRT (TV) Proposed Move 

ALL-OUT attack on the WJRT (TV) Flint. 
Mich., application to the FCC to change its 
transmitter site from 20 miles southeast of 
Flint to Chesaning. Mich.. 20 miles northwest 
of that city was filed with the Commission last 
week by WFDF Flint and Butterfield Theatres 
Inc., unsuccessful applicants for Flint's ch. 12 
[B*T, Dec. 20]. 

In a joint petition to the FCC. asking for a 
stay of the grant, a reopening of the record 
and a rehearing, WFDF and Butterfield claimed 
that the WJRT transmitter change negated the 
premise on which the WJR Detroit application 
was chosen for the Flint tv grant. They also 
claimed that WJRT was proposing a new studio, 
that it would now be affiliated with CBS-TV 
instead of DuMont and that changes had oc- 
curred in ownership. 

The two objectors also claimed that WJRT 
had changed its programming proposals and 
personnel. These proposals in the original ap- 
plication were considered significant by the 
Commission, which last May authorized the 
grant to the Detroit station, and which last 
month reaffirmed that decision [B»T. Dec. 13, 
1954]. the protestants said. 

The original WJRT antenna site enabled the 
station to throw a substantial signal into Detroit, 
it was charged. The new site eliminates that 
allegation, it was said. 

Fly Recuperating in Florida 

JAMES LAWRENCE FLY, attorney and for- 
mer chairman of the FCC. reportedly is resting 
comfortably in Daytona Beach. Fla.. recovering 
from an operation to correct a detached retina 
of the right eye. Spokesman for the New York 
law firm of Fly, Shuebruk. Blume & Gaguine. 
with which Mr. Fly is associated, said the oper- 
ation was "successful," but Mr. Fly will have to 
wear pin-point eye-glasses, which limits the 
amount of light entering the eye. until complete 
vision is restored. The operation was performed 
in late October in the New York Eye and Ear 
Infirmary, where Mr. Fly remained for three 

Orangebelt Renews Ch. 30 Bid 

ORANGEBELT Telecasters Inc., unsuccessful 
applicant for a self-built economy tv station on 
ch. 30 at San Bernardino. Calif., has petitioned 
FCC to reconsider ?nd grant its bid which 
concurrently is being amended to specify regu- 
lar RCA equipment [B©T, March 22]. The 
firm, originally favored by a hearing examiner's 
initial decision but denied in the Commission's 
final ruling, pointed out it also has obtained 
additional capital, thereby removing the ques- 
tion of financial qualification. 

January 3, 1955 


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Page 54 January 3, 1955 

Broadcasting • Telecasting 

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Easy to produce, too — entertainment or commercial 
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KBET-TV, heading for a Feb. 1 5 
starting date, appoints Van 
Duzer operations director, 
Kapel sales manager. 

TELEVISION station population growth in 
1954 was less than half that of 1953 — 103 
against 225. The year 1954 also saw about 
36 tv outlets suspending operations, some of 
which turned their permits back to the FCC. 
The number of operating stations now has 
reached 421. Local television service has been 
extended to some 279 cities. 

Reports from upcoming stations: 

KBET-TV Sacramento, Calif., which expects 
to begin commercial programming Feb. 15. 
has appointed Roger Van Duzer operations 
director and George J. Kapel sales manager. 
Mr. Van Duzer was formerly program man- 
ager of KNUZ-TV Houston, Tex., and WLTV 
(TV) (now WLWA [TV]) Atlanta. Before join- 
ing KBET-TV, he was operations manager of 
the proposed WPDQ-TV Jacksonville, Fla. 
(pending grant of ch. 12 there). Mr. Kapel, 
former general manager of KOMU-TV Colum- 
bia, Mo., joins ch. 10 KBET-TV from the sales 
staff of WGN-TV Chicago. 

WTLC (TV) Champaign-Urbana, 111., non- 
commercial educational station operated by 
the U. of Illinois, hopes to be on the air within 
a month, Frank Schooley, general manager, 
has reported. The ch. 12 station will program 
about 3V2 hours daily with 18.2 kw visual and 
9.12 kw aural. WTLC will use $24,000 out of 
university or state funds for "transmitter oper- 

ation" and another $9,000 is planned for pro- 
gramming and other expenses. 

WEAT-TV West Palm Beach. F!a., which 
expects to go commercial early this month, 
will be completely equipped by Standard Elec- 
tronics, including a 10 kw transmitter. The 
ch. 12 station is a primary ABC affiliate and 
represented by the Walker Co. 


NEW AND RENEWED business of NBC Spot 
Sales topped the $1 million mark during each 
week of December, according to an announce- 
ment today (Monday) by Thomas B. McFadden, 
vice president of NBC Spot Sales. 

Brisk activity during December. Mr. McFad- 
den continued, wound up a record-billing year 
for NBC Spot Sales. In the first 1 1 months of 
the year, he said, the national sales representa- 
tive organization billed in television 31% more 
than in the preceding year, and radio made a 
gain of 15.3% over the 1953 figure. 

"Whereas the increase in television sales is 
far better than anticipated," Mr. McFadden 
stated, "the marked increase of 15.3% made 
by radio reflects the strength of national spot 
radio. Advertisers are continuing to cultivate 
this basic communications and advertising me- 
dium and the proof is the increase in billings 
experienced during 1954." 

Among the developments at NBC Spot Sales 
during the year, cited by Mr. McFadden as 
contributing to "the national sales organiza- 
tion's leadership in the field" were: increased 
direct contact at the client level with the sup- 
port and cooperation of the client's advertising 
agency: creation of full-screen ID for adver- 
tisers as an alternate for the shared-screen ID's, 
and the origination and execution of the "sold 
on spot" advertising campaign. This campaign, 
created by H. W. Shepard, new business and 
advertising manager of NBC Spot Sales, is 
designed to sell spot radio and television as 
a basic medium and "to excite further interest 
on the part of national advertisers in the 

Based on the 1954 record, Mr. McFadden 
said, NBC Spot Sales is "confident that 1955 
will be a year during which we will achieve 
even more than in 1954 in terms of sales and 
developments of selling techniques." 

NBC Spot Sales represents the following radio 

J. ROBERT KERNS (I), vice president and 
managing director of WBRC-TV Birming- 
ham, receives the 1954 Storer Achieve- 
ment Award at a Dec. 20 Christmas 
party from Stanton P. Kettler, vice presi- 
dent in charge of Storer Broadcasting 
Co.'s Southern District. WBRC-TV joined 
Storer Broadcasting in July 1953 and since 
then has affiliated with CBS-TV, and in- 
creased its power from 35 kw to the maxi- 
mum 100 kw. 

and television stations: WAVE-AM-TV Louis- 
ville, Ky.; WRGB Schenectady. N. Y.: KGU 
and KONA-TV Honolulu; WRCA-AM-TV New 
York; WRC-AM-TV Washington: KSD-AM-TV 
St. Louis; KPTV (TV) Portland. Ore.; WTAM 
and WNBK (TV) Cleveland. Ohio; KRCA 
Los Angeles; KNBC San Francisco, and the 
Crosley group of radio and television stations 
in markets outside New York and Chicago. 

KTLA (TV) Builds Remote 
For Pasadena Rose Parade 

A COMPLETE color tv remote unit, assembled 
in a 35-ft. moving van by the staff of KTLA 
(TV) Hollywood, enabled the independent 
Paramount Tv Productions station to offer the 
only multichrome coverage of the annual Pasa- 
dena Rose Parade last Saturday. 

Built under the direction of General Man- 
ager Klaus Landsberg, it incorporated a num- 
ber of his designs and is now a permanent part 
of KTLA's equipment. 

NBC-TV, which presented the Pasadena 
parade last year, said in November that it was 
unable to ship a color remote unit to Holly- 
wood from Brooklyn in time to re-assemble 
and test it properly before the event. With this, 
KTLA became the only station to telecast the 
parade in color this year. 

Knight Buys Charlotte Paper 

PURCHASE of the Charlotte (N. C.) Observer, 
with a circulation reported to be the largest in 
the state, by John S. Knight interests for $7 
million, was announced last week. 

The Charlotte newspaper was actually bought 
by the Miami Herald, one of Mr. Knight's 
properties. Mr. Knight also owns the Chicago 
Daily News, Detroit Free Press, and Akron 
(Ohio) Beacon-Journal. The Knight radio 
interests include WQAM Miami, 45% of 
WAKR-AM-FM-TV Akron, and 27.7% of 
WIND-AM-TV Chicago. Mr. Knight and asso- 
ciates are 42.5% owners of Biscayne Tv Corp., 
applicant for Miami's ch. 7 on which an initial 
decision is awaited. Biscayne is 42.5% owned 
by the Cox-WIOD-Mf'am/ News interests, and 
15% by Niles Trammell, former president of 

Tv Sells Toys 

THE WHITE HOUSE department store, 
San Francisco, attributes its highly suc- 
cessful toy season to a 13-time pre- 
Christmas series of Santa's Workshop 
programs telecast in color by KRON-TV 
San Francisco. 

Bill Hart. White House advertising 
manager, said that the store had its most 
successful toy season for many years, 
"contrary to the experience of other re- 
tailers in this area." He pointed out that 
over 10,000 pieces of mail were received 
from children as a direct result of the 

SELLING . . . 205,714 Families With $984,848,763 To Spend 



CW, c^s ihb KJatum!i Ghjuxt IrJipwAwfc QWloni 


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Page 56 * January 3, 1955 

, Broadcasting • Telecasting 

1954 Reverses WOR Decline, 
WOR-TV Has Successful Year 

THE YEAR 1954 came to "a highly successful 
close" for WOR-TV New York while for WOR 
the 12 months saw a reversal of a six-year de- 
cline in radio. Gordon Gray reported last week 
in a statement issued at the end of his first year 
as general manager of the stations. 

"We have every reason to believe that WOR- 
TV is now really 'over the hump',"' he said. 
"What's more, we're happy to say that our 
books show that we have not only arrested a 
six-year decline in radio sales but show a de- 
finite turn upward." 

WOR-TV sales manager Charlie Philips said 
"the last quarter [for WOR-TV] shows a gain 
of 195% over the first quarter." He noted that 
all eight advertisers on the station's Million- 
Dollar Movie series have renewed their spon- 
sorships, and said other advertisers are on the 
waiting list and are being offered sponsorship 
in the new Fortune Theatre series based on the 
multiple-showing concept. 

For WOR. Sales Manager Bill Dix reported: 
"Our national spot business is holding up very 
well, and an increase of 16.8% in local business 
has given us a definite plus for the year. Mr. 
Gray attributed WOR's "successful arrest of the 
decline in radio billings" to an "upsurge in local 

WWJ-TV Detroit Boosts Rates 

WWJ-TV Detroit has announced rate increases 
effective Jan. 1, Edwin K. Wheeler, WWJ-AM- 
FM-TV general manager reported. The basic 
one-hour rate for the period 8 p.m. to 10:30 
p.m., formerly $1,600, is now $2,000. The 
weekday 6:30-7 p.m. rate, previously $1,400, 
has been raised to a base of $1,600. WWJ-TV 
estimates its set count at 1,466,000. 

Commercial Poker 

THE SALESMAN with the best poker 
hand was the winner of the WTVJ (TV) 
Miami contest for the local sales depart- 
ment. Each salesman drew one card 
from his own deck for every new busi- 
ness contract he brought in during the 
just-concluded two-month contest. The 
station, in turn, put money in the pot 
for each contract, with the best poker 
hand taking the money. At the "show- 
down" session with the latest contracts 
in hand are (1 to r): Harry Richmond, 

Bob Justice, Stuart Barondess, John S. 
Allen (vice president and general sales 
manager), Frank Boscia, Stan Gordoni 
(national sales manager) and Ed McHale. 

Mr. Richmond won the jackpot with a 
full house — queens over deuces. 

Insuring Success 

WLIB, New York independent, enjoyed 
such good business in 1954 that its man- 
agement decided to pay the premiums of 
all its employes — about 35 — on insurance 
held by them through the Radio & Tele- 
vision Industry Group Insurance Fund, 
General Manager Harry Novik reported 
last week. He also said Pulse ratings on 
programs in WLIB's Negro block had 
gone upward to a point where a raise in 
rates for these time periods is being con- 

WCBS-TV Yearend Statement 
Reflects Station's Growth 

WCBS-TV New York, CBS-TV o&o station, 
entered a claim last week as the New York tv 
station with the greatest number of hours on 
the air — about 130 per week. 

In a yearend statement, Sam Cook Digges, 
WCBS-TV general manager, also asserted that 
the station's total revenue in 1954 exceeded 
that of the previous year by 40%. Local and 
national spot revenues, he said, gained 41%. 

Daytime anouncement revenue, according to 
Mr. Digges, ran 49% ahead of a year ago. 
He estimated that total dollar value of time and 
facilities devoted to public service on the sta- 
tion in 1954 reached more than $2.9 million. 

WKOW-TV Plans Increase 

WKOW-TV Madison, Wis., plans to increase 
its power to 200 kw upon completion of work 
on its studio building and installation of a new 
RCA transmitter in mid-January, it has been 
announced by Monona Broadcasting Co. 

The ch. 27 uhf outlet now operates with 
authorized ERP of 162 kw visual, 87.1 kw aural 
and operating power of 17 kw visual, 8.5 kw 

WKOW-TV plans to carry some CBS-TV 
network programs in color when it boosts its 
signal and later, effective March 1, 1955, will 
have a new rate card to reflect the power in- 

WOR-TV 'Movie' Renewals 

EIGHT current advertisers of WOR-TV's Mil- 
lion Dollar Movie program, which shows the 
same feature film 16 times a week, have re- 
newed for another 13-week cycle, it has been 
announced by Gordon Gray, general manager 
of the station. Renewal contracts, he said, 
have been received from Liggett & Myers, 
Piel's Beer, Vick Chemical Co., Rival Dog 
Food, Sterling Drug, New York Telephone 
Co., Duffy-Mott Co. and Peller cream. 

WOL-AM-FM Moves 

WOL-AM-FM Washington has begun opera- 
tions from new quarters at 2000 P St., N. W., 
the Washington Broadcasting Co. has an- 
nounced. The new quarters are completely air- 
conditioned and contain new control room 
equipment in "more efficient, compact and 
modern studios." The new studios were de- 
signed by the executive and engineering staffs 
of the stations, according to the announce- 

WMBV-TV Plans New Studios 

PLANS for the construction of studios in 
Green Bay, Wis., for WMBV-TV Marinette, 
Wis., have been announced by JoSeph D. 
Mackin, manager of the ch. 1 1 outlet. Mr. 
Mackin stated that the new facilities will be 
equal in size and equipment to WMBV's plant 
at Radio-Tv Park, Marinette. 

Additional studios were necessary because of 
the "large and growing number of Green Bay 
and Fox River Valley advertisers," Mr. Mackin 
said. Construction, expected to get underway 
immediately, should be completed in March. 
The building will be located in the Green Bay 
business district. 

WCRB-AM Goes Nighttime 

EXPANSION into evening broadcasting has 
been announced by WCRB Waltham, Mass., 
which adds that the station will continue to 
devote itself to concert music during the eve- 
ning hours. Theodore Jones, president, said 
the station, using DA at night, will now reach 
into 150.000 more homes. WCRB-FM, on 
102.5 mc, has been operating both day and 
night since early fall, according to the station. 



1. Radio or Television Reporting: For 

the most distinguished example of spot 
news reporting of a single news event, 
scheduled or unscheduled, broadcast by 
radio or television during the year; 
exhibits consisting of recordings, tapes 
or film and a typewritten summary. 

2. Radio and Television Newswriting: 
For the distinguished example of news- 
writing or commentary for radio or tele- 
vision; nominations consisting of either 
a partial or complete script, broadcast 
or telecast during the year. 

3. Public Service in Radio Journalism: 
For an outstanding example of public 
service by an individual radio station 
or network through radio journalism, 
the test being the worth of the public 
service, the effectiveness of the presen- 
tation by the station or network, and the 
unselfish or public-spirited motives, 
bearing in mind that the broadcast must 
be journalistic in nature, not entertain- 
ment; commercially sponsored radio 
programs not being eligible; exhibits 
consisting of recordings (no tapes) and 
a typewritten summary mentioning run- 
ning time of exhibit. 

4. Public Service in Television Journal- 
ism: For an outstanding example of 
public service by an individual television 
station or network through television 
journalism, the test being the worth of 
the public service, the effectiveness of 
the presentation by the station or net- 
work, and the unselfish or public-spirited 
motives, bearing in mind that the broad- 
cast must be journalistic in nature and 
not entertainment; commercially spon- 
sored programs not being eligible; en- 
tries consisting of film and summary. 

Deadline Feb. 1. 1955 

Victor E. Blaedorn, Ex. Dir. 

Sigma Delta Chi 
35 E. "Wacker Dr., Chicago 1 

Broadcasting • Telecasting 

January 3, 1955 • Page 57 


KMA's Ed May Reunites Mother and Children 

"MOTHER reunited with four sons for 
Christmas," was the way the newspapers 
carried the story, but the reunion of Elsie 
Mae Rhoades Hill with the four sons she 
had not seen in five years actually was in- 
stigated by Edward May of KMA Shenan- 
doah, Iowa. 

The story began on Dec. 21 when Mrs. 
Tom Woods of Shenandoah telephoned a 
plea to Mr. May for help in reuniting her 
daughter and her daughter's sons for Christ- 
mas. The daughter had disappeared at a 
dance in 1949, leaving the four boys to be 
reared by their grandmother. When the 
grandmother appealed to Mr. May, she was 
bedfast with a broken ankle and was still 
recuperating from a cancer operation. 

Using the facilities of KMA and its com- 
panion KMTV (TV) Omaha, and with the 
aid of the Omaha Associated Press Bureau — 
which filed the story on a national wire — the 
story caught on country-wide. 

On the morning of Dec. 23, the missing 
mother walked into the offices of the New 

York Post. With Mr. May underwriting the 
expenses and with the help of CBS in se- 
curing hard-to-get pre-Christmas plane reser- 
vations out of New York, Elsie Mae and 
her husband, David Hill, were winging to 
Omaha that evening. They boarded KMA's 
private plane at Omaha for the 60-mile 
flight to Shenandoah, arriving the morning 
of Dec. 24. 

At the Shenandoah airfield, the couple 
was met by the grandmother, the four boys 
and Mr. May, who had thoughtfully armed 
himself with Christmas gifts for the mother 
to present to her sons. Throughout the flight 
homeward, the couple was interviewed by 
newsmen, radio and tv reporters. 

Plaudits have rolled in to KMA and to 
Mr. May. One which the station considers 
typical came from WSM Nashville. It read: 

"Thanks for restoring [the children's] faith 
in Christmas and congratulations on such 
a fine job. We are proud to be in the same 
business with such fine people." 

WFAA-TV Boosts Rates 

RATE CARD No. 10. increasing rates for the 
first time since Jan. 1, 1954, has been issued 
by WFAA-TV Dallas, Tex. The new card, ef- 
fective Jan. 1, represents an average increase 
of 10.74%, the station reports, although most 
daytime and late evening rates have not been 
raised. Class A base hourly rate is $900; Class 
B $500, and Class C $250. Card No. 10 also 
includes rates for participating announcements 
in the three time periods. WFAA-TV reports 
that in the past year the number of tv sets 
reached by its signal has been boosted 33.8%, 
to about 415,000 sets. This has been attributed 
to the ch. 8 station's power increase to 274 kw. 

Good Music Unit Moves 

GOOD MUSIC Broadcasters Inc., joint sales 
organization for Good Music radio stations, 
has moved into new headquarters at 6 E. 39th 
St., New York 16. The organization formerly 
was located at WQXR there. Raymond Green 
is president and founder of GMB. 

Mid-Continent Broadcasting 
Appoints New Officers Slate 

MID-CONTINENT Broadcasting Co.'s 
(KOWH Omaha. Neb.; WHB Kansas City, 
Mo.; WTIX New Orleans) board of directors 
has announced the appointment of new officers. 
Robert H. Storz, formerly president of the 



firm, has been named chairman of the board. 
Todd Storz, who has been vice president and 
general manager, was moved up to president. 
Virgil Sharpe, previously manager of KOWH, 

(pur OmSwei 

For All Broadcasting Equipment 





Quincy, Illinois 

New York City 

Washington, D.C. 

Houston, Texas 

Los Angeles, Calif. 

Atlanta, Georgia 

New York, 
International Div. 

Montreal, Quebec, 

123 Hampshire Street 
51 East 42nd Street 
13th & E Streets, N'.W. 
2700 Polk Avenue 
7501 Sunset Blvd. 
13th & Spring Streets 

Telephone 8202 
Murray Hill 7-7971 
Metropolitan 8-0522 
Atwood 8536 
Hollywood 2-6351 
(open October 1, 1953) 

13 East 40th Street Murray Hill 9-0200 

Canadian Marconi Co. Atlantic 9441 



January 3, 1955 

becomes vice president and general manager of 
the station. George W. Armstrong, formerly 
WHB manager, is now vice president and gen- 
eral manager of WHB. 

Mr. Robert Storz stated that, "the new align- 
ment of officers of the corporation was insti- 
tuted so that the company's continued and 
expanding growth would be insured." 

Eureka Stations Off Air 

For Hour After Earthquake 

EUREKA, Calif., radio-tv stations were off the | 
air about an hour Dec. 21 as an earthquake j 
rocked the locality, according to William B. 
Smullin, president of KIEM-AM-TV. Some 
damage was caused at the transmitting plant, | 
he said. 

The studios and offices in the modern station 
building, which also houses Pacific Telephone 
& Telegraph Co., were undamaged due to mod- 
ern construction, but other structures in the 
area were seriously damaged. KIEM-AM-TV 
were put off the air by power failure, Mr. 
Smullin said, with power returning just as 
emergency generators went into action. KHUM 
was off during the power shutdown. 

Rumbles of the quake were broadcast later 
in the day by KIEM from a tape that was 
being made on a home recorder by a Eureka 

KIEM's towers were not damaged. Two 
after-shocks did not cause serious damage. 

KCOR Construction Underway 

CONSTRUCTION of a modern two-story build- 
ing for KCOR-AM-TV San Antonio, Tex., is 
underway, according to Raoul A. Cortez, presi- 
dent. Estimated cost of the land, building, and 
RCA television equipment is approximately 
$400,000. Ch. 41 KCOR-TV, with target date 
in April, will have a 406-ft. tower. 

Shapiro Back to WFAA-TV 

MIKE SHAPIRO, tv representative in the Chi- 
cago office of Avery-Knodel Inc., has returned 
to Dallas as com- 
mercial manager of 
WFAA-TV, effective 
Jan. 1. He had been 
local sales manager 
of WFAA-TV in 
1951, later becoming 
assistant manager of 
bock, Tex. His radio 
experience includes 
posts at KTXL San 
Angelo and KECK 
Odessa, Tex. He as- 
sumes the WFAA- 
TV duties of Terry 
Lee, assistant manager, who has become vice 
president-general manager of KOVR (TV) 
Stockton, Calif. 

Broadcasting • Telecasting 


Too Much Business 

WORL Boston had an unusual problem 
last month when it had no time left to 
sell. The dilemma, according to the sta- 
tion: they didn't know whether to keep 
on selling time and try to squeeze it in, 
or to turn down business and possibly 
create ill-will with the agency who might 
sell the station to a client only to find 
there was no time available. The station 
decided that in the best interest of all 
concerned it was necessary to hang up 
the SRO sign, but to continue selling — 
selling the idea that too much business 
on the station would reduce the sales 
value of the advertiser's message and 
lose listeners, who were the prospective 
buyers. The crucial period is over and 
the station is selling time again. It re- 
ports that good programming proved to 
be worth more in the long run because 
it kept listeners listening, kept them buy- 
ing and kept advertisers happy. 

WFAA-TV, Advertiser Raise 
$700 for Hospital Benefit 

WFAA-TV Dallas and Ready-to-Bake Foods 
Inc. (Puffin Ready-to-Bake Biscuits) inaugu- 
rated a promotion on the station's Julie Benell 
Kitchen Show which netted $700 for tv sets 
which were sent to hospital wards. 

The company offered to donate 10 cents to 
a fund for the underprivileged for every wrap- 

per sent into the station by the audience. Seven 
thousand wrappers were delivered in two 

Stuard Kennard, vice president of Ready-to- 
Bake Foods Inc., said that the promotion proved 
so successful that the company is interested in 
making the offer again with needy children again 
benefiting from the company's donations. 

JULIE BENELL, m.c. of the WFAA-TV 
Dallas Julie Benell Kitchen Show, is 
handed a check by Charlie Parker, di- 
visional sales manager, Dallas Plant 
Areas, Ready-to-Bake Foods Inc., for col- 
lecting 7,000 wrappers from the com- 
pany's products. The money bought tv 
sets for local hospitals. 


KOB-TV Albuquerque is now received by 
Durango, Colo., effected by completion of 
Durango Television Network Inc., 169-mile 
community tv relay system, claimed by Durango 
Herald-News to be longest in country. 

WTTV (TV) Bloomington, Ind., will air two 
new college credit courses, one in personal 
finance, other in first aid for home accidents, 
presented by Indiana U. 

WCRB Waltham, Mass., following FCC grant, 
has expanded into evening operations, devoting 
nighttime to concert music broadcasting, mark- 
ing first time Greater Boston has had such 
schedule, according to station. WCRB-FM has 
been operating at night. 

KTBC-TV Austin, Tex., began complete day- 
and-night programming Dec. 20 to become first 
such station in Central Texas, according to 

KSD-TV St. Louis, which has been equipped 
to carry network color, reports it's now equipped 
for color origination with completion of instal- 
lation of $100,000 in equipment. Facilities in- 
clude RCA 3-Vidicon color film camera and 
RCA color film and slide projector. 

WISN Milwaukee changes phone number from 
Division 2-3000 to Broadway 1-4644, effective 
today (Mon.). 

Please don't slip on 
the word 'Vaseline' 

The word 'Vaseline' should not be used alone. 
It's not a complete name in itself, but is the 
registered trade mark owned by the Chesebrough 
Manufacturing Co., Cons'd. 

Please Do 

use the word 'Vaseline' with the name of the product 
it designates, such as 'Vaseline' Petroleum Jelly 
. . . 'Vaseline' Hair Tonic, etc. 

Thank you. 



Broadcasting • Telecasting 

January 3, 1955 • Page 59 



KTAC Tacoma, Wash., appoints Gill-Perna Inc., 
N. Y., as national representative. 

Benton Paschall, Hollywood station represent- 
ative, named exclusive Los Angeles sales man- 
ager, KMOD Modesto, Calif. 

WCLO Janesville, Wis., and WGEZ Beloit, 
Wis., appoint Everett-McKinney Inc., N. Y. 


N. Art Astor, sales representative, Napier Co. 
(fashion jewelry wholesalers and manufac- 
turers), N. Y., to Headley-Reed Co., L. A., 
•as account executive. 


Frank Soden, sales staff, WRNL-AM-FM Rich- 
mond, Va., appointed general sales manager. 

Dean Lake appointed sales manager, WCEF 
Parkersburg, W. Va. 

Jay Grill, formerly with sales staff, KGO-TV 
San Francisco, appointed sales manager, KFSD- 
TV San Diego. 

Jack Mahoney, sales staff, WIBG Philadelphia, 
appointed local sales manager; John Harper 
returns to station as account executive. 

Frank B. McLatchy, sales manager, KSL-AM- 
FM Salt Lake City, appointed manager of sales 
development of Radio Service Corp. of Utah 
(KSL-AM-FM-TV); Paul S. Dixon, national 
spot sales manager, KSL-AM-FM, appointed 

can forewarn you of 


BUT our specialized 
covers these daily hazards 
possible embarrassing loss while 
protection is readily available — but 
DO RISK 5 minutes and 3c 
to write for details and a 
rate built for you. 


FRANCIS J. CORR, developer of the new 
$9 million Frandor Shopping Center in 
Lansing, Mich., signs for an hour a day 
across the board for 52 weeks over WJIM 
there, starting Jan. 3, with Harold Gross, 
president and owner of the station. Fran- 
dor will build a special WJIM radio studio 
in the center for remote broadcasts, which 
will enable merchants to make program 
appearances for their products or services. 
Contract will involve about $30,000. 

executive assistant in charge of corporate af- 
fairs of corporation; Joseph A. Kjar and J. Allen 
Jensen, both with KSL-AM-FM, appointed sales 
manager and program director respectively. 

Richard E. Hellyer, formerly with Grant Adv., 
Chicago, appointed manager, sales promotion- 
publicity dept., WLS Chicago. 

Dan E. Ries, formerly assistant promotion direc- 
tor, WKRC-AM-TV Cincinnati, appointed pro- 
motion-publicity director. WTVN Columbus, 

Chuck Cromwell, announcer and personality, 
KGVO-TV Missoula, Mont., promoted to pro- 
duction manager; Jack Blankenhorn to station 
as regional sales representative; Ed Dezendorf, 
formerly with WILK Wilkes-Barre, Pa., to en- 
gineering staff. 

John Jennings, graduate, Northwest Radio & 
Television School, Portland, Ore., to WEEK- 
TV Peoria, 111., as film editor. 

Harrison Wooley, sales executive, KEAR San 
Mateo, Calif., to KCBS San Francisco as na- 
tional sales representative and merchandising 
director; Dick Godfrey, apprentice, KCBS, ap- 
pointed news writer. 

Norman Baum, formerly with WWDC Wash- 
ington and recently separated from U. S. Army, 
appointed assistant program director, WWDC, 
succeeding Dick Lawrence, who has been named 
to announcing staff, succeeding Jacque Wells, 
who has moved to WCBM Baltimore as morn- 
ing man. 

John Kurtz, formerly assistant program director, 
KSTM (TV) St. Louis, to WTVD (TV) Dur- 
ham, N. C, as producer-director; Roy Bellus, 
film director, WTVD. appointed producer- 

Wallace Hutchinson, promotion and group sales 
manager, John Poole Broadcasting Co. (KBIG 
Avalon, KB1F Fresno, Calif.), Hollywood, to 
KNX Hollywood, as sales representative to food 
brokers and manufacturer representatives, suc- 
ceeding Roland D. McClure, named account 

William J. Taylor, recently separated master 
sergeant, U. S. Marine Corps, and tv director, 
Camp Pendleton, Calif., and Jack Stubbs, ac- 
count executive and farm director, KVVG (TV) 
Tulare. Calif., to KBIF Fresno, Calif., as ac- 
count executives. 

Page 60 » January 3, 1955 

DONALD WEBB (seated), president of Pratt-Webb, Cleveland pie-makers, signs for 
Sunday morning Journey Info Melody on WGAR there with (standing, I to r) Lou 
Oswald, account executive, Oswald & Assoc.; Ernest Webb, P-W advertising man- 
ager; Bob Smiley, program host, and Mannie Eisner, WGAR sales representative. 

Broadcasting • Telecasti 


» - • r * - ♦ . : JM*?^£ * 



THREE-DAY civilian orientation cruise to Pensacola, Flo.., aboard the aircraft carrier 
U. S. S. Monterey is enjoyed by these broadcasting representatives who stand in 
front of the Monterey's war record (I to r): Bill Kusack, ABC Chicago chief engineer; 
Tom Talbot, manager, WJJL Niagara Falls, N. Y.; Sterling C. Quinlan, WBKB Chicago 
vice president, and George Forman Goodyear, president, WGR Corp. (WGR-AM-TV), 
Buffalo, N. Y. They were among 50 people from the New York and Chicago areas 
invited by Rear Admiral D. V. Gallery, USN, chief of Naval Air Reserve Training, to 
take the cruise and familiarize themselves with the function, conduct and problems 
of the Reserve Training Command. 

Norman Prescott, disc m.c, WORL Boston, to 
WNEW New York in same capacity. 

Penny Pruden returns to WCPO-TV Cincinnati 
as hostess. Surprise with Pruden. 

Mary Kitano, assistant to radio-tv editor, former 
L. A. Daily News, to publicity staff, KNXT 
(TV) Hollywood. 

John Bartlett, graduate. Northwest Radio & 
Television School. Portland, Ore., to WBAY- 
TV Green Bay, Wis., working on camera, floor 
and artwork. 

Chris Roberts to WAAM (TV) Baltimore as 

Gene Duncan, farm director and conductor. 
Late Show, WICS (TV) Springfield. 111., leaves 
station to join U. S. Air Force. 

Lloyd B. Schaffer, studio manager. WUSN-AM- 
TV Charleston. S. C. resigns to return to West 

Mike Mistovich, commercial manager, KORA 
Bryan. Tex., appointed to permanent board of 
directors, The National Milk Bowl, annual 
charity football game for youngsters. 

Clair Giles, business manager. WNAX Yankton, 
S. D., and assistant treasurer. Cowles Broad- 
casting Co. [KRNT-AM-FM Des Moines. 
KTVT (TV) Sioux City, WNAX], elected vice 
president. Yankton Greater Industries Inc. 

Otto Brandt, vice president and general man- 
ager. King Broadcasting Co. (KING-AM-FM- 
TV Seattle), named to board of directors for 
1955. Adv. & Sales Club of Seattle. 

H. Leslie Hoffman, president. KOVR (TV) 
Stockton, Calif., and Hoffman Electronics Corp., 
radio-tv receivers, L. A., named Calif. State 
chairman for second consecutive year. 1955 
American Cancer Society fund drive. 

Edward Paul, salesman. WERE Cleveland, 
named to board of directors, Associated Grocery 
Mfrs." Representatives. 

Capt. S. W. Townsend, U. S. Naval Reserve, 
and president, WKST Inc. (WKST-AM-TV), 
New Castle. Pa., has organized and is com- 
manding officer of new Naval Reserve unit for 
Fourth Naval District. Youngstown, Ohio. 

Francis Ccughlin, continuity director. WGN- 
AM-TV Chicago, to conduct workshop on tv 
scripts in U. of Chicago's communications 
course on "Introduction to Television." 

Verdict Aired First 

RADIO-TV news, allowed complete cov- 
erage of the Dr. Sam Sheppard murder 
trial in Cleveland, broadcast the verdict 
seconds after it was announced by the 
jury. WSRS reported it had a three- 
man team on the spot, headed by news- 
man George Patrick. Th; first man, 
who was near the jury box. signaled 
the decision to a messenger in the hall, 
who relayed it to the third man in the 
broadcast booth. Later, after the ex- 
citement and confusion had subsided. 
WSRS said it broadcast an exclusive in- 
terview with Stephen A. Sheppard, an 
elder brother, who asserted the case was 
going to be appealed. WGAR went on 
the air from the courthouse five minutes 
before the jury foreman announced the 
verdict to the courtroom and News Di- 
rector Charles Day stood by in the hall- 
way adlibbing until the decision was 
made known at 4:37 p.m.. when he 
broadcast it to waiting listeners. WXEL 
(TV) fed the verdict to its studios by 
use of a phone directly connected with 
the courthouse. Moviemen Dick Lowe 
and Cook Goodwin and News Editor 
Ken Armstrong and News Director Ben 
Wickham covered the trial for WXEL. 
All stations kept a 102-hour vigil while 
the jury was deliberating. The trial 
lasted about nine weeks. 

The best 
way to 

sell the 






in Topeka 

Ben Ludy. Gen. Mgr., WIBW, WIBW-TV, KCKN 

Rep. Capper Publications, Inc. 






January 3. 1955 

Page 61 

Integrated Safety Spots 

THE CISCO KID and Pancho, western series 
stars, with approval and cooperation of their 
area primary sponsor, Interstate Bakeries Corp., 
Los Angeles, have been combining public serv- 
ice spots with the regular commercials on Inter- 
state's Southern California stations. Wider use 
of the announcements is planned. The 20- 
second spots, written and filmed so that they 
may be integrated with the commercial or 
used as 20-second pullouts, touch on safety, 
cleanliness, proper personal care and care for 
other people's property, among others. 

Sick and Shut-in 

WFPA Fort Payne, Ala., has been successfully 
airing the Sick and Shut-in Hour for over a 
year, the station reports. The program has ex- 
panded from a half-hour daily, to an hour daily 
( and each listener is acknowledged once a week. 
The program plans to publish ,a weekly list of 
shut-in listeners, with their addresses, so they 
may exchange letters with one another. Besides 
the roll call of names the program features 
country gospel music played by a local minister. 

'Tv Spotlights TB' 

WEWS (TV) Cleveland, Ohio, in sponsoring a 
spot announcement contest, "Tv Spotlights TB," 
for junior and senior high school students, 
received more than 350 entries for the contest 
whose winners appeared on the air. Winners 
transcribed their spots for regular use by the 
station in cooperation with the Anti-Tubercu- 
losis League of Cuyahoga County. Students 
also prepared the visual side of the public 
service announcements. 

Fast Action 

WJAR-TV Providence, R. I., airing an urgent 
appeal from a local hospital for a special type 
of blood, received four replies while the pro- 
gram on which the request had been made was 
still on the air. 

Building Fund Promotion 

WDTV (TV) Pittsburgh, Pa., presented an 
hour-long semi-documentary variety show fea- 
turing both nationally and locally known tv 
stars in behalf of the YMCA-YWCA $5 mil- 




4 Reasons Why 

The foremost national and local ad- 
vertisers use WEVD year after 
year to reach the vast 

Jewish Market 
of Metropolitan New York 

1. Top adult programming 
2. Strong audience impact 
3. Inherent listener loyalty 
4. Potential buying power 

Send for a copy of 

Henry Greenfield, Managing Director 
WEVD 117-119 West 46th St., 
New York 19 

ACTOR KIRK DOUGLAS receives the first print of a motion picture appeal he made in 
behalf of the American Heart Assn. The presentation was a feature of a luncheon 
held to plan mobilization of radio-tv in support of the drive sponsored by the associa- 
tion and its affiliates. At the ceremonies are (I to r): Sylvester L. Weaver, NBC 
president and chairman of the AHA public relations committee; Myron P. Kirk, Kudner 
Agency vice president and chairman of the 1955 heart fund tv committee; Rome A. 
Betts, AHA executive director; Mr. Douglas, and John F. Meagher, NARTB vice 
president for radio and chairman of the heart fund radio committee. 

lion building fund. This Is Your 'Y' was 
designed to be both informative in respect to 
the YMCA-YWCA program and entertaining 
to the viewing audience. 

'Not a Drop to Drink' 

WFPG Atlantic City, N. J., was given a letter 
of commendation by the mayor and board of 
commissioners of Longport, N. J., for its work 
in warning Longport residents that their drink- 
ing water had been contaminated accidentally 
by seawater. The station also broadcast a list 
of places where anti-typhus inoculations were 
available and helped avert any possibility of 
an epidemic. 

Successful Telethon 

WFIL-TV Philadelphia reported a total of 
$361,795 raised during its fourth annual 18- 
hour telethon for the Cerebral Palsy fund. 
Portions of the show were broadcast by WFIL 
and televised by stations in Easton and Wilkes- 
Barre, Pa., and Atlantic City, N. J. Both locally 
and nationally known figures appeared on the 
special program. 

Big Brothers Benefit 

WCPO-TV Cincinnati raised approximately 
$35,000 for the Cincinnati Big Brother organi- 
zations during a 14-hour telethon. 

WBVP Aids Crusade 

CRUSADE for Freedom, which enlists 
funds for Radio Free Europe, has called 
attention to cooperation it received from 
Frank Smith, president of WBVP Beaver 
Falls, Pa., for a special "old-fashioned 
Thanksgiving day" held at Freedom, Pa., 
for two Hungarian youngsters, escapees 
from behind the Iron Curtain. The en- 
tire citizenry turned out for the affair 
which featured a parade, a dinner at the 
high school and an Americana pageant. 
WBVP gave live coverage to the event. 

Crosley Safety Films 

CROSLEY Broadcasting Corp. has lent 
a helping hand on behalf of safety, pro- 
ducing a 12-minute film on automobile 
driving for the High School Safety In- 
stitute. The film is titled "It's Up to 
You" and was first shown to about 1,000 
students at the Ninth Annual High 
School Safety Institute Day in Cincinnati. 
Personnel from Crosley's WLW-WLWT 
(TV) Cincinnati cooperated in the pro- 
duction. The film dramatized the proper 
and improper ways of driving an auto- 
mobile. The movie will be shown 
throughout the area to high school stu- 
dents and youth organizations by the 
city's police department. 

Dancing Remote 

WIST Charlotte, N. C, is airing a remote 
"dance party" type of program from a different 
city recreation center each schoolday afternoon 
in an effort to curb juvenile delinquency, the 
station reports. 

Successful Day 

KIDO Boise, Idaho, raised $10,000 in a 24- 
hour radiothon in behalf of the local United 
Cerebral Palsy organization. 

Canton's Comic Outlook 

WAND Canton, Ohio, lent its full support to 
a drive by a Mayor's Committee in Canton to 
improve the reading habits of its younger citi- 
zens. The committee procured enough good 
books to give one in exchange for every 10 
crime and horror comic books turned in. The 
station donated a set of encyclopedias to the 
child who brought in the largest number of 
objectionable comic books. 


Unrivalled capacity, fast complete service — 
Multiple destination mailings. 'Experienced en- 
gineers — Ampex installations assure quality. 


1558-70 Pierce Avenue Camden, N.J. 

Cam.: WO 3-3000 • Phila : WA 2-4649 

Page 62 • January 3, 1955 

Broadcasting • Telecasting 

Directors Guild Nominates 
Five for Tv Film Award 

NOMINATED for the second annual tv film 
directorial achievement award of the Screen 
Directors Guild are William Asher, who has 
submitted "Lucy's Mother-in-Law" from CBS- 
TV / Love Lucy; Robert Florey, "The Clara 
Schumann Story" from NBC-TV Loretta Young 
Show; Roy Kellino, "Interlude" from CBS-TV 
Four Star Playhouse; Ted Post, "High Water" 
from syndicated Waterfront, and Jack Webb, 
"The Big Producer" from NBC-TV Dragnet. 

Nominees, selected by SDG members who 
have directed or are directing video films, sub- 
mitted the half-hour tv film each considers his 
best work for 1954. SDG membership will 
vote on the award following a screening of the 
five films. The award will be presented at the 
Fourth Annual SDG Awards Dinner, Feb. 13, 
at the Biltmore Hotel, Los Angeles. 

Mr. Florey won the first tv film award last 
year for "The Last Voyage," shown on CBS-TV 
Four Star Playhouse. 

Broadcast Industry Cited 

RADIO-TV industry has been cited by Dr. 
James E. Perkins, managing director of Na- 
tional Tuberculosis Assn., for its "inestima- 
ble value to the 1954 Christmas Seal sale and 
a remarkable example of the industry's gen- 
erous contribution to public service." 

CARTB Seeks Award Entries 

ENTRIES for the John J. Gillin Jr. memorial 
award are now being requested from Canadian 
stations by the Canadian Assn. of Radio & 
Television Broadcasters, Ottawa, for presenta- 
tion on March 21, 1955, at the CARTB annual 
dinner at the Chateau Frontenac, Quebec City. 

The awards this year are to be made on the 
basis of any single or continuing contribution 
by any CARTB station to any form of com- 
munity service. Facts and figures on what sta- 
tions have done for their community will be 
the basis for the awards. Deadline is Feb. 1. 

PRESENTATION of a microphone from the 
North Carolina Assn. of Broadcasters by 
Jim MacNeil (I), retiring NCAB president, 
to North Carolina's Gov. Luther Hodges 
takes place on the occasion of a state- 
wide address by the governor. The mike 
is to remain in the executive offices and 
connected to a local loop through the 
rest of the governor's term. A "one mil- 
lion" inscribed on the microphone plate 
refers to the number of radio homes in 
North Carolina. 

Broadcasting • Telecasting 


WOW-TV Omaha presented Certificate of Ap- 
preciation from Douglas County (Neb.) Red 
Cross for raising 641 pints of blood for Red 
Cross blood bank last August. 

WTOP-TV Washington presented John Ben- 
jamin Nichols Award from Medical Society 
of District of Columbia for "contributions in 
the health field and distinguished service to the 
people of the District of Columbia." 

\VHAS-AM-TV Louisville has designated re- 
tiring Sen. John Sherman Cooper (R-Ky.) and 
Sen. -elect Alben W. Barkley (D.-Ky.) as Ken- 
tuckian Men of Year; Robert Whitney, Louis- 
ville orchestra conductor, designated by station 
as Louisville Man of Year. 

WAVE Louisville has designated Sen.-elect Al- 
ben W. Barklev (D.-Ky.) as Kentuckian of 

WAAM (TV) Baltimore presented award to 
Maj. Gen. George W. Smythe, Second Army 
Deputy Commander, for Second Army's con- 
tributions to recent cerebral palsy telethon over 
that station. 

Jess Mason, news commentator, KGW Port- 
land, Ore., and KGW recommended for award 
of citation from American Legion Dept. of 
Oregon for sound American principles and stand 
against communism. 

Raytheon Mfg. Co., Waltham, Mass., presented 
"Diplomo of Honour" citation at International 
Trade Exhibition, Milan, Italy, for modern 
industrial design for its Challenger table tv 

Ignacio Carral, manager, Robert Otto & Co., 
S. A., presented annual Mexican advertising 
awards for best tv commercial and best brief 
institutional ad by Asociacion Nacional de la 
Publicidad of Mexico. 

James P. (Uncle Jim) Harkins, former assistant 
talent coordinator, NBC, to receive Pro Ecclesia 
et Pontifice Medal from Pope Pius XII, in rec- 
ognition of service to Pope and Roman Catholic 

WRLX Boston presented with citation by Radio 
Nacional de Guatemala for "magnificent serv- 
ice rendered to listeners in Guatemala" during 
and after liberation of country from commu- 
nists last June. 

Alex Segal, director. U. S. Steel Hour (ABC- 
TV. alternate Tues., 9:30-10:30 p.m. EST), pre- 
sented Award of Excellence for photography 
from Modern Photography magazine. " 

James Rotto, vice president and publicity direc- 
tor. Hecht Co., Washington, presented plaque 
from Adv. Club of Washington in recognition 
of long service to advertising profession. 

Tom Harmon, sports director, Columbia Pa- 
cific Radio Network. Hollywood, and former 
All-American football player, presented first an- 
nual Western Air Lines Inc. (L. A.) sports 
trophy as "the man who has done most in 
1954 for West Coast athletics." 

MARJORIE HAHN (r), president of the U. 
of Iowa chapter of Gamma Alpha Chi, 
professional fraternity for women in radio, 
tv and advertising, accepts Eisenhower 
Prayer Award and Citation on behalf of 
the chapter for its radio-tv-newspaper 
campaign promoting the sale of U. S. 
Savings Bonds. Fred D. Karl, Iowa state 
chairman of Savings Bond promotion, 
makes the presentation. Witnessing is Bea 
Johnson, director of women's activities for 
KMBC-KFRM and KMBC-TV Kansas City. 

KEYS to a 1955 Plymouth are presented 
to Lew Reynolds (r), sales staff, WAGA 
Atlanta, by Claude Frazier, manager. Mr. 
Reynolds won the car in a station sales 
contest in which he showed the greatest 
increase in accounts and dollar volume. 

LOUIS HUMMEL (r) is congratulated by 
Harry Mason Smith, vice president in 
charge of sales for Crosley Broadcasting 
Corp., Cincinnati, Ohio, in front of the 
Packard sport convertible he won for 
placing first in Crosley's "Operation Sun- 
burst"— a promotion in which Crosley na- 
tional tv sales representatives competed. 

January 3, 1955 • Page 63 




Film and program company 

cites increase in both radio and 

tv sales and expects even 

greater increases in 1955. 

EXCELLENT YEAR in sales and production 
was noted last week by Alvin E. Unger, vice 
president in charge of sales, in a yearend re- 
view of Frederic W. Ziv Co. business. Mr. 
Unger reported more than a 31% increase in 
sales in 1954 above the previous year, and radio 
show production at an all-time high in Ziv's 15- 
year history. 

As a result, Mr. Unger said, more than 50 
radio series, totaling more than 6,000 individual 
programs, will be available to local radio sta- 
tions this year. 

Mr. Unger said Ziv would continue its policy 
of signing top name stars for quality vehicles. 
Among those stars now transcribing shows for 
Ziv, he listed David Brian (Mr. District At- 
torney), Red Skelton (Red Skelton Show), 
Peggy Lee, Dick Powell, Ginger Rogers, Tony 
Martin (The Hour of Stars), Tyrone Power 
(Freedom, USA), Humphrey Bogart, Lauren 
Bacall (Bold Venture) and Irene Dunne, Fred 
MacMurray (Bright Star). 

Ziv expects the more than 31% increase in 
sales to go higher in 1955 because of advertiser 
interest. The company plans to follow its prac- 
tice of syndicating well known program prop- 
erties such as Mr. District Attorney, for which 
he said sales have jumped to more than 300 
in the six months it has been on the market. 

Local advertisers expected to use trans- 
cribed radio shows in greater number this year, 
according to Mr. Unger, include banks, baker- 
ies, electric appliance distributors and dealers, 
supermarkets, automobile dealers, department 
stores and dairies. Regional advertisers also 
buying shows more heavily will be brewing 
companies, wine makers and food processors, 
he said. 

BOT Says Closed Circuit 
Came of Age During '54 

YEAREND report to stockholders in Box 
Office Television, New York, was released 
by William P. Rosensohn, president of the 
company, stating that "closed-circuit television 
has come of age in the past 12 months as a 
potent selling tool for American industry." 

"Him KRIZ Phoenix personality- 
adop'ed by tribe." 

Page 64 • January 3, 1955 

In the report, Mr. Rosensohn informed stock- 
holders that in 1954 BOT had participated in 
an average of one closed-circuit coast-to-coast 
meeting per month for a top rated industrial 
concern with a total gross volume of close to 
$1 million. The meetings included two shows 
each for Ford, Chrysler and Pan American 
World Airways. The company's facilities also 
were used by American Management Assn., 
Dow Chemical Co., Wyeth Labs and Kaiser- 

Mr. Rosensohn estimated that the dozen 
shows were witnessed by more than 300,000 
people. In one instance, he said, 35,000 people 
saw a two-hour Ford telecast. In 1955 Mr. 
Rosensohn expects the firm to increase its busi- 
ness to a total of 50 meetings with an increased 
income of $2,500,000. 

UBS Names New Officers 

APPOINTMENT of new officers for 1955-56 
has been announced by Universal Broadcasting 
System. Detroit. Harry Krivitsky, assistant 
general sales manager in charge of television 
rental, has been appointed district manager of 
the UBS Boston office. Richard H. Curley Ir. 
of CBS has been elected to the UBS board of 
directors and Dr. Ames Robey, former UBS 
president and a member of the board, has re- 
quested a one-year leave of absence, according 
to the announcement. Re-elected to the board 
of directors were Richard L. Colten. UBS presi- 
dent, and lohn L. Mayer, treasurer. Robert P. 
Bigelow was elected secretary of the corpora- 

World Broadcasting System 
Offers Seven New Programs 

MORE THAN 1,000 World Broadcasting Sys- 
tem subscribers were to have a new series of 
seven, across-the-board programs available on 
Ian. 1. The programs, all musical, offer sta- 
tions nearly 12 hours of programming weekly, 
with a total of 111 one-minute spot-selling 
opportunities per week, adding to sponsor iden- 
tification at the beginning and end of each 
show, Pierre Weis, WBS general manager, said. 

Comprising the new program group are: 
Music Coast to Coast; Passport to Daydreams; 
Guess Who? Guess What?; Westward to Music; 
The Song and the Star; The Three Suns, and 
the Blackwood Brothers Quartet. 

Mr. Weis said sales tools to be provided 
stations will include "new local personality 
shows and local interest features." 


Kenneth W. Heberton, assistant vice president, 
Western Union Tele- 
graph Co., Washing- 
ton, appointed vice 
president for govern- 
ment relations, con- 
tinuing as Washing- 
ton office manager. 

Ralph W. Rogers, 

former staff an- 
nouncer, KEX Port- 
land, Ore., to North- 
western Recording 
Inc.. same city, as 
public relations and 
sales representative. 

Les Lear, president, Les Lear Productions, Chi- 
cago, appointed chairman, special events div., 
1955 Chicago Heart Assn. fund drive. 



The network's yearend report 
cites $125 million gross time 
billings for television and indi- 
cates the milestones which the 
medium has passed. 
RECORD HIGH total of tv gross time billings 
for 1954 — some $125 million worth — was 
claimed last week by NBC in a yearend report. 

The network said that its "new look in sales 
patterns based on the magazine concept" at- 
tracted a total of 210 tv advertisers, an in- 
crease of 45 over the previous year and a 
tripling of its tv advertiser roster over 1950. 

NBC said 1954, the first year of administra- 
tion of the network's management team of Pres- 
ident Sylvester L. Weaver Jr. and Executive 
Vice President Robert W. Sarnoff, was marked 
by the creation of new programming and sales 
patterns "which sped the development of net- 
work color television on a commercial basis." 

Particular attention was paid in the report to 
Mr. Weaver's announcement early in the year 
of the scheduling of 33 hour-and-a-half color 
spectaculars which NBC reminded "was fol- 
lowed by an immediate sellout to six national 
advertisers whose investment in these programs 
totaled $14 million." 

The number of NBC-TV stations equipped to 
carry color tv transmissions jumped from 21 
last January to 93 last month, making color 
available in an area comprising 87% of the U. S. 
tv audience, it was said in the report. 

NBC claimed the "first west to east transcon- 
tinental transmission of color," the Tournament 
of Roses Parade on Jan. 1, 1954. 

Also marked was NBC's "basic revamping 
of the program lineup," which by the fall sea- 
son totaled 39 new tv programs. Its intro- 
duction in March of the Home show, 1 1 a.m. 
to noon EST, and in November of its Satur- 
day morning two-hour block of children's 
shows, NBC said, highlighted changes in day- 
time television. Arrival in September of its tv 
show. Tonight, also marked the year. 

In film activities, the network said the NBC 
Film Div. provided tv stations with 736 weekly 
half-hours of local programming compared to 
235 in 1953. Also reported: more than 1,120 
Film Div. program sales in markets ranging in 
size from 4,000 tv homes to New York City's 
4.25 million tv homes. 

Boost in tv station lineup was cited. The net- 
work said the average sponsored NBC-TV 
evening show was carried by 94 stations in 
November 1954 compared to 67 stations in the 
same month of 1953. 

Actual growth of the radio and tv networks 
was pointed out with NBC reporting a total of 
210 and 196 affiliates for the respective net- 

New highs in the gross income of its owned 

Color Remains at NBC 

NBC President Sylvester L. Weaver Jr. 
said in a statement Wednesday that 
"there are no changes" in NBC's "pre- 
viously announced plans for color tele- 
vision programming. . . . Public interest 
has been highly encouraging and we look 
forward to continued advances and ex- 
pansion in color programming in 1955." 
His statement followed disclosure that 
CBS-TV is considering whether to con- 
tinue its colorcasting schedule when its 
first year's cycle is completed in April 
[Closed Circuit, Dec. 27, 1954]. 



$100,000 for Free 

THE FOUR television networks were set 
to boost The Advertising Council's "Fu- 
ture of America" campaign yesterday 
(Sunday) with four free half-hour tele- 
casts, whose commercial value was estim- 
ated at more than $100,000. The program, 
titled The Future of America, was sched- 
uled to be presented yesterday over NBC- 
TV at 1 p.m. EST; over CBS-TV at 2 
p.m.: over ABC-TV at 8:30 p.m., and 
over DuMont at 9 p.m. The filmed show 
was arranged as special New Year pro- 

and operated stations division were reported. 

Opening in September of its Brooklyn color 
studio ( which NBC refers to as the "largest tele- 
vision studio in the world" ) and construction 
of a new color studio in Burbank. Calif., were 
pointed up. 

NBC said its Merchandising Dept. in 1954, 
the third year of its operation, conducted cam- 
paigns for more than 115 advertisers. Sub- 
stantial amount of the work by this department 
was for NBC-TV's "magazine" trio. Today, 
Home, and Tonight. 

NBC's report, which also detailed organiza- 
tional changes made during the year, noted that 
by the year's end, 4.700 regular employes were 
on the network staff compared with 4.458 a 
year ago. In the year, the company had 111 
separate labor agreements with 15 different 

NBC Names Hazelhoff 
To Head Telesales Dept. 

APPOINTMENT of Erik Hazelhoff as manager 
of NBC's newly-created Telesales department 
was announced last week by Matthew J. (Joe) 
Culligan. NBC's national sales manager. 

The new department evolved from an ex- 
perimental unit of NBC-TVs Today, Home 
and Tonight shows, and now becomes a full- 
scale presentation unit of the NBC sales de- 
partment, according to Mr. Culligan. It will 
be available to the entire network sales opera- 
tion for all shows. 

In his new post. Mr. Hazelhoff will supervise 
the production of kinescope film and "live" 
closed-circuit presentations for new business on 
the network. The operation is an attempt by 
NBC to project the format of the programs and 
the personality of the stars to advertisers inter- 
ested in television. 

Mr. Hazelhoff. a former editorial writer for 
the Today show, expressed the view that the 
"greatest demand for the telesales operation will 
come from the daytime television areas, since 
most prospects do not have the opportunity to 
see the daytime shows because of lack of view- 
ing facilities at their places of business." 

$2 Million in Co-op Sales 
Shared by NBC Affiliates 

AN ESTIMATED S2 million in time revenue 
through sale of co-op programs during 1954 w-as 
shared by 85% of NBC Radio's affiliates, Lud- 
wig W. Simmell, NBC manager of Co-op sales, 
said last week. 

Mr. Simmell reported the figures represent 
the sale in 170 individual markets of 11 cooper- 
ative radio programs to 550 local advertisers. 

Program list showed World News Roundup 
at the top, sold at various times by a total of 
90 stations; Election Returns ran second with 
local sales by 61 affiliates, while the H. V. Kal- 
tenborn news show was third with 55 stations. 

At the same time. Three Star Extra (6:45-7 
p.m. EST), now sponsored by Sun Oil Co.. 
on 36 stations in a 14-state area, will be made 
available to the rest of the NBC Radio network, 
starting next Monday ( Jan. 10). 

According to Mr. Simmell. the standing of 
other programs sold cooperatively were Sports 
, Daily in 48 markets; Alex Drier in 40: 
Pauline Frederick Reporting in 32; Morgan 
Beatty-News of the World in 26: Egbert and 
Ummly in 22; series of four Election Preview 
programs in 20; Grand Ole Opry in 19, and 
Pee Wee King in 9. 


IN an effort to bolster its evening lineup and 
at the same time offer programming likely to 
engender sales interest, Mutual last week an- 
nounced plans for broadcasting major sports 
events on a year-round basis, starting Jan. 11. 

Titled Parade of Sports, this programming 
will be presented on a three-to-six day per 
week basis, depending on the number and cali- 
bre of sports events available. It will be slotted 
for airtime at about 9:15 p.m. EST. and will 
run for about two hours, except for Saturday 
night when the broadcasts will start approxi- 
mately at 7:30 p.m. One important considera- 
tion that influenced Mutual to inaugurate this 
special programming, it was believed, is that 
the network presently carries no commercially- 
sponsored shows after 9:05 p.m. EST. 

The Parade of Sports will be made avail- 
able for local cooperative sponsorship. An 
MBS spokesman pointed out that the Mutual- 
Ward survey [B«T. Oct. 4] highlighted the 
popularity of sports shows, and the network 
is of the opinion that the Parade of Sports 
will attract listener as well as advertiser support. 

Among the events to be broadcast will be 
college basketball games, professional basket- 
ball, hockey and late-winter track games. It 
was pointed out that events will not be broad- 
cast in a city where prior arrangements exist 
for presenting the game on a local station, but 
this will not interfere with network broadcast- 
ing to other localities. 

Stanton, Godfrey, Puck Deny 
It Happened Over Marlowe 

THE PRESIDENT of CBS Inc. and two of the 
principals issued statements late Wednesday 
denying published reports that Arthur Godfrey- 
had fired Larry Puck, the producer of his 
Wednesday night program, because Mr. Puck 
had become engaged to Marion Marlowe, singer 
on the Godfrey shows. 

Dr. Frank Stanton, president of CBS, said 
Mr. Puck would continue as general manager of 
the staff concerned with the Godfrey evening 
programs; would continue as co-producer (with 
Jack Carney) of the Godfrey Talent Scouts pro- 
gram: and would continue his administrative 
functions on Godfrey and His Friends, the 
Wednesday evening show. But at Mr. Puck's 
own request, Dr. Stanton continued, he will no 
longer serve as producer of the Wednesday 
night show, a responsibility now being taken 
over by Mr. Godfrey. 

Further. Dr. Stanton said, neither Mr, God- 
frey nor any CBS executive concerned with Mr. 
Godfrey's programs was aware of Mr. Puck's 
engagement to Miss Marlowe. 

Mr. Puck said: "It has been common knowl- 
edge that in recent months I had on a num- 
ber of occasions expressed the hope that I 
might be relieved of my producing assignment 
for the Wednesday night television show be- 
cause, combined with my work on other God- 
frey operations, it was getting to be too much 
for one man to do." 

Said Mr, Godfrey: "I did not fire Larry 
Puck. He is a very valuable member of our set- 
up and I regret his inability to continue all the 
responsibilities he has exercised for the past 
six years. I'm sorry I did not know about his 
engagement to Marion Marlowe. To both of 
them, my blessings and best wishes." 

'Strike It Rich 7 Ruling 
Claimed Victory by All 

BOTH sides claimed victory after a unique 
decision was handed down by New York's City 
Felony Court last week on the year-old feud 
between New York Welfare Commissioner L. 
McCarthy and the Strike It Rich radio-tv pro- 

A 16-page decision was rendered by Magis- 
trate Samuel H. Ohringer ruling that the show 
violated the City Administrative Code because 
it failed to have a license to solicit funds from 
the studio audience. But he also held that the 
city had no jurisdiction over the show's for- 
mat or its relationship with its audience. 

Attorneys for Walt Framer. Walt Framer 
Productions, the show's producer, said they plan 
to file an appeal as soon as a court judgment 
is issued. Commissioner McCarthy said he 
would "take appropriate action" after he watch- 
ed the program, thus indicating that the city 
would insist the show obtain a license. 

Judge Ohringer said the city cannot control 
the relationship between the show's sponsors 
and the home viewers, holding that this was a 
subject which comes under federal jurisdiction. 

The victory claims were expressed in this 

Mr. Framer said he was gratified that the 
court found that the city could not interfere 
with the program's format but that he was 
"disappointed" that the show required a license 
and an appeal would be made "to the highest 
court if necessary." 

Mr. McCarthy said he hoped the ruling find- 
ing "Mr. Framer and Mr. Hull [Warren Hull, 
m.c] are guilty as charged of public solicitation 
without securing the required license" will mean 
the "end of this kind of abuse of public con- 

Strike It Rich is sponsored by Colgate-Palm- 
olive Co. Mon.-Fri. on CBS-TV at 11:30 a.m.- 
noon. The morning tv programs are rebroad- 
cast the following day for the full five days on 
NBC Radio in the same time slot. C-P. which 
also sponsors the program Wednesday at 9- 
9:30 p.m. EST. on CBS-TV, will replace the 
show in that period effective Jan. 16 with a 
filmed program. The Millionaire. 

WROW-TV Signed by CBS-TV 

SIGNING of WROW-TV Albany. N. Y. (ch. 
41). as a limited alternate affiliate of CBS-TV, 
effective Feb. 1. was announced last week. The 
station, in which CBS commentator Lowell 
Thomas is a stockholder and board member, is 
headed by Rep. Dean P. Taylor (R-N. Y.) as 
board chairman. Frank M. Smith as president. 
Tom S. Murphy as general manager. A second 
congressman. Rep. Leo O'Brien (D-N.Y.), also 
is on the board. 

Broadcasting • Telecasting 

January 3.. 1955 • Page 65 



MEMBERS of NBC's Owned Stations Div. in New York, who have been staff members 
for 10 and 20 years, were honored at a luncheon last month by Charles R. Denny 
(c), NBC vice president. L. to r: Paul Turner (10); William Haerer (20); Sherman 
Hildreth (10); Mary McNulty (10); Kenneth J. Arber (20); Mr. Denny; Hamilton Shea, 
vice president in charge of WRCA-AM-TV New York; Arax Kazanjian (10); Thomas C. 
McCray, general manager of KRCA (TV) Los Angeles, and Thomas B. McFadden, 
NBC Spot Sales vice president (20). William Malcolm, with 10 years service, was 
not present at the luncheon. 

New Racing Network Formed 
With Headquarters at WMID 

NEW RACING NETWORK, to be called the 
Feature Race Broadcasting Network, has been 
formed, with WMID Atlantic City, to serve 
initially as the key station. 

The network will carry the feature race from 
Tropical Park (Mon.-Sat.), which will be fol- 
lowed by a rebroadcast of the actual running 
of all races from the park. Pickups will be made 
from other Florida tracks later in the season 
and from northern tracks in the spring and 
summer, WMID has announced. 

The feature race and the rebroadcast of the 
call of all the races will be available to network 
affiliates for local sponsorship. David H. Freed- 
man, WMID station manager, is general man- 
ager of the new racing network. Executive 
offices will be at WMID. Lineup of member 
stations was not announced. 

Four TVs Linked to AT&T 

FOUR additional television stations were linked 
to AT&T's nationwide intercity tv relay facili- 
ties over the Christmas weekend: WFIE (TV) 
Evansville, Ind.; WEHT (TV) Henderson, Ky.; 
WBTW (TV) Florence, S. C, and WSFA-TV 
Montgomery, Ala. AT&T said last week that 
with these additions live network tv service is 
now available to 356 stations in 232 U. S. cities. 


Adem J« Young Jr., Inc., Nat'! Reps. 


Ralph Glazer, account executive, Columbia 
Pacific Radio Network, Hollywood, named 
CPRN eastern sales representative, headquarter- 
ing in N. Y., succeeding Tom Swafford, who 
moves to CBS Radio Spot Sales, N. Y.; Roland 
H. McClure, sales representative, KNX Holly- 
wood, succeeds Mr. Glazer. 

Hazel Markel, formerly women's commentator, 
MBS and WWDC Washington, appointed as- 
sociate producer in charge of radio-tv activities, 
Washington office. The American Forum and 
Youth Wants to Know. 

Cliff Brown, formerly with radio-tv promotion 
staff, Universal-International Pictures, Studio 
City, Calif., to NBC-TV Hollywood as associate 

Robert S. Finkel, director-producer, ABC-TV 
Hollywood, to NBC-TV there in similar ca- 
pacity for Great Gildersleeve pilot program, to 
be released Jan. 6. 

Jeanne Morehead, formerly with Young & 
Rubicam, N. Y., to publicity-promotion dept., 
ABC Central Div., Chicago. 

William S. Hedges, vice president, NBC, ap- 
pointed to head radio-tv executives committee 
organized to help N. Y. Public Library in cur- 
rent funds appeal. 

James C. Harsch, Washington news analyst, 
NBC, will address 10th annual session of 
Georgia Radio & Tv Institute at Henry W. 
Grady School of Journalism, U. of Georgia, 

San Zelinan, news director, Columbia Tv Pacific 
Network, Hollywood, elected president, Radio 
& Tv News Club of Southern Calif., with John 
Holbrook, newscaster, Mutual-Don Lee Broad- 
casting System, Hollywood, as vice president; 
Wilfred Brown, news editor, Mutual-Don Lee, 
secretary-treasurer, and Chet Huntley, ABC 
Radio news analyst, Bob Greene, Mutual-Don 
Lee news editor, Max Roby, former RTvNCSC 
president and CBS Radio newscaster, and 
Eddie Lyon, former news editor, KLAC-TV 
Hollywood [now KCOP (TV)], as board mem- 


Sales volume in electronics 
products will reach record 
levels, says RCA president. 

OUTSTANDING sales volume in 1955 for 
RCA's radio, tv and electronics products was 
predicted Wednesday by Frank M. Folsom, 
president of RCA. 

Mr. Folsom, in a yearend statement, was 
optimistic on expected radio set sales, forecast- 
ing "a substantial upward trend." 

Sales of products and services by RCA for 
1954, he reported, attained an all-time high 
volume of about $930 million. "The electronics 
industry as a whole continued its phenomenal 
growth, with sales of more than $10 billion, 
which is about 600% greater than those eight 
years ago." 

Mr. Folsom noted that RCA Victor's unit 
production and sales of tv sets surpassed 1950, 
which had been the top year, and predicted 
that the openmg of new tv service areas and 
the trend to multiple tv sets in homes "will give 
added impetus to sales in the years ahead." 
He continued: 

"In fact, estimated sales of black-and-white 
and color receivers during the next five years is 
expected to exceed 33 million units, thus ex- 
ceeding by more than a million units sales 
during the past five years." 

Industry and government purchases of new 
electronic products were cited by Mr. Folsom 
who said that by the end of 1954, the volume 
had reached a total of more than half of that in 
communications and home entertainment. 

In 1955, he said, "development of color 
into its commercial phase will move ahead." 
He paid particular attention to RCA Victor's 
21 -inch color sets, which he said will con- 
tribute substantially to "the transition over the 
next few years to a nationwide color television 
service, with a steadily increasing demand for 
color sets." 

DuMont Says B&W Tv 
Will Stay Tops in '55 

PREDICTION that 1955 will be "primarily a 
black-and-white year" for the television receiver 
market was expressed last week by Dr. Allen 
B. DuMont, president of Allen B. DuMont 
Labs. He said 1955 "looks about 99% black- 

Dr. DuMont said that production of color 
receivers will not exceed 50,000 units in 1955, 
but expressed the view that the electronics in- 
dustry as a whole is in for a year of "good 
consumer demand and heavy business activity." 
He added that he expected DuMont's manu- 
facturing operation to exceed any previous 
year's activity. 

He reported that DuMont's television re- 
ceiver division and the cathode-ray tube divi- 
sion both enjoyed unit sales increases, but noted 
that profits for the tube division were smaller 
than in 1953 because of "the extremely com- 

1 $t choice! 

W E N j\ 

Gto-rersville, N. Y 


Page 66 • January 3, 1955 

Broadcasting • Telecasting 

petitive conditions in the tv picture tube indus- 
try." He said the company had made many 
plant improvements at the tube division during 
1954 in order to reduce manufacturing costs 
and to provide facilities for the manufacture 
of color tv picture tubes. 

Dr. DuMont characterized 1954 as a year 
that continued the expansion of the television 
and electronics industry in most of its phases. 
He pointed out that more than seven million 
receivers were produced during 1954 and about 
75 new stations w r ent on the air, but added: 

"An unfortunate occurrence was the large 
number of uhf television stations that ceased 
operations or decided not to attempt to go on 
the air during the year — a direct result of the 
FCC allocation plan, which intermixed vhf and 
uhf stations in the same market areas." 

E. P. Rice, manager of the cathode-ray tube 
division, reported that picture tube sales at 
DuMont exceeded the previous record year of 
1953 by 12%. He said that based on industry 
estimates that between 6-6V2 million receivers 
will be produced in 1955, the tube industry 
should enjoy "another good year" in 1955. 

GE Tube Div. Chief Foresees 
11.5 Million Tubes in '55 

AMERICANS will require more than 5.5 mil- 
lion new picture tubes for their tv sets in 1955 
and the industry will produce about six million 
more for new sets, it was predicted last week 
by J. Milton Lang, general manager of General 
Electric Co.'s tube department. He said this 
anticipated figure of 11.5 million tubes w : ould 
top the previous record year of 1953 by about 
a half-million tubes. 

Mr. Lang also voiced the belief that the in- 
dustry-wide electronic tube business will have 
a total volume of about S620 million in 1955. 
He said that continued developments in receiv- 
ing tubes and in industrial and transmitting 
tubes will result in "improved performance of 
these types in home entertainment, industrial 
and military use." 

Electronics Mfrs. Display 
Wares at Chicago Market 

THE NATION'S major electronics manufactur- 
ers will exhibit their 1955 line of radio, tele- 
vision and related lines of consumer products 
at the International Home Furnishings Market 
in Chicago for 12 days starting today (Mon- 

Among the set-makers who will hold forth 
at Chicago's Merchandise Mart, according to 
advance notices, are CBS-Columbia, Westing- 
house Electric Corp., Raytheon Mfg. Co., Ad- 
miral Corp., Motorola Inc. and others. 

CBS-Columbia has announced it will display 
its "present line of black-and-white and color 
television receivers and radios." 

Raytheon's tv-radio operations division held 
out promise of a display that would "usher in 
a new era of electronics" hinging on "a revolu- 
tionary new kind of tubeless radio which lasts 
indefinitely, out-performs all conventional ra- 
dios and operates at almost no cost." 

Westinghouse will show its new year-round 
consumer products and will be represented by 
executives from its electric appliance division. 

RCA and CBS-Columbia, leading manu- 
facturers of color tubes, are expected to display 
their latest lines for public comsumption. 

The International Home Furnishings Market 
is held semi-annually in Chicago (in January 
and in June) and features exhibits of radio-tv 
and other manufacturers. 

Trav-Ler Seeks Canada Plant 
To Make Large Screen Tv Sets 

TRAV-LER Radio Corp., Chicago, is currently 
negotiating for a plant in central Canada look- 
ing ^toward the manufacture of large-screen 
monochrome television sets for about S200, it 
was reported last week. 

Joseph Friedman, firm's president, outlined 
to dealers and distributors at the Chicago's 
Ambassador East Hotel Tuesday his company's 
plans for expanding into the Canadian market, 
where he feels there is a great potential. He 
claimed that the Canadian market has scarcely 
been touched by American set-makers. He did 
not amplify what size picture screens would 
be put out but it was assumed they would 
measure 21 inches or more. 

Raytheon Appoints Two 

CURTIS L. PETERSON has been named ad- 
vertising manager and Cliff Knoble merchandis- 
ing manager of television-radio operations, 
Raytheon Mfg. Co. announced last Tuesday. 

Mr. Knoble, advertising manager for the 
past year, was previously advertising manager 
for Chrysler Corp. for nine years. Mr. Peterson 
formerly was account executive and Chicago 
manager for Cowan & Dengler Inc., New York, 
which handles the Raytheon account in the 
East. Before that, he was advertising director 
of Ekco Products for 15 years. Additionally, he 
served in a merchandising capacity for Philco 

Wrist Radio Reaches 45 Miles 

NEW wrist radio receiver that can pick up 
messages originating 45 miles away is described 
by the Dept. of Commerce in a bulletin pub- 
lished by its Office of Technical Services. Using 
a printed circuit and three transistors, it plugs 
into the ear like a hearing aid. A one-foot 
antenna, built into the watch strap, is not needed 
for local reception. A battery, half-inch wide 
and five-eighths of an inch long, provides power. 

Dage Exhibits in Mexico City 

A NEW low price television transmitter that 
can develop 50 w power with a range up 
to 25 miles was exhibited by Dage Electronics 
last month in Mexico City at the Central 
American and Caribbean Convention, spon- 
sored by the Inter-American Broadcasters 
Assn. Called model BT-50A, it is said to have 

a signal strength of 1,000 microvolts at a dis- 
tance of six miles. The low price of the BT-50A, 
when put together with the miniature Dage 
cameras, will put tv within reach of every town 
of large or small area, F. Dan Meadows, Dage 
general sales manager, declared. Dage is a 
division of Thompson Products Inc. 

Stromberg-Carlson Names 
Hunt, Schifino V.P/s 

CLIFFORD J. HUNT, general manager of 
Stromberg-Carlson Co.'s radio-television divi- 
sion, and Anthony G. Schifino, general manager 
of the sound division, have been elected vice 
presidents by the firm's board of directors, ac- 
cording to R. C. Tait, president of the company. 

In other changes, John H. Voss, general man- 
ager of the telephone division, becomes a vice 
president, and Philip J. Lucier, manager, tele- 
phone finance department, and Arthur J. 
Frink, general credit manager, add the title of 
assistant treasurer. 

S-W Drops Home Sets 

HEAVY workload for government electronics 
projects has prompted Stewart-Warner Corp. 
to abandon manufacture and sale of home-type 
radio-tv receivers and phonographs in the U. S. 
within the next three weeks, the company has 

Hoffman Radio Corp. will assume warranty 
and servicing on present sets for S-W products, 
according to a letter sent to dealers and dis- 
tributors. The firm will continue, however, in 
the receiver-phonograph field in Canada for 


Dr. Donald B. Sinclair, chief engineer, General 
Radio Co. (radio and electrical laboratory ap- 
paratus), Cambridge, Mass., elected vice presi- 
dent for engineering. 

Marty Bettan. formerly sales manager, Radio 
Merchandise Sales, N. Y., appointed national 
sales representative, Rogers Electronic Corp., 
same city. ;; 

Peter J. Reuter appointed manager of contract 
relations, government operations, CBS-Colum- 
bia and CBS-Labs, headquartering in Long 
Island City, N. Y. 

George A. Hinckley, formerly with WHDH 
Boston, appointed field application engineer in 
New England area, Raytheon Mfg. Co., 
Waltham, Mass. 



In The Greater Cincinnati Area 

Of the 302,630 Radio Homes 
regularly surveyed by Pulse, 
1 out of every AV2 
was tuned to WCKY in Sept.-Oct. 
Every day, Monday thru Friday, 9 a.m. to 7 p.m. 

Buy Independent — Beat Network 
ratings: Get lower cost per thousand 
and large outside BONUS audience. 


Broadcasting • Telecasting 

January 3, 1955 • Page 67 




Industry figures from across 
the nation attend funeral serv- 
ices for prominent radio and 
television lawyer. 

FINAL TRIBUTE to Horace L. Lohnes, 57, 
senior active partner of Dow, Lohnes & Albert- 
son, Washington law firm, was paid Tuesday as 
industry figures from all parts of the nation 
took part in funeral services. 

An attorney of wide renown, Mr. Lohnes 
knew thousands of persons in the broadcasting 
and legal fields. His 
career was cut short 
Dec. 23 as a heart 
attack led to his 
death within a few 
hours [At Deadline, 
Dec. 27, 1954]. 

Services, including 
American Legion 
rites, were held Mon- 
day evening at 'the 
Gawler funeral home 
in Washington, fol- 
lowed by private 
ceremonies Tuesday 
afternoon at Twin 
Oaks, Vienna, Va., his home. Burial was in 
National Memorial Park, Falls Church, Va., 
with Masonic rites at the grave. 

Donations, in lieu of flowers, were made by 
friends to the George Washington Law Center 
Fund, of which Mr. Lohnes was District of 
Columbia chairman. 

The legal career of Horace Lohnes paralleled 
the birth and development of federal radio 
regulation. His first radio assignment was re- 
called by Fayette B. Dow, his law partner, and 
lohn E. Fetzer, head of the Fetzer Stations, 
close friend and longtime client, who had 
heard the story first-hand. 

In 1928, Mr. Dow recalled, he looked over 
a stack of papers involving communications 
transmitters operated by Geophysical Research 
Corp., handling such activity for a group of oil 
companies. Turning to Mr. Lohnes, he said, 
"Here, young fellow. I don't know anything 
about this. You get your teeth in it." Under 
the brand new radio law, the Federal Radio 
Commission had just been set up and radio users 
were required to file formal papers asking the 
right to use frequencies. 

When it became obvious that the applications 
required engineering testimony, Mr. Dow per- 
suaded C. M. Jansky, engineering teacher at 
U. of Minnesota, to take a three-month leave. 
Mr. Jansky reported to Washington and never 










579 Fifth Ave., New York 
He Has the Reasons Why! 
5000 WATTS— NOW! 

left, later setting up the engineering firm of 
Jansky & Bailey. 

About the same time William Skelly, Okla- 
homa oilman, acquired KVOO Tulsa, which 
became one of the first Dow & Lohnes clients. 
He, too, was a witness in the oil proceedings 
before the FRC. 

Few attorneys were engaged in radio prac- 
tice in the late '20s. Mr. Lohnes, known for 
his willingness to lend a helping hand, en- 
couraged many young lawyers to enter radio 
practice because he felt it would quickly be- 
come a major element in the field of law. 

Originally Mr. Lohnes had contemplated an 
engineering career, taking a civil engineering 
course at Ohio State U. He was drafted for 
World War I service during his freshman year. 
After working for National Cash Register Co. 
in postwar months he went to Washington, en- 
rolling in George Washington U. law school 
and worked parttime for Mr. Dow. He received 
his LLB in 1924, LLM in 1925 and a masters 
degree in political science from American U. 
in 1927. 

Member of Delta Theta Phi 

He was a member of Delta Theta Phi, na- 
tional law fraternity. His name designates a 
chapter of the organization — Horace L. Lohnes 
Senate, Columbus Law School, Catholic U. 
During World War II, when the fraternity had 
wartime problems, Mr. Lohnes raised a national 
fund which helped bring up the organization 
to top ranking following the war. 

Mr. Lohnes had many private charities un- 
known to his closest friends. Leading industry, 
legal and government officials constantly sought 
his advice on both radio and non-radio sub- 
jects, knowing he would state his opinion with- 
out fearing unfavorable reception. 

In 1940 he bought the 60-acre Twin Oaks 
tract west of Washington. The farm is known to 
large numbers of people who attended Federal 
Communications Bar Assn. and other outings. 
It contained guest facilities, with at least a 
dozen persons likely to be entertained there 
on an average weekend. He had an office build- 
ing on the farm. 

He is credited with having encouraged large 
numbers of radio and tv applicants to apply 
for facilities, and friends say he frequently gave 
them financial aid during the difficult early days. 
His belief that tv programs should be available 
from sources other than major networks was 
said to have influenced him to organize Vitapix 
Corp.. which later became allied with Guild 
Films Co. He was vice president of Vitapix- 
Guild Programs Inc., syndicating the group's 
programs. ' 

His organizations include: Past president, 
FCBA, District of Columbia Bar and Ameri- 
can Bar Assn.; past national chancellor, Delta 
Theta Phi; National Press Club and University 
Club, Washington; Almas Temple, Shrine; di- 
rector of Munsey Trust Co. 


In 1919 he married Thelma Marie Foley. 
Mrs. Lohnes and a daughter, Roberta Lee, sur- 
vive along with George Lohnes, Washington 
consulting engineer, brother; his parents. Mr. 
& Mrs. George C. Lohnes, of Dayton, Ohio: 
two sisters, both of Dayton, Mrs. Howard G. 
Sanders and Elmar W. Mayrer. 

Mr. Fetzer recalled that Mr. Lohnes had 
wound up a Hot Springs, Ark., vacation with 
him recently by professing excellent health. The 
day of his death he worked in the office and 
had talked to Mr. Fetzer by telephone. Late 
in the afternoon he complained of a pain in 
his chest. Mr. Dow, Paul A. O'Bryan and 
Thomas W. Wilson, law partners, were with 

him at Doctor's Hospital where he died within 
a few hours. 

The Rev. Raymond W. Davis, rector of 
Truro Episcopal Church, Fairfax, Va., con- 
ducted the services at Twin Oaks. Honorary 
pallbearers were these members of the law 
firm: Mr. Dow, Fred W. Albertson, Clair L. 
Stout, Robert L. Irwin, Temple W. Seay and 
Joseph E. Keller; Russell B. Benson, attorney; 
Vernon H. Doane, attorney: T. A. M. Craven 
and Ronald H. Culver, of Craven, Lohnes & 
Culver; Mr. Jansky; Earl H. Gammons, CBS 
Inc.; Dr. Walter N. Bradshaw; Joe DuMond. 
KXEL Waterloo, Iowa; Sol Taishoff, B»T: 
Dr. M. W. Perry, Mr. Lohnes' personal physi- 
cian; Dean Oswald S. Colclough, George Wash- 
ington U.; Charles S. Rhyne, American Bar 
Assn.; W. Cameron Burton, District of Colum- 
bia Bar Assn.; Vincent B. Welch, FCBA; An- 
thony J. Byrne, Munsey Trust Co.: Charles Day, 
D. C. Alumni Assn., Delta Theta Phi: Dr. T. B. 
McCord and Charles Pickett, Fairfax, Va.; Mr. 
Fetzer; George B. Storer, Storer Broadcasting 
Co.; O. L. Taylor, KANS Wichita; Richard D. 
Buckley, WNEW New York; Laurence H. 
Stubbs, Portland (Me.) Press Herald; Roger C. 
Peace, Greenville (S. C.) News-Piedmont; L. S. 
Mitchell. Tampa (Fla.) Daily Times; Kenyon 
Brown, KWFT Wichita Falls, Tex. 

Active pallbearers included James P. Burns, 
of Burns, Doane & Benedict; Raymond B. Hard- 
ing and Thomas Schroyer, attorneys; Meredith 
M. Daubin, and Messrs. O'Bryan and Wilson, 
of Dow, Lohnes & Albertson. 

Others at Services 

Attending from out-of-town were John D. 
Williamson, Dallas investment broker: Charles 
and B. H. Peace, WFBC Greenville, S. C; 
Kelley Sisk, Greenville News-Piedmont; B. T. 
Whitmire. WFBC-TV Greenville, S. C; John 
Jaeger and Harry Playford, WNEW New York; 
Creighton E. Gatchell, WGAN Portland, Me.; 

Mrs. Frank E. Megargee, Mrs. Douglas Hol- 
comb and Vance L. Eckersley, both of 
WGBI Scranton, Pa.; J. Leonard Reinsch, WSB 
Atlanta; Adrian Murphy, Herbert E. Akerberg, 
William A. Schudt Jr., Edward Hall, Julius F. 
Brauner, CBS Inc.; Lee B. Wailes, Storer 
Broadcasting Co., and John B. Poole, Detroit 


Col. John B. Connors, U. S. Army (ret.), for- 
merly in charge of training films. Ft. Benning, 
Ga., to Hollywood International Tv and The- 
atrical Agency, Hollywood, "as manager of tv 

Frank Norris, supervisor of publicity, Calif. - 
Nevada-Arizona area, Curtis Circulation Co., 
L. A., named associate editor, Hollywood edi- 
tion, new Curtis Publishing Co. magazine, Tv 
Program Weekly; John T. Thackaberry, for- 
merly assistant publicity supervisor, assumes 
supervisor duties, assisted by Richard Hachten, 
former assistant branch manager, L. A. 


Medical Communications Inc., affiliate of Paul 
Klemtner & Co. (adv.), Newark, N. J., will 
offer complete services in all phases of closed- 
circuit tv in medical and pharmaceutical fields. 

Page 68 o January 3, 1955 




Near Agreement With AFTRA 

TWO independent Hollywood tv stations, 
KTTV (TV) and KTLA (TV), have agreed 
in principle to provisions of the health and 
welfare program of the American Federation 
of Tv & Radio Artists during current contract 
negotiations with the Hollywood local, Claude 
McCue, executive secretary, announced last 

When negotiations are completed, the sta- 
tions will pay 4V2 % of performer's gross sal- 
ary into the pension and welfare fund. 

Meanwhile, AFTRA national executive board 
has declared Dawne Industries, Los Angeles 
(Tint 'n' Set hair preparations), "unfair" for 
allegedly failing to pay four models $309 in 
salaries, Mr. McCue revealed. 

The Hollywood local now has asked that 
Noel, Lent & Assoc., Hollywood advertising 
agency representing Dawne Industries, also be 
declared "unfair" by the national board. 

WGA West and ATFP 

To Resume Talks in Early '55 

NEGOTIATIONS between Writers Guild of 
America West and the Alliance of Tv Film 
Producers on payments and salaries for tv 
film staff writers will resume early this year, 
Guild executives announced in Hollywood. 

WGAW asked that tv film staff writers re- 
ceive not less than $250 weekly during a six- 
week minimum period, providing the writers 
are paid a $700-a-script minimum for each 
script written during the writers' contract 
period. These demands are based on the cur- 
rent WGAW contract with Jack Chertok Pro- 
ductions, Hollywood, Guild officials noted. 
WGAW also is seeking a 100% residual pay- 
ment from the 18 ATFP members for writers 
of tv films made into theatrical features and 
released abroad. 

WGA Mail Ballot Rejects 
Amendment to Bar Commies 

AMENDMENT to the Writers Guild of 
America constitution, which would have 
barred admitted communists and hostile wit- 
nesses before congressional investigating com- 
mittees from membership in WGA East or 
West, failed to pass by three votes in recent 
secret mail balloting, Guild executives in Holly- 
wood announced last week. 

Total vote on the issue by membership was 
not revealed, only that the two-thirds majority 
required under the union's constitution lacked 
three votes. A WGAW spokesman told B*T 
that because of the closeness of the balloting, 
proponents of the measure would probably re- 
introduce it at the next general membership 
meeting in April. 


John te Green, president, Musicians Mutual 
Protective Assn., Local 47, American Federation 
of Musicians, Hollywood; Phil Fischer, vice 
president; Maury Paul, recording secretary, and 
Bob Hennon, financial secretary, re-elected dur- 
ing Dec. 20 voting. John Clyman, Vladimir 
Drucker and Bob Kinic elected trustees and 
Bill Atkinson, Warren Baker, Vince De Rosa, 
Arthur Rando and Cecil Read board members. 

Chosen for use in "the world's 
worst weather" — atop New Hamp- 
shire's Mount Washington — the 
AMCI Type 1040 Antenna handles 
severe ice storm and high winds for 
Station WMTW (TV) Channel 8 with 
no decrease in transmitting efficiency. 

With ice accumulating at a rate of 41/2 inches per hour and 
winds averaging better than 100 miles per hour on Sept. 22-23, 
a combination of solid and rime ice built up to the 4-foot thick- 
nesses shown above. Yet the deicers, operating at 1/16 power, 
kept the antenna clear and allowed normal operation and normal 
reflectometer readings throughout the storm. 

And this antenna successfully withstood hurricanes Carol 
and Edna, in which wind velocities exceeded 140 miles per hour. 

AMCI transmitting antennas available for full- or stand-by 
service on channels 7 through 13. Write for bulletin *B-913- 

I HJ ^% W% |^ Manufacturing Co., Inc 


Broadcasting • Telecasting 

January 3, 1955 • Page 69 



Henry Sees Educational Tv 
Reaching 35 to 40 Million 

PREDICTION was voiced last week by Dr. 
David D. Henry, executive vice chancellor of 
New York U., that within a year "some 35 to 
40 million people will be within the range of 
educational television service." 

Dr. Henry, who currently is chairman of the 
Joint Committee on Educational Television, a 
national organization composed of delegates 
from seven educational associations, told a 
dinner meeting of the College Section of the 
National Council of Teachers of English, that 
educational tv is experiencing "a phenomenal 
growth, similar to the recent expansion of 
commercial television." 

He pointed out that 12 million people live 
in the 10 metropolitan areas where educational 
tv stations now are operating, and said there 
are 9 million more people in areas where an 
additional nine stations are being built, plus 
some 13 to 18 million in areas where 13 sta- 
tions soon will start construction. 

For the Pro Touch 

A COURSE to acquaint persons in edu- 
cational, civic and cultural activities with 
tv techniques is being started by the U. 
of Chicago looking toward the debut of 
WTTW (TV) Chicago, non-commercial 
station, sometime this year. Plans were 
announced by its Communications Com- 

The course, open to amateurs but not 
professionals, will be. tailored "to give 
those who may be asked to assist in edu- 
cational and public service programs an 
understanding of the many technical 
problems which must be Overcome to 
turn an idea or a lesson into an interest- 
ing and attention-getting television show." 

Education Tv Progress in '55 
Cited in NCCET Report 

BRIGHT 1955 is foreseen by the National Citi- 
zens Committee for Educational Television. 
Two more stations are due in January to join 
the present eight ETV (educational tv) stations 
on the air, 11 other localities have funds in 
the bank and stations abuilding, and 23 more 
have plans "well advanced," NCCET reported. 

NCCET said that in 1954 ETV stations ad- 
vanced from two (Houston and Los Angeles) 
to eight on the air: Houston, San Francisco, 
Cincinnati, Pittsburgh, Madison (Wis.), St. 
Louis, East Lansing and Lincoln (Neb.). The 
Los Angeles station ceased broadcasting last 
year. Output, NCCET said, was less than 50 
hours per week in the beginning of the year, 
and is nearly 200 hours per week now. 

The 11 cities where stations are being built 
or plans are on the drafting boards are, ac- 
cording to NCCET: Boston, Chicago, Bir- 
mingham, Mt. Cheha (Ala.), Andalusia (Ala.), 
Oklahoma City, Tulsa, Champaign (111.), Co- 
lumbus (Ohio), Memphis and Athens (Ga.). 


Alfred J. Hoehn appointed assistant manager, 
electrical engineering research dept., Armour 
Research Foundation, Illinois Institute of Tech- 
nology, Chicago; Stanley I. Cohn, formerly ra- 
dio engineer, Stromberg-Carlson Co., Rochester, 
N. Y., named communications and radio fre- 
quency applications section supervisor in that 
department: Harold L. Garbarino and Dr. 
Shizuo Hori appointed supervisors. 

Canadian Statistical Agency 
Studying Coverage Problems 

NEW methods of measuring broadcast cover- 
age are now being investigated by the Bureau 
of Broadcast Measurement, Toronto. Tech- 
niques under study are primarily for radio, but 
can be applied also to television viewing, Clyde 
H. McDonald, research and development di- 
rector of BBM, stated. 

Some of the problems being researched are 
respondent incentives, questionnaire design, 
other methods of securing data than mail, speed 
of mail returns, sampling methods, advanced 
electronic tabulation techniques and biases of 
non-response. It is planned to have a complete 
report available on the various techniques in 
time for the annual meeting of the Canadian 
Assn. of Radio & Television Broadcasters in 

BBM is now distributing 1954 station reports 
to all its subscribers. Coverage figures for 73 
stations have already been mailed, and those 
for the remaining 67 stations, mostly Ontario 
and Quebec stations, are to go out soon, ac- 
cording to Charles J. Follett, executive secre- 
tary of BBM. 

IRE Elects Two CBC Men 

WILLIAM G. RICHARDSON, director of en- 
gineering for the Canadian Broadcasting Corp., 
and W. A. Nichols, assistant chief engineer of 
CBC, have been elected Fellows of the In- 
stitute of Radio Engineers. Mr. Richardson, 
with CBC and its predecessor, the Canadian Ra- 
dio Broadcasting Commission, since 1933, was 
awarded the distinction "for his contributions to 
the area of broadcasting, both sound and tele- 
vision, in Canada," and Mr. Nichols, with CBC 
since 1937, for "contributions to the construc- 
tion of the national radio system in Canada." 
Only 20 other Canadians have become Fellows 
of the IRE. 

Rogers Award Announced 

CANADA'S top radio engineering award, the 
Col. Keith Rogers Memorial Award, will 
be presented at the annual meeting of the 
Canadian Assn. of Radio & Television Broad- 
casters in March. The award, made by the 

Canadian General Electric Co., is named in 
honor of the late Col. Keith Rogers, owner 
of CFCY Charlottetown. The award is open 
to employes of CARTB member stations, and 
is awarded for the development of a new idea 
or operating technique, device or system which 
results in greater efficiency, safety or economy, 
and also in recognition of a meritorious action 
under conditions of emergency by individuals, 
groups or a station. A panel of three judges 
makes the award, choosing from entries submit- 
ted to CARTB at Ottawa by Jan. 15. 

CKLW-TV Rate Card No. 2 

CKLW-TV Windsor-Detroit has issued rate 
card No. 2, for Canadian advertisers only, 
effective Jan. 1 [B«T, Dec. 13, 1954]. Basic 
hourly rates, class A time, start at $450. The 
station's first rate card (No. 1), for American 
advertisers only, was effective July 1, 1954, 
and carries a basic hourly rate of $1,100 for 
class A time. 

E-H Issues Sun. Radio Report 

SECOND semi-annual report on Sunday after- 
noon radio listening has been released by Elliott- 
Haynes Ltd., Toronto, for 10 major Canadian 
markets. Report shows Sunday listening from 
noon to 6 p.m. by half-hour periods, giving 
program rating and percentage of listeners for 
each station in the 10 major markets and other 
principal stations received in those cities. The . 
markets covered are Halifax, Montreal (French- 
language and English-language stations), Ot- 
tawa, Toronto, Hamilton, Winnipeg, Regina, 
Edmonton and Vancouver. 


Les Farewell, formerly with O'Brien Adv. 
Agency, Vancouver, B. C, to new office of 
Erwin, Wasey of Canada Ltd., same city, as 

James B. McRae, Toronto freelance announcer, 
to Leo Burnett Ltd., same city, as assistant to 
radio director. 

John H. Batrison, general manager, CHCT-TV 
Calgary, Alta., elected chairman of Ad & Sales 
Club of Calgary for 1955. 

SALES MANAGERS of the All-Canada Mutually Operated radio stations met in 
Vancouver to study the radio picture in Canada [B»T, Dec. 27, 1954]. Among those 
attending (I to r): Jack Sayers, general sales manager, CKWX Vancouver; Bob Innes, 
sales manager, CFJC Kamloops, B. C; Lee Hallberg, sales manager, CJVI Victoria, 
B. C; Lome McLeod, sales manager, CJAT Trail, B. C; Bruce Pirie, general sales 
manager, CKRC Winnipeg, Manitoba; Jack Pilling, manager, CHWK Chilliwack, 
B. C; Denny Reid, assistant manager, CKOV Kelowna, B. C, and Don Hartford, gen- 
eral sales manager, CFAC Calgary, Alberta. 

Page 70 • January 3, 1955 

Broadcasting • Telecasting 



BROCHURE giving the reader "a quick look 
at the past ... a measured look at the present 
. . . and an experienced look at the future" 
has been prepared by WXYZ-TV Detroit. The 
piece combines copy, cartoons and photographs 
to tell of the three phases of the station's story. 
The brochure also outlines programming ideas 
which WXYZ-TV plans to put into effect dur- 
ing this new year — its seventh of operation. 


WPTZ (TV) Philadelphia claims to have 
scored a nation-wide newsbeat Dec. 16 with 
a sound-on-film interview with a man who 
allegedly murdered his grandmother. Allen 
Bodine Scott, who had evaded a country-wide 
manhunt for five months, was picked up on a 
routine traffic safety check at the Cape May 
(N. J.) Court House, and after preliminary 
questioning admitted his real identity. When 
the news was broken at 3:30 p.m., WPTZ and 

ALLEN BODINE SCOTT as he is inter- 
viewed in a Cape May Court House room 
by a crew from WPTZ (TV)-KYW. 

am affiliate KYW sped a crew to the scene (ap- 
proximately 45 miles) and, through the coopera- 
tion of the police, obtained film and tape inter- 
views. Scott confessed to the slaying and re- 
traced his steps since the crime, according to 
WPTZ. Portions of the tape interview were 
aired by both stations at 10:30 and 11 p.m. and 
the film was shown in its entirety at 1 a.m. the 
next day and again at 8 and 9 a.m. The inter- 
view also was used on NBC-TV's Today. 


SPECIAL Ramar jungle layout, inspired by 
Ramar of the Jungle, tv series distributed by 
Television Programs of America, was set up 
in the toy department of Lit Bros, department 
store, Philadelphia, for the pre-holiday season. 
Michael M. Sillerman, vice president of TPA, 
said the display attracted up to 4,000 young- 
sters a day, and that the sale of Ramar mer- 
chandise "exceeded the expectations of Lit's 
toy buyers and other merchandise executives." 
The Ramar jungle was built at a cost of 
$25,000, Mr. Sillerman said. According to 
present plans, -a year-round Ramar merchan- 
dising tie-up will be maintained between Lit 
Bros, and TPA and the jungle layout again 
will be displayed next Christmas season. 


WOND Pleasantville, N. J., set up broadcasting 
facilities, including new hi-fi equipment, in 
Convention Hall in Atlantic City to bring its 
listeners the Second Annual Mid-Atlantic Farm 
Show. The station broadcast IT hours daily, 
originating its regular programming from the 
Hall too. Most of the exhibitors were inter- 

viewed by WOND's special events staff, and 
listeners were introduced to many new products 
which have been planned for home and farm 
use. WOND, which was the official publicity 
organ of the fair, reports high interest was 
shown in its hi-fi equipment, which was ex- 
plained to visitors by station personnel. 


GRAND PRIZE of $25,000 in the sixth annual 
Pillsbury Grand National Recipe & Baking 
Contest was presented to Mrs. Bernard A. Ko- 
teen, a housewife of Washington, D. C, on 
the Dec. 14 telecast of Art Linkletter's House 
Party (CBS-TV, Mon.-Fri., 2:30-3 p.m. EST). 
Mrs. Koteen was declared "Cook of the Year" 
for 1954 in Pillsbury's $100,000 contest. Mr. 
Linkletter was emcee of the award luncheon 
held at the Waldorf-Astoria in New York where 
the telecast originated. Mrs. Earl Warren, wife 
of the U. S. Chief Justice, Arthur Godfrey, 
CBS personality, and Mrs. Philip W. Pillsbury, 
wife of the chairman of the board of Pillsbury, 
joined in presenting the 10 top winners with 
$45,000 in cash prizes. 


RCA Christmas record, "Calypso Christmas," 
was banned from the air by WSRS Cleve- 
land. Bob Forster, disc m.c. of the station, 
played the song Dec. 13 and asked listeners to 
express their reaction when he was through. 
Ninety-six out of 143 calls received by the sta- 
tion voiced disapproval, and Norman Berg- 
holm, WSRS executive director, decided to ban 
the record for ". . . its lack of good and proper 
taste for the Christmas season." Mr. Forster 

has refused to play another record, Rosemary 
Clooney's "Mambo Italiano," stating ". . . por- 
tions of the song are pernicious and slanderous 
to certain Italian groups." 


SERIES of seven promotion pages was sent each 
day for a week to national representatives by 
KFH Wichita describing the station's market 
area. The station is distributing the reports 
"due to the rather isolated geographic location 
of Wichita, Kan., and the erroneous opinion 
people seem to acquire about this part of the 
country . . ." The series includes information 
about the city's prosperity, increases in births 
and schools, prospects, population, etc. 


HEAVY musical identification promotion is 
planned for 1955 by the John Poole Broadcast- 
ing Co. (KBIG Avalon and KBIF Fresno), Hol- 
lywood. The Poole Co. announced last week 
it had signed singer Artie Wayne and the Crew 
Chiefs and the Bell Aires vocal group to record 
a minimum of 30 station breaks, holiday and 
special promotion jingles for each station. 


NEW CYCLE of Princeton '55, weekly educa- 
tional series produced in cooperation with 
Princeton U. and devoted to current projects 
at that university, was launched yesterday 
(Sun.) on WRCA-TV New York. The pro- 
gram is broadcast in the 3-3:30 p.m. EST time 
slot. WRCA-TV last spring presented Prince- 
ton '54 and has shown filmed re-runs of the 
series this fall and winter. 


of all television receiver 
tuners have at le ait one 
MYCALEX 410 or 41 OX 
glass- bonded mica tube 
socket . . . 

YOUR CHIEF ENGINEER : can have„the 
complete MYCALEX story- promptly,, by 
addressing J. H. DuBois, Vice President- 
Engineering,, at the address below; 

Note; The MYCALEX glass-bonded mica materials 
designated above are all exclusive formulations of and 
manufactured only by Mycalex Corporation of America. 


Under exclusive license cif Mycalex Corporation of America, 
World's largest manufacturer of giass-bonded rm'ca products 



General Offices and Plant: 

54G ^itftOR Blvd., Clifton, N. J. 

Broadcasting • Telecasting 

January 3, 1955 • Page 71 


Station Authorizations, Applications 

(As Compiled by B»T) 

December 22 through December 28 

Includes data on new stations, changes in existing stations, ownership changes, hearing 
cases, rules & standards changes and routine roundup. 


CP — construction permit. DA — directional an- 
tenna. EBP — effective radiated power. STL — 
studio-transmitter link, synch, amp. — synchro- 
nous amplifier, vhf — very high frequency, uhf — 
ultra high frequency, ant. — antenna, aur. — aural, 
vis. — visual, kw — kilowatts, w — watts, mc — 

megacycles. D — day. N — night. LS — local sun- 
set, mod. — modification, trans. — transmitter, 
unl. — unlimited hours, kc — kilocycles. SSA — 
special service authorization. STA — special tem- 
porary authorization. (FCC file and hearing 
docket numbers given In parentheses.) 

FCC Commercial Station Authorizations 
As of Nov. 30, 1954* 

Licensed (all on air) 
CPs on air 
CPs not on air 
Total on air 
Total authorized 
Applications in hearing 
New station requests 
New station bids in hearing 
Facilities change requests 
Total applications pending 
Licenses deleted in Nov. 
CPs deleted in Nov. 

* Does not include noncommercial educational 
fm and tv stations, 
t Authorized to operate commercially. 





































Television Station Grants and Applications 
Since April 14, 1952 
Grants since July 1 1, 7952: 




uhf Total 

316 583' 
18 33 

Total Operating Stations in U. S.: 

vhf uhf Total 

Commercial on air 296 116 412 

Noncommercial on air 6 3 9 

Applications filed since April 14, 7952: 








uhf Total 

532 1,262 2 
28 56 s 

Am and Fm 


through Dec. 









CPs ing 


Am 2,670 


130 158 


Fm 554 


28 6 

Total 999 337 757 560 1,318 4 

1 One hundred-fifteen CPs (21 vhf, 94 uhf) have 

been deleted. 
» One applicant did not specify channel. 
' Includes 33 already granted. 
4 Includes 616 already granted. 

New Tv Stations . . . 


Sunbury, Pa. — Sunbury Bcstg. Corp. (WKOK- 
AM-FM), uhf ch. 38 (614-620 mc); ERP 12.7 kw 
visual, 8.9 kw aural; antenna height above aver- 
age terrain 880 ft., above ground 341 ft. Estimated 
construction cost $82,000, first year operating cost 
$196,000, revenue $210,000. Post office address 
1150 North Front St., Sunbury. Studio and trans- 
mitter location 7 miles SE of Sunbury on Rt. 890. 
Geographic coordinates 40° 47' 07" N. Lat., 76° 41' 
53" W. Long. Transmitter and antenna RCA. 
Legal counsel Dow, Lohnes & Albertson, Wash- 
ington. Consulting engineer George C. Davis, 
Washington. Principals include Pres. Harry H. 
Haddon (37.5%), president-stockholder Sunbury 
Daily Item. Treas. Basse A. Beck (45.5%), treas- 
urer-stockholder Daily Item; Vice Pres. George 
S. Beck (8%), electric contractor and appliance 
dealer; Leon B. Moyer (8%), motel owner, and 
Homer R. Smith (1%), general manager WKOK. 
Filed Dec. 21. 

Existing Tv Stations . 


KQXI (TV) San Jose, Calif.— Sunlite Bakery 

granted mod. of CP for ch. 11 to change ERP to 
5.36 kw visual and extension of completion date 
to June 15. 1955. Granted Dec. 22. 

WGBS-TV Miami Beach, Fla. — Storer Bcstg. Co. 
granted STA to operate commercially on ch. 23 
for the period ending June 17, 1955. Granted Dec. 
17; announced Dec. 28. 

WEAT-TV West Palm Beach, Fla.— WEAT-TV 
Inc. granted STA to operate commercially on 
ch. 12 for the period ending June 22, 1955; mod. 
of CP to change ERP to 63.1 kw visual, 33.9 kw 
aural. Granted Dec. 22; announced Dec. 28. 

KEPR (TV) Pasco, Wash— Cascade Bcstg. Co. 
granted mod. of CP for ch. 19 to change ERP to 
8.57 kw visual, 4.34 kw aural. Granted Dec. 22; an- 
nounced Dec. 28. 


WIMA-TV Lima, Ohio — Northwestern Ohio 
Bcstg. Corp. FCC deleted tv station on ch. 35. 
Deleted Dec. 20; announced Dec. 28. 




1701 K St., N. W. • Washington 6, D. C, NA. 8-3233 
Lincoln Building • New York 17, N. Y., MU. 7-4242 

Page 72 

January 3, 1955 


WTVY (TV) Dothan, Ala.— Ala-Fla-Ga Tv Inc. 

seeks mod. of CP for ch. 9 to change ERP to 
28.2 kw visual, 14.1 kw aural; antenna height 
above average terrain 554 ft. Filed Dec. 22. 

WDAN-TV Danville, 111.— Northwestern Pub. 
Co. seeks mod. of CP for ch. 24 to change ERP 
to 13.26 kw visual, 7.15 kw aural. Filed Dec. 21. 

KCRG-TV Cedar Rapids, Iowa— Cedar Rapids 
Tv Co. seeks mod. of CP for ch. 9 to change ERP 
to 315 kw visual. 158 kw aural; transmitter loca- 
tion to State Hwy. 150, 2.5 miles N of Cedar 
Rapids; studio location to 1st Ave. & 1st St., 
S.W., Cedar Rapids; antenna height above aver- 
age terrain 1,053 ft. Filed Dec. 22. 

WJRT (TV) Flint, Mich.— WJR, The Goodwill 
Station Inc. seeks mod. of CP for ch. 12 to 
change transmitter location to Burt & Gasper 
Rds.. near Chesaning, Mich.; studio location to 
2302 Lapeer St., Flint; antenna height above 
average terrain 940 ft. Filed Dec. 22. 

New Am Stations . . 


Monticello. Ky. — James Shacklette & Clifford 
Spurlock d/b as The Wolf Creek Bcstg. Co. 

granted 1570 kc, 250 w daytime. Post office ad- 
dress % Clifford Spurlock, WTCO Campbellsville, 
Ky. Estimated construction cost $11,000, first year 
operating cost- $40,000, revenue $47,500. Principals 
in partnership include Clifford Spurlock (49%), 
and James Shacklette (51%). Applicants are 
minority stockholders of WTCO Campbellsville. 
Granted Dec. 22. 

New Albany, Miss. — New Albany Bcstg. Co. 
granted 1470 kc, 500 w daytime. Post office ad- 
dress % Vernon K. Wroten, Booneville, Miss. 
Estimated construction cost $8,800, first year op- 
erating „cost $15,000, revenue $20,000. Principals 
include Vernon K. Wroten (51%), engineer-20% 
stockholder WTUP Tupelo, Miss., and manager- 
engineer WBIP Booneville, Miss.; and Wynez 
Wroten (49%), program director at WBIP. Grant- 
ed Dec. 22. 

Carson City, Nev. — Edwin, L. & Alma F. Bullis 

granted 1400 kc, 250 w unlimited. Post office 
address 1037 Morse Lee, Evanston, Wyo. Esti- 
mated construction cost $11,200. first year operat- 
ing cost $30,000, revenue $42,000. Mr. Bullis is 
owner of KLUK Evanston, Wyo. Granted Dec. 22. 

Bedford, Pa. — The Inquirer Printing Co. granted 
1310 kc, 1 kw daytime. Post office address % Hugo 
K. Frear, 130 S. Juliana St., Bedford, Pa. Esti- 
mated construction cost $19,190, first year oper- 
ating cost $88,000, revenue $82,000. Principals 
include Pres. John F. Biddle (49 1 / 2 %), treas. - 
19.8% stockholder Progressive Pub. Co., Clear- 
field, Pa.; pres. -40% stockholder Gazette Pub. 
Co., Bedford, and pres. -17% stockholder Joseph 
F. Biddle Pub. Co., Huntington, Pa., licensee of 
WHUN there; Vice Pres. Hugo K. Frear (50%), 
50% stockholder Gazette Pub. Co., and Selins- 
grove Times Inc., Selinsgrove, Pa.; and Sec- 
Treas. Leola L. Taylor (%%), employe at J. F. 
Biddle Pub. Co. Granted Dec. 22. 

Memphis, Tenn. — Sam C. Phillips, Clarence A. 
Camp & James E. Connolly d/b as Tri-State 
Bcstg. Service granted 1430 kc, 1 kw, daytime, 
directional. Post office address % Sam C. Phillips, 
706 Union Ave., Memphis. Estimated construction 
cost $23,053, first year operating cost $83,200, 
revenue $93,600. Principals in equal partnership 
include Clarence A. Camp, vending machines and 
real estate; Sam C. Phillips, owner of sound 
recording studio, and James E. Connolly, station 
manager WJLN-FM, WJLD Birmingham, Ala. 
Granted Dec. 22. 






Kendallville, Ind.— Charles R. Palmquist Jr. 
tr/as Noble-DeKalb Bcstg. Co., 1570 kc, 250 w 
daytime. Post office address 801 E. College Rd., 
Goshen, Ind. Estimated construction cost $6,052, 
first vear operating cost $24,000, revenue $30,000. 
Mr. Palmquist is director of KAIM Honolulu, 
Hawaii. Filed Dec. 20. 

Brookhaven, Miss.— Rural Bcstg. Co., 1470 kc, ^ 
1 kw daytime. Post office address % W. M. Jones, 
147 W. Enterprise St., Brookhaven. Estimated 
construction cost $18,513, first year operating cost 
$18,250, revenue $30,000. Principals in partnership 
include W. M. Jones (45%), assistant general 
manager WJMB Brookhaven, and Laura J. Huff 
(55%), partner in local specialty shop. Filed 
Dec. 21. 


Terre Haute, Ind. — Citizens Bcstg. Co. amends 
bid for new am station on 800 kc 250 w daytime 
to specify 1150 kc, 500 w. Filed Dec. 23. 

Harrodsburg, Ky. — Pioneer Bstcg. Co. amends 
bid for new am station on 1470 kc 1 kw daytime 
to specify 1440 kc. Filed Dec. 23. 

(Continued on page 77) 






ytive Offlcsj 

I Da Sales St., N. W. ME. 8-541 1 
ess and Laboratories 

1339 Wisconsin Ave., N. W. 
hington, D. C. ADams 4-2414 

Member AFCCE • 

Timercial Radio Equip. Co. 
'•reft L, Dillard, Gen. Mgr. 
SRNATIONAl BLDG. Dl. 7-1319 

i. BOX 7037 JACKSON 5302 

Member AFCCE* 


Metropolitan 8-4477 

Member AFCCE • 


2 18th St., N. W. Hudson 3-9000 

Member AFCCE' 


tegistered Professional Engineer" 
1 G St., N. W. EX 3-8073 


Consulting Engineer 
National Press Bldg., Wash. 4, D. C. 
Telephone District 7-1205 

Member AFCCE • 


30 Years' Experience in Radio 
Pennsylvania Bldg. Republic 7-2347 

Member AFCCE • 



711 14th St., N. W. 

Sheraton Bldg. 

Washington 5, D. C 

REpublic 7-3984 




JUSTIN 6108 

Member AFCCE ■ 


Consulting Radio Engineers 

Quarter Century PrefeteUnml Experience 
ElottTonics-Coe w nl cations 

1610 Eye St., N. W., Waih. 6, D. C. 
Executive 3-1230 — Executive 3-3151 
(Nifhts-kolidiys, Lockwood 5-1819) 
Member AFCCE • 

— Established 1926 — 

Upper Montclair, N. J. MO. 3-3000 
Laboratories Great Notch, N. J. 

Member AFCCE • 


1052 Warner Bldg. National 8-7757 
Washington 4, D. C. 

Member AFCCE • 



Radio & Television 

Washington 6, D. C. Dallas, Texas 

1001 Conn. Ave. 4212 S. Buckner Blvd. 
Member AFCCE • 


P. O. Box 32 AR. 4-8721 

1100 W. Abram 



1 Riverside Road — Riverside 7-2153 
Riverside, III. 
(A Chicago suburb) 


501-514 Munsey Bldg. STerling 3-0111 
Washington 4, D. C. 
Member AFCCE * 

Craven, Lohnes & Culver 


Member AFCCE • 



710 14th St., N. W. Executive 3-5670 
Washington 5, D. C. 

Member AFCCE ' 


John A. Moffet — Associate 
1405 G St., N. W. 
Republic 7-6646 
Washington S, D. C. 

Member AFCCE • 

Consulting Radio Engineer 

3738 Kanawha St., N. W., WatV, D. C. 
Phone EMersen 2-8071 
Box 2468, Birmingham, Ala. 
Phone 6-2924 

Member AFCCE' 



SUTTER 1-7545 


815 E. 83rd St. Hiland 7010 


Van dive re, 
Cohen & Wearn 

Consulting Electronic Engineers 
612 Evans Bldg. NA. 8-2698 

1420 New York Ave., N. W. 
Washington 5, D. C. 


4900 Eudid Avenue 
Cleveland 3, Ohio 
HEndorson 2-3177 

Member AFCCE • 

4515 Prentice Street 
EMerson 3266 
Dallas 6, Texas 


Directional Antenna Proofs 
Mountain and Plain Terrain 
3955 S. Broadway Sunset 9-9182 

Denver, Colorado 


Aeronautical Consultant 

serving the radio & tv industry 
on aeronautical problems created 

by antenna towers 
Munsey Bldg., Wash. 4, D. C. 
District 7-2009 
(nights-holidays telephone 
Herndon, Va. 114) 

ustom-Built Equipment 

21 Vermont Ave., Wash. 5, D. C. 
Lincoln 3-2705 



Engineer em duty mil night every might 

P. O. lox 7037 Kansas City, Me. 




Broadcasting • Telecasting 

1735 DeSales St. N.W. 
Washington 6, D. C. 

January 3, 1955 • Page 73 


Payable in advance. Checks and money orders only. 
Undisplayed— Monday preceding publication date. Display — Tuesday 

-$2.00 minimum • Help Wanted 25tf per word — 

Deadline : 

preceding publication date. 
Situations Wanted 200 per word- 
$2.00 minimum. 

All other classifications 30^ per word — $U.OO minimum • Display ads $15.00 per inch 
No charge for blind box number. Send box replies to 
Broadcasting • Telecasting, 1735 DeSales St. N. W., Washington 6, D. C. 

Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance 
separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Bboad cast- 
ing • Telecasting expressly repudiates any liability or responsibility for their custody or return. 




Help Wanted 


Small Missouri town kilowatt daytimer needs 
aggressive manager-salesman. Offer $400 base 
plus percent of gross; good family man can make 
$600 month. We want stable man willing to work. 
Station has not been aggressively sold in over 
year. Box 735F, B«T. 

Future managerial position, single station market, 
midwest, 12,000 people, daytimer. Need sales- 
man and program director. Much experience not 
vital. Personal interview eventually necessary. 
Send photo, references, history. No artists, al- 
coholics. Box 763F, B«T. 

WJXN, Jackson, Mississippi, seeking station man- 
ager with sales ability, must be strong on local 
sales. Also needed assistant manager with office 
experience. Need girl DJ who can service ac- 
counts, and part-time selling. Apply at once by 
letter with full details. 


Opportunity for experienced salesman with 50,000 
CBS newspaper-tv affiliate. Write or wire KENS, 
San Antonio. 

Florida — experienced man, draw against 15%. 
Box 661F, B«T. 

Top-flight salesman for one thousand watt full- 
time, independent station in southeast. City in 
excess of fifty thousand, ideal living conditions. 
Minimum starting income one hundred dollars 
weekly. Must be man of experience and excel- 
lent character. Box 733F, B»T. 



Is vital to the growth of any organiza- 
tion, particularly a Nation-Wide Place- 
ment Service dedicated to the broadcast 
industry. Reputation is founded upon 
experience, integrity and achievement. 


This is a specialized professional serv- 
ice that taps wide resources, headed by a 
man of long experience in TV and Radio 
. . . Howard S. Prazier. Broadcasters 
Placement Service, established in 1950, 
is a division of this pioneer station man- 
agement firm. 


Is our most valued asset. Our every 
action must enhance its growth. 


Many TV and AM stations are better 
operations today . . . they employed our 
management or staff personnel. 

Countless former placement clients 
credit this organization for their in- 
~ creased opportunities" 


TV and Radio Management 

708 Bond Bldg. 
Washington 5, D. C. 

Help Wanted— (Cont'd) 

Florida east coast 5000 watt station has opening 
for earnest radio time salesman. Immediate 
market more than 300,000. Only salesman inter- 
ested in permanent connection considered. State 
experience, desired compensation arrangements, 
references, photo. Box 742F, B«T. 

Radio time salesman. Must be experienced, know 
how to sell, service, use radio advertising— 
thoroughly dependable, sober, married, from 
south, southeast or southwest. 5 kw station. $100 
weekly, car allowance, commission. Send photo, 
employment record, age, complete personal and 
professional data. Box 770F, B>T. 

Local account salesman. Salary plus commission. 
Good market. ABC station. KFRO, Longview, 

Salesmen wanted for a group of stations in the 
deep south that is expanding its sales organiza- 
tion. You can earn good money, if you have a 
record of successful selling. Good guaranteed 
base pay and liberal commission. You can select 
any one of four large Southern towns to work 
in. Write giving complete record, present earn- 
ings and references to: Jules J. Paglin, 616 
Audubon Bldg., New Orleans 16, La. 


1st combo, announcing, management new 500 

watt DT. Oklahoma. Box 84F, B«T. 

Program minded announcers with 1st tickets. 
Indiana. Box 262F. B»T. 

Florida — pop DJ personality. Send tape and 
resume. Box 662F, B»T. 

Wanted: Announcer in southwest. Salary com- 
mensurate with ability and experience. Must be 
good all-around announcer. Play-by-play ad- 
vantageous. If interested please rush photo, sal- 
ary required, full information, audition and ref- 
erences. Also state if you have car. Box 709F, 

Disc jockey. Must have proven success record 
as DJ, in a competitive market. A real oppor- 
tunity awaits the man who can deliver. 5kw net- 
work station, metropolitan north central market. 
Give full particulars about previous experience, 
salaries _earned and expected, and attach small 
photo. Tv experience helpful but not essential. 
Confidential. Box 721F, B-T. 

Minnesota station needs play-by-play sports an- 
nouncer. Top salary. Opportunity to earn extra 
money selling time. Box 727F, B-T. 

Metropolitan southeastern market offers splendid 
opportunity for personality disc jockey who can 
sell own show. Send references, background, de- 
tails with photo. Box 740F, B»T. 

Complete staff to invest new station, 5% interest 
$1000, 50% interest $10,000. Box 743F, B»T. 

Announcer-engineer. We want first class an- 
nouncer with engineering ability toj handle 5kw 
non-directional daytimer. We require good an- 
nouncing, good maintenance. $90 for 45 hour 
week. Man must be dependable, sober, married, 
from south, southeast or southwest. Send ref- 
erences, photo, audition tape. Box 771F, B»T. 

Combination announcers with 1st phone by Jan- 
uary 15th, for Texas coast station; accent on an- 
nouncing. $275.00 plus. Send tape, references, 
background. Box 775F, B»T. 

Immediately! Announcer — 1st phone. Near New 
Orleans, Experience necessary. Good,, salary,, 
working conditions. Box 780F, B«T. 

Help Wanted— (Cont'd) 

Combo man: staff opening on 1000 watt full-time 
network station on Gulf Coast. Want young man 
between January first to tenth, interested in $80- 
85.00 weekly. Good voice, first class ticket and 
limited experience. Mail photo, tape and letter 
to KIOX Bay City, Texas. 

Announcer for new station in small town scenic 
part of Colorado. Need good all-around man, 
preferably single. Contact Jack Hawkins, KIUN,. 
Pecos, Texas. 

Air salesman wanted — not just a golden-toned 
announcer — for top Hooper-rated 5,000 watt ABC 
affiliate in six-station Mobile market. We feature 
news, music (all pops — no race, no hillbilly) and 
sports. Scale for experienced man, $82.50 per 
week; time and half for OT. Personal contact 
preferred or address resume and photo to D. H. 
Long, General Manager, WABB, Mobile, Alabama. 

Announcer with some experience wanted imme- 
diately by fulltime small market NBC station. 
Excellent opportunity. With or without first 
class. WPNF, Brevard, N. C. 

All-around staff announcer. Salary commensu- 
rate with ability and experience. Send photo, 
resume and audition on news, commercials and 
DJ chatter to WVSC, Somerset, Pa. 


Transmitter engineer northern Ohio area. Give 
complete history, salary, reason wishing to leave 
present position and when available first letter. 
Box 778F, B-T. 

Chief, 250 watt New England. Supervise con- 
struction. Maintenance. Available spring 1955. 
Salary open. Send full details. Box 782F, B»T. 

Chief engineer, 1000-watt Missouri station uV 
heart of beautiful lake of the Ozarks resort area. 
Prefer combo man but will accept straight engi- 
neer. Salary open. Write: Manager, KRMS, 
Osage Beach, Missouri. 

Production-Programming, Others 

Girl Friday. Able to write letters, rapid typist,, 
bookkeeper, familiar all phases radio. Ideal op- 
portunity. Middle Atlantic states. Box 667F, B»T. 

Wanted: Girl for traffic, continuity as well as. 
generalized secretarial duties with similar expe- 
rience in small town radio station. Fine chance 
for advancement with large organization. Eastern, 
states. Box 668F, B»T. 

Newsman. Experienced in all phases — including 
local reporting; authoritative air presentation on- 
tv and radio. Advise previous experience, ref- 
erences, salary expected, and attach snapshot. 
All replies confidential. Box 722F, B-T. 

Promotion-publicity. Experienced in audience? 
building and sales promotion for radio and tv. 
Must have successful background in similar ca- 
pacity. Newspaper layout experience helpful. — 
Give full particulars, including salary expected, L . 
in first letter. Box 723F, B-T. 

News director, for radio and tv newsroom. Must, 
be able to take full charge of department, that 
carries heavy schedule of local news. Be thor- 
oughly experienced in local reporting, have an 
authoritative style and be able to direct other 
news personnel. Will only consider applicants; 
with successful background in similar position. 
Reply in detail, giving past experience, salary 
expected, and attach small photo, which will 
not be returned. Box 738F, B«"T. 

Girl for radio traffic position. Experience and' 
ability to take shorthand helpful but not essen- 1 
tial. Immediate opening. Contact Cal Smith,. 
KROC, Rochester, Minnesota. 

News director with good voice for live-wire 
Pennsylvania independent. $75.00 to start. One 
week's paid vacation first year — two weeks there- 
after. Mileage allowance. Position offers chal- 
lenge to provide creative first-rate news and 
feature coverage of big interesting area. Work 
with tape recorder. Station going 5000 watts full- 
time. WCOJ, Coatesville, Pa.. 2100. 

Situations Wanted 


Mature, sales-conscious PD interested in manage- 
ment opportunity. Successful station-operations; 
experience. Box 704F, B>T. 




Situations Wanted — (Cont'd) 

Young, successful, civic-minded manager-sales- 
man seeking permanent position. Family man. 
Thoroughly experienced in small station opera- 
tion. Prefer salary, incentive arrangement. Ex- 
cellent references. Personal interview. Write 
3622 Yale Avenue, Winston-Salem, N. C. 


Radio or tv sales — key, medium and small market 
background. Successful sales and service of na- 
tional, regional and local accounts. Present 
market approximately million. Want California 
assignment. $7800 minimum with potential. Mar- 
ried, family, 30. Box 767F, B-T. 


Experienced staff man, DJ., news man. Trained 
i voice. First phone. Negro. Box 510F, B«T. 

! Disc jockey — announcer, presently employed, 
seeking job with future, veteran, will travel, 
tape. Box 566F, B»T. 


Experienced announcer with permit, presently 
employed, wishes to relocate near New York City. 
Singer, instrumentalist, seeking staff position or 

i station personality or both. Strong on news. 
Sober, dependable, family man. Tape, resume on 
request. Interview after 1st of year. Box 633F, 

Announcer, broadcasting school graduate; some 
experience as combo DJ, newscaster and copy- 
writer. Box 674F, B»T. 

Versatile young announcer-copywriter-experi- 
enced-showmanship and originality. Looking for 
steady position with progressive station in Ohio. 
Tape, resume available. College and radio-tv 
school. Box 734F, B«T. 

Announcer-engineer — 5 years DJ, sports, news 
'personality. Employed 5kw. Family. Northeast. 
Box 736F, B«T. 

Country DJ, recording artist, nationally recog- 
nized on 50 kw, desires change. Promotion terri- 
tory for barn-dance, shows etc. Radio, tv, back- 
ground, network experience. Box 739F, B»T. 

Announcer-versatile, sincere, good DJ, radio-tv 
experience. Available now. Box 750F, B«T. 

Announcer: 2V 2 years, strong news, convincing 
i commercial delivery, act, character voices, B.S. 
; degree. Box 752F, B»T. 

Announcer. Deejay. News. Five years experi- 
ence all phases. College graduate. Seek major 
| market northeast station. Box 758F, B»T. 

jversatile announcer — veteran, married, college 
'graduate — anxious to settle in good market — for 
tape, recommendations, and picture, write Box 
764F, B»T. 

,;Stop, look! and listen? Staff, news and relaxed 
'DJ. Family man presently employed, but looking 
to the future. Box 765F, B«T. 

Negro DJ, pleasant voice. Emphasis announcer. 
jPlenty of personality, boardman. Box 772F, B-T. 

Attention 250 and 500 watters — all around an- 
nouncer. Light experience. Radio school gradu- 
ate. Will travel. Tape, vet., 3rd class license. Box 
773F, B-T. 

All-around staff announcer. Strong on news. 
Pleasant personality. 3rd ticket. Desires eommu- 
cnity-minded station. Box 747F, B-T. 

'Announcer-newsman. Three years experience. 
Family, college, 34, veteran. Box 779F, B-T. 

All-around staff announcer. Strong on news. 
Pleasant personality. 3rd ticket. Desires commu- 
j-iity-minded station. Box 783F, B«T. 

Situations Wanted — (Cont'd) 

Announcer, deejay, available now. Go anywhere, 
eager to please. Coached by top New York an- 
nouncers, but no hot-shot. Looking for opportu- 
nity to prove myself an asset to your station. 
Sober, dependable. Tape and resume on request. 
Box 786F, B«T. 

Experienced announcer, part or full time, near 
metropolitan New York. Tom Craig, 129 East 
47th Street, New York City, N. Y. 

Diamond in the rough — young vet, want and 
merits break. Show biz experience. Light radio 
experience. Will do anything. Exchange work for 
experience. Money no object. Will travel. Mike 
Dale, 1053 Flatbush Avenue, Brooklyn, New York. 

Limited experience. Relaxed news, DJ. Charlie 
Doll, 907 Clinton Street, Hoboken, New Jersey. 

Disc jockey. Quick punch delivery. 2 years ex- 
perience. Phone HY 8-1075, Bob Feriss, 630 Du- 
Mont Avenue, Brooklyn 7, New York. 

Staff announcer, friendly voice, seeking perma- 
nent position. Strong on news, commercials, DJ. 
Light experience. Radio school graduate. Travel, 
tape, photo, resume. Richard Hanna, 175 Clinton 
Street, Brooklyn 1, New York. 

Announcer-console operator. Emphasis on music, 
news, commercials. Single, will travel. Prefer 
east. Tape, photo, resume on request. Richard 
Heffernan, 921 Eastwood, Chicago. Longbeach 

Experienced announcer, 3rd ticket. Handle all 
staff duties, play-by-play major sports. Dick 
Kent, 1722 West Virginia Avenue, N.E., Washing- 
ton, D. C, LI 3-6054. 

6 years combo experience. 1st phone. No hot 
shot. Good straight announcer. Strong on news 
and commercials. C. Lavanaway, 45 Copra, San 
Francisco, Calif. 

Staff — midwest: Clear, mature, selling voice. Ex- 
perience, ability, university background. Single, 
32. Exceptional news, commercials; agreeable 
personality. Charles May, 3619 Paseo, Kansas 
City, Missouri. Phone Armour 5446. 

Announcer-console operator. Strong on DJ, 
punch copy. Young, Midwestern graduate. Pre- 
fer midwest. Photo, resume on request. Ernie 
Vessini, 2515 Nordica, Chicago. Tuxedo 9-7705. 

Announcer— 30, single, draft exempt, 16 months 
experience staff announcer. Speciality-sports 
play-by-play. Prefer midwest. Presently em- 
ployed but station curtailing broadcasting. Avail- 
able for interview. 919 W. Pearl, Staunton. Illi- 
nois. Telephone 328W. 

Announcers-writers, thoroughly trained all phases 
by top professionals. Midwestern Broadcasting 
School, 228 S. Wabash Ave., Chicago 4, 111. 
Wabash 2-0712. 


Engineer — want position — first time on transmit- 
ter— 1st phone— highly capable of broadcasting. 
Box 748F, B-T. 

Chief engineer — experienced — construction-main- 
tenance-remote control-directional antenna. Box 
755F, B«T. 

Engineer — 1st phone, capable any position am or 
tv station. Box 756F, B»T. 

First phone. Capable of making chief in 250 watt 
full-time or 1000 watt daytime in Florida. Day- 
time, station is preferred. Box 757F, B«T. 

Chief engineer experienced in installation, con- 
struction and maintenance of medium power sta- 
tions, desires position in midwest or eastern 
states. Box 759F, B-T. 

Experienced chief engineer presently employed, 
desires position at larger station. First class 
license and member of IRE. Box 760F, B«T. 

Am engineer, 6 years all phases. Box 762F, B»T. 

Engineer, 1st phone, seven years experience am- 
fm, chief of two stations. Available now, will 
travel. Box 768F, B»T. 

Situations Wanted — (Cont'd) 

Engineer: Have first phone license, age 22, mar- 
ried, vet. Call Tchula Hdwe. or write Harold 
Harris, Route 1, Box 126, Tchula, Mississippi. 

Combo men and operators with first class tickets 
available immediately. Grantham, 6064 Holly- 
wood Blvd., Hollywood, California. 

Production-Programming, Others 

Attention new stations — Program director-chief 
engineer available. Capable and experienced 
both announcing and engineering. First class 
license. Also good copywriter. Can help you cut 
staff costs and make profit. Box 694, B-T. 

Thoroughly experienced program manager im- 
mediately available for similar supervisory posi- 
tion. Box 705F, B-T. 

Newsman seeks spot midwestern station. B.S. 
radio journalism 1952, some experience, veteran. 
Box 719F, B-T. 

New England. Newscaster-PD, 17 years; pres- 
ently news director for 50,000 watts. Solid an- 
nouncing, program experience. Substantial op- 
eration only. Box 769F, B»T. 

Available as program manager. N. Y. C. network 
announcer-producer. 11 years all phases, radio- 
tv. Accustomed to high standards. Box 784F, B«T. 


Help Wanted 


Television representatives for five top-rated tv 
syndicated film properties. Liberal commissions, 
exclusive territories. Previous experience re- 
quired. Box 737F, B»T. 

Established television station in metropolitan 
southeastern market now adding to its tv sales 
staff. Give full details of experience, references, 
starting compensation expected, photo. Box 
741F, B»T. 


Do you want to settle in Vermont? Transmitter- 
man in good physical health who likes skiing, 
has a reputation for reliability, wanted for opera- 
tion of GE transmitter on Mt. Mansfield. Sta- 
tion provides pleasant living quarters at trans- 
mitter. Watch schedule two days on, one day 
off. Professional and character references re- 
quired. S. T. Martin, General Manager, WMVT, 
Burlington, Vermont. 

Production-Programming, Others 

Wanted — Established midwest vh station looking 
for female continuity writer, send photo and 
complete resume to Box 695F, B-T. 

(Continued on next page) 


Top power VHF in large SE area 
needs experienced and capable man to 
head its program department. Eeal 
creative talent, native showmanship 
and supervisory ability essential. This 
is not a swivel chair job, as successful 
applicant should be able to do as good, 
on-camera job. If you have experience 
and practical ideas for low cost local 
programming and can provide real 
leadership to a good staff, this position 
will be satisfying and rewarding. Po- 
sition open as result of promotion in 
our executive staff. Send full details, 
picture. Your application kept in con- 

i Box 732F, B»T. i 


For Sale — (Cont'd) 


Situations Wanted 


Station-commercial-sales manager. Proven suc- 
cessful managerial and sales record with local 
and major uhf-vhf operations. Can cut costs and 
increase sales. Presently employed, but station 
has been sold. Seek permanent position with 
percentage or stock arrangement. Box 636F, B»T. 

Assistant to manager, 
perience. Excellent 
706F, B-T. 

Five years supervisory ex- 
record, references. Box 

Manager. 2 years tv, 10 years radio. Presently 
managing vhf, primary market. Experienced in 
sales, administration, programming, labor-rela- 
tions, film buying, networks. Family man, col- 
lege graduate, veteran. Active in community. 
Reason for leaving is confidential, will explain. 
Box 717F, B«T. 

Manager — 25 years experience, radio-tv. All 
phases — sales promotion — direction — etc. Excel- 
lent references. Box 744F, B»T. 

Assistant manager-general sales manager oppor- 
tunity wanted. Have major station (first ten mar- 
kets) and top Madison Avenue rep experience. 
Confidential. Box 751F, B>T. 


Can your station use more national spot and 
local business? Let me show you how to get it. 
Box 753F, B-T. 


Experienced. 3 years all types television an- 
nouncing, including news. Some production. Six 
years radio programming and announcing. Fam- 
ily. College. Best offer accepted. Box 660F, B«T. 


Tv engineer, all phases, no film. 3 years experi- 
ence. 1st phone. Permanent only. Box 761F. 

Production-Programming, Others 

Producer-director, over two years experience, 
television, radio. Desire assistant program di- 
rectorship or similar position in east. Box 699F, 

Experienced PD put television station on air, 
into black. Seeking larger market. Immediately 
available. Best references. College education. 
Box 707F, B-T. 

Experienced tv continuity director desires major 
market. Six years experience. Box 708F, B»T. 

For Sale 


250 watt fulltime independent Wisconsin market, 
well staffed, well established, new equipment, 
exclusive county, excellent future, $35,000, liberal 
financing. Box 632F, B«T. 

Profitable daytimer, south-central single station 
market. Owner has larger opportunity elsewhere. 
$50,000 with terms for responsible parties. Paul 
H. Chapman, 84 Peachtree Street, Atlanta, Ga. 

Free list of good radio and tv station buys now 
ready. Jack L. Stoll & Associates, 4958 Melrose, 
Los Angeles 29, California. 

Radio and television stations bought and sold. 
Theatre Exchange. Licensed Brokers. Portland 
22, Oregon. 

Equipment Etc. 

Have 250 uhf transmitter, hand-built by top en- 
gineers, with finest material, at moderate price. 
Ideal for satellite and booster operation. Box 
725F, B-T. 

3kw fm transmitter, including power supply, 
monitors, console. All General Electric. Approx- 
imateiy 400 feet Andrew transmission line. Excel- 
lent condition. $2,500.00. Box 776F, B-T. 

Gray telop #11 opaque projector, never used, cost 
$2,100.00. Your price $1,800.00. Write Chief Engi- 
neer, KBAK-TV, Bakersfield. California. 

For sale at worthwhile saving — two uncrated RCA 
type TP-16Fmm tv projectors. Contact Jim Brady, 
KIFI, Idaho Falls, Ida. 

300 foot Lehigh, self-supporting, double galvan- 
ized tower suitable for tv. Design drawings 
available. Best offer takes it. Write or call J. 
Hatfield, KIRO, Seattle, Washington. 

Complete REL 10 watt education fm transmitter. 
Tubes, spares, crystal, 75 foot flexible co-ax. 40 
foot tower, single bay antenna. $1,200.00. WPRK- 
FM, Winter Park, Florida. 

One three hundred and fifty foot self supporting 
Truscon radio tower, type C, insulated, with all 
accessories, am, original cost was $12,500.00, 1949. 
Will sell for $4,200.00 FOB. Atlanta. Ga. Tower 
in perfect condition. Phone Calhoun 9246. Ready 
for shipment. 

Wanted to Buy 


Independent operator desires to acquire all or 
control of midwest radio station. Box 718F, B»T. 

Experienced broadcaster now with one of the 
west's best radio-tv operations want to buy sub- 
stantial interest in, and manage, western radio 
station. Prefer daytime-only. Box 745F, B«T. 

Successful, aggressive partnership, now operating 
independent, desires own station. Sale, lease or 
management contract. Box 787F, B«T. 

I will pay up to $500 monthly to lease small town 
radio station, with option to buy. Will give best 
character and ability references. Box 1120, Win- 
ston-Salem, North Carolina. 

Radio stations, Missouri, Arkansas, Kansas. Okla- 
homa. Ralph Erwin, Theatre Broker, Box 811, 


Equipment Etc. 

Television transmitter type TT2AL. Box 766F, 

400 foot self-supporting insulated tower. Will 
purchase standing or from storage. Write or 
wire details of tower and price to Box 781F. B«T. 

Immediately, good working condition, mobile 
transmitter, rent or buy. WWBG, phone 31334. 
Bowling Green, Ohio. 

Will you help? Give or sell cheap, used equip- 
ment. Desire to build 500w christian station. 
Alvin Craig, Way of Truth, Hagerstown, Mary- 


FCC operator license quickly. Individualized 
instruction correspondence or residence. Free 
brochure. Grantham, 6064 Hollywood Blvd., Hol- 
lywood, California. 


Help Wanted 




Who is under 35 and ready for a tough 
but rewarding assignment. The right man 
for us will be experienced in station oper- 
ation, including sales, costs, programming, 
promotion and personnel. This oppor- 
tunity is with a growing AM and UHF- 
TV station in- a New England big city 
market. Salary #10,000 plus bonus. Ap- 
ply with resume to 

Box 774F, B»T. 

Help Wanted— (Cont'd) 



Independent station in Midwest univer- 
sity city. Excellent market over 100,000 
. . . bright opportunity. Want aggres- 
sive, experienced man . . . heavy on sales 
. . . administrative knowledge. Salary 
open. Send complete resume, including 
references in confidence to WKID, 222 
E. Delaware, Chicago. 


Help Wanted 



Growing VHF metropolitan TV sta- 
tion looking for top radio announcer, 
with successful background, who 
wants top opportunity in television. 
A producer-director with experience 
and production know-how. Send pic- 
ture, Announcer, send audition and 
complete resume first letter. 

Box 746F, B*T. 


Situations Wanted 




Florida station with .fair return 
as well as climate. A pleasant 
living, medium size market, TV- 
free. Requires $45,000 .cash 
down and like amount for each 
of 2y 2 subsequent years. Income 
to owners each of past two years : 

Paul H. Chapman 

84 Peachtree Street 

Atlanta, Georgia 

Outstanding history of success. Major 
market, national and local experience 
in hiring, training, and leading ag- 
gressive sales force, working with 
reps. Forceful personal salesman. 
Very finest professional and personal 
references. Sound reasons for seeking 
change. Stable executive with 16 years' 
experience radio and TV. Age 36, 
married, family. Presently employed. 

Box 777F, B»T. 

For Sale 


(Continued from page 72) 

Existing Am Stations . . . 


KRUZ San Francisco, Calif. — Grant R. Wrathall 

granted mod. of CP to change from 1 kw day to 
10 kw day, directional on 1010 kc subject to con- 
dition that KRUZ has responsibility for installa- 
tion and adjustment of suitable filter circuits, or 
other equipment, as may be necessary to prevent 
cross modulation due to interaction with KYA 
there. Granted Dec. 22. 

KCHJ Delano, Calif. — Charles Herman Johnes 
granted CP to change from 1 kw day to 1 kw 
night, 5 kw day, DA-2, unlimited, subject to con- 
dition of accepting such interference as may be 
caused by proposed operation of KARM Fresno 
and KLAS Las Vegas. Granted Dec. 22. 

KECC Pittsburg, Calif.— KECC Inc. granted 
CP to change from 1 kw unlimited, directional 
night to 5 kw unlimited, DA-2. Granted Dec. 22. 

WGMS Washington, D. C— The Good Music 
Station Inc. granted bid to change from 1 kw day 
to 5 kw day, 1 kw night, unlimited time and to 
to move station to Bethesda, Md. Granted Dec. 22. 

WATH Athens, Ga.-A. H. Kovlan & J. D. Sin- 
yard granted CP to change from 1540 kc to 970 kc 
with 1 kw daytime. Granted Dec. 22. 

For Sale — (Cont'd) 




Antennas — Coaxial Cable 

Tower Sales & Erecting Co. 

6100 N. E. Columbia Blvd.,; 
Portland 11, Oregon 

Wanted to Buy 



Pa. Del. N. J. 


BOX 754F, B.T. I 


I have growing list of clients wanting 
stations, small and medium. Urgently 
, need properties in Kansas, Oklahoma, 
Arkansas, Missouri. Sales handled pri- 

Box 811 Tulsa 

Employment Services 


l£| We screen New York's vast 
1,1^: source of qualified personnel; 
t take the guesswork out of hir- 
:' ing for stations anywhere. Tell 
us your needs, we do the rest I 


I; Marjori* Wiiiy, Director, Raaio-TV D/v. 

35 West 53rd St., New York 1S» • PL 7-6385 ||| 


KEAR San Mateo, Calif.— Bay Radio Inc. seeks 
mod. of CP to change main studio location from 
San Mateo to San Francisco. Filed Dec. 21. 

WJBK Detroit, Mich.— Storer Bcstg. Co. seeks 
CP to change from 5 kw night, 10 kw day to 1 kw 
night and 10 kw day, directional day and night. 
Filed Dec. 21. 

KRSD Rapid City, S. D. — John Daniels, Eli 
Daniels & Harry Danfield d/b as Heart of the 
Black Hills Station seek CP to change from 1340 
kc to 1230 kc. Filed Dec. 21. 

Ownership Changes . . . 


KCBS-AM-FM San Francisco, Calif.— Columbia 
Bcstg. System Inc. of Calif, granted voluntary 
assignment to parent corporation Columbia Bcstg. 
System Inc. Granted Dec. 22; announced Dec. 28. 

KQXI (TV) San Jose, Calif.— Standard Radio & 
Tv Co. granted transfer of control to Sunlite 
Bakery for $50,650. A. T. Gilliland, current presi- 
dent of the station, is sole owner of the Sunlite 
Bakery. Granted Dec. 22. 

KOAT Albuquerque; KRSN Los Alamos, N. M. 
— Alvarado Bcstg. Co. granted assignment of 
licenses to Sunshine Bcstg. Co. for $160,000. Prin- 
cipals include Hugh DeWitt Landis (36.3%), owner 
of KICA Clovis, y ? partner KVBC Farmington, 
both in New Mexico and minority stockholder 
KANS Wichita, Kan., and KRGV Weslaco, Tex.; 
William Wayne Phelps (36.3%), owner of KALG 
Alamogordo, N. M.; D. F. Prince (9%), Washing- 
ton attorney and minority stockholder WSBR 
Pensacola, Fla.; Robert Porton (9%), KRSN gen- 
eral manager, and William Spack Jr. (9%), KRSN 
assistant manager. Granted Dec. 22. 

WSPN Saratoga Springs, N. Y.— SPA Bcstrs. Inc. 
granted transfer of control to Joseph Donohue 
and 7 others through sale of 39.5% interest for 
$7,900. Principals now include Pres. Richard 
O'Connor (22.5%); Joseph Donohue (38%), Treas. 
Martin Karig (12.5%), 25% stockholder WWSC 
Glens Falls. 99%, stockholder WLPS Ticonderoga, 
and 7V2% stockholder WNOR Syracuse, all New 
York, and Kenneth H. Freebern (20%). Granted 
Dec. 22. 

WRAW Reading, Pa. — Reading Bcstg. Co. grant- 
ed voluntary relinquishment of negative control 
by James Hale Steinman through gift of 50 shares 
of stock to James Hale Steinman Foundation, 
charitable trust. Granted Dec. 21; announced 
Dec. 28. 

WAYB Waynesboro, Va. — Waynesboro Bcstg. 
Corp. granted voluntary transfer of control to 
N. Wilbur Kidd through purchase of remaining 
58.7% interest for $22,627. Granted Dec. 22. 


KSTL St. Louis, Mo. — Radio St. Louis Inc. 

seeks voluntary transfer of control to Edward E. 
Haverstick Jr. and four others through sale of 
57.5% interest for $131,750. Principals include 
Pres. Dick J. Kasten (5%); Sec. William K. Hav- 
erstick (30%); Treas. Edward E. Haverstick Sr. 
(40%), and Edward E. Haverstick Jr. (15%). 
Filed Dec. 21. 

WPAT Paterson, N. J. — North Jersey Bstcg. Co. 
seeks assignment of license to WPAT Inc. for 
$300,000. Principals include Emanuel Dannett 
(99.5%), attorney, and Dickens H. Wright (0.5%), 
executive vice pres. and general manager WPAT. 
Filed Dec. 22. 

WOOW New Bern, N. C— Craven Bcstg. Co. 
seeks voluntary transfer of control to James A. 
Ballard, Furman Y. Sorrell and Raymond Lacy 
Ballard through sale of all stock for $25,000. 
Principals in equal partnership include Pres. 
Furman Y. Sorrell, physician; Sec. -Treas. James 
A. Ballard, general manager WADE Eadesboro, 
N. C, and Vice Pres. Raymond L. Ballard, furni- 
ture salesman. Filed Dec. 20. 

KTVQ (TV) Oklahoma City, Okla.— Republic 
Tv & Radio Co. seeks transfer of control from 
John Esau and others to Duke Duvall and John 
Esau, trustees in bankruptcy. Filed Dec. 21. 

WKGN Knoxville, Tenn. — Clarence Beaman Jr. 
tr/as WKGN Bcstg. Co. seeks assignment of li- 
cense to WKGN Inc. for $75,000. Principals in- 
clude Pres. George P. Mooney (i/ 3 ); Vice Pres. 
D. Lynch (V3). and Sec. -Treas. Abe D. Waldauer 
(Y3). All are associated in ownership of WBSR 
Pensacola, Fla. Filed Dec. 22. 

KOMO-TV Seattle, Wash.— Fisher's Blend Sta- 
tion Inc. seeks assignment to subsidiary corpora- 
tion Fisher's Tv Co. Filed Dec. 20. 

Hearing Cases . . . 


KVMC Colorado City, Tex.— FCC Hearing Ex- 
aminer J. D. Bond issued an initial decision 
looking toward denial of the application of Elden 
B. and John B. Mahon, a partnership d/b as 
Colorado City Bcstg. Co., for construction permit 
to increase power of station KVMC Colorado City, 
Tex., from 500 w to 1 kw, operating daytime only 
on 1320 kc. Action Dec. 27. 


KPIX (TV) San Francisco, Calif.— The Com- 
mission, on its own motion, ordered an inquiry 
to ascertain whether any of its rules or regula- 
tions or any of the provisions of the Communi- 
cations Act have been violated in connection with 
the tampering with and damage to equipment and 
installation of tv station KPIX of the Westing- 
house Broadcasting Co., at San Francisco, Calif., 
which prevented its broadcasting on Dec. 14th 
and if so, to ascertain by whom the violations 
were committed and what action should be taken 
in connection with these matters by this Commis- 
sion. Action Dec. 22. 

WFTL-TV Ft. Lauderdale, Fla.— FCC by Memo- 
randum Opinion and Order, dismissed as moot 
the protest filed by WINZ and WMFL (TV), ch. 
33, Miami, requesting the Commission to set 
aside its action of Oct. 21 in granting condition- 
ally a Special Temporary Authorization to Tri- 
County Bcstg. Co. to operate tv station WFTL- 
TV (ch. 23) Fort Lauderdale, Fla., at a new 
transmitter site, and canceled said STA. Chair- 
man McConnaughey absent; Comr. Eartley con- 
curred in result. Action Dec. 22. 

Tampa, Fla. — Ch. 6 proceeding. By Memoran- 
dum Opinion and Order, the Commission denied 
petitions by Pinellas Bcstg. Co. for rehearing, 
reopening of record, or for stay, and by The 
Tampa Bay Area Telecasting Corp. for reconsid- 
eration and oral argument, directed against the 
Commission's Decision of Aug. 6 granting the 
application of The Tribune Co. for new tv station 
in Tampa, Fla., on ch. 8, and denying competing 
applications of Pinellas and Tampa Bay for same 
channel in St. Petersburg, Fla. Comr. Bartley 
concurred in result; Comr. Webster not voting. 
Action Dec. 22. 

Parma-Onondaga, Mich. — Ch. 10 contest. By 
Order, the Commission amended its Order of 
Sept. 23 and clarified and brought up to date 
hearing issues on the five competing applications 
(Triad Television Corp., Booth Radio & Televi- 
sion Stations Inc., Television Corp. of Michigan 
Inc., Jackson Bcstg. & Television Corp., and 
Michigan State Board of Agriculture) for a new 
tv station on ch. 10 in Parma-Onondaga, Mich. 
Action Dec. 22. 

WROW-AM-TV Albany, N. Y.— FCC by Memo- 
randum Opinion and Order, denied request filed 
Dec. 10 by WTRI (TV) (ch. 35) Albany, N. Y., for 
temporary stay and request for oral argument 
directed against the grant without hearing on 
Nov. 3 of transfer of control of WROW-AM-TV 
Albany, N. Y., from Hyman Rosenblum, et al., to 
Lowell J. Thomas, et al. Action Dec. 22. 

Buffalo, N. Y. — Ch. 7 proceeding. FCC by Mem- 
orandum Opinion and Order, granted joint peti- 
tion of Great Lakes Tv Inc. and Greater Erie 
Bcstg. Co. requesting reconsideration of a ruling 
made by the Examiner on the record with re- 
spect to admission of WKBW-TV Exhibit 31, in 
re applications for ch. 7 in Buffalo, N. Y. Action 
Dec. 23. 

McMinnville, Tenn. — By Memorandum Opinion 
and Order, the Commission granted protest of 
WAGG Franklin, Tenn., for reconsideration of 
Commission action of Nov. 3 granting Cumber- 
land Valley Bcstg. Co., a CP for a new am sta- 
tion in McMinnville, Tenn., on 960 kc, 500 w, D; 
postponed effective date of said grant pending 
final determination after hearing on application 
to be held on Feb. 7; denied protest in other 
respects. Action Dec. 22. 

KGUL-TV Galveston, Tex.— By Memorandum 
Opinion and Order, the Commission denied four 
petitions filed by KGUL-TV, ch. 11, Galveston, 
Texas, urging review of examiner's rulings on 
subpoenas in the hearing on its application for 
modification of CP to change transmitter site and 
make other changes. Grant on Sept. 1 of KGUL- 
TV's application was protested by Houston Con- 
solidated Television Co. (KTRK-TV, ch. 13). 
Houston, and the effective date thereof was post- 
poned pending final determination in this pro- 
ceeding. Action Dec. 22. 

Petersburg, Va. — Ch. 8 proceeding. By Memo- 
randum Opinion and Order, the Commission de- 
nied Oct. 29 petition by Southside Virginia Tele- 
casting Corp. for rehearing, reconsideration and 
reargument of Commission Decision of Sept. 29 
granting a construction permit to Petersburg 
Television Corp. for a new tv station on ch. 8 
in Petersburg, Va.. and denying Southside's com- 
peting application. Comr. Bartley concurred in 
result; Chairman McConnaughey not voting. Ac- 
tion Dec. 22. 






Page 77 


Routine Roundup . . . 

December 22 Decisions 


By the Commission en banc 
Renewal of License 

The following stations were granted renewal 
of licenses for the regular period: 

WWGP Sanford, N. C; WTYN Tryon, N. C; 
WHED Washington, N. C; WTAB Tabor City, 
N. C; WRHI-AM-FM Rock Hill, S. C; WOLS 
Florence, S. C. 

December 22 Applications 

Modification of CP 

KXXL Monterey, Calif., S. A. Cisler— Mod. of 

CP (BP-8076) as mod. which authorized new 
standard broadcast station for extension of com- 
pletion date (BMP-6730). 

WRBL-TV Columbus, Ga., Columbus Bcstg. Co. 
—Mod. of CP (BPCT-1759) as mod. which author- 
ized new tv station to extend completion date 
to 5-1-55 (BMPCT-2691). 

KCEB (TV) Tulsa, Okla., Elfred Beck— Mod. 
of CP (BPCT-1392) as mod. which authorized new 
tv station to extend completion date (BMPCT- 

KTSM-TV El Paso, Tex.. Tri-State Bcstg. Co.— 
Mod. of CP (BPCT 999) as mod. which author- 
ized new tv station to extend completion date 
to 7-17-55 (BMPCT-2692). 

WBAP-TV Ft. Worth, Tex., Carter Pub. Inc.— 
Mod. of CP (BPCT-1795) as mod. which author- 
ized changes in facilities of existing tv station 
to extend completion date to 4-19-55 (BMPCT- 

December 27 Applications 


Remote Control 

WLOS Asheville, N. C, Skyway Bcstg. Co.— 

WIMA Lima, Ohio, Northwestern Ohio Bcstg. 
Corp.— (BRC-613). 

KEYS Corpus Christi, Tex., Earl C. Dunn, 
Charles W. Rossi, H. B. Lockhart and E. C. 
Hughes d/b as Nueches Bcstg. Co.— (BRC-612). 

KAND Corsicana, Tex., Alto Inc.— (BRC-611). 

Application Returned 

WCRB Waltham, Mass., Charles River Bcstg. 
Co.— Mod. of CP (BP-8885) which authorized 
change hours of operation using power of 1 kw, 
install directional antenna (DA-1) and change 
studio location to make changes in the antenna 

License for CP 

WLAD-FM Danbury, Conn., Berkshire Bcstg. 
Corp. — License to cover CP (BPH-1940) which 
authorized new fm station (BLH 1020). 

Renewal of License 

WLRD (FM) Miami, Fla., Alan Henry et al. d/b 
as Mercantile Bcstg. Co.— (BRH-448). 

WTSP-FM St. Petersburg, Fla., Pinellas Bcstg. 
Co.— (BRH-236). 


WKEU-FM Griffin, Ga., Radio Station WKEU— 

CP to replace permit (BPH-1919) as mod. which 
replaced expired permit (BPH-1999). 

License for CP 

WDOK-FM Cleveland, Ohio, Civic Bcstrs. Inc. — 
License to cover CP (BPH-1945) which author- 
ized new fm station (BLH-1019). 

Modification of CP 

WBAP-FM Ft. Worth, Tex., Carter Pub. Inc.— 

Mod. of CP (BPH-1929) which authorized changes 
in licensed station for extension of completion 
date (BMPH-4970). 

WALB-TV Albany, Ga., Herald Pub. Co.— Mod. 
of CP (BPCT-1285) as mod. which authorized 
new tv station to extend completion date to 
3-23-55 (BMPCT-2695). 

WKNY-TV Kingston, N. Y., WKNY-TV Corp.— 
Mod. of CP (BPCT-1264) as mod. which author- 
ized new tv station to extend completion date 
to July 1955 (BMPCT-2694). 


KMPT (TV) Oklahoma City, Okla., Everett E. 
Cotter, Trustee and Receiver — CP to replace ex- 
pired CP (BPCT-1862) which authorized replace- 
ment of CP for tv station (BPCT-1935). 

Modification of CP 

KVAL-TV Eugene, Ore., Eugene Television Inc. 
—Mod. of CP (BPCT-1231) as mod. which au- 
thorized new tv station to extend completion 
date to 1-31-55 (BMPCT-2693). 

KCEN-TV Temple, Tex., Bell Pub. Co.— Mod. 
of CP (BPCT-1426) as mod. which authorized 
new tv station to extend completion date 

Application Returned 

WFTL-TV Ft. Lauderdale, Fla., Tri-County 

Bcstg. Co. — Inconsistent with Sec. 3.607 of the 
Commission's Rules. 

December 28 Decisions 

By Hearing Examiner James D. Cunningham 

Chief Broadcast Bureau — Granted petition for 
extension of time to Jan. 24 within which both 
parties will submit proposed findings in re appli- 
cation of WWBZ Vineland, N. J. (Docket 10133; 
BR-1435) (Action of 12/27). 

WMID Atlantic City, N. J., Mid-Atlantic Bcstg. 

Co. — Ordered a prehearing conference for Feb. 
15 in re applications for renewal of license and 
transfer of control (Dockets 11045-46) (Action 
taken 12/22). 

By Hearing Examiner Annie Neal Huntting 
on Dec. 23 

Onondaga, Mich., Mich. State Board of Agricul- 
ture — Granted petition for leave to amend its tv 
application for ch. 10 (Docket 11173), to show 
certain changes resulting from death of Winfred 
G. Armstrong. 

WSDR Sterling, DJ., Blackhawk Bcstg. Co.— 

Issued first statement concerning prehearing 
conferences and order which shall govern the 
course of proceeding to the extent indicated 
(Docket 11146). 

East Central Independent 

Well balanced economy of agricultural and manufacturing. 
Educational institution and above average retail trading area 
combine to make this property extremely attractive. Market 
boasts over $140,000,000.00 annual retail sales with 100,000 
population in metropolitan area. Financing is available on this 
profitable facility. 

Appraisals • Negotiations • Financing 


James W. Blackburn 
Clifford Marshall 
Washington Bldg. 
Sterling 3-4341-2 

numuujj ■■■■■■■■ 

Ray V. Hamilton 
Phil Jackson 
Tribune Tower 
Delaware 7-2755-6 

William T. Stubblefield 

235 Montgomery St. 
Exbrook 2-5671-2 

Newburyport, Mass., Theodore Feinstein; Sher- 
wood J. Tarlow — Issued first statement concern- 
ing prehearing conferences and order which shall 
govern the course of proceeding re applications 
for new am stations (Dockets 11141-42); and con- 
tinued hearing now scheduled for Feb. 10 to 
Feb. 21. 

Actions Taken Dec. 21 

Issued third statement concerning prehearing 
conferences and order which shall govern the 
course of proceeding re ch. 10 (Dockets 11169 et 
al.), and continued prehearing conferences and 
hearing scheduled for Jan. 10 and 14 to Jan. 14 
and 24, respectively, re Parma-Onondaga, Mich., 

Port Arthur, Tex., Port Arthur College; Smith 
Radio Co. — Granted petitions of applicants for 
leave to amend their applications for tv ch. 4 
(Dockets 10285, 10352), and dismissed "Response" 
filed by Smith Radio on July 23 because not 
related to petition to amend. 

Parma, Mich., Jackson Bcstg. & Tv Corp. — 
Dismissed petition to advance hearing date in 
re applications for tv ch. 10 (Dockets 11169 et al.). 

By Hearing Examiner Charles J. Frederick 
on Dec. 22 

Jacksonville, Fla., City of Jacksonville, et al. — 

Extended the time for filing proposed findings in 
re applications for tv ch. 12, from Dec. 28 to Jan. 
11, and the time for filing replies to said proposed 
findings was , extended from Jan. 10 to Jan. 24 
(Dockets 10833 et al.). 

By Hearing Examiner H. Gilford Irion on Dec. 23 

Charlotte, N. C, Radio Station WSOC Die. et al. 

— Gave notice of further hearing to be held on 
Jan. 19 in re applications for tv ch. 9 (Dockets 
8837 et al.). 

By the Broadcast Bureau 
Actions Taken Dec. 23 
Granted License 

WNAS (FM) New Albany, Ind., School City of 
New Albany — Granted license covering changes . _ 
in educational station (BLED-162). 

WPRK (FM) Winter Park, Fla., RoUins College 
— Granted license covering changes in educational 
station (BLED-163). 

WLCS-FM Baton Rouge, La., Air Waves Inc. — 
Granted license covering changes in existing sta- 
tion (BLH-1011). 

Remote Control 

WIMA-FM Lima, Ohio, Northwestern Ohio - 
Bcstg. Corp. — Granted authority to operate trans- 
mitter by remote control. 

Modification of CP 


The following were granted Mod. of CP's 
extensions of completion date as shown: 

KTSM-TV El Paso, Tex., to 7-17-55; WALB-TV 
Albany, Ga., to 6-23-55: WRBL-TV Columbus, Ga., 
to 7-2-55; KCEB (TV) Tulsa, Okla., to 7-1-55; 
WBAP-TV Fort Worth, Tex., to 7-19-55; WNPT 
Tuscaloosa, Ala., to 3-21-55 (condition). 

Actions Taken Dec. 22 
Modification of CP 

WFST Forest, Miss., Scott County Bcstg. Co. — 

Granted Mod. of CP for approval of antenna, 
transmitter and studio location (BMP -6721). 

Remote Control 

The following stations were- granted authority 
to operate transmitters by remote control: 

KFIZ Fond du Lac, Wis.; WCDL Carbondale, 
Pa.; WTOK Meridian, Miss. 

Actions of Dec. 21 
Granted License 

WCGC Belmont, N. C, Central Bcstg. Co.— 

Granted license for am station; 1270 kc, 500 w D 

KYA San Francisco, Calif., KYA Inc. — Granted 
license covering new transmitter and change in 
studio location (BL-5547). 

WMVO-FM Mt. Vernon, Ohio, The Mount Ver- 
non Bcstg. Co. — Granted license covering changes 
in fm station (BLH-1018). 

Modification of License 

WFBM Indianapolis; WEOA Evansville, Did.; 
WFBM Inc.— Granted Mod. of licenses to change 
name of licensee to Consolidated Tv and Radio 
Bcstrs Inc. (BML-1612). 

Page 78 « January 3, 1955 



WGBH-FM Boston, Mass., WGBH Educational 
Foundation — Granted Mod. of license to change 
studio site to Cambridge, Mass. (BMLED-10). 


KFUO Clayton, Mo., The Lutheran Church of 
Missouri Synod — Granted CP to install a new 
aux. transmitter (BP-9475). 

Remote Control 

WCLG Morgantown, W. Va., Morgantown Bcstg. 
Co. — Granted authority to operate transmitter by 
remote control. 

Modification of CP 

WHLM Bloomsburg, Pa., Bloom Radio — Granted 
Mod. of CP to change type transmitter; condition 

WHBF-TV Rock Island, 111., Rock Island Bcstg. 
Co. — Granted Mod. of CP to install new antenna 
system (BMPCT-2686). 

The following stations were granted extension 
of completion dates as indicated: 

WNYC-FM New York, N. Y., to 6-1-55; KCCT- 
FM Corpus Christi, Tex., to 2-1-55; WAZL-TV 
Hazleton, Pa., to 7-14-55; KVSO-TV Ardmore, 
Okla., to 7-12-55; KHSL-TV Chico, Calif., to 
7-11-55; KPLC-TV Lake Charles, La., to 7-12-55; 
WTWO Bangor, Maine, to 7-5-55; WJRT (TV) 
Flint, Mich., to 7-12-55; WSAU-TV Wausau, Wis., 
to 7-12-55; WDUV Jacksonville, Fla., to 4-19-55; 
KFXJ Grand Junction, Colo., to 1-23-55 (condi- 

WOPT (TV) Chicago, 111., WOPA-TV Inc.— 

Granted Mod. of CP to change name to WOPA 
Inc. and to show issuance of additional stock 

Actions of Dec. 20 
Granted CP ( 

WXYZ Detroit, Mich., WXYZ Inc.— Granted CP 
for installation of new transmitter (BP-9592). 

KUGN-FM Eugene, Ore., KUGN Die— Granted 
CP to replace expired CP (BPH-1971) (BPH- 

KGVO-TV Missoula, Mont., Mosby's Inc. — 
Granted CP to replace expired CP (BPCT-829) 
as mod. which authorized new tv station (BPCT- 

Modification of CP 

The following were granted Mod. of CP's for 
extension of completion dates: 

WXYZ-TV Detroit, Mich., to 7-11-55; WINT 
Waterloo, Ind., to 7-7-55; WTAO-TV Cambridge, 
Mass., to 7-5-55; KCOA Corona, Calif., to 7-14-55; 
WHBQ-TV Memphis, Tenn., to 6-30-55; WNYC- 
TV New York City, to 7-12-55. 

December 28 Applications 


Renewal of License 

WDCF Dade City, Fla., The Pasco Bcstg. Co.— 

WVOP Vidalia, Ga., Vidalia Bcstg. Co.— (BR- 

WJFR Caguas, P. R., Jorama-Fer Radio Corp. — 


WKAQ San Juan, P. R., El Mundo Bcstg. Corp. 
— (BR-1169). 

WWPB-FM Miami, Fla., Paul Brake— (BRH- 


License for CP 

KGO-FM San Francisco, Calif., American 
Bcstg. -Paramount Theatres Inc. — License to cover 
CP (BPH-1979) which authorized changes in 
licensed station (BLH-1023). 

Modification of CP 

WBID-TV Detroit, Mich., Woodward Bcstg. Co. 
Mod. of CP (BPCT-1589) as mod. which author- 
ized new tv station to extend completion date 
to 9-19-55 (BMPCT-2699). 

WOCN (TV) Atlantic City, N. J., David E. 
Mackey— Mod. of CP (BPCT-1457) as mod. which 
authorized new tv station to extend completion 
date to September, 1955 (BMPCT-2698). 

KGGM-TV Albuquerque, N. M., New Mexico 
Bcstg. Co.— Mod. of CP (BPCT-1393) as mod. 
which authorized new tv station to extend com- 
pletion date to 7-6-55 (BMPCT-2697). 

January 3, 1955 


Tv Stations on the Air With Market Set Count 
And Reports of Grantees' Target Dates 

Editor's note: This directory is weekly status report of (1) stations that are operating as commercial 
and educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- 
ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- 
spective set estimates of their coverage areas. Where estimates differ among stations in same city, 
separate figures are shown for each as claimed. Set estimates are from the station. Further queries 
about them should be directed to that source. Total U. S. sets in use is unduplicated B'T estimate. 
Stations not preceded by triangle (►) are grantees, not yet operating. 


Birmingham — 

► WABT (13) NBC, ABC, DuM; Blair; 303.680 

► WBRC-TV (6) CBS; Katz; 304.316 
WJLN-TV (48) 12/10/52-Unknown 
WEDB (»10) 10/13/54-Unknown 

Decaturt — 

►-WMSL-TV (23) NBC: Walker; 22.250 

Total stations on air in IT. S. and possessions: 
421; total cities with stations on air; 279. Both 
totals include XEJ-TV Juarez and XETV (TV) 
Tijuana, Mexico, as well as educational outlets 

that are operating. Total sets in use 34,821,844. 

* Indicates educational stations. 

+ Cities NOT interconnected to receive network 

(a) Figure does not include 375,314 sets which 
WBEN-TV Buffalo reports it serves in Canada. 

<b) Number of sets not currently reported by 
WHAS-TV Louisville, Ky. Last report was 205,- 
544 on July 10, 1952. 

c) The following stations have suspended regular 
operations but have not turned in CP's: WKAB- 
rv Mobile, Ala..; KBID-TV Fresno, Calif.; KTHE 
(TV) Los Angeles; WRAY-TV Princeton, Did.; 
WKLO-TV Louisville, Ky.; KFAZ (TV) Monroe, 
La.; WPMT (TV) Portland, Me.; WFTV (TV) Du- 
lath, Minn.; WCOC-TV Meridian, Miss.; KACY 
(TV) Festus, Mo.; KOPR-TV Butte, Mont.; 
WFPG-TV Atlantic City, N. J.; WTVE (TV) El- 
mira, N. Y.; WIFE (TV) Dayton, Ohio; KCEB 
(TV) Tulsa, Okla.; WLBR-TV Lebanon, Pa.; 
WKJF-TV Pittsburgh, Pa.; KNUZ-TV Houston, 
Tex.; KETX (TV) Tyler, Tex.; WTOV-TV Nor- 
folk, Va. 

<d) Shreveport Tv Co. has received initial deci- 
sion favoring it for ch. 12, which is currently 
operated by Interim Tv Corp. [KSLA (TV)]. 

{Broadcasting • Telecasting 

Dothant — 

WTVY (9) Hollingbery; 7/2/54-Unknown 
Mobilet — 

► W ALA -TV (10) ABC, CBS, NBC; Headley- 

Reed; 92,000 
WKAB-TV (48) See footnote (c) 
The Mobile Tv Corp. (5) Initial Decision 2/12/54 

Montgomery — 

»-WCOV-TV (20) ABC, CBS. NBC, DuM; Ray- 
mer; 43,450 

► WSFA-TV (12) NBC; Headley-Reed 

Munfordt — 

WEDM (»7) 6/2/54-Unknown 

Selmat — 

WSLA (8 ) 2/24/54-Unknown 


Mesa (Phoenix) — 

► KVAR (12) NBC, DuM; Raymer; 101.523 

New Starters 

The following tv stations are the new- 
est to start regular programming: 

WSFA-TV Montgomery, Ala. (ch. 12), 
Dec. 25. 

WOAY-TV Oak Hill, W. Va. (ch. 4), 
Dec. 14. 

WBRC rv 























» A t I a A * 







tin inn t— v * 















our TV 



List oi 

Write, wire /" A or phone 














































January 3, 1955 • Page 79 


Phoenix — 

► KOOL-TV (10) ABC; HoUingbery; 106,800 

► KPHO-TV (5) CBS, DuM; Katz; 103,800 
KTVK (3) Weed; 6/10/54-Feb. '55 

Tucson — 

► KOPO-TV (13) CBS, DuM; HoUingbery; 34,866 

► KVOA-TV (4) ABC, NBC; Raymer; 34,866 

Yuma \ — 

► KIVA (11) NBC, DuM; Grant; 24,670 


El Doradot — 

KRBB (10) 2/24/54-Unknown 
Fort Smitht— 

► KFSA-TV (22) ABC, CBS, NBC, DuM; Pearson; 


KNAC-TV (5) Rambeau; 6/3/54-Feb. '55 
Hot Springst— 

KTVR (9) 1/20/54-Unknown 
Little Rock— 

► KARK-TV (4) NBC, DuM; Petry; 85,764 
KETV (23) 10/30/53-Unknown 

KTHV (11) Branham; 11/4/54-Unknown 

► KATV (7) (See Pine Bluff) 

Pine Blufft— 

► KATV (7) ABC, CBS; Avery-Knodel; 77.233 
Texarkana — 

► KCMC-TV (6) See Texarkana, Tex. 


Bakersrield — 

► KBAK-TV (29) ABC, DuM; Forjoe; 84,000 

► KERO-TV (10) CBS, NBC; Avery-Knodel; 


Berkeley (San Francisco) — 

► KQED (*9) 
Chico — ■ 

► KHSL-TV (12) ABC. CBS, NBC, DuM; Avery- 

Knodel; 48.962 
Coronat — 

KCOA (52), 9/16/53-Unknown 
Eurekat — 

► KIEM-TV (3) ABC. CBS. NBC, DuM; Hoag- 

Blair, Blair Tv; 18,778 
Fresno — 

KBID-TV (53) See footnote (c) 

► KJEO (47) ABC. CBS: Branham; 142.79R 

► KMJ-TV (24) CBS, NBC; Raymer; 142,000 
KARM, The George Harm Station (12) Boiling; 

Initial Decision 8/31/54 
Los Angeles — 

► KABC-TV (7) ABC; Petry; 1,983,873 
KBIC-TV 1 22) 2/10/52-Unknown 

► KCOP (13) Katz; 1,983.873 

► KHJ-TV (9) DuM; H-R; 1,983,873 

► KNXT (2) CBS; CBS Spot Sis.; 1,983,873 

► KRCA (4) NBC; NBC Spot Sis.; 1,983,873 
KTHE (*28). See footnote (c) 

► KTLA (5) Raymer; 1,983,873 

► KTTV (11) Blair; 1.983,873 

KTRB-TV (14) 2/17/54-Unknown 

Montereyt — 

► KMBY-TV (8) ABC. CBS. NBC. DuM; HoUing- 

bery; 492.371 
Sacramento. — 

KBIE-TV (46) 6/20/53-Unknown 
KCCC-TV (40) ABC. CBS, NBC, DuM; Weed; 

KCRA Inc. (3) Initial Decision fi/3'51 
KBET-TV (10) H-R; 9/29/54-2/15/55 
Salinast — 

»■ KSBW-TV (8) ABC. CBS. NBC. DuM; HoUing- 
bery; 492,371 
San Diego — 

► KFMB-TV (8) ABC, CBS; Petry; 285,333 

► KFSD-TV (10) NBC; Katz; 285,333 
KUSH (21) 12/23/53-Unknown 

San Francisco — 

KBAY-TV (20) 3/11/53-Unknown (granted STA 
Sept. 15) 

► KGO-TV (7) ABC; Petry; 1,033.430 

► KPIX (5) CBS; Katz; 1,033,430 
p»KRON-TV (4) NBC; Free & Peters; 1,033,430 

► KSAN-TV (32) McGillvra; 136,250 


RaBlO and TttMn 

BO CAST 58™ *T«CT 

San Joset — 

KQXI (11) 4/15/54-Unknown 
San Luis Obispot — 

► KVEC-TV (6) ABC, DuM; Grant; 78,148. 
Santa Barbara — 

KEYT (3) ABC. CBS, NBC, DuM; HoUingbery; 

Stocktont — 

>>KOVR (13) DuM; Blair 

•-KTVU (36) NBC; HoUingbery; 112.000 

Tulare (Fresno) — 

KWG (27) DuM; Forjoe; 150.000 
Visaliat — 

KAKI (43) 10/6/54-Unknown 


Colorado Springs — 

►KKTV (11) ABC, CBS, DuM; HoUingbery: 

► KRDO-TV (13) NBC; McGillvra; 32,000 
Denver — 

► KBTV (9; A.BC; Free & Peters; 253,596 

► KFEL-i V (2) DuM: Blair; 253,596 

► KLZ-TV (7) CBS; Katz; 253,596 

► KOA-TV (4) NBC; Petry; 253.596 
KRMA-TV (»6) 7/1/53-Unknown 

Grand Junctiont — 

► KFXJ-TV (5) NBC, ABC, DuM; Holman, 7,600 

► KCSJ-TV (5) NBC; Avery-Knodel; 50,906 


Bridgeport — 

WCEE (*71) 1/29/53-Unknown 

► WICC-TV (43) ABC, DuM; Young: 72,340 

WCHF (*24) 1/29/53-Unknown 

► WGTH-TV (18) ABC, DuM; H-R; 241,236 
New Britain — 

► WKNB-TV (30) CBS; Boiling; 219,422 
New Haven — 

WELI-TV (59) H-R; 6/24/53-Unknown 

► WNHC-TV (8) ABC, CBS, NBC. DuM: Katz; 

New Londont — 

WNLC-TV (26) 12/31/52-Unknown 
Norwich! — 

WCNE (*63) 1/29/53-Unknown 
Stamfordt — 

WSTF (27 ) 5/27/53-Unknown 
Waterbury — 

► WATR-TV (53) ABC: Stuart; 156.000 


Wilmington — 

► WDEL-TV (12) NBC, DuM; Meeker: 223.029 


Washington — 

► WMAL-TV (7) ABC; Katz; 600,000 
WOOK-TV (50) 2/24/54-Unknown 

► WRC-TV (4) NBC; NBC Spot Sis.; 655,000 

► WTOP-TV (9) CBS; CBS Spot Sis.; 646.900 

► WTTG (5) DuM; Blair; 620,000 
Washington Metropolitan Tv Corp. (20) 10/21/ 



Clearwatert — 

WPGT (32) 12/2/53-Unknown 
Daytona Beacht — 

WMFJ-TV (2) 7/8/54-7/1/55 
Fort Lauderdale — 

► WITV (17) ABC, DuM; Boiling; 121.000 (alse 

Fort Myerst — 

► WINK-TV (11) ABC; Weed; 10,439 
Jacksonville — 

► WJHP-TV (36) ABC, NBC, DuM; Perry; 75,600 
*• WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sis.. 


WOBS-TV (30) Stars National; 8/12/53-Spring 
Miami — 

► WGBS-TV (23) NBC 
WMFL (33) 12/9/53- Unknown 

WMIE-TV (27) Stars National; 12/2/53-1/1/55 
WTHS-TV (»2) 11/12/53-Unknown 

► WTVJ (4) CBS, ABC, NBC, DuM; Free & 

Peters; 295,300 

► WITV (17) See Fort Lauderdale 
Orlando — 

► WDBO-TV (6) CBS, ABC. NBC. DuM: Blair.. 

Panama Cityt — 

► WJDM (7) ABC, NBC; HoUingbery; 22.500 

Directory information is in following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 
date for grantees. 

Page 80 * January 3, 1955 

Pensacolat — 

► WEAR-TV (3) ABC, CBS, DuM; HoUingbery; 


► WPFA (15) Young 

St. Petersburg — 

► WSUN-TV (38) ABC, CBS, DuM; Weed; 124,000 
Tampaf — 

WFLA-TV (8) Blair; 8/4/54-Feb. '55 
WTVT (13) Avery-Knodel; 9/2/54-Spring '55 
West Palm Beach — 

WEAT-TV (12) ABC; Walker; 2/18/54-1/1/55 
(granted STA Dec. 22) 

► WIRK-TV (21) ABC, DuM; Weed: 41,220 

► WJNO-TV (5) NBC, CBS, DuM; Meeker; 



Albanyt — 

► WALB-TV (10) ABC, NBC, DuM; Burn-Smith: 

Atlanta — 

► WAGA-TV (5) CBS, DuM: Katz: 456,190 

► WLWA (11) ABC; Crosley Sis.; 460,430 

► WQXI-TV (36) 

► WSB-TV (2) NBC; Petry; 475.221 

AugUST^ — 

► WJBF (6) ABC, NBC, DuM; HoUingbery; 


► WRDW-TV (12) CBS; Headley-Reed; 110,000 
Columbus — , 

► WDAK-TV (28) ABC, NBC, DuM; Headley- 

Reed; 80,220 

► WRBL-TV (4) CBS; HoUingbery; 85,592 

Macon — 

+■ WMAZ-TV (13) ABC, CBS. DuM; Avery- 
Knodel; 81.588 
fc-WNEX-TV (47) NBC; Branham; 62,032 
Romet — 

► WROM-TV (9) Weed: 135.290 
Savannah — 

*■ WTOC-TV (11) ABC. CBS, NBC, DuM; Avery- 
Knodel; 56,241 
WSAV Inc. (3) Initial Decision 3/31/54 
Thomasvillet — 

WCTV (6) Stars National; 12/23/53-Spring '55 


Boiset (Meridian) — 

► KBOI (2) CBS, DuM; Free & Peters; 39,675 

► KIDO-TV (7) ABC, NBC, DuM; Blair; 35,800 
Idaho Falls— ! 1 

► KID-TV (3) ABC, CBS, NBC, DuM; Gill-Perna; 

Pocatello* — 

KWIK-TV (6) ABC; HoUingbery; 3/26/53-Un- 

Twin FallsT— 

KLIX-TV (Hi ABC; HoUingbery: 3/19/53- 

Early '55 


Belleville (St. Louis, Mo.i — 

► WTVI (54) ABC, CBS, DuM: Radio Tv Repre- 

sentatives; 300,274 

Bloomington — 

► WBLN (15) McGillvra; 113.242 
Champaign — 

► WCIA (3) CBS, NBC, DuM; HoUingbery; 307,000 
WTLC (*12) 11/4/53-Unknown 

Chicago — 

► WBBM-TV (2) CBS: CBS Spot Sis.; 1,871.800 

► WBKB (7) ABC; Blair; 2,074,000 

► WGN-TV (9) DuM; HoUingbery; 2,050,000 
WHFC-TV (26) 1/8/53-Unknown 
WIND-TV (20) 3/9/53-Unknown 

► WNBQ (5) NBC; NBC Spot Sis.; 2,043.000 
WOPT (44) 2/10/54-Unknown 

WTTW (*11) 11/5/53-Unknown 

Danville — 

► WDAN-TV (24) ABC; Everett-McKinney; 35.000 
Decatur — 

► WTVP (17) ABC, DuM; Boiling; 140.000 

Evanstoni — 

WTLE (32) 8/12/53-Unknown 
Harrisburgt — 

► WSIL-TV (22) ABC; Walker; 30,000 
Peoria — 

► WEEK-TV (43) CBS, NBC; Headley-Reed; 


► WTVH-TV (19) CBS, ABC, DuM; Petry: 214.000 
WIRL Tv Co. (8) Initial Decision 11/5/54 


Write for free catalogue. 


■ Box 4425 ,. * .yVashingtori. I7. D. C. 



GOING UP on the first lift slab being used in the construction of the new television- 
radio building for WFBC-AM-TV Greenville, S. C, are (I to r) Bevo Whitmore, WFBC- 
AM-TV general manager; Wilson Wearn, WFBC-AM-TV assistant to the president; 
R. A. Jolley, WFBC-AM-TV president, and Sam Hooks, Daniel Co. project engineer. 
Daniel Co. is general contractor for the project; engineers are Lyles, Bissett, Carlisle 
& Wolff of Columbia, S. C. Provisions for transmission of network color programs 
coincidental with occupancy of the building have been announced by the station. 


Quincyt (Hannibal, Mo.) — 

► WGEM-TV (10) ABC, NBC; Avery-Knodel; 


► KHQA-TV (7) See Hannibal, Mo. 

Rockford — 

► WREX-TV (13) ABC, CBS; H-R; 219,257 

► WTVO (39) NBC, DuM; Weed; 94,000 

Rock Island (Davenport. Moline) — 

► WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 

Springfield — 

► WICS (20) ABC, NBC. DuM: Young; 85.000 
Sangamon Valley Tv Corp. (2) Initial Decision 



Bloomington — 

► WTTV (4) NBC, ABC, CBS, DuM; Meeker; 

584,843 (also Indianapolis) 


► WSJV (52) ABC, NBC, DuM; H-R; 204,103 

Evansvillet — 

► WFIE (62) ABC, NBC, DuM: Venard; 78,446 

► WEHT (501 See Henderson Ky 

Evansville Tv Inc. (7) Initial Decision 10/4/54 

Fort Wayne — 

► WKJG-TV (33) NBC. DuM: Raymer: 112,186 
*■ WINT (15) See Waterloo 

WANE-TV (69) Boiling; 9/29/54-Unknown 

Indianapolis — 

► WFBM-TV (6) ABC, CBS; Katz: 665.000 

► WISH-TV (8) ABC. CBS, NBC. DuM; Boiling: 


»- WTTV (4) See Bloomington 
Lafayettet — 

► WFAM-TV (59) ABC. CBS, NBC. DuM: Ram- 

beau; 64,250 
Muncie — 

► WT.BC-TV (49) ABC CBS. NBC. DuM: Hol- 

man, Walker; 97,500 
Notre Dame (South Bend) + — 

WNDU-TV (46) NBC: 8/12/54-Unknown 
Princeton t — 

WR AY-TV (52) See footnote (c) 
South Bend — 

WSBT-TV (34) CBS, DuM; Raymer; 205,778 
Terre Haute— 

► WTHI-TV (10) ABC, CBS. DuM; Boiling: 144.267 
Waterloo (Fort Wayne) — 

► WINT (15) ABC, CBS; H-R; 117.028 


Amps — 

► WOI-TV (5) ABC, CBS, DuM; Weed; 247.590 
Cedar Rapids — 

► KCRG-TV (9) ABC, DuM; Venard; 116.333 

► WMT-TV (2) CBS: Katz: 245.120 
Davenport (Moline. Rock Island) — 

► WOC-TV (6) NBC; Free & Peters; 295.156 

Broadcasting • Telecasting 

Des Moines — 

>■ KGTV (17) ABC; Hollingbery; 76.500 
*- WHO-TV (13) NBC; Free & Peters; 286,000 
Cowies Broadcasting Co. (8) Initial Decision 
Fort Dodget— 

► KQTV (21) ABC; Pearson. 42.100 
Mason City — 

► KGLO-TV (3) CBS, DuM; Weed; 112,572 
Sioux City — 

KCTV (36) 10/30/52-Unknown 

► KTIV (4) NBC, ABC, DuM; Hollingbery; 139,450 

► KVTV (9) ABC, CBS, DuM; Katz; 125,788 
Waterloo — 

► KWWL-TV (7) NBC. DuM; Headley-Reed: 



Great Bendt — 

► KCKT (2) Boiling 

Hutchinson — 

► KTVH (12) CBS, DuM; H-R; 158,652 

Manhattan* — 

KSAC-TV (*8) 7/24/53-Unknown 
Pittsburgt — 

*■ KOAM-TV (7) ABC, NBC, DuM; Katz; 76,116 
Topeka — 

»- WIBW-TV (13) ABC, CBS. DuM: Capper Sis.: 

Wichita — 

► KAKE-TV (10) ABC; Hollingbery 

► KEDD (16) NBC; Petry; 124.311 

Wichita Tv Corp. (3i Initial Decision 8/9/54 


Ashlandt — 

WPTV (59) Petry; 8/14/52-Unknown 
Hendersont (Evansville. Ind ) — 

► WEHT (50) CBS; Meeker; 65,389 

Lexington* — 

WLAP-TV (27) 12/3/53-Unknown 
WLEX-TV (18) For joe; 4/13/54-Jan. "55 

Louisville — 

»■ WAVE-TV (3) ABC, NBC. DuM: NBC Spol 
Sis.; 414,755 

WHAS-TV (11) CBS; Harrington. Righter & 

Parsons See footnote (hi 
WKLO-TV (21) See footnote (c) 
WQXL-TV (41) Forjoe; 1/15/53-early - 55 

Newportf — 

WNOP-TV (74) 12/24/53-Unknown 

Directory information is in following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 
date for grantees. 


Alexandria! — 

- KALB-TV (5) Weed 

Baton Rouge — 

»■ WAFB-TV (28) ABC. CBS, NBC. DuM; Young; 

WBRZ (2) Hollingbery; 1/28/54-March '55 

Lafayettet — 

KLFY-TV (10) Rambeau; 9/16/53-June '55 
KVOL-TV (10) 9/16/53-Unknuwn 

Lake Charles — 

+■ KPLC-TV (7) NBC; Weed; 55.935 

► KTAG (25) CBS, ABC, DuM; Young; 30,000 

Mon roe — 

KFAZ (43) See footnote (c) 
►•KNOE-TV 18) CBS. NBC, ABC. DuM: H-R; 

New Orleans — 

WCKG (26) Gill-Perna; 4/2/53-Early '55 
WCNO-TV (32) Forjoe; 4/2/53-Unknown 

► WDSU-TV (6) ABC, CBS. NBC, DuM; Blair; 

292 587 

► WJMR-TV (61) ABC, CBS, DuM; Boiling; 


Shreveport — 

KSLA (12) ABC, CBS, NBC. DuM; Raymer; 

Shreveport Tv Co. (12) Initial Decision 6/7/54- 

See footnote (d) 
KTBS Inc. (3) Initial Decision 6/11/54 


Bangor — 

WABI-TV (5) ABC, CBS, NBC, DuM; Holling- 
bery; 79.104 
»- WTWO (2) Venard 
Lewiston — 

► WLAM-TV (17) DuM; Everett-McKinney ; 


Poland Spring — 

► WMTW (8) ABC, CBS, DuM; Harrington, 

Righter & Parsons; 259,933 

Portland — 

► WCSH-TV (6) NBC, DuM; Weed; 141,504 

► WGAN-TV (13) ABC. CBS; Avery-Knodel 

WPMT (53) See footnote (c) 






Anyway you 
figure it! 

coverage reallv 
pays-off — per October's 
AR3 and November's Con - 
lr«! ArH with a realistic cost 
per thousand, you can't go wrong!- 
y. lnter-onnec* 3 d with network color, 
December 24th. 


Nationally by Regionally by 


St. Louis, Mo. 

WEHT Channel 5Q 

January 3. 1955 

Pase 81 


Baltimore — 

► WAAM (13) ABC, DuM; Harrington, Righter 

& Parsons; 575,174 

► WBAL-TV (11) NBC; Petry; 575,174 
WITH-TV (72) Forjoe: 12/18/52-Unknown 

► WMAR-TV (2) CBS; Katz; 575,174 
WTLF (18) 12/9/53-Unknown 

Cumberlandf — 

WTBO-TV (17) 11/12/53-Unknown 

Salisburyt — 

► WBOC-TV (16) ABC, DuM; Burn-Smith; 40,760 


Adams (Pittsfield)— 

► WMGT (19) DuM; Walker; 169,015 

Boston — 

► WBZ-TV (4) NBC; Free & Peters; 1,250,000 
WGBH-TV (*2) 7/16/53-Unknown 

WJDW (44 ) 8/12/53-Unknown 

► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,250,000 

Brocktont — 

WHEF-TV (62) 7/30/53-Unknown 

Cambridge (Boston) — 

► WTAO-TV (56) DuM; Everett-McKinney; 

Springfield — 

► WHYN-TV (55) CBS, DuM; Branham; 160,000 

► WWLP (61) ABC, NBC; Hollingbery; 160,000 
Worcester — 

WAAB-TV (20) Forjoe; 8/12/53-Unknown 

► WWOR-TV (14) ABC, DuM; Raymer; 68,112 


Ann Arbor — 

► WPAG-TV (20) DuM; Everett-McKinney; 22.400 
WUOM-TV (»26) 11/4/53-Unknown 

Battle Creek — 

WBCK-TV (58) Headley-Reed; 11/20/52-Un- 

Bay City (Midland, Saginaw) — 

► WNEM-TV (5) NBC, DuM; Headley-Reed; 


► WWTV (13) ABC, CBS, DuM; Weed; 62.410 

WBID-TV (62) 11/19/53-Unknown 

► WJBK-TV (2) CBS; Katz; 1.468,400 
WTVS (*56) 7/14/54-Unknown 

► WWJ-TV (4) NBC; Hollingbery; 1,466.000 

► WXYZ-TV (7) ABC; Blair; 1,469,000 

► CKLW-TV (9) See Windsor, Ont. 

East Lansingt — 

► WKAR-TV (*60) 

WJRT (12) 5/12/54-Early *55 
Grand Rapids — 

► WOOD-TV (8) ABC, NBC, DuM; Katz; 460,860 
WMCN (23) 9/2/54-Unknown 

Kalamazoo — 

► WKZO-TV (3) ABC. CBS, NBC. DuM; Avery- 

Knodel; 539,390 

Lansing — 

► WTOM-TV (54) ABC, DuM; Everett-McKinney; 


► WJIM-TV (6) ABC, CBS, NBC; Petry; 413,573 

Marquettet — 

WAGE-TV (6) 4/7/54-Unknown 

Muskegont — 

WTVM (35) 12/23/52-Unknown 

Saginaw (Bay City, Midland)— 

► WKNX-TV (57) ABC, CBS; Gill-Perna; 140,000 

Traverse Cityt — 

► WPBN-TV (7) NBC; Holman 


Austin — 

► KMMT (6) ABC; Pearson; 95,951 
Duluth (Superior, Wis.) — 

► KDAL-TV (3) ABC, NBC; Avery-Knodel; 74,500 

► WDSM-TV (6). See Superior, Wis. 
WFTV (38) See footnote (c) 

Hibbingt — 

KHTV (10) 1/13/54-Unknown 

Minneapolis (St. Paul) — 

KEYD-TV (9) DuM; H-R; 6/10/54-1/9/55 

► WCCO-TV (4) CBS; Free & Peters; 550,000 

► WTCN-TV (11) ABC; Blair; 550,000 
Rochester — 

► KROC-TV (10) NBC; Meeker; 92.386 

St. Paul (Minneapolis) — 

► KSTP-TV (5) NBC; Petry; 511,000 

IcWMIN-TV (11) ABC; Blair; 550,000 

Directory information is in following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 
date for grantees. 

Page 82 • January 3, 1955 


Biloxit — 

Radio Assoc. Inc. (13) Initial Decision 7/1/54 

Columbust — 

WCBI-TV (4) McGillvra; 7/28/54-Early "55 

Jackson — 

► WJTV (25) CBS, DuM; Katz; 61,000 

► WLBT (3) NBC; Hollingbery; 122,765 

► WSLI-TV (12) ABC; Weed; 108,450 

Meridiant — 

WCOC-TV (30) See footnote (c) 

► WTOK-TV (11) ABC, CBS, NBC. DuM; Head- 

ley-Reed; 56,800 


Tupelo Citizens Tv Co. (9) 12/8/54-Fall '55 

Cape Girardeau — 

► KFVS-TV (12) CBS; 110,000 
Claytont — 

KFUO-TV (30) 2/5/53-Unknown 

Columbia — 

► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R; 

Festust — 

KACY (14) See footnote (c) 
Hannibalf (Quincy, 111.) — 

► KHQA-TV (7) CBS, DuM; Weed; 136,032 

► WGEM-TV (10) See Quincy. 111. 

Jefferson Cityt — 

KRCG (13) 6/10/54-Unknown 
Joplin — 

► KSWM-TV (12) CBS; Venard; 81,270 
Kansas City — 

► KCMO-TV (5) ABC, DuM; Katz; 453,693 

► KMBC-TV (9) CBS; Free & Peters; 453,693 

► WDAF-TV (4) NBC; Harrington, Righter & 

Parsons; 453,693 

Kirksvillef — 

KTVO (3) 12/16/53-Unknown 
St. Joseph — 

► KFEQ-TV (2) CBS, DuM; Headley-Reed; 115.845 
St. Louis — 

► KETC (*9) 500,000 

► KSD-TV (5) ABC, CBS, NBC; NBC Spot Sis.; 


► KWK-TV (4) CBS; Katz 
WIL-TV (42) 2/12/53-Unknown 
KACY (14) See Festus 

► WTVI (54) See Belleville, HI. 
Sedaliat — 

► KDRO-TV (6) Pearson; 57.000 
Springfield — 

► KTTS-TV (10) CBS, DuM; Weed; 56,880 

► KYTV (3) ABC, NBC; Hollingbery; 58,670 



► KOOK-TV (2) ABC, CBS. NBC. DuM: Headley- 

Reed; 18,000 


KOPR-TV (4) See footnote (c) 

► KXLF-TV (6) ABC; No estimate given. 

Great Fallst— 

► KFBB-TV (5) CBS. ABC, DuM; Headley-Reed; 


Missoulat — 

► KGVO-TV (13) ABC, CBS, NBC, DuM; Gill- 

Perna; 15,200 


Kearney (Holdrege) — 

► KHOL-TV (13) ABC. CBS. DuM; Meeker: 


Lincoln — 

► KOLN-TV (10) ABC, CBS. DuM; Avery-Kno- 

del; 107,204 

► KUON-TV (*12) 

Omaha — 

► KMTV (3) ABC, CBS, DuM; Petry; 283,150 

► WOW-TV (6) NBC. DuM; Blair; 283,150 

KSTF (10) 8/18/54-Unknown 


Hendersont — 

KLRJ-TV (2) Pearson 7/2/54-1/20/55 

Las Vegas — 

► KLAS-TV (8) ABC, CBS, DuM; Weed; 18,442 
Reno — 

► KZTV (8) ABC, CBS, NBC, DuM; Pearson; 



Keenet — 

WKNE-TV (45) 4/22/53-Unknown 

Manchester — 

► WMUR-TV (9) ABC, DuM; Weed; 381,338 
Mt. Washingtont — 

► WMTW (8) See Poland Spring, Me. 


Asbury Parkt — 

► WRTV (58) 10,500 
Atlantic City — 

WFPG-TV (46) See footnote (c) 
WOCN (52) 1/8/53-Unknown 

Camdent — 

WKDN-TV (17) 1/28/54-Unknown 
Newark (New York City) — 

► WATV (13) Petry; 4,290,000 
New Brunswickt — 

WTLV (»19) 12/4/52-Unknown 


Albuquerque — 

► KOAT-TV (7) ABC, DuM; Hollingbery; 50,000 

► KOB-TV (4) NBC; Branham; 51,716 

► KGGM-TV (13) CBS; Weed; 51,716 
Roswellt — 

► KSWS-TV (8) NBC, ABC, CBS, DuM; Meeker; 



Albany (Schenectady, Troy) — 

WPTR-TV (23) 6/10/53-Unknown 

► WROW-TV (41) ABC, DuM; Boiling; 125.000 

► WTRI (35) CBS; Blair; 125,633 
WTVZ CVJ) 7/24/52-Unknown 

Binghamton — 

► WNBF-TV (12) ABC. CBS, NBC, DuM; Boi- 

ling; 307,020 

WQTV (*46) 8/14/52-Unknown 
WINR-TV (40) 9/29/54-Unknown 

► WBEN-TV (4) ABC, CBS, DuM; Harrington. 

Righter & Parsons; 430,042. See footnote (a). . 

► WBUF-TV (17) ABC, CBS, NBC, DuM; H-R; 


► WGR-TV (2) ABC, NBC, DuM; Headley-Reed; 


WTVF (*23 ) 7/24/52-Unknown 
Carthage (Watertown) — 

► WCNY-TV (7) ABC, CBS; Weed 
Elmira — 

WTVE (24) See footnote (c) 
Ithacat — 

WHCU-TV (20) CBS; 1/8/53-Unknown 
WIET (»14) 1/8/53-Unknown 
Kingston — 

► WKNY-TV (66) ABC, CBS, NBC, DuM; Meeker; 


Lake Placid t(Plattsburg)— 

► WIRI (5) Young 
New York — 

► WABC-TV (7) ABC; Weed; 4,290,000 

► WABD (5) DuM; Avery-Knodel; 4,290,000 

► WCBS-TV (2) CBS; CBS Spot Sis.; 4,290.000 
WGTV (*25 ) 8/14/52-Unknown 
WNYC-TV (31) 5/12/54-Unknown 

► WOR-TV (9) WOR; WOR-TV Sis.; 4,290,000 

► WPIX (11) Free & Peters; 4,290,000 

► WRCA-TV (4) NBC; NBC Spot Sis.; 4,290,000 

► WATV (13) See Newark, N. J. 

Rochester — 

WCBF-TV (15) 6/10/53-Unknown 

► WHAM-TV (5) NBC; Hollingbery; 290.000 

► WHEC-TV (10) ABC, CBS; Everett-McKinney: 


WRNY-TV (27) 4/2/53-Unknown 
WROH (»21) 7/24/52-Unknown 

► WVET-TV (10) ABC, CBS; Boiling; 281,790 

Schenectady (Albany, Troy) — 

► WRGB (6) ABC, CBS, NBC, DuM; NBC Spot 

Sis.; 405,000 

Syracuse — 

► WHEN-TV (8) ABC, CBS, DuM; Katz; 350,500 
WHTV C43) 9/18/52-Unknown 

► WSYR-TV (3) NBC; Headley-Reed; 351,750 


► WKTV (13) ABC, CBS, NBC, DuM; Cooke; 



Ashevillet — 

► WISE-TV (62) CBS, NBC; Boiling; 32,300 

► WLOS-TV (13) ABC, DuM; Venard; 277,980 
Chapel Hillt— 

WUNC-TV (*4) 9/30/53-1/4/54 
Charlotte — 

► WAYS-TV (36) ABC, NBC; Boiling; 56,338 

► WBTV (3) CBS, ABC, NBC, DuM; CBS Spot 

Sis.; 440,406 

Durham — 

► WTVD (11) ABC, NBC; Headley-Reed; 185,690 

Fayette villef — 

WFLB-TV (18) 4/13/54-Unknown 

Broadcasting • Telecasting 

Gastoniat — 

WTVX (W 4/7/54-Unknown 

Greensboro — 

► WFMY-TV (2) ABC, CBS, DuM; Harrington, 

Righter & Parsons; 252,716 

Greenville — 

► WNCT (9) ABC, 


Raleigh — 

► WNAO-TV (28) 

Knodel; 112,600 

CBS, NBC, DuM; Pearson; 

ABC, CBS, DuM; Avery- 

Washingtont — 

North Carolina Tv Inc. (7) 10/27/54-Unknown 

Wilmingtonf — 

► WMFD-TV (6) ABC, NBC; Weed; 43,600 
WTHT (3) 2/17/54-Unknown 

Winston-Salem — 

► WSJS-TV (12) NBC; Headley-Reed; 245,189 

► WTOB-TV (26) ABC, DuM; H-R; 81,200 


Bismarckt — 

► KFYR-TV (5) CBS, NBC, DuM; Hoag-Blair, 

Blair-Tv; 24,315 


► WDAY-TV (6) ABC, CBS, NBC, DuM; Free & 

Peters; 65,000 

Grand Forkst — 

KNOX-TV (10) 3/10/54-Unknown 

Minott — 

► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed; 


Valley Cityt— 

► KXJB-TV (4) CBS; Weed; 75,000 


Akron — 

► WAKR-TV (49) ABC; Weed; 174,066 

Ashtabulat — 

► WICA-TV (15) 25,000 

Cantont — 

Tri-Cities Telecasting Inc. (29) Initial Decision 

Cincinnati — 

► WCET (*48 ) 2,000 

► WCPO-TV (9) ABC, DuM; Branham; 724,140 

► WKRC-TV (12) CBS; Katz; 662,236 

► WLWT (5) NBC; WLW Sis.; 525,000 
WQXN-TV (54) Forjoe; 5/14/53-early '55 

Cleveland — 

WERE-TV (65) 6/18/53-Unknown 

► WEWS (5) CBS; Branham; 1,063,130 
WHK-TV (19) 11/25/53-Unknown 

► WNBK (3) NBC; NBC Spot Sl«.; 1,045.000 
*■ WXEL (8) ABC, DuM; Katz; 1,063,000 

Columbus — 

► WBNS-TV (10) CBS; Blair; 425,537 

► WLWC (4) NBC; WLW Sis.; 307,000 
WOSU-TV (»34) 4/22/53-Unknown 

► WTVN-TV (6) ABC, DuM; Katz; 381,451 
Dayton — 

► WHIO-TV (7) CBS, DuM; Hollingbery; 637,330 
WIFE (22) See footnote (c) 

► WLWD (2) ABC, NBC; WLW Sis; 320,000 


WEOL-TV (31) 2/11/54-Unknown 
Lima — 

WIMA-TV (35) Weed; 1/24/52-Early '55 

► WLOK-TV (73) ABC, CBS, NBC; H-R; 63,557 

Mansfieldt — 

WTVG (36) 6/3/54-Unknown 

Massillont — 

WM AC-TV (23) Petry; 9/4/52-Unknown 

Steubenville (Wheeling, W. Va.)— 

► WSTV-TV (9) CBS; Avery-Knodel; 1,083,900 

Toledo — 

► WSPD-TV (13) ABC, CBS, NBC. DuM; Katz; 


WTOH-TV (79) 10/20/54-Unknown 
Youngstown — 

► WFMJ-TV (21) NBC; Headley-Reed; 146.000 

► WKBN-TV (27) ABC, CBS, DuM; Raymer; 


Zanesville — 

► WHIZ-TV (18) ABC, CBS, NBC, DuM; Pear- 

son; 45,000 



► KTEN (10) ABC; Venard; 180.000 

Ardmoret — 

KVSO-TV (12) 5/12/54-Unknown 

Enidt — 

► KGEO-TV (5) ABC; Pearson; 118.000 

Lawtont — 

► KSWO-TV (7) DuM; Pearson; 54.540 

Miamit — 

KMIV (58) 4/22/53 -Unknown 

Muskogeet — 

► KTVX (8) ABC, CBS, NBC. DuM; Avery- 

Knodel; 245,000 

Oklahoma City — 

KETA (»13) 12/2/53-Unknown 

► KMPT (19) DuM; Boiling; 98,267 

► KTVQ (25) ABC; H-R; 167,381 

► KWTV (9) CBS, DuM; Avery-Knodel; 256,102 

► WKY-TV (4) ABC, NBC; Katz; 296,081 


KCEB (23) See footnote (c) 

► KOTV (6) ABC, CBS, NBC, DuM; Petry; 229.100 
KSPG (17) 2/4/54-Unknown 

► KVOO-TV (2) NBC; Blair; 242,000 
KOED-TV (*11) 7/21/54-Unknown 


Eugene — 

► KVAL-TV (13) ABC, NBC, DuM; Hollingbery; 


Klamath Fallst— 

KFJI-TV (2) 12/2/54-Unknown 

Medford — 

► KBES-TV (5) ABC. CBS. NBC, DuM; Hoaf- 

Blair. Blair-Tv; 23,750 

Portland — 

KLOR (12) ABC; Hollingbery; 7/22/54-3/1/55 

► KOIN-TV (6) ABC, CBS; CBS Spots SU.; 240,- 


► KPTV (27) ABC, NBC, DuM; NBC Spot SI*.; 


North Pacific Tv Inc. (8) Initial Decision 6/16/54 

KSLM-TV (3) 9/30/53-Unknown 


Allentownt — 

► WFMZ-TV (67) Avery-Knodel 
WQCY (39) Weed; 8/12/53-Unknown 

Altoona — 

► WFBG-TV (10) ABC, CBS, NBC, DuM; H-R; 

Bethlehem — 

► WLEV-TV (51) NBC; Meeker; 89,307 
Easton — 

► WGLV (57) ABC, DuM; Headley-Reed; 84.915 
Erie — 

► WICU (12) ABC. NBC, DuM; Petry; 208,500 
WLEU-TV (66) 12/31/53— Unknown 

► WSEE (35) CBS, DuM; Avery-Knodel; 48,309 
Harrisburg — 

► WCMB-TV (27) Forjoe 

► WHP-TV (55) CBS; Boiling; 193,002 

► WTPA (71) ABC, NBC; Headley-Reed; 193,002 

Hazletont — 

WAZL-TV (63) Meeker; 12/18/52-Unknown 
Johnstown — 

► WARD-TV (56) ABC, CBS, DuM; Weed 

► WJAC-TV (6) ABC, CBS, NBC, DuM; Katz; 


Lancaster — 

► WGAL-TV (8) CBS, NBC, DuM; Meeker; 


WWLA (21) 5/7/53-Unknown 
Lebanont — 

WLBR-TV (15) See footnote (c) 

New Castle — 

► WKST-TV (45) ABC, DuM; Everett-McKlnney; 


Philadelphia — 

► WCAU-TV (10) CBS; CBS Spot Sis.; 1,854,637 

► WFIL-TV (6) ABC, DuM; Blair; 2,002,515 
WIBG-TV (23) 10/21/53-Unknown 

► WPTZ (3) NBC; Free & Peters; 1,878,518 

► WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; 


► WENS (16) ABC, CBS, NBC; Petry; 412.000 
WKJF-TV (53) See footnote (c) 

► WQED (»13) 

WTVQ (47) Headley-Reed: 12/23/52-Unknown 



9 out of 10 New Hampshire 

counties 1 13,825 TV families 

PLUS — Coverage of north- 
ern Massachusetts — Lowell, 
Lawrence, Haverhill, Fitch- 
burg area 235,063 TV families 

PLUS — Coverage of south- , 

em and eastern Vermont. . 13,200 TV families 

PLUS — York County, Maine 19,250 TV families 

Total PRIMARY coverage 381,338 TV families 

4 Million People Live in This Area ► 


B Y 



Broadcasting * Telecasting 

January 3, 1955 • Page 83 


Reading — 

► WEEU-TV (33) ABC, NBC; Headley Reed: 


► WHUM-TV (61) CBS; H-R; 219J70 

Scran ton — 

► WARM-TV (16) ABC; HolUngbery; 181,397 

► WGBI-TV (22) CBS; Blair; 195,000 

► WTVU (73) Everett-McKinney; 150,424 

Sharonf — 

WSHA (39) 1/27/54-Unknown 

Wilkes-Barre — 

► WBRE-TV (28) NBC; Headley-Reed; 200,000 

► WILK-TV (34) ABC, DuM; Avery-Knodel; 

Williamsportt — 

WRAK-TV (36) Everett-McKinney; 11/13/52- 

Jan. '55 

► WNOW-TV (49) DuM: Forjoe; 87,400 

► WSBA-TV (43) ABC; Young; 88,000 


Providence — 

► WJAR-TV (10) ABC, NBC, DuM; Weed; 1,166,344 

► WNET (16) ABC, CBS, DuM; Raymer; 75,000 
WPRO-TV (12) Blair; 9/2/53-Unknown (grant- 
ed STA 9/23/53) 


Anderson — 

► WAIM-TV (40) CBS; Headley-Reed; 101,205 
Camdent — 

WACA-TV (15) 6/3/53-Unknown 
Charleston — 

► WCSC-TV (5) ABC, CBS; Free 8c Peter*; 

139 832 

► WUSN-TV (2) NBC; H-R; 138,500 
Columbia — 

► WCOS-TV (25) ABC, DuM; Headley-Reed; 


► WIS-TV (10) NBC; Free & Peters; 133,542 

133 542 

► WNOK-TV (67) CBS; Raymer; 67,500 
Florencet — 

► WBTW (8) ABC, CBS; CBS Spot Sis.; 100,000 
Greenville — 

► WFBC-TV (4) NBC; Weed: 443,850 

► WGVL (23) ABC, DuM; H-R; 101,200 
Spartanburgt — 

WSPA-TV (7) CBS; Hollingbery: 11/25/53- 
Early '55 


Rapid Cityt — 

Black Hills Bcstg. Co. (3) 12/8/54-6/1/55 
Sioux Falls— 

► KELO-TV (11) ABC, CBS, NBC, DuM; Raymer; 



Chattanooga — 

► WDEF-TV (12) ABC, CBS, NBC, DuM; Bran- 

ham; 115,361 
Mountain City Tv Inc. (3) Initial Decision 



WDXI-TV (7) Burn-Smith; 12/2/53-3/1/55 
Johnson City — 

► WJHL-TV (11) ABC, CBS, NBC, DuM; Pear- 

son; 129,360 
Knoxville — 

► WATE (6) ABC, NBC; Avery-Knodel; 95,110 

► WTSK-TV (26) ABC, CBS. DuM; Pearson; 

Memphis — 

► WHBQ-TV (13) CBS; Blair; 315,032 

► WMCT (5) ABC, NBC, DuM; Branham; 315,032 
WREC Broadcasting Service (3) Initial Deci- 
sion 8/27/54 

Nashville — 

► WSIX-TV (8) ABC, DuM; HolUngbery; 216,940 

► WSM-TV (4) NBC, DuM; Petry; 205,165 

Old Hickory (Nashville)— 

► WLAC-TV (5) CBS; Katz; 221,750 

Directory information is in following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 
date for grantees. 



Abilenet — 

► KRBC-TV (9) ABC, NBC, DuM; Pearson; 39,983 
Amarillo — 

► KFDA-TV (10) ABC, CBS; Branham; 64,118 

► KGNC-TV (4) NBC, DuM; Katz; 64,118 
KLYN-TV (7) 12/ 11/53- Unknown 

Austin — 

► KTBC-TV (7) ABC, CBS, NBC, DuM; Raymer: 

Beaumontt — 

► KBMT (31) ABC, NBC, DuM: Forjoe: 37.600 
Beaumont Bcstg. Corp. (6) CBS; Free & Peters; 

8/4/54-Feb. '55. 
Big Springt — 

KBST-TV (4) 7/22/54-Unknown 
Corpus Christit — 

► KVDO-TV (22) ABC, NBC, DuM; Young; 27.600 
KTLG (43) 12/9/53-Unknown 

Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 

KDTX (23) 1/15/53-Unknown 
KLIF-TV (29) 2/12/53-Unknown 

► KRLD-TV (4) CBS; Branham; 414,944 

► WFAA-TV (8) ABC, NBC, DuM; Petry; 414,944 
El Paso — 

KOKE (13) Forjoe; 3/18/54-Unknown 

► KROD-TV (4) ABC. CBS. DuM; Branham: 


► KTSM-TV (9) NBC; Hollingbery; 60,385 
Ft. Worth— 

► WBAP-TV (5) ABC, NBC: Free 8c Peters; 


KFJZ-TV (11) 9/17/54-Unknown 
Galveston — 

► KGUL-TV (11) CBS; CBS Spot Sis.; 378,000 
Harlingent (Brownsville, McAllen, Weslaco) — 

► KGBT-TV (4) ABC, CBS, DuM; H-R; 47,173 
Houston — 

KNUZ-TV (39) See footnote (c) 

► KPRC-TV (2) NBC: Petry; 378,000 

► KTRK-TV (13) ABC; Blair; 378,000 
KTVP (23) 1/8/53-Unknown 

► KUHT (*8) 300,000 

KXYZ-TV (29) 6/18/53-Unknown 
Lonpviewt — 

► KTVE (32) Forjoe; 40,000 
Lubbock — 

► KCBD-TV (11) ABC. NBC; Raymer; 67,878 

► K DUB-TV (13) CBS. DuM; Avery-Knodel; 


KFYO-TV (5) Katz; 5/7/53-Unknown 

Lufkint — 

KTRE-TV (9) Venard: 11/17/54-Unknown 
Midland — 

► KMTD-TV (2) ABC. CBS. NBC; Venard; 38,500 

Odessat — 

Odessa Tv Co. (7) Initial Decision 11/18/54 
San Angelo — 

► KTXL-TV (8) CBS; Melville; 38,598 
San Antonio — 

KALA (35 ) 3/26/53-Unknown 

KCOR-TV (41) O'Connell; 5/12/54-Unknown 

► KENS-TV (5) ABC, CBS. DuM; Free & Peters; 

223 978 

► WOAI-TV (4) NBC; Petry; 223,978 

Sweetwatert — 

KPAR-TV (12) CBS; Avery-Knodel; 8/26/53- 
Temple — 

► KCEN-TV (6) NBC; Hollingbery; 98,617 
Texarkana (also Texarkana, Ark.)— 

► KCMC-TV (6) ABC, CBS, DuM; Venard; 89.700 
Tylert — 

KETX (19) See footnote (c) 

► KLTV (7) NBC, ABC, DuM, CBS; Pearson; 


► KANG-TV (34) ABC, DuM; Raymer; 48,960 
KWTX-TV (10) 12/1/54-Unknown 

Weslacot (Brownsville, Harlingen. McAllen) — 
a* KRGV-TV (5) NBC; Raymer; 47,173 
Wichita Falls— 

► KFDX-TV (3) ABC, NBC; Raymer; 76,750 
a- KWFT-TV (6) CBS, DuM; Blair; 85,300 


Provot — 

KOVO-TV (11) 12/2/53-Unknown 

Salt Lake City— 

► KSL-TV (5) CBS, DuM; CBS Spot Sis.; 167,200 

► KTVT (4) NBC; Blair; 167,200 

► KUTV (2) ABC; Hollingbery; 165,200 


Montpeliert — 

► WMVT (3) ABC, CBS, NBC, DuM; Weed; 97,173 



»- WBTM-TV (24) ABC; Gill-Perna; 21,545 
Hampton (Norfolk)— 

► WVEC-TV (15) NBC, DuM; Avery-Knodel; 

Harrisonburg — 

► WSVA-TV (3) ABC, CBS, NBC, DuM; Pearson; 

Lynchburg — 

► WLVA-TV (13) ABC, CBS, DuM; Hollingbery; 


Newport News — 

»• WACH-TV (33) Walker 


► WTAR-TV (3) ABC, CBS, DuM; Petry; 342,58: 
WTOV-TV (27) See footnote (c) 

► WVEC-TV (15) See Hampton 
Petersburgt — 

WPRG (8) 9/29/54-Unknown 
Richmond — 

WOTV (29) 12/2/53-Unknown 

► WTVR (6) NBC; Blair; 473,643 
Roanoke — 

► WSLS-TV (10) ABC, NBC; Avery-Knodel 




► KVOS-TV (12) CBS, DuM; Forjoe; 140,653 
Pascof — 

KEPR-TV (19) 11/3/54-Unknown 
Seattle (Tacoma) — 

► KING-TV (5) ABC; Blair: 398,400 

► KOMO-TV (4) NBC; Hollingberv; 398,400 

► KCTS (*9) 

KCTL (20) 4/7/54-Unknown 
Spokane — 

► KHQ-TV (6) NBC; Katz; 96.770 

► KXLY-TV (4) CBS. DuM: Averv-Knodel; 93,803 

► KREM-TV (2) ABC; Petry; 91,970 
Tacoma (Seattle) — 

► KTVW (13) Barry, N. Y.; Clark, Chicago; 


► KTNT-TV (11) CBS, DuM; Weed; 398,400 
Vancouvert — 

KVAN-TV (21) Boiling; 9/25/53-Unknown 
Yakima — 

► KIMA -TV (29) ABC, CBS, NBC. DuM; Weed: 




WHIS-TV (6) Katz; 10/29/54-Unknown 

Charleston — 

► WCHS-TV (8) ABC, CBS, DuM; Branham; 


► WKNA-TV (49) ABC; Weed; 48,820 
Clarksburgt — 

WBLK-TV (12) Branham; 2/17/54-Spring '55 
Fairmontt — 

► WJPB-TV (35) ABC, NBC, DuM; Glll-Perna: 

Huntington — 

► WSAZ-TV (3) ABC, NBC, DuM; Katz; 463,591 
WHTN-TV (13) 9/2/54-Spring '55 

Oak Hill (Beckley)t— 

► WOAY-TV (4) ABC; Weed 
Parkersburgt — 

► WTAP (15) ABC, DuM; Forjoe; 30,000 
Wheeling — 

WLTV (51) 2/11/53-Unknown 

► WTRF-TV (7) ABC. NBC: Hollingbery; 281.811 

► WSTV-TV (9) See SteubenviUe, Ohio 


Eau Claire — 

► WEAU-TV (13) ABC, NBC, DuM; Hollingbery: 

Green Bay — 

► WBAY-TV (2) ABC, CBS, DuM; Weed; 210.000 
WFRV-TV (5) 3/10/54-Unknown 

► WMBV-TV (11) See Marinette 
La Crosset — 

► WKBT (8) ABC, CBS, NBC, DuM; Raymer; 


WTLB (38) 12/16/53-Unknown 
Madison — 

► WHA-TV (*21) 

► WKOW-TV (27) CBS; Headley-Reed; 70,000 

► WMTV (33) ABC, NBC, DuM; Boiling; 61,000 
Badger Television Co. (3) Initial Decision 


Marinettet (Green Bay) — 

► WMBV-TV (11) ABC, NBC; Venard; 175,000 
Milwaukee — 

► WCAN-TV (25) CBS; Rosenman; 408,900 

► WOKY-TV (19) DuM; Boiling; 378,340 

► WTMJ-TV (4) NBC; Harrington. Righter fc 

Parsons; 735,023 

► WTVW (12) ABC, DuM; Petry 
Neenah — 

► WNAM-TV (42) ABC; George Clark 
Superiort (Duluth, Minn.) — 

► WDSM-TV (6) CBS, DuM; Free 8c Peters; 70.000 

► KDAL-TV (3). See Duluth, Minn. 
Wausau — 

► WSAU-TV (7) ABC, CBS, NBC. DuM; Meeker; 



Cheyennet — 

► KFBC-TV (5) ABC, CBS, NBC, DuM; Holling- 

bery; 46,100 


Anchoraget — 

► KFIA (2) ABC, CBS; Weed; 14,000 

► KTVA (11) NBC, DuM; Alaska Radio-Tv Sis.; 

Fairbankst — 

KFIF (2) ABC. CBS; 7/1/53-Unknown 

Page 84 « January 3, 1955 

Broadcasting • Telecasting 








Honolulut — 

p- KGMB-TV (9> CBS; Free & Peters; 60.000 
•*-KONA (11) NBC; NBC Spot Sis; 60,000 

► KTJLA-TV '41 ABC, DuM; Young; 62,000 


San Juant — 

► WAPA-TV (4i ABC, NBC. DuM; Caribbean 
Networks - 43 345 

WKAQ-TV ' (2 i CBS; Inter-American; 41,000 


Calgary, Alt.— 

► CHCT-TV (2) CBC; All-Canada, Weed 
Edmonton, Alt. — 

► CFRN-TV (3) CBC; Radio Rep., Young; 10,000 
Halifax. N. S.^ — 

Hamilton. Ont. — 

►-CHCH-TV (11) CBC, CBS, NBC; All-Canada, 

Young; 96,500 
Kitchener. Ont. — 

KCKCO-TV (13) CBC, CBS; Harry, Weed; 75,000 
London. Ont. — 

► CFPL-TV (10) CBC, ABC, CBS, NBC, Dull; 
r? All-Canada, Weed; 90,000 

Montreal, Que. — 

► CBFT (2) CBC French; CBC: 221,216 

► CBMT (6) CBC; CBC; 221,216 
: " Ottawa. Ont. — 

►-CBOT (4) CBC; CBC; 38,500 
Po rt A rthur, Ont.— 

► CFPA-TV (2) CBC; All-Canada, Weed 
Quebec Citv, Que. — 

k ►CTCM-TV (4) CBC; Hardy; 6,000 estimate 
Reeina. Sask.+ — 

*-CKCK-TV (2) CBC, ABC, CBS, NBC; All-Can- 
ada, W T eed; 12,000 
Rimouski, Quet — 

St. John. N. B.t— 

_ ►CHSJ-TV (4) CBC; All-Canada, Weed; 12,000 
- Sudbury, Ont.t — 

► CKSO-TV (5) CBC. ABC, CBS, NBC; All- 

Canada, Weed; 12,616 

Toronto, Ont. — 

a 280.000 

Vancouver, B. C.t — 

CBTJT (2) CBC; CBC; 30,000 
Windsor, Ont. (Detroit. Mich.) — 
»-CKLW-TV (9) CBC, DuM; Young; 1,238,585 
Winnipeg, Man.t — 

► CBWT (4) CBC; CBC; 5.000 

Juarezt (El Paso, Tex.) — 
r:*-XEJ-TV (5) National Time Sales; 43,650 
Tijuana* (San Dieeo) — 
*-XETV (6) Weed; 260,850 



Jan. 3-4: NCAA Tv Committee meets, Hotel New 

Yorker, New York. 
Jan. 3-14: International Home Furnishings Mar- 
ket, Merchandise Mart. Chicago. 
Jan. 5-7: NCAA 49th Annual Convention, Hotel 

New Yorker, New York. 
Jan. 9-11: National Appliance & Radio-Tv Dealers 
, Assn. annual convention, Conrad Hilton Hotel, 
■ Chicago. 

Jan. 10: Deadline, entries. George F. Peabody 

Awards, U. of Georgia, Athens. 
Jan. 10: RAB Clinic, Miami, Fla. 
Jan. 11: RAB Clinic, Jacks onville, Fla. 
1 Jan. 12: RAB Clinic, Birmingham, Ala. 
: 'j'Jan. 13: RAB Clinic, Atlanta, Ga. 
Jan. 14: RAB Clinic, Augusta, Ga. 
Tan. 15: Deadline. BMI Student Composer's Radio 

Awards, New York. 
Jan. 15: Deadline, Col. Keith Rogers Memorial 

Award. Ottawa. Canada. 
Jan. 19: First meeting, Broadcast Advertising 

Council of Chicago. 
Jan. 20-21: Symposium on printed circuits by 
Engineering Dept. of RETMA, U. of Pennsyl- 
vania, Philadelphia. 
Tan. 22-23: Third Annual Retail Advertising Con- 
ference. Sheraton Hotel, Chicago. 
Tan. 24: RAB Clinic, Chattanooga, Tenn. 
'Tan. 25: RAB Clinic, Nashville, Tenn. 
Ian. 25: NARTB Radio, Tv Boards meet; General 
Convention Committee meeting, Hollywood 
Beach, Fla. 
Tan. 26: RAB Clinic, Columbia, S. C. 
Tan. 26-28: Georgia Radio-Tv Institute, Henry W. 
Grady School of Journalism, U. of Georgia, 

Tan. 27: RAB Clinic, Charlotte, N. C. 
Tan. 27-29: South Carolina Radio Sc Tv Broad- 

Advance Schedule 
Of Network Color Shows 


Jan. 5 (10-11 p.m.): Best of Broadway, 
"Arsenic and Old Lace." West- 
inghouse Electric Co. through 

Jan. 8 (9:30-10 p.m.): My Favorite 
Husband, Simmons Co. through 
Young & Rubicam. 

Jan. 12 (7:30-7:45 p.m.): Doug Edwards 
&. the News, Appliance & Elec- 
tronics Div. of Avco Mfg. Corp. 
through Earl E. Ludgin & Co. 

Jan. 15 (12-1 p.m.): Big Top, National 
Dairy Products Corp. through 
N. W. Aver & Son. 

Jan. 20 (8:30-9:30 p.m.): Shower of 
Stars, Chrysler Corp. through 


Jan. 5 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 10 (8-9:30 p.m.): Producer's Show- 
case, "Yellow Jack," Ford Mo- 
tor Co. and RCA through Ken- 
yon & Eckhardt. 

Jan. 12 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 15 (9-10:30 p.m.): Max Liebman 
Presents, "Naughty Marietta," 
Oldsmobile Div., General Mo- 
tors Corp. through D. P. 
Brother k Co. 

Jan. 19 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 26 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 30 (7:30-9 p.m.): Max Liebman 
Presents, Sunbeam Corp. 
through Perrin-Paus Co.. Hazel 
Bishop Inc. through Raymond 
Spector Co. 

[Note: This schedule will be corrected to 
press time of each issue of B-T.] 

casters Assn., Clemson House, Clemson, S. C. 

Jan. 28: RAB Clinic, Raleigh, N. C. 

Jan. 31-Feb. 4: American Institute of Electrical 
Engineers mid-winter general meeting, Hotels 
Statler and Governor Clinton, New York. 


Feb. 1: Deadline, CARTB Gillin Community Serv- 
ice Memorial Award, Ottawa, Canada. 

Feb. 7: RAB Clinic, Phoenix, Ariz. 

Feb. 8: RAB Clinic, Los Angeles. 

Feb. 9: RAB Clinic, Fresno, Calif. 

Feb. 10: RAB Clinic, San FTancisco. 

Feb. 10: Deadline, American Women in Radio and 
Television Scholarship Award, New York. 

Feb. 10-12: Southwestern region, Institute of Ra- 
dio Engineers, Dallas. 

Feb. 11: RAB Clinic, Sacramento. Calif. 

Feb. 13: Fourth Annual Screen Directors Guild 
Awards Dinner, Biltmore Hotel. Los Angeles. 

Feb. 13-19: National Advertising Week. 

Feb. 14: Deadline. Entries for National Board of 
Fire Underwriters Gold Medal Award for pub- 
lic service work in fire prevention and fire 
safetv, New York. 

Feb. 21: RAB Clinic, Washington, D. C. 

Feb. 23: RAB Clinic. Richmond, Va. 

Feb. 24: RAB Clinic, Roanoke, Va. 

Feb. 25: RAB Clinic, Baltimore, Md. 



Just off the press! 



(correct to October 1, 1954 

Locates television stations by city, 
county and state. Network routes 
over-printed, indicating existing and 
planned coaxial cable, as well as that 
portion equipped for color. 

Designed for sales planning, this 
28" x 42" outline map may be used 
for presentations, visualizing mar- 
kets, charting sales territories. 
Printed black and blue on 70 lb. 
durable white stock. 

Single copies, suitable for framing, 
SI. 00 

Quantity prices: 

5 copies $ 4.50 

10 copies 8.50 

25 copies 20.00 

50 copies 37.50 

100 copies 70.00 

Order now! 


1735 DeSales St., N. W. # 
Washington 6, D. C. 

January 3, 1955 • Page 85 


Old School Ties 

THE most enlightened kind of self-interest is manifest in CBS 
Inc.'s decision to contribute funds to colleges and universities 
from which executives of the company have graduated. Such grants 
are bound to serve CBS well in its perpetual objective of obtaining 
and keeping key personnel and they are certain to be welcomed 
by private schools which more often than not find the going tough 
in today's economy. 

News of the grants will circulate among the private colleges and 
universities of the country, including those which did not receive 
the first contributions which were announced a week ago [B»T, 
Dec. 27]. The impression will be spread that CBS is a good place 
to work and hence the company may expect to receive applica- 
tions from many bright, young graduates. 

Needless to say, those executives in whose names the grants have 
been made will feel an understandable sense of pride as well as 
gratitude toward their company. 

It is a commendable arrangement in all details and one which 
other companies in broadcasting and telecasting might well con- 
sider adapting for their own purposes. 

Sweet & Sour 

THE FIRST lesson one learns in broadcasting is the lock and 
key relationship. There must be the transmitter and the re- 
ceiver. One is worthless without the other. Broadcasting is the 
art. Manufacturing is the industry which produces the sets the 
public buys to receive programs. 

Broadcasting is regulated. Manufacturing is not. Therein lies a 
vexing condition in television and one that blighted radio before 
there was visual broadcasting. 

The FCC sets the technical standards for broadcasting. Without 
regulation there would be chaos in the ether lanes. Broadcasters 
must meet predetermined standards of operation. Transmitting 
equipment must be approved as to type by the FCC. Stations must 
use safeguards against spurious emissions. They cannot deviate 
from assigned band-widths. They may not use less than authorized 
power (or more than specified in their licenses) without specific 
permission. Standards are rigidly invoked. 

The manufacturer isn't inhibited by any Federal laws, other than 
those which apply to proper representation of products. There are 
no standards. The manufacturer produces goods that bring him 
maximum return in a competitive market, except for the custom- 
line producer who caters to the fastidious and the elite. 

In radio, as more stations took the air and "dx" or distant recep- 
tion went out of vogue, most manufacturers began down-grading 
their products. Prices went down, too. But simultaneously, broad- 
cast stations were transmitting better and better quality signals. 
Powers were increased horizontally and the FCC cut down fre- 
quency deviations in keeping with advances in the art. But the 
public didn't benefit. Manufacturers cut quality as transmission 
improved. Fewer tubes, smaller speakers and less meticulous pro- 
duction cut prices, but increased earnings. Broadcasters complained 
they were sending it "sweet" but it was coming in "sour." 

Broadcasters detect this same deplorable pattern in tv. As sta- 
tions go to higher powers and improve their signals, many manu- 
facturers are cutting quality. They are dropping out tubes and 
circuitry where they can. A single short-cut means literally hundreds 
of thousands in savings for a manufacturer. 

Thus, telecasters contend they are not deriving the benefits of 
their new investments and their improved transmissions. The uhf 
broadcasters have been particularly vehement — and for good reason. 

But the big problem lies directly ahead in color tv. The public 
was told that with "compatible" color, the black-and-white picture 
would be of as good, if not better quality than ordinary b-and-w 
transmission. That is not the case with the down-graded b-and-w 
sets now being sold at supposedly bargain prices. The picture gets 
progressively worse with distance from the originating point. Some 
stations have been forced to cut off network color because of com- 
plaints of inferior b-and-w reception. Some of this blame, we are 
told, resides in the relay facilities in remote areas. 

We do not advocate Government supervision or licensing of 
manufacturers. There should be no interference with free, com- 
petitive enterprise. 

Manufacturers, however, should take pause. There were sug- 

Page 86 • January 3, 1955 


"He coughed during his cigarette commercial.'" 

gestions seriously considered by the Senate subcommittee on com- 
munications (during the uhf hearings last spring) that manufac- 
turers be "licensed." It is no secret that there are FCC officials 
who are searching for legal means of requiring minimum standards 
for manufacturers, to assure the public of the service to which it is 
entitled under allocations evolved to provide such services. 

Manufacturers have a responsibility to the public and to broad- 
casters, too, even without regulation. Their business is dependent 
upon that which is broadcast. Before the public steps in, probably 
through Congress, it behooves the Radio-Electronics-Television 
Mfrs. Assn. to move voluntarily toward acceptable standards for all 
types of receivers. For the recalcitrants and the non-members, 
the good offices of the Federal Trade Commission for a trade 
practice conference could well be invoked. 

Markets on the March 

LAST WEEK B»T published the first in a series of market studies 
designed to show the buying power of individual areas. This 
first area study, dealing with Georgia, had been preceded by an 
earlier resume of the "New South" [B*T, Nov. 15]. 

The state of Georgia is a center of industry and agriculture 
offering to the advertiser and the purveyor of goods and services 
an important source of business. 

As the economic structure of the nation changes, new industries 
and expanding agriculture are appearing everywhere. Important 
money is appearing in places where little could be found a few 
years ago. The true story of the way people live as they earn their 
livelihood and spend their money is best learned both by exploring" 
the main economic arteries and tracking down smaller business 
streams to their source. 

These studies are presented in the hope that those who buy and 
sell may become more familiar with areas of America that lie 
beyond the confluence of the Hudson and East Rivers or out of 
sight of Michigan Ave. 

In Front at Last 

NOT that more evidence of television growth is needed, but it 
is worth iterating that 1954 was the year that two tv networks 
passed Life magazine in the race to be the biggest advertising 
medium [B*T, Dec. 27]. 

Gross billings in January-October of 1954 (the latest figures 
available) were $117 million for CBS-TV, $100.5 million for 
NBC-TV and $91.5 million for Life. In 1953, Life was the biggest 
medium with $109.7 million gross billings. 

Considering the "product" of these three enterprises, it is a 
wonder that it took the networks so long to overtake the magazine. 
Life comes out once a week, has much smaller circulation than 
a tv network, can be read thoroughly in a few hours. Either CBS- 
TV or NBC-TV is on the air many hours a day, seven days a 
week, claiming the absorbed attention of millions of viewers. On 1 
performance alone a television network deserves more business 
from advertisers than any one magazine. 

Broadcasting • Telecasting 



Radio Families • 75,730 

TV Homes 44,626 

Retail Sales . . . $284,080,000.00 
FBI $350,000,000.00 

Population 387,000 



Rep. by Paul H. Raymer Co. 


KRGV-TV Channel 5 NBC 
KRGV 1290 on your dial NBC 5,000 Watts TQN 

Complete Coverage of the Lower 
Rio Grande Valley 

flUARY 10, 1955 

3 5c PER COPY 


work Po 
Take Shape 
Page 27 

t Debate 
. N. Y. Session 
Page 29 

Ty Split Widens; 
* Plans Offered 
Page 56 

y Agenda Faces 
ARTB Board 
Page 60 


ins on Page 33 



NOW 316,000 watts 

Featuring New England's Favorite Live Local Shows 



Turn to Page 34 . . See The Whole Powerful Story! 

It's Better when it's BIG! 

The BIG station 
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which in combination with 
sister station, KILA, Hilo, 
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Dominate Sales with Hawaii's 
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Delivers more of 
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Eastern Michigan's 
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BIG coverage means BIG sales on the BIG Stations 

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Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and Julv bv Broadcasting Publications. Inc.. 1735 
3 ^Sales St., N.W., Washington 6, D. C. Entered as second class matter March 14. 1933. at Post Office at Washington, D. C, under act of March 3, 1879. 

all roads lead to super sales 

The Channel 8 Mighty Market Place 


















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Clair R. McCollough, Pres. 

Supcrpowered WGAL-TV covers miles upon 
miles of prosperous territory — many prosper- 
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effective buying income of $5 billion, spend 
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and for your sales message. Sell your product 
on WGAL-TV, the one station that reaches 
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316,000 Watts 


New Yei 
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San Frcnci 

Page 4 ® January 10, 1955 



closed circuit 

ROAD SHOW • BBDO's move to re- 
acquaint its people with radio by inviting 
four networks to make joint presentation 
rB»T. Dec. 6. 1954] is turning into road 
show. Success of BBDO project prompted 
Radio Advertising Bureau to offer to serve 
as booking agent for similar joint pitches 
to other agencies, top 12 of which now 
are slated to be covered. Next on list is 
N. W. Ayer & Son in Philadelphia Wednes- 
day, with J. Walter Thompson Co. and 
Dancer-Fitzgerald-Sample in New York 
also booked for earlv showings. 

ABC-TV soon may introduce five-time- 
weekfy film show produced by Walt Disney . 
Proposed program, aimed at children's 
audience in afternoon slot, was discussed 
last week in Hollywood by Mr. Disney and 
Robert E. Kintner. ABC president. It 
would be addition to Disneyland, current 
nighttime hit on ABC-TV. 


ocrats doing convention shopping early by 
setting week of Aug. 27, 1956, for national 
convention (site to be selected), there are 
strong indications energetic new chairman. 
Paul Butler of South Bend, will seek to 
tailor proceedings to meet requirements of 
radio and television broadcasters. During 
Aug. 20 week, various committees will get 
together to organize "streamlined" conven- 
tion, patterned to meet conveniences of 
nationwide audiences. Key effort, it's un- 
derstood, will be made to eliminate dreary- 
polling of state delegations. 


CARBON COPY of confusion at FCC 
when President Eisenhower allowed FCC 
chairmanship to lapse from last April to 
October seen in situation at Civil Aeronau- 
tics Board. Chan Gurney, former South 
Dakota senator and former managing head 
of WNAX Yankton, who has been serving 
as chairman, was named "acting chairman" 
last week after yearend expiration of his 
term, with indications that new appointee 
later would be named chairman. White 
House last year had allowed Rosel H. 
Hyde's term as chairman to expire, and he 
served by vote of his fellow commissioners 
as acting chairman until appointment of 
George C. McConnaughey last October. 


CONFIRMATION • Last Friday there 
, was no indication when Senate Interstate & 
Foreign Commerce Committee would con- 
sider confirmation of George C. McCon- 
naughey as member and chairman of FCC. 
That's because, as of then. White House 
had not submitted nomination for consid- 
eration of newly organized and Democrat- 
controlled Congress. After Senate com- 
mittee last Nov. 9 had voted 7-0 ( but with 
seven Democratic members abstaining) for 
McConnaughey confirmation, Senate itself 
cidn't act. Thus at this session slate is 

wiped clean and no action can be taken 
until President resubmits nomination. 

LOOK for Crusade for Spot Radio, 
financed by stations and conducted by 
Station Representatives Assn. among agen- 
cies and advertisers during past two years, 
to cease operations about late spring. 
Stepped-up activity of Radio Advertising 
Bureau in spot field seen as making Cru- 
sade no longer necessary. Decision to dis- 
band expected to be announced soon. 


LAMB PROSECUTOR • Although Broad- 
cast Bureau, in its pleading to delay re- 
sumption of Ed Lamb-WICU (TV) Erie 
license renewal hearing, said that chief 
counsel Walter R. Powell Jr. would be suc- 
ceeded by trial attorney Edward J. Brown, 
top FCC source revealed Mr. Brown had 
not been named "chief" counsel and deci- 
sion won't be made until this week. Other 
quarters speculated Joseph Kittner, assist- 
ant chief of Broadcast Bureau, is likely 
choice. Mr. Powell left FCC for NARTB 
(story page 76). 


STINGING editorial was published in J tin. 
6 issue of Edward Lamb's Erie Dispatch on 
resignation of Walter R. Powell Jr. from 
FCC to become staff attorney for NARTB. 
Editorial alleged Mr. Powell, who has been 
FCC's chief attorney in renewal proceed- 
ings regarding Mr. Lamb's WICU (TV) 
Erie, has been "fired" and also raised ques- 
tions about Robert Leahy, FCC staff in- 
vestigator. Question: Will Lamb stations 
remain in NARTB membership? 

RAYBURN BAN • House Speaker Sam 
Rayburn's opposition to airing of House 
committee proceedings may bring efforts 
from within his own Democratic Party to 
effect compromise. Mr. Rayburn has con- 
tended telecasting of committee work un- 
duly disturbs decorum. Suggestion will be 
for study of effect of broadcasting on 
congressional business, with provision 
made that important as well as sensational 
proceedings be aired. Unlike Senate, where 
each committee makes its own rules, rules 
of House are those of committee also and 
Speaker is boss. 


COMMUNITY television operators, 300 
strong, have been urged to write congress- 
men regarding unauthorized re-radiators 
operating in Washington state [B»T, Nov. 
22, 1954]. Fear is expressed by Commu- 
nity Television Assn. officials that unham- 
pered operation of unofficial and illegal 
"repeater" facilities will give ideas to others 
— to detriment of community tv groups. 


BEFORE 'TONIGHT' • Hazel Markel, top 
Washington news woman, is aligning solidly 
with NBC. In addition to her new post as 

associate producer of Ted Granik's The 
American Forum and Youth Wants to 
Know, she is expected to take on evening 
stint preceding Steve Allen's Tonight (with 
sponsors signed). She also is handling 
women's angle, on spot news basis, on Ray 
Henle's Three Star Extra (Sunoco sponsor- 
ship, plus co-op). 

new cause celebre — subscription tv. She 
has grabbed ball in recent days. But Comr. 
Robert E. Lee for some months has been 
making first-hand study of pay-as-you-go 
projects and is ramrodding FCC action, 
expected this week in form of first phase 
of rule-making looking toward broad com- 
ments from all parties in interest. 

Albany principals definitely have decided 
to file court appeal against FCC denial of 
request to stay ownership transfer of 
WROW-AM-TV Albany to CBS newscaster 
Lowell Thomas and associates [B»T. Jan. 
3]. Commission, although refusing to grant 
stay of transfer, ordered Jan. 24 oral argu- 
ment on WTRI charge that Mr. Thomas 
and CBS should be considered as one for 
purposes of multiple ownership rules. It 
also said future hearing will be held on 
other WTRI allegations. CBS-TV affilia- 
tion changes from WTRI to WOW-TV 
Feb. I. 

cago advertising row hears an unidentified 
person has been representing himself as 
executive with "Sherman & Marquette" 
agency seeking station availabilities for 
purported time purchases by Oscar Mayer 
& Co. and Quaker Oats. Changing his 
name as he moves around, he reportedly 
has made solicitations to stations in Seattle 
and elsewhere. Wrinkle: man reportedly 
is content to settle merely for free drinks 
and food. Rub: Sherman & Marquette no 
longer exists. Agency is now known as 
Wherry, Baker & Tilden. 

TIT FOR TAT • Unusual offer going to 
radio stations around country from Cen- 
tury Broadcasting System, New York: two 
free half-hour programs, billed as starring 
top name talent, to be provided by Cen- 
tury five days weekly in return for one 
minute of time five days per week to be 
sold by Century. Letter says one program 
features such stars as Patti Page. Kaye 
Starr, Peggy Lee; others, such as Milton 
Berle. Dinah Shore, Frank Sinatra. Martin 
& Lewis. Century, said to be subsidiary 
of Columbia Amusement Corp.. bookins 
agency, also offers to pay agency and rep- 
resentatives' commissions. It asked stations 
to reply by today (Mon. ). 

I Broadcasting • Telecasting 

January 10. 1955 • Pase 

DON'T USE KTHS if you sell a 

"Unuied Market" 

(Little Rock ONLY, for instance) 


DO USE KTHS if you sell 



Daytime, the Station KTHS primary (6.5MV/M) area 
has a population of 1,002,758. More than 18%, or over 
100.000, do not receive primary daytime service from any 
other radio station. 

KTHS interference-free daytime coverage extends to the 
0.1MV/M contour, except in the southwest quadrant — 
has a population of 3,372,433. 

F your product or distribution set-up calls for less than a State- 
wide effort in Arkansas — If you don't care about anything except 
Little Rock itself — KTHS is not for you. 

KTHS is the big Arkansas radio buy. Big power (50,000 
watts). Big network (CBS). Big coverage (see map). 

"Technical" advantages of power are only part of the story. 
With an outstanding staff, topnotch facilities, programming know- 
how and merchandising gimmicks, KTHS easily captures a large 
part of the Arkansas radio audience, a large part of the time. 

It's as simple as that. If you want efficient, economical radio 
coverage of Arkansas, let The Branham Company give you all 
the KTHS facts. 

50,000 Watts . . . CBS Radio 

Represented by The Branham Co. 

Under Same Management as KWKH, Shreveport 

Henry Clay, Executive Vice President 
B. G. Robertson, General Manager 




Page 6 » limitary 10, 1955 

Broadcasting • Telecasting 

at deadline 


PURCHASE of ch. 12 WTVW (TV) Milwau- 
<ee by Hearst Corp. for $2 million [Closed 
Tircuit, Dec. 13, 1954] announced Friday, 
.ubject to usual FCC approval. 
J Milwaukee sale announcement came same 
lay NBC officially announced its $606,000 pur- 
chase of WKNB-AM-TV New Britain-Hartford, 
Conn, (see early story page 27). 

Milwaukee purchase "is first step in our long 
ange plans to acquire the full quota of tv 
tations," Charles B. McCabe, Hearst radio-tv 
hairman, said in announcement. He also said 
Tearst is negotiating in other cities and that 
further announcements may be expected." 

Hearst owns WISN Milwaukee, WBAL-AM- 
TV Baltimore, and, through associated com- 
pany, WCAE Pittsburgh. It owns newspapers 
n those cities and in New York, Albany (N. Y.), 
Boston, Chicago, Detroit, San Francisco, Los 
\ngeles, San Antonio and Seattle. WCAE is 
me of five applicants for Pittsburgh ch. 4. 

Purchase price of $2 million includes assump- 
ion of more than $1 million in contracts for 
ompletion of power boost to 251 kw and 
,070-ft. tower. Station, which began operat- 
ng last year, was granted following four-way 
nerger among Milwaukee Area Telecasting 
"orp., Kolero Telecasting Co., and WEMP 
md WFOX Milwaukee. 

1 With Hearst buy of Milwaukee ch. 12 station, 
ompany will withdraw from three-cornered 
.Yhitefish Bay (Milwaukee) ch. 6 hearing, it 
vas said. This will leave WMIL Milwaukee 
md non-broadcaster Independent Television 
ric. in contest for that channel, but merger 
nay ensue. WCAN Milwaukee, intervenor in 
h. 6 battle, has indicated it will withdraw when 
pCC approves CBS purchase of WOKY-TV 
Milwaukee and facilities of WCAN-TV [B»T, 
Dct. 25, 1954], it was understood. Poller sta- 

tion, which also had appealed to federal courts 
against Milwaukee ch. 12 merger grant, failed 
to file its brief Jan. 3 and its appeal was dis- 
missed, it was learned. 

NBC late Friday acquired WKNB-TV New 
Britain-Hartford (ch. 30) — its first uhf outlet — 
for $606,000. Transaction, subject to FCC 
approval, also is contingent upon move of 
transmitter site to Mt. Higby. Network will 
go "all out" and will seek one million-w uhf 
maximum from new location to provide Hart- 
ford-New Britain-New Haven coverage. 

NBC, according to Charles R. Denny Jr., 
vice president in charge of owned and operated 
stations, acquired all of capital stock of New 
Britain Broadcasting Co. from Julian Gross, 
former agency owner, and his associates. This 
includes WKNB-AM, daytimer on 840 kc, 
1 kw, which NBC presumably would sell. Last 
ownership report lists stockholders as Mr. Gross 
47.7%; Chester Bland 15.7%; Goodman Banks 
10.3%; Lawrence Whitehead 3.3%, and Milton 
Conhaim 6.4%. WKNB-TV had Class A hour 
live rate of $400, film $350. 

Transaction, in negotiation for several weeks, 
was completed Friday afternoon by Messrs. 
Gross and Denny, with Joseph Heffernan, NBC 
financial vice president: Thomas Irvin, NBC 
general counsel, and Judge Solomon Eisner 
and Washington attorney Lester Cohen. Black- 
burn-Hamilton handled sale. 

WKNB-TV now has authorized power of 
155 kw visual, 81.3 kw aural, with operating 
power of 20 kw visual and 10 kw aural. An- 
tenna, on Rattlesnake Mountain, is 970 feet 
above average terrain, 545 feet above ground. 
Boiling Co. is national sales representative. 

NBC said it had not yet decided upon loca- 
tion of its second uhf outlet, to give it its full 

3eorge Wheeler Elected 
/ice President by RCA 

jjEORGE Y. WHEELER II, for last five 
rears assistant to NBC Washington Vice Presi- 
lent Frank M. Russell, has been elected staff 
ice president of RCA [Closed Circuit, Dec. 

20, 1954], it was an- 
nounced Friday. He 
will remain in Wash- 

Mr. Wheeler, 37. 
joined NBC in 1937 
as page. From 1938 
to 1944 he served in 
NBC's Washington 
program department 
as announcer, per- 
former, writer, pro- 
ducer and program 
manager. In 1944 he 
served as war cor- 
respondent in Euro- 
pean Theatre of Operations. After World War 
I Mr. Wheeler was named assistant general 
nanager of NBC in Washington, serving in that 
apacity until 1949 when he was named Mr. 
tjssell's assistant. 
Mr. Wheeler is 1937 graduate of Princeton 

U., and received law training at National U., 
Washington, during 1951-54. Native of Wash- 
ington, he is member of board of governors of 
Metropolitan Club, and also member of Chevy- 
Chase Club and Delta Theta Phi, law fraternity. 



RADIO Advertising Bureau is using re- 
search cutie to demonstrate radio's effec- 
tiveness and have fun in process. RAB 
people got commercial for Jim Clinton 
Clothing Stores of Los Angeles area, 
took it thousand miles to Houston and 
aired it 21 times in one w^ek on KPRC 
there. Then they hired Pulse to do sur- 
vey. Findings: of those interviewed, 
12% were able to identify Jim Clinton 
Stores — this even though only couple 
persons (former Los Angeles residents) 
had any reason to have heard of them 
before, and also despite fact commercials 
were broadcast during evenings in so- 
called "television time." This is one of 
several research departures RAB has in 
works to add weight to pro-radio drive 
among advertisers and agencies. 


BAYUK ON WINCHELL • Bayuk Cigars Inc. 
(Webster and Phillies), Philadelphia, to sponsor 
Walter Winchell's simulcast on ABC Radio-Tv 
on alternate weeks effective Feb. 6. Other 
alternate sponsor is American Safety Razor 
Corp. Radio broadcasts of Winchell show, 
sponsored by Bayuk, will be on behalf of Web- 
ster cigars; telecasts for Phillies. D'Arcy Adv., 
N. Y., is Bayuk's agency. 

CUDAHY APPOINTS • Cudahy Packing Co., 
Chicago (Old Dutch Cleanser, Delrich mar- 
garine), appoints Weiss & Geller, same city, 
to handle advertising, formerly serviced by 
Young & Rubicam. Radio-tv will be used. 

SSS ON TV, RADIO • SSS Tonic, through 
Day Weinstein, Atlanta, using tv spot cam- 
paign in 20 markets for first time, in addition 
to radio schedule to break mid-February for 
13 weeks. 

MAIL ORDER BOOK • Harion Publications, 
Greenlawn, L. I., placing quarter-hour program 
following news shows on radio stations from 
Maine to Minnesota and south to Washington 
to promote book, "How and When to Retire," 
which sells for $1 on mail-order arrangement. 
Agency: Metropolitan Adv., N. Y. 

PIN-IT SPOTS • Procter & Gamble, Cincinnati 
(Pin-It home permanent), preparing 52-week 
tv spot campaign in number of markets, start- 
ing at varying times, Jan. 15 and Feb. 1. 
Benton & Bowles, N. Y., is agency. 

Kools Back in Radio 

BROWN & WILLIAMSON Tobacco Co., Lou- 
isville (Kool cigarettes), which canceled radio 
spot announcement campaign in evening time 
last month, is reinstating radio schedule in 
about 150 markets, using early morning periods, 
following trend of buying early-morning in- 
stead of evening time. Campaign breaks Jan. 
17 for 13 weeks. Ted Bates Inc., N. Y.. is 

NCAA Votes Tv Committee 

NATIONAL Collegiate Athletic Assn. last Fri- 
day adopted resolution formally authorizing 
establishment of 1955 Television Committee, 
which will draw up tv plan to be submitted 
to membership in mail referendum in spring 
(see story page 56). Names of 1955 Tv Com- 
mittee members were to be disclosed Saturday. 

WBML Goes Independent 

WBML Macon, Ga.. longtime NBC affiliate, 
will not renew with network, according to 
George W. Patton, vice president and general 
manager. He said station will operate as inde- 
pendent, building programming around music 
and news. Headley-Reed is national represent- 

Providence Appeal Planned 

CERTAINTY of court appeal against FCC's 
action in affirming Providence ch. 12 grant to 
WPRO-TV there and denying protest of ch. 16 
WNET (TV) same city (see earlier story page 
75) made known Friday by WNET attorneys. 
Appeal will be filed this week, it was said. 



January 10, 1955 

Page 7 


announces the appointment of 

as national representative for 



effective January 1, 1955 

.amb Asks FCC to Drop 
issue in Renewal Hearing 

j.DWARD LAMB's WICU (TV) Erie, Pa., 
letitioned FCC Friday for severance and im- 
mediate decision on Issue No. 1 in license re- 
tewal proceeding pending before Examiner 
lerbert Sharfman. WICU charges "bankruptcy 
if the Broadcast Bureau's evidence to date [on 
Ar. Lamb's alleged communist ties] is appal- 
ling, and to require Mr. Lamb to answer fur- 
her the incredible and defamatory charges of 
juch irresponsible and disreputable witnesses 
is have been heard to date is an abuse of 

WICU is entitled to renewal "as matter of 
aw," petition asserted, charging there is no 
■vidence Mr. Lamb misrepresented or con- 
ealed any material fact from FCC. Case re- 
.umes Jan. 18 but Broadcast Bureau has asked 
delay to Feb. 9 so new counsel Edward J. 
3rovvn can prepare. 

Magazine Revenues Reach 
694.1 Million, New Record 

MAGAZINE advertising revenues reported at 
ill-time high, reaching peak of $694.1 million 
for 1954, Magazine Advertising Bureau said 
today (Mon.). Figure is based upon "exact 
measurement of advertising space carried in 
about 100 general and national farm magazines 
included in the Publishers Information Service; 
it is not projected to include any other maga- 
zines unreported in PIB." Sunday newspaper 
supplements are excluded. 

Total revenues for 1954 are slightly ahead 
of 1953 figures, about $1 million more, MAB 
said, adding that rise in magazine advertising 
revenues has been "virtually uninterrupted since 
1933," with gain from 1948 more than 18%. 

KOLD Yuma Sold 

SALE of KOLD Yuma, Ariz., by Gene Autry 
interests for $50,000 to Jim Hawthorne and 
associates filed with FCC Friday. Mr. Haw- 
thorne will move to Yuma but retains interests 
in H-K Productions, Hollywood tv film firm. 
Other sale filed with FCC: WPFD Darlington, 
S. C, by Frank A. Hull for $2,500 to Blue 
Ridge Bcstg. Co., operator WSNW Seneca S. C. 

Two other station sales reported Friday, sub- 
ject to FCC approval: WKTM Mayfield, Ky., and 
'VHDM McKenzie, Term. Mike Layman and as- 
sociates sell WKTM for $27,000 to Michael R. Free- 
land and G. Paul Crowder. Mr. Freeland and 
associates sell WHDM for $50,000 to Mr. & Mrs. 
Earl Nolting, Columbus, Ind. Both sales handled 
by Paul H. Chapman, Atlanta broker. 

Monroe Uhf Outlet Deleted 

UHF deletion No. 101 announced by FCC Fri- 
day as Commission canceled permit for ch. 43 
KFAZ (TV) Monroe, La., for lack of prosecu- 
tion. Uhf dropouts passed 100 mark earlier in 
week (story page 78). Vhf deletions total 21. 
KFAZ earlier suspended operation. Ch. 45 
WKST-TV New Castle, Pa., Friday asked 
FCC for permission to suspend operation for 
90 days effective Jan. 14 pending consideration 
3f petition for move to Youngstown, Ohio. 
Station said it has lost $70,000 over radio profits. 

at deadline 


NEW financial program aimed at in- 
vestors and potential investors has been 
launched by WOR New York as result 
of recent increase in public interest in 
Wall Street stock market. Five-minute 
show, titled Financial Review, is heard 
Monday through Friday evenings on 
WOR. John Scott, station newscaster, 
writes and narrates broadcast which con- 
sists largely of answering questions sent 
by listeners and explaining fundamentals 
of investing. Financial Review is spon- 
sored by Bruns Nordeman, brokerage 
firm, through Galbraith-Hoffman Agency. 

Political Convention Date Set 

RECOMMENDATION that Democratic Na- 
tional Convention be held week of Aug. 27, 
1956, made today to Democratic National Com- 
mittee by Chairman Paul M. Butler. No site has 
yet been chosen for convention. Meanwhile, 
site committee of Republican National Com- 
mittee, under chairmanship of Republican Na- 
tional Chairman Leonard Hall, met Saturday 
to hear representatives of Atlantic City, Phila- 
delphia and Chicago. Attending sessions was 
newscaster Bill Henry, representing Congres- 
sional Radio-Tv Correspondents Assn. 

Bills Filed in Congress 

NUMBER of activities affecting broadcasters 
were taking place last week as 84th Congress 
opened first session. Several bills proposed by 
congressmen were similar to others introduced 
in 83rd Congress. 

Sen. Thomas C. Hennings (D-Mo.) proposed 
witnesses at congressional hearings be given right 
to refuse to be televised (S Res 15). Sen. J. Wil- 
liam Fulbright (D-Ark.) commended CBS Inc.'s 
foundation to make grants to colleges formerly 
attended by executives [B«T, Dec. 27, 19541. Rep. 
Katherine St. George (R-N. Y.) reintroduced her 
last year's bill to require station investigation of 
persons for whom solicitations are made on air 
(HR 177). Sen. Hubert Humphrey (D-Minn.) 
promised news media he would try to open more 
congressional hearings to them. Rep. Kenneth 
Keating (R-N. Y.) reintroduced his anti-gambling 
bill (HR 789) of last year, similar to Senate bill 
last year which met broadcasters' and FCC's ob- 
jections until it finally was rendered harmless 
through amendment, but failed anyway. Rep. 
Emanuel Celler (D-N. Y.) asked that commercial 
sponsorship of congressional hearing coverage by 
radio and tv be prohibited (HR 626). Rep. Carl 
Hinshaw (R-Calif.) asked again that subscription 
tv and theatre tv be made common carriers 
(HR 524). 


MUTUAL will carry baseball Game of 
the Day for sixth straight year, starting 
March 2 and extending for 26 weeks. 
Mutual Sports Director Al Jonas reported 
that on days major league baseball clubs 
are not available for pickup, program will 
utilize outstanding minor league attrac- 
tions. Seven-day-a-week Game of the 
Day is being made available for local 
co-op sponsorship. 


NORT WYNER, account executive on Rayco 
account for Emil Mogul Co., named account 
supervisor for Rayco auto seat covers and 
Manischewitz wine. 

FRANK F. NEUNER, planning administrator 
in charge of coordinating RCA Tube Div.'s 
long-range marketing operations, to newly- 
created Tube Div. post of manager, semi-con- 
ductor marketing. 

JOHN L. ZIMMER, senior producer of tele- 
vision commercials, appointed manager of 
commercial television production of Compton 
Adv., N. Y. 

DAVID N. LAUX, head of agency relations, 
Studio Films, N. Y., and formerly account 
executive, Ruthrauff & Ryan, elected vice presi- 
dent of Studio Films. 

CHARLES ADAMS, production head of films 
for tv, Loucks & Norling Studios, N. Y., elected 
vice president. 

WILLIAM W. BOWEN, administrative staff 
assistant, Westinghouse Electric Corp.. Tv- 
Radio Div., appointed staff assistant to R. L. 
Sandefur, sales manager. 

JOE McKAY, recently with Kay Thompson 
act and formerly account executive at Grant 
Adv. and other agencies, and JAMES O. 
RILEY, assistant sound cameraman and for- 
merly at WTOP Washington, to Kling Film 
Productions, Chicago, as directors. 

ARTHUR W. ALDAG, general sales manager, 
elected vice president in charge of sales, and 
HARRY L. GADAU, advertising manager, 
elected vice president for advertising at Rival 
Packing Co., Chicago. Firm uses radio and 

H. Weller Keever Named 
NBC Film Sales Manager 

H. WELLER KEEVER, central sales super- 
visor, NBC Film Div., appointed national 
sales manager. He joined division in 1951 as 
salesman and in 1953 was promoted to cen- 
tral supervisor. 

Mr. Keever announced these sales promo- 
tions within division: Leonard C. Warager, 
supervisor, named sales manager of eastern 
sales force headquartering in New York; Dan 
Curtis, acting supervisor, elevated to sales man- 
ager of central sales force stationed in Chicago, 
and Clifford Ogden, supervisor, promoted to 
sales manager of western sales force with head- 
quarters in Hollywood. 

In line with expansion of division. Curtiss 
C. James, account executive. Murphy & Long, 
Dayton, Ohio, joins NBC Film Div. sales pro- 
motion staff as presentation writer. 

Lohnes Estate $600,000 

WILL of Horace L. Lohnes, Washington radio- 
tv attorney who died last month [B»T. Dec. 27, 
1954], accepted for probate by Fairfax County 
(Va.) Circuit Court Friday. Estate, valued at 
more than S600.000. mostly bonds and securi- 
ties, left to Mr. Lohnes' widow. Mrs. Thelma 
M. Lohnes, and daughter, Roberta Lee Lohnes. 
in equal trusts. Will included six bequests total- 
ing $23,500. Mr. Lohnes lived at Twin Oaks. 
Vienna, Va. 

Helen Hedeman Dies 

HELEN HEDEMAN. 43, ABC Radio super- 
visor of auditions and casting, died Friday in 
New York. Miss Hedeman had been associated 
with ABC and the old Blue Network for more 
than 21 years. 



January 10. 1955 • Page 9 

the week in brief 


NBC purchases its first u in New Brit- 
ain; CBS affiliations shift; DuMont 
adjusts under trimmed sails 27 


FCC passes on Westinghouse's $9.75 
million Pittsburgh buy 27 


RAB's Sweeney, Bates' Midgley ana- 
lyze the technique 29 


Comedian's deals now assure him in- 
come for 1 7 years 29 


K&E president recommends ways to 
streamline operation 30 


. . . that Screen Gems gives to its 
clients' commercials 35 


B»T Picture Story of a Ziv personal 
appearance tour 36 


The techniques behind a first-rate tele- 

vision series 


Five proposals for next fall given mem- 
bership at convention 56 


At Deadline 7 

Foi the Record 

Page 10 * January 10, 1955 





In Review 






Lead Story 









On All Accounts . 



Florida sessions will wrestle too-many- 
meetings issue 60 


WBC's Pack says stations must con- 
centrate on training 64 


Plotkin recommends Commerce Com- 
mittee review what FCC, Justice Dept. 
are doing 73 


Cherry & Webb station keeps con- 
tested Providence channel 75 


NARTB, theatremen request FCC not 
to railroad approval 77 


Ward survey to guide program revi- 
sions in 1955 79 


RCA comes up with a new 50 kw 
transmitter; DuMont may go into radio 
set-making 82 


Portable, for $80, would run on flash- 
light batteries for a year 83 


FCC still investigates charges of sabo- 
tage in San Francisco 87 

Open Mike 16 

Our Respects 20 

Personnel Relations 87 

Programs & Promotion 88 

Program Services .... 87 

Stations 64 

Trade Associations 56 

Broadcasting Publications Inc. 
Sol Taishoff 

Maury Long H. H. Tash B. T. Taishoff 

Vice President Secretary Treasurer 


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subscription including BROADCASTING Yearbook (53d 
issue): $9.00, or TELECASTING Yearbook (54th issue): 
$9.00. Annual subscription to BROADCASTING • TELE- 
CASTING, including 54 issues: $11.00. Add $1.00 per 
year for Canadian and foreign postage. Regular issues: 
35? per copy; 53d and 54th issues: $3.00 per copy. 
ADDRESS CHANGE: Please send requests to Circulation 
N.W., Washington 6, D. C. Give both old and new 
addresses, including postal zone numbers. Post office 
will not forward issues. 

BROADCASTING' Magazine was founded in 1931 by 
Broadcasting Publications Inc., using the title: BROAD- 
CASTING* — The News Magazine of the Fifth Estate. 
Broadcast Advertising* was acquired in 1932, Broadcast 
Reporter in 1933 and Telecast* in 1953. 

*Reg. U. S. Patent Office 
Copyright 1955 by Broadcasting Publications Inc. 



when you gossip you want 
a private line . . . 

... and when you're viewing, 
you want an 


From its central-Mississippi location, WJTV . . . always first 
with an interference-free line to Mississippi's first market . . . now, 
with 10 times more power, extends your private line to more than 
20 additional bonus market areas. It's interference-free . . . be- 
cause no station in any city up to 400 miles away shares WJTV's 

And there's more . . . more . . . MORE to come! In a matter 
of weeks WJTV will further increase its 
power to 500,000 watts ... its second 
power increase since October 1, 1954. 

Yes, sir! As comforting as a private 
line when you're gossiping . . . that's what 
an interference-free station is. To the 
advertiser as well as the viewer. 

And . . . not at all incidentally . . . WJTV is still the most- 
watched station in Mississippi's first market, the metropolitan 
Jackson area. Sixty percent of the time, against 37 r <- for the 
second station and 3% for the third, according to the most 
recent Pulse. 


— ifi — 


Owned by Mississippi's two state-wide newspapers 

tEfje Clarion =1Uo get • jackson dafiy news 
Represented Nationally by the Katz Agency 

Broadcasting • Telecasting 

January 10. 1955 

Page 11 




Sell more people in the rich area of 
Northern Iowa and Southern Minnesota 
with KGLO-TV. 

Reach more homes in this vast land of 
corn, hogs and beef that lies midway 
between Des Moines and Minneapolis 
with KGLO-TV. 

Set Count as of January 1 
100 micro-volt contour . . . 117,892 

Represented by Weed Television 


National Sales Offices 

Affiliated with KGLO-AM-FM 

V, WTAD-AM-FM — ? lincy, III. 



IF SUCCEEDING episodes of Norby, the new 
tv family series which made its bow Wednesday 
on NBC-TV, are as well presented as the first, 
viewers are in for solid, warm entertainment. 

The storyline seemed a bit above par, and 
certainly much of the nonsense that clutters 
too many of the series' family contemporaries 
on tv was avoided. Aside from the fact that 
Norby holds great promise as program fare in 
1955, the series is made especially interesting 
in that it is telecast in compatible color on a 
regular basis from Eastman color print film. 

Eastman, noted for its work in color film, 
lived up to advance notice that Nor by' s pres- 
entation was designed to be a sort of pioneering 
precedent for the use of color film in television. 
The natural colors of outdoor shots filmed on 
location at Pearl River, N. Y., the deeper 
color tones as the story switched to "inside" 


shots (filmed in New York studios of 20th 
Century-Fox Movietone Studios), and the sub- 
dued and attractive use of color in commercials 
were arguments for more color film on tv. 

Restraint was evident both in the color and 
in the contents of the commercials. The ap- 
proach was to suggest the simplicity and cozi- 
ness of the living room as associated with 
photography. The middle commercial, titled 
"Little Girl's Feet," trained the camera on the 
feet of a baby girl taking her first steps and 
in fast sequence took her through childhood 
and adolesence right up to her marriage. The 
emphasis was on the importance of capturing 
great moments in a family's life on film. East- 
man's "Duo-Pak" in full color against a solid 
blue background was the parting shot of the 
middle commercial. The closing commercial 
was similar with the stress on Eastman's Hawk- 
eye flash camera. 

Both story and commercials are designed to 
appeal to Eastman's family trade in all age 
groups. The fact that the program is in the 7- 
7:30 p.m. EST time slot should prove a shot- 
in-the-arm toward this realization. 

The program centers on Pearson Norby, 
a junior executive in a small-town bank, well- 
played by David Wayne. Joan Lorring, as his 
wife, is pert and eye-catching. Evan Elliot, 
the Norby youngster, nearly stole the show 
munching on a banana with a gleam of ad- 
miration for his dad in his eye as Mr. Norby 
relates his ecstatic reaction to having been 
made a vice president (in charge of small loans) 
at the bank. Ralph Dunn as Mr. Rudge, bank 
vice president and efficiency expert, brings in 

a top performance as the typical "watchdog" of 
office expenditures. One of the funniest se- 
quences in a generally amusing show was the 
scene in which Mr. Norby extends his hands 
to receive congratulations on his promotion, 
but finds them caught in the ripped sleeves of 
his jacket. 

The show's producers promise more outdoor 
scenes as the series progresses. This alone 
should be worth the tuning-in, if the photog- 
raphy continues to be as good — colorwise 
particularly — as in the first episode. 
Sponsored by Eastman Kodak Co. through J. 
Walter Thompson Co. on NBC-TV Wed., 7- 
7:30 p.m. EST. Telecast in color from East- 
man Color Print Film. 
Cast: David Wayne, Joan Lorring, Susan Halla- 
ran, Evan Elliot; supporting roles by Janice 
Mars, Ralph Dunn, Carol Veazie. 
Producer: David Swift; director: Richard 
Whorf; associate producers: John Graham 
and Max Allentuck. 
Director of Photography: Larry Williams, ASC. 
Filmed by Norby Productions at 20th Cen- 
tury-Fox Movietone Studios, New York, and 
outdoors a; Pearl River, N. Y. 
Writers: Mr. Swift supervises two writing teams: 
Harvey Orkin and James Lee; David Rayftel 
and George Kirgo. 


ZANY is the word for the Bob Cummings 
Show, which bowed Jan. 2 as NBC-TVs chal- 
lenge to What's My Line? on CBS-TV in the. 
Sunday evening 10:30-11 spot. If enough 
people agree that zany comedy is fun, then 
for the first time in its long career, WML is 
going to have to fight for audience. 

In his new series, Mr. Cummings is an 
eligible bachelor, much sought after by the 
ladies, with whom his photographic business 
keeps him in almost continuous contact. Mr. 
Cummings has a sister, an attractive young- 
ish middle-aged widow whom he'd like to 
get remarried for the sake of her teen-age 
son, a head taller than his mother and not 
precisely an asset to romance. Mr. Cummings 
also has a secretary, a "plain Jane" who is 
determined that if she can't lead him to the 
altar, at least no other girl will. 

There are all the makings of another do- 
mestic situation comedy. But Mr. Cummings' 
writers and producers decided instead on low 
farce and the thin story line is subordinated 
to a series of raucous gags. In the opening 
program, a society matron friend of the hero's 
sister visits Bob"s studio and sees his secretary, 
Shultzie, in an ape costume. (He'd been 
photographing the ape attacking a lovely 
bride: "This picture's got to be horrible. It's 
for the cover of a children's comic book.") 

She thinks Shultzie really is an ape and 
throughout the rest of the program, when she 
hears of Shultzie typing letters, answering the 
phone, driving a car, etc., she becomes in- 
creasingly amazed. At the program's end she 
gives Bob her pet poodle, for him to teach 
to play bridge. 

The show included a father-to-son talk which 
Bob tried to give to his nephew while posing 
models for fashion pictures. There were also 
glamour photos of his sister, to entice an old 
beau, the outcome being that Bob gets an 
order to take similar pictures of the old beau's 
wife. And there was the comic secretary get- 
ting things all mixed up in her attempt to 
help. And — but that's enough to give the idea. 

The cast overplayed with gay gusto, merrily 
divorcing the plot — and characters — from any 
resemblance to reality. Mr. Cummings was 
properly handsome and helpless. Anne B. 
Davis, as Shultzie, provided an excellent cari- 

Page 12 ® January 10, 1955 

Broadcasting • Telecasting 


WBTV-WBTW combination creates 
market comparable to nation's 8th largest 
in the industry-mushrooming Carolinas 

Advertisers have a rich 
stake in what's happening 
in the Carolinas. 

The Carolinas are on the 
march economically, and two 
top-power stations — WBTV 
and WBTW — now service this 
upsurging selling market. 

WBTV and newcomer 
WBTW can, as a 
combination, deliver 50% 
of the people in North 
and South Carolina. 

Together, WBTV and WBTW 
create a market of 3,375,000 
people, over $3V2 billion 
in buying power and 
$2Vz billion in retail sales — 
a TV market comparable 
to the eighth largest 
in the nation. 

For complete details on how 
WBTV and WBTW truly 
measure up to "Dominance 
doubled in the Carolinas," 
caU CBS Television 
Spot Sales. 


• Telecasting 

January 10, 1955 • Page 13 

furniture store kicks off big' 
sale with newspaper-tv combi- 
nation. Good results but quick 
?fade. Drops newspaper-tv — picks 
up radio saturation schedule. 
Sale bounces back and shows 
ready rise to top newspaper-tyj 
kickoff figures!; 

Retail shoe outlet buys 21 spots 




in that one week than in 
revious month. Pickup in quali 
trade especially noted. 4 

40 year old furniture store bu) 
first radio in 21 years, taking 
16% of newspaper budget 
for purpose. End of first month 

showed 15.1% increase over 
same month last year. Third month 
showed 28.3% increase over 
corresponding month year ;jt . 
ago — largest month in 39 yec 

Appliance store ordered 15- 
minute live talent show five 
days a week. First six weeks 
on air sales increased from 
$15,000 to $27,000. Store 
expansion to two new locations 
attributable in large part by 
owner to results of this single 
radio program." 

Furniture store with a modest 
schedule of one minute radio 
announcements credits radio with 
a 50% increase in business." 

Appliance distributor buys 
medium saturation announce- 
ment schedule beamed to 
housewives. Dealers report 
|^ tremendous sales results. Advise 
beamed technique directly 

* Full Details Available 


Page 14 * January 10, 1955 



(No Matter Who Pays the BUI) 


Local sales are good . . . very good indeed! 
AND . . . 

Standouts in local sales are those being made by Tulsa radio 
stations to Tulsa merchants! 

Interesting, isn't it! Local radio advertising in Tulsa is very 
good indeed. 

Local station salesmen are experiencing their highest monthly 
gross in years! 


Because, in Tulsa, radio advertising is producing consistent, 
profitable results. Local merchants who can watch advertising 
results closely, day by day, watch advertising costs . . . they 
know AT ONCE what advertising pays off. 

They know RADIO advertising pays off. Their cash registers 
prove it! 

Want to know more? Want some success stories? Want to know 
how YOU can use radio advertising in Tulsa for YOUR clients? 
Contact any one of the Associated Tulsa Broadcasters, either 
direct or through their representatives. 

Remember . . . EVERY sale is a LOCAL sale ... no matter who 
pays the bill! So, take a tip from the men on the PAY OFF LINE 
. . . the LOCAL buyers of advertising . . . They're using Radio 
advertising in Tulsa. 

How about YOU? 



January 10, 1955 


year after year- 

With housewives, farmers, industrial 
executives and government officials all 
important customers for one or an- 
other of its diversified salt products, 
the International Salt Company, Inc., 
one of the world's leading salt pro- 
ducers, has found WHAM to be a good, 
low-cost-per-thousand medium for car- , 
rying its sales messages. 
WHAM has brought sales results in 
this important Western New York 
sales market which have helped build 
and support high distribution of Ster- 
ling Salt products. Down-to-earth 
sales results all along its product line 
have made International Salt stay 
with WHAM year after year. 
Also, International has made WHAM 
radio campaigns serve a double pur- 
pose, a basic medium around which to 
merchandise Sterling Salt — with mail- 
ing pieces, displays and premium of- 
fers to retailers. 

Present and future Sterling Salt cus- 
tomers in all quarters listen to 

50,000 watts • clear channel • 1180 KC 



The Stromberg-Carlson Station 
AM-FM * NBC Affiliate 

Geo. P. Hollingbery Co., Nat'l Rep. 


cature of a determined secretary. Rosemary de 
Camp as the sister and Dwayne Hickman as 
her son entered into the spirit of the romp and 
Isabel Randolph turned in an especially amus- 
ing performance as the amazed matron. 
Sponsored by R. J. Reynolds Tobacco Co. for 

Winston cigarettes, through William Esty Co. 

Filmed by McCadden Corp. and broadcast 

from Hollywood by NBC-TV, Sun., 10:30-11 

p.m. EST. 

Star: Bob Cummings, supported by Rosemary 
de Camp, Dwayne Hickman, Anne B. Davis, 
Isabel Randolph, Deane Jergens. 

Production supervisor: George Burns; director: 
Rod Amateau; producer-writer: Paul Hen- 
ning; assistant producer: Al Simon; asst. to 
the producer: Eddy Ruben. 


THE consistently good tv film series, CBS-TV's 
Four Star Playhouse, came up with a gem of 
a program last Dec. 23. In a week overladen 
with Christmas trees, tinsel, carols, seasonal 
good will, precocious moppets and general 
stickiness, Four Star Productions' contribution 
stood out. Titled "The Answer," it was beauti- 
fully conceived, and executed with disarming 

A dispirited Hollywood screenwriter has re- 
turned home and during a visit to his uncle's 
bar meets an assorted group of people, a sailor, 
taxi driver, showgirl and a wine-loving intel- 
lectual bum, who has absorbed most of the en- 
cyclopedia in his research for a play to be the 
monumental drama of all time. While selling 
answers to questions to pay for wine, he is 
induced by the writer to reveal the plot 
of his play. 

This play has to do with a 24-hour treaty, 
secured by the United Nations in a last-ditch 
attempt to prevent war between the two great- 
est powers in the world. To this end, the great- 
est minds in each field of human knowledge 
have been assembled to pour their wisdom 
into a mechanical brain. After assimilating 
this collected knowledge, the brain arrives at 
the answer — the Ten Commandments. 

Deceptively simple plot-wise, "The Answer," 
in the hands of David Niven, as the skid-row 
philosopher, director Roy Kellino and writer 
Leonard Freeman, is shaped into what should 
go down as one of the best tv films to date. 
The suspense is sustained from the opening 
words of "Thou shalt have no others gods be- 
fore me" to the final and conclusive "Thou 
shalt not kill," which was transposed in se- 
quence for necessary dramatic effect. 

Roy Kellino, whose "The Interlude" for Four 
Star is up for the current Screen Directors' 
Guild tv achievement award, is steadily proving 
himself a director of stature. Confined to one 
set with the major focus on one actor, his di- 
rection of Leonard Freeman's first-rate script 
was both sensitive and paced to bring out all 
possible dramatic values. 
Production cost: $35,000 per program. 
Sponsors: Singer Sewing Machine Co., through 

Young & Rubicam Inc., and Parker Pen Co., 

through J. Walter Thompson Co. 
Produced on film by Four Star Productions. 

Telecast on CBS-TV, Thurs., 9:30-10 p.m. 


Producer: David Niven (alternating with 
Charles Boyer, Dick Powell, Ida Lupino); 
director: Roy Kellino (Dec. 23). 

Cast: David Niven, Carolyn Jones, Anthony 
Caruso, Nestor Paiva, John Harmon, Ted 
Stanhope, Richard Reeves, Jack Lomas 
(Dec. 23). 

Original story and screenplay by Leonard 

Photographed by George E. Diskant. 


Georgia on the Go 


I have just read your piece on Georgia [B«T, 
Dec. 27] and want to congratulate you on the 
excellent way this special article was handled. 

Harben Daniel, President 
WSAV Savannah, Ga. 


. . . Congratulations. It was a good story, 
well told. Please send us 200 reprints. 

J. T. Snowden Jr. 
Vice President 
WBIA Augusta, Ga: 


We think you made a poor choice of words 
in your Georgia section, when you stated that 
WDAK-TV claimed 95 % conversion. Actually, 
we claim nothing — we simply go by the Tele- 
pulse figures of October 1954, which showed 
93.7% conversion. 

Allen M. Woodall, President 
WDAK-TV Columbus, Ga. 

Work of Art 


You and your staff do a remarkable busi- 
ness 52 weeks out of the year. Each issue is 
truly a work of art. If I were to start to list 
the many feature stories which have proved 
invaluable to us during the past year, the list 
would be almost endless . . . 

Frank V. Webb, V.P.-Gen. Mgr. 

KFH-AM-FM Wichita, Kan. 



When I read your editorial "Sabotage" [B«T, 
Dec. 27, 1954] I became very nauseated at the 
irresponsibility of the reporting in a magazine 
that supposedly is the newsweekly of the radio 
and television industry. 

You condemn, judge and try the NABET 
engineers who are on strike against KPIX (TV) 
San Francisco. You yell sabotage in your most 
pious manner when you have no proof what- 
so-ever. If you had such proof why didn't you 
present it for all to see? Has the FCC or any 
duly accredited law enforcement agency proved 
that NABET engineers sabotaged the KPIX-TV 
equipment? . . . You know the answer to that as 
well as I do but you couldn't pass up an 
opportunity to let your union-hating magazine 
do some real sabotaging of good labor-manage- 
ment relations and condemn the NABET lads 
without a trial . . . 

Taylor L. Blair Jr. 
Chattanooga, Tenn. 

[EDITOR'S NOTE: It remains for an FCC inves- 
tigation, now underway, to pin the blame on 
specific individuals, but evidence is abundant 
that sabotage was committed. B«T sticks by its 
editorial guns.] 

KOA's Grubb 


The Dec. 20 edition of B*T carries a men- 
tion of our newly-appointed farm sales man- 
ager, Gene Grubb, but credits him as being on 
the staff of KLZ-TV [Denver]. 

. . . The correct information is as follows: 
Gene Grubb, sales staff KOA Radio, Denver, 
named farm sales manager. 

John Aldern 

Radio Promotion Manager 
KOA Denver 

Page 16 • January 10, 1955 

Broadcasting • Telecasting 




Of course not! T. V. McReach is a well-bred 

fellow, with a carefully modulated voice and 
exquisite manners. But old-timers hereabouts 

remember the old McReach family of North Texas. 

His father, Old Man McReach, was the champion 

hog caller in the area. And from McReach, 
senior, young T. V. got a basic 
philosophy: "If you can be heard 
far enough, if you call 

convincingly, and if you 
offer something they want, you 
can count on them to come." 

You do all three with WFAA-TV's Long Reach 

(274,000 watts). And get this: TV sets in this 
rich market have increased 33.8%* in 
the last twelve months. 

"This is worth looking into," says T. V. McReach. 

Get the details from your Petry man. 

Broad casting -Telecasting 
December 6, 1954 



RALPH NIMMONS, Station Manager 
EDWARD PETRY 8. CO., National Representative 
Television Service of The Dallas Morning News 

Broadcasting • Telecasting 

January 10, 1955 • Page 17 

packs new power in 


v • 


Straight down the line these five ABC-owned 
stations bought new G-E 50 KW transmitters. 
And, to assure utmost coverage in each loca- 
tion, they installed special batwing antennas 

.Frank L. Marx, Engineering Vice President, was in charge of ABC's 
program to achieve increased power for all flagship stations. 

designed by General Electric and ABC engi- 
neers. Soon, many extra millions of TV 
viewers will see the positive results of this net- 
work's equipment-expansion program. 

For the latest advances in tubes, circuitry, 
and power, get the new G-E "50". It's ready 
for FCC-approved standard color signals. With 
a power-thrifty 5 KW driver, it streamlines 
operating costs beyond expectation. 

Delivery of the new equipment from G.E. 
marks a highly-important step in ABC's con- 
sistent record of long-range power improve- 
ments begun early in 1953. The results to date? 
— Credit ABC with the following: 

1 . Better service to both audience 
and advertiser! 

2. Widely-augmented coverage! 

With a G-E "50" the same results are yours 
for the asking. Get the complete story about 
the newest in G.E.'s comprehensive transmitter 
product line. Write, wire or phone the local 
field sales representative now. General Electric 
Company, Broadcast Equipment, Section 
X2 15-10, Electronics Park, Syracuse, N. Y. In 
Canada, write: C.G.E. Electronics, 830 Lans- 
downe Avenue, Toronto. 


New York 

ALL flagship markets 

G-E 50 s 






San Francisco 


Los Angeles 

Joseph L. Sielski (Right), station engineer at WABC-TV 7 , and Henry J. Treger (Left), 
assistant, inspect units in the new installation. 


forVHF and UHF...for 
Black & White plus Color TV 


powered from 
100 watts to 1 00 KW 


to fit every gain and 
pattern requirement— 
helical and batwing types 


for complete audio 
and video facilities 

'Progress /s Our Most Important Product 




to handle all remote services 



Yessir, our megacycles and kilocycles 
are cutting a wide swath right thru 
the State of Georgia; not only from 
Atlanta to the Sea, but from Warm 
Springs to Augusta, and from Stone 
Mountain to the Suwannee River in 
Sunny Florida! 

The foragin' and pillagin' is of the 
best, too, and our suggestion is that 
you come on down and fill your carpet 

The money doesn't grow on trees, but 
there's a lot of it socked away where 
the magnolias have given away to 
industry, defense plants and cattle, 
and our sly little kilocycles and mega- 
cycles know just how to slip and slide 
right to the cache of filthy lucre. Give 
them your message and they'll bring 
you home a profit. 

All kidding aside, don't let this rich 
middle Georgia market get away from 
you. Get Katz to tell you how, in 
spite of the impact of our own TV 
operation, WMAZ Radio still maintains 
20.6% Sets In Use between 6 pm and 
midnight. (Pulse, November 1954) 
Then get the TV Facts from Avery- 



our respects 


WHEN did radio-tv journalism emerge as a 
key function of the broadcast network's present- 
day operation? One has only to thumb through 
the career of Sig Mickelson, CBS Inc. vice 
president in charge of news and public affairs, 
to find the answer. 

The search ends at the point when CBS last 
summer set a policy that emphasized its news 
and public affairs operation on the same level 
as other key CBS departments. Since last 
August, top-level supervision of CBS' global 
news and public affairs activities has been Mr. 
Mickelson's beat. 

Mr. Mickelson, who now reports directly to 
Dr. Frank Stanton, CBS Inc. president, has 
supervisory authority over a weekly total of 
nearly 150 radio and tv presentations, including 
such diverse programs as straight news, discus- 
sions, religious, educational, documentary, 
sports, talks and special events. 

In very broad outline, this means that in 
radio, news programming must follow the new 
patterns of the medium without yielding to any 
temptation to distort. Straight news presenta- 
tion, he emphasizes, must be at once complete, 
objective, and interesting enough to hold on to 
the share of audience. Toward this end, he 
cites CBS Radio's expansion of five-minute 
radio news programming. 

In tv, Mr. Mickelson believes not all the 
possibilities in straight news have been ex- 
amined. Formerly, efforts have been concen- 
trated on the form of presentation and on tech- 
nical aspects; for example, the use of film at 
the expense of ideas. 

The broadcast editorial, such as the one de- 
livered last fall by Dr. Stanton, is here to stay 
but this right should be exercised by the broad- 
caster only when the corporate management 
feels strongly enough about an issue to com- 
ment. And, he warns, the editorial ought not 
to be delivered until first the subject has been 
researched to eliminate bias. At the same time, 
the opposing view must have equal time. 

A tall, quiet man, modest as he is capable, 
Mr. Mickelson does not give the appearance 
of an' executive who has lived with news dead- 
lines nearly all of his working life. 

The first deadline was met on May 24, 1913, 
at Clinton, Minn., where a son, Siegfried, was 
born to Mr. and Mrs. Olaf Mickelson. His 
father was a small-town merchant who moved 
to Sioux Falls, S. D., while "Sig" (he uses the 
abbreviated name) was still a toddler. 

After public schooling in Sioux Falls, Sig 
Mickelson entered Augustana College where 
he studied history and showed an interest in 
current events. This led to study in journalism, 
then to the debating team. Competing in 1934 
in a national debate, he lost by a narrow 
5-to-4 judges' decision. 

Armed with a bachelor of arts degree, Mr. 
Mickelson landed a reporter-editor's berth on 
the Sioux Falls Argils Leader and also handled ! 
radio newscasts at KSOO Sioux Falls. 

After three years, he resumed his educational 
pursuits. He obtained a teaching position in 
journalism (1937-39) at the U. of Minnesota, 
squeezing in a masters degree in history. He 
later was an instructor in journalism at 
Louisiana State U., and an assistant journalism 
professor at Kansas U., and in the fall of 1941 
at the U. of Minnesota. 

His association with ivy towers ended in 
1943 when he was called upon to aid in an ex- 
panding field of radio journalism, a task to 
which he has applied himself ever since. He 
joined WCCO Minneapolis, then a CBS-owned 
station, as news editor, and in six years suc- 
cessively became director of news and special 
events, and director of public affairs and pro- 
duction manager. 

Under his tutelage, the news operation at 
WCCO was redesigned. The facelifting included 
addition of outside correspondents, local empha- 
sis and scientific analysis of the audience. 

This mark at WCCO was not lost at CBS 
headquarters, which in 1949 moved Mr. Mickel- 
son to New York, appointing him director of 
public affairs. He became responsible for, 
among other things, Hear It Now and Nation's 
Nightmare, and organized the staff for The 
People Act. 

Cameras and cables were becoming common- 
place at CBS and a new era for news broad- 
casting was beginning. Subsequently, CBS-TV 
in July 1951 named Sig Mickelson as its di- 
rector of news and public affairs. His staff 
grew from 18 to 200 people in the three years 
he was in charge. 

Not long after he joined CBS-TV, Mr. Mickel- 
son supervised a four-network telecast of the 
Japanese Treaty Conference in San Francisco 
which ushered in coast-to-coast television. In 
1952, he was chairman of the tv network's com- 
mittee that arranged for coverage of the Re- 
publican and Democratic national conventions 
in Chicago. He also helped in production of 
tv coverage of election returns, President Eisen- 
hower's inauguration and CBS coverage of 
Queen Elizabeth's Coronation. 

A former president of the National Assn. of 
Radio & Television News Directors, he also 
lists the Radio-Television Correspondents Assn., 
Sigma Delta Chi and the National Press Club 
among his memberships. 

Mr. Mickelson and his wife, the former May- 
belle Brown of Cairo, 111., and their two chil- 
dren, a daughter, Ann, 7, and a son, Allan, 4, 
live in a colonial-type home in Greens Farms 
(Westport), Conn. Much of his recreation is 
taken up with gardening and fishing. 

Page 20 • January 10, 1955 

Broadcasting • Telecasting 

till /i tn 

*It's Navy tradition that a broom be secured to the mast 
of a victorious ship returning to port, indicating a clean 
sweep of all her opponents. 

The September, 1954 Telepulse survey in the Wheeling-Steubenville market 
gives WTRF-TV a clean sweep in every category. Not only were the top 25 most popular programs 
on WTRF-TV, but 63.5% of the viewing audience between noon and midnight were tuned to WTRF-TV, 
Wheeling. This, Friends, is known as dominating a market, not just slightly but so predominantly 
that there can be no question that the only way to reach this billion dollar market is with WTRF-TV. 
And here are the reasons for this overwhelming domination: 

1. WTRF-TV's 316,000 watts on channel 7 delivers a clearer, sharper 
signal all hours of the day and night. 

2. NBC programming, supplemented by ABC shows, topped off by 
WTRF-TV's own programs designed especially for the viewers in this market 
are obviously what most people want most of the time. 

3. Constant promotion and untiring publicity keep reminding viewers of 
WTRF-TV, the BIG station in the Wheeling-Steubenville market. 

If you are interested in selling this important market, call any Hollingbery office or 
Bob Ferguson, VP and general manager direct at Wheeling 1177. 



CHANNEL 7 • 316,000 WATTS 
NBC Primary . ABC Supplementary 
Represented by Hollingbery 
Robt. Ferguson . VP & Gen. Mgr. 

Telephone WHeeling 1177 
Now equipped for network color 

Broadcasting • Telecasting 

January 10, 1955 • Page 21 


L Wichita Stalls cJe/evision, Snc. 


on all accounts 

AS PRODUCER and one of the creators of 
Play Marko, video version of bingo syndicated 
by The Caples Co., Los Angeles [B»T, Nov. 
15, 1954], J. Pat Cooney, radio-tv director of 
the advertising firm, strongly believes that a 
combination of video programming and mer- 
chandising, such as is found in Play Marko, is 
the most effective way to produce results for 
a client. 

Born in Mendodo. 111., on Oct. 14, 1920, Pat 
— as he likes to be called — was educated in the 
Cleveland public school system and later ma- 
jored in chemistry at U. of Chicago. He left 
college after three years, enlisting in the U. S. 
Army Air Forces early in 1941. He was dis- 
charged in September, 1945. 

Pat Cooney then entered radio as an an- 
nouncer-newscaster, working for WBEN Buffalo, 
WERE and WSRS Cleveland, WKBN Youngs- 
town and KPRC Houston, among others. In 
1951, he left the talent side of broadcasting to 
explore time sales as an account executive for 
KPHO-TV Phoenix. The following year, Mr. 
Cooney became Phoenix resident manager of 
Ley & Livingston Advertising, San Francisco 
(now merged into The Caples Co.), for whom 
he produced numerous radio and tv programs. 

In 1953, he became part of the Southern 
California broadcasting picture, joining KHI-TV 
Hollywood as an account executive. Eight 
months later he assumed his present duties with 
the Caples Co. 

Pat Cooney is especially active in tv pro- 
duction these days, with the expansion of the 
syndicated Play Marko series into new markets 
and supervising programming for such Caples 
clients as Union Pacific railroad and Thorofed 
Dog Foods. "I don't think radio is dead," he 
explains, "but at present my interest is in tele- 
vision. It's interesting and creative work." 

Expanding on Play Marko, which he created 
with Russell R. Rullman and lohn Cody 
(Caples Co. vice president and account execu- 
tive, respectively!, and first introduced to broad- 
casting on KTLA (TV) Hollywood, he ob- 
serves the whole idea of the program was the 
creation of store traffic, in which it has been 
most successful. 

Presently single, Mr. Cooney has a son from 
a previous marriage living in Cleveland. Con- 
sidered a promising tennis player when young- 
er, he still gives his opponents a rough time on 
the courts. But during the bullfighting season, 
he now journeys down to Tijuana to watch the 
matadors and toreros, and to shout, "Ole!" with 
a true Latin fervor. 

Page 22 • January 10, 1955 

Broadcasting • Telecasting 

It's No Draw... in Omaha 

KMTV soars far out in front when it comes to 
popularity and coverage in the Omaha market. 

This championship performance makes KMTV the 
favorite TV station in an area that includes 65 per 
cent of all the people in Nebraska. 

Both of Nebraska's two major population areas — 
Omaha and Lincoln — are covered by KMTV's domi- 
nating signal. 

And ... an independent survey shows that KMTV 
has a 3-to-one leadership ratio as the one most- 
watched television station within a 100-mile radius 
of Omaha.* 

To advertisers, this means KMTV offers a cover- 
age area of nearly a million-and-a-half prosperous 
people ... a market more populous even than such 
cities as Baltimore, Cleveland, or Washington, D. C. 
There are more people in the KMTV coverage area 
than there are in the entire State of Nebraska. 

Hoiv is such broad coverage possible? The answers 
are these: (1) KMTV's strategic location, in more 

heavily populated eastern Nebraska, with Iowa right 
across the Missouri river, (2) KMTV's low channel 
3 with maximum power, and (3) the flat Nebraska- 
Iowa terrain. 

That's the coverage story. For KMTV's overall 
rating superiority, see your favorite audience survey. 
The latest ARB (Oct. 14-21) gives KMTV all of the 
top 10 weekly shows . . . 
and the area's favorite 
multi-weekly and locally- 
produced show. The 
latest Pulse (Sept. 7-13) 
gives KMTV 11 of the 
top 15 weekly shows. 

To put this profitable 
combination of wide cov- 
erage and rating leader- 
ship to work for you, 
contact KMTV or your 
Petry man today. 

* Survey name and statistics upon request. 



\ ■ 

\ Lincoln 

ion* Ctly >v 


1 \o- 

Mm Council 
■ Bluffs 













* Keprtsented by 

Edward Petry & Co., Inc. 



January 10, 1955 • Page 23 





In Canada: RCA VICTOR Company Limited, Montreal 

Page 24 © January 10, 1955 


522 Forsyth Building 
Atlanld 3, Georgia 

Telephone: lamar 7703 



January 10, . 1951. Page 25, 

AW u 

North Carolina Firm Explodes Myth 
That Industrial Skill Is Regional 

Take a new look if you still believe precision manufactur- 
ing is done only in the old established industrial centers. 
Example: Wright Machinery Company, a subsidiary of The 
Sperry Corporation. This Durham, N. C. firm is one of the 
nation's largest developers and manufacturers of automatic 
packaging machines. It helps North Carolina rate more firsts 
in recognized market surveys than any other Southern state. 

Selling this big, buying State is no mystery. More North 
Carolinians listen to WPTF than to any other station. 


NBC Affiliate for RALEIGH-DURHAM and Eastern North Carolina 



R. H, MASON, General Manager gus youngsteadt, Sales Manager National Representative 

50,000 watt* 
680 KC 

Page 26 • January 10, 1955 

Broadcasting • Telecasting 


Vol. 48, No. 2 

,anuary 10, 1955 


• NBC buys WKNB-TV New Britain, its first uhf 

• CBS-TV affiliations go to Gene Autry, Storer 

• DuMont begins adjusting to trimmed operations 


Bulletin: NBC late Friday bought WKNB-AM- 
TV New Britain, Conn., for $606,000, contin- 
gent upon FCC approval of the sale and the 
move of the tv transmitter to Mt. Higby near 
Middletown, Conn. The network plans to boost 
the ch. 30 station to a million watts. 

' NBC last week was negotiating to buy ch. 30 
WKNB-TV New Britain, Conn., which would 
become the network's first owned television 
station in the uhf band. 

WKNB-TV is now the CBS-TV affiliate for 
the New Britain-Hartford area. 

If NBC purchases the uhf outlet, new power 
plays between NBC-TV and CBS-TV will be 

Such a purchase would mean that NBC 
would have no further interest in the out- 
come of the contest for ch. 3 in Hartford be- 
tween Hartford Telecasting Co. and Travelers 
Broadcasting Co., owner of WTIC Hartford. 
WTIC is one of NBC's oldest radio affiliates. 

With NBC owning a uhf outlet in the Hart- 
ford area, the winner of the ch. 3 contest pre- 
sumably would hope to affiliate with CBS. One 
of the principals and proposed general man- 
ager of Hartford Telecasting Co.. WTIC's op- 
position in the case, is Harry C. Butcher, war- 
time naval aide to Gen. Dwight D. Eisenhower 
and pre-war Washington vice president of CBS. 

The network position of ch. 8 WNHC-TV 
New Haven, the only other vhf assignment in 
Connecticut, would also be in question. 
WNHC-TV is now affiliated with both CBS-TV 
• and NBC-TV. About 40"^ of its network pro- 
grams are CBS-TV and 45% NBC-TV. 

WNHC-TV, now operating at maximum 
power of 316 kw, has its transmitter some 26 
air miles from Hartford and throws a strong 
signal into that population center. 

Negotiations between NBC and Julian Gross, 
president and principal stockholder of WKNB- 
TV, have been in progress for several weeks. 
Points of difference were said to be still unre- 
solved. One source close to the negotiations 
said that NBC was hoping to make an arrange- 
ment contingent upon FCC approval of a move 
of the WKNB transmitter site to Mt. Higby. 
a commanding elevation south of Hartford and 
some 23 air miles north of New Haven. 

Such a contingency would not be unlike that 
which was attached to the purchase by CBS-TV 
of WSTV-TV Steubenville. Ohio, for $3 mil- 
lion. That deal will be closed only if the FCC 
approves the move of the ch. 9 station to the 

Pittsburgh area [B«T, Nov. 22, 1954]. 

For political reasons NBC probably will seek 
an early conclusion to the WKNB-TV negotia- 
tions, it was believed. The network hopes to 
have at least one uhf acquisition or application 
in the bag before forthcoming Senate committee 
investigations get underway. 

As matters stand, two major investigations 
of communications, with emphasis on television 
networking, are set — one by the Senate Inter- 
state & Foreign Commerce Committee and the 

other by the equally powerful Senate Judiciary 
Committee (see story, page 73). In both, it will 
be to the advantage of networks to show that 
they are extending helping hands to uhf, a serv- 
ice that already has been presented to the Senate 
as the poverty row of tv. 

CBS-TV already has contracted for one uhf. 
Its purchase of ch. 19 WOKY-TV Milwaukee 
for a total investment of $835,000 [B«T, Nov. 
22, 1954] awaits FCC approval. 

Assuming NBC acquires WKNB-TV, it will 
have only one more uhf to go before filling its 
television portfolio of five v's and two u's. 
The network now owns the limit of five vhfs, 
WRCA-TV New York, WNBQ (TV) Chicago, 
WNBK (TV) Cleveland. WRC-TV Washing- 
ton and KRCA-TV Los Angeles. 

CBS owns WCBS-TV New York, WBBM- 
TV Chicago and KNXT (TV) Los Angeles. 
Assuming its purchases of Steubenville's ch. 9 
and Milwaukee's ch. 19 go through, CBS will 
be able to acquire one more v and another u. 
Selection of its second uhf station is expected 
to follow NBC's first uhf deal. Frank Stanton, 


RECORD sale of DuMont's ch. 2 WDTV 
(TV) Pittsburgh for $9.75 million to West- 
inghouse Broadcasting Co. was approved by 
FCC last week and steps were taken prompt- 
ly for consummation of the ownership trans- 
fer today (Monday). FCC will be asked to 
change the call to KDKA-TV, representing 
the companion operation to Westinghouse's 
pioneer radio outlet, KDKA Pittsburgh. 

The price for Pittsburgh's sole commercial 
vhf station is the highest yet paid for a 
single broadcast 
station, FCC noted. 
Chairman George 
C. McConnaughey 
did not vote while 
Comr. Robert T. 
Bartley issued a 
dissenting opinion 
sharply differing 
with the majority 
ruling taken by 
Comrs. Rosel H. 
Hyde, E. M. Web- 
ster, John C. Doer- 
fer and Robert E. 
Lee. Comr. Frieda 
B. Hennock was not present. 

As stated at the time of the signing of the 
purchase agreement [B»T. Dec. 13, 6, 1954]. 
Chris J. Witting. WBC president, said 
"WDTV will continue to carry programs 
from all four networks until such time as 
there are other vhf facilities in operation in 

The application disclosed WDTV even- 
tually would seek to become the city's 
primary NBC-TV affiliate. An agreement 
to that effect between Westinghouse and 
NBC was submitted with the application. 

Aside from the newly acquired WDTV, 


Westinghouse also operates KDKA-AM-FM 
Pittsburgh. WBZ-AM-TV Boston, WPTZ 
(TV) and KYW Philadelphia, KPLX (TV) 
San Francisco, WBZA Springfield. Mass., 
KEX-AM-FM Portland, Ore., and WOWO 
Fort Wayne. Ind. Westinghouse is applicant 
for ch. 8 at Portland, where an FCC ex- 
aminer has recommended a grant on that 
channel to a competitor, North Pacific Tele- 
vision Inc. 

The transfer application also disclosed that 
Harold C. Lund, 
WDTV manager 
under DuMont 
ownership, would 
remain in that ca- 
pacity under West- 

DuMont. aside 
from its network 
and manufacuring 
interests [B«T, Jan. 
3], retains owner- 
ship of WABD 
(TV) New York 
and WTTG (TV) 
Pitstburgh presently is also served by ch. 
16 WENS (TV) and educational ch. 13 
WQED (TV). Permits are outstandins for 
ch. 47 WTVQ (TV) and ch. 53 WKJF-TV. 

In this transfer, I see a substantial diminu- 
tion of competition. In the absence of a pub- 
lic hearing on such transfers, I am unable to 
conclude, in accordance with the statutory 
requirement, that this transfer will serve the 
public interest. I am unable to reach a de- 
termination here, in the absence of a factual 
record based upon the very factors set forth 
in the Commission's Rules on multiple owner- 
ship, necessary to determine whether there 
will be a concentration of control inconsistent 
with the public interest. 


Broadcasting • Telecasting 

January 10, 1955 • Page 27 



CBS president, reportedly has told Brig. Gen. 
David Sarnoff, RCA-NBC chairman, that CBS 
would not select its second uhf until NBC 
picked its first. 

The CBS purchase of WSTV-TV is under 
protest. Last week ch. 16 WENS (TV) Pitts- 
burgh petitioned FCC to (1) dismiss the 
CBS-WSTV-TV applications because they vio- 
late Commission rules or (2) set the applica- 
tions for hearing to obtain more information 
on which to determine if the proposals are in 
the public interest. 

WENS contends the proposal to switch 
WSTV-TV's site to Florence, Pa., near Pitts- 
burgh, violates not only the spirit and language 
of the Commission's allocation rules as es- 
tablished by the Sixth Report, but also Sec. 
307(b) of the Communications Act calling 
for equitable distribution of facilities. The 
petition noted that before the Sixth Report 
was issued WSTV argued that ch. 9 should 
be given the Wheeling-Steubenville area rather 
than Pittsburgh. 

Protests of the CBS purchase and proposed 
WSTV-TV move were filed with FCC earlier 
by WWSW and WJAS Pittsburgh and ch. 35 
WTRI (TV) Albany, N. Y. [B«T, Dec. 27, 20, 
13, 1954]. WWSW and WJAS Pittsburgh are 
contending for ch. 11. 

WTRI was successful in obtaining an order 
for hearing Jan. 24 on the $298,000 sale of 
WROW-AM-TV Albany (ch. 41) to a group 
headed by CBS commentator Lowell Thomas 
[B«T, Jan. 3]. CBS has announced affiliation 
with WROW-TV. 

The only television operator with a full quota 
of stations is Storer Broadcasting Co. which 
owns vhf's WJBK-TV Detroit, WSPD-TV To- 
ledo, WAGA-TV Atlanta, WBRC-TV Birming- 
ham and WXEL (TV) Cleveland and uhf's 
WGBS-TV Miami and KPTV (TV) Portland, 
Ore. The ch. 8 WXEL Cleveland last week 
picked up a CBS-TV affiliation (see below). 


Plans to switch its affiliations in two cities — 
Cleveland and Phoenix — were announced last 
week by CBS-TV, which meanwhile reported 
three other station signings including the 12th 
contract for affiliation under its "Extended 
Market Plan" (EMP) for small-market outlets. 

In Phoenix, cowboy singer Gene Autry's 
KOOL-TV (ch. 10) will become a CBS-TV 
primary affiliate June 16, replacing Meredith 
Publishing Co.'s KPHO-TV (ch. 5). 

In Cleveland, Storer Broadcasting Co.'s 
WXEL (TV), on ch. 8, will become a CBS-TV 
primary March 1 [B»T, Dec. 6, 1954]. It will 
replace WEWS (TV), on ch. 5, as the network's 
outlet there. 

KOOL-TV has been affiliated with ABC-TV, 
and WXEL with ABC-TV and DuMont. WXEL, 
acquired by Storer from Empire Coil Co., is 
under the general managership of Franklin 
Snyder. KOOL-TV, owned by Maricopa Broad- 
casters, of which Mr. Autry is principal stock- 
holder, is under the general managership of 
Charles Garland, who also is a minority stock- 

KBST-TV Big Spring, Tex. (ch. 4), was re- 
ported to have signed under EMP, designed 
to extend network television service to small- 
market stations at prices which the network 
thinks advertisers will find attractive [B*T, Nov. 
29, 1954}. The station is owned by Big Spring 
Broadcasting Co., with Howard Barrett as 
general manager. 

It also was announced that WTWO (TV) 
Bangor, Me., had joined CBS-TV as a limited 

AFFILIATION agreement, effective Feb. 1, 
between WROW-TV Albany and CBS-TV 
is approved by (I to r) Tom S. Murphy, 
WROW-TV general manager; Herbert V. 
Akerberg, CBS-TV vice president in charge 
of station relations, and Frank M. Smith, 
WROW-TV president. The ch. 41 station 
is owned by, among others, Lowell 
Thomas, CBS newscaster, and two New 
York congressmen. The uhf station in New 
York's capital city is represented nation- 
ally by the Boiling Co., New York. 

alternate affiliate. The station, on ch. 2, is 
owned and operated by Murray Carpenter & 
Assoc., with Mr. Carpenter as president and 
general manager. 

CBS-TV also announced that CJBR-TV 
Rimouski, Que., ch. 3 outlet, had joined as a 
secondary non-interconnected affiliate, effective 
last Nov. 21. The station is independently 
owned but represented by the Canadian Broad- 
casting Corp. 


Meanwhile the DuMont Tv Network last 
week was reported adjusting, with no major 
hitches, to its new retrenchment regime [B»T, 
Jan. 3]. 

All of the approximately 25 stations being 
taken off "fulltime" AT&T network service 
had been notified, authorities said, and the re- 
duced live relay program went into effect the 
day after DuMont's season of professional 
football and Shrine Bowl telecasts was com- 
pleted Jan. 1. 

The cutback in personnel, whose extent was 
not officially revealed but was said in some esti- 
mates to involve as many as 75 employes, was 
believed to have been completed. A rather 

De- Intermixture Plea 

RENEWING their plea for de-inter- 
mixture of commercial vhf and uhf 
channels at Hartford, Conn., four area 
uhf stations jointly petitioned FCC last 
week to reconsider its refusal to act on 
their earlier pleading for the same relief 
[B«T, Dec. 13, 1954]. The stations, 
comprising ch. 30 WKNB-TV New 
Britain, Conn, (which may be bought by 
NBC), ch. 18 WGTH-TV Hartford and 
ch. 61 WWLP (TV) and ch. 55 WHYN- 
TV Springfield, Mass., asked the Com- 
mission to switch Hartford's educational 
reservation from ch. 24 to ch. 3. The 
vhf facility is in contest between WTIC 
Hartford and Hartford Telecasting Co. 
The joint petitions charged FCC's previ- 
ous ruling failed to cite grounds for its 
conclusions and to consider all facts and 
allegations presented, thereby violating 
the Administrative Procedures Act. 

extensive realignment of programs was an 1 
nounced, but largely affecting WABD (TV; 
owned station in New York, rather than tfc 
network operation generally. 

Although they declined to identify ih 
affiliates taken off eight-hours-a-day networl 
service — numbering about half of the 50 whic) 
had been getting service of that type — DuMon 
authorities disclosed that the cutoff applied t< 
all stations which were getting less than 3 
hours a month, and confirmed that, generally 
this meant the end of fulltime live service t< 
affiliates west of Chicago. 

Instead of service of the AT&T contract type 
which must be paid for on an eight-hour-day 
seven-day-week basis whether the relays are ii 
use all that time or not, DuMont will order liv 
network service to these stations only in th< 
case of sponsored programs and on the "occa 
sional use" basis, which requires payment t< 
AT&T only for hours used. (DuMont has beei 
networking about 21 hours of programs pe 

There was no affirmative word regarding th' 
new "technological developments" that Alio 
B. DuMont Labs' Dr. Allen B. DuMont anc 
DuMont Network's Managing Director Tec 
Bergmann had said, in their announcement o 
retrenchment plans, are in the offing to helj 
achieve more efficient but less costly telecasting 

Dr. DuMont, however, issued a statement ii 
which he said B»T's account of DuMont de 
velopment of a combined live-film system, ob 
tained from competent sources, "is not a correc 
or authorized statement of our plans or deci 
sion." Text of his statement: 

"The purported disclosure of DuMont Net 
work plans 'in an informal comment by a Du 
Mont executive' with a representative of tht 
magazine Broadcasting • Telecasting, as re 
ported in that magazine's issue of Jan. 3, 1955 
is not a correct or authorized statement of oui 
plans or decisions. 

"As I stated in an announcement issuec 
jointly with Ted Bergmann last week, it is true 
that 'we are near the end of our search for i 
technological improvement that will aid sub 
stantially' in achieving the objective of mon 
efficient telecasting at lower cost. When we 
reach the end of our search and make the de 
cisions necessary to inauguration of such a serv- 
ice, Mr. Bergmann and I shall make the an 
nouncement ourselves. Until that time, no one 
is authorized to speak for DuMont on the sub- 

As the network moved into 1955. several pro- 
gram revisions were instituted in programming 
Also announced were changes for WABD. Du- 
Mont's key outlet in New York. 

Chief program changes announced for the 
network included: Down You Go moves from 
Wednesday 10-10:30 p.m. EST to Friday 10:30- 
11 p.m., effective last Friday; Johns Hopkins 
Science Review gives up its Sunday 1-1:30 p.m. 
time to Between the Lines and moves into the 
Sunday 3-3:30 p.m. period, effective Jan. 16: 
and One Minute Please moves from Friday at 
at 9:30-10 p.m. to Thursday at the same time. 

Officials said Chicago Symphony, about 
whose continuance there had been speculation, 
will continue in the Wednesday 8-9 p.m. period. 

Among WABD program changes is the 
launching of a series of half-hour film dramas 
— 12 telecasts per week — in early-afternoor 
and late-evening periods, starting today (Mon- 
day). This series will be presented Mon- 
day through Friday at 1-1:30 p.m. and 11:15- 
11:45 p.m., and on Sundays at 1:30-2 p.m. and 
11:30-12 midnight. 

Page 28 * January 10, 1955 

Broadcasting • Telecasting 




Flexibility and coverage are principal features of spot advertising in 
both radio and tv, according to speakers at the luncheon seminar of 
the Radio & Television Executives Society. Vitality of radio listening 
is cited in findings of current research. 

SPOT ADVERTISING— radio and tv— was put 
jon the "spot" at Tuesday's luncheon session 
of the Radio & Television Executives Society's 
timebuying and selling seminar at New York's 
Toots Shor's restaurant. 

Speakers were Kevin Sweeney, president of 
Radio Advertising Bureau, and C. E. (Ned) 
!l Midgley Jr., supervisor of the media department 
at the Ted Bates & Co. advertising agency. 

Mr. Midgley noted the similarity of tv spot 
to radio spot, particularly in flexibility, con- 
centration of markets and as an advertising 
tool for national, supplemental, regional and 
local campaigns. He stressed the development 
| of ID's in television and commented that the 
1 time intervals between network programs now 
: have become "logjams" for the timebuyer — 
J| "It's like Times Square in the rush hour." 

He said that in spot tv, again as in radio 
spot, the advertiser can reach more than 60% 
| of the nation's population by placing schedules 
in 162 markets, although it is not always neces- 
sary to buy time on stations in all the markets. 

While tv spot coverage often is undersold 
because of the wide area tv signals actually 
reach, Mr. Midgley said, it must be remembered 
that the timebuyer's decision on whether to use 
u radio or tv "depends on the job that has to 
|'| be done." Often, he said, the agency will find 
f "the correct answer is the combination of both" 
• media. 

Referring to radio's coverage, he said he 
wanted to take notice of "the amazing vitality 
: : of continued radio listening" which he noted has 
■ been pointed up in detail by recent research. 

For the timebuyer who uses spot, Mr. Midg- 
ley outlined some suggestions: study the market 
and the concentration of population; keep 
posted on stations — which are available in 
which markets and the job each station is do- 
ing (he suggested following through trade pub- 
lications such station activity as promotion); 
interpret station ratings, and after gathering 
facts, "decide and be positive about it." 

Similarly for the seller of spot, he suggested: 
make advance appointments with timebuyers 
and have at least one important fact to present; 
make the point and be brief, recognizing that 
there is pressure on the timebuyer; if a station 
representative, expose the station manager to as 
many agency and advertiser people you deal 
with as is possible (and if lunching, remember 
the 2 p.m. "curfew"), and be prompt in relaying 
confirmations along with exact time and rate. 

Mr. Sweeney stressed radio's ability to deliver 
for the advertiser who wants "selective market- 
ing." Radio spot can do the job better than 
other media, he declared. 

Increasing competition by retail advertisers 
was one of "three significant trends developing 
for national spot advertisers in radio," Mr. 
Sweeney said. 

"When a single large retailer comes in and 
takes 18,000 announcements annually out of 
those available in a market and his competitors 
gobble up another 10,000 annually, the competi- 
tion for good times is sharpened for all national 
advertisers. And this is what is happening in 
many metropolitan markets," he said. 

Other trends are "saturation announcement 
technique becoming standard practice" and "ac- 

ceptance of the important 'plus' local personali- 
ties can give in local markets to national ad- 

Mr. Sweeney said a shift from the five-times 
weekly 52-week buying pattern of the 1940s to 
the "40, 100 or even 800 announcements per 
week pattern for relatively short periods" has 
emerged as an important trend in buying an- 

Among advantages for spot radio compared 
to other selective media, Mr. Sweeney listed: 
ability to cover other than just the city market; 
selectivity that enables the advertiser to pick the 
right group within cities to which he wishes to 
advertise; flexibility permitting the advertiser to 
deliver more messages in one market as against 
another without expensive, mechanical adjust- 
ments; true localizing of an advertising message, 
and freedom of choice of stations within the 
large cities. 

Sheaffer Readying New Buy 

NEGOTIATIONS were nearing completion 
last week for purchase by Sheaffer Pen Co., 
Fort Madison, Iowa, of Who Said That? on 
ABC-TV starting Feb. 2 on an alternate week 
basis. Russel M. Seeds Co., Chicago, handles 
the Sheaffer account. Sheaffer would buy the 
panel show for its Fineline fountain pens and 
pencils (Wed., 9:30-10 p.m. EST) on about 
80 stations. 

Seeds reportedly was surveying its other 
clients in the hope of coming up with a second 
alternate week sponsor for the revived series, 
which recently moved to ABC-TV. Sheaffer 
was expected to continue part sponsorship of 
the CBS-TV The Jackie Gleason Show through 
the season. 

GF Wants 'Greatest Show' 

last week was negotiating with John 
North, head of Ringling Bros.-Barnum 
& Bailey circus, for presentation of a tele- 
cast of the circus, probably in color, 
sometime in March in the NBC-TV Tues- 
day night period normally occupied by 
Bob Hope and Martha Raye. If ne- 
gotiations are completed, the circus show 
would be sponsored by the company's 
cereal division. Most shows are under- 
written by the associated products di- 
vision of the firm. Benton & Bowles, New 
York, represents the cereal division of 
General Foods in the negotiations. 

Gleason Signs Dorseys 
For Saturday Tv Show 

A CONTRACT has reportedly been signed by 
Jackie Gleason with CBS-TV under terms of 
which the comedian's production firm, Jackie 
Gleason Enterprises Inc., will supply a Saturday 
night program starring Tommy and Jimmy 
Dorsey and the June Taylor Dancers. Costing 
$1,560,000 for the 1955-56 season, the program 
would be telecast from 8-8:30 p.m. in the half- 
hour preceding the comedian's new CBS-TV 
show The Honey mooners, scheduled to start 
next fall under a recently-signed $7.5 million 
contract with Buick Motors Div. of General 
Motors [B«T, Dec. 27, 1954]. 

The new contract, reportedly signed in Holly- 
wood last Tuesday, is said to give the network 
Mr. Gleason's exclusive services at $100,000 
per year, whether he works or not, for 15 years 
between 1957 and 1972. His production firm 
will also supply a replacement show this sum- 
mer for a fee of $350,000 and receive an addi- 
tional $1,560,000 if the Dorsey Bros, program 
is renewed for a second year. 

Also rumored as up for sale by CBS is a 
half-hour radio version of The Honeymooners. 

WRCA NEW YORK is carrying Music Through the Nighi, all-night symphonic music 
program, for Riggio Tobacco Co. (Regent cigarettes) Tuesday through Saturday from 
12:30 a.m. to 6 a.m. Discussing the contract are (I to r): Ernest de la Ossa, WRCA 
station manager; L. H. Hartman, L. H. Hartman Inc. (agency) president; Arthur B. 
Modell, Hartman vice president and account executive, and Richard Arbuckle, NBC 
Spot Sales account executive. 

Broadcasting • Telecasting 

January 10, 1955 • Page 29 




ADVERTISING AGENCIES, to prosper today, must apply to 
their own operations the same modern management techniques 
employed by their clients, William B. Lewis, president of Kenyon 
& Eckhardt, declared in an address delivered Tuesday to the 
Poor Richard Club of Philadelphia. His remarks are excerpted 
below. The importance of internal communications to agencies, 
already expert in external communications, is stressed by Mr. 
Lewis, whose own brilliant career in advertising began in broad- 
casting, as program vice president of CBS. 

I PREDICT that in the years immediately ahead more and more 
managers will devote more and more time to the application 
of modern management techniques to the operation of their ad- 
vertising agencies, and that this application will lead in turn to 
better advertising agencies and to far better and more effective 
advertising, or mass communication, than we have seen or heard 

There are signs on all sides that many agencies are adopting 
— if only by a process of osmosis— some of the successful man- 
agement principles developed by America's more progressive in- 
dustries, especially in the all-important area of internal com- 

I would like now to explore some of the areas where modern 
management techniques can serve advertising agencies profitably. 
If I use for illustrative purposes some examples of Kenyon & 
Eckhardt operations, please forgive me on the grounds that I 
have no other recent experience. 

First comes the question of objective. What kind of an agency 
are you trying to build? Do you want a good, well-staffed local 
agency, or a medium-sized, well-run national agency, or do you 
want the biggest agency in the world? Do you want your agency 
to service a diversified list of clients, or do you want it to 
specialize in certain product classifications? 

There is plenty of room for all of these kinds of agencies 
and plenty of good clients who prefer each kind. But if you 
are going to staff and operate your agency at maximum efficiency 
you had better set your objective clearly in one direction and 
stick to it until fate or circumstances or growth dictate that you 
change it. 

At Kenyon & Eckhardt we set a definite course some years 
ago, have never varied from it, and see no reason why we 
should change it for years to come. We want a national agency 
with a diversified list of clients, small enough in number so 
that each account can have the constant attention of the agency's 
principal people, but large enough in billings so that we can 
afford to render certain services in which we strongly believe. 
Among these are: 

1. The most creative commercials and print advertisements 
we can possibly produce. 

2. Original research, especially into motivation, which will 
help us to improve mass communication on behalf of our clients. 

3. Intelligent, well-integrated marketing, merchandising and 
promotion services to round out our advertising programs and j 
to keep pace with the forward-looking marketing patterns being 
adopted by many of our clients. 

4. A network of well staffed offices across the nation toj 
enable us to adapt to regional and local needs the advertising of 
our national advertisers. 

Next, let's consider the question of staff. An advertising agency 
has one commodity (and one commodity only) to sell to a client 
— the services of people: people with ideas, people with creative 
talent, people with vision and the ability to plan, people trained 
and experienced in every phase of the complex marketing 
strategies required today by nearly every purveyor of products 
or services, and people with the courage of their convictions. 

How do you find such people? How do you know them 
when you do find them? Fortunately in this area there are] 
useful tools available today, if agencies will only use them 
wisely. In the hands of competent and qualified management 
counsellors, mental ability tests and personality tests, including 
interest inventories, can go far towards eliminating the hazard 
of the square peg in the round hole. 

I have heard it said that such tests are helpful in some areas 
but not in evaluating creative people. To me this is arrant non-. 
sense, for these tests have helped us immeasurably — and we; 
seek nothing but creative people. In the modern agency every- 
one had better be creative. 

In addition to outside testing, it is well to have a personnel 
department of your own to probe deeply into the background, 
personality and working habits of the man you would hire (or, ; 
failing a personnel department, to do it yourself). . . . 

A great agency is not built, however, by putting together un- 
der one roof a group of individuals with diversified skills and 
letting nature take its course: The individual may be good but 
what incentive is he given to give his utmost in return? He 
may be willing but what tools and resources is he given to help 
him improve his work? He may possess great specialized skill 
but how can he be persuaded to work in concert with other 
specialists to produce overall advertising programs of maximum 
effectiveness? And to produce them with maximum efficiency? 


It seems to me that today an inspired and experienced ad- 
vertising man — be he writer, art director, radio or television 
producer, merchandising man, researcher, media buyer or 
planner, contact man or executive — wants these four things- 
above all else: money, security, prestige, and a happy working 
climate (and not necessarily in that order). . . . 

Page 30 • January 10, 1955 

Broadcasting • Telecasting 


,' [ 

I In the matter of incentive, you already pay high salaries 
ijor you can easily persuade yourself that you do). But a high 
■jalary today, with the current income tax structure, means little 
ilxcept as a benchmark of prestige. 

! In addition to salary you have probably adopted some other 
llorm of incentive plan (or should) — bonuses, profit-sharing, 
letirement income. Then, there is the package of standard bene- 
I its you can provide — group insurance, hospitalization and the 


Years ago one of our founders, Otis Kenyon (a very know- 
ing man), decided that the one best incentive a good man can 
tave is the incentive of working for himself. Consequently, at 
;reat expenditure of planning time and effort, he put together 
. unique installment buying plan to enable key employes to 
|>uy stock in the agency with no great hardship to themselves 
>nd in spite of the virtual impossibility of saving up any sub- 
tantial amounts of tax-free money for the purpose. Further- 
nore, Otis Kenyon found his handful of co-owners equally 
filling to relinquish the majority of ownership they enjoyed in 
|i very profitable business. . . . 

They were bright enough to know (and they were pioneers 
m this knowledge) that if the business were to expand and 
|lnake even greater profits there would have to be many other 
nembers of the firm working as hard as they were — and for 
| he same reason. As it turned out, their perception paid off . . . 
fThe people we want with us for years to come are persuaded, 
barged and cajoled to buy stock more avidly than any stock 
broker ever sought the investment of a widow's estate. 

The result is that the agency is owned by just under 100 
people — approximately 15% of the people employed in it . . . 

Now we come to a discussion of two serious problems that 
Seset the large and the growing agency — maintenance of high 
Work quality and efficient procedures for getting the work 
jut promptly and — if possible — right the first time. 
' Who is going to indoctrinate new people in the agency's 
method of operating? The standards it seeks to maintain? 
i Somebody had better, or boundless and costly confusion will 
"result all through the ranks. Bear in mind that such indoctrina- 
tion is not an easy chore; it is not a matter of a couple of hours 
jof casual conversation. The saw about teaching the old dog 
new tricks certainly applies here, 


One of the tools we have developed is the K&E Book of 
Standards . . . [It] establishes a high goal for K&E workers. 
Tt develops a basic philosophy that advertising should be based 
Ion the reactions of the people who are exposed to it, rather 
than on the opinions of those who prepare or sponsor it. It 
'breaks with many old advertising concepts; it points out many 
pitfalls to be avoided. It does not advocate any inflexible pat- 
'terns, but encourages fresh ideas and creative thought. It is a 
basic guide to good roads to follow and bad roads to by-pass. 

Each creative worker at K&E (and as I have said before 
'(that classification includes nearly all of us) must be exposed 
i to the Book of Standards at least four times a year. There are 
[three reasons for this frequency: 

1. The old dog problem I mentioned earlier. One of the 
hardest things in the world is to penetrate in a man's mind 
the shell of old and established concepts. You simply cannot 
teach new concepts in one session. 

2. The tendency to forget. Unless you keep reiterating new 
standards you are trying to live up to, people have a tendency 
to backslide into old habits. 

3. New information of value. The Book of Standards is 
constantly revised and up-dated as new information becomes 
available either through research or experience. 

Another new tool we have developed is the Book of Pro- 
cedures, which outlines the basic Kenyon & Eckhardt organiza- 
tion, the principles that guide the various K&E operating units 
and the procedures to be followed if K&E clients are to be 
served with the maximum effectiveness of which the agency 
is capable . . . 

The philosophy of operation adopted by K&E is clearly 
stated in the introduction to the Book of Procedures, which new 

* lanHHnnnnHnHniHnmi 

employes must read and study almost before they get their 
coats off: 

"To operate successfully in Kenyon & Eckhardt you must 
understand clearly and at once that you are now a part of a 
group operation. Individual operations — no matter how bril- 
liant — do not fit the K&E concept. We believe that clients 
profit from our full resources only when — 

"1. The skills and experience of all the agency's key people 
are made available to the client (not just the people assigned to 
the account). 

"2. The client receives integrated programs of marketing 
and advertising wherein all facts complement one another, and 
work not in several unrelated directions but toward one desired 
and common goal. 

"Group effectiveness cannot be achieved by isolated account 
management groups operating as agencies within agencies, nor 
by one-man dictatorial operations (no matter how strong and 
capable the man), nor by strong individual departments dic- 
tating their own account strategies without relation to the work 
of other departments. It can be achieved by careful organiza- 
tion, by efficient operating procedures, by group meetings and 
other practical forms of inter-office communications. . . ." 

Like the Book of Standards, the Book of Procedures is not 
a static book. Changes are made in it whenever new and more 
efficient operating procedures come to light. We have developed 
methods to communicate these changes clearly and positively 
to our people, and all changes made in any given year are re- 
viewed at the annual meeting. 


There are many other modern methods of communication 
that can contribute to the successful operation of an advertising 
agency. The common Conference or Call Report is worth a 
great deal more study than many agencies apparently give it, 
to be sure that all instructions are clearly given and that precise 
shades of clients' reactions are communicated to the workers 
who need to know them. Internal publications, prepared and 
edited for employes at various levels, are important to keep 
your people well informed of developments that will help them 
do better work and feel themselves an integral and important 
part of the agency. And as in any group operation, the Meeting 
is of transcendant importance. 

In closing, I want to emphasize three points: 

1. I do not consider the step I advocate — the application 
of modern management methods to advertising agency operation 
— to be an easy one. Even in this lengthy talk I have been able 
only to touch upon several of many areas where such methods 
might be applied. Each area might well be the subject of a 
prolonged seminar. What I have touched upon in 30 minutes 
might require weeks to study, months to plan, and years 
to put fully into operation. 

2. Although of necessity I have used examples of K&E 
operations to illustrate my points, I do not want to leave the 
impression that I believe K&E to be the only agency in the 
country using modern management methods. My own one-man 
survey convinces me that quite a few forward-looking agencies 
have adopted or are installing such methods in varying degrees, 
and that many more will tend in this direction in the year ahead. 

3. Finally, I do not want to leave the false impression that 
the instigation of these methods has solved all of our problems 
at K&E, and that the agency now runs benignly and smoothly 
along well-oiled tracks without roadblock, hindrance or an 
occasional derailment. That will be the day! We are still work- 
ing with people (and creative people, at that) with all their 
temperamental pecadillos and their emotional involvements. We 
will never make a perfect score at fitting them all into ideal be- 
havior patterns, but the degree of success we attain may have a 
real bearing on the future progress of the agency. 

I will say this, however: I believe that our somewhat unusual 
recent success has come to us because clients and prospects are 
impressed with the fact that we are trying with every modern 
tool we can command to make the agency a business. I believe 
it will profit the reputation of advertising enormously if many 
more agencies will follow suit. 

Broadcasting • Telecasting 

January 10, 1955 • Page 31 



Rorabaugh and Boerst set up 
service to cover activity in in- 
dividual markets. 

A NEW SERVICE measuring national and 
regional spot radio advertising is being an- 
nounced today (Monday) by N. Charles (Duke) 
Rorabaugh, publisher of Rorabaugh Report on 
Spot Television Advertising, and James M. 
Boerst, owner of Executives Radio-Tv Service 
[Closed Circuit, Jan. 3]. 

To be issued quarterly, starting in April and 
covering the first quarter of 1955, the publica- 
tion, Spot Radio Register, will be based on 
the reporting cooperation of approximately 400 
stations in all major, secondary and tertiary 
markets, according to present plans. 

In format the Spot Radio Register also will 
follow closely the pattern of the Rorabaugh 
Tv Report. Messrs. Rorabaugh and Boerst 
said it "will list complete spot radio activity 
based on information gathered directly from 
radio stations and station representatives and 
will list activity by market, by station, by ad- 
vertiser and by brand. The listing will show 
the type, weekly frequency and time of broad- 
casts for each brand schedule." 

In addition, the announcement said, dollar 
expenditure figures will be made available to 
individual clients. 

Plans for such a service were hailed by both 
T. F. Flanagan, managing director of the Sta- 
tion Representatives Assn., and Kevin Sweeney, 
president of the Radio Advertising Bureau. 

Mr. Flanagan urged the support of the sta- 
tions and of the trade associations "for the 
very good reason that it will help develop more 
spot radio business." 

He pointed out that "such complete figures 
are door-openers to salesmen working on the 
task of selling national spot advertising. 

"Agency account executives hesitate to rec- 
ommend national spot to clients unless they 
can quote up-to-date records of such expendi- 
tures by the clients' competitors. And when 
such figures are available, competitors try to 
match or out-do in the same medium." 

Mr. Sweeney termed the Rorabaugh-Boerst 
move "encouraging," pointing out that "Radio 
Advertising Bureau is in favor of any under- 
taking that will provide authentic data on 
national spot radio." 

Spot Radio Index will be sold to subscribers 
for $30 per quarterly issue, but stations which 
cooperate with the service by reporting spot 
advertising schedules may subscribe for half 
price. Among stations, only those which co- 
operate will be eligible to subscribe, but sta- 
tions are not required to subscribe in order to 

Messrs. Rorabaugh and Boerst noted that 
despite their collaboration, there will be no 
merger of their respective firms and that they 
will continue to issue their existing publications 

Mr. Rorabaugh will direct sales and promo- 
tion activities for Spot Radio Register and Mr. 
Boerst will supervise research and production 
activities. Headquarters will be at Larchmont, 
N. Y. 

Grey Elects Block, Rand 

DAVID L. RAND and Leroy B. Block, ac- 
count supervisors, Grey Adv., N. Y., were 
elected vice presidents of the agency at the 
final 1954 meeting of the board of directors. 
Mr. Rand has been with the firm for five years 
and Mr. Block for eight. 

WINNERS in the BBDO Norman Sper and 
His Football Forecasts merchandising con- 
tests leave for the Rose Bowl game of 
Jan. 1. Greg Van Camp (I) and Albert 
Jones, WTRF-TV Wheeling, W. Va., promo- 
tion director and merchandising manager, 
respectively. The executives were first 
place winners and the trip was their prize. 

Two Seattle Agencies Merge 
With Miller as President 

SEATTLE advertising agencies Miller & Co. 
and the Wallace Mackay Co. have merged ef- 
fective Jan. 1, and now are known as Miller, 
Mackay, Hoeck & Hartung, the new firm has 

The merging agencies will continue in opera- 
tion at their present locations until Feb. 1 
when they will move to quarters at 510 Virginia 

Officers of the new company are: James R. 
Miller, president; Wallace Mackay, executive 
vice president; Gerald Hoeck, vice president and 
radio-tv director, and Marlowe Hartung, vice 
president and art director. Houston Levers and 
Phil Reilly are senior account executives; Rob- 
ert Wesson is media director; Burrell Brum- 
baugh is production manager, and Rose Frazier 
is office manager. 

Accounts serviced by the agency include Sicks' 
Seattle Brewing & Malting Co., the Buchan 
Bakery, Bardahl Mfg. Co., West Coast Airlines, 
the Seattle City Light Co., and the American 
Mail Line, the agency has reported. 

ARF Report Discussion 

THE Advertising Research Founda- 
tion's report on ratings standards [B»T, 
Dec. 27, 1954] will be discussed at the 
Jan. 25 luncheon session of the Radio & 
Television Executives Society's timebuy- 
ing and selling seminar, it was announced 
last week. Speakers scheduled are G. 
Maxwell Ule, vice president and director 
of research, Kenyon & Eckhardt, who 
was chairman of the subcommittee which 
developed the ARF study, and D. H. 
Denenholz, manager of research-promo- 
tion for The Katz Agency, station repre- 
sentatives. The luncheon begins at 12:15 
p.m. at the Toots Shor restaurant in New 


Three-month study among va- 
rious family groups released 
by Market Research Corp. of 

AN INCREASE of 3% in family ownershi] 
of tv sets in the U. S. over a three-month pe 
riod (July-October, 1954), was reported las 
week by Market Research Corp. of America. 

Ownership in October stood at 61% compare' 
to 58% in July, MRCA said. The firm said tha 
in 28 geographic and family-characteristic break 
downs, tv set ownership growth was fairly uni 
form with increases ranging from one to fiv 

The rate of increase, however, tended t< 
slow down in family groups where ownershi] 
already was high. Samuel G. Barton, presiden 
of the firm, pointed out that all three of th 
one-point gains occurred in the breakdown 
where July' ownership was 10 or more point 
above the national figures. MRCA figures ar 
from the National Consumer Panel which is ; 
cross section of all U. S. families. Included ar 
5,800 families and more than 19.000 person 
who report purchases regularly to MRCA. 

Tables follow: 

Percent of Families Owning One or More 
Tv Sets 

July 1954 October 195 



Northeast 77 78 

South 37 42 

North Central 61 64 

Mountain & Southwest 40 42 

Pacific 56 61 

City Size: 

Farm 28 31 

Under 2,500 41 44 

2,500 to 50,000 39 42 

50,00 to 500,000 64 67 

500,000 & over 81 83 

Total Family Income: 

Upper Fourth 70 71 

Next Fourth 63 68 

Next Fourth 59 62 

lowest Fourth 41 44 

Education of Family Head: 

Grade School 51 53 

High School 65 68 

College 61 66 

Size of Families: 

1 & 2 Members 48 51 

3 members 65 68 

4 & 5 Members 69 71 

6 Members & Over 55 57 

Age of Housewife: 

Under 35 Years 65 68 

35 thru 44 Years 68 69 

45 Years & Over 49 52 

Presence of Children: 

5 Years & Under 65 68 

6-12 Years 65 68 

13-20 Years 58 61 

No Children 50 53 

RETMA Issues Set 
Totals for 11 Mos. 

OUTPUT of radio sets passed the million mar! 
in November for the first time in 1954, anc 
promised to reach the 10-million point for tht 
year, with tv production setting a new higl 
record for November, according to Radio-Elec 
tronics-Tv Mfrs. Assn. 

Radio production totaled 1,098,725 unit 
compared to 997,788 in October and 1,065,78' 
in November, 1953. Eleven-month productioi 
of radios this year, 9,138,955 sets, was belov 
the 12,267,441 total in the same 1953 period. 

The 6,513,392 tv sets produced in 11 month, 
of 1954 compared to 6,766,040 in the samt 
1953 period. November's tv output was 858, 
501 sets, compared to 921,476 in October anc 
561,237 in November, 1953. 

Of the November tv sets, 168,563 or abou 
20% were equipped with uhf tuning. Of tht 

Page 32 • January 10, 1955 

Broadcasting • Telecastinc 

WBRC and 


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Ala. , j v ^ , 

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consistently ahead in sales, takes its place as a member of the broadcasting 
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been the most profitable one for advertisers. Get the exciting story 

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January 10, 1955 • Page 33 


radio production, 17,364 sets had fm tuning and 
1,414 tv sets had tuners for the fm band. 

Following is radio and tv set production for 
the first 11 months of 1954: 


Home Sets 










March (5 wks) 


244,1 10 

OA Z 1 OA 

206,1 30 



1 65,232 






June (5 wks) 











74,71 3 

September (5 v 

jks) 947,796 




921 ,476 






93,71 6 






Total Radio 

















































Ballantine Names Doolittle 
To Head Homemaking Service 

P. BALLANTINE & SONS, Newark brewery, 
has started a homemaking service, according to 
President Carl W. Badenhausen, with Betty 
Doolittle, formerly . 
NARTB assistant tv 
code director, as 
service director. 

"The Ballantine 
service is a develop- 
ment in line with 
buying trends," Mr. 
Badenhausen said, 
"filling a real need 
for the homemaker." 
Miss Doolittle ex- 
plained that with ale 
and beer recognized 
"as pleasurable 
foods, we'll have 
amazing and amusing information about nu- 
trition, recipes, ideas for entertaining, historical 
bits and surprising new developments." 

Westinghouse # 55 Line 
Debuts on Closed Circuit 

A FULL-HOUR, musical-type closed-circuit 
tv show was used by Westinghouse television- 
radio division to introduce its 1955 line of sets 
to dealers and to newsmen. Viewers watched 
the telecast in 26 cities Dec. 29. 

The show, originating in CBS Studio 58 in 
New York (facilities were provided by CBS- 
TV), was carried simultaneously to dealers and 
newsmen gathered in Atlanta, Baltimore, Bos- 
ton, Charlotte, Chicago, Cincinnati, Cleveland, 
Dallas, Denver, Detroit, Houston, Indianapolis, 
Kansas City, Los Angeles, Miami, Minneapolis, 
New Orleans, New York, Oklahoma City, Des 
Moines, Philadelphia, Pittsburgh, San Fran- 
cisco. St. Louis, Seattle and Syracuse. 

Patterned after the "spectacular" type of tv 
program, the black-and-white telecast featured 
the Honey Dreamers Quintet, loel Herron's 
orchestra, Westbrook van Voorhees and Betty 
Furness. It was directed by Perry Lafferty, who 
directs Robert Montgomery Presents programs 
and the Imogene Coca Show (both NBC-TV). 

T. J. Newcomb, division manager; R. L. 
Sanfefur, general sales manager of the division; 
lohn Angel, radio sales department, and Rod 
Kershenstein, sales promotion manager, took 
part in the show. 

Page 34 • January 10, 1955 

'Silent 7 Agency 

GREY ADV., agency for a portion of 
the RCA Victor account, kept plans for 
RCA Victor's record price reductions 
so secret that, prior to the announce- 
ment, writers and art people working on 
the account were holed up in a Manhat- 
tan hotel to work out details of copy, 
etc., and to help keep the secret until it 
was ready to be sprung. 

Serutan, Geritol Shows 
To Urge Drugstore Buying 

THE SLOGAN "Buy-It-at-Your-Drugstore" will 
be aired on all four network shows sponsored 
by Pharmaceuticals Inc. (Serutan and Geritol), 
on behalf of the druggists as a good will gesture 
by the advertisers. 

During February the slogan will be used as 
the theme to pay tribute to the American 
pharmacist. The audience will be urged to 
"Buy-It-at-Your-Drugstore" on the following 
shows: Douglas Edwards and the News, Juve- 
nile Jury, Life Begins at Eighty and Meet Millie. 

Stars of these tv shows will stress that the 
druggist, together with the physician, helps pro- 
tect the family's health. 

"With so many other outlets now carrying 
drug items and cutting into drugstore sales," 
says Harry Parness, director of sales for Seru- 
tan and Geritol, "we feel that manufacturers 
of drug products should use their efforts to 
direct consumer buying toward the local 
drugstore. By education and experience, the 
pharmacist is best fitted to advise the public 
about all types of drug products. 

In addition to tv, Mr. Parness said the cam- 
paign will be backed in radio, newspaper and 
magazine advertising. 

Ticket Office in B*T Bldg. 

A IOINT ticket office for American Airlines 
and National Airlines will be opened in the 
Broadcasting®Telecasting Bldg., 1735 De- 
Sales St., N.W., Washington, Ian. 17. The new 
office will be across the street from the May- 
flower Hotel, two blocks from the NARTB 



Dec. 1-7, 1954 

No. of 

% Tv 

Name of Program 




Dragnet (NBC) 




1 Love Lucy (CBS) 




You Bet Your Life (NBC) 




Jackie Gleason (CBS) 




Tcast of the Town (CBS) 




Studio One (CBS) 




Bob Hope (NBC) 




Tv Playhouse (Sun.) (NBC) 




Kraft Theatre (Wed.) (NBC) 




Ford Theatre (NBC) 



No. Tv 

Name of Program 

No. of 





Dragnet (NBC) 




1 Love Lucy (CBS) 


1 1,550 


You Bet Your Life (NBC) 




Jackie Gleason (CBS) 




Toast of the Town (CBS) 




Studio One (CBS) 




Ford Theatre (NBC) 




Bob Hope (NBC) 




Tv Playhouse (Sun.) (NBC) 




Cavalcade of Sports (NBC) 



Copyright, Videodex Inc. 

Four Agencies Acquire 
New Accounts for '55 

announced acquisition of new accounts fo 
1955. The agencies are BBDO, Blaine-Thomp 
son Co., Roy S. Durstine Inc. and Grant Adv 

The Ginasta Corp. of America, New York 
appointed Blaine-Thompson Co., New York, t<J 
handle advertising for its new game, Ginasta 

Slick Airways. New York, has appointed Ro 
S. Durstine as its advertising agency, accord 
ing to loseph F. Grant, vice president am 
general manager. The account will be handlei 
by the Los Angeles and New York offices o 
Durstine with W. D. Sloan, Los Angeles man 
ager. as account executive. All media is bein 

Continental Foundry & Machine Co., Chicagi 
and Pittsburgh, has named BBDO to handle it 
advertising, out of the Pittsburgh office, effec 
tive March 1. Media plans are not set. 

Accent, a monosdium glutamate additive t< 
enhance natural food flavors, Amino Product 
Division of- International Minerals & Chemica 
Corp., New York, has awarded Grant Adv. tb 
account for all world-wide advertising and pub 
licity outside North America. Fred Spence, vie 
president for Grant's International Division, wil 
supervise the account, with William Reede a 
the account executive. 

Admiral-Sponsored Tv Survey 
Shows No Stampede to Color 

A MAIORITY of present televiewers in th' 
Los Angeles area apparently are in no grea 
hurry to purchase color tv receivers, accordin; 
to a survey conducted for Admiral Corp. Thi 
study was made by Woodbury College, whicl 
in the past has conducted similar surveys 01 
subscription video. Woodbury found tha 
present set-owners are awaiting 21 -inch screen 
with a price range of $300-$500. 

According to the results, announced by Ad 
miral last week, 87% of tv set families in thi 
Los Angeles area have never seen color tele 
vision; 82% do not plan on buying a colo 
receiver before 1956; one third of those ques 
tioned said they would pay $300 for a 21-incI 
color instrument, nearly 27% said as high a 
$400 and 23% $500; a 21-inch rectangula 
tube was favored by 54%, 17-inch size by 27% 
and 60% indicated they would buy a consoli 

A total of 85% of the families covered it 
the survey now own black-and-white receivers 


Puss 'N' Boots, N. Y., supplementing its radic 
network show Jolly Hotel for Pets on NBC 
Radio and its television participations on NBC 
TV's Today with radio-tv "spot announcemen 
campaign in six markets starting Feb. 7 for L 
weeks. Lynn Baker Inc., New York, is agency 

Tress-Kit (hair conditioner), manufactured b; 
John Andre, New York, is placing ten-minuti 
film show in 25 tv markets, starting Jan. 27 
Agency, Product Services Inc., New York, i: 
buying marginal time for one-time-only test, 
which, if successful, will be extended to 13-weel| 

Charles Anteil (Formula 9, shampoo and hai 
spray), Baltimore, Jan. 3 started spot campaign 
using 1,400 announcements in 34 top radii, 
markets for 13 weeks. Saturation campaigr 
featured Anteil jingle and was placed by T. A 
A. Inc.. N. Y.. its advertising agency. 

(A&A continues on page 51) 



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NOW 316,000 

aturing New England's Favorite Live Local 



Nancy Dixon, Johnny King and Director discuss show plans 

2 Show script is cleared through Production and Program De 

Preparing script for the show 

Cameras and props are set up for the show 

Behind The "Screen" In WJAR-TY Live Local Programmini 

The series of sequence photos shown on these pages from WJAR-TVs daily remote telecast "Break- 
fast at the Sheraton'' gives you an insight into the"behind the screen" activities in a typical Channel 
10 live local presentation. This example shows why WJAR-TV has made live local programming 
the hallmark of their success in Southern New England . . . ideas in local TV showmanship plus 
concentrated attention to all production details make the difference. 


WJAR-TV Providence began over 5 years ago to develop a highly individual concept of local programming. 
The theory behind the concept was - - LOCAL OR REGIONAL AUDIENCES WILL SUPPORT LIVE 

How well the concept has weathered the test of 5 years is already evidenced by the pictures on these pages . . . 
and by the set count in the WJAR-TV market — 1,166,344 sets . . . and by the exceptional ratings of the more 
than 17 live local shows appearing on WJAR-TV Channel 10 daily ! 

JAR-TV Demonstrates How Live Local Shows Are Created 


TV Guide conducted a contest in June 1954 to elect the most popular 
local TV performers in New England. The result was first and third 
place winners from WJAR-TV. Concrete proof of the Channel 10 
talent line up ! 


Sponsors, local, regional and national, are writing endorsements 
daily for the concept of TV showmanship created by WJAR-TV. 
The proof, as always, is in the results and Channel 10 advertisers 
get results ! See our latest program-sponsor guide for the names of 
products and people you know ! 

Cm Again I 



Sunday Supplement Starring Betty Adams. A new 
and different family show just introduced, offering 
entertainment from the pages of leading metro- 
politan Sunday papers . . . plus features for chil- 
dren and family devotion. 10 to 11:30 A.M. every 

Breakfast at the Sheraton Starring Nancy Dixon, 
Johnny King and the 3M's. Another WJAR-TV 
First . . . The only daily live remote in New 
England! Guests, music, news of products and 
people and breakfast served to average daily audi- 
ence of 100 . . . with thousands watching. Mon.- 
Fri. 9 to 10:00 A.M. 89% Share of H.U.T.* 

Let's Go Shopping Starring Alice Jackson. He 
is the accepted Southern New England TV She 
ping Guide, on-the-air for five years! Alice Jacks< 
takes her viewers on the type of window shoppii 
tour that sells merchandise. Mon.-Fri. 1:00 to 1: 
P.M. 85% Share of H.U.T. 

Hum & Strum Starring New England's Favorite 
Harmony Twosome. Over 30 years in show business 
together, two of the finest singing salesmen in TV. 
Known all over Southern New England. Mon.-Fri. 
12 to 12:15 P.M. Mon. 11:15 to 11:30 P.M. 81% 
Share of H.U.T. 

Neiv England Talent Club Starring Russ Emery. 
A twin-powered show watched with equal enthusi- 
asm by adults and children. Showcase for talented 
amateurs . . . emceed by popular Russ Emery and 
featuring Rainbow Trio. Mon.-Fri. 6:30 to 6:55 
P.M. 83% Share of H.U.T. 

Intermezzo Starring Borelli. New England's te 
vision "Poet at the Piano". A truly fine artist 
outstanding interludes. Saturday 6:30 to 6:45 P. 
93% Share ot H.U.T. 

Children's Theatre Starring Ted Knight. Talented Ted has earned 
a spot in kids' hearts throughout Southern New England with pup- 
petry, ventriloquism and animated cartoons ... as big a spot as 
Kukla, Fran and Ollie in our big viewing area. Mon. & Fri. 5 to 
5:30 P.M. T.W.Th. 5 to 5:15 P.M. 95% Share of H.U.T. 

Sugar 'N Spice Starring Betty Adams. What a kitchen sales lady 
this Betty Adams! She makes women want to try new products, 
new recipes . . . big male chef audience, too. Guests are the spice in 
her Sugar 'N Spice. M.W.Th.F. 2:00 to 2:30 P.M. 81% Share of 

G "d 'about Gaddis — Gadabout gads about New 
England fields and streams, offshore fishing grounds 
and the Big Woods — brings back hunting and 
fishing instructions, authentic films. Tops in in- 
terest in a region traditionally dedicated to gun, 
rod and camera. Fri. 10:45 to 11:00 P.M. 89% 
Share of H.U.T. 

Tip Top Circus Starring Rikky the Clown. Rikky 
and his playmates are tip top on the screens of 
thousands and thousands of kids. In-person appear- 
ances merchandise his sponsors' wares. Fr. 6:00 to 
6:30 P.M. 89% Share of H.U.T. 

The Olive Tinder Show Starring Olive and Pa: 
Olive Tinder and her dog Pam have created 
very special audience with her famous guests frc 
stage, screen and television, and her friendly chs 
on books, people and events. M.W.F. 2:30 to 3: 
P.M. 817c Share of H.U.T. 

*"%Share of H.U.T." based on latest available TELEPULSE (August, 1954) : Comparison Measurement of WJAR-TV with 3 other stations serving are, 
in terms of '/c share of Homes Using Television reported tuned to Channel 10. 

What A Personality Powerhouse! 

do Wonder More New England Viewers Tune To 10! 

/JAR-TV has built an amazing powerhouse of live local TV personalities in five 
liort years . . . perhaps the finest collection of live, local talent in the TV busi- 
ess, certainly the finest in New England! 

ust study the talent-roster shown on these pages and compare the sheer per- 
anality selling power with any combination of live local talent anywhere! 

JOW OUR 316,000 WATTS reach even more of New England's rich TV market 
see new coverage map in this presentation); your best buv in New England TV 

'¥ Sports Page Starring Warren Walden. Every- 
ody's sport . . . the man most often associated 
'ith sports in New England. Warren has the big 
ames in sports as his guests. No better merchan- 
iser of TV advertised products available in any 
egional market. Mon.-Fri. 7:15 to 7:30 P.M. 91% 
'hare of H.U.T. 

Today in New England Starring Ted 
Metcalf. News right off the top of the 
day. Delivered within the format of 
the Dave Garroway show "Today". 
Ted Metcalf gives the news a special 
human interest flavor. Mon.-Fri. A.M. 
7:25 to 7:30, 7:55 to 8:00, 8:25 to 
8:30, 8:55 to 9:00. 97% Share of 

The Late News — Russ Van Arsdale 
puts the day's finishing touches on 
the day's news in a clear, sharp del- 
ivery. Mon. Fri. 11:00 to 11:10 P.M. 
85% Share of H.U.T. 

The W eather Show Starring Nancy Byers. While 
the weather in New England isn't always charm- 
ing, the Weather Girl is . . . and her audience 
really appreciates her reporting. Mon.-Fri. 6:55 to 
7:00 P.M. 11:10 to 11:15 P.M. 83% Share of 


. . . New England's most active programming of 
public service shows including "News Makers", 
featuring Rhode Island people and places in the 
news, "Mayor's Traffic Safety Program", a show to 
help keep Providence tops in traffic safety, "Wild- 
life in R. I.", for the outdoor enthusiasts, "An 
Evening on College Hill", the award-winning Brown 
University weekly show, "High School Forum" and 
"Let's Go To School", "Portrait of Rhode Island", 
the Junior Chamber of Commerce program, "Small 
Fry Science", and religious programs including 
"Catholic Chapel", "Book of Books" and "Over the 
Minister's Desk". 

Here I^J^Cm A^in ! 




The impressive array of programming, production, promotion- and engineering contil 
talent you see on these pages make up the core of the success Channel 10 has scored 
every year of its more than 5 years on the air. 

But — even the finest individual abilities need the best in equipment to bring out tl 
best in each . . . and at WJAR-TV the best equipment is available for this express purposj 

In showmanship and in the facilities to produce top TV shows, here is the leader in Ne* 
England — WJAR-TV. 

George 0. Griffith 

Vice President of The Outlet Company, 
which is owner and operator of WJAR-TV. 

Frederick Griffiths — As Opera- 
tions Manager, Fred Griffiths 
combines programming and 
commercial traffic talents with 
his liaison role in overall station 

Seymour Horowitz — Program 
Manager Horowitz sets the pace 
to keep Channel 10's seventeen 
live local programs per day 
stepping lively. 

Manning "Manny" Tesser, th; 
most versatile production mart 
ager in New England television 
— he's television star, after din 
ner speaker, comedian and on 
of the busiest and best produc 
tion managers in the busines 

Thomas C. J. Prior — Tom Prior, 
Chief Engineer, and his crew of 
electronic experts keep WJAR-TV 
on the air through hurricanes, 
floods, fires and other challenges 
to steady, clear, day-in day-out 

Jay Hoffer — Jay Hoffer's Promo- 
tion Department issues sales pre- 
sentation brochures, tradepaper 
advertising, publicity releases, on 
air promotion, program schedules, 
WJAR-TV's external house organ 
. . . promotes special events, co- 
ordinates with network promo- 
tions, makes up award entries, 
analyzes trade press. 

/. S. Sinclair — Dody Sinclair is 
Director of Public Relations and 
Merchandising — gets out mer- 
chandising pieces for direct mail, 
co-ordinates with network mer- 
chandising tie-ins . . . makes all 
arrangements for "Public Service 
Salutes" as when WJAR-TV pays 
tribute to various cities in cover- 
age area, devoting entire day to 
each city's industries, personali- 
ties, history. 

Bryant W'hisenant & Gil Stein — 
Staff Artists Whisenant and Stein 
design and execute titles, com- 
mercial presentations, sets, back- 
grounds, promotional graphics for 
on-air use . . . ready artwork for 
promotion and advertising . . . 
develop styles and innovations 
through projects within their own 
department and co-ordinate proj- 
ects with R. I. School of Design 

Sales Department — Eu Boghosian, Channel 
10's Sales Manager, has two right-hand men — 
Al Solari and Gene Bourgoin. Among them, all 
sales aspects are covered — local, regional and 

Channel 10 Newsroom — Spot coverage, special 
features and all-out efforts during major dis- 
asters stem from the WJAR-TV Newsroom — ■ 
as when on-the-spot coverage of the hurricanes 
"Carol" and "Edna" made New England TV 
News history and won the coveted RTNDA 
award. Staff comprises six newsmen, four full 
time photographers — and four more photog- 
raphers on call. 

WJAR-TV Remote Truck — With the latest 
remote equipment, WJAR-TV coverage is 
"where it happens" with live action — where- 
ever news or special events occur within Chan- 
nel 10's big Southern New England coverage 
area. Equipment includes two field cameras, 
complete, control and switching system for tele- 
vision live remote show. 

Staff Announcers — Channel 10's ten young men with sales-alluring television personalities have established authority throughout Southern 
New England. Only to be expected, since they've built a solid recognition as top TV announcers. Reading left to right; Johnny King, 
Art Lake, Russ VanArsdale, Art Kershaw, Jim Brennan, Pete Gardner, Bill Sharpe, Jim Metcalf, Gene De Graide and Ted Metcalf. 

Channel 10 Film Room — Film Director Bill Cooper receives 
and logs in all films — inspects, screens, times, edits for use on 
the air. He presides over two RCA 16 mm projectors, two auto- 
matic selectro-slide projectors, an SVE strip film projector, a 
Gray Telop opaque projector, rear screen projector and a TDC 
slide projector — all used in conjunction with two RCA TK20A 
film cameras with latest improvements. 16 mm cameras, Speed- 
I graphic and instantaneous Polaroid cameras, plus completely 
equipped laboratory for rapid processing stills and motion 
pictures are in constant use. 

Film Laboratory — Fred E. Foshey, 
Jr., Staff Photographer, checks tem- 
perature of solution in Bridgamatic 
16 mm film processing machine. 
This machine develops movie film at 
a rate of 100 ft. every five minutes. 

In background Frank Wildenhain 
prepares film just processed for 

Studio A — The "Big Studio" shown on the air, with next program in sight being set up. Studio A 
has 3 RCA RK10A studio cameras. Complete lighting equipment includes Kliegl dimming control 
panel to light nearly 100 linear feet of sets. Contains modern electric kitchen and many other basic 
sets. Production staff available for consultation with clients. Studio B has its own camera and~set 

Control Room — Nerve center of 
Channel 10 is Control Room shown 
in action — which is the only way 
it can be shown, most of the 24 
hours daily, especially when special 
events are being aired. 

Cnw A<pin ! 




FOR MANY YEARS, personal appear- 
ances were almost exclusively a motion pic- 
ture industry activity. Of the other mass 
entertainment media, performers in live 
radio and tv programs and on the stage were 
held too closely to performance and re- 
hearsal schedules to take to the road; only 
the syndicated transcribed radio program 
field afforded stars enough time to meet 
their public "in person." 

But, in 1949, when film began to become 
an important factor in television program- 
ming, Ziv Television Programs Inc. real- 
ized that its production schedules allowed 
the same leeway to its stars that motion pic- 
tures did to theirs and that personal ap- 
pearances might be utilized as profitably 
for Ziv programs as they had for theatre 
motion pictures. 

When Eckerd Drug Co. opened a new 
drug store in Charlotte, N. C, Herbert Phil- 
brick, author of "I Led Three Lives," best- 
selling book on which Ziv's top-rated tv 
series was based, was invited to the grand 
opening to meet customers and employes. 
Adolph Menjou, visiting the New York 
brewery of Schaefer Beer, sponsor of 
Favorite Story in New York as part of a 
personnel relations campaign, ate in the em- 
ployes' cafeteria and visited with brew- 
masters, clerks and other personnel. Later, 
he posed for photographs with route sales- 
men and drivers. 

A star's visit to a city gives his local 
sponsor ample opportunities for local pub- 
licity. Ceremonies at the airport, motorcades 
with banners identifying star, sponsor and 
product, news conferences, radio and tv ap- 
pearances, meetings with civic associations 
and school groups are typical examples of 
what can be done. 

Sponsors are highly enthusiastic about the 
results of public appearances, Ziv reports. 
Revill Fox of Kostka, Bakewell & Fox, 
Denver agency for Coor's Beer, called Mr. 
Philbrick's appearances in eight western 
markets where the account sponsors / Led 
Three Lives one of the most "worthwhile 
public relations campaigns" Coor's ever had. 
Buddy Smith, owner of Fashion Cleaners 
& Laundry, Fort Smith, Ark., said he was 
"tremendously enthusiastic" over results of 
Mr. Philbrick's appearance in his city. 

Richard Carlson, who portrays Mr. Phil- 
brick in the / Led Three Lives series, has 
also made personal appearances for local 
sponsors of this program. Other Ziv stars 
who have done the same include: Adolph 
Menjou of Favorite Story, Duncan Renaldo 
and Leo Carillo of Cisco Kid and David 
Brian of Mr. District Atorney. 

A few of the goings on in Cincinnati last 
summer, when Mr. Brian, as Mr. D. A., 
was guest of honor at the convention of 
the National Assn. of County & Prosecut- 
ing Attorneys, are shown in the photographs 
accompanying this article. 


ALIGHTING from his plane, David Brian (Mr. District Attorney) receives a sum- 
mons from Cincinnati's district attorney, C. Watson Hover, summoning him to 
address the convention of the National Assn. of County and Prosecuting Attorneys. 


HIS ADDRESS over, Mr. District Attorney moderates a tv panel show in which 
three editors (left) turn the tables by asking questions to be answered by three 
district attorneys. Panel (I to r): Jerry Hurter, Cincinnati Times-Star; Robert Debo, 
Cincinnati Post; John Cronin, Cincinnati Enquirer; Mr. Brian; district attorneys 
Miles F. MacDonald, Bert M. Keating and Emmett Perry. 

Page 36 • January 10, 1955 

Broadcasting • Telecasting 



TIEING IN with a local sponsor of his Mr. District Attorney telecasts, 
David Brian discusses the merits of Pennington Bread with Wendy 
Barrie during a guest appearance on her program on WKRC-TV 
Cincinnati, WHIO-TV Dayton and WTVN-TV Columbus. 

FUTURE FAN poses in the polio ward of Cin- 
cinnati's Children's Hospital with Mr. District 
Attorney, momentarily dressed in white. 

GOING to headquarters to increase his knowledge of modern crime- 
fighting techniques, Mr. District Attorney makes a police radio broad- 
cast under the watchful eye of Cincinnati police chief Col. Schrotel. 
Policemen also are part of the tv audience and the buying public and 
so worth a special visit during a personal appearance tour. 

Broadcasting • Telecasting 

January' 10, 1955 • Page 37 

A new syndicated TV series 

ne Lockhart 


You feel its heartwarming humanity and enjoy its 
happy twists of plot. And no one in all the world of 
the theatre so captures that "feel of America", makes 
it live so lovably, so genially, so memorably as Gene 

Through 39 half hour episodes, he lives to the full 
the home and professional life of a fine engaging man. 
And he creates a warm response for your name and 
your product. 



30 Rockefeller Plaza, N. Y. 20 
Merchandise Mart, Chicago, III. • Sunset & Vine Sts., Hollywood, Calif. 
In Canada: RCA Victor, 225 Mutual St., Toronto; 1551 Bishop St., Montreal 


By Marjorie Thomas 

GENERAL ELECTRIC has taken the pol- 
icy of "off-beat" scripts and a non-fixed 
budget to come up with the part filmed and 
part live CBS-TV General Electric Theatre. 
While the series has had a few duds mixed 
in with the hits, the techniques it has intro- 
duced can be useful to the tv industry as 
a whole. 

General Electric Theatre started on 
CBS-TV last Sept. 26 after six months of 
actual planning and, according to the De- 
cember American Research Bureau national 
ratings of tv network programs, now fills 
the number 15 spot. Those same ARB 
ratings show only one other half-hour 
anthology series in the top 15 programs and 
it, NBC-TV's Fireside Theater with a five- 
year edge, is number 12. 

By using part filmed and part live pro- 
grams for GE Theatre, there are many 
more advance problems in that you com- 
bine both types of problems, according to 
executive producer Mort Abrahams. One 
basic problem is story material. Some ex- 
cellent scripts simply can't be done live. 
So, in this series, Mr. Abrahams adds, those 

ipts can be filmed. It is perhaps the first 
time, he says, that stories do not have to 
be fitted to the medium. In the case of GE 
Theatre the medium fits the story. 

Talent is another basic problem. Some 

stars can't go East at the desired time for 
live originations. Because of the policy of 
filming some programs in Hollywood, such 
talent as Alan Ladd, Joseph Cotten, Jane 
Wyman, James Stewart, Fred MacMurray 
and Barry Fitzgerald have made their tv 
film debuts under the auspices of GE. Con- 
versely, the recent signing of Myrna Loy 
for her first video appearance was com- 
pleted because her vehicle, Emily Kim- 
brough's "It Gives Me Great Pleasure," 
can and will be filmed in New York. 

"GE has never given me a set of rules 

RESPONSIBLE for the live programs for 
CBS-TV's General Electric Theatre are 
(I to r) Mort Abrahams, executive pro- 
ducer; Ronald Reagan, program super- 
visor-host, and Don Medford, director. 

or any do's or don'ts and is the only client 
I have ever heard use the words 'off-beat' 
and 'fantasy' in connection with proposed 
stories and scripts," Mr. Abrahams de- 
clares. Not only that, he adds, but GE has 
no fixed budget for this series. Estimating 
that film is two to three times higher than 
live, the price range for the live programs 
is $18,000 and up. GE's filmed half hours 
have cost as much as $70,000, as in the 
case of "The Face Is Familiar," which 
starred Jack Benny. 

GE Theatre has divided its 1954-55 sea- 
son into 13 films, 22 live dramatic programs 
and four live musical programs to feature 
Fred Waring and his Pennsylvanians, two 
of which will be telecast in color. This 
group did the Thanksgiving and Christmas 
programs, of which the latter was the series' 
first color telecast at an estimated $100,000, 
and is scheduled for an Easter presentation 
and possibly an Armed Forces Day salute. 

In connection with the films, GE's con- 
tract calls for original runs plus an option 
on first reruns. Upon completion of this 
contract, each film reverts to its star. This 
clause, whereby stars retain an interest in 
their films, is deemed the main reason GE 
has been able to snag such top name talent. 
A deal was worked out with Henry Fonda, 
for example, under which he will star 
in Emmett Kelly's autobiography, "The 
Clown." After its second run Mr. Fonda 

Page 40 

January 10, 1955 




for brand new sales . . . 

tv's most unique A m show ! 

For the first time, here's a television program with 
animated film. Available in quarter or half hours. 
It's light and gay with a refreshing new twist. Easy 
to program, requiring only one performer. "Watch 
the Birdie" will pick up your daytime sales. A per- 
fect participation spot-carrier. 

"Watch The Birdie" is available in your market now. 
Audition print on request. Contact either Ullman 
Office today! 



INC. ^ 

Coniaci office nearest you 
for full details 

Creator of "Tune-O," "SDollar Derby$," "Ad-I-Mation," 
"Animated Bank Series," "Beer Select-O-Spots," and creative 
animated commercials. 

295 Delaware Avenue 
Buffalo 2, N. Y. 
Phone: Cleveland 2066 

2133 N.W. 11th Avenue 
Miami 37, Florida 
Phone: 2-2655 

Broadcasting • Telecasting 

January 10, 1955 • Page 41 







all these alert a 

Phoenix, Ariz. 
Tucson, Ariz. 
Boise, Idaho 


Seattle, Wash. 
Spokane, Wash. 
Bakersfield, Calif 
Chico, Calif. 
Eureka, Calif. 
Fresno-Tulare, Ca 
Los Angeles, Calil 

San Diego, Calif. 
San Francisco, Cc 

to, Calif. 
Las Vegas, Nev. 
Reno, Nev. 

¥ . # 


i plus many more, will sell with 'The Eddie Cantor Comedy Theatre' 




( Me. 
Ej, Me. 
avert, Conn. 

nee, R. I. 


shington, N. H. 
,-nton, N. Y. 
, N. Y. 
n, N. Y. 
crady, N. Y. 
ie, N. Y. 
ield, Mass. 
jurg, Pa. 
•er, Pa. 
;lphia, Pa. 
Barre, Pa. 
igton, D. C. 
k Va* 

rsburg, Flo, 


Butte, Mont. 
Great Falls, Mont. 
Boise, Idaho 
Idaho Falls, Idaho 


Idaho Falls, Idaho 
Butte, Mont. 
Billings, Mont. 


Chicago, III. 
Indianapolis, Ind. 
Fort Wayne, Ind. 
Elkhart, Ind. 
Davenport, Iowa 
Detroit, Mich. 
Grand Rapids, Mich. 
Lansing, Mich. 
Saginaw, Mich. 
Toledo, Ohio 


Honolulu, Hawaii 


Amarillo, Tex. 



Greenville, S. C. 


Salt Lake City, Utah 


Roanoke, Va. 


ton, W. Va. 
Wheeling, W. Va. 
Steubenville, Ohio 
Youngstown, Ohio 
Johnstown, Pa. 


Colorado Springs, 

Pueblo, Colo. 
El Paso, Tex. 
Albuquerque, N. M. 
Honolulu, Hawaii 


eapolis-St. Paul, 


Eau Claire, Wise. 
Green Bay, Wise. 
La Crosse, Wise. 
MadisOn, Wise. 
Milwaukee, Wise. 
Neenah, Wise. 
Wausau, Wise. 


Abilene, Tex. 
Dallas, Tex. 
Lubbock, Tex. 
Midland, Tex. 
San Angelo, Tex. 
Temple-Waco, Tex. 
Tyler, Tex. 
Wichita Falls, Tex. 





part of Alabama 


Peoria, III. 


Atlanta, Ga. 


Rochester, Minn. 


Kansas City, Mo. 
St. Louis, Mo. 


Columbia, S. C. 


Albuquerque, N. M. 


Columbia, S. C. 
Charleston, S. C. 
Florence, S. C. 


Rochester, N. Y. 


Cleveland, Ohio 


Cincinnati, Ohio 
Columbus, Ohio 
Dayton, Ohio 

including Eddie Fisher, Charles Co- 
burn, Billie Burke, Jimmy Gleason, 
Lizabeth Scott and many more! 



Your market 
may be 
snapped up 
soon. So 
write, wire 
or phone 



Page 44 ® January 10, 1955 

PLEASED with the success of the new CBS-TV General Eleciric Theatre are (I to r) 
Z. Wayne Griffin, producer of many of the filmed programs; Ronald Reagan, 
program supervisor-host; Mrs. Reagan, actress Nancy Davis; Walter Tibbals, vice 
president in charge of West Coast production, BBDO, and Robert Jackson, in 
charge of GE public relations, San Francisco. 

will have all film rights and can go ahead 
with his plans to star in his own independent 
motion picture adaptation. 

Scriptwise, GE is going to a variety of 
sources: to the movies for "Edison, the 
Man," radio for "The Face Is Familiar," 
books for "The Clown," Broadway for "The 
White Steed," classics for "Dolls House," 
originals for "D.P." and short stories for 
"Rider on the Pale Horse." Top money is 
being paid for stories and story material. 
Price being paid for live rights to stories 
ranges from $250 to $3,500. Actual scripts 
then range from $1,000 to $2,500. 

In securing stars, money has been no 
problem, Mr. Abrahams says. The problem 
has been to get dramatic material the stars 
feel is worthy of their talents. With certain 
people in mind, Mr. Abrahams and his 
staff proceed to hunt for the right script. 
"We're bucking the same transition that was 
faced when stars went into radio," he says. 
"But tv is another way of presenting them 
to a mass audience and they'll have to give 
in sooner or later. We must convince them 
it is their responsibility as performers to 
want to reach this new mass audience. 
Also, the new problems of acting in video 
provide a challenge to any 'real' actor," 
Mr. Abrahams injected. 

The roster of writers signed to insure 
literate scripts and entice stars includes 
Charles Jackson, Carson McCullers, Samuel 
Taylor, William Inge. Gore Vidal, Truman 
Capote and Jerome Weidman. 

Mr. Abrahams, who produces CBS-TV's 
Medallion Theatre, is producer on all live 
shows for GE Theatre and serves as execu- 
tive producer on many of the filmed shows. 
Z. Wayne Griffin and Leon Gordon pro- 
duce most of the filmed shows through the 
facilities of Revue Productions. In a few 
instances, however, a star has his own pro- 
duction setup, as in the case of Jane Wy- 
man's Karman Productions and Alan 
Ladd's Jaguar Productions. Don Medford 
directs all the live shows with specific di- 
rectors assigned to those that are filmed. 

As a rough estimate, Mr. Abrahams says 
that 60% of the live shows will originate in 
New York and 40% in Hollywood. This, he 

explains, is because some scripts demand 
space which is available only on the West 
Coast. Shrugging off the live vs. film and 
New York vs. Hollywood controversies, he 
advises, "Let's not fight but take advantage 
of the best facilities in both places." 

This debate will be resolved very shortly, 
according to Don Medford, by the magnetic 
tape. The process, which he believes will 
be made available in not too long a time, 
has the "spontaneity of live video combined 
with the range of hindsight of film. We'll 
be able to shoot at a time and money cost 


If you usipT film 
you need BONDED 
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Supplies, Equipment 




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JU 6-1030 




ANORAM DOLLY gives camera complete 
lability; smooth panning, dolly shots, Tun- 
ing shots, special effects. Two man crew. 

CAMERA is counterbalanced 
in Model PD-3 TV Pedes- 
tal by Houston-Fearless, 
enabling cameraman to 
raise or lower with ease. 

IINEMOB1LE offers extreme maneuverability, 
"amera boom raises hydraulically. Ideal for 
mooth dollying, panning, etc. Two man crew. 


Proper mounting of television and 
motion picture cameras is essential for 
efficient operation, smooth production 
and good showmanship. Choice of 
mobile equipment should be determined 
by the size of your studio, types of 
shows, size of camera crew, camera 
equipment used, budget and many 
other factors. 

Each piece of Houston-Fearless 
equipment shown here has been designed 

for a specific purpose. Each is the finest 
of its type, the standard of the industry. 

A Houston-Fearless representative 
will be happy to analyze your require- 
ments and recommend the equipment 
that will serve you best. Write or phone: 
The Houston-Fearless Corp., 11801 
West Olympic Boulevard, Los Angeles 
64, California. BRadshaw 2-4331. 620 
Fifth Avenue, New York 20, N. Y. 
Circle 7-2976. 

camera to extremely high and low positions. 
Permits "fluid motion" shots. Foot-operated 

HOUSTON-FEARLESS All-Metal Tripod on MODEL BT-1 CRANE has power drive, hydrau- TV PEDESTAL MODEL PD-1 by Houston- 

T ripod Dolly gives mobility to cameras at lie lift. Provides lens height from 2' to 10'. Fearless is operated by cameraman. Rolls 

iow cost. Completely portable. Ideal for Developed for Motion Picture Research smoothly, raises, lowers, turns on own radius, 

-emotes. Council. 



January 10, 1955 

Page 45 















6:00 PM 



















flight No. 7 


Co. of Cana. 
Scott Paper 


You Asked 
For It 


\m. Tobacco 
Prvt Sectry. 

(alt. wks.) 
Jack Benny 

The Big 

Safety Bazor 



Break the 

Alt. Wks. 

You Are 



of the 

Gen. Elect. 


P. Lorillard 

Knows Best 

alt. wks. 
My Line L 

News Spec. 

alt. Sundays 
Pan Amer. 
Meet the 

Wr. Peepers 

Life Begins 
at 80 

Gen. Foods 
Roy Rogers 


(alt. with) 
People Are 

Kukla, Fran 
and Ollie 

Tide Water 


the Same 


7:30-9 p.m. 
(1 wk. of 4) 
M- Liebman 
H. Bishop 
Sunbeam L 


Tv Beaders 

;ff. 1/17/55 


(alt. with) 




ITT — 



Voice of 



Amer. Home 

Ligg. & Mys. 
Perry Como 

Miles Labs. 

Beatty and 

tbe News 


Burns & 
Allen ' 
L ' 



alt. wks. 

Love Lucy 





Toni Co. 
Tony Mar- 
tin Show 



Kurd Motor 
Co., RCA 

1 wk. of 4) 

Caravan L 

^mer. Chicle 



alt. with 
"fobacco Co. 


Kukla, Fran 
and Ollie 

John Daly 


America 3 

No Net. 


alt. Dodge 

U.S. Steel 
Steel Hour 
alt. weeks 

Elgin Hour 

(alt. wks.) 
Stop the 

News L 

"Gold Seal 
Jo Stafford 

Life with 

nt. Hrvstr. 
alt. wks. 
Halls of 

farter Prod. 

alt. wks. 
Meet Millie 

$.C. Johnson 
alt. wks. 
Pet Milk 
iled Skelton 


alt. wks. 
Block Drug 


See It Now 

Miles Labs. 

Beatty and 
the News 


Caravan L 

Life Is 

H. J. 
Studio 57 

Berle Show 
(20 shows) 

Kukla, Fran 
and Ollie 

>inah Shore 

Tide Water 

Daly-News # 

American ^ 

American -p 
1 >erby Foods 

M. Raye 
H. Bishop 
(1 shows) 
Bob Hope 
( 5) Gen. Fds. 
TBA— 3 

The New 
Stu Erwin 



Truth or 
?. Lorillard 

It's a 
Great Life 



(Alt. wks.) 













9:00 AM 













Voice of 
Faith for 

12:45 Today 



Look Up 
and Live 

and You 

Quaker Oats 

Carnival L 




Quaker Oats 
(Tu & Th) 

Zapt. Hartz 
& His Pets 

Hartz Mtn. 
Prods. L 

News Room 


Wants to 

Show M-F 

7-9 a.m. 


For New 



11:30-12 N 
Strike It 
Rich L 

Gen. Mills 
Toni Co. 
Valiant Lady 

Amer. Home 

Love of Life 

Search for 

P&G Guid- 
ing Light 

Gen. Foods 
Portia Faces 

~ P&G 
Boad of 

Mills. Fri. 
Ding Dong 

School L 
3erber Prds. 

Borden Co. 

Way of 
;he World L 

I I oily wood 


Brown Shoe 
5milin' Ed's 



(alt. wks.) 

Space Patrol 

Ernie Ford 

Your Nest 


and You 

Wander Co 
(alt. wks.) 
Gen. Mills 


Abbott & 


The Big 

Gen. Mills 
The Lone 






1 Craft Foods 
' 'om Corbett 
Space Cadet 

1:30 PM 
















5:45 PM 

r OR JANUARY 13b!) 

Eddie Fisher 

Caravan L 

I Married 

My Little 


This Is 
Your Life 
(alt. wk.) 

Big Town 
A. C. Spark 
Div. — G.M. 

(alt. wk.) 
Lever Bros. 

Kukla, Frai 
and Ollie 

John Daly 





in Action 

Brillo— So 
You W ant 
to Lead a 

Kraft TV 

7:30-7:4.) pm 

Gen. Electric 

Bay MiUanc 
Show F 

Climax — 
of Stars 

Singer Sew' 
alt. wks. 

Brstl. Myrs 
Four Star 


Carter Prod: 
Name That 

Walter H. 
Johnson & 
Capt. Vid eo 

Miles Labs 

Beacty and 

the News 


the Story 

Dinah Shore 

Caravan L 






Kukla, Frar, 
and Ollie 

Tide vi ater 


Tin Tin 


Ozzie & 

Lehn & Fink 
Bav Bolger 

Dollar a 


The Vise 


Ligg. & Mys 
Perrv Como 


B. J. 

alt. wks. 


of Stars 


Our Miss 

Brown & 

Oil, Hamm 
(alt. wks.) 
Person to 

Chronosc; tpj 


Miles Labs. 

Beatty and 

the News 

ticals Inc. 




Chance of 

Eddie Fisher 

Caravan L 

Bed Buttons 
3 of 4 
J. Carson 
1 of 4 

Gulf— Life 
of Biley 

Simoniz & 
Amer. C&C 
Big Story 


of Sports 

Moments in 
Mutual of 
Omaha F 




(eff. 1/22) 






P. Lorillard 
Two for the 

alt. wks. 
My Favorite 

Curtis Inc. 





from Chi 

Swift & Co. 

Mr. Wizard 

Green Giant 

Toni Co. 
So This Is 

I. Coca Show 
Griffin, SOS 
Lewis Howe 

J&J L 
(1 wk. of 4) 
9-10:30 P.M 


Texaco Star 

J. Durante L 


Geo. Gobel 

Pet Milk 

Am. Tobacco 
Your Hit 

6:00 PM 



























of Faith 


Serutan C( 

Quaker Oal i 
Zoo Paradf 

Hall Bros 
Hall of Farqe 


3 of 4 
Hall of Fan\e 

1 of 4 
(1 hr. sho\t) 








Bobert Q. 

House Part; 
2:30-3 pm 

Colgate Bif 

MWF Big 
Pavoff Sus 
Tu.. Thurs 

Bob Crosb; 
(See foot- 
note?' 1 

The Brighte 

Am. Home 
Pr. Secret 
Sus. Tu, TI 

On Your 

Gen. Mills 
Barker Bill 

W&F 5-5:1 


(see foot- 

Paul Dixon 

The Creatssl 



One Man's 

P&G L 



First Love 
Jergens Co 

Frnch. Mst I 
World of M : 

Sweeney L 

Col.-Pal. - 

Pinky Lee 








in the 

Takes a 

Maytag Co 
Am ana 
tion, Inc. 
Big Ten 


To Come 

Explanation: Programs In Italics, sustaining; 
Time. EST; L. live: F. film; K. kinescope re- 
cording: E. Eastern network: M. Midwestern. 

Mon. thru Fri. "Howdv Doodv" 5:30-6:00 p.m.. 
EST, Standard Brands. Inc.. Kellogg Co.. Col- 
gate-Palmolive Co.. Continental Baking Co. Inc.. 
Ludens Inc.. International Shoe Co.. Welch 
Grape Juice Co., Campbell Soup Co. 

CBS — Garry Moore M.— Thu. 10-10:30 a.m., Fri. 
10-11:30 a.m. 

10— 10:15 Mon. Bristol Myers alts. Masland. Tue. 
Alka-Seltzer, Wed. Simoniz. Thu. Swlftning. 
Fri. Swift All Sweet. 

10:15-30 Mon. Comstock alt. wks. A. E. Staley. 

Tue. Kellogg. Wed. Best Foods. Thu. Toni alt. 

wks. Chun King. Fri. Economics .Labs. 
10:30-45 Fri. Tardley. 
10:45-11 FTi. Converted Kice. 

11- 11:15 Fri. Borden. 
11:15-30 Fri. Converted Rice 

Arthur Godfrey M.— Thu. 10:30-11:30. 
10:30-45 a.m. M. & W. Bristol Myers, Tu. & Thu. 

10:45-11 a.m. M. & W. Scotch Tape. Tu. & Thu. 

11:00-11:15 a.m. M. & W. Lever Bros.. Tu. &: 

Thu. Toni. 
11 :15-30 a.m. M. — Thu. Pillsbury. 

Tue. Alka-Seltzer. 
C. Johnson. Fri. 

Robert Q. Lewis — 2-2:15 p.m. 

Wed. Best Foods. Thu. S 

Doeskin Prod. 
2:15-30 p.m. Tue. Helene Curtis. Wed. General 

Mills. Thu. Swanson. Fri. General Mills. 

House Party 

2:30-45 M.. W.. Fri. Lever Bros.. Tu. -Th. Kellogg. 
2:45-3 p.m. M--Thu. Pillsbury. Fri. Hawaiian 
Pineapple Co. 

Bob Crosbv — 3:30-45 Tue. Toni. Thu. Swanson. 

Alt. wks. S.O.S. 

3:45-4 p.m.. M.. W., Fri. — General Mills. 

Thu. — American Dairy. 

DuMont— Libbv. McNeill & Libby (Thurs. 2-2:15 
p.m. only). Swift & Co. (Fri. 2-5:15 p.m. only). 


January 10, 1955 

comparable to live tv, but with the chance 
to retake, edit and see the location filming 
now available only to film," he says. 

Relying on CBS-TV's Ray Miliaria 1 Show, 
NBC-TV's Joan Davis Show and ABC-TV's 
Adventures of Ozzie and Harriet to promote 
specific products and divisions, GE, through 
BBDO, adheres strictly to institutional ad- 
vertising for its Sunday evening anthology 
series. Billed as GE's progress reporter, 
Don Herbert uses the commercial time to 
discuss and demonstrate new developments, 
either completed or in the research stage. 

What would appear to be a most happy 
selection is that of Ronald Reagan as pro- 
gram supervisor-host. As an actor, Mr. 
Reagan introduces each program and will 
appear in seven shows for the series. He 
has already done one on film and two live. 
Additionally, Mr. Reagan recently com- 

pleted a seven week's tour of GE's some 
280 plants to further personnel and public 
relations. As program supervisor, he is 
employed directly by GE. When the agency, 
sponsor and production units confer, his at- 
titude is that he represents the sponsor's 
viewpoint in helping select and put on the 
best possible show. "I feel that I provide 
the liaison between the entertainment and 
the business end, and I also feel personally 
responsible in seeing to it that we don't se- 
lect stories which might hurt GE," he de- 

"Ronnie's position in relation to the 
client agency is about as carefully thought 
out as anything I have ever seen. There is 
nothing ad lib in this whole operation," ac- 
cording to Mr. Abrahams, "and the in- 
credible thing is that so far, nothing has 
been fouled up." 

The direction- of any film is a complex procedure where experience plays an im- 
portant part in obtaining the desired effects. And so rt is in the film processing laboratory. 
At Precision, expert guidance through each phase of the processing operation assures 
producers, cameramen and diretim'slhe finest . possible results. 

All of which leads to another form of direction: West of 5th Avenue on U6th Street in New 
York to Precision. That's the right, direction for you wherever you are and whatever your 
film processing problem. 

film maker — 

JOEL MALONE, a tv film maker by ha! 
penstance, doesn't believe in whistling in tl 
dark. In order to produce half-hour 
shows with quality and with reasonab 
budgeting, planning 
must be minute, in- j 
tricate and precise, 
Mr. Malone ob- \ 

And that's why j 
Joel Malone Assoc., j 
Hollywood, Calif., j 
in producing The | 
Whistler series for j 
CBS Television j 
Film Sales syndica- 
tion, can knock out § 
half-hour films as- mr. malone 

sembly-like, as are 

hard top convertibles at the Willow RiB 

Mr. Malone is new to tv film productio j 
Paradoxically, it fits him like last yean 
glove. He knows tv's limits and potential 
having been reared in radio as a writer f m 
CBS on the West Coast in the late 3(1 
Radio, he notes, has been his training grourl I 
for the commercial and timing aspects of tl I 

Tv film, he explains, fundamentally is I 
half-hour production because it is patterns 
after radio. That's one of the first thinH 
he says a tv film producer must understand 
Also, the producer must not forget that fl 
is seen in the living room on a screen that™ 
microscopic in size as compared to tiH 
majors' trend to the wide, CinemascopM 
sized movie screen. 

In 1940, Mr. Malone joined Warner Bro 
to learn about motion pictures. He was 
writer and associate producer at Warnei 
"shorts" stable and later switched to "fe 
tures" (he was a writer for the first featur 
length vehicle in which Jane Wyrm 

Two years later, Mr. Malone was in tl 
Army. He spent four years with the Anr 
Air Force motion picture unit, writing, d 
recting and producing on some 22 half -hoi 
films, including state-side work on "Targ< 

In 1946, Mr. Malone was editing an 
writing CBS Radio's The Whistler. Sine' 
that year, he has written some 200 of tl 
radio shows. Also in post-war years, M r 
Malone wrote screenplays for Universal Iii 
ternational Pictures, being associated wit 
some 10 motion pictures. 

Reviewing this varied experience, M : 
Malone believes he has profited from all c 
it, permitting him to apply what he hi. 
learned to the production of tv films. His pn. 
duction techniques — which basically pivc' 
on carefully planned charts and timetables- 1 
were learned partly in the Air Force. 

A great concern for the independent pr<. : 
ducer is the budget problem. If you go ove 
the budget, it can mean money out of yoi j 
own pocket. Thus, Mr. Malone has draw 
from Hollywood's top production skills fo 
his associates, directors and cameramen. 

Pre-production, he notes, is one of tb; 
secrets of tv film success. The sun's ai^ 
must be studied when shooting outdoors, t 
avoid shooting into the sun or being harrie 

Page 48 • January 10, 1955 

Broadcasting • Telecastin 


new adventure hero 
captures the 
\ imagination of 
HY Detroit 
a \ youngsters 

Detroit youngsters have a new hero. He's a masked 
adventurer — "Captain Flint" — whose fabulous career 
|as a soldier, jet pilot, deep sea diver, cowboy lends 
great weight and authority to his words. He entertains 
the kids with Western films and interesting guests 
(right) who demonstrate their specialties. He also 
tells inspirational stories of national heroes with 
action pictures. Proof of Captain Flint's tremendous 
appeal: his rating is already double that of competition. 
Weekdays, 4:00 to 4:50 P.M., (participating). 


Channel /•Detroit 
Represented Nationally by Blair TV, Inc. 

Broadcasting • Telecasting 

January 10, 1955 • Page 49 



by varying shadow lengths. This seasonal j 
change is but one of the intricacies of split- 
second timetabling. 

An idea as to how problems must be met 
and licked can be gleaned from Mr. Malone's 
current schedule. On Nov. 11, his com- 
pany was contracted by CBS to produce 
The Whistler series, for which a pilot film 
already had been made. On Nov. 15, the 
crew started shooting. On Dec. 23, the 
schedule called for the completion of the 
first Whistler cycle — 13 films. Thus, 13 
half-hour films in 33 days, eliminating Sun- 
days and Thanksgiving Day. 

Mr. Malone, who writes about half of the 
tv series, recalls how important the com- 
pany's schedule is in terms of dollars. On 
Nov. 24 the unit completed "Kind Thought" 
(starring John Howard) after shooting "out- 
side." Set for 1 p.m. that day, a cast of 16, 
including stars, supporting players, stand-ins 
and extras was ready at the studios for 
"inside" shooting of "Roark Island" (star- 
ring Tom Brown), the next in the series. 

His philosophy on tv film? Film produc- 
tions are "little half-hour movies employing 
the same techniques, so far as possible, as 
those used in motion pictures." After ex- 
terior shots, the camera records the story by 
following the people in it. Except for es- 
tablishing mood and setting, the tv camera, 
he notes, must concentrate on the action. 

"This is where we differ from feature 
movies," he explains. A person's look, ex- 
pression or reaction rather than words as in 
radio or panoramic camera work as in wide- 
screen movies distinguish films for tv. 

AMONG authorities who should know best, 
3-D is regarded as a phenomenon that never 
got off the ground, either in the nation's 
movie houses or in television. 

It is not that it is obsolete or impractical, 
say these experts, but simply that it got 
sidetracked for the likes of Cinemascope in 
theatres and for color in the visual broad- 
cast medium. Three-dimension television 
right now is deader than last year's fashions. 

But if and when it ever comes to tv — 
perhaps with the natural advantages of color 
— one of Chicago's fastest growing film 
companies will say: "We did it first." 

While, like everyone else, Academy Film 
Productions has relegated 3-D tv to the 
background, this company retains a special- 
ized knowledge of three-dimension shooting 
techniques. It claims to have pioneered in 
the first projected 3-D commercial ever made 
expressly for television. 

This commercial was produced in 1953 
through W. E. Long Co., Chicago, for Hol- 
sum Bread to illustrate to its salesmen what a 
three-dimensional film could do for them on 
television. The fact that the film was never 
shown on the air does not detract from 

another fact: that it appealed to the adver' 
tiser and proved an effective sales pitch. 1 1 
also won Academy nationwide distinction 
in the three-dimension field. 

Bernard Howard, president and executive I 
producer of the firm (located at 123 Wl | 
Chestnut St. in Chicago), acknowledge:'. |j 
that, for now, 3-D tv is dormant. But he il I 
equally convinced that there is a field for itl | 

It is quite impelling to see a pretty mode j i 
extending a loaf of Holsum bread (or foJ I 
that matter, one of a variety of other appeal j 
ing products) right into the viewer's home! 

Practically stated, 3-D has not yet comJ 
to commercial television because no systeni I 
has been found to be compatible with presl I 
ent standards. Among the interests whicl 
have been "toying" with the phenomenoi 
are ABC, American Television Inc., 3-E 
Television Corp. and others. ABC's system 
introduced at the 1953 NARTB conventioi 
in Los Angeles, called for polarized ligh 
glasses, a specially-designed tv receiver anc 
a conventional camera with accessories (< 
rotating plastic disc and front-surface mir 
ror). The ATI method was based on th< 
"mind-retention" theory with alternating pic 
tures. All techniques have been relegated tc 
the mothballs. 

Academy uses the Bolex Stereo, a specia 
lens and silver-coated screen. It has turnec 
out 3-D films for the National Safety Coun 
cil. Stone Container Corp. (industrial) 
Sears, Roebuck & Co. and other organiza- 
tions. It also prepared the first basebal 
film ever shot in 3-D, a game between the 
Chicago Cubs and the Milwaukee Braves. 

A Stone Container sound-and-color 3-D 
film won Academy the Merit Filming Award 
from American Cinematographer, nationa 
cameramen's publication for the American 
Society of Cinematographers, for "meritori 
ous achievement in the photography of the 
motion picture" in mid-1954. 

Academy stresses its ability to turn out 
quality commercials in record time, some- 
times operating around the clock on editing 
and other activities. To this end, the com- 
pany recently completed a three-month reno- 
vation program. Academy produces ani 
mated, semi-animated, live action, slide and 
other type commercials. 

Mr. Howard says he went into the tv film 
production field in April 1950 after working 
with and for agencies for 14 years, because) 
he felt there was a definite need "for a pro- 
ducer who could interpret and examine the 
problems of making a tv film commercial 
from the point of view of the advertising 
agency (and its clients) as well as that of i 
the film producer." He noted that produc- ; 
tion costs were "too high." 

Mr. Howard likes to describe Academy as 
"the largest small studio in Chicago." The 
third dimension at Academy is the personal- 
ized service which it extends to clients, he' 
adds, and is likely to be emphasized if and 
when 3-D comes to tv sometime in the future 

installed at W I R I 

Great Northern Television, Inc. 

Page 50 • January 10, 1955 

Broadcasting • Telecasting 


by varying shadow lengths. This seasonal 
change is but one of the intricacies of split- 

and lie 
The V 
first I 
days i 

tv ser 
Nov. \ 
( starri 
and e 
ring T 

tions ; 
the sa 
he noi 






Thomas Mitchell stars in 
39 exciting topical dra- 
mas. Consistently a top 
rated radio and TV show 
for many years. Already 
sold in over 60 markets. 





65 half-hour mystery and 
adventure films, starring 
Rod Cameron. In its third 
year of successful selling 
for sponsors. 




39 sparkling half-hour 
films, featuring America's 
No. 1 musical favorite and 
a famous female guest star 
vocalist each week. 



39 films that hold adult 
and juvenile audiences 
spellbound. Backed by a 
merchandising campaign 
guaranteed to give your 
product top recognition. 



Sell your product through 
sponsorship of this outfl 
standing family situation 
adventure series with qj 
salty tang, starring Prestor;! 
Foster. 65 films available! 

(Also known as "City As- 
signment.") Pat McVey and 
Jane Nye, as a crusading 
team of newspaper re- 
porters, bring you drama 
and suspense ... 91 films. 


Great heroes, war person- 
alities, famous events, dar- 
ing exploits, presented in 
documentary style with 
Ken Murray as your host. 
26 films available. 


George Raft plays the role 
of a metropolitan police 
officer in 26 hard-hitting 
films of drama and mys- 
tery. A top rating-getter 
in leading markets. 

A* I'M 


a y\ 


Fresh, crisp film highlights 
of the previous week's top 
sports events, air expressed 
to you every Monday. 


13 half-hour films cover- 
ing top college games of 
each week. Available only 
during football season. 



only MCA-TV has so many 
proven top-rated TV film shows! 


Ity, as 

| White 


N. Y., 

h Co., 

[s ac- 
I Terry, 




1 39 Piccadily 
London West 1 

ago. to 

lans to 

fage 51 


BEVERLY HILLS: 9370 Santa 
Monica Blvd., CRestview 
6-2001 or BRadshaw 2-3211 

ATLANTA: 515 Glenn Bldg., 
Lamar 6750 

BOSTON: 45 Newbury St., 
COpley 7-5830 


1 1 1 Richmond St., West, 
Suite 1209, EMpire 3-5025 
Toronto, Ontario 

by varying shadow lengths. This seasonal 
change is but one of the intricacies of split- 




and lie 

































alities, famous events, dar- 
ing exploits, presented in 
documentary style with 
Ken Murray as your host. 
26 films available. 

of a metropolitan police 
officer in 26 hard-hitting 
films of drama and mys- 
tery. A top rating-getter 
in leading markets. 


GUY ® 


39 sparkling half-hour 
films, featuring America's 
No. 1 musical favorile and 
a fomous female guest star 
vocalist each week. 


a show for every product, 
every market, every budget! 



Sell your product through 
sponsorship of this out- 
standing family situation 

salty tang, starring Preston 
Foster. 65 films ovailoble. 

Now, whether you 
want comedy, drama 
or mystery, you're 

sure to find the 
perfect show to fit 

your needs among 
MCA-TV's 22 top-rated 
film shows. 



Over 200 films in this high- 
rated anthology of com- 
edy, mystery, adventure 
and drama, featuring fa- 
mous Hollywood stars. 



Charles Bickford hosts and 
narrates 39 half-hourihrill- 
ing, true-life dramas of 
law enforcement presented 
in documentary style. 



J9k AND 


America's funniest comedy 
team stars in 52 hilarious 
films, in the style that has 
kept them on top for 15 
laugh-filled years. 





Inimitable Paul Harfman 
stars in this hilarious situ- 
ation comedy ... 40 fun- 
filled films now available 
in many leading markets. 


Melvyn Douglas stars as 
a private sleuth in 13 ex- 
citing and unusual dramas 
mixing love and adven- 
ture. Supported by an oil 
star Hollywood cast. 



Alan Hale, Jr. and Randy 
Stuart star in 26 half-hour 
films of international mys- 
tery ( 

ing to all TV-vi 


Louis Hayward stars os the 
world's most famous ad- 
venturer, fighting evil ond 
intrigue throughout the 
world ... an electrifying 
series of 39 films. 





26 exciting new adventure 
packed films. With an all 
star Hollywood cast. Al- 
ready sold in 100 markets 
to 7-Up Bottling. 


Ralph Bellamy stars in 82 
exciting films made ex- 
pressly for TV... realistic, 
action-packed adventures 
that every member of the 
family will enjoy. 

by varying shadow lengths. This seasonal 
change is " " ' 

and lie 
currer ' 

The \ j 
alread ; 
first ) 
days ; 

tv ser | 
pany's j 
Nov. : 


x l 

side." ' 
and e \ 
"insidi | 
ring 1 

His : 
tions i 
the sa 
follow j 
tablisl I 
he no | 

'Tt j 
pressii j 


(A&A continues from page 34) 

<lalga Products (Silicone ironing board cover), 
■lewark, will use participations on NBC-TV 
lome (11 a.m.-12 noon) starting Feb. 24 
■irough June 1955. Agency: Edward Lieb Adv., 
ame city. 

•hilip Morris & Co., N. Y., signed to sponsor 
Vednesday-through-Friday 7:25-7:30 p.m. EST 
egment of Tennessee Ernie Show (Mon.-Fri., 
-7:30 p.m. EST) under CBS Radio power 
lan; 7:15-7:30 p.m. portion of show now of- 
ered on power plan. Agency: Biow-Beirn- 
Toigo, N. Y. 

Pond's Extract Co., N. Y., will sponsor Pond's 
Theatre on ABC-TV (Thurs., 9:30-10:30 p.m., 
EST), effective Jan. 13, taking program and 
ime period previously sponsored by Kraft 
roods Co., Chicago. Agency for Pond's and 
Kraft: J. Walter Thompson Co., N. Y. 


I m 1 '■ 

American Meat Institute, Chicago, appoints 
Lennen & Newell, N. Y. Account formerly 
handled by Leo Burnett Co., Chicago. 

National Brewing Co. (National Premium, Na- 
tional Bohemian Beer), Baltimore, appoints 
W. B. Doner & Co., Detroit. Radio-tv is used. 


otor Products Corp., Deepfreeze Div., De- 
troit, appoints Brooke, Smith, French & Dor- 
jrance, same city. 

American Popcorn Co., Sioux City, Iowa, ap- 
points W. D. Lyon Co., Cedar Rapids, Iowa, 
for bulk of sales division. 

Treadway Inn, Rochester, N. Y., appoints 
Hutchins Adv. Co., same city, with Stuart J. 
Rice as account executive. Radio will be used. 

Eberhard Faber Pencil Co., Brooklyn, appoints 
Anderson & Cairns, N. Y., with Lansing Moore 
as account executive. 

Arizona Brewing Co. (A-l Pilsner Beer), Phoe- 
nix, names Erwin, W.asey & Co. Ltd., L. A. 

Botany Lanolin Cosmetics, N. Y., appoints 
Hirshon-Garfield, same city. Radio-tv will be 
[ used. 

WGTH-AM-TV Hartford, Conn., appoints 
j Arnold Kupper Adv., same city. 


Roy M. Bird Adv. and Ross Adv., both Port- 
land, Ore., have merged into Bird & Ross Adv., 
with offices in Times Bldg. Principals are Mr. 
3ird and Maurice Ross. 

Dave Fris Adv. Inc., Albany. N. Y., has moved 
to new and expanded quarters at 277 Lark St. 

Barnes Chase Co., L. A. and San Diego, opens 
S. F. office this month at 145 Montgomery St. 

Harvey & Porter, Portland, Ore., becomes Por- 
ter Adv. with purchase of Jack Harvey's in- 
terest by Warren Porter. 

William S. Adamson becomes sole owner-opera- 
tor, Adamson, Buchman & Assoc., Salt Lake 
City, following retirement of Howard M. Buch- 
man because of health. Agency name remains 

Radio Adv. Corp. of America, Jersey City, N. L, 
has changed name to Fiore & Fiore Inc. 

Broadcasting • Telecasting 


Robert F. Bender, former general manager, 
WKRC-FM Cincin- 
nati, appointed vice 
president in charge 
of radio-tv dept., 
Haehnle Adv. Inc., 
same city. 

Walter Craig, vice 
president and adver- 
tising director. Phar- 
maceutical Inc., 
Newark, N. J., ap- 
pointed vice presi- 
dent and radio-tv 
director, William H. 
Weintraub & Co., 


N. Y. 

T. W. Kuhn, vice president in charge of sales 
and director, Bohn Aluminum & Brass Corp., 
Detroit, elected executive vice president; C. M. 
Adams, secretary and director, elected vice 
president; E. K. Mann Jr., vice president and 
controller, elected treasurer and director, suc- 
ceeding F. M. Taylor, who has retired; W. J. 
Lane, legal counsel, elected secretary. 

Alice M. Liddell, media director, Ingalls-Min- 
iter Co., Boston, additionally appointed vice 

Edward S. Lanning, copy chief and account 
executive, MacDon- 
ald-Cook Co., Chi- 
cago, appointed vice 
president, continuing 
to headquarter in 
South Bend, Ind., 

J. Norman McKen- 

zie, vice president 
in charge of mer- 
chandising, James 
Thomas Chirurg 
Co., Boston, appoint- 
ed vice president and 
general manager in 
charge of that city's office; Russell Loftus, 
Young & Rubicam, Montreal office, to Boston 
staff of agency as account manager. 

Joseph R. Daly, account executive, Doyle Dane 
Bernbach, N. Y., appointed vice president. 

William K. Ziegfeld, vice president and cre- 
ative director, Leo Burnett Co., Chicago, to 
Lennen & Newell, N. Y., as vice president on 
copy, contact and planning. 

W. S. Walker, formerly with Piatt, Zachary & 
Sutton, N. Y., elect- 
ed vice president, 
Grant & Wads- 
worth, same city. 

T. B. Adams, ac- 
count executive, 
Campbell - Ewald 
Co., Detroit, ap- 
pointed general as- 
sistant to president. 

Wally Seidler, radio- 
tv director, Edward 
S. Kellogg Co., 
MR. WALKER L. A., and Jack 

Berger, Ray & Berger (radio-tv prize firm), 
Hollywood, elected to board of directors, Multi- 


Matic Corp. (earth boring machines), Van 
Nuys, Calif. 

Graeme Stewart, formerly advertising and sales 
promotion manager, Stewart- Warner Corp., 
Chicago, to Campbell-M ; thun. same city, as 
account executive. 

Perry Ward, formerly with KOTV (TV) Tulsa, 
appointed account 
executive and radio- 
tv director, White 
Adv. Agency, same 

Daniel Ladd, Cecil 
& Presbrey, N. Y., 
to Ted Bates & Co., 
same city, as ac- 
count executive; 
Richard G. Terry, 
C o m p t o n Adv., 
N. Y., to advertising 
dept. of agency. 


Jane Harrington, copywriter and tv technical 
advisor, Mike Fadell Adv. Agency, Minneap- 
olis, appointed account executive. 

John E. Doble, formerly with Biow Co. (now 
Biow-Beirn-Toigo), N. Y., to Benton & Bowles, 
same city, as associate account executive. 

James McGuckin, formerly reporter, Rochester 
(N. Y.) Democrat & Chronicle, to Hutchins 
Adv. Co., Rochester, as assistant account execu- 

Bernard Zipp, formerly president. Paramount 
Steel Co., Cleveland, to executive staff, Bernard 
B. Schnitzer Inc., S. F. 

George Arnold Frye, vice president, James 
Thomas Chirurg Co., N. Y. office, to Doyle, 
Kitchen & McCormick, same city, in executive 
capacity, effective Feb. 1. 

Ray Barr, vice president and copy chief, Rich- 
ard A. Foley Adv. Agency, Phila., to Geare- 
Marston Inc., same city, as copy director. 

Sherwood Dodge, vice president for marketing, 
Foote, Cone & Belding, N. Y., appointed gen- 
eral manager of that city's office. 

Hilton Wasserman, George Fry & Assoc., 
N. Y., to Kenyon & Eckhardt, same city, as 
director of personnel administration. 

Steve Richard, Flint, Mich., resident represen- 
tative, Kudner Agency, N. Y., appointed Pacific 
region Buick publicity supervisor, headquarter- 
ing in L. A. 

Don Cavitt, formerly general sales manager, 
KSOO Sioux Falls, S. D., appointed director of 
advertising and sales promotion, Cardozo's 
(furniture), St. Paul, Minn. 

Ted Pepple, formerly assistant advertising man- 
ager, Gaylord Container Corp., St. Louis, to 
account service staff, Krupnick & Assoc., same 

Elsie Berezniak, copy research group. McCann- 
Erickson, N. Y., to research staff, radio-tV dept., 
N. W. Ayer & Son, same city: Edward J. Hardi- 
gan, CBS, to traffic bureau, radio-tv dept.; 
Harold Edward Morrissey, traffic dept. of 
agency, transfers to copy staff. 

John Schuman, formerly advertising manager. 
Norge Div.. Borg-Warner Corp.. Chicago, to 
Leo Burnett Co., same city. 

James C. Shelby, account executive, McCann- 
Erickson, Chicago, resigns with future plans to 
be announced shortly. 

January 10, 1955 • Page 51 




i ★ 








the norfolk market 

with a one station buy 

Now, more than ever, WTAR-TV vastly 
dominates America's 25th metropolitan 
market by phenomenal program ratings 
and maximum VHF facilities. With its new 
1049 foot tower and 100,000 watts power 
WTAR-TV is the only station that delivers 
your sales message to all of Tidewater, the 
entire eastern half of Virginia (including 
Richmond) and northeastern North Carolina. 

channel 3 

Represented By Edward Perry ft Co., Inc. 

27 High Budget Movie 
Released for Tv Use 

A TOTAL of 27 "multi-million dollar" mot 
pictures are now ready for distribution, acco 
ing to Earl Collins, president of Hollywc 
Television Service Inc., who stated the inii 
production cost of most of the features rang 
from $1 million to $2 million each. 

Making up the "diamond group" are 26 f< 
tures never released to tv before includi 
"Change of Heart" with Susan Haywa: 
"Brazil" with Tito Guizar; "Scotland Yard ] 
vestigator" with Sir Aubrey Smith, and a gro 
of pictures starring Judy Canova. 

First feature in the group up for distributi 
is "Bill and Coo," Ken Murray's Acader 
Award winning film. 

"Prints were acquired from Consolidat 
Film Industries with a high rating in the matt 
of light and sound fidelity and clarity for 
presentation," Mr. Collins declared. 

Ziv Colorcasting Schedule 
To Be Increased for 1955 

THE NUMBER of Ziv Television Program 
shows to be telecast in color this year has bee 
increased over the number presented in cole 
during 1954, it was reported last week by Job 
L. Sinn, president. 

Mr. Sinn said that KSD-TV St. Louis an 
WTMJ-TV Milwaukee each scheduled thre 
colorcasts for the first three months of th 
year and that other stations are planning t 
present Ziv programs in color at later date 
KSD-TV and WTMJ-TV have scheduled coloi 
casts of / Led Three Lives, Mr. District A. 
torney and the Favorite Story film, "Tb 
Empty Holster." 

In 1954, according to Mr. Sinn, Favorit 
Story was telecast in color over KTNG-"P 
Seattle, WNBT (TV) New York (now WRCA 
TV) and XEW-TV Mexico City on Aug. 14 
Another Ziv property, Cisco Kid, was telecas 
in color by WBTV (TV) Charlotte on Oct. 31 
and over WBAL-TV Baltimore on Nov. 9. 

Bing Signs for CBS-TV Films 

EXCLUSIVE agreement with CBS Televisioi 
has been signed by Bing Crosby for two one 
hour film programs to be made and releasee 
during 1955. CBS-TV has the right to one 
network rebroadcast of each show, according 
to Hubbell Robinson Jr., vice president in 
charge of network programs, who disclosed the 
agreement last week. 

Mr. Robinson stated that the first show is 
now in preparation. It will be produced by 
Ralph Levy and will be made during March. 
The second show will be filmed during either 
June or July. 

Broidy Settles With Reynolds 

SALES CONTRACT governing distribution of 
Wild Bill Hickok tv film series has been pur- 
chased from Stuart Reynolds for $125,000 by 
William F. Broidy, president of the firm which 
produces the series. The check, received by Mr. 
Reynolds Dec. 29, also effects a settlement of 
the suit he filed against Mr. Broidy last May 
in which he claimed Mr. Broidy owed him 
$74,470 under a contract whereby Mr. Reynolds 
was to receive 5% of the gross income from 
national sales of the series. The film series has 
been sponsored by Kellogg Co., through Leo 
Burnett Co., since February 1951. 

Broadcasting • Telecasting 

Bulldog or oom paul . . meerschaum or briar . . each has its 
distinctive characteristics. Television stations — on a far broader 
scale — have equally diverse personalities. 

It's as simple as this: quality TV stations concentrate upon tastes 
and interests of the individual communities they serve. 
"Packaged" representation is not for them. Nor does it have any 
place in the tailored, quality service developed by Harrington, 
Righter and Parsons for the quality stations listed below. 

This makes us different, too . . different because we serve only 
television, different because we believe in giving the maximum to a 
few instead of the minimum to many. It makes sense to us. 
Perhaps it also makes sense to you to find out more about our 
standards of quality representation . . 

Harrington, Righter and Parsons, Inc. 

New York 
Ch icago 
San Francisco 

television — the only medium we serve 

WAAM Baltimore 

WBEN-TY Buffalo 

WFMY-TV Greensboro 

WDAF-TY Kansas City 

WHAS-TV Louisville 

WTMJ-TY Milwaukee 

WMTW Mt. Washington 


January 10, 1955 • Page 53 



of ZIV-TV's 

"Eddie Cantor 
Comedy Theatre" 


Ballantine's Ale 

New York City 

All-Canada Limited 

Montreal, Que. 

Ottawa, Ont. 

Hamilton, Ont. 

Kitchener, Ont. 

London, Ont. 

Sudbury, Ont. 

Kingston, Ont. 

Port Arthur, Ont. 

Peterborough, Ont. 

Sault Ste. Marie, Ont. 

Saskatoon, Saskatchewan 

Regina, Saskatchewan 

Calgary, Alberta 

Edmonton, Alberta 

Winnipeg, Manitoba 

Vancouver, British Columbia 

Sydney, Nova Scotia 

Halifax, Nova Scotia 

St. John, New Brunswick 

See ZIV-TV ad 
on Pages 42-43 


Producers of realistic, semi- 
documentaries will benefit 
from decreased lighting de- 
mands which will cut time and 
production costs, the firm says. 

BOON to the producers of realistic, semi-docu- 
mentary type of filmed tv programs is seen in 
the development of the new Eastman Tri-X 
35mm film, said to require only one-third as 
much light as ordinary film. While not designed 
to replace Plus-X or Super Double-X film, 
Tri-X, which costs about the same, claims 
several advantages to better fill the needs of 
such programs as NBC-TV's Dragnet and 
Medic, and CBS-TV Film Sales' The Lineup. 

Night scenes, according to an Eastman 
spokesman, can be photographed in normal 
night street light. This makes for more natural 
exteriors and cuts costs as there is no necessity 
for extra illumination. Decreased handling of 
lights has meant that Mark VII now is able to 
shoot five Dragnet programs in two weeks in- 
stead of the previous record of four films in 
that time, B«T was told. Especially beneficial 
to the desired realism, it was explained, Tri-X 
provides greater shadow detail with objects 
actually seen in the shadows, whereas with 
other film the objects appear completely black. 
This reproduction of extreme contrasts, in turn, 
provides a greater range of effect lighting. 

Available for the past six months, Tri-X 
is also being used by Roland Reed and Hal 
Roach Jr. for NBC-TV's My Little Margie be- 
cause fewer light set-ups means greater speed 
in shooting schedules. DPI loads its cameras 
with Tri-X for B & R Enterprises' ABC-TV 
Ray Bolger Show, because in shooting before 
a studio audience there is so much physical ex- 
ertion on the part of the dancer-comedian that 
he can't withstand the heat generated by the 
usual amount of lighting. 

While Medic, Dragnet and the syndicated 
Waterfront strive for realism and can exploit 

WISE Potato Chips and WBRE-TV Wilkes- 
Barre, Pa., come to terms on the sponsor- 
ship of ABC Film Syndication Inc.'s Pass- 
port to Danger, which Wise is sponsoring 
effective Jan. 6. L to r: Bill McLaughlin, 
media manager, Lynn-Fieldhouse Adv. 
agency; S. C. B. Lynn, advertising firm 
partner, and David M. Baltimore, WBRE- 
TV general manager. 

the fact that actors look more natural in 1< 
light, there are several series which would r 
be benefited by the development of Tri-X. 
one cinematographer revealed, he can't use 
because there are some actresses, beyond t 
first flush of youth, who need light and lots 
it — otherwise lines and wrinkles galore becor 

Newsreels are taking advantage of the ne 
film to cover night scenes and, in particular, 
shoot fall and winter sports and events, cove 
age of which has heretofore been hampered 1 
unsatisfactory natural lighting. 

CBS Newsfilm Increased 
Subscribers 600% in '54 

CBS NEWSFITM boosted its number of su I 
scribers more than 600% in 1954, Howard '. I 
Kany, manager, reported in a yearend stateme I 
last week. 

Total of 43 stations receive its edited storii 1 
and scripts supplied on a virtual round-the-cloc I 
basis from production centers in New Yor I 
Washington, D. C, Chicago and Los Angele I 
Mr. Kany said. Subscribing stations are in a I 
sections of the U. S. and in Alaska, Hawai I 
Mexico, Puerto Rico, Venezuela, Cuba, Swedei I 
and Denmark. Recent station additions ai I 
KPIX (TV) San Francisco, KGGM-TV Albil 
querque and KPRC-TV Houston. 

Top stories supplied subscribers during 195 ] 
by CBS Newsfilm, division of CBS News t J 
Public Affairs under Vice President Sig Micke! I 
son, included the hydrogen bomb explosion i 
the Pacific, shootings by Puerto Rican national ! 
ists in the U. S. House of Representatives, Ai 
lantic Coast hurricanes, midwestern and Texa 
floods, Army-McCarthy hearings, Indo-Chines 
war and national political campaigns. 

G-K Budgets $1 Million 
For California Construction 

BUDGET of approximately $1 million ha 
been set by Gross-Krasne Inc. for the expan 
sion of California Studios, Hollywood, con 
struction on which started today (Jan. 10) anc 
is scheduled for completion within four months 
Structures to be erected include three new 
sound stages, air-conditioned with thermo 
static control. An ultimate total of 1 1 majoi 
stages will reportedly give California more 
shooting stage space than is currently available 
for tv film production at any studio. 


ERKO Inc., Hollywood, started pre-production 
on Hey, Taxi, new half-hour-tv film series to be 
made with cooperation of Teamsters Union 
(Chauffeurs Div.). Original comedy, suspense 
and human interest stories, centered around 
taxi driver, will be supplied by union members 
in nation-wide contest with taxi driver union 
official, attorney and producer representative 
selecting stories to be filmed, awarding $50- 
$100 prizes each. Producer is Robert Erlik. 
with plans for early spring production start. 

Jerry Fairbanks Productions, Hollywood, 
signed by Texas Co., N. Y., to shoot "The 
Story of a Star," 35 mm. Eastman color film 
of Texaco operations; 27-minute version will 
be released to tv. Film Counsellors, N. Y., 
represented Texas Co. 

RKO-Pathe, N. Y., has produced several one- 
minute tv spot announcements for National 
Foundation for Infantile Paralysis, some of 

Page. 54 • January 10, 1955 

Broadcasting • Telecasting 

1 st telepulse in 
Sioux City, Iowa 
proves KVTV dominance 

Top 10 shows 
Top 23 shows 
24 out of top 25 


All with a rating of 40 or better 

The week of November 8-14, Telepulse 
moved into Sioux City, Iowa, and conducted 
the first television survey in this "2nd larg- 
est" of Iowa's markets. The results show 
clearly that KVTV dominates completely. 


Throughout the test week, Monday through 
Sunday, 6 p.m. to midnight, KVTV rates a 
spectacular 77 in share of audience. Whether 
it's local-live, film or network, the dominant 
station in Sioux City is KVTV. 

Which all goes to show — 

KVTV is the television buy in Siouxland, 

Ask your Katz man for 
all the facts. 

Channel 9 

Sioux City, Iowa 


A Cowles station. Don D. Sullivan, 
Advertising Director. Under same 
management as WNAX-570, Yank- 
ton — in the land where radio reigns. 


January 10, 1955 

Page 55 



Malenkov Quizzed 

WORLD TV news beat was claimed last 
week by INS-Telenews for Charles E. 
Shutt, manager of INS-Telenews and 
News of the Day, Washington bureau, 
who obtained a questionnaire interview 
with Soviet Premier Georgi Malenkov 
on New Year's eve. INS-Telenews said 
Mr. Shutt was the first tv and newsreel 
man to secure an interview with - the 
Kremlin's ruler. It was obtained by per- 
sistent requests of the Soviet embassy in 
the Nation's Capital, taking a year and a 
half before this persistence was rewarded, 
according to INS-Telenews. 

Premier Malenkov's answers were read 
for the cameras in Washington by Soviet 
Ambassador Zarubin. They were cabled 
to Washington from Moscow and in- 
cluded a bid for a diplomatic conference 
to settle Far Eastern problems. 

which feature Benny Goodman Trio, Baird 
Puppets, John Cameron Swayze and singer 
Jaye P. Morgan. 

Hollywood Television Productions, Jersey City, 
N. J., is producing The Golden Girls of Golf, 
quarter-hour tv film series featuring noted Bauer 
sisters, for release late in February. 


Berns Television Productions, N. Y., established 
as producers of live dramatic and variety tv pro- 
grams at 40 E. 49th St.; telephone: Plaza 

Van Coervering Productions, Chicago, produc- 
ers of Adventures Out of Doors, has appointed 
Stevens Pictures for Television, Atlanta, as 
southern sales representative, covering 13 states 
out of five branch offices. 

Houston-Fearless Div., Color Corp. of Amer- 
ica, L. A., announces new continuous contact 
printer for 16mm black-and-white or color mo- 
tion picture film. 

Sportsvision Inc. (delayed sports film), S. F., 
has appointed Telefilm Enterprises, N. Y., as 
sales representative in 13 New England and 
Middle Atlantic states; Television Film Dis- 
tributors, Denver, in Rocky Mountain states 
from Canada to Mexico, and H Quenton Cox 
and Merrill Rawson in Oregon. Firm also 
named distributor of Adventures of Danny Dee, 
half-hour juvenile cartoon series. Danny Dee 
Enterprises Inc., Hollywood, has completed first 
30 films and 10 more expected ready this month. 


Paul A. O'Bryan, Dow, Lohnes & Albertson 
(law), Washington, elected secretary-treasurer 
and board member, Quality Films Inc. (Cham- 
pionship Wrestling From Hollywood), L. A., 
succeeding late Horace L. Lohnes, who owned 
33.5% interest in firm. 

Lee Savin, executive vice president, United Tele- 
■'sion Programs, Hollywood, to Gross-Krasne 
same city, as executive vice president and 
general manager of all G-K enterprises. 

• <ie M. Gooding, formerly with KACY 

(TV) St. Louis, to production dept., Kling 
Film Productions, Chicago, as assistant. 


The national football telecast controls of past years proved to be an 
ever festering point among the schools at last week's convention. 
The Big Ten again hints of rebellion. The Pacific Coast Conference 
reiterates its stand for a regional plan. A straw vote is to guide 
the tv committee in its proposal for fall. 

sented only "an expression of opinion" for th 
guidance of the 1955 tv committee and opir 
ions expressed would be kept confidential, eve 
from NCAA membership. The nature of th 
1955 program, delegates were told, is the re 
sponsibility of the new committee, which wi] 
forward its recommendations to NCAA mem 
bership for a mail referendum in the spring. 

Plans that delegates were to consider u 
the straw poll were as follows: 

1. The 1954 tv plan, calling for one gam 
telecast per Saturday. No college team to b 
telecast more than once during the season, an< 
point of origin of weekly telecasts to be widel; 
distributed geographically with all NCAA dis 
tricts represented. 

2. National-regional type of program witl 
national control through the medium of ai 
NCAA tv committee which would establisl 
basic limitations for operation of the progran 
within each region. Controls may take severa 
directions. For example, the U. S. could bt 
divided into regions for television purpose: 
along traditional groupings; institutions be al 
lowed to telecast one game at home, anc 
one away from home, on stations in region; 
where game is played; an institution be re 
stricted to a choice of either regional or na- 
tional telecasting (but not both); each insti 
tution be allowed to negotiate its own tele- 
vision contracts with the consent of opponents 
in games involved. 

3. The "one-rule" plan with a single turn 
governing the "live" television of member in- 
stitutions' football games. Under the plan any 
member institution may telecast one of its home 
games and appear on television in one of its 
away games, only one of which may be car- 
ried on a network (carried into more than one 
tv market area). Member institutions may 
make their own arrangements under this one 

4. Regional program under which regions 
would be established along traditional lines. 

GROWING disaffection for the National Col- 
legiate Athletic Assn.'s policy of nationally- 
controlled telecasting of college football games 
was in evidence at the NCAA's 49th annual 
convention in New York last week. 

But no clear-cut judgment could be ascer- 
tained on the final course the 1955 television 
committee will adopt toward a program for 
next fall. However, these major developments 
did unfold: 

• The Western Conference (Big Ten) urged 
adoption of a national-regional plan and voiced 
a threat that if its stand were repudiated, it 
might have to withdraw from the NCAA pro- 
gram, leading possibly to "unrestricted" tele- 
vision in the Midwest. 

• The Pacific Coast Conference stood firm 
for regional telecasts, but did not buttress its 
stand with any threat, implied or overt. 

• The Eastern Collegiate Athletic Conference 
recommended establishment of a plan similar to 
the one in effect for the past several years, 
setting up national controls for protection of 
attendance of the games of lesser attraction. 

• The National Opinion Research Center, 
Chicago, issued its sixth annual report on the 
effects of television upon college football at- 
tendance, showing that attendance during 1954 
rose 2.5% over 1953 but attributing this "mod- 
est increase" to larger student enrollments and 
slight advancement in personal incomes (See 
separate story, page 58). 

The question of which type of television pro- 
gram to select for 1955 was discussed at a 
round-table meeting Thursday at the Hotel New 
Yorker, attended by about 300 directors of 
athletics. Harvey Cassill, U. of Washington 
and chairman of the 1954 television committee, 
summarized five possible plans. 

Following discussion by several delegates 
from the floor, one delegate from each of the 
NCAA member colleges was asked to indicate 
by written straw vote his preference on a 1955 
plan. It was stressed that the straw vote repre- 

THE NCAA last week heard a warning from Herbert O. "Fritz" Crisler (picture at left), 
U. of Michigan athletic director, that the Western Conference (Big Ten) might withdraw 
from the NCAA tv program if a limited television program, instead of the national- 
regional setup favored by the Big Ten, is adopted. Thad Brown (at microphone in 
picture at right), NARTB vice president, also spoke. Flanking him are Harvey Cassill 
(I), chairman, and Asa S. Bushnell, director, of the 1954 NCAA Tv Committee. 

Page 56 • January 10, 1955 

Broadcasting • Telecasting 

More reasons 
why WFBM-TV is 
"First in Indiana" 



POPULATION, 1954 2,226,700 

FAMILIES, 1954 695,840 

Note : The population and number 
of families in WFBM-TV's 0.1 mv 
(figures listed above) are greater 
than the combined state totals 
in New Hampshire, Idaho, Vermont 
and South Dakota 

*Circles indicate contours as registered with the FCC, 




Represented Nationally by The Katz Agency 
Affiliated with WEOA, Evansville; WFDF, Flint; 
WOOD AM & TV, Grand Rapids 


Iff! ' 

January 10, 1955 • Page 57 


No telecast across regional lines. Maximum 
telecasting of one home and one away game 
per college. 

5. No restrictions plan, under which each 
member college would negotiate for the tele- 
casting on a local, regional or national basis. 
There would be no rules imposed by the NCAA 
concerning the number of an institution's tv 
appearances or the area covered by its telecasts. 

The 1955 television committee that will 

frame this year's plan was to be elected at a 

business meeting on Friday. 

In addition to Mr. Cassill, the 1954 television 
committee consisted of J. Shober Barr, Franklin 
& Marshall College; Walter Byers, executive di- 
rector of the NCAA; Jefferson J. Coleman, U. of 
Alabama; Herbert O. (Fritz) Crisler, U. of Mich- 
igan; Eugene F. Flynn, Holy Cross College; How- 
ard Grubbs, Southwest Conference: Wilbur V. 
Hubbard, San Jose State College; Robert J. Kane, 
Cornell U.; Reaves E. Peters, Big Seven Confer- 
ence, and E. L. Eomney, Mountain States Con- 
ference. Asa S. Bushnell, Eastern Collegiate 
Athletic Conference, served as director of the 
1954 tv committee. 

In a report to the convention, Mr. Cassill 
characterized the 1954 plan as "successful," 
claiming it had achieved its objectives. 

An indirect challenge to NCAA's controlled 
plan was expressed by Father Edmund Joyce, 
moderator of athletics of Notre Dame U. Father 
Joyce, who said he detected "a considerable 
cleavage of thought" at this convention, said 
he was opposed to the secret straw ballot that 
was to be taken, pointing out that NCAA dele- 
gates had the right to know "the temper of 
feeling" among the membership. He contended 
the results of the straw vote could serve as a 
guide to members in asking questions on the 
plan that appears to be in favor. 

"No matter which plan is indicated as the 
preferred one in the straw poll," Father Joyce 
said, "I know I have a lot of questions that I 
want answered." 

In reply. Chairman Cassill told Father Joyce 
he could bring up the matter at the business 
meeting on Friday. 

Mr. Crisler, spokesman for the Western (Big 
Ten) Conference, contended that sentiment had 
grown in the Big Ten for the so-called "na- 
tional-regional" plan, pointing out that some 
"pressure" had been exerted by state legisla- 
tures in the seven mid-western states that sup- 
port state institutions in that area. He warned 
that the conference could "not hold the line" 
for a nationally-controlled plan and said it 
would be forced to withdraw from the 1955 
plan. This could lead, he said, to "unrestricted" 
tv in the conference area. 

Al Masters, Stanford U. and spokesman for 

AN ATTEMPT to present the viewpoints of 
college football fans before the conven- 
tion was made by (I to r) Charles Avison 
of Los Angeles; Jack Trinsey of Hulmer- 
ville, Pa., and William N. Ormsby of Bos- 
">n. They are officers of the newly- 
lanized American Television College 
Sail Fans, and accused the NCAA of 
"blocking" the efforts to bring the views 
of fans to the convention floor. 

the Pacific Coast Conference, spoke briefly in 
support of the regional plan: He claimed that 
the best interests of the Pacific Coast would be 
served by such a plan. 

One unusual sidelight to the convention was 
a charge by Jack Trinsey, national director of 
the newly-organized American Television Col- 
lege Football Fans. 

The ATCFF was organized by Mr. Trinsey 
and other college football fans throughout the 
country "to enable college football to flourish 
and live with television" [B»T, Jan. 3]. He 
said he had been invited to attend the conven- 
tion and submit views to the tv committee, but 
claimed he had been told he would not be 
permitted to talk. 

Thad H. Brown Jr., NARTB tv vice presi- 
dent, told NCAA in a brief talk that "readjust- 
ments, new ideas, new concepts, imaginative 
thinking on an individual basis, are all neces- 
sary to keeping up with, and taking advantage 
of, this modern world of opportunity." 

Grid Crowds Gained 
2.5% in '53— NORC 

NCAA-sponsored study also 
discloses substantial increase 
in tv set circulation, but never- 
theless gives an indirect en- 
dorsement to limited television 

SIXTH annual report of the National Opinion 
Research Corp., Chicago, circulated at the 
NCAA convention in New York last week (see 
story, page 56), showed that attendance at col- 
lege football games in 1954 registered a 2.5% 
gain over 1953. 

The report, prepared by NORC at the behest 
of NCAA, attributed the "overall modest" in- 
crease in ticket sales in 1954 to "the slight ad- 
vances in personal incomes and the continued 
growth in student enrollments." 

NORC provided a tabulation of paid at- 
tendance at games from 1947 through 1954, 
with a corresponding table showing the number 
of television sets in circulation, based on NBC 
and ABC estimates for Nov. 1 of each year. 
It showed that in 1947-48 (average per two 
years), paid attendance was $15,248,000 and 
sets in circulation, 426,000; 1949, $15,675,000 
and 3,025,000 sets; 1950, $15,172,000 and 
9,169,000 sets; 1951, $14,272,000 and 14.556,- 
000 sets; 1952, $14,196,000 and 19,751,000 
sets; 1953, $13,754,000 and 26,364,000 sets; 
1954. $14,091,000 and 32,262,000 sets. 

NORC observed that in 1954 the "small rise" 
in attendance was accomplished despite an in- 
crease of almost six million new tv sets during 
1954. It voiced the opinion that the new tv 
set owners consisted primarily of persons in 
the lower economic group, who never had 
"great interest" in college football and who 
were not attenders. 

In an indirect endorsement of a limited tele- 
vision program, NORC stated that the "slight 
upturn" was accomplished in a period of "vast 
population and income gains," and stressed 
that attendance remains "well below the pre- 
television peaks." The report added: 

"Were the present limited television program 
to be replaced by wide-open television of major 
games, or by another program which would 
substantially increase the number of top games 
available locally on tv screens, all evidence 
indicates a further adverse effect on attendance 
levels generally." 

Sales and Service Wed; 
Sponsor Blissful 

News Wins 
Steady Renewal 

Station WRAK, Williamsport, 
Pa., likes the number "13." One of 
its advertisers has sponsored an AP 
news program for that many years. 

It is the station management's 
opinion that this success story of 
consistent renewals is based on 
(1) genuine public service and (2) 
concrete sales performance. 

"Confair News," sponsored by 
the Confair Bottling Co., Williams- 
port, Pa., is broadcast over WRAK 
at 12:15 p.m. daily, Monday through 
Saturday. Holding an audience day 
in and day out for thirteen years 
has paid off in the increasing busi- 
ness enjoyed by this soft drink 

To quote the sponsor, Mr. Z. H. 
Confair, President of Confair Bot- 
tling, "We are happy to renew each 
year, knowing that we are present- 
ing an invaluable public service, 
made possible by the comprehen- 
sive coverage of The Associated 

And from J. Wright Mackey, 
Commercial Manager at 
WRAK, this comment: "We 
work hard to keep our sponsor 
happy . . . Associated Press is 
a welcome aid in renewing a 
satisfied account." 

Page 58 • January 10, 1955 

Broadcasting • Telecasting 

Because . . . it's better 
and it's better known. 

"About 100 injured . 
Sticking with it. 

Will call you back. 

Case History No. 4 

Merrill Morris, news director of 
WMTR, Morristown, N. J., had just 
arrived home. It was late. A full day 
at the station was behind him. The 
phone rang. He was told: 

"Bleachers at the Dover auto 
speedway have collapsed. Looks 
like a good story." 

Morris called The Associated 
Press, then headed for the speedway, 
15 miles away. Enroute, he picked 
up a police bulletin: 

"All available ambulances needed 
in Dover. Urgent!" 

The speedway was a scene of busy 
doctors and ambulance crews. Aquick 
check gave Morris the broad facts. 

"Looks like about 100 in- 
jured," he reported. "Sticking 
with it. Will call you back." 

Although WMTR couldn't use the 
news until the next morning, Morris 
stuck with the story all night . . . inter- 
viewing doctors, victims, relatives. 

Finally the story was wrapped up 
and Morris went home to bed. 

Even as Morris slept, WMTR con- 
tinued to protect The AP. 

Station Manager Kenneth Croy 
and Nick DeRienzo followed up on 
the condition of the injured. 

Once again, Station WMTR - 
noted for being on top of the news 
— had done a top-notch job for The 
Associated Press and fellow AP 
members everywhere. 

"We give The AP the complete 
story as quickly as possible and 
we hope other members will do 
the same. The more all of us con- 

tribute the better the entire AP 
report will be." 

Merrill Morris, Kenneth 
Croy and Nick DeRienzo 
are among the many thou- 
sands who help make The 
AP better — and better 

If your - station is not yet using 
Associated Press service, your AP 
Field Representative can give you 
complete information. Or write— 

Those who know famous brands... know the most famous name in news is IP 

Broadcasting • Telecasting 

January 10, 1955 • Page 59 


High on list will be problems caused by the log-jam of countless con- 
ventions and clinics. Smaller committee meetings will also be held 
in Hollywood, Fla., commencing Jan. 23. 

mittee. Messrs. McCollough and Clay are co- 
chairmen of the convention group, which held a 

NARTB's Board of Directors will seek a solu- 
tion to one of the industry's pressing problems 
— the log-jam of conventions and clinics — at its 
winter meeting to be held Jan. 26-28 at Holly- 
wood Beach Hotel, Hollywood, Fla. 

With the industry growing in both size and 
complexity, radio and tv executives have be- 
come involved in heavy expenditure of time 
and money because of the staggering lineup of 
business meetings. 

NARTB President Harold E. Fellows will 
take a series of recommendations designed to 
whittle the meeting schedule down to practical 
size, saving both time and some of the estim- 
ated $3.5 million spent in attendance. The asso- 
ciation has been studying the question for some 

Extent of the meeting problem was shown 
in a B*T analysis of ideas submitted by 400 
stations [B»T, Dec. 13, 1954]. This study 
cited 59,048 man-days spent away from station 
offices to attend industry meetings. 

Meeting Attendance Up 

While declining attendance of NARTB dis- 
trict meetings has been causing concern in 
recent years, the 1954 figure was slightly higher 
than 1953. Even so, many of the meetings failed 
to show the spirit and interest found at state 
association sessions where programming was 
livelier and delegates stayed in their chairs 
while programs were underway. 

NARTB's board will decide — or ask a com- 
mittee to consider — whether NARTB, Radio 
Advertising Bureau, Television Advertising Bu- 
reau, Broadcast Music Inc., AP broadcasters 
and the 40-plus state associations should merge 
their meetings so management and staff execu- 
tives can get maximum benefit from programs 
with minimum loss of office time and money. 

The meeting problem and many others will 
come before the separate Radio and Tv Boards 
as well as the combined boards. A series of 
smaller meetings will start Jan. 23 when the 
NARTB Tv Code Review Board will meet. The 
code group will consider a plan to invite such 
related industry units as advertisers, agencies 
and film distributors to participate in code 
operation. At a December meeting with Ameri- 
can Assn. of Advertising Agencies the whole 
code problem was discussed in detail [B*T, 
Dec. 6, 1954]. 

If additional industry agencies are invited to 
join stations and networks in subscribing to the 
code, basic changes in the whole code process 
will be involved. These would include display 
of the Seal of Good Practice. NARTB has 
not yet announced withdrawal of the seal from 
a subscriber. John E. Fetzer, head of the Fetzer 
Stations, is code board chairman with J. Leonard 
Reinsch, WSB-TV Atlanta, serving as vice 

Code board actions will be presented to the 
NARTB Tv Board Jan. 26. The Radio Board 
meets Jan. 27, with the combined boards as- 
sembling Jan. 28. Clair R. McCollough, Stein- 
man Stations, is chairman of the Tv Board. 
Henry B. Clay, KWKH Shreveport, La., is 
chairman of the Radio Board. 

Group meetings are planned Jan. 24 by the 
Television Finance Committee and General 
Finance Committee. The By-Laws Committee 
meets Jan. 25 along with the Convention Corn- 

preliminary meeting, one of a series, in Wash- 
ington last Thursday. 

Legislative problems will receive serious at- 
tention during the board sessions. Association 
officials are concerned over the recent stand 
taken by Speaker Sam Rayburn (D-Tex.) 
against reporting of Congressional proceedings 
by the electronic media. They face, too, an 
upcoming investigation by the Senate Com- 
merce Committee's staff investigation of net- 
works and uhf. Just a few days ago NARTB 
filed a detailed statistical report on the extent 
of beer-wine sponsorship based on a question- 
naire survey covering most of the industry. It 
was filed with the House Interstate & Foreign 
Commerce Committee [B*T. Jan. 3]. 

First detailed report on NARTB's million- 
dollar project to conduct a tv circulation census 
will be submitted to the Tv Board. Tests of 
various survey methods have been conducted by 
Alfred Politz Research Inc. The association's 
preliminary work is financed by a ,$34,000 
grant. The circulation measurement methods 
are being checked against findings of a new 
type of recording device attached to tv sets. 
This machine was developed especially for the 
NARTB testing. 

•Discussion of association financial problems 
will include a report showing membership at 
a high point (see separate story). This, of 
course, simplifies the budget discussion since 
station contributions have been rising. A new 
membership campaign is getting underway 
along with a separate "membership maintenance 
program." The budget runs around $700,000. 

Harold See, KRON-TV San Francisco, will 
appear before the Tv Board as chairman of the 
Television Film Committee. The committee has 
been considering such problems as uniformity 
of film contracts in an effort to bring order into 
this chaotic field. 

A report of the NARTB Am Committee, 
headed by James L. Howe, WIRA Fort Pierce, 
Fla., will cover the committee's proposal that 
volunteer panels of NARTB members provide 
yardsticks of industry information covering in- 

come and cost trends and other topics. M 
least 150 stations would take part in a plai 
of this sort. The committee is promoting 
check-list system by which stations may eva • 
uate their sales departments and it wants moi 
enthusiasm stirred up for the annual Nation • 
Radio & Tv Week. 

A report from the NARTB Fm Committe 
headed by Ben Strouse, WWDC-FM Washing 
ton, will call on the board to continue resistin 
efforts to tear space out of the 88-108 mc ban 
so more vhf frequencies can be obtained. Th 
committee is considering ways of providin 
more income for fm stations by use of multi 
plexed services permitting broadcast of mor 
than one program at a time. 

One of the active committees. Freedom o 
Information, will report to the board on it 
fight to attain equality with other media i: 
covering public events. The Sports Committee 
which has similar problems, also will report. 

Other topics will include the copyright situa 
tion; plans to seek extension of remote operatin. 
privileges to directional stations and those witl 
power over 10 kw. The Tv Board will discus 
subscription tv projects and community antenn; 

NARTB Membership Attains 
Peak at Turn of Year 

NARTB membership reached 1,868 at yearem 
as the association acquired 49 radio and tv sta 
tions during December. Stations added to tht ■ 
active member roster include: 

RADIO: KAWL York, Neb.; KB IX Muskogee 
Okla.; KCHR Charleston, Mo.; KDEC Decorah 
Iowa; KDET Center, Tex.; KEX and KEX-FM 
Portland, Ore.; KGFW Kearney, Neb.; KITE anc 
KITE-FM San Antonio, Tex.; KJAN Atlantic 
Iowa; KJFJ Webster City, Iowa; KMDO Ft. Scott 
Kan.; KOBK Owatonna, Mo.; KOGA Ogallala 
Neb.; KRIB Mason City, Iowa: KSIS Sedalia, Mo.; 
KTTR Rolla, Mo.; KVOG Ogden, Utah; KWBM 
Williston, N. D.: KYW Philadelphia; WAVZ New 
Haven, Conn.; WBAR Bartow, Fla.; WBRV 
Booneville. N. Y.; WBZ-WBZA and WBZ-FM 
Boston-Springfield; WCLI and WCLI-FM Corning, 
N. Y.; WDBQ and WDBQ-FM Dubuque, Iowa: 
WDLC Port Jervis, N. Y.; WDOT Burlington, Vt; 
WDOV Dover, Del.; WGBA Columbus, Ga.; WHEE 
Martinsville, W. Va.; WHIL Medford, Mass.; 
WIOK Tampa, Fla.: WIPS Hudson Falls, N. Y.; 
WJW and WJW-FM Cleveland: WKAL Rome, 
N. Y.; WKWF Key West. Fla.; WMMB Melbourne, 
Fla.; WNPT Tuscaloosa, Ala.: WOSC Oswego, 
N. Y.; WOWO and WOWO-FM Ft. Wayne. Ind.; 
WPON Pontiac, Mich.; WROW Albany. N. Y. 

TELEVISION: KBAK-TV Bakersfield, Calif.; 
KBET-TV Sacramento, Calif.: KBMT (TV) Beau- 
mont, Tex.; WKTV (TV) Utica, N. Y.; WMBR- 
TV Jacksonville. Fla.; WTOP-TV Washington, 
D. C; WTVW (TV) Milwaukee. 

Page 60 

January 10, 1955 

PAYING HONOR to FCC Chairman George C. McConnaughey (2d from I) when he 
spoke to Southern California Broadcasters Assn. in Hollywood on "Regulatory Con- 
trols of the Communications Industry/' are (I to K): William Beaton, general manager, 
KWKW Pasadena and past president, California State Broadcasters Assn. and SCBA; 
Mr. McConnaughey; Robert J. McAndrews, vice president and commercial manager, 
John Poole Broadcasting Co., Hollywood, and SCBA president; Mrs. Thelma Kirchner, 
general manager, KGFJ Hollywood and SCBA secretary-treasurer; Norman Ostby, 
vice president, Don Lee Broadcasting System, Hollywood, and SCBA vice president, 
and Bernard H. Linden, engineer in charge, FCC Los Angeles office. 

Broadcasting • Telecasting 

Meter Snorting 
Switch \ 

Dummy Antenna " . 

\ ^ \ 

_ ~- 

CIM AIR ' \ 

Studio Signal Light 

Cast Aluminxifn Rack 
Mounting Asserrtblv 

Rack c1ibin£*^ 

Houston, 2700 Polk Avenue 
New York, 51 Eost 42nd Street 


Manufac turing Engineers Since 1922 

Washington, D. C, Warner Bldg. 
Los Angeles, 7501 Sunset Blvd. 
New York- International Div., 13 East 40th St. 


Atlanta, 13th & Spring Sts. 
Montreal, Canadian Marconi Co. 

Broadcasting • Telecasting 

January 10, 1955 • Page 61 



Adam Young, new SRA presi- 
dent, sees 1 955 prospects "ex- 
cellent" for tv spot business; 
asks for true and accurate 
evaluation of radio. 

PROSPECTS for increased television national 
spot business in 1955 are "excellent," and there 
is every reason for spot radio advertising to 

This outlook for the national spot field was 
offered last week by Adam J. Young, newly- 
elected president of the Station Representatives 
Assn., who based his observations on a survey 
conducted by SRA and its members on prospec- 
tive business for 1955. 

"With 100 new television stations on the air 
in 1954," Mr. Young said, "and with television 
also proving to be a most potent sales medium, 
the prospects for national spot business in 1955 
are excellent." 

Mr. Young was less forthright about prospects 
for the outlook in national spot radio, but de- 

"The best way to put it is to say that in 1955 
'radio will be reborn'. The very success of tele- 
vision is, to an extent, overshadowing the grow- 
ing radio medium. Many advertisers are testing 
out television or looking for the right combina- 
tion of the two broadcast media. Since there is 
every reason for spot radio advertising to grow, 
stations and their representatives face the dif- 
ficult problem of helping stations, advertisers 
and their agencies to evaluate radio truly and 

As reasons why radio "must move up to 
largely increased volume," Mr. Young cited the 
following information on radio's strength: 

"The only medium reaching virtually every 
person in 95-98% of all homes: multiple sets 
take radios to all rooms in the home with per- 
sonal listening; radios in 30 million cars make 
radio the largest outdoor medium; countless 
bulk hours of listening by individuals and groups 
in stores, hotel rooms, garages, factories, barber 
shops; 25 million radio sets sold in the last two 
years; average home listening same in 1954 as 

PROSPECTS for 1955 national spot busi- 
ness are checked by (I to r) John P. Blair, 
'ho has just concluded two terms as presi- 
nt of Station Representatives Assn.; 
Flanagan, SRA managing director, 
and Adam J. Young Jr., newly-elected 
president of the association. 

in 1953, though radio was in more homes, and 
radio listening increased in tv homes." 

As evidences of the "rebirth of radio," Mr. 
Young pointed out that the representative firms, 
through the association, had completed a new 
spot radio presentation, setting forth new con- 
cepts of media planning that fit 1955; the Radio 
Advertising Bureau is stepping up its promotion 
of national spot business and N. C. Rorabaugh 
and James M. Boerst have promised more com- 
plete spot radio reports [Closed Circuit, Jan. 
3; also see page 32]. 

Looking toward the future, Mr. Young as- 
serted that programming in radio has become 
"the foremost station problem." He said that 
stations cannot lean "so heavily" on networks as 
heretofore, and claimed that many stations with- 
out network affiliation are "dominant in their 
markets, purely as a result of outstanding local 

Another problem facing radio stations, ac- 
cording to Mr. Young, is that methods of buying 
time gradually are changing. Station representa- 
tives, he said, are in a position to suggest sim- 
plified methods of buying radio time to produce 
more income for stations and also to point out to 
stations examples of successful programming 
that may strengthen their weak periods. 

Treyz Discusses Phila. 
Advertising Expenses 

ALTHOUGH Philadelphia has a high average 
of weekly viewing, local advertisers there are 
funneling money at a far greater ratio into 
newspapers than into television, according to 
Oliver Treyz, president of Television Bureau 

Mr. Treyz' look at the Philadelphia market 
was contained in his first major address as head 
of the new tv industry promotion bureau. He 
spoke Wednesday before the Tv Assn. of Phila- 
delphia at the Poor Richard Club. 

An impressive array of figures was presented 
by Mr. Treyz to back up his assertion that in 
Philadelphia local advertisers are more resistant 
to tv while national advertisers are more re- 
ceptive to the medium. 

The figures as presented by Mr. Treyz: in 
1954, advertising expenditures on tv in Phila- 
delphia totaled $43.5 million, of which $28 
million was for network, $8 million for spot 
and $7.5 million for local. In newspapers, a 
total of $50 million was spent by advertisers 
in the Quaker City, $12.5 million of it by the 
national advertiser and $37.5 million by the 
local advertiser. 

Thus, according to Mr. Treyz, national ad- 
vertisers prefer television in Philadelphia by a 
ratio of 3 to 1 while local advertisers there 
favor newspapers 5 to 1. Mr. Treyz noted that 
the number of hours viewed per week per 
family in Philadelphia stands at 30.4. 

The TvB president said the bureau would 
endeavor to find out why the discrepancy in 
local advertiser interest as between newspaper 
and television. 

Annual Bar Group Dinner 

THE annual banquet of the Federal Commu- 
nications Bar Assn. will be held Jan. 21 at the 
Mayflower Hotel, Washington. Harold E. Mott, 
Welch, Mott & Morgan, is chairman of the 
banquet committee; R. Russell Eagan, Kirk- 
land, Fleming, Green, Martin & Ellis, tickets, 
and Corwin R. Lockwood Jr., Hogan & Hart- 
son, reservations. The annual FCBA member- 
ship meeting takes place the same day at lunch. 

AAAA Seeks Uniform 
Availabilities Form 

Compton Adv/s Ruth Jones 

suggested a standard format I 

in a speech on Dec. 7, 1954; 

her idea was endorsed by 

H-R Reps.' Frank Pellegrin and 

forwarded to the AAAA. 

A REQUEST that station representatives pro- J 
vide samples of individual forms used for sub- j 
mining radio and tv availabilities to timebuyers 
has been made by the American Assn. of Ad- 
vertising Agencies' Radio-Tv Committee. 

The bid is an outgrowth of a move stimu- 
lated by a public statement by Ruth Jones, 
broadcast supervisor of Compton Adv., to stand- 
ardize forms used by stations and their repre- 
sentatives [Closed Circuit, Jan. 3]. Standard- 
ization of such forms also has been on the 
AAAA committee agenda for some time. 

Miss Jones urged a standard form in a talk 
Dec. 7, 195'4, at a Radio & Television Execu- 
tives Society timebuying and selling seminar in 
New York, noting that it would be helpful to 
all timebuyers if stations and representatives 
would agree oh such a form. 

Endorsing Miss Jones' suggestion, Frank E. 
Pellegrin, vice president of H-R Representatives 
and H-R Tv Inc., originally urged in a letter 
to Frank Silvernail. BBDO radio-tv manager 
and chairman of the AAAA Radio-Tv Commit- 
tee, that a group be appointed to review 
standard forms now in use by representatives 
or stations. Mr. Silvernail relayed the letter to 

Mr. Pellegrin said: 

"As you well know, from your own experi- 
ence during your timebuying days, when any 
timebuyer is given a rush job to do, he fre- 
quently will have to buy 40 or 50 markets — 
maybe more. 

Essence Alike, Detail Different 

"These will be submitted by 20 or 30 different 
representative firms — maybe more. Each firm 
has its own pet form on which it submits avail- 
abilities. They are alike in essence but different 
enough in detail that the timebuyer can never 
find the same piece of information in the same 
place on any two forms. 

"The wear and tear on his eyesight and 
nervous system must be terrific." 

Mr. Pellegrin proposed that the AAAA work- 
ing group review all of the so-called "standard 
forms" now in use, compare relative merits 
and come up with a recommended single stand- 
ard form, which combines the best features. 
He suggested that the form be "truly uniform" ' 
from the viewpoint of timebuyers so that it 
would be "easier to buy radio or television." 
He said: "On that basis, I am sure the AAAA 
would have the wholehearted cooperation of all 
sales elements in the industry." 

This standard form would be a contribution 
to the industry such as the forms standardized 
for contracts by AAAA and NARTB, Mr. 
Pellegrin continued. 

The reason why the request was not turned 
over the Station Representative Assn., Mr. Pelle- 
grin .said, was that every representative "now 
thinks his own form is the best." Additionally, 
he observed, it should be the timebuyer and not 
the salesman who "should call the shots and 
say what he prefers rather than having the 
salesmen get together and decide on what they 
are going to let the buyer have, whether he j 
likes it or not." 

Page 62 ® January 10, 1955 

Broadcasting • Telecasting 


(Smith Elected Director 
For NARTB District 16 

Angeles, returns to the NARTB board as di- 
rector of District 16 (Ariz., So. Cal., Nev.), 
having been elected last week to fill the vacancy 
created by resigna- 
tion of Albert D. 
Johnson, formerly of 
jfCOY Phoenix and 
|n o w general man- 
ager of KENS (TV) 
?San Antonio. Mr. 
Johnson has resigned 
t!a f t e r moving to 

Mr. Smith served 
on the board in 
'1941-42 and 1948-52 
las director for Dis- 
trict 16. He has been 
active on NARTB 



committees. Other nominees for the District 
16 vacancy were William J. Beaton, KWKW 
Pasadena, Calif.; Richard O. Lewis, KTAR 
: Phoenix, and George Whitney, KFMB San 

Election procedure for the nine odd-num- 
bered district directorships, plus one each of 
the four-at-large classifications, whose terms 
j expire with the 1955 NARTB convention, got 
underway last week. Certification forms speci- 
fying an eligible representative of each mem- 
ber station were sent out by C. E. Arney Jr., 
1 secretary-treasurer. Nominating forms and cer- 
\ tified lists will be mailed by Feb. 21 with bal- 
D'lots to be returned by March 6. Nominees 
have until March 14 to reject nomination (five 
votes required for a place on final ballot), with 
| votes to be counted April 8. 

N. Y. Broadcasters Plan 
racuse Meeting Jan. 12 

PLANS for the first meeting of the New York 
State Assn. of Radio and Television Broad- 
casters in Syracuse Jan. 12, were announced 
last week by Hamilton Shea, vice president of 
NBC in charge of WRCA-AM-TV New York, 

| chairman of the association's organizing com- 
mittee. Chairman of the Syracuse meeting will 

! be William Fay, WHAM Rochester. J. J. 
Bernard, WGR-TV Buffalo, is co-chairman. 
New York is the 43d state in which radio-tv 

, associations have been formed by broadcasters. 

J At the Jan. 12 meeting, scheduled for the Hotel 

' Syracuse, officers of the .association will be 

; elected. 

Twelve Judges Named 
To Decide VOD Contest 

TWELVE JUDGES have been selected to judge 
the eighth annual Voice of Democracy contest, 
picking four national winners from the state 
and territorial victors, according to James D. 
Secrest, of Radio-Electronics-Tv Mfrs. Assn., 
who heads the VOD committee. 

The four winners will receive their $500 
scholarship awards at a Washington luncheon 
to be held Feb. 23. State and territorial win- 
ners will receive tv consoles. Contestants last 
November voiced radio-tv essays on the topic, 
"I Speak for Democracy." 

Named to the board of judges were: E. LaMar 
Buckner, president, U. S. Junior Chamber of 
Commerce, which sponsors the contest jointly 
with NARTB and RETMA; Elizabeth Ellen 
Evans, winner in last year's contest; Harold E. 
Fellows, president, NARTB; Rev. Timothy J. 

Flynn, director, radio-tv communications, Arch- 
diocese of New York; J. Edgar Hoover, FBI; 
Clement Johnston, president, U. S. Chamber 
of Commerce; George C. McConnaughey, FCC 
chairman; Glen McDaniel, RETMA president; 
Drew Pearson, commentator; Rabbi Abba Hillel 
Silver, Congregation Tifereth Israel, Cleveland; 
Waurine Walker, president, National Education 
Assn., and J. Ernest Wilkins, assistant secretary, 
Dept. of Labor. 

New York AWRT Chapter 
To Discuss News Mechanics 

THE MECHANICS of gathering, evaluating 
and presenting news over radio and television 
and ways and means of dramatizing the news 
will comprise the theme of an all-day con- 
ference of the New York chapter of the Amer- 
ican Women in Radio & Television, to be held 
Saturday at the Hotel Savoy-Plaza there. 

The morning session, which will concentrate 
on a discussion of news gathering, judging and 
presentation, will offer a panel of speakers, in- 
cluding Sig Mickelson, CBS vice president in 
charge of news and public affairs; Dave Zellmer, 
CBS News, executive producer for television; 
Jesse Zousmer, CBS, news writer for radio, 
co-producer of CBS-TV's Person to Person; 
Howard Kany, manager, CBS Newsfilm, and 
Ned Calmer, CBS news correspondent. 

The principal luncheon speaker will be David- 
son Taylor, NBC vice president in charge of 
public affairs, who will talk on "Projecting the 

The panel for the afternoon session, which 
will be devoted to methods of winning news 
attention to a particular radio and television 
program or product, will consist of Dan Mich, 
editorial director of Look magazine; Hal Boyle, 
Associated Press; Susan Adams, DuMont Tele- 
vision Network; Maggi McNellis, WABC-AM- 
TV New York; Reuben Frank, managing editor, 
NBC-TV Background, and Martha Deane 
(Marian Young Taylor), MBS-WOR New York. 

Zabin Elected President 

Of League of Adv. Agencies 

JAMES B. ZABIN, partner in Posner-Zabin 
Adv., New York, has been elected president of 
the League of Advertising Agencies, it was 
announced last week. Mr. Zabin, who will be 
officially installed in 
his new office at an 
annual dinner Jan. 
2 1 at the Advertising 
Club, New York, 
succeeds Louis E. 
Reinhold, Richmond 
Adv. Service. 

Other new officers 
elected are: Lester 
Harrison, Lester 
Harrison Inc., Irving 
Davis, Irving Davis 
Adv., and Lester 
Loeb, Lester Loeb 
Adv., vice presi- 
dents; Julian Ross, LAA executive secretary; 
Max Sinowitz, Chelsea Adv., secretary, and 
Charles Ford, Iverson-Ford Assoc., treasurer. 

Directors for the coming year will be: Max B. 
Pearlman, Leonard Adv.; Benjamin Reiss, Friend- 
Reiss Adv.; Duane Jones, Duane Jones & Co.; 
Russell Fradkin, Fradkin Adv.; Arthur Bandman, 
Artwill Co.; Kenneth Rader, Friend, Krieger & 
Rader Inc.; Larry Schwartz, Wexton Co.; A. D. 
Adams, A. D. Adams Adv., and David E. Roths- 
child, David E. Rothschild Adv. 



Sitrick to Take NARTB 
Publicity, Information Post 

JOSEPH M. SITRICK, assistant chief of the 
International Press Service of U. S. Information 
Agency, will join NARTB Jan. 31 as director 
of publicity and informational services. He 
succeeds John H. 
Smith Jr., who has 
resigned to join the 
public relations staff 
of Chrysler Corp. in 
Detroit [B»T, Jan. 3]. 

Mr. Sitrick has a 
wide industry ac- 
quaintance through 
six years service in 
the government in- 
formation program 
and previous work 
on the B*T editorial 
staff in Washington 
and New York. 
When the information activity came under the 
State Dept. he was special assistant to the As- 
sistant Secretary of State in charge of public 
and Congressional relations. For a time he was 
Congressional correspondent for Voice of Amer- 
ica and later VOA special events director in 

He was employed at WHBF Rock Island, 111., 
after World War II service and then joined 
B»T. In World War II he was production direc- 
tor of the Armed Forces Radio Service in 
Washington. Prior to war service he was spe- 
cial events director of WSUI Iowa City, Iowa, 
and holds a BA degree in radio from Iowa State 
U. He attended high school in Davenport, 
Iowa. He is married and has two daughters. 

Bucky Powell Leaves FCC, 
Joins NARTB Legal Staff 

WALTER R. (Bucky) POWELL, chief of the 
FCC Renewal & Transfer Div., Broadcast Bu- 
reau, joins NARTB's legal department as staff 
attorney, effective Jan. 10. He will report to 
Vincent T. Wasilewski, NARTB chief attorney, 
and succeeds Abiah A. Church, who left 
NARTB Dec. 20 to join the legal staff of Storer 
Broadcasting Co. in Miami. 

Mr. Powell has been chief Commission coun- 
sel for the Broadcast Bureau in the license re- 
newal proceedings involving WICU (TV) Erie, 
Pa., whose principal owner is Edward O. Lamb. 

With FCC since 1946, Mr. Powell, 42, has 
specialized in broadcast matters and was named 
chief of the transfer branch in 1948. A Wash- 
ington native, he received his AB from Center 
College, LL.B. from George Washington U. in 
1938 and LL.M. from Georgetown U. in 
1940. His government career began as a trial 
attorney with the Dept. of Justice Anti-trust 
Div. In World War II he was a lieutenant- 
commander in the Navy. He is married and 
has two daughters. 

Md.-D.C. 'Watchdog 7 Unit 

NEW Freedom of Information Committee has 
been formed by Leslie H. Peard Jr., WBAL- 
AM-TV Baltimore, as president of Maryland- 
District of Columbia Radio & Tv Broadcasters 
Assn. Members are Tom White. WBAL, chair- 
man; Theodore Koop, CBS Washington; Charles 
J. Truitt, WBOC-AM-TV Salisbury, and .Alan 
Long, WFMD Frederick. The committee oper- 
ates as a "watchdog" agency in the area, work- 
ing with the NARTB Freedom of Information 

Broadcasting • Telecasting 

January 10, 1955 • Page 63 



Bill Zipf 

Bill Zipf's daily round-up of farm 
news includes weather, rural events and 
livestock reports and has a dominant 
audience in WBNS-TV's 33 county cov- 
erage area. Advertisers find Bill's face 
to face commercial approach a direct 
sales getter. 

Aunt Fran 

Daily at 5 p.m. Aunt Fran faces her loyal 
WBNS-TV audience of children and mothers 
for a half-hour of playtime and crafts. Aunt 
Fran's appealing and clever commercial pre- 
sentations send mothers out to buy, for this 
top rated program is a by-word of the young, 
and a product by-law of parents. 

Kitchen Fair 

Jeanne Shea welcomes her audience 
daily at 2 p.m. to her Kitchen Fair, 
where guest cook's recipes are closely 
coordinated with advertisers' products. 
Actual demonstration by Jeanne and 
her guests, coupled with eye appeal 
and a variety of product usage make 
Kitchen Fair not only a top rated 
WBNS-TV program, but a top rated 
sales vehicle. 

rently available on these daily programs 
which contribute greatly to WBNS-TV's 
reputation as one of the most sales- 
minded and outstanding stations in the 




CBS-TV NETWORK — Affiliated with Columbus 
Dispatch and WBNS-AM • General Sales Office: 
3i North High St. 



WBC national program man- 
ager decries lack of training 
development of new produc- 
tion, programming people. 

RADIO BROADCASTING industry was urged 
last week by Richard Pack, national program 
manager of the Westinghouse Broadcasting Co., 
to train and develop "creative" radio production 
and programming personnel. 

He told a meeting of officials of WBC's five 
50 kw radio stations at a radio-only meeting 
that television has "a surplus of competent tv 
production and programming executives" but 
radio "just hasn't been training new program- 
ming personnel." The meeting was held last 
Thursday through Saturday at the Hotel St. 
Regis in New York and was attended by exec- 
utives of KDKA Pittsburgh, KYW Philadelphia, 
KEX Portland, WBZ Boston and WOWO Fort 

"Too many radio program managers, pro- 
ducers and disc jockeys," Mr. Pack said, "are 
afflicted with a nerve-deadening malady which 
might be called 'tv frustration.' They are spoil- 
ing to get into television even though they 
know that both the financial and personal re- 
wards can be as great in radio as in tv." 

A five-point "therapy" program was offered 
by Mr. Pack to cure tv-minded radio personnel 
of "tv frustration." He said radio station em- 
ployes ought to keep in mind that the American 
people bought more radio sets than tv sets in 
1954; a good local radio disc jockey "makes 
more than a lot of network television personali- 
ties;" their major opposition is the other radio 
stations and not the television stations in their 
town; the music-and-news formula should be 
applied "resourcefully and imaginatively." and 
"a good radio man is hard to find these days." 

Mr. Pack disclosed plans for three joint pub- 
lic service operations by WBC stations to be 
built around public education, mental health 
and juvenile delinquency. He said that some 
programs will be uniform for all stations, while 
certain phases will be handled purely on a local 

Through WBZ and KDKA, Mr. Pack said,/ 
WBC plans to produce cooperatively two or 
three program packages for the Quality Radio 
Group, of which WBZ and KDKA are mem- 
bers. He noted that these might be written by 
KDKA personnel and produced at WBZ. 

Other speakers during the three-day meeting 
were Chris J. Witting, president of WBC; David 
E. Partridge, national advertising and sales pro- 
motion manager; Eldon Campbell, national 
sales manager, and Joseph E. Baudino, execu- 
tive vice president. Another speaker was E. V. 
Huggins, vice president of corporate affairs, 
Westinghouse Electric Corp. 

Mr. Witting announced that a similar meet- 
ing would be held at a later date for officials of 
Westinghouse television stations — WBZ-TV 
Boston, WPTZ (TV) Philadelphia, KPIX (TV) 
San Francisco and KDKA-TV Pittsburgh. 

WAIM-TV to Increase Power 

WAIM-TV Anderson, S. C, reports plans to 
increase power to 207.5 kw Feb. 15. The sta- 
tion says its new transmitter will be equipped 
to handle network color programs. The uhf 
ch. 40 outlet went on the air Dec. 15, 1954, as 
a CBS-TV affiliate. 

Page 64 • January 10, 1955 

Broadcasting • Telecasting 



KRON-TV has some impressive statistics too. Look at the way the station 
stacks up — 

• Antenna Height: 1441 feet above sea level, the highest 
in San Francisco 

• Power: 100 KW, the top power authorized for Channel 4 

• Audience: 1,382,000 families in KRON-TVs 23 county 
coverage area. 

It all means this: You can count on KRON-TV to give you the best and most 
complete coverage over the widest area of the Northern California market. 

■ — i 



No. 1 in the series, "What Every Time Buyer Should Know About KRON-TV" 

Represented nationally by Free & Peters, Inc. 



January 10, 1955 • Page 65 



THE FIFTH vhf station in the Minneapolis-St. 
Paul market was set to begin commercial pro- 
gramming yesterday (Sunday). Also scheduled 
to debut at the weekend, in North Carolina, 
was the 10th operating educational outlet. 

In Minneapolis, KEYD-TV (ch. 9), owned 
by the Family Broadcasting Corp (KEYD- 
AM), will be affiliated with DuMont Tv Net- 
work and represented by H-R Tv Inc. Henry C. 
Klages is president and Lee L. Whiting vice 
president and general manager. KEYD-TV is 
the fifth station in the market, two of which are 

Educational WUNC-TV Chapel Hill, N. C, 

was to begin regular programming last Satur- 
day. The ch. 4 station will offer film and kine- 
scope recordings of its programs to commercial 
tv's in the state. Richard Burdick, former 
Hollywood writer-actor and recently with the 
McClatchy Broadcasting Co. in Sacramento, is 
executive producer. 

With these debuts, the number of operating 
tv stations totals 424. 

Other Starters 

Reports from other stations: 

WEAT-TV West Palm Beach, Fla., began 
commercial programming Ian. 1 and claims it 
has received good reception reports. Ch. 12 
WEAT-TV, the third station there, is operating 
at 112 kw. It is a primary ABC affiliate and 
represented by the Walker Co. lames R. 

The Hangin' of Soddy Joe 

On the moonless night of October 3rd, 1878, a character known 
only as Soddy Joe stole a horse from a Kansas farmer. 

Four hours later, a posse caught Joe just west of Great Bend 
and hung him from this tree. 

That's swift action! 

And if you want SWIFT SALES ACTION for your product, turn 
the job over to WIBW — the radio station Kansas farmers listen 
to most.* We've been hanging up sales records for the past 30 

* Kansas Radio Audience 1954. 



Ben Ludy, Gen. Mgr. 

in Topeka 
KCKN in Kansas City 

Page 66 

January 10, 1955 

Meachem is president of licensee WEAT-T\ 

WFLA-TV Tampa, Fla., owned by the 
Tribune Co., has announced construction is ir 
progress and that programming will start ir 
late February. The ch. 8 station plans tc 
affiliate with NBC. It is represented by Blair 
Tv Inc. 

WILK-TV Set to Become 
Second 1,000 Kw Uhf Tv 

WILK-TV Wilkes-Barre, Pa., with the help oi 
clear weather, yesterday (Sunday) was set tc 
become the nation's second uhf tv station tc 
operate at the maximum one million watts, ac- 
cording to Thomas P. Shelburne, managing 
director. Another Wilkes-Barre station, ch. 2% 
WBRE-TV, began operation at full 1,000 kw 
Dec. 31. 

Because of sleet, WILK-TV was prevented 
from making a final adjustment in the transmis- 
sion line last Thursday, when it originalh 
planned to increase to the new power. The ch. 
34 station will use a General Electric 45-kw 
transmitter with six klystron tubes. The climb 
to 1,000 kw will be spread over a couple of days. 
Mr. Shelburne said, in order to protect the 
equipment and allow engineers to keep check 
as the power is fed gradually. 

Mr. Shelburne said that with the aid of good 
weather the adjustment was to be made last 

WTVW (TV) Boosts to 316 Kw 

WTVW (TV) Milwaukee, operating at 100 kw 
since it went on the air last Oct. 27, has in- 
creased its power to 316 kw, according to Soren 

H. Munkhof, station manager. The increase 
has enabled WTVW to extend its coverage area 
from 40 miles to 50-to-65 miles, and to reach 
about 500,000 sets, the ch. 12 station claims. 
A new RCA 50 kw transmitter is providing the 
new power. WTVW also announced it has 
received the first shipment of steel for its new 

I, 105-ft. tower, to be located on the same site 
as the present temporary one on the north 
side of the city. 

Hood Named WKRC Manager 

HUBBARD HOOD, sales manager of WKRC 
Cincinnati for the 
past three years, has 
been promoted to 
general manager of 
the station, accord- 
ing to David G. Taft, ::::: 1„... j^jjn 
executive vice presi- 
dent of Radio Cin- 
cinnati Inc., which 
operates WKRC and 
Hood has been with 
WKRC radio sales 
since September 
1940 and was ap- _ 
pointed to his pres- 
ent post as sales manager in February 1952. 

KTVK (TV) Completes Tower 

COMPLETION of the antenna tower of 
KTVK (TV) Phoenix has been announced by 
Robert Latham, chief engineer of the station 
The tower is 220 ft. above ground and 1,670 
ft. above average terrain and will transmit 
"100 kw power to 83% of Arizona's tv fami- 
lies," according to the station. Target date for 
the ch. 3 station is Ian. 15. A test pattern was 
scheduled for last week. 

Broadcasting • Telecasting 




JANUARY, 1954 

7 a.m.. 
12 noon 

12 noon. 

5 p.m. 

6 p.m.- 
1 2 midnight 


80% f 







f Adjusted to compensate for the fact that neither station 
was on the air all hours. 

NOTE: Sampling was distributed approximately 75% in 
Grand Rapids area, 25% in Kalamazoo area. 

The WKZO-TV television market is much larger than 
you'd guess. It includes more than 514,000 television 
homes in the 29 most populated Western Michigan and 
Northern Indiana counties! 

January, 1954 Hoopers, left, show that WKZO-TV is 
far and away the number-one station in this area. 
WKZO-TV gets almost two-thirds more evening viewers, 
almost five times more afternoon viewers, one-and-a- 
half times more morning viewers, than the next station ! 

Let Avery-Knodel give you all the facts on WKZO-TV 
— Channel 3, and the Official Basic CBS Television Out- 
let for Kalamazoo-Grand Rapids. 

100,000 WATTS • CHANNEL 3 • 1000' TOWER 



Avery-Knodel, Inc., Exclusive National Representatives 

In 1954, Lt. Col. John P. Staff rode this fast in a rocket-propelled testing sled at Holloman Air Force Base in New Mexico. 

Eroadcasting • Telecasting 

January 10, 1955 • Page 67 

WCPO-TV Inaugurates Series 
Of Mysteries in New Format 

A NEW PATTERN in tv film programming, 
utilizing a late evening mystery series titled 
Shock, was launched last Monday by WCPO- 
TV Cincinnati, according to an announcement 
by Ed Weston, assistant general manager of 
the Scripps-Howard station. 

The program, scheduled Monday through 
Friday, 11:15 p. m. to 12:15 a. m., is sub-titled 
Inner Sanctum and at the start will feature 
this NBC Film Div. series. Two different half- 
hour films are run in the hour. When the 
Inner Sanctum run is completed. Shock will con- 
tinue with other mystery films stressing climactic 
punch-endings. A film series will run for TV2 

weeks and will include 39 shows, thus allowing 
distributors a fast turnover, Mr. Weston said. 
This film package, he continued, "cuts station 
costs up to 50%". 

Mr. Weston said he has been negotiating 
with many film syndicators who are interested 
in this type of station sale: Ziv, MCA, NTA 
and Flamingo. 

KOSI Readies for Power Boost 

KOSI Denver, Colo., has awarded a contract 
for a custom-built 15-kw transmitter to Fritz 
Bauer, consulting engineer of Springfield, Mo., 
the station has announced. The switch from its 
present 1 kw to 5 kw on the same frequency, 
1430 kc, is scheduled to take place May 1. 

Gracious, indeed, are New Orleans homes 
— but gracious! Where are the occupants? 

Thanks to its Deep South climate, New Orleans is an 
outdoor city. That's important to remember when ad- 
vertising to the South's biggest market. And this makes 
it a very important fact that WDSU has more out-of- 
the-house listenership than any other New Orleans 

Success in reaching its audience with programs of great 
consumer acceptance means that sponsors, too, have en- 
joyed great success in reaching WDSU's receptive audi- 
ence with resultful sales messages. Won't you ask us 
about availabilities? 



NORMAN J. GITTLESON, formerly station 
manager and commercial manager for WJAR- 
TV Providence, R. I., has been appointed vice 
president-general manager of WMUR-AM-TV 
Manchester, N. H. i 
Mr. Gittleson, who 
has been with the 
Rhode Island station 
since April 1950, as- 
sumed his new post 
Jan. 2. 

Ch. 9 WMUR-TY 
is licensed to The 
Radio Voice of New 
Hampshire Inc. and 
is 96.66% owned by 
former Gov. Francis 
P. Murphy. The sta- 
tion is affiliated with 

and is represented by Weed Television Corp 
N. Y. 

Gov. Murphy last week declared that he was 
more than pleased to have Mr. Gittleson head 
his company after his success in the operation 
of WJAR-TV, and anticipated a repeat of these 
accomplishments at Manchester. 

Mr. Gittleson began his television career at 
WFMY-TV Greensboro, N. C, after many 
years in radio sales and promotion with various 
stations. He served with the U. S. Navy for 
four years before moving to WJAR-TV. 

Conference-Call News Circuit 
Arranged by Five in S. C. 

FIVE South Carolina stations have formed a 
conference-call news circuit by which stories of 
statewide news interest are exchanged. In pre- 
arranged order, each newsman reports over the 
loop, with stations tape-recording the pro- 
grams for a wrap-up of state news. The plan 
was devised by Charles Wickenberg, news di- 
rector of WMSC Columbia, S. C. Participation 
newsmen include Harry Gianaris, of WCSC 
Charleston; Ervin Melton, WJMX Florence; 
Jim Hobbs, WSPA Spartanburs, and Monty 
DuPuy, WFBC Greenville. 

The conference call method is less costly 
than direct line pickups, according to C. Wal- 
lace Martin, manager of WMSC, and serves as 
a good program source as well as prestige 
builder. Mr. Wickenberg said the idea grew 
out of Marine Corps procedure, where com- 
manding officers talk on a loop to all battery 
commanders. Each station shares in cost of 
the 15-minute five-way circuit. 

WRCA-AM-TV Calls 1954 
Best in Stations 7 Histories 

"MOST auspicious year in the stations' histories 
— programming, sales and operations-wise" was 
recorded during 1954 by WRCA-AM-TV New 
York, according to Hamilton Shea, NBC vice 
president in charge of WRCA-AM-TV, and 
Ernest de la Ossa, stations' manager. 

WRCA radio time sales reached a record 
peak in 1954. Local sales ran 48% more than 
those made in 1953. National spot sales were 
"well ahead" of those in the previous year. 

In tv, WRCA-TV's time sales for 1954 were 
29% higher than they were in 1953. High 
point of the year was set in August when records 
show $2 1 /2 million in net billings. 


• January 10, 1955 




at one-half the price of comparable systems! 



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The recent purchase of Dage 
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Dage's pioneering spirit and 
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The new Michigan City plant provides a six-fold increase 
in engineering and manufacturing facilities. 

Film Camera System 

• Clean, sharp picture with excellent color fidelity 

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Dage Also Makes Monochrome Equipment 


WIRE COLLECT for Detailed Information and Prices! 




January 10, 1955 • Page 69 


Charlotte Cooperation 

A NEWS SCOOP that epitomized cordial 
press-broadcasting relations was regis- 
tered on Dec. 29 by WBT-WBTV (TV) 
Charlotte, N. C, when the stations sim- 
ultaneously broadcast the sale of the 
Charlotte Observer to the Knight news- 
paper interests by Mrs. Curtis B. Johnson. 
The Jefferson Standard stations were in- 
vited by the newspaper to be the first 
to make the announcement. James L. 
Knight, vice president of the Knight 
newspapers and new president and pub- 
lisher of the Observer, flew to Charlotte 
and with Mrs. Johnson broadcast news of 
the sale. WBT-WBTV broke the story 
at 6:30 p.m. and the Observer headlined 
the story the next morning. The past 
cooperation between the stations and the 
Observer was credited for the scoop. This 
was climaxed last October when WBTV 
telecast a salute to "National Newspaper 
Week." Mr. Knight, who is former gen- 
eral manager of the Miami Herald, has 
several radio-tv interests [B»T, Jan. 3]. 

WGN-AM-TV's 1954 Slate 
'Outstandingly Successful' 

WGN-AM-TV Chicago recorded an "outstand- 
ingly successful" 1954 as WGN marked its 30th 
year and WGN-TV its sixth milestone, Frank 
Schreiber, manager and treasurer, stated in a 
yearend summary. 

Mr. Schreiber said the tv operation "devel- 
oped a successful plan of nighttime program- 
ming with film" the past year and said radio 
"continues to make pertinent progress, espe- 
cially with the rural and small town areas, and 
the future looks very encouraging." 

William A. McGuineas. commercial man- 
ager, WGN-AM-TV, reported a 13% increase 
in national spot and local revenue the last six 
months of 1954 over the same period in 1953. 

WCUE Has Record Billing 

RECORD gross billings at WCUE Akron, Ohio, 
during 1954 were 18.1% higher than those in 
1953, Tim Elliot, president of the outlet an- 
nounced last week. Combined gross local and 
regional business was up an estimated 18% 
over 1953. National spot business increased 
by 12.5%. Estimated net profits, before taxes, 
exceeded those of the previous year by 26.8%. 

WVEC-TV Records Increase 

INCREASE in national business of over 400% 
during the last four months of 1954 was re- 
ported last week by WVEC-TV Norfolk, Va. 
Thomas P. Chisman, president of the ch. 15 
uhf outlet, cited local spot sales as being up 
over 200%, and predicted a record year for 
the station in 1955. 

Weed Sees Rise in Tv Spots 
On Locally-Produced Shows 

AN EXPANSION in spot tv programs, wherein 
programs are locally-produced for national 
advertisers, is seen for 1955 by Joseph J. Weed, 
president of Weed Television Corp., station 

In a forecast to client stations and to adver- 
tisers last week, Mr. Weed said stations have 
mastered most production techniques and, in 
some instances, created original formats which 
have wide appeal to local audiences. Mr. Weed 
made particular note of news and special events 
treatment by local outlets which use basic 
material supplied by national and world-wide 
news services. Stations are able to weave in 
the local viewpoint which may be lacking in 
network presentations, Mr. Weed said. 

Strides have been made in the development 
of community-level panel and discussion pro- 
grams, Mr. Weed reported, adding that the 
potential is high for locally-produced children's 
shows and interview programs. 

KRON-FM Suspends 

KRON-FM San Francisco, on the air since 
July 1, 1947, operating on 96.5 mc, suspended 
operations on Dec. 31, 1954. A station spokes- 
man said the action was taken because it was 
decided that "the effort, energy and money" 
expended on KRON-FM could be "better de- 
voted to other broadcasting services of the 
company." The station's suspension in no 
way affects KRON-TV San Francisco, he added. 

WTVI (TV)'s CP Telethon 

PLEDGES in the cerebral palsy telethon con- 
ducted just prior to the holidays by WTVI (TV) 
St. Louis were at the $80,000 mark last week, 
with both pledged and unpledged funds still 
coming into the station. WTVI is a uhf outlet 
operating on ch. 54, competing against two vhf 
outlets'. John D. Scheuer Jr., WTVI executive 
vice president and general manager, said the 
talent lineup for the Dec. 17-19 telethon in- 
cluded artists from a dozen other local tv and 
radio outlets, plus the services of 4,300 volun- 
teer workers. Talent included Ted Mack and 
Mel Tonne, Joe Garagiola, sportscaster, and 
200 other radio and tv personalities. 

$.94,00Q000 from 


...In WlBW-TV-Lahd 

Beef is buying power in WIBW-TV Land. There's $194 
million worth of it, and that's only 14.7% of total buying 
power in our coverage area! 

This is a billion-dollar-plus market that WIBW-TV sells 
best. With our new 1010-foot tower and greater power, 
we're delivering over 128,000* of these big-buying fam- 

See your Capper man about it; he'll show you how to 
get a big chunk of this big market. 

* 10/1/54 




Ben Ludy, Gen. Mgr. 
WIBW & WIBW-TV in Topeka 
KCKN in Kansas City 

Ths Kansas View Raint 

Page 70 • January 10, 1955 

Broadcasting • Telecasting 

TWO Free & Peters sales executives are made "Colonels of the Year" in recognition of 
outstanding personal development and sales performance in 1954. Receiving awards 
from F&P President H. Preston Peters (c) are Arthur Bagge (2d from 


manager at Chicago, and Lon King (2d from r), tv account executive in 
it office. Taking part in presentation are Russell Woodward (I), executive 

i . r i- iii i s--ir.- fj\ ..: :_l_„4. I 

midwest radio 

president for radio, and Lloyd Griffin (r), vice president for tv. 


The representation firm also 
announces the election of three 
new vice presidents: Patzlaff, 
McCauley and Harding. 

A NEW '"junior board of directors"' has been 
created by the Branham Co.. station repres- 
entation firm. The board's first meeting was to 
be held in Chicago over the past weekend. 

According to M. H. Long, chairman of the 
board, who made the announcement, the junior 
board is a form of "multiple management" 
that has been used successfully in many types 
of industries. He said the Branham firm antici- 
pates "that it will prove particularly advanta- 
geous in the media representation field." 

At the same time, Mr. Long announced the 
election of three new vice presidents: Walter F. 
Patzlaff at San Francisco, who is in charge of 
the West Coast operation: J. Sloane McCauley 
of the newspaper division, and George Harding 
of radio and tv, both at Dallas. 

The junior board members were selected 
from the younger stockholder-employes, ac- 
cording to Mr. Long, who said they represented 
a cross-section of the Branham selling organiza- 
tion on a geographical basis. 

Newly-elected junior board members and their 
headquarters are Frank Stapleton and Thomas 
B. Campbell, New York; A. J. Engelhardt Jr. 
and Dudley D. Brewer, Chicago; Edwin C. Char- 
ney, Detroit; Norman E. Noyes, Los Angeles, 
and Horace L. Ralls, Atlanta. 


KBAK-AM-TV Bakersfield, Calif., respectively 
appoint Weed & Co. and Weed Television 
Corp.. both N. Y. 

WJW Cleveland appoints Katz Agency Inc., 
N. Y. 

KFJI-TV (under construction) Klamath Falls, 
Ore., and affiliated KWIN Ashland, Ore., ap- 
point W. S. Grant Co., S. F. 

Storer Appoints Kelley 

WILLIAM E. KELLEY has been appointed an 
executive in the New York national sales office 
of the Storer Broadcasting Co., Tom Harker, 
SBCs vice president 
and national sales 
director, announced 

Mr. Kelley headed 
the sales department 
of KGBS-TV (now 
KENS-TV) San An- 
tonio when that sta- 
tion was purchased 
by the Storer organ- 
ization. He later be- 
came national sales 
director of that sta- 
tion, and held that 
post when Storer 
sold it to the San Antonio Evening News 
Pub. Co. 


John F. Crohan appointed station manager, 
WICE Providence, R. I., succeeding John C. 


Robert Murray. 

operations assistant. WSRS 
Cleveland, appointed 
station manager, af- 
filiated WDBF Del 
Ray Beach, Fla. 

William Dempsey, 

educational director, 
KPIX (TV) San 
Francisco, appointed 
program manager, 
succeeding R. W. 
Wassenberg, who 
moves to K T V U 
(TV). Stockton, 
Calif., as station 
MR. MURRAY manager. 

Edward F. Glacken, formerly assistant program 
director. WBOC-TV Salisbury, Md., to WFMZ- 


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January 10, 1955 • Page 71 

TV Allentown, Pa., as director of program 

William Thomas Hamilton, sales executive 
CBS, appointed sales 
manager, WNDU- 
TV South Bend, 
Ind., U. of Notre 
Dame outlet, effec- 
tive Feb. 1. 

Carl Langewisch, ad- 
vertising salesman, 
KCOW Alliance, 
Neb., promoted to 
advertising manager. 

William Hollenbeck, 

program director, 

ton, Calif., to newly-created position, studio 
manager, KFSD-TV San Diego, supervising 
filmbuying, programming and production. 

Jay Watson, formerly assistant manager, KPOA 

Honolulu, to KOVR (TV) Stockton, Calif., in 
same capacity. 

Daniel H. Burns, sales representative, WIS Co- 
lumbia, S. C, ap- :">V" 

pointed sales mana- 

Mary E. McDonnell, 

editorial staff, Radio- 
Tv Daily, N. Y., ap- 
pointed director of 
publicity, Municipal 
Broadcasting System 
(WNYC - AM - FM 
and proposed 

Phil Sutterfield, for- 


merly with WHAS Louisville to WNOX Knox- 
ville as sports director. 

John Thayer, account executive, KHOL-TV 
Kearney-Holdredge, Neb., promoted to regional 
sales director. 















Tampa — 

St. Petersburg 

/ $35.8 

*SRD Consumer Markets '54 

Filling station sales are zooming because 
Phoenicians have the cars, the distances, 
the weather and the inclination to "go 

Are YOU cashing in on this profitable 
market? You will — when you tell your 
sales story over KPHO and KPHO-TV! 
They are the fast-action, "get-results" 
media favored by advertisers who have 
products or services to sell to the motor- 
ing public in Arizona. 


rgfreijga most effectively through . . . 


Channel 5 • CBS Basic 
First in Arizona since '49 

Dial 910 • ABC Basic 
Hi Fidelity Voice of Arizona 


Joseph W. Seacrest, president, Nebraska State 
Journal (KFAB Omaha), Lincoln, appointed 
to three-year term, director, Federal Reserve 
Bank of Kansas City. 

Gilbert Graham, appointed assistant production 
manager, WBBM-TV Chicago, succeeding Eu- 
gene McClure, who becomes sales traffic man- 
ager, succeeding Jules Kantor, who becomes ac- 
count executive. 

Howard Wormser, manager, publicity dept.. 
KTLA (TV) Hollywood, resigns effective 
Feb. 1. 

Roy Maner, formerly with WSOC Charlotte, 
N. C, to WIST there as account executive. 

Dick Winters, WAAF Chicago, to station's 
sales staff. 

George Kenyon appointed film director, WJBK- 
TV Detroit, succeeding Robert Buchanan, who 
has been appointed to tv sales staff; David 
Shannon to sales staff, WJBK. 

Gilbert L. Fall, sales representative, film div., 
NBC, returns to KPTV (TV) Portland, Ore., 
as sales staff member. 

Arthur Strickland, former staff writer and chief 
photographer, Florence (S. C.) Morning News, 
to WBTW (TV) Florence as chief photogra- 

Jack Daly, formerly with WBRY Waterbury, 
Conn., to news staff, WRNL Richmond. Va. 

Brooke Johns, Broadway personality of 1920s, 
started Brooke Johns Show Jan. 8, WGAY Sil- 
ver Spring, Md.; Joanne Johns, daughter, also 
featured on program. 

Claude (Buddy) Young, professional football 
player, Baltimore Colt, to WEBB Baltimore as 
disc m.c. 

Cy Nelson, formerly with WGIL Galesburg, 
111., to WJJD Chicago, as disc m.c, succeeding 
Stan Dale, now in armed services; Lani Lehua, 
entertainer, signed by WJJD to do musical re- 
mote from Club Internationale, Chicago. 

Tom Barry to WOL-AM-FM Washington as 
disc m.c. 

Marin Morsch to WLBK DeKalb, 111., arranging 
and broadcasting women's homemakers club 

Bert Chance, sales manager, KOVR (TV) 
Stockton, Calif., to KBET-TV Sacramento 
(target date: Feb. 15). 

Noel C. Breault, formerly sales manager, 
WEAN Providence, R. I., to WPAW Pawtucket, 
R. I. 


M. W. Harms Jr., formerly with Edward Petry 
& Co., N. Y., to tv staff, Avery-Knodel Inc., 
Chicago, as account executive. 

Charles E. Haddix, S. F. sales manager, KLX 
Oakland, Calif., to Tracy Moore & Assocs., 
Hollywood, as northern California manager, 
with offices at 201 Monadnock Bldg.; telephone: 
Exbrook 2-6444. 

Edward C. Page, tv account executive, George 
P. Hollingbery Co., N. Y., to tv sales staff, 
Edward Petry & Co., same city. 

Jerome A. Moore, account executive, Tracy 
Moore & Assocs., Hollywood, father of girl, 
Rae Alice, Dec. 28. 

Lincoln P. Simonds, 59, Pacific Coast manager, 
Weed & Co. and Weed Television Corp., Holly- 
wood, died Dec. 30. 

Page 72 • January 10, 1955 

Broadcasting • Telecasting 



Senate Commerce Committee probe of network and uhf-vhf prob- 
lems is made ready by new Chairman Magnuson as Congress opens. 


*VHAT is likely to be the Senate Commerce 
Tommittee investigating staff's majority report 
jn the current probe of tv networks and uhf- 
.hf problems was submitted to incoming Chair- 
nan Warren G. Magnuson (D-Wash.) last 

Attorney Harry M. Plotkin, former FCC as- 
sistant general counsel who has been minority 
:ounsel for the investigation since it was 
initiated last summer by Sen. John W. Bricker 
fR-Ohio) as chairman under a GOP regime, 
made his report Wednesday to Sen. Magnuson. 

The Plotkin recommendations reportedly sug- 
gest that the investigation be continued, but 
that the committee first take steps to ascertain 
if the Justice Dept. and the FCC are exercising 
their full authority in the respective fields where 
they are empowered to act against monopolistic 

Since Democrats took over leadership on 
Capitol Hill last week, Mr. Plotkin's report, 
written while he was minority counsel, presum- 
ably becomes the majority report, provided, of 
course, it is approved by the committee. 

Mr. Plotkin's report came after a stepping-up 
of activity in the investigation on the part of 
attorney Robert F. Jones, former FCC commis- 
sioner and Ohio congressman, who under Sen. 
Bricker's chairmanship of the Commerce Com- 
mittee has been majority counsel for the in- 
vestigation. After a period of relative quiescence 
following Democratic victories at the polls 
Nov. 2, the investigation suddenly gathered 
speed again- late last month, largely through 
the prompting of Mr. Jones. 

Meanwhile, Mr. Jones, who also has been 

Subcommittee Chiefs Job 

Wash.) as late as last Thursday was re- 
ported debating whether he would take 
over the chairmanship of the Senate 
Commerce Committee's Communications 
Subcommittee. The incoming Commerce 
Committee chairman was said to be con- 
sidering heading the subcommittee be- 
cause of the "terrific importance" of the 
broadcasting industry as a molder of pub- 
lic opinion. Earlier, he had expressed 
his intention of heading the Maritime 

Others being considered for the Com- 
munications Subcommittee chairmanship 
are Sens. John O. Pastore (D-R.I.) and 
A. S. Mike Monroney (D-Okla.). Other 
Democrats on the Commerce Committee 
are Sens. Lyndon B. Johnson (Tex.), 
George A. Smathers (Fla.) and Earle C. 
Clements (Ky. ). Two Democrats will be 
added and its seven Republicans probably 
will remain, with Sen. John W. Bricker 
(R-Ohio), chairman during the 83d 
Congress, as ranking GOP member. 

The House Commerce Committee, 
which' will be headed by Rep. J. Percy 
Priest (D-Tenn.), will add seven new 
Democrats, while two Republicans will 
be dropped from the 31-man group. Rep. 
Priest has announced he will have stand- 
ing subcommittees. 

writing a report as majority counsel under the 
GOP tenure, said Thursday he had not yet sub- 
mitted, his report to Sen. Bricker. Mr. Jones' 
report presumably would become the minority 
report in a Democrat-controlled Senate. 

Mr. Plotkin last week declined to say whether 
he would accept the post of majority counsel 
for the investigation under the Democrats if 
offered to him, beyond saying that he had not 
ruled out that possibility. Mr. Jones, asked 
Thursday whether he would be willing to con- 
tinue in the changed position of minority coun- 
sel, said the question was somewhat inappro- 
priate because he had not conferred with Sen. 
Bricker since the latter's return to Washington. 

Probes to Continue 

Sen. Magnuson, meanwhile, set the machinery 
in motion last week to continue all special in- 
vestigations and studies currently being made 
by the Commerce Committee, including the 
probe of the networks and uhf-vhf problems. 
This was in the form of a resolution introduced 
on the floor by the Washington Democrat, ask- 
ing authorization to carry on the committee's 
investigations initiated by Sen. Bricker, for 
which funds expire Jan. 31. 

Sen. Magnuson's resolution is similar to that 
(S Res 173) approved last year for committee 
investigations under Sen. Bricker. The Senate 
at that time appropriated $115,000 for work by 
three subcommittees. The amount to be asked 
in Sen. Magnuson's resolution — which would 
be in effect from Feb. 1, 1955, to Jan. 31, 1956 
— was not specified pending the Commerce 
Committee's organizational meeting. 

Sens. Magnuson and Harley M. Kilgore (D- 
W. Va.), who has proposed a probe of "monop- 
olistic trends" in the communications field as 
chairman of the Senate Judiciary Committee, 
had not conferred by last Thursday on fields of 
activity in which they will operate to prevent 
overlap, but they apparently had reached an 
agreement on the problem. 

Although the two senators had not talked 
together by Thursday, it was believed the agree- 
ment had been reached through their respective 
representatives. Under the plan [Closed Cir- 
cuit, Jan. 3], the Commerce Committee would 
examine the Communications Act of 1934 to 
determine if changes are needed. The Kilgore 
group would restrict its probe to the "monop- 
oly" aspects of manufacturing company owner- 
ship of networks and radio-tv stations, and 
common ownership of newspapers and radio or 
tv and ownership of both radio and tv outlets. 

Broadcaster Howard Chernoff, who has been 
asked by Sen. Kilgore to act as consultant for 
the "monopoly" probe, was scheduled to arrive 
in Washington today (Monday) to make rec- 
ommendations to Sen. Kilgore on the nature 
and extent of the probe. 

Mr. Chernoff, now a radio-tv consultant on 
the West Coast, conferred with Sen. Kilgore 
last month and afterward talked to network, 
radio-tv manufacturing and other officials in 
New York. Mr. Chernoff, part owner of 
WTAP-TV Parkersburg, W. Va., resigned a 
year ago as general manager of KFMB-AM-TV 
San Diego and still makes his home there. 

Regarding a report that the Kilgore investiga- 
tion did not plan to investigate "monopolistic" 
aspects of subscription tv, the West Virginia 
Democrat's office last week disowned such a 
report and said there was nothing to indicate 


market, it was snapped up in 30 cities 
within 28 days . . . by such big-time 
advertisers as Blatz Beer and Welch Grape 
Juice. What's more, it's the first syndi- 
cated series ever sold on the full CBC 
network. This show must really have 
something . . . and it does! No other show 
you can buy boasts the box-office magic 
of a star like Romero. He'll do your 
commercials, too ... all at a price that 
fits easily into a modest budget. Orders 
keep coming in to the offices below. . . 
what about yours? 

CESAR ROMERO, starring in... 


7 West 66th St., N. Y. 

Broadcasting • Telecasting 

January 10, 1955 • Page 73 

the senator would not go ahead with his an- 
nounced plan to take a look at the pay-as-you- 
see tv field. 

It still was not definitely known last week 
whether Sen. Kilgore would head the investiga- 
tion as chairman of the Senate Judiciary Com- 
mittee or of its Anti-Monopoly subcommittee, 
or whether he would turn the active reins over 
to another senator who would be chairman of 
the subcommittee. 

Speculation was rife last week on Capitol 
Hill on who would be named to head the sub- 
committee, which also, under Democratic- 
control of the Senate, is expected to hold in- 
vestigations of the Dixon-Yates atomic energy 

Regarded as the most likely candidate to 
head the subcommittee was GOP Sen. William 
Langer (N. D.), who is said to be in agree- 
ment with Sen. Kilgore on many issues. Also 

in the running was Sen. Estes Kefauver (D- 
Tenn. ) . 

Sidney Davis, who has been counsel for Sen. 
Langer's chairmanship of the anti-monopoly 
group under the Republicans, said last week he 
would remain as counsel with either Sen. Langer 
or Sen. Kefauver, if asked. 

Sens. Kefauver and Thomas C. Hennings 
(D-Mo.) also are regarded as candidates for 
the Judiciary Committee's Juvenile Delinquency 
subcommittee, which held hearings during the 
83rd Congress on tv programming for children. 

Boxing Investigation? 

BOXING may come in for an investigation by 
the Senate Commerce Committee, Sen. Warren 
G. Magnuson (D-Wash.), incoming chairman 
of the committee, said last week. Sen. Magnu- 
son told reporters the committee may investi- 

The BIG 


In The 
BIG City 

In The 
BIG State 



5000 WATTS 

ON 610 



gate possible racketeering in boxing, with ifcj 
jurisdiction for such a probe to come from thi 
large number of fights being televised. Thi 
International Boxing Club and its president 
James D. Norris, were the subject of an expose 
type article in a recent issue of Sports lllus 
trated magazine. 

Ex-Gov. Pyle Undecided 
On Leaving Public Life 

EX-GOV. J. Howard Pyle of Arizona, on leav< 
as vice president of KTAR Phoenix, is unde 
cided whether to stay in public life or returr 
to broadcasting, he 
told B»T Tuesday. 
His second two-year 
term as governor 
ended Ian. 2. 

Gov. Pyle has been 
offered an important 
government job by 
the White House, it 
was learned in Wash- 
ington after he had 
talked with President 
Eisenhower, but he 
refused to answer 
any questions about 
the assignment. 

With 20 years of broadcast experience prior 
to his Arizona executive post, he feels the urge 
to get back in the industry. "I'll do a lot of 
thinking in the next 10 days." he said, before 
leaving Washington for Phoenix. "After I clean 
up two or three things, I'll be in a better posi- 
tion to make up my mind. It's hard to get out 
of public life once you're in it." 

Gov. Pyle was re-elected in 1952 by the 
largest majority ever given a state candidate 
in Arizona but lost out this year in the gen- 
eral election trend that brought defeat to 
many Republican candidates. He owns a little 
over 1% interest in KTAR and its affiliated 
KVAR (TV) at nearby Mesa (800 of 64,706 

Portland Ch. 12 Loser 
Appeals Grant to Oregon Tv 

AN APPEAL to the U. S. Court of Appeals 
in Washington against the FCC's grant of ch. 
12 Portland, Ore., to Oregon Television Inc. 
[B»T, Aug. 2, 1954] and the Commission's 
denial of a request to reopen the hearing 
[B«T, Dec. 13, 1954] was filed last week by- 
Columbia Empire Telecasters Inc., the un- 
successful applicant. 

The Commission's grant to Oregon Tv Inc. 
was made primarily on the ground that it 
comprised new, non-broadcast and non-news- 
paper ownership in tv. It is principally owned 
by Portland businessmen, including Julius L. 
Meier Jr. (Meier & Franks department store). 
Columbia Empire was denied among other 
things, because its owners were affiliated with 
radio stations and newspapers (KPOJ-Portland 
Journal and Wesley I. Dunn, owner of KSFO 
and former owner of KPIX [TV] San Fran- 

Attack on Oregon Tv's qualifications by 
Columbia was based primarily on questions 
regarding the manner in which its proposed 
general manager, Walter J. Stiles, was hired 
and resigned, and the validity of the Com- 
mission's action regarding diversification. Co- 
lumbia also claimed that Oregon misrepresent- 
ed its plans for its antenna site, and was not 
financially qualified. 

A third applicant, Northwest Television & 
Broadcasting Co., has not participated in the 
petitions for reconsideration or in the appeal 
to the court. 

Page 74 • January 10, 1955 

Broadcasting • Telecasting 


FCC denies protests of WNET 
(TV), upholds earlier rulings 
granting the tv permit and spe- 
cial temporary authority to 
begin operation. 

-INAL decision affirming its 1953 grant of ch. 
12 to WPRO-TV Providence, R. I., was issued 
] ->y FCC last week denying the Sec. 309 (c) 
Economic protest filed by ch. 16 WNET (TV) 
there, which postponed commencement of the 
■/hi station for more than a year. 

In its final ruling, to which Comr. Robert T. 
Bartley dissented and in which Comr. Frieda 
B. Hennock did not participate, the Commis- 
sion majority made effective immediately the 
special temporary authority earlier granted 
WPRO-TV to begin interim operation. Both 
grants of the ch. 12 permit and ST A had been 
stayed by the Commission pending hearing of 
the protest. 

FCC turned down WNET's claims of im- 
proper procedure in the protest hearing and in 
the original ch. 12 grant. The decision con- 
cluded the ch. 16 outlet was not prejudiced in 
the protest hearing — although the examiner 
did not make final conclusions and instead cer- 
tified findings of fact to the Commission — since 
FCC considered all issues in its final ruling. 

FCC found "without merit" WNET's argu- 
ments with respect to the Commission ex- 
pediting procedure granting WPRO-TV the 
day after withdrawal of two competing applica- 
tions by Hope Broadcasting Co. and Greater 
Providence Broadcasting Co. These dismissals 
were pursuant to an agreement on a proposed 
merger subject to later FCC approval. 

FCC said the WPRO-TV grant represented 
"action taken on an application long on file 
with the Commission and pursuant to published 
and well-known regulations reasonably designed 
to meet the processing situation confronting the 

The final ruling also denied three basic sub- 
stantive arguments made by WNET. These in- 
cluded alleged violation of the multiple owner- 
ship rules, contravention of Sec. 319 of the 


1370 KC 
1 1000 watts^ 
Null time 

East Texas 



In center of world's 
largest- oil field. 

James R. Curtis, President 

Broadcasting • Telecasting 

Communications Act (premature construction) 
and violation of FCC policy against "payoffs" 
in tv application dismissals. 

The Commission refused to agree that be- 
cause of the merger agreement, principals in 
three am stations in the same community were 
"interested" in the same tv venture. FCC noted 
the merger has neither been effected by the 
parties nor approved by FCC. 

Cherry & Webb Broadcasting Co., WPRO- 
TV permittee, operates WPRO-AM-FM there 
and is chiefly owned by William S. Cherry Jr. 
and his sister, Ann Cherry Gross. 

Hope principals include President John B. 
Poor, Mowry Lowe and Henry H. Tilley, all 
with WEAN Providence until sale of the sta- 
tion by General Teleradio Inc. last fall for 
$260,000 to the Providence Journal, approved 
by FCC [B»T, Sept. 27, 1954]. Mr. Lowe, 
former WEAN manager, has bought WHOO 
Orlando, Fla., from Edward Lamb for $295,- 
000, subject to Commission consent. 

Largest single stockholders (20% each) in 
Greater Providence were Robert T. Engles, 
president and manager of WHIM Providence, 
and Charles G. Taylor, WHIM program direc- 
tor. Each holds 12.5% of WHIM and 25.5% 
of WORC Worcester, Mass. They withdrew 
from Greater Providence under the merger pro- 
posal and acquired personal options for part 
interest in WPRO-TV. 

FCC refused to accept WNET's premature 
construction charge against WPRO-TV, based 
on provisions for tv expansion provided in the 
WPRO-FM building and tower. The Com- 
mission indicated the WNET argument con- 
stituted excessive restriction against "any" 
construction or planning for eventual tv service 
when a station undertook building of new 
fm or other facilities. The WPRO-FM tower 
was victim to Hurricane Hazel, FCC observed. 

The Commission could not agree with 

WNET that the ch. 12 merger proposal included 

provision for an excessive "pay-off" to Messrs. 

Engles and Taylor if certain option rights were 

canceled for consideration of $205,500. 

The merger plan calls for formation of a new 
firm having capitalization of 1,000 shares, $100 
par. Cherry & Webb would acquire 550 shares, 
Hope 250 shares and Greater Providence 200 
shares. In consideration for their withdrawal 
from Greater Providence, Messrs. Engles and 
Taylor received an option for 12 months (from 
the time FCC approved transfer of the permit 
for ch. 12 from Cherry & Webb to the new firm) 
to acquire 130 shares of the stock in the new firm 
held by Cherry & Webb and Hope (Cherry & 
Webb would transfer 110 shares and Hope 20 
shares) . 

The option agreement provided that before the 
end of the 12-month period, but not before 7 
months. Cherry & Webb and Hope have the right 
to cancel the option by paying Messrs. Engles and 
Taylor the sum of $205,000 in cash. 

FCC said it could not find fault with $5,500 
of the sum designated as reimbursement of ex- 
penses, although the $200,000 raised a "more 
serious" question. But the Commission could 
not find "unreasonable" Messrs. Engles' and 
Taylor's original interest in Greater Providence 
or their right to buy stock in the proposed new 
firm, and thereby could not find unreasonable 
the alternative payment of $200,000 should they 
relinquish such valuable rights. 

In his dissenting opinion to the majority 

report, Comr. Bartley stated: 

I dissented to the original grant in this case 
because of the circumstances surrounding the 
"pay-off" for dismissal of the competing applica- 
tions . . . The findings made by the examiner 
after a hearing and adopted here by the Com- 
mission, concerning the specific details of the 
payments made and to be made and the "con- 
sideration" passing as a result of these agree- 
ments, merely strengthen my original opinion 
that a grant should not be made. I am therefore 
compelled to dissent from the action of the ma- 
jority here. 



Cesar Romero, star of the new TV hit, 
PASSPORT TO DANGER, is definitely a 
"hot" property. Every moviegoer knows 
him, and he is starring in three new 
pictures about to be released, so you can 
see he needs no build-up to your cus- 
tomers. No wonder local and regional 
sponsors have snapped up this show! 
With Romero, you know you'll get an 
audience. Plus attention for your selling 
message . . . because he'll also do your 
commercials and go all-out for your 
product. The orders keep coming in, and 
someone else may gobble up your 
market. Contact us today, at one of the 
offices listed below. 

CESAR ROMERO, starring in . . . 


7 West 66th St., N. Y. 

January 10, 1955 

Page 75 



Subcommittee recommends 
that witness be allowed to ob- 
ject to lights and cameras, and 
that Senate consider installing 
radio-tv facilities on Hill. 

A WITNESS giving testimony before a con- 
gressional committee hearing should be entitled 
to request that tv and motion picture cameras 
and lights not be directed at him, a Senate Rules 
subcommittee recommended in its report pub- 
lished last Thursday. 

Such a request then would be ruled on by 
committee members present at the hearing, the 
report said. The three-man Senate group held 
hearings during the 83rd Congress under the 
chairmanship of Sen. William E. Jenner (R-Ind.) 
on ways and means of overhauling congres- 
sional hearing procedures, and among other 
things heard testimony on whether radio and 
tv should be admitted to open Senate com- 
mittee hearings. 

The subcommittee's recommendation said wit- 
nesses should have the right to protest against 
cameras and lights on grounds of distraction, 
harassment or physical discomfort, with com- 
mittee members present ruling on the request. 

The Senate unit also recommended that the 
parent Senate Rules & Administration Com- 
mittee study the practicability of installing up- 
to-date facilities on Capitol Hill for unobtru- 
sive coverage of committee hearings by radio-tv 
and other news media. 

Testimony pro and con on the radio-tv ques- 
tion was heard from senators and congressmen 
at hearings last summer [B*T, July 5, 1954, et 
seq.} and arguments in favor of radio-tv cover- 
age from broadcasters and others [B»T, Aug. 9, 
1954]. The Senate Rules subcommittee made 
no recommendations specifically concerning ra- 
dio coverage. 

House Speaker Sam Rayburn (D-Tex.) has 
ruled against televising of House committee 
hearings during the 84th Congress [B«T, Jan. 3]. 

In its report last week the Senate group cited 
testimony in favor of tv coverage by Sen. Karl 
Mundt (R-S. D.) during the hearings and a 
statement by Ernest Angell, board chairman of 
the American Civil Liberties Union, favoring 
unrestricted coverage, with no rights of objec- 
tion by witnesses. The Senate group's report 
added in part: 

If we accept the premise that the public is 
entitled to be present at all public sessions of 
congressional committees, it would seem to fol- 
low that broadcasting, televising and photo- 

s as easy as listening to KRIZ 


graphing of such proceedings, provided these 
media do not interfere with the orderly presen- 
tation of the evidence, are a legitimate means 
for acquainting the public with the activity of 
its legislature. We are not prepared, however, 
to go quite so far as the ACLU, and [we] believe 
that a request by a witness to testify free from 
distraction should be considered and passed upon 
by the committee. 

The report cited "up-to-date communications 
facilities" used in broadcasting and televising 
United Nations activities unobtrusively (a point 
made by industry witnesses at the hearings), 
recommending that the Senate study the "fea- 
sibility of installing modern facilities for the 
coverage of public committee hearings by all 
communications media." 

Citing criticism that radio and cameras de- 
grade and cheapen the legislative process, trans- 
form hearings into carnivals and bring out the 
thespian rather than the statesman in legislators, 
the subcommittee said, "There is no answer to 
satisfy all the critics." 

Other members of the Senate Rules subcom- 
mittee were Sens. Frank Carlson (R-Kan.) and 
Carl Hayden (D-Ariz.). 

Program's Contents Checked, 
Ziv Tv Informs House Group 

ZIV TELEVISION Programs Inc., in an un- 
solicited report last week to the House Com- 
merce Committee, said the firm is careful not 
to include in the program content of its shows 
any subject matter 
which, in conjunc- 
tion with beer com- 
mercials, might be 
considered offensive, 
distasteful or harm- 
ful to the audience or 
the business identi- 
fied with the pro- 

The House Com- 
merce Committee 
last summer asked 
broadcasters and the 
beer and wine in- 
MR - SINN dustries to report on 

the amount of beer and wine advertising on 
radio-tv. NARTB and the U. S. Brewers Foun- 
dation have made their reports [B»T, Jan. 3J. 

The Ziv Tv report was signed by John L. 
Sinn, president, and said, "We believe tv ad- 
vertising of beer can be accomplished with care 
and good taste. . . ." 

Lamb Postponement Asked 

cense renewal hearing involving Edward 
Lamb's WICU (TV) Erie, Pa., from Jan. 18 to 
Feb. 9 was requested of Examiner Herbert 
Sharfman Thursday by the Commission's 
Broadcast Bureau. Action followed resignation 
of Walter R. Powell Jr., chief Broadcast Bu- 
reau counsel in the case, to join NARTB (story, 
page 63). 

Earlier, counsel for WICU asked extension 
of the renewal hearing until Ian. 18 in order 
to complete investigation of certain Broadcast 
Bureau witnesses who are being recalled for 
further cross examination [B°T, Jan. 3; Dec. 
20, 1954]. 

WB ID-TV Asks 1,000 Kw 

POWER boost to 1 megawatt was requested by 
ch. 62 WBID-TV Detroit, Mich., in an applica- 
tion filed with the FCC last week. GE trans- 
mitter and antenna were specified with antenna 
height above average terrain of 643 ft. The ap- 
plication further specified its studio and trans- 
mitter location as the Penobscot Bldg., 645 
Griswold, Detroit. 

ABC, NBC Urge Rayburn 
To Throw Out Tv Ban Idea 

TWO NETWORKS have asked House Speake 
Sam Rayburn (D-Tex.) to withhold impositioi 
of his proposed ban on televised coverage o 



House committee hearings. Rep. Rayburn said 
Dec. 28 that he would reimpose the ban against 
tv in effect during the 82d Congress, of which 
he was House speaker [B*T, Jan. 3]. 

John Daly. ABC's vice president in charge 
of news, special events, sports and public af- 
fairs, in a letter to Rep. Rayburn, asked that 
the ruling be withheld until ABC and other 
interested parties could present their views. 
Mr Daly said he believed industry views "will 
be unanimous in recommending that in all pub- 
lic matters radio and television be granted 
right of access equal to that granted any other 
medium of information." 

Davidson Taylor, NBC vice president in 
charge of public affairs, said: "We hope the 
speaker (Rep. Rayburn) will give this matter 
serious reconsideration because it is our belief 
that television is the most direct reporting 
device thus far invented." 

Anthony Petition Seeks 
Vhf Allocation in Mass. 

PETITION to institute a rule-making proceed- ' 
ing looking toward allocation of ch. 6 to a 
point on Martha's Vineyard at Nashaquitsa, 
Mass., was filed with FCC last week by E. An- 
thony & Sons Inc., licensee of WNBH-WFMR 
(FM) New Bedford and WOCB-AM-FM West 
Yarmouth, and former permittee of ch. 28 
WTEV-TV New Bedford and ch. 50 WBOS- 
TV Boston. 

The petition said the assignment can be made 
without deletion or substitution of any presently 
assigned vhf channels and would cover the 
southern Massachusetts area including New 
Bedford, Fall River, Martha's Vineyard, most 
of Nantucket and Cape Cod. 

Meanwhile, FCC last week turned down a 
joint petition filed by ch. 62 WFIE (TV) Evans- 

"Gosh, even the 
Dean thinks I'm a 
genius ever since 
I started spotting 
my spot camoaign 
on WWPA!" 

Williamsport, Pa 

— A Great 
Market ! 

Page 75 ® January 10, 1955 

Broadcasting • Telecasting 


lie, Ind., and ch. 50 WEHT (TV) Henderson, 
v., seeking de-intermixture of uhf and vhf 
|annels in the area. FCC denied their request 
r switching of the educational reservation at 
j/ansville from ch. 56 to ch. 7. Chairman 
leorge C. McConnaughey did not vote and 
jDmr. Robert T. Bartley dissented. Three ap- 
icants are in hearing for ch. 7: WGBF, 
I'EOA and Evansville Tv Inc. 


Petitions ask FCC to take full 
action of subscription plan. 
Zenith has requested authority 
for toll tv without hearing. 

ULL and complete hearing on subscription 
Revision was asked of the FCC last week by 
JARTB and the theatre exhibitor dominated 
oint Committee on Toll Tv. 

Both groups' positions were taken in oppo- 
ition to the new Zenith petition to the Com- 
nission which urged that pay-tv be authorized 
without a hearing [B»T, Dec. 6, 1954]. 
I The NARTB attitude toward this request was 
*)nade known in a carefully couched letter to 
FCC Chairman George E. McConnaughey by 
vfARTB President Harold E. Fellows. In es- 
sence, Mr. Fellows said that the Commission 
fjihould hold as full and formal a hearing on 
"Ihe subject as necessary to determine subscrip- 
ion tv is in the public interest. 

He also emphasized that NARTB was not 
aking a position regarding the merits of the 
proposed new service. Gist of NARTB's letter: 

". . . this subject is one requiring the utmost 
in regulatory consideration — in which oppor- 
tunity, in keeping with the Administrative Pro- 
cedure Act, should be afforded interested par- 
ties to air the subject completely." 

The Joint Committee, in a formal opposition 
to the Zenith request, took issue with every 
one of the points Zenith made. 

"Every segment of the interested public 
should not only have the right to appear and 
testify at such a hearing, but those who have 
stakes in the question of the establishment of 
subscription television should also have the op- 
portunity to cross-examine the proponents," the 
Joint Committee said. 

It claimed that the time element becomes 
relatively insignificant "when weighed against 
the tremendous social and economic upheaval 
which may follow the establishment of sub- 
scription television." Zenith had cited the 
length of rule-making hearings as one of the 
reasons why the Commission should move more 
quickly in approving subscription tv. 

The bulk of the Joint Committee's opposition 
was a point by point refutation of the basic 
arguments made by Zenith on behalf of im- 
mediate action by the Commission. In essence 
the Joint Committee held that Zenith was in 
error, and that the Commission was required to 
hold a full and open hearing on the subject. 

The Joint Committee [B*T, Oct. 25, 1954] 
identified itself as a voluntary association of 
the following organizations: Allied State Assn., 
Theatre Owners of America, Texas Drive-in 
Theatre Owners, So. California Theatre Owners 
Assn., Kentucky Assn. of Theatre Owners, In- 
dependent Theatre Owners Assn. of New York, 
Metropolitan Theatre Owners Assn. Members 
of these organizations own 75% of the 16,000 

McDonald Reacts 

IN Chicago, Comdr. Eugene F. Mc- 
Donald Jr., Zenith Radio Corp. presi- 
dent, charged that "several groups of 
movie theatre exhibitors are seeking to 
delay the coming of toll tv simply be- 
cause they consider it a 'competitor' " 
Comdr. McDonald addressed a Na- 
tional Wholesale Distributors convention 
Thursday morning in Chicago's Shore- 
land Hotel, where he apparently received 
word of the opposition petition to the 
FCC submitted by six groups of owners. 
He contrasted the "far-sighted action" 
of individual exhibitors, some of whom, 
he said, have applied for Phonevision 
franchises in their localities, to the "ob- 
structive efforts of the organized groups." 

motion picture theatres in the U. S., the docu- 
ment said. Total investment is $2 billion, it 
said. The opposition was filed by Cohn & 
Marks, Washington broadcast legal firm. 

The 1954 "substitute" petition by Zenith and 
its subscription tv subsidiary, Teco Inc., also 
asked for a quick and simplified hearing if the 
Commission did not feel it could authorize 
pay-tv without some sort of a hearing. This, 
too, the Joint Committee opposed. 

In 1952, Zenith petitioned for rule-making 
hearing on subscription tv. Earlier last year, 
Skiatron Tv Inc. petitioned for rule-making 
hearing to authorize its system of subscription 
tv [B«T, Sept. 20, 1954]. Also on file with 
the FCC are numerous petitions from stations, 
mostly uhf, urging approval of toll-tv. 

Who Buys Your Product in Omaha? 



(or the entire family) 

WOW-TV Has The Top Rated Show For Each Of These Groups! 

Here's Proof: 
ARB October Survey- of ALL Daytime Programs! 
(Monday thru Friday) 

WOW TV's children's programs placed First . . . 
Second . . . and Third. Other station placed Sixth. 

First TRAIL TIME 43.2 



Sixth Other Station . .18.4 


WOW-TV's women's shows ranked Fourth and Sev- 
enth . . . Other station's women's shows placed 
Eleventh and Twelfth. 

Fourth MOVIE MATINEE 22.2 

Seventh CONNIE'S KITCHEN 17.3 

Eleventh Other Station 12.4 


.Other Station 11.4 

To&IIYour Product 

pick an adjacency to or participation in the 
program above that reaches your prospect. 
ThCn\V?TfQ FrCd EbeDer ' Sales Mana S er - WOW-TV, Omaha, Nebraska 

for availabilities and complete information 

Max. Power • NBC-TV • DuMont • Aff . 
A Mered ith Station - Blair — TV Rep. 

Affiliated with "Better Homes and Gardens" 
and "Successful Farming "Magazines. 



Januarx 10, 1955 

Page 77 

Seven Insurance Firms 
Deny FTC Jurisdiction 

ANSWERS from seven health and accident in- 
surance firms of the 17 charged by the Federal 
Trade Commission with false and misleading ad- 
vertising [B»T, Oct. 25], said the companies are 
licensed within the states they are operating 
and therefore not under FTC jurisdiction, the 
commission announced last week. 

Additionally, the replies indicate public mis- 
understanding of the charges has resulted in a 
decline in business. Southern National Insur- 
ance Co., Little Rock, Ark., which the FTC 
noted last week asked for dismissal, said it has 
been deluged with personal calls and corre- 
spondence from policyholders inquiring into 
its financial stability and how long it would 
stay in business. "Many policyholders," the firm 
said, "have cancelled policies and others have 
advised they would take action." 

Another firm, which last December asked 
the FTC for a similar dismissal, asserted that 
the rate of application for new policies de- 
creased approximately 34.7% since release of 
the charges. Reserve Life Insurance Co. of 
Dallas, Tex., said that it has received thousands 
of letters from policyholders. One letter de- 
clared, "I heard on radio . . . your insurance is 
worthless. They said your insurance doesn't 
live up to what's in the policy." 

The seven companies whose answers were 
announced last week are: the Guarantee Re- 
serve Life Insurance Co., Hammond, Ind.: 
Guarantee Trust Life Insurance Co., Chicago; 
LaSalle Casualty Co., Chicago: Life Insurance 
Co. of America, Wilmington, Del.; United In- 
surance Co., Chicago; Bankers Life & Casualty 
Co., Chicago, and Prudence Life Insurance Co., 

Bankers Life has allocated about $75,000 in 
radio and $10,000 in tv advertising for the 
current fiscal year. The firm owns KGA Spo- 
kane and KCSJ-AM-TV Pueblo, Colo. 

In addition, about a fortnight ago, the Com- 
mission issued similar complaints against six 
more firms: Sterling Insurance Co., Chicago 
Combined Insurance Co. of America, Chicago 
Professional Insurance Co., Jacksonville, Fla. 
Service Life Insurance Co., Omaha, Neb. 
Postal Life & Casualty Insurance Co., Kansas 
City, Mo., and Girardian Insurance Co., Dallas 

South Carolina Station Sold 

SALE of WBSC Bennettsville, S. C, by John 
Orvin for $110,000 to Atlantic Coast Life In- 
surance Co., Charleston, has been filed with 
FCC. The insurance firm is a family interest of 
Y. W. Scarborough, in the late 1930s 50% 
owner of WTMA Charleston. The insurance 
firm will use the station a maximum of 6 hrs. 
weekly to promote its business. 

Big Ed's New Post 

FORMER Sen. Edwin C. Johnson (D- 
Colo.), who was a Senate leader in com- 
munications legislation and served as 
chairman of 
its Commerce 
Comm i 1 1 e e 
whi c h has 
over radio-tv, 
will be inaug- 
urated gov- 
ernor of Colo- 
rado tomor- 
row (Tues- 
day). He had 
been a mem- 
ber of the 
Senate since 
1936, but last 
November declined to run again for his 
seat in order to seek the governorship. 

KLZ-TV Denver will telecast the en- 
tire inaugural proceedings which will 
originate from the House chambers of 
the State Capitol Bldg. 


Initial Decision Favors 
KHAS for Hastings Ch. 5 

INITIAL decision proposing to grant a new 
tv station on ch. 5 at Hastings, Neb., to KHAS 
there was issued by FCC Examiner Charles J. 
Frederick last week. 

The decision became possible when Strand 
Amusement Co. dismissed its competitive bid 
last May. KHAS is owned by Assistant Sec- 
retary of Defense Fred A. Seaton and family. 
Mr. Seaton also is former Republican senator. 

The Seaton family also owns the Seaton 
Publishing Co., owners of KMAN Manhattan 
and KGGF Coffeyville, both in Kansas, and 
publishers of Hastings Tribune, Manhattan 
Mercury, Coffeyville Journal, Winfield (Kan.) 
Courier, Alliance (Neb.) Times Herald, Dead- 
wood (S. D.) Pioneer-Times, Lead (S. D.) 
Call, Sheridan (Wyo.) Press, and the magazine 
Western Farm Life (Denver). 

Daytime Skywave Comment 
Deadline Again Extended 

STILL further extension of the deadline for 
comments on FCC's daytime skywave proposal 
from Jan. 17, 1955, to April 17 was announced 
by the Commission last week. Date for filing 
replies was extended to May 1. 

This is the fourth extension since FCC an- 
nounced its proposal last March, which drew 
opposition from segments of the industry [B»T, 
Nov. 29; Oct. 11; July 19, 12; March 15]. 

" : 1 

Three More Uhf's Deleted; 
Total Now Stands at 100 

UHF TV stations which have surrendered the | 
permits numbered 100 last week with the del I 
tion of ch. 39 WSHA (TV) Sharon, Pa.; ch. : 
KCTV (TV) Sioux City, Iowa, and ch. : 
KETV (TV) Little Rock, Ark. In addition, . 
post-thaw vhf stations have surrendered the 

WSHA was owned by Leonard J. Shafii 
The FCC last November issued an order direc 
ing Mr. Shafitz to show cause why his perrr 
for WSHA should not be revoked. The Cor 
mission charged financial misrepresentation 
the application for the ch. 39 facilitv [B» \ 
Nov. 8]. 

Meanwhile, a new corporation, Communi 
Telecasting Co.. filed its bid for the Sharon f. 
cility and specified the identical transmitter si . 
of the former WSHA. Community Telecastir 
Co. is composed of equal partners Sanford i 
Schafitz, sole owner of WFAR Farrell, Pa; 
and applicant for a new am station at Salen 
Ohio, and Guy W. Gully, local banker. 

In anofher action, FCC approved the r<j 
quest of ch. 42 WNAM-TV Neenah, Wis. t, 
suspend operations having concluded arrange 
ments to merge with ch. 5 WFRV-TV Gree 
Bay, Wis. 

Application for approval of the merger wai 
filed with FCC last week. The merger interest 
propose to operate ch. 5 WFRV-TV with th 
ultimate discontinuance of ch. 42 WNAM-TA 
The application further disclosed a plan to op 
erate the ch. 5 facility from WNAM-TV Neen 
ah studio and from leased tower facilities o 
the defunct WJPG-FM, near Green Bay. 

According to the merger agreement, WFRV 
TV principals will exchange their shares o 
stock for an equal number of shares in WNAM 
TV. In addition, a number of WFRV-TX 
principals agree to purchase an additional 8?' 
shares of stock for $839,000. WFRV-T\ 
principals then will own approximately 41', 
of the merged interests. 

District Court Continues 
LBS-Baseball Suit to April 

THE U. S. DISTRICT COURT in Chicago ha' 
continued until April 18, action on the $12 mil 
lion suit filed by the now defunct Liberty 
Broadcasting System against 13 major league 
baseball clubs. 

Judge Julius Hoffman will proceed, howeven 
with a pre-trial hearing as scheduled Jan. Vi 
at which time the issues will be sifted in con- 
ferences with attorneys for baseball and LBS 
Judge Hoffman also is expected to determine 
whether trial will be by jury and what othei 
steps can be taken to shorten the litigation. 

Flint Reversal Asked 
In Court of Appeals 

REVERSAL of the FCC's decision granting 
Flint, Mich., ch. 12 to WJR Detroit was asked; 
of the U. S. Court of Appeals in Washington 
last week by unsuccessful applicants, WFDF 
Flint and W. S. Butterfield Theatres Inc. The 1 
two applicants claimed that the Commission ; 
acted erroneously in granting the Detroit appli 
cant. One basic issue is that of diversification. 

The FCC reversed the hearing examiner in I 
making the ch. 12 grant to WJR. The hearing 
examiner had favored WFDF Flint, but the 
FCC's decision last May [B*T, May 17, 19541 
held that WFDF's relationship to WFBM-AM- 
FM-TV Indianapolis, WOOD-AM-TV Grand 
Rapids and WEOA Evansville disqualified it on 
the diversification issue. All the stations are 
owned by Harry M. Bitner and family. 



Page 73 • January 10, 1955 

Broadcasting • Telecasting 



In yearend statement, O'Neil 
also points out that Ward sur- 
vey findings will guide pro- 
gram revisions for 1955. 

DRE than $9 million in new business, re- 
i,vals and extensions was billed by Mutual 
the last two months of 1954, it was reported 
It week by the network in a yearend state- 

Singled out for noteworthy attention was 
p return to the network of three leading ad- 
jrtisers: National Biscuit Co., Kraft Foods 
)., and the Esso Standard Oil Co. 
Among other clients listed as having renewed 
sir programs over Mutual for 1955 were P. 
•rillard Co. (for Queen for a Day); R. J. 
:ynolds Tobacco Co. (for the multi-message 
ograms), and American Home Products 
abriel Heatter commentaries). Religious 
oups which renewed their commercial time 
Mutual included: The Billy Graham Evan- 
listic Assn., the Christian Reformed Church, 
e Dawn Bible Students Assn., the Lutheran 
i) man's League, the Voice of Prophecy, the 
rst Church of Christ, Scientist, and the 
adio Bible Class. 

: Thomas F. O'Neil, Mutual president, stated 
!at in line with the recently-completed J. A. 
iard survey measuring total radio audience 
d activities of the individual listeners through- 
it the day, radio must "bury the past and 
-assess the situation on the basis of listener 
cation and their changing listening patterns 
lie to the inroads of television." 
During 1955, Mr. O'Neil continued, Mutual 
lill be guided by the results of the survey, re- 
signing its schedule to reflect changes in lis- 
"nership pattern. The first step in that direc- 
nbn, he said, is the announcement of a schedule 
: nighttime broadcasts of major sports events, 
jginning tomorrow (Tuesday). The Parade of 
vorts will be presented on a three-to-six day 
?r week basis, and will cover basketball, 
Dckey and major track events [B*T, Jan. 3]. 

>IBC Promotes 
-lole, Hennig, Loeb 

ROMOTIONS of Leonard H. Hole, Anthony 
I. Hennig and Thomas O. Loeb to new posi- 
!ons in the NBC-TV network program division 
as announced last 
i eek by Thomas A. 
llcA v i t y, division 
,ice president. 

Mr. Hole, who 
'eld the title of di- 
2ctor of production 
Dr the division, has 
een advanced to di- 
ector of program 
evelopment. Mr. 
lennig, who was as- 
ociate director of 
reduction facilities, 
ucceeds Mr. Hole 
s director of production, 
nd manager of the NBC Business Unit, has 
'een named manager of the NBC-TV network 
>rogram division. 

Associated with broadcasting for 22 years, 
vlr. Hole joined NBC's statistical department 
n 1932. From 1943-49, he held executive posts 
vth Benton & Bowles, CBS and Allen B. Du- 
vlont Labs. In 1950, he rejoined NBC. 


Mr. Loeb, producer 

production manager and a year later assumed 
the added duties of acting program manager. 
He was promoted in 1952 to director of produc- 
tion facilities. 

Mr. Hennig joined NBC in 1929, was ap- 
pointed assistant to the treasurer in 1937 and 
assistant treasurer of the old Blue Network in 
1942. He served several years with ABC 
before rejoining NBC in 1952 as manager of 
studio and theatre operations. He later was 
promoted to director of plant operations. 

Mr. Loeb began his radio career in 1936 as 
program director-announcer of WDNC Dur- 
ham. He was radio director-account supervisor 
for Lord & Thomas, New York, from 1937 
to 1941, and following World War II service as 



an Air Force captain he was associated for four 
years with Foote, Cone & Belding. He joined 

Ampex 600 


says Richard Parks, Asst. Chief Engineer, ABC, San Francisco 

"This new Ampex 600 really fills a need. We like it. It's light. It's compact. And its fidelity 
and timing accuracy leave nothing to be desired. Now no matter how important the pro- 
gram material, we can send the 600 out after it. The results that come back are as good 
as we could have recorded inside our studio on Ampex 350s. For program protection 
the 600's third head is an excellent feature. The engineer monitors as he records. There's 
no guesswork. The recording is always right." 

"The photo shows Bill Adams, our farm reporter. He has made extensive use of the 600 
for farm interviews. 


The new 600 completes the Ampex line. In any station 
it's an ideal portable, and for many it's an all purpose 
machine. The Ampex 600 fits limited space and limited 
budgets, but does an unlimited job. Base price is $498. 
In portable case it's $545. The Ampex 620, a portable 
amplifier-speaker unit in matching case is a superb qual- 
ity monitoring unit, usable inside or out; price is $1 49.50. 

The Ampex 350 is the versatile broadcast studio ma- 
chine. It has a remote control plug-in, two speeds, 
1 V2 -inch reels, easy editing and quick accessibility for 
service. Its durability defies time and hard usage. Ampex 350 

Bulletins on the low cost Ampex 600, the versatile 350, the 450 eight-hour 
reproducer and the Ampex Tape Duplicator are available on request. Write 
today to Dept. D-J887 





mature of C^Perfeciion 




Distributors in principal U. S. cities; 

Canadian distribution by the Canadian General Electric Company. 

Broadcasting • Telecasting 

January 10, 1955 • Page 79 



APPOINTMENT- of John F. Day, assistant 
managing editor of the Newark (N. J.) Star- 
Ledger, as director of news for CBS was an- 
nounced last week by Sig Mickelson, vice presi- 
dent in charge of 
news and public af- 
fairs. Mr. Day suc- 
ceeds Edward P. 
Morgan, who re- 
signed to become 
commentator on the 
American Federa- 
tion of Labor's news 
program on ABC 
Radio [B*T, Nov. 
29, 1954]. 

Mr. Day's CBS 
post is his first as- 
signment in radio 
and television news. 
He began his newspaper career with Lexington 
(Ky. ) Leader in 1936 and subsequently served 
with AP. Cleveland Press, Dayton Evening 
News and Louisville Courier-Journal. 

ABC-TV's 'Ozark Jubilee' 
Under 'You-Set-Price' Plan 

HOUR-LONG Ozark Jubilee, country music 
program from the mountains of Missouri [B»T, 
Jan. 3] will be presented on ABC-TV on Satur- 
day nights, 9-10 p.m. EST, starting Jan. 22 
under what was reported unofficially last week 


to be a five-year contract. 

First half-hour of the show is being made 
available to affiliates for local sale — under an 
extension of the "You-Set-the-Price" plan which 
ABC-TV inaugurated on its special Christmas 
program by Burr Tillstrom [Closed Circuit, 
Dec. 20, 1954] — while negotiations are in prog- 
ress for sales of sale of the second half -hour on 
a network basis. 

Unlike customary co-op selling. ABC-TV will 
let each affiliate set the price, then pay the net- 
work a percentage. In the case of the Tillstrom 
show, 87 stations carried it and 29 sold it 
locally (in addition to a purchase by Gordon 
Baking Co. on four stations). Those which 
sold the show paid ABC-TV 30% of their take. 
In the case of the first half-hour of Ozark 
Jubilee, stations are asked to pay the network 
35% of revenue from local sale. 

Networks Plan YWCA Tribute 
To Commemorate Centennial 

ALL-OUT INDUSTRY support was planned 
for the YWCA last week as it launched its 
centennial celebration. A tribute to the organ- 
ization is to be carried Jan. 23 on NBC, 6:30-7 
p.m. The YWCA will be specially cited on 
DuMont Television Network's New York Times 
Youth Forum, CBS' Youth Takes a Stand and 
Wonderful City and MBS' Ruby Mercer Show. 
Dramatic material has been made available for 
local station use. 

Among sponsors who will participate in the 
salute are: U. S. Steel Corp., Quaker Oats, 
Reynolds Metals Co., Pan-American Airways, 
Mutual of Omaha, Chesterfield Cigarettes, Fire- 


on } 

M w 

■ M 

i * 



wtty Arenj* 



Look at La Crosse — you'll see 
how o tjrectf market gets even 
greater. From Nov. to Pee.— 
one month! — TV homes in- 
creased at the rate of 1 55 per 
day. Everything is getting big- 
ger and better in La Crosse. 
It is a multi-million-dollar 
manufacturing and agricul- 
tural center. ..a hub for 
freight and passenger traffic— 
an important tourist territory. 
America's newest metropoli- 
tan market. 

Well! WKBT wel comes that well-known 
violin player. Jack Benny, sponsored by 
Lucky Strike. Top stars and top advertisers 
are flocking to WKBT — the baby station 
(only six months old) that is doing a giant 
job. And here's why. WKBT offers the big- 
gest opportunity market in TV today! Not 
just a new market. But that rare TV treasure 
— an exclusive market — covered only by 
WKBT! No other TV station reaches the 
45,340 TV homes'" * of La Crosse and its en- 
virons. A very rewarding situation for 
WKBT advertisers! 

More Growth.' WKBT has added ABC 

— now carries all major networks. 

*Tfie Jock Benny Show— WKBT, Sundays, 6 PM 


Affiliated with 5000 watt 
WKBH, La Crosse's 32 
year old NBC outlet 


!1C • CBS • ABC • DuMont 





stone. Frigidaire, Sunoco, DuPont, Chrysle 
Corp., Continental Baking, Coca-Cola. Texa 
Co., S. C. Johnson & Co., Coca-Cola Bottlin 
Co. of New York. Socony Vacuum, Wan 
Baking Co., Studebaker-Packard Corp., Rich 
field Oil, Borden Co., Hawaiian Pineapple Cc 
and Colgate-Palmolive Co. 

NBC Radio Names Swats 
To Head Detroit- Sales 

APPOINTMENT of R. L. (Bud) Swats Jr. t» 
the newly-created post of manager of NBC 
Radio network sales in Detroit is being an 
nounced today (Monday) by Fred Horton, di 
rector of radio net 

work sales, 
position has 
established "in 
der to service 



increasing numbe 
of clients and agen 
cies in the Detroi 
area with a full j 
time radio staff un 
hampered by the i 
demands of televi 
sion," Mr. Hortor 

Until he receivec 
his new assignment 
Mr. Swats was an account executive for NBC 
Radio's Central Division, Chicago. He launch- 
ed his advertising career in 1936 when he 
joined Blackett-Sample-Hummert, Chicago. 
He joined NBC in 1952. 

WWON Woonsocket to Drop 
Yankee Network Affiliation 

OVER five year's affiliation with the Yankee 
Network will be terminated Jan. 30 by WWON- 
AM-FM Woonsocket. R. I., Gene Rousseau, 
manager of the stations, has announced. The 
association with the Yankee Network began 
Aug. 1, 1949. The stations will concentrate on 
improved local programming featuring more 
music and news, with additional special feature 
broadcasts of local interest, according to Mr. 
Rousseau. Commitments already have been 
made to broadcast the 1955 Woonsocket Mardi 
Gras activities (Feb. 16-22) and the station will 
continue to carry city council meetings as a 
public service. Mr. Rousseau said the present 
staff will be augmented to handle the new pro- 

NBC Signs 'Oscar' Pact 

SIX- YEAR contract for radio-tv rights to both 
motion picture nominations and academy 
awards has been signed by NBC, Fred Wile Jr.. 
vice president in charge of programs, NBC 
Pacific Div., and Charles Brackett, president. 
Academy of Motion Picture Arts & Sciences, 
announced jointly. This year's radio-tv cov- 
erage already is committed to Oldsmobile Di- 
vision of General Motors. The first special 
event under the new contract will be academy 
nominations to be broadcast early in February 
from Hollywood. 

Tou Are There' Liaison Set 

WITH its You Are There set for origination 
from Hollywood in the future, CBS-TV last 
week, established a liaison unit in its New York 
headquarters, 485 Madison Ave., to be staffed 
by Elizabeth Bullock and Jane Swan, both of 
whom have been associated with the program. 
Miss Bullock will serve as liaison between the 
production unit in Hollywood and writers in 
New York; Miss Swan, between the produc- 
tion unit and research areas in New York. 

Page 30 • January 10, 1955 



.BC-TV Signs 3 Stations; 
^filiates Now Total 223 

GNING of three new affiliates by ABC-TV, 
inging the total to 223, was announced by 
e network last week. 

The new affiliates are WFRV-TV Green Bay, 
fis., owned and operated by Valley Telecast- 
!g Co.; WOAI-TV San Antonio, Tex., owned 
id operated by Southland Industries Inc., and 

PLC-TV Lake Charles, La., owned and oper- 
ted by Calcasieu Broadcasting Co. 

WFRV-TV, on ch. 5, will become affiliated 
fective April 1. WOAI-TV, on ch. 4, affiliated 
i Dec. 11, 1954, and ch. 7 KPLC-TV on 
•ec. 1. 

Advance Schedule 
Of Network Color Shows 

Jan. 12 (7:30-7:45 p.m.): Douglas Ed- 
wards & the News, Appliance & 
Electronics Div. of Avco Mfg. 
Corp. through Earl E. Ludgin 
& Co. 

Jan. 15 (12-1 p.m.): Big Top, National 
Dairy Products Corp. through 
N. W. Ayer & Son. 

Jan. 20 (8:30-9:30 p.m.): Shower of 
Stars. "Show Stoppers," Chrys- 
ler Corp. through McCann- 

Feb. 2 (10-11 p.m.) : Best of Broadway-, 
Westinghouse Electric Co. 
through McCann-Erickson. 


Jan. 10 (8-9:30 p.m.): Producer's Show- 
case, "Yellow Jack," Ford Mo- 
tor Co. and RCA through Ken- 
yon & Eckhardt. 

Jan. 12 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 15 (9-10:30 p.m.): Max Liebman 
Presents, "Naughty Marietta," 
Oldsmobile Div., General Mo- 
tors Corp. through D. P. 
Brother & Co. 

Jan. 19 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 26 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Jan. 30 (7:30-9 p.m.): Max Liebman 
Presents , Sunbeam Corp. 
through Perrin-Paus Co., Hazel 
Bishop Inc. through Raymond 
Spector Co. 

Feb. 2 (7-7:30 p.m.) : Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Feb. 7 (8-9:30 p.m.): Producer's Show- 
case, Ford Motor Co. and RCA 
through Kenyon & Eckhardt. 

Feb. 9 (7-7:30 p.m.): Norby, Eastman 
Kodak Co. through J. Walter 
Thompson Co. 

Feb. 12 (9-10:30 p.m.): Max Liebman 
Presents, Oldsmobile Div., Gen- 
eral Motors Corp. through D. 
P. Brother & Co. 

[Note: This schedule will be corrected to 
press time of each issue of B»T.] 

PREPARING to conclude an agreement 
which will affiliate WFRV-TV Green Bay, 
Wis., with the ABC-TV network on or 
about April 1 are (I to r): Alfred R. Beck- 
man, director of station relations for 
ABC-TV; Don Shaw, regional manager of 
the ABC station relations department; 
Donald Wirth (seated), vice president and 
general manager of WFRV-TV, and Clay- 
ton Ewing, WFRV-TV president. The ch. 5 
station is owned by Valley Telecasting Co. 

Godfrey Dines at White House 

ARTHUR GODFREY, CBS star, was guest of 
President Eisenhower at a stag dinner Thursday 
at the White House. 


WTWO (TV) Bangor, Me., has joined CBS- 
TV as a limited alternate affiliate, Herbert V. 
Akerberg, CBS-TV vice president in charge of 
station relations, has announced. The ch. 2 
station is owned and operated by Murray Car- 
penter & Assoc. Mr. Carpenter is president and 
general manager. 


Will Powell, assistant production manager, 
Panoramic Pictures for 20th Century-Fox, Cul- 
ver City, Calif., signed as coordinator of pro- 
gram development, NBC Pacific Div., Holly- 

Robert S. Jones, account executive and radio-tv 
director. Sidney Garfield & Assoc., S. F., ap- 
pointed account executive, CBS Radio Network 
Sales, same city. 

Len Morreale, sales service dept., CBS-TV, pro- 
moted to assistant manager of department, suc- 
ceeding Terrence McGuirk, recently named 
sales manager, CBS-TV Extended Market Plan 

Howard Keegan, radio production director, 
NBC Central Div., Chicago, appointed head of 
radio workshop training group for employes, 
succeeding John Keown, resigned. 

Brig. Gen. David W. SarnofF, board chairman, 
RCA-NBC, N. Y., author of "The Fabulous 
Future"' article in January issue of Fortune 

Father Max Jordon, former NBC foreign corre- 
spondent and religious program director, took 
vows as Benedictine monk in Beuron, Germany. 

TEENAGE JUKEBOX, aired Saturdays 
from 9:30 A.M. 'til 12 noon, is a wow of 
a program. We knew we had a big audience, 
but Pulse didn't show it. We decided to 
prove it. So, we added a new twist. . . 
offered to dedicate numbers to pals 
if the kids called in. And did they call! 
Whew! They knocked our phones right off 
the stand. Average: 750 calls per program. 

A headache? Yes . . . but we proved our 
point. TEENAGE JUKEBOX is a heck of 
a good program. After January first '55, 
we're adding a half hour. Time: 9 A.M. 
to 12 noon. Three full hours. 

Here's a hot spot for a message and 
products aimed at teenagers . . . eager 
teenagers. Ask your Hollingbery man for 
details. Us? We have to stop now and 
answer the#£&0*?" phone! 

James M. LeGate, General Manager 


National Rep., George P. Hollingbery Co. 



January 10, 1955 

Page 81 


Smaller, less expensive 50 kw 
transmitter announced by 
RCA. DuMont Labs states that 
it may enter the general pro- 
duction of radio sets. 

THE FIRST WEEK in 1955 ushered in two 
new developments in the radio set-and-equip- 
ment making field. 

• RCA unwrapped a new type 50 kw am 
broadcast transmitter which was said to rep- 
resent "the most significant advance in [trans- 
mitter] design in nearly two decades." 

• An Allen B. DuMont Labs official, 
queried by B*T, acknowledged that DuMont 
is "experimenting with the idea" of entering the 
general production of radio sets. 

The RCA development was announced 
Thursday by Theodore A. Smith, vice president 
and general manager of the RCA Engineering 
Products Div. He said he expects the new 
"Ampliphase" transmitter, which is to be made 
available to broadcasters late in the year, to 
have "as revolutionizing an effect on Amer- 
ican broadcasting as did the high-level modula- 
tion circuit for maximum power transmitters 
introduced by RCA some 17 years ago." 

An RCA spokesman said no "definite" plans 
have been made to apply the new principle of 
the "Ampliphase" high-power transmitter to 
lower-power radio transmitters but that "cer- 
tainly there are possibilities for the future." 

RCA has not yet set the price on the trans- 
mitter, but it was said the cost can be expected 
to be lower than existing comparable 50 kw 

Space, Costs Reduced 50% 

According to Mr. Smith, the new transmitter 
will require half the space of comparable 
broadcast equipment and will reduce operating 
costs by 50%. It uses phase modulation prin- 
ciples to produce standard broadcast amplitude 
modulation (am). An electronic circuit permits 
two 25 kw phase-modulated amplifiers to 
produce a combined power which RCA said 
would equal the output of "appreciably larger 
transmitters." Only a few watts of audio power 
is needed to generate the 50 kw modulated 
signal. RCA also said that the circuit already 
has been used successfully in foreign equip- 
ment and is of particular advantage for high- 
power transmitters operating at 50 kw and 

From the broadcaster's view, Mr. Smith said, 
the transmitter will save building space, sim- 
plify installation and reduce cost while elimi- 
nating about half of the normally required 
power tubes, "bulky" components and acces- 
sory equipment. 

The transmitter, he said, is housed within 
four cubicles which require less than half the 
floor space needed by existing 50 kw radio 
transmitters. The need for under-fioor cable 
trenches, external blowers and associated equip- 
ment are eliminated, Mr. Smith said, and be- 
cause the new transmitter is air-cooled, costly 
and complex water-cooling apparatus is un- 
necessary. The more important component 
eliminations, he pointed out, include modu- 
lator tubes, modulation transformers and re- 

While DuMont may be only considering full 
radio set production at this time, the firm al- 
ready is making radio sets which are offered 
as an optional extra in three models of its new 

>'ide Horizon" tv receivers. [At Deadline, 
Jan, 3], The radio set is operated separately 
the tv receiver but uses a common 
speaker. These radio receivers were shown 

Page 82 • January 10, 1955 

Monday at Chicago's American Furniture 

William H. Kelley, vice president and general 
manager of DuMont Labs, had predicted that 
a high percentage of future DuMont tv set 
sales would be in the models with radio in- 
stalled. The tv set with a DuMont radio 
installed at the factory has $30 added to its 
list price. 

Up to now, except for console type set pro- 
duction, DuMont has concentrated solely on 
television in its set production. 

The acknowledgment that DuMont is ex- 
perimenting with radio came from Jack Siegrist, 
merchandising manager of DuMont's Receiver 
Div., who last Monday disclosed details of the 
DuMont "radio optional" — which he described 
as "an outstanding technical development in 
radio engineering." 

The optional , radio weighs about three 
pounds and has a chassis a little larger than a 
man's hand — but with common use of the tv 
speaker — "gives the performance of a large 
console radio." It contains five tubes (AC-DC 
superhetrodyne), has a built-in loop antenna 
and can be installed in the tv receiver without 
changing the location of any tv parts. It uses 
10 resistors, 21 capacitors and one of its cir- 
cuits is manufactured with the new printed 
circuit technique. 

CBS-Columbia Sets Move 
Into Industrial Tv Field 

MOVE into the industrial tv field by CBS- 
Columbia Inc. was announced last week by 
Seymour Mintz, president of the radio-tv re- 
ceiver manufacturing division of CBS. 

CBS-Columbia will begin to manufacture 
closed-circuit industrial color tv equipment as 
part of the company's "program of expansion 
and diversification in the electronics field," Mr. 
Mintz said. 

The CBS industrial color camera chain, de- 
veloped by CBS labs, is available immediately, 
Robert K. Hartman, director of government 
and industrial contracts, reported. Production 
of the unit will be carried on at CBS-Colum- 
bia's Long Island City (New York) plant. Mr. 
Hartman reported that the chain is the same 
unit that has been demonstrated successfully 
by CBS in industrial, medical and merchandis- 
ing applications. 

DuMont Appoints Scott 
Cathode Tube Sales Manager 

APPOINTMENT of Robert G. Scott as gen- 
eral sales manager of the cathode-ray tube 
division of Allen B. DuMont Labs, Clifton, 
N. J., was announced 
last Wednesday by 
F. P. Rice, division 
manager. Mr. Scott 
"^PBt : succeeds William C. 

Scales. no\> manage! 
of DuMont's receiver 
sales division. 

In his new post, 
Mr. Scott is respon- 
sible for the sale and 
merchandising of 
DuMont's tv picture 
tubes. He joined the 
company in 1948 as 
a senior engineer in 
the cathode-ray tube division and then was 
assigned to product engineering and subsequent- 
ly placed in charge of sales engineering. Last 
year he was promoted to assistant sales manager 
of the division. 


WATCHING Glenn Flynn, chief engineer 
of WOW-TV Omaha, as he threads film 
through a new RCA projector, are (I to r) 
Bill McBride, program director; Bill Ko- 
tera, director of engineering, and Fred 
Ebener, sales manager. New equipment 
purchased by WOW-TV from RCA in- 
cludes a Vidicon camera and two 16mm 
film projectors, an investment of $28,000. 


Latest models go on display at 

Home Furnishings Market. 

RCA's Foisom sees outstanding 

sales volume in '55. 

THE 1955 outlook is for line-holding prices on 
tv receivers in the foreseeable future, a unit out- 
put comparable to 1954's seven million in mono- 
chrome and a sprinkling of color sets — any- 
where from 150,000 to 300,000— manufactur- 
ing representatives predicted at the Interna- 
tional Home Furnishings Market in Chicago 
last week. 

While the sale of major appliances is expected 
to show a more gainful rise in 1955, black-and- 
white receivers probably will hold their own in 
a "transition" year that looks toward the advent 
of colorcasting on a mass-production basis 
some months ahead. 

Color television was conspicuous by its ab- 
sence in the form of exhibits and displays at 
the winter mart in Chicago's merchandise and 
American furniture headquarters. 

And yet replies to queries for predictions were 
optimistic. Frank M. Foisom, RCA president, 
felt there will be "continued advances in 1955 
with color television adding to the spark of 
progress. I expect outstanding sales volume in 
the next 12 months but it will call for con- 
tinued vigor and new ideas in merchandising 
and advertising. The new year should be a good 
one for all who recognize their opportunities 
in a buyer's market which necessitates extra- 
hard work and expert sales planning." 

RCA displayed its new 21 -inch color console 
model, with suggested retail price of $895. The 
console includes simplified controls for focusing 
and other purposes. Also shown were 21 -inch 
black-and-white sets for $259.95 and $269.95, 
along with RCA- Victor's radio and phonograph 
instruments. The line also has a record-in-the- 
slot player attachment and two am-fm radios. 

While CBS-Columbia showed its complete 
line without price or model changes or addi- 
tions, spokesmen claimed a market up to 
300.000 color sets, depending upon dealer pro- 

Backing President James Carmine's optimistic 
predictions for a "banner year" in tv and ap- 
pliances, Philco Corp. showed 11 new video 



odels supplementing its previous line of 24 
lits, including a 21-inch set for $159.95 and 
ble sets ranging up to $219.95. The new 21- 
:h consoles range from $229 to $299. 
Among other exhibits: 

Westinghouse Electric Corp. — Twenty-four new 
ts including 17-, 21- and 24-inch table and 
nsole items in the $150-$500 price range. 
Admiral Corp. — Two new 24-inch and 21-inch 
ant consoles. Admiral also had announced to 
stributors a 21-inch color tv receiver assuring 
245-square inch picture priced at $895, con- 
asted to a 15-inch set which it sold for $1,000 
December 1953. Admiral's automation and 
>bot chassis concepts are incorporated in the 
-inch units. 

Motorola Inc. — A color set with picture claimed 
imparable to 21 inches in monochrome, or 205 
luare inches (CBS-Columbia's 205), price $995. 
new sensitive chassis is incorporated into eight 
its 14 current black-and-white units, includ- 
,g 19- and 24-inch units. 

i Hallicrafters Co. — Introduced seven basic 
odels in the 21- and 24-inch console class. 
Zenith Radio Corp.— A new line of 17-inch re- 
vivers, with suggested retail prices for some 
p sets in the range from $149.95 to $1,250 for a 
'-inch console combination. Firm claims a new 
incept in tv styling with a shorter 90-degree 
[icture tube. 

Allen B. DuMont Labs — A new 21-inch table 
lodel and two new 21-inch open-face consoles, 
hey contain radio as "optional units." 
Capehart-Farnsworth Co. — A new line of tv 
ambulations and high fidelity instruments, to 
e marketed within 60 days. 

Among other exhibitors were Raytheon Mfg. 
o (which last week introduced a new transistor 
dio— story, this page). Arvin Industries, Bendix 
d General Electric. 


ersche, Branigan Fill 
*CA Tube Division Posts 

1AROLD F. BERSCHE, formerly manager of 
listributor sales, tube division of RCA, has 
ieen promoted to the newly-created post of 
nanager of the marketing services department 
pf the division, it was announced last week by 
-ee F. Holleran, the division's general market- 
ng manager. Duward M. (Max) Branigan, 
promotion manager for the division's receiving 
ube and transistor marketing department, was 
lamed manager of distributor sales. 

In his new position, Mr. Bersche, who has 
>een associated with RCA sales and merchandis- 
j ng activities for 10 years, is responsible for all 
advertising, sales promotion, warehousing, traf- 
Tc and market research activities affecting the 
' RCA tube division's four product-marketing 
departments: receiving tube and transistors, 
:athode ray and power tubes, electronic com- 
ponents, and equipment and parts. 

As manager of distributor sales, Mr. Brani- 
gan will supervise the tube division's distributor 
field sales force and will have responsibility for 
sales of all division products handled through 
distributors. These products include RCA 
electron receiving tubes, television picture tubes, 
power tubes, test equipment, electronic compo- 
nents and radio batteries. 

Vidicon Camera Chain 
Announced by Kay Lab 

KAY LAB, San Diego, Calif., tv equipment 
producer, announces the introduction of a com- 
pact vidicon camera chain which the firm de- 
scribes as especially suited for use by small-area 
uhf operators as well as educational and closed- 
circuit television groups. 

Chains are manufactured in expandable units 
which can be integrated with existing facilities, 
Kay Lab reports. The basic system consists of 
a camera, camera control, remote control 
panel and viewfinder assembly. Kay Lab says 
the completely integrated camera control can 
be mounted either in standard relay racks or in 
a suitcase for portable use. 

Complete camera chains are available from 
S3, 000. Further information may be secured by 
;ontacting the company. 

Raytheon Announces 
Tubeless $79.95 Radio 

A TUBELESS radio receiver, doing away with 
conventional vacuum tubes and incorporating 
eight transistors instead, was unveiled by Ray- 
theon Mfg. Co. in Chicago last week. The re- 
ceiver is slated to sell for $79.95. 

Introducing the new portable model, which 
is designed to operate a full year from the 
power of four conventional, one-cell flashlight 
batteries, Henry F. Argento, vice president and 
general manager of Raytheon's tv-radio opera- 
tions, predicted that plug-in receivers may be 
obsolete in five years. 

Raytheon spent over $5 million and five years 
in research to perfect the receiver now in pro- 

Other characteristics of the new receiver are: 

(1) It will operate for two and a half years 
from a single set of mercuric oxide batteries; 

(2) With normal care, the transistors need 
never be replaced; (3) It will operate for one 
year at a cost of about 60 cents compared to 
$15-$35 for an ordinary plug-in battery-oper- 
ated radio with vacuum tubes. 

Mr. Argento said the new radio, compared 
with conventional radios, offers "equivalent 
sensitivity and greater undistorted volume." 

Philco President Sees 
Good Year for Appliances 

POINTING to economists' estimates that the 
U. S. buying public will have $9 billion more 
to spend in 1955 than it had in 1954, lames H. 
Carmine, president of the Philco Corp., pre- 
dicted before a convention of Philco distributors 
in Atlantic City, N. J., that 1955 will be a ban- 
ner year for the television and appliance fields. 

In discussing prospects, Mr. Carmine stated 
his belief that "with proper emphasis on crea- 
tive selling and merchandising," sales of radio 
and tv receivers, air conditioning units, freezers, 
refrigerators, and electric ranges could exceed 
1954 sales even though the overall picture in 
the electronics field last year was very good. 

Zenith Offers Fm Control Unit 

ZENITH RADIO CORP. announces automatic 
frequency control circuit designed to simplify 
fm tuning and eliminate drifting for best recep- 
tion. A control circuit contained in the firm's 
new am-fm table model sets allows for a lee- 
way of several degrees on either side of the 
desired channel. When the indicator comes 
within range, the circuit automatically tunes 
station on the center of the channel, eliminating 
drift and "locking in" the station. H. C. 
Bonfig, Zenith vice president and sales direc- 
tor, said the device "permits full enjoyment of 
fm's superior reception qualities without the 
extremely careful dial manipulation necessary 
heretofore." Models are available in cabinets 
for suggested retail prices of $89.95 and $91.95. 

Gen. Instruments Expanding 

FIVE-POINT expansion in the Canadian opera- 
tions of General Instrument Corp., Elizabeth, 
N. J., manufacturer of television, radio and 
electronic components, has been announced by 
Abraham Blumenkrantz, chairman of the 
board. The program includes construction of 
an expandable 250-employe plant at Water- 
loo, Ont.; increased development and produc- 
tion of "made in Canada" parts; establishment 
of a product research laboratory, and additional 
personnel and new equipment. 


Maury Farrell 

Star of 

"Time to Rise" 
6:45 to 9:00 AM 

Stars Sell 
on Alabama's 

greatest station 

Maury Farrell is liked by Bir- 
mingham people, and they always 
respond when he speaks. "Time 
to Rise" gets Birmingham awake, 
out of bed, to breakfast, and to 
work. It's loaded with cheerful 
music, news, weather and time 
signals. It's the local program 
Birmingham people listen to 
most. It doesn't quite double the 
second station in audience, as a 
rule, but it comes awfully close. 

You can Sell 
Your Products 
to Alabama folks 

If you Tell 
them on programs 
they enjoy hearing 

Represented by 

John Blair & Co. 



January 10, 1955 

Page 83 


Fm Suit Settlement 
Ends Six-Year Fight 

RCA-NBC's $1 million settle- 
ment comes year after Maj. 
Armstrong's death. 

ONE of the broadcasting industry's more dra- 
matic patent stories ended abruptly a fort- 
night ago with the announcement that the 
fm patent suit brought against RCA-NBC 
some years ago by the late Maj. Edwin H. 
Armstrong had been settled for approximately 
$1 million [At Deadline, Jan. 3]. 

Only a year ago, the sudden death of Maj. 
Armstrong, whose fall from his 13th story 
apartment in New York was listed in police 
reports as suicide, touched off a new wave of 
publicity on the court battle. 

In a farewell letter to his estranged wife, 
Maj. Armstrong, credited with being fm's 
developer, placed on this patent litigation and 
on his absorption in it for some five years, 
the blame for his neglect of his home life 
which had led to separation from his wife. 

Reportedly Maj. Armstrong, who died at 
63 last February, had concerned himself with 
the suit virtually round-the-clock when it was 
being considered by the courts. 

Maj. Armstrong first filed his suit in the 
U. S. District Court at Wilmington, Del., in 
July 1948. It alleged infringement by RCA 
and NBC of five of his fm patents. 

Of interest perhaps in the light of events 
which have transpired since the suit was filed, 
was Maj. Armstrong's comment in his charges 
that "today [1948] there are nearly 600 fm 
broadcasting stations on the air in the U. S., 
and set production is in the millions per year. 
Fm is definitely on the way toward perman- 
ently obsoleting am radio." 

Maj. Armstrong reportedly first got into 
his fm idea in the 1920's and by 1933 per- 
suaded RCA to give him space in the Empire 
State Bldg., in New York, where RCA already 
had begun its experimental telecasting, to 
test out his theories. After a few years, how- 
ever, RCA decided to concentrate on tv and 
the major moved his apparatus to Alpine, 
N. J., on the Palisades across the Hudson 
from uptown Manhattan. This move was 
mentioned in the Armstrong brief filed with 
the court as having been the result of NBC's 
alleged showing of "no interest in giving the 
public" fm service. 

Optical Color Deception 

COUNTLESS high school physics stu- 
dents have been impressed with it, and 
now it's come to tv. Creating color from 
black and white patterns, that is. 

Faint impressions of color were 
achieved on black and white closed cir- 
cuit tv at Indiana U.'s television studio 
in tests made by two members of the 
psychology department, the university 
has reported. The test made use of the 
so-called Prevost-Fechner color effect. 
This is achieved by the rapid alternation 
of black and white patterns, which to an 
observer seems to create color. 

The closed-circuit telecast was arranged 
as part of studies into the causes of the 
effect. One of the drawbacks in creating 
strong color on tv through the use of 
rapidly spinning black and white patterns 
on a disc is the stroboscopic effect caused 
by the fact that tv images are intermittent 
and not a succession of pictures, it was 

Color Equipment Production 
Major '55 Trend — Kessler 

MAJOR trend in 1955 for manufacturers of 
tv station transmitting equipment and studio 
installations will be the production of color tv 
transmitting equipment, according to Robert 
E. Kessler, manager of Allen B. DuMont Labs' 
Communication Products Division. 

Mr. Kessler said 1954 was a year of "out- 
standing accomplishment" for the division. 

Among the accomplishments he cited was 
DuMont's color Multi-Scanner, introduced last 
year and now in large-scale production. 

Other developments: installation of DuMont's 
line of conversion units for stations who wish 
to broadcast color continuing at a rapid pace; 
move to high power transmitters by tv stations 
begun last year can be expected to increase 
(DuMont has been shipping new 25-kw and 
50-kw transmitters); growth of mobile two-way 
commercial radio communication equipment, 
a field in which DuMont in 1954 became a 
major competitor, and introduction of a re- 
designed and improved "Tel-Eye" camera for 
closed circuit tv. 



In The Greater Cincinnati Area 

Of the 302,630 Radio Homes 
regularly surveyed by Pulse, 
1 out of every AVi 
was tuned to WCKY in Sept.-Oct. 
Every day, Monday thru Friday, 9 a.m. to 7 p.m. 

Buy Independent — Beat Network 
ratings: Get lower cost per thousand 
and large outside BONUS audience. 


Seidel Terms Television 
'Sparkplug' of Electronics 

TELEVISION continues to serve as the "spar 
plug" of the electronics industry, with tot 
tv sales in 1954 accounting for about $1.5 b. 
lion and expected to hit a similar mark tb 
year when seven million units are expected 
be sold, an RCA official said last week. 

Robert A. Seidel, RCA vice president, a] 
peared on an all-appliance panel Wednesd; 
during the International Home Furnishings Ma 
ket in Chicago. He predicted that set-makei 
would turn out about 200.000 color units i 
1955. Mr. Seidel said nearly 150.000 more f 
receivers were sold in 1954 than in the previoi 
year, along with 11 million radio sets and 3.1 
million phonographs. 

Prediction that about one million more majc I 
appliances would be sold this year was voice! 
by Parker H. Erickson. vice president of Ave 1 
Mfg. Corp.. with overall sales expected t I 
jump 3 to 30%. 

National Prosperity Cited 
In Sylvania Yearend Report 

PREDICTION that 1955 may be the best eco 
nomic year in the history of the United State 
was made last week by Don G. Mitchell, boan 
chairman, and H. Ward Zimmer, president 
Sylvania Electric Products Inc. The joint state 
ment also forecast that the steadily climbitij 
gross national product, described as the sun 
of the nation's goods and services, alread; 
shows signs of exceeding previous records. 

Sales at Sylvania in the last quarter of 195' 
were the highest for any fourth quarter in tht 
company's history, Messrs. Mitchell and Zim 
mer reported, with net sales of almost $79 mil 
lion recorded for that period. 

The total factory production of tv sets foi 

1954 is expected to reach 7.5 million and sale; 
to the public more than 7.2 million. The Syl- 
vania executives said that current estimates foi 

1955 are 5.9 million black-and-white sets and 
100,000 to 300,000 color sets. 

The sale of radio receiving tubes declined 
in 1954 due to the tv industry inventory ad- 
justment, but Messrs. Mitchell and Zimmer 
reported a pick-up is underway now that cus- 
tomer inventories are substantially reduced. 


Marion Pettegrew, acting general manager. 

parts div., Sylvania 
Electric Products 
Inc., Warren, Pa., 
appointed general 

Myles M. Walker, 

marketing analyst, 
Raytheon Mfg. Co., 
Waltham, Mass- 
promoted to market- 
ing research man- 

Buford H. Melton 

MR. PETTEGREW formerly sales man- 

ager, Norge Div., Borg-Warner Corp., Chicago, 
appointed contact div. sales manager, Admiral 
Corp., same city. 

F. H. Coogan, assistant traffic manager, Gray- 
bar Electric Co., N. Y., promoted to traffic 
manager, succeeding W. R. Wheeler, retired. 

Victor Le Gendre appointed chief engineer, 
Plainfield, N. L, plant of Haydu Bros. Div., 
Burroughs Corp., Detroit. 

Page 84 

January 10, 1955 





!adio-Tv Expansion 
i '55 Faces Europe 

Reports from West Germany, 
Austria, France and other 
places on the Continent dis- 
close advances during 1954 
and even bigger plans for '55. 

jest Germany: 

Jsted construction of 80% of the tv transmis- 
; bn facilities granted to the network under the 
i, ockholm Frequency Plan. About 70% of the 
bwork's area is now covered by four larger 
id six smaller repeater stations. A 667-ft. an- 
inna tower of concrete is now under construc- 
' on in Stuttgart, W. Germany. Tower, which is 
aimed to be the most unusual one in Europe, 
jill have a restaurant accommodating 220 
iitrons at the top. 

I Number of licensed tv sets in West Germany 
I the end of 1954 is estimated at 80,000. An- 
her 80,000 are estimated to be operated il- 
igally. Number of licenses is now rising at a 
onthly rate of 20% of the total. 
On Jan. 1, 1955, there were 26 tv transmit- 
f rs operating in West Germany, most of them 
iing repeater stations fed from the studios of 
1 ven different semi-official networks (yet pro- 
dicing one joint program, almost no local ones), 
xi sting transmitters operate on channels 2 
w 11 and cover 60% of the area's population. 
I A recent survey in West Germany disclosed 
lat interest in radio spot commercials is rising 
,;spite adverse propaganda in competing media. 
k 1954, 72% of listeners voted in favor of 
1 rmtinued radio spot commercials, against 62% 
jk 1952 and 68% in 1953. 


j.USTRIAN Postal Administration will spend 
total of about $2.5 million for construction 
:tf four tv transmitters, additional vhf stations 
!nd relay lines. Plan requires start of construc- 
' on work in early 1955. 

j aly: 

LAI's latest plans are for 13 new vhf radio 
s-ansmitters in Italy in 1955. This will bring 
tae total of vhf stations in Italy to 27. Stations 
flail carry all of the three different national 
i rograms. 

U urovision: 

. WATTS of Britain, E. Haas of Switzerland, 

L. Wallenborn of European Radio Union, H. 

.'lato of West Germany, figures in Eurovision, 
net in Frankfurt, West Germany, to set new 

"lans for further Eurovision hookups in early 
955. Talks resulted in plans for 24 programs 

jD be exchanged in January to April 1955. Den- 
nark, which discontinued its Eurovision part- 
nership after the mid- 1954 hookup, has not yet 
nnounced any plans to rejoin the network. 


XCCORDING to available statistics there were 
1)4,689 licensed tv sets operated in France. 

'\n unknown number of additional sets are 
>perated without proper licenses. Gap between 
)ffkial statistics and actual number of sets in 
operation is illustrated by the fact that dealers 
n Marseille report sales of more than 5,000 

sets while statistics for Department Bouches 
3u Rhone, Marseille area, has only 10 sets on 
he list. 


COMMERCIAL tv station in Luxembourg will 
start in early 1955. Station, to operate under 

call of Tele Luxembourg, is owned by Com- 
pagnie Des Compteurs, Compagnie Generale 
de T.S.F., Banque De Paris, and Agence Havas. 
Program is supplied by Compagnie Luxembour- 
geoise de Radiodiffusion. Sales representative 
for the new station, one of the few European 
ones operating on a straight commercial basis, 
is Informations Et Publicite Co., Luxembourg. 

Canadian Tv Set Sales 
Reach $184.6 Million 

CANADIAN tv receiver sales in the first 1 1 
months of 1954 amounted to 530,350 receivers 
valued at $184,607,674, according to a report 
of the Radio-Television Mfrs. Assn. of Canada. 
Sales in the same period in 1953 totaled 313,633 
receivers. Record November sales amounted 
to 93,649 sets. Most sets sold were in the 
18-22-inch screen group, accounting for 68,176 
sets of the November total. 

Most sales in the January-November period 
were made in the Montreal area, totaling 
148,081 sets. Toronto area sales totaled 93.544 
sets in that period. Ontario sales in the Janu- 
ary-November period totaled 219,860 sets; 
Quebec sales, 179,401; British Columbia, 
52,457; the three prairie provinces, 58,911, and 
the four Atlantic Coast provinces, 19,721. 

Overseas Broadcasts Cut 

OPERATION of the international service of 
Canadian Broadcasting Service will be cut by 
at least 20% in the 1955-56 fiscal year under 
Canadian government policy to cut the budget 
for this service by $500,000 from $2,300,000 
in the current fiscal year ending March 31. The 
cut will mean curtailment of shortwave broad- 

casts to Europe and possibly to Latin America 
and Australia. There will be no curtailment 
of the service to Canadian troops in Europe 
and the Canadian Arctic. Broadcasts to Fin- 
land are expected to be completely cut and 
broadcasts to Holland, Italy and the Scandi- 
navian countries will be considerably reduced. 
Broadcasts to countries behind the Iron Curtain 
will not be reduced from the present average 
of about seven hours a week to Russia, Poland, 
Ukraine, Czechoslovakia and East Germany. 
Currently the international service broadcasts 
for the Canadian government about 115 hours 
weekly in 16 languages from studios at Montreal 
and transmitters at Sackville, N. B. 

Philippine Agency Reports 
On Tv Sets, Listenership 

THERE ARE more than 5,000 tv sets within a 
100-mile radius of Manila, approximately 3,000 
within the city (with a 2-million population) 
and about 2,000 in outlying Philippine prov- 
inces, according to a report from Antonio R. 
de Joya & Assoc., Manila advertising agency, to 
V. S. Becker Adv. Service, New York. The 
Becker concern serves as New York office of the 
Manila agency. 

Average audience per set in the Philippines is 
far larger than in the U. S., de Joya reported, 
with an average of 13.7 persons watching per 
receiver. The price of tv sets, 600-700 pesos 
($300-$350), while keeping down their distribu- 
tion, means that the audience is composed 
largely of middle and upper income families, 
prospects for luxury merchandise. In the Phil- 
ippines, alcoholic beverages may be freely ad- 
vertised on tv and radio, the agency said. 

A half-hour tv program in Manila costs about 




and an 


475 Fifth Avenue 
New York 17, N.Y. 



January 10, 1955 • Page 85 

500 pesos ($250), de Joya said, including 
everything: time, talent, production, etc. The 
de Joya agency itself is currently producing five 
tv shows: Variety Theatre,, sponsored by Stand- 
ard Alcohol Co.; What's Your Eye-Q?, spon- 
sored by P. Lorillard Co. for Kent cigarettes, 
and three sustaining shows, Let's Sing the 
Latest, Beat the Experts and Singer of the 

Three 1955 Investigations 
Seen for Canadian Radio-TV 

BUSY YEAR for investigations into radio-tv is 
expected by the Canadian broadcasting indus- 
try. Preparations are being made by the Cana- 
dian Assn. of Radio & Television Broadcasters 

for at least three investigations at Ottawa. 
There is scheduled a Royal Commission on 
Copyright, at which the CARTB will present a 
brief. A Royal Commission on Television is 
anticipated, having been suggested by the 
Massey Commission in 1950, when it recom- 
mended setting up a national television sys- 
tem and a review of the status of television 
within three years of the establishment of a 
government system. The Canadian Broadcast- 
ing Corp. began telecasting in September 1952. 
The annual Parliamentary Broadcasting Com- 
mittee is expected to sit this year, and may 
possibly investigate the growth of tv at the 
same time. Urged is elimination of the CBC tv 
monopoly in Montreal, Toronto, Ottawa, Hali- 
fax, Winnipeg and Vancouver. 



RrTilGl all 


And what a rush it has been! 

In the short period of just 60 days, 7 
national and regional advertisers 
have moved their half-hour shows to 
CHANNEL 6, the station that covers 

Advertisers in the BILLION DOLLAR 
SAN DIEGO MARKET are digging 
for sales. They are calling on the 
down-to earth, pickand shovel selling 

methodsof station SELI and they're 

striking Southern California gold! 

We've no secret formula, but there 
must be . . . there are . . . good reasons 
for this great migration: 




Would you like our 


Representative to call? 

W 0(0)0 Monicetr 

JULIAN M. KAUFMAN, General Manager 

General Offices: 4229 Park Boulevard 
San Diego 4, California 



// Olympia Beer 


/ 1\ \ V Webers Bread 

^&Pv~ "RIN TIN TIN" 

y I i \\ National Biscuit Company 


/». . \\ Town Talk Bread 


/'/l^ Vogue Soap 


Standard Oil Co. 


/ . . v >^ Laura Scudder Potato 
/ ' | V Chips & TV Time Popcorn 


Gillett to British Post 

ROLAND GILLETT, former radio-tv direct 
of Biow Co. and tv program producer, has be> 
appointed head 
all British commt 
cial tv programs f 
the London area. I 
will serve as co: 
troller of prograr 
ming and productic 
for Associated - R 

I diffusion Ltd., who: 
S t^S^ first commercial tel 

casts in Great Brita 
are scheduled to b> 
gin in Septembi 

Before his associ; I 
tion with Biow, M 
Gillett was tv supervisor at Young & Rubican 
and later vice president in charge of radio-t 
production there. In a previous associatio 
with CBS-TV, he served as first director c 
Toast of the Town and also directed Winnt 
Take All. . 

Canadian Retail Data Issued 

DETAILED listing of retail sales in Canad 
in 20 categories has been released by Canadia. 
Broadcaster & Telescreen, Toronto publica 
tion. The annual supplement, Canadian Reta, 
Sales Index, gives figures for 1954-55 based o 
1953 retail sales estimates of the Canadia 
government's Dominion Bureau of Statistic; 
and on the Bureau of Broadcast Measurement' 
radio homes estimates. The summary shows 
population of 15,018,000, a total of 3,748.00' 
radio homes (96.4% of all households) am 
total retail sales of $12,092,174,000. G. E 
Rutter, market research consultant, Torontc 
compiled the figures. 


CKX-TV (scheduled to start operation earl; 
this month) Brandon, Man., issued first rat 
card with Class A hour, $150; half-hour, $90 
quarter-hour, $60, and one-minute announce 
ment, $33. Station, with GE equipment anc 
represented by All-Canada Television, Toronto 
has 19.3 kw video and 9.65 kw audio. John B 
Craig is general manager. 

CKSO-TV Sudbury, Ont., has issued third rati 
card, effective Jan. 1, with Class A hourly a 
$200, half-hour at $120 and one minute an 
nouncements at $40. 

British Industries Fair, London, England, plan: 
spot announcements on number of Canadiai 
radio stations for 1955 exhibition to be helc 
early in May. Account being placed by Walsr 
Adv. Co. Ltd., Toronto. 


C. W. McQuillin, radio-tv director, Cockfield 
Brown & Co. Ltd. (adv.), Toronto, appointed 
director of Bureau of Broadcast Measurement, 
same city, after five years as chairman ot 
BBM's research and development committee. 

Joseph Brouillard, formerly with RCA tube 
dept., Harrison, N. J., appointed manager, sales 
div., recently-formed tube div., RCA Victoi 
Co. Ltd., Montreal. 

Robert Alban, drama producer, CBH Halifax, 
N. S., to CBHT (TV) there as program pro- 


Page 86 • January 10, 1955 

Broadcasting • Telecasting 



NABET and AFTRA personnel 
go back to work at Westing- 
house's San Francisco station. 
FCC is investigating charges of 
sabotage there. 
iREEMENT last Thursday between KPIX 
V i . Westinghouse station in San Francisco, 

I two striking unions — NABET and AFTRA 
-irought to an end a three-week impasse 
-ing which supervisory personnel kept the 
lion in operation. FCC's West Coast office 
nvestigating KPIX charges that station equip- 
( nt was sabotaged. 

3 hilip G. Lasky. KPIX general manager, 
d both unions started returning to work late 
ursday under the settlement-agreement. A 
p-year contract was formally signed with 
\BET at 2 p. m. Thursday. Terms had been 
■eed to informally last Tuesday. 
Mr. Lasky said 44 NABET employes will 
. the same wage offered by management long 
^ore the strike was called Dec. 14. Formal 
l.ning of a new AFTRA two-year contract 

II take place next week, he said. 

Included in the strike settlement, he said, 
is an agreement by NABET members to re- 
~ii any equipment damage "discovered dur- 
g the period of technical readjustment under 
: jpervision of KPIX executives." 
. The 11 NABET floor men who had been 
tting $97 per week will get a 6% increase 

d an additional 1% after a year. Thirty-three 
;hnicians who had been getting $132.46 are 
jitting similar percentage increases. 

Asked One-third Boost 

1 At the time of the strike the NABET local 
ps asking a 33 1/3% boost in salary. Mr. 
asky said management secured removal of 
rtain provisions in the old contract it had 
msidered undesirable. 

Management obtained the right to take legal 
•lion against anyone who engaged in or 
inspired to engage in sabotage of equipment. 
ABET members are being recalled to work 
l an individual basis at the discretion of man- 
I'ement while equipment is repaired and pro- 
jction of live programs is resumed. 

Last week's accord followed a week of ne- 
gations in which federal conciliators par- 

On the first day of the strike, Dec. 14, Mr. 
jasky charged that supervisory engineers 
bund "widespread evidence of sabotage to 
xhnical equipment." During the strike, he 
dded, executives and supervisors who were 
.perating the station discovered that operation 
. ith fewer people was practical. As a result, 
rderly reductions in the technical staff will 
ike place in the immediate future, he added. 

AFTRA members returned to work im- 
lediately when the contract was signed be- 

E:en NABET and the station. Only six KPIX 
ployes are covered but over 30 performers 
the station are affected by Wednesday's 
VFTRA accord. AFTRA had ignored NABET 
•ieket lines during the first week of the strike. 

KPIX announcers who earn $145 a week 
n the old contract will get $150, with directors 
■ 1o received S160 going up to $170. Revisions 
n commercial fees were effected and some 
lisputed details of the old contract were modi- 

Both unions receive benefits of the liberalized 
Le insurance, retirement and welfare program 
hat had been announced to all KPIX em- 
Voyes when Westinghouse acquired the sta- 

tion last summer. The program was formally 
offered the two unions when bargaining began 
last September, according to Mr. Lasky. 

After the first week of the strike KPIX went 
on a complete network and film operation. 

Six Trustees Named 
To Tv Welfare Plan 

SIX TRUSTEES and their alternates, repre- 
senting management and television performers, 
were appointed last week to administer the new 
welfare and pension plan agreed upon in con- 
tract negotiations between the four television 
networks and the American Federation of Tele- 
vision & Radio Artists [B*T, Nov. 22. 1954]. 

The pension and welfare plan, covering tele- 
vision performers only, requires employers to 
contribute 5% of "gross compensation" due 
each artist, but talent will make no contribu- 
tion. Industry estimates are that about $50 
million will be spent for tv talent by advertis- 
ing agencies and networks during this year, 
and on this basis, the plan would realize about 
$2.5 million. 

The trustees chosen to represent management 
are: I. S. Becker, president. Air Features Inc., 
program production firm; Emanuel Sacks, vice 
president, NBC, and Edward G. Wilson, vice presi- 
dent, J. Walter Thompson Co., New York. The 
alternates are: Gordon Gray, vice president of 
General Teleradio Inc. and general manager of 
WOR-AM-TV New York; Geraldine B. Zorbaugh, 
secretary and general counsel, ABC. and David 
Miller, vice president, Young & Rubicam, New 

The trustees representing the television per- 
formers are: George Heller, national executive 
secretary, AFTRA: Clayton (Bud) Collyer, an- 
nouncer and a director of the federation's New 
York local, and Frank Nelson, an actor and 
national president of AFTRA. The alternates for 
the performers' trustees are: Claude McCue, Alex 
McKee and Raymond Jones, all employes of the 
federation's executive staff. 

First meeting of the trustees is scheduled 

for tomorrow (Tuesday). It is not known when 

the pension and welfare plan will be placed 

into actual operation, because there are various 

problems that have to be solved. 

NLRB Rules Against AFM 

LOCAL 802, AFM. New York, has been 
ordered by National Labor Relations Board 
to cease picketing activities at Yankee Stadium 
and Parkway Rink in connection with a dis- 
pute involving WINS New York. The board 
found the AFM local had been engaging in 
secondary boycotts in violation of the labor 
laws. The picketing started last April. 

NLRB dismissed a complaint brought against 
WPRA Mayaguez. P. R., by union talent on the 
ground the case did not come within the mini- 
mum of $200,000 gross business annually. It 
ordered an election at CBS New York to deter- 
mine representation of six film cameramen. 
AFL and IATSE both claim the cameramen. 


SURVEYING a contract for 52-week spon- 
sorship of Ziv's Mr. District Attorney on 
WCOA Pensacola, F!a., is George Simp- 
son Jr., vice president of the Owsley Lum- 
ber Co. Standing is J. Holliday Veal, 
WCOA manager. 

Keystone Adds Six Stations 

SIX new stations have joined Keystone Broad- 
casting System, bringing the network's total af- 
filiates to 791, it has been announced by KBS. 
New affiliates are WIPS Ticonderoga, N. Y.; 
KOBE Las Cruces, N. M.; KCMU Columbia, 
Mo.; KTLD Tallulah, La.; and WSTU Stuart 
and WRWB Kissimmee, both Florida. 


Thor Corp. (appliances), Chicago, has endorsed 
group of syndicated radio shows of RCA Re- 
corded Program Services, N. Y., for co-op ad- 
vertising, whereby dealers may charge sponsor- 
ship up to 50% to their co-op advertising funds. 
Group includes: Aunt Mary, daily quarter-hour 
daytime serial; The Weird Circle, weekly half- 
hour mystery; A House in the Country, weekly 
half-hour situation comedy; Three Suns and a 
Starlet, three-times-a-week 15-minute musical 
program, and Stand by for Adventure, three- 
times-a-week quarter-hour adventure series. 

McGraw Assoc. (program productions), N. Y., 
moves to 33 W. 42d St. 

Capitol Records, Hollywood, will transcribe 
children's record album featuring CBS Radio 
and CBS-TV comedian Jack Benny, sometime 
this year. 

INDISPENSABLE for Radio & TV Stations 


^ Sound Effects Library 

Over 1000 effects recorded from life. Special "Basic" selection 
of 25 of the most needed discs, available at package price 
Send for FREE Catalog 

Also distributed in 
Canada: S. W. Caldwell, Ltd. 

447 Jarvis St., Toronto. 

New York: Charles Michelson., Inc. 
15 West 47th St. 



360 N. Michigan Ave., Chicago 1, 111. 



January 10, 1955 

Page 87 



TO SHOW the situation could be worse when 
snows and winds hit most of New Mexico late 
last month, Dave Muhlstein, news director of 
KSVP Artesia, N.M., placed and recorded a 
person-to-person telephone call to Stephen An- 
derson, mayor of Nome, Alaska. The mayor 
reported to Mr. Muhlstein that Nome was hav- 
ing a mild day of —25° and that skies were 
clear, with only four inches of snow on the 
ground. A —36° day has already been re- 
corded this year in Nome, Mayor Anderson 
said, and, on rare occasions, the temperature 
dips to — 40°. The recording was aired on a 
KSVP evening news show. 


BOSTON was discovered over 500 years before 
Columbus came to America, intimates "Who's 
Who in Boston (Past & Present)," a brochure 
distributed to agencies and advertisers by WEEI 
Boston. The man was Bjarni Herjulfson, a 
Norselander, one of the many past characters 
who are integrated with the present in the 
booklet. The present-day Boston history- 
makers, of course, are WEEI personalities. 
Boston's "most listened-to station" says that 
rather than recite its accomplishments of the 
last thirty years, "let us consider . . . some 
of the most colorful personalities in all his- 
tory (which) are part and parcel of Boston 
tradition . . .", adding it will not let itself go 
entirely unnoticed, since "our WEEI personali- 
ties play no small part in molding the charac- 
ter (and purchasing habits) of present-day 
Boston." The 12-page brochure is presented 















all the way through in an early American 
motif and contains drawings of each "who" 
and sketchings of the Boston scene on the 


FARM DIRECTORS are appearing in a seg- 
ment of a motion picture which has been pre- 
pared by the Reynolds Metals Co. and devoted 
to irrigation factors in agriculture. The series 
will be made available to tv and be distributed 
to Reynolds dealers throughout the county. 
Among farm directors participating were Dix 
Harper, WLS Chicago; Jack Jackson, KCMO 
Kansas City, and Bill Adams, KGO San Fran- 
cisco. Mr. Harper described the results of a 
demonstration at the WLS Farm Progress Show 
in Carroll County, Ind., Oct. 7. 


NEW SERIES of public service films for tv 
and general distribution will be produced by 
Sam Orleans & Assoc. of Knoxville and Oak 
Ridge, Tenn., Mr. Orleans has announced. Pro- 
duction headquarters for the series, to be called 
Atomic Energy Today, will be set up in New 
York. The 28-minute films, presented by 
leading American industries and the Atomic 
Industrial Forum Inc., made up of more than 
200 top industries and other organizations 
active in the atomic energy field, will be photo- 
graphed in 35mm Eastman color with 16mm 
black-and-white prints made for tv. Distribu- 
tion will be handled by Sterling Television Co. 
Mr. Orleans said he anticipated an audience 
of 7.5 million with 300 telecasts to be made in 
125 markets. The series, which will cover 
atomic energy from ore mining to nuclear re- 
actions, is being presented to tell the public 
of the work of competitive free enterprise in 
atomic energy development. 


GENERAL MOTORS' "Motorama of 1955" 
will be previewed Jan. 19 on NBC-TV, 10-11 
p.m. EST. The telecast will be on some 100 
stations. Comedian Bob Hope will lead tv 
viewers on a visit to the GM auto show, which 
will originate at the Waldorf-Astoria in New 
York. The Motorama will be open to the 
public Jan. 20-25 and then go on a four-city 
exhibition tour. 


PROMOTION plan of KMOD Modesto, Calif., 
to build its nighttime audience started Dec. 
23 with the airing of IDs which said, "KMOD 
1360 on your dial Modesto. Beginning January 
3. with TNP." The announcements were 
changed Dec. 30 and thereafter to say "KMOD 
1360 on your dial Modesto. Starting January 3, 
PROGRAMMING." In the revised 6:30 to 
midnight format, to block ". . . family interest 
programs which will compel local listenership 
— tv not withstanding," youth interest, radio 
bingo, mystery, phone-in and dancetime pro- 
grams are interspersed with network newscasts. 
KMOD also is using direct mail and newspaper 
ads in its promotion campaign. 


UNSCHEDULED tour of KWTV (TV) Okla- 
homa City was conducted Dec. 28 when 1 1 
inches of snow and 60-mile winds struck the 
city. Drifts blocked all highways and those 
bogged motorists seeking shelter at KWTV 
studios were given a hot cup of coffee and a 
tour of the building. Al Hazelwood, sports- 
caster marooned with other employes at the 

studios 10 miles from downtown Oklahoir, 
City, led the red-eyed group through the su 
tion at 3 a.m. State highway crews opened th 
roads early in the morning and traffic and tel< 
vision talent moved normally. 


EIGHT-PAGE brochure calling attention t I 
its increase in power (3 16 kw) and its new highe I 
tower (1,049 ft.) has been released by WJAR I 
TV Providence, R. I. The book includes 
gallery of station personnel and shows th I 
various phases of station operation. The stt I 
tion's identification symbol, the Rhode Islan I 
red rooster, is displayed on the front cover an I 
the back cover carries a map of WJAR-TV" I 
new predicted contours. 


WNNJ Newton, N. J., celebrated its first year o I 
operation last month with a special hour broad 
cast from the city's Newton Theatre. Bol 
Hamilton, station program director, wrote am I 
produced the show, which filled the theatre a 1 
9 a.m. Most of the station's talent was featurei 
in the program and it continued to entertaii 
the audience after the show was concluded. / 
special talent contest also highlighted the event 
WNNJ, "The Voice of Sussex County," report' 
nearly tripling its personnel from a year age 
and being in good condition, both financiallj 
and in the public opinion. 


NEW midnight show, Speak to the Stars, ha; 
been started on WHAM Rochester, N.Y.. bj 
Dick Doty. Top people in show business and 
the music world are interviewed by telephone 
by Mr. Doty and recordings are made and 
aired 4/10 of second after the interview's con- 
clusion, he reports. The personalities wire Mr. 
Doty collect to inform him when they will call. 
The Monday through Friday program started 
Jan. 4. 


RELIGIOUS aspect of Christmas marked the 
Christmas Eve programming of KGBC Galves- 
ton, Tex., as the station successively broadcast 
the birth of Christ, as told by St. Luke; Christ- 
mas Carols by six outstanding Galveston Coun- 
ty school choruses; a program of Christmas 
music by four Galveston church choirs with 
short talks on Christmas' meaning by two local 
pastors, and the community Christmas service 
of the First Lutheran Church from the city's 
Pleasure Pier. To emphasize the real meaning 
of Christmas, KGBC sent a check to the local 
Salvation Army equalling the amount spent on 
gifts for clients and agencies in previous years. 
Copies of the letter enclosed with the check 
were sent to the agencies and clients together 
with hand-written personal greetings. Both the 
programming and the charity check ideas pro- 
voked favorable response, the station reports. 


STING of the cancellation by Kaiser-Frazer 
Sales Corp., Los Angeles, of participations in 
the KLAC Hollywood Peter Potter Show was 
eased somewhat for station executives by an 
accompanying letter from the automobile firm. 
The • letter, facsimiles of which were distrib- 
uted to advertisers and agencies by KLAC. 
states in part that results of the Potter program 
"were little short of sensational," but that the 
home office had ordered the cancellation be- 
cause the local firm will have no new cars to 
sell for at least 30 days, having sold out its 
previous stock. 

Page 88 • January 10, 1955 

Broadcasting • Telecasting 

Sherlock at the Sheraton 

TEASER announcements, promotional gim- 
micks, a master detective and a closed-circuit 
telecast were parlayed by a supermarket 
chain into the sale of all available coopera- 
tive advertising for a 52-week tv show within 
24 hours. Ervin Levinson, advertising man- 
lager for Wrigley's Supermarkets — which 
operates 60 stores in the greater Detroit area 
— started the campaign by sending to 175 
food brokers, manufacturers' representatives 
land suppliers invitations to '"Wrigley's 
mystery party." Accompanying each invita- 
tion were a pipe, magnifying glass and 
"Sherlock Holmes"' cap with the copy stress- 
ing "elementary." When guests were assem- 
bled in the grand ballroom of Detroit's 
Sheraton Cadillac Hotel after cocktails and 
a buffet supper, the closed-circuit telecast 
began. The telecast revealed how Sherlock 
Holmes was working for Wrigley's Super- 

markets via the Sheldon Reynolds' tv film 
series (Wrigley's sponsors the Sherlock 
Holmes series over WXYZ-TV Detroit) and 
included an excerpt from one of Holmes' ad- 
ventures. During intermission, Dalton Dan- 
non, Detroit representative for Motion Pic- 
tures for Television, outlined the pre-selling 
job accomplished on the series by national 
magazines and told of the successful recep- 
tion the series has received in New York. 
Mr. Levinson explained the package deal be- 
ing offered to participating sponsors on a 
52-week basis and a dummy edition of the 
Detroit Times was displayed bearing the 
headline: "Wrigley's Captures the Great 
Sherlock." Twenty-four hours later Mr. 
Levinson had signed contracts for all the 
cooperative time available — 104 participat- 
ing spot announcements. 


.OGRAM game titled Ringo Bingo, de- 
oped by Azrael Adv. Agency, Baltimore, 
;s bingo cards obtainable at a sponsor's 
>re. It is designed for both radio and tv sta- 
ins. The agency describes it as "a pure give- 
•ay game lacking the element of considera- 
n." Different colored game sheets are used, 
th new serial numbers supplied each week. 


FTER nine years with WIBC Indianapolis, 
e "Dixie Four," a gospel and spiritual singing 
lartet, has moved to KMA Shenandoah, Iowa, 
'ective last week. The group, formed in 1936, 

\d a 15-minute weekly show on MBS from 

■'47 to 1953. At KMA the quartet will do 
veral daily programs and will be available 
r personal appearance tours throughout a 
ur-state area. Members of the group are: 
orman Wood, second tenor and business man- 

;er; Joe Thomas, first tenor; Melvin Redd, 
iritone, and Tommy Mitchell, bass. Pianist 

\ Wayne Griffin. 



BC-TV is circulating a 28-page candid pic- 
;ire booklet as a promotion piece for its Home 
low (Mon.-Fri., 1 1 a.m.-noon EST). The 
.Doklet presents a behind-the-scenes view of 
iie program's preparation, merchandising and 
•lling. opening with candid shots of Home on 
ie air and then dipping into picture stories of 
;ople and activity which make up the pro- 
ram. The brochure points up sponsor interest 
jj i the show, point-of-sale activity and Home's 
;liing power. 


ddie Cantor hand puppet to its sales pro- 
lotion kit for the Eddie Cantor Comedy Thea- 
■r. The puppet, approximately 12 inches high, 
designed to be used by sponsors as a self- 
cuidating item, a box-top offer or a free 
rite-in offer. 


LROW Oakland, Calif., has set up a new 
olicy on news broadcast content. Program 
Xrector Ray Yeager has memoed the station's 
cws department: "Effective immediately, will 
cu please eliminate from KROW newscasts 


and from the news file, stories dealing with 
personal tragedy, such as persons dying in fires, 
auto collisions and mayhem. We wish to make 
KROW news as pleasant as possible to listen 
to (even in this chaotic world), so accentuate 
the positive. Use accident roundups and statis- 
tics, but delete the bloody details. Naturally 
this will require some personal judgment when 
prominent persons are involved." 


CHRISTMAS shoppers in Stephenville, Tex., 
were relieved of the worry of overtime parking 
Christmas Eve when KSTV there picked up 
the parking meter tabs. The city council grant- 
ed a request of Galen O. Gilbert, owner and 
manager of KSTV, to pay $50, the meters' 
average daily take. The promotion was aided 
by the city's chief of police, who helped in 
placing covers over the meters. 


WRCA-TV New York, in cooperation with 
Time magazine, is presenting a weekly series 
titled Man of the Year (Sat.. 1-1:30 p.m. 
EST). The initial show (Jan. 8) was devoted 
to the 1954 Man of the Year selected by Time, 
Secretary of State John Foster Dulles. Subse- 
quent programs will recount the story of indi- 
viduals who have left their mark in history. 


PROGRAM designed to spotlight the "most 
important day in the life of a young couple" has 
been started by WBBM-TV Chicago under the 
title of Your Wedding Day. A couple is se- 
lected each Sunday to be married in front of tv 
cameras by a clergyman of their denomination. 
The ceremony is planned in accordance with 
the bride's wishes as to her trousseau and other 
factors. Franklyn McCormack and Patricia 
Vance serve as host and hostess, interviewing 
the couple and recounting the story behind their 
romance and their future plans. Snyder & Son 
(electric appliance dealer) sponsors the new 
series (Sun., 12:30-1 p.m. CST) and furnishes 
the bride's trousseau and the bridemaids' outfits. 


CKSO-TV Sudbury, Ont., has started a weekly 
half-hour show in which a professional man 
is interviewed by teenagers on his profession 
as a career for young people. 





is favored by location 
in a 4-city metropoli- 
tan area, surrounded 
by 10 of the most pro- 
ductive rural counties 
in the nation. 
In both radio and tv 
WHBF is the Quad- 
Cities favorite. 

Les Johnson, V. P. and 
Gen. Mgr. 


lipristnted by Avery-Knodil, Inc. 









broadcasting exclusively 
to 1,466,618 Negroes— 
never reached before. 
Top Hooper and Pulse 
rated Station in the Mem- 
phis Market! 

W rite noic for 
''Golden Market'' Survey. 
WDIA, Memphis 

Represented by 


January' 10, 1955 

Page 89 


Station Authorizations, Applications 

(As Compiled by B • T) 

December 29 through January 5 

Includes data on new stations, changes in existing stations, ownership changes, hearin 
cases, rules & standards changes and routine roundup. 




A WHITE Chevrolet Corvette sports car has 
been converted into a rolling billboard for 
KBIG Avalon, Calif., with the sides and back 
carrying station outdoor advertising placards 
featuring the KBIG "mermaid" trademark. The 
vehicle will be used by the KBIG promotion de- 
partment for parades, special event broadcasts, 
fairs, exhibits and in publicity assignments. 


CJON St. John's, Nfld., has distributed scrib- 
blers to school children in the city, with a list 
of CJON's children shows on the back cover 
and a drawing of the station's microphone on 
the front for coloring. A bicycle has been 
awarded for the best coloring job. The station 
also has arranged with a local ice cream com- 
pany to give one child a month a free ice 
cream cone every day of the year. The ice 
cream company sends out a secret message on 
its daily show to all children, which only can 
be unscrambled with the use of a special de- 
coder set sent to any listener. The first child 
to come up with the decoded message gets the 
ice cream cone supply. 


GUIDE for television performers has been pre- 
pared by WOI-TV Ames, Iowa, educational out- 
let of Iowa State College, for persons appear- 
ing on that station. The 12-page booklet, "So 
You're Going to be on WOI-TV," gives tips 
on how to appear most effectively on tv, cover- 
ing such subjects as dress, bearing and speech. 
The presentation also contains a section on 
the station itself, including its purpose and 
operation, and a section on various awards 
WOI-TV has received. The policy of the sta- 
tion is declared in the brochure, stating WOI- 
TV "is dedicated to bringing the best the col- 
lege has to offer to the schools, cities and 
farms of Iowa, with programs of education, 
entertainment and public service." 


CALENDAR-BLOTTER has been sent to ad- 
vertisers and agencies by WKBN-AM-TV 
Youngstown, Ohio, along with the stations' 
wishes for a happy and prosperous new year. 
The promotion piece includes 1954 and 1956 
calendars as well as one for 1955, and the 
three blotters each come in a different color. 
WKBN-TV also has sent out a rating report 
on Youngstown's programming. The ratings, 
based on October Hooperatings, show WKBN- 
TV taking 363 out or 451 quarter-hour firsts 
and 72 out of 109 programs with a rating of 
11.0 or better. 

CP — construction permit. DA — directional an- 
tenna. ERP— effective radiated power. STL — 
studio-transmitter link, synch, amp. — synchro- 
nous amplifier, vhf— very hleh frequency, uhf — 
ultra high frequency, aat. — antenna, aur.— aural, 
vis. — visual, kw — kilowatts, w — watts, mc — 

FCC Commercial Station Authorizations 

As of Dec. 31, 1954* 




Licensed (all on air) 




CPs on air 




CPs not on air 




Total on air 




Total authorized 




Applications in hearing 




New station requests 




New station bids in hearing 



Facilities change requests 




Total applications pending 




Licenses deleted in Dec. 

CPs deleted in Dec. 




* Does not include noncommercial educational 
fm and tv stations, 
t Authorized to operate commercially. 

* * » 

Am and Fm Summary through Jan. 5 

Appls. In 
On Pend- Hear- 

Air Licensed CPs ing ing 

Am 2,671 2,651 123 172 76 

Fm 554 535 25 8 


New Tv Stations . . . 


Fairbanks, Alaska— Northern Tv Die. (KTVA 
[TV] Anchorage) granted vhf ch. 11 (198-204 mc); 
ERP 11 kw visual, 5.5 kw aural; antenna height 
above average terrain minus 50 ft., above ground 
165 ft. Estimated construction cost $133,824, first 
year operating cost $135,000, revenue $140,000. 
Post office address Mt. McKinley Bldg., 4th & 
Denali St., Anchorage. Studio and transmitter 
location 3d & Lacey Sts., Fairbanks. Geographic 
coordinates 64° 50' 35.7" N. Lat, 147° 42' 47.6" W. 
Long. Transmitter RCA, antenna GE. Legal 
counsel Miller & Schroeder, Washington. Con- 
sulting engineer Jack M. Walden, Anchorage. 
Principals include Pres. A. G. Hiebert (27.6%); 
Vice Pres. Jack M. Walden (6.7%); Sec. James E. 
Weir (3.0%), and Treas. Robert H. Romig (4.1%). 
Granted Dec. 29. 

megacycles. D — day. N — night. LS — local sue 
set. mod. — modification, trans. — transmit* ■ 
unl. — unlimited hoars, ke —kilocycles. SSA- 
special service authorization, STA — special tem- 
porary authorization. (FCC file and hearin 
docket numbers given in parentheses.) 

Television Station Grants and Applications 
Since April 14, 1952 
Grants since July 11, 7952: 

vhf uhf Tota 

Commercial 268 316 584 

Educational 15 18 33 

Total Operating Stations in U. S.: 

vhf uhf Tota 

Commercial on air 297 116 413 

Noncommercial on air 6 3 9 

Applications filed since April 14, 7952: 


















1 One hundred-eighteen CPs (21 vhf, 97 uhf) hav( 

been deleted. 
J One applicant did not specify channel. 
' Includes 33 already granted. 

* Includes 617 already granted. 


Sharon, Pa. — Community Telecasting Co., uhf 

ch. 39 (620-626 mcl; ERP 1.48 kw visual. 0.97 lav 
aural; antenna height above average terrain 323 
ft., above ground 227 ft. Estimated construction 
cost $75,000, first vear operating cost $60,000. reve- 
nue $70,000. Post office address % Station WFAR 
Farrell. Pa. Studio location to be determined. 
Transmitter location Homewood Drive, 350 ft. E 
of N. Buhl Farm Drive, Sharon. Geographic 
coordinates 41° 14' 44" N. Lat., 80° 28' 14" W. 
Long. Transmitter Gabriel, antenna Continental. 
Principals are Sanford A. Schafitz (50%), sole 
owner of WFAR Farrell, Pa., and applicant for 
new am station at Salem, Ohio, and Guy W. Gully 
(50%), banker. Filed Jan. 4. 

Existing Tv Stations . . . 


KQTV (TV) Ft. Dodge, Iowa— Northwest Tv Inc. 

granted mod. of CP for ch. 21 to change ERP to 
214 kw visual and 112 kw aural. Granted Dec. 28: 
announced Jan. 4. 

KEPR-TV Pasco, Wash.— Cascade Bcstg. Co. 

granted STA to operate commercially on ch. 19 
for a period of 10 days pending receipt of verified 
request. Granted Dec. 23; announced Jan. 4. 


WJLB-TV Detroit, Mich.— Booth Radio & Tv 
Stations Inc. FCC deleted tv station on ch. 50 at 
request of permittee. Deleted Dec. 29. 

WSBM-TV Saginaw, Mich.— Booth Radio & Tv 
Stations Inc. FCC deleted tv station on ch. 51 at 
request of permittee. Deleted Dec. 30. 


KFIF (TV) Fairbanks, Alaska— Midnight Sun 
Bcstg. Co. seeks mod. of CP for ch. 2 to change 
ERP to 5.6 kw visual, 2.76 kw aural; transmitter 
and studio locations to Lathrop Building, 516 2nd 
Ave., Fairbanks; antenna height above average 
terrain 45 ft. Filed Jan. 4. 

WBID-TV Detroit, Mich.— Woodward Bcstg. Co. 

seeks mod. of CP for ch. 62 to change ERP tc 
1000 kw visual, 500 kw aural; transmitter and 
studio locations to Penobscot Building, 645 Gris- 
wold, Detroit; antenna height above average 
terrain 643 ft. Filed Jan. 4. 




1701 K St., N. W. • Washington 6, D. C, NA. 8-3233 
Lincoln Building • New York 17, N. Y., MU. 7-4242 

Page 90 • January 10, 1955 

Broadcasting • Telecasting 

rVIRI (TV) Lake Placid, N. Y. — Great Northern 
Inc. seeks mod. of CP for ch. 5 to change 
idio location to 301 Cornelia St., Plattsburg, 
Y. Filed Dec. 28. 
SLOB (TV) Portland, Ore. — Ore. Tv Inc. seeks 
id. of CP for ch. 12 to change studio location 
915 N.E. Davis St., Portland; transmitter loca- 
n to 4700 S.W. 19th St.. Portland; ERP to 230.7 
■ visual. 129.4 kw aural; antenna height above 
erage terrain 1.001.2 ft. Filed Dec. 30. 
iTCAN-TV Milwaukee, Wis. — Midwest Bcstg. Co. 
aks mod. of CP for ch. 25 to change studio 
•ation to Schroeder Hotel, Wis. Ave., between 
i & 6th Sts., Milwaukee; ERP to 253 kw visual, 
5.5 kw aural: antenna height above average 
-rain 521 ft. Filed Dec. 30. 

lew Am Stations . . . 


Niles, Mich.— E. Harold Munn Jr. & E. Harold 
unn Sr. d/b as Voice of Berrien County, 1440 
:, 500 w daytime. Post office address Route 4, 
)X 5A, Coldwater, Mich. Estimated construction 
st S6.915, first year operating cost $54,000, reve- 
le S72.000. Principals in equal partnership 
e E. H. Munn Sr. (50%), and his son E. H. 
unn Jr. (50%). Both are officers-stockholders 
WSTR-AM-FM Sturgis, and WTVB-AM-FM 
oldwater. both in Michigan. Filed Dec. 28. 
Salem, Va. — R. B. Helms, Jack T. Helms & Carl 
Hoskins d/b as Southeastern Enterprises, 1360 
!. 1 kw daytime. Post office address % R. B. 
elms, Harlan, Ky. Estimated construction cost 
9.309, first year operating cost $55,000, revenue 
5.000. Principals in partnership include Pres. 
irl J. Hoskins (25%); R. B. Helms (50%), 43.7% 
ockholder Blanfox Radio Co., operator of 
HLN Harlan, Ky.; WCPM Cumberland, Ky., 
id WNVA Norton, Va.. and Jack T. Helms (25%), 
V stockholder Blanfox Radio Co. Principals 
re associated in bid for new am station at 
Cleveland. Tenn. Filed Dec. 28. 
Chambersburg, Pa. — James R. Reese Jr., 690 kc, 
■0 w daytime. Post office address South Moun- 
in. Pa. Estimated construction cost $12,635, first 
!ear operating cost S30.000, revenue $45,000. Mr. 
eese is a pastor and in charge of programming 
: WCHA-FM Chambersburg. Filed Dec. 23. 
Centerville, Tenn. — Tri-County Bcstg. Co. of 
ickman, Lewis & Perry Counties, 1570 kc. 1 kw 
aytime. Post office address General Delivery, 
stimated construction cost S17.522, first year 
Derating cost S36.000, revenue S50.000. Principals 
i equal partnership include Pres. J. Gill Thomp- 
m, retired businessman; Vice Pres. C. A. Ken- 
edy, attorney, and Sec.-Treas. James Buchannan 
"alker. Treasurer of the State of Tenn. Filed 
ec. 23. 


Colorado Springs. Colo. — Taylor Bcstg. Co. 
r ends bid for new am station on 1460 kc 5 kw 
avtime to specifv 5 kw day, 500 w night, direc- 
: onal night. Filed Dec. 29. 
Milan, Tenn. — West Tenn. Bcstg. Co. amends 
id for new am station on 1150 kc. 500 w daytime 
. i specify 1600 kc 1 kw. Filed Dec. 28. 

Existing Am Stations . . . 


WFMH Cullman, Ala.— The Voice of Cullman 
eeks CP to change from 1300 kc 1 kw daytime 
3 1460 kc 5 kw daytime. Filed Dec. 30. 

WMYR Ft. Myers, Fla.— Robert Hecksher seeks 
-P to change from 1 kw, directional night to 5 
kw, directional dav and night on 1410 kc. Filed 
SOec. 30. 

KWEW Hobbs. N. M. — KWEW Inc. seeks CP 
3 change from 1490 kc 250 w to 1480 kc 1 kw, 
irectional night. Filed Dec. 27. 

KOLS Pryor, Okla. — L. L. Gaffaney tr/as Lakes 
.rea Bcstg. Co. seeks CP to change from 250 w 
Id 1 kw on 1570 kc. Filed Dec. 27. 

KNAK Salt Lake City, Utah— Granite District 
:adio Bcstg. Co. seeks CP to change from 1 kw 
3 5 kw on 1280 kc. Filed Dec. 30. 

KSEM Moses Lake, Wash. — KSEM Inc. seeks 
:P to change from 1450 kc 250 w to 1470 kc 1 kw, 
irectional night. Filed Dec. 27. 

Ownership Changes 


KFLA. (TV) Anchorage, KFIF (TV) Fairbanks, 
Alaska— Richard R. Rollins granted assignment to 
■Iidnight Sun Bcstg. Co. for $100,000 interest in 
■Iidnight Sun. Principals include Pres. A. G. 
'ooley (1.8%); Vice Pres. Miriam Kinsey (2.4%), 
I'.nd The Lathrop Co. (91%). Midnight Sun is 
i -ensee of KFAR Fairbanks, KENI Anchorage. 
C JNO Juneau and KABI Ketchikan, all in Alaska 
granted Dec. 29. 

KB AY- TV San Francisco, Calif.— Lawrence A. 
iarvey granted assignment of CP for ch. 20 to 
\ri. Leonarcl Averett and his wife Lily V. Averett 
1 b as Bay Tv. No consideration is involved, 
^ranted Dec. 29. 

WJOL Joliet, 111.— Joliet Bcstg. Co. granted 
transfer of control to Joseph F. Novy & Jerome 
F. Cerny through sale of all stock for $112,500. 
Principals include Joseph F. Novy (Vz), chief en- 
gineer, WBBM-AM-FM-TV Chicago, and Jerome 
F. Cerny, engineer at WBBM stations. Granted 
Dec. 29. 

KFAD Fairfield, Iowa— Fairfield Bcstg. & Tv 
Corp. granted assignment of license to Hiawatha 
Bcstg. Co. for $21,500. Hiawatha Bcstg. is oper- 
ator of KCOG Centerville, Iowa. Principals in- 
clude Pres. S. A. Chesley (28.6%); Vice Pres. 
Jeanette Burch (27.3%); Treas. Dale G. Chesley 
(27.3%), and Sec. Harry L. Hanson Jr. (6.6%). 
Granted Jan. 5. 

WORC Worcester, Mass. — Radio Worcester Inc. 
granted voluntary assignment of license to WORC 
Inc. for $94,000. Principals include Pres. Robert 
F. Bryar (25%), free lance announcer and talent; 
Vice Pres. Harold Kaye (25%), president of Mar- 
lin Research Labs Inc., owner of tv rights on 
group of motion picture features; Sec. Marian 
Kaye (25%), and Treas. Shirley L. Bryar (25%). 
Granted Dec. 29. 

KPBM Carlsbad, N. M. — Coronado Bcstg. Co. 
granted transfer of control to Hazel H. McEvoy 
(57.1%), through transfer of 26.1% interest from 
estate of Maurice F. McEvoy. Granted Dec. 27; 
announced Jan. 4. 

WGBB Freeport, N. Y. — Harry H. Carman 
granted voluntary assignment to Long Island 
First Station Inc. for $95,000. Principals include 
Moses Hornstein (23.1%), general construction; 
Oscar J. Nollet (23.1%), general building con- 
struction; Norman F. Penny (23.1%), insurance; 
A. G. Weller (23.1%), bank president, and Sidney 
Friedman (7.6%), attorney. Granted Jan. 5. 

WAYS-TV Charlotte, N. C— WAYS-TV Inc. 
granted transfer of control to Hugh Deadwyler 
through sale of all stock for $4 and assumption 
of obligation of about $150,000. Mr. Deadwyler is 
owner of local advertising agency and pres. -treas. 
of Filmakers Association Inc., producer of motion 
pictures. Granted Dec. 29. 

WILE Cambridge, Ohio; WTRL Bradenton, Fla. 
— The McClelland Bcstg. Corp. granted assign- 
ment of license of WILE and transfer of control 
of WTRL to Land O'Lakes Bcstg. Corp. for $120,- 
000. Howard A. Donahue will now be sole owner. 
Granted Dec. 29. 

WADC Akron, Ohio — Allen T. Simmons granted 
assignment of license to wholly owned company 
Allen T. Simmons Inc. Granted Dec. 30. 

WDTV (TV) Pittsburgh, Pa— Allen B. DuMont 
Labs Inc. granted assignment of license to West- 
inghouse Bcstg. Co. for $9.7 million. Westinghouse 
is owner of KDKA-AM-FM Pittsburgh, WBZ-AM- 
FM-TV Boston, WBZA-AM-FM Springfield, Mass., 
KYW-WPTZ (TV) Philadelphia, KPIX (TV) San 
Francisco, KEX-AM-FM Portland, Ore., and 
WOWO Ft. Wayne, Ind. Granted Jan. 5. 

WKGN Knoxville, Tenn. — Clarence Beaman Jr. 
granted assignment of license to WKGN Inc. for 
$75,000. Principals include Pres. George P. Mooney 
(i 3 ); Sec.-Treas. Abe D. Waldauer (\ 3 ), and Vice 
Pres. Don Lynch (\ 3 \. Purchasers are associ- 
ated in ownership of WBSR Pensacola, Fla. 
Granted Dec. 29. 


WLBS Birmingham, Ala. — WLBS Inc. seeks vol- 
untary transfer of control to G. G. Pruett through 
transfer of 58.3% interest by E. D. Rivers Sr. in 
exchange for Mr. Pruett's notes and certificates 
of WMIE Miami, Fla. Mr. Pruett will now be sole 
owner. Filed Dec. 23. 

WPNX Phenix City, Ala.; Columbus, Ga. — Com- 
munity Bcstg. Co. seeks voluntary acquisition of 
control by Roy M. Greene through transfer of 
25% interest from his father Virgil R. Greene. 
Roy Greene will now own 53^3%; Virgil R. Greene 
will now own 13V3%- Filed Dec. 22. 

KSBW-AM-TV Salinas, Calif.— Salinas Bcstg. 
Corp. seeks assignment of license to new corpo- 
ration Salinas Vallev Bcstg. Corp. Principals 
include Pres. John C. Cohan (25%), Sec.-Treas. 
Wm. M. Oates (25%), and group of local business- 
men who own the remaining 50%. Filed Dec. 27. 

KYOS Merced, Calif. — Merced Bcstg. Co. seeks 
voluntary assignment from corporation to part- 
nership with principals C. O. Chatterton and 
Glenn E. McCormick each retaining 50% interest. 
Filed Dec. 27. 

KMBY-AM-TV Monterey, Calif.— The Monterey 
Radio-Tv Co. seeks assignment of license to Sali- 
nas Valley Bcstg. Corp. for $230,000 plus assump- 
tion of $117,000 in liabilities. Principals include 
Pres. John C. Cohan (25%), Sec.-Treas. Wm. M. 
Oates (25%), plus a group of local businessmen 
owning the remaining 50^. Filed Dec. 27. Salinas 
Valley Bcstg. operates KSBW-AM-TV Salinas. 

WOKZ Alton, 111.— Edward N. Palen seeks vol- 
untary assignment to whollv owned corporation 
Palen Bcstg. Corp. Filed Dec. 30. 

KCBC Des Moines, Iowa — Majestic Bcstg. Co. 
seeks voluntary transfer of control (60%) to Karl 
& Helen U. Peters for advancing S50.000. Filed 
Dec. 30. 

WADC Akron, Ohio — Allen T. Simmons seeks 
voluntary assignment of license to wholly owned 
corporation Allen T. Simmons Inc. Filed Decr-22. 

KRGA Springfield, Ore. — W. Gordon Allen seeks 
voluntary assignment of license to wholly owned 
corporation KRGA Inc. Filed Dec. 27. 

.WBSC Bennettsville, S. C— Bennettsville Bcstg. 
Co. seeks voluntary assignment to Atlantic Coast 
Life Ins. Co. for $110,000. Principals include Pres. 
Y. W. Scarsborough Sr.; Vice Pres. Y. W. Scars- 
borough Jr., and Sec. R. R. Scarsborough. Filed 
Dec. 30. 

Hearing Cases 

Daytime Skywave — FCC extended the time for 
filing of comments to April 17 and the date for 
filing replies to May 1, 1955, on the proposed rule- 
making for the promulgation of rules and regu- 
lations and standards of good engineering practice 
concerning standard daytime skywave transmis- 
sions. Action Jan. 3. 

Evansville, Ind. — Tv Application — By Memo- 
randum Opinion and Order, the Commission de- 
nied a joint petition filed Oct. 20, 1954. by WFIE 
(TV), ch. 62. Evansville, Ind., and WEHT (TV), 
ch. 50, Henderson, Ky., requesting de-intermix- 
ture of vhf and uhf commercial assignments in 
that area by reserving vhf ch. 7 at Evansville for 
noncommercial educational use in lieu of ch. 56. 
Chairman McConnaughey not voting; Commis- 
sioner Bartley dissenting. Action Jan. 5. 

WROW-AM-TV Albany, N. Y.— By Memoran- 
dum Opinion and Order, the Commission (1) or- 
dered hearing to consist of oral argument on 
Jan. 24. 1955, on application for transfer of con- 
trol of WROW-AM-TV, ch. 41, Albany, N. Y., from 
Hyman Rosenblum and 23 others to Lowell J. 
Thomas, et al., on issues to be argued on basis 
of facts alleged in Van Curler's petition to deter- 
mine whether a grant of the transfer application 
would violate the Commission's policy concern- 
ing ownership of broadcast stations by network 
personnel, because of the contractual or business 
relationships existing between CBS and Lowell 
Thomas as a CBS commentator, and to determine 
whether any existing understandings concerning 
the network affiliation of station WROW-TV vio- 
late the Sherman Act or the Clayton Act; (2) 
denied petition filed by WTRI (TV) ch. 35, Al- 
bany, N. Y., insofar as it requests reconsidera- 
tion of the Commission's grant on Nov. 3 of said 
transfer application (except to the extent that 
a hearing has been ordered), and (3) further 
ordered that the effective date of said grant of 


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RCA-833A. Air-Cooled Power 
Triode — in stock for immediate 
delivery. RCA-833A, $49.50 

Our prices and conditions of sale are 
identical to those of the manufacturer. 
Look to ALLIED for prompt delivery 
of all RCA Broadcast-type tubes. Let us 
save you time and effort. 

Refer to your ALLIED 308-page 
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IOO N. Western Ave., Chicago 80 
Phone: H Aymarket 1-6800 



January 10, 1955 

Page 91 


transfer application is not postpones pending 
conclusion of this proceeding. After hearing, 
parties will have 15 days to file proposed findings 
of fact and conclusions of law, and briefs as 
desired; thereafter the Commission will issue a 
decision on each of the issues, either dismissing 
it or designating it for evidentiary hearing before 
an examiner together with issues to be designated 
at that time. Action Dec. 29. 

Caguas, San Juan, P. R. — By Order, the Com- 
mission granted petition of the Department of 
Education of Puerto Rico insofar as it requests 
a stay of the effectiveness of Commission's Re- 
port and Order amending tv table of assignments 
by substituting ch. 6 plus for ch. 11 minus in 
Caguas, P. R., and substituting ch. *11 for ch. *6 
for educational use in San Juan, P. R., and ex- 
tended effective date to Jan. 31, 1955, pending 
action on the petition for reconsideration. Action 
Dec. 29. 

Waiver of Station Identification Rules — In order 
to permit special New Year's programs to be 
carried by radio and television broadcast sta- 
tions without interruption at midnight on New 
Year's Eve, the Commission announces a waiver 
of its station identification rules (Sections 3.187, 
3.287 and 3.652) for all standard, fm and tele- 
vision broadcast stations, insofar as such rules 
require station identification on the hour, during 
the period beginning 11:50 p.m. EST, December 
31, 1954, and ending 4:50 a.m. EST, December 1, 
1955. It is expected that all stations will make 
proper station announcements as soon as possible 
after the hour. Action Dec. 31. 

Routine Roundup . . . 

December 29 Applications 

Modification of CP 
WCFS Harvey, 111., Charles F. Sebastian— Mod. 
of CP (BP-9111) which authorized new standard 
broadcast station for extension of completion date 

Renewal of License 
WBRO Waynesboro, Ga., Burke County Bcstg. 
Co.— (BR-2941). 

Renewal of License Returned 
WPRY Perry, Fla., E. P. Martin, Alpha B. 
Martin, Elmo B. Kitts, John A. Branch and John 
D. Goff d/b as Taylor County Bcstg. Co.— 

December 30 Applications 

Remote Control 
WDZ Decatur, 111., WDZ Bcstg. Co.— (BRC-618). 
KATZ St. Louis, Mo., St. Louis Bcstg. Co.— 

KMON Great Falls, Mont., Montana Farmer 
Bcstg. Corp.— (BRC-616). 

WALL Middletown, N. Y., Community Bcstg. 
Corp.— (BRC-617). 

Renewal of License 

WBGR Jesup, Ga., Altamaha Bcstg. Co.— (BR- 

Replace Expired CP 
KFUO-FM Clayton, Mo., The Lutheran Church 
— Missouri Synod — CP to replace expired permit 
(BPH-1810) as mod. which authorized changes in 
licensed station which expired 7-4-54 (BPH-2002). 

Modification of CP 
KIEM-TV Eureka, Calif., Redwood Bcstg. Co.— 
Mod. of CP (BPCT-775) as mod. which authorized 
new tv station to extend completion date to 
7-6-55 (BMPCT-2670). 

KNUZ-TV Houston, Tex., KNUZ Television Co. 
—Mod. of CP (BPCT-1356) as mod. which author- 
ized new tv station to extend completion date 

WTTW (TV) Chicago, 111., Chicago Educational 
Television Assn.— Mod. of CP (BPET-38) as mod. 
which authorized new noncommercial educational 
tv station to extend completion date to 7-1-55 

WUOM-TV Ann Arbor, Mich., The Regents of 
the U. of Mich.— Mod. of CP (BPET-27) as mod. 
which authorized new noncommercial educational 
tv station to extend completion date to December 
1957 (BMPET-60). 

December 31 Applications 


License for CP 
WHBS Hunts ville, Ala., The Huntsville Times 

Co.— License to cover CP (BP-8827) as mod. which 
authorized change from employing DA day and 
night (DA-2) to DA for night use only (BL-5552). 

Modification of CP 
KLMR Lamar, Colo., The Southeast Colo. Bcstg. 
Co.— Mod. of CP (BP-7783) as mod. which author- 
ized change in frequency, increase power, install 
new transmitter and DA-N for extension of com- 
pletion date (BMP-6735). 

License for CP 
WBRT Bardstown, Ky., V. R. Anderson— Li- 
cense to cover CP (BP-8761) as mod. which au- 
thorized new standard broadcast station (BL- 

WCBL Benton, Ky., J. Shelby McCallum tr/as 
Purchase Bcstg. Co. — License to cover CP (BP- 
9409) which authorized new standard broadcast 
station (BL-5551). 

KBRL McCook, Neb., The McCook Bcstg. Co. — 
License to cover CP (BP-9336) as mod. which 
authorized change frequency; hours of operation; 
install new transmitter and make changes in 
antenna system (BL-5555). 

Modification of CP 

WTRB Ripley, Tenn., Earl W. Daly tr/as West 
Tennessee Radio Service — License to cover CP 
(BP-9213) as mod. which authorized new standard 
broadcast station (BL-5554). 

WAEL Mayaguez, P. R., Mario Acosta — Mod. of 
CP (BP-8883) as mod. which authorized change 
frequency; increase power; change type trans- 
mitter and install DA-1 for extension of comple- 
tion date (BMP-6737). 

KLOQ Seattle, Wash., W. Gordon Allen— Mod. 
of CP (BP-8674) as mod. which authorized new 
standard broadcast station for extension of com- 
pletion date (BMP-6736). 

Renewal of License 
WCTA Andalusia, Ala., Andalusia Bcstg. Co. — 


WCRT Birmingham, Ala., Chapman Radio & 
Television Co.— (BR-2803). 
WJOI Florence, Ala., Florence Bcstg. Co. — 


WHEP Foley, Ala., Alabama-Gulf Radio— (BR- 

WGYV Greenville, Ala., Greenville Bcstg. Corp. 
— (BR-2079). 

WJLD Homewood, Ala., Johnston Bcstg. Co. — 

WJAM Marion, Ala., Neely Bcstg. Co.— (BR- 


WGWC Selma, Ala., Dallas Bcstrs Inc.— (BR- 

WJBF Augusta, Ga., Georgia-Carolina Bcstg. Co. 
— (BR-1454). 
WDAK Columbus, Ga., Radio Columbus Inc. — 


WKLY Hartwell, Ga., Louie L. Morris— (BR - 


Southern Independent 

Outstanding market. Opportunity to do any type 
programming operation. Well equipped. Can be fi- 
nanced with 30% cash down to qualified buyers. 

Appraisals • Negotiations • Financing 

James W. Blackburn 
Clifford Marshall 
Washington BIdg. 
Sterling 3-4341-2 


Ray V. Hamilton 
Phil Jackson 
Tribune Tower 
Delaware 7-2755-6 

William T. Stubblefield 

235 Montgomery St. 
Exbrook 2-5671-2 

WLAG LaGrange, Ga., LaGrange Bcstg. Co. 

WIBB Macon, Ga., The Peach State Bcstg. Co. I 

WFOM Marietta, Ga., Chattahoochee Bcstrs. 


WSAV Savannah, Ga., WSAV Inc.— (BR-1042; , 
WGTA Summerville, Ga., Tri-State Bcstg. Co.- 


January 3 Decisions 


By Hearing Examiner Thomas H. Donahue 
on Dec. 29 

Lawton, Okla., Progressive Bcstg. Co. — Grante 
petition for leave to amend its am applicatio 
(Docket 10993; BP-9122) to reflect certain change 
in officers, etc. 

Oakland, Calif., Channel Two Die. — Granted pe 
tition to continue hearing in re applications fo 
ch. 2, from Jan. 6 to Jan. 20 (Dockets 8888 et al.j 

By Hearing Examiner Charles J. Frederick 
on Dec. 29 

KTOE Mankato, Minn., Minnesota Valley Bcstf 

Co. — Granted motion for correction of transcrip 
of hearing in re am application (Docket 10592). 

By Hearing Examiner John B. Poindexter 
on Dec. 29 

KGUL-TV Galveston, Tex., Gulf Tv Co.- 

Granted motion to bar the taking of deposition 
of Earl Ehret, et al., in Houston on Jan. 10, an< 
of Vincent Alarid, et al., in Galveston (Docke 

By Hearing Examiner Annie Neal Huntting 
on Dec. 28 

Parma, Mich., Jackson Bcstg. & Tv Corp.- 

Granted petition for leave to amend its applica 
tion for ch. 10 in order to submit revised per' 
centage breakdown analyses of proposed pro 
grams (Docket 11172). 

January 3 Applications 

Renewal of License Returned 

WEEK Tampa, Fla., Hillsboro Bcstg. eo.- 


Renewal of License 
Panama City, Fla., 

Panama Cirj 



Bcstg. Co.— (BRH-766) 
WSAV-FM Savannah, Ga., WSAV Inc. 


License for CP 

WWJ-FM Detroit, Mich., The Evening News 

Assn.— License to cover CP (BPH-1828) as mod. 
which authorized changes in licensed station 

Modification of CP 

WBRD Ft. Lauderdale, Fla., Broward Bcstg. Co. 

—Mod. of CP (BP-8164) as mod. which authorized 
increased power; change hours of operation; in- 
stall DA for day and night use and install new 
transmitter for extension of completion date> 

WBUD Trenton, N. J., Morrisville Bcstg. Co.— 

Mod. of CP (BP-8943) which authorized increased." 
day power, change type transmitter and change 
from DA-1 to DA-2 for extension of completion 
date (BMP-6739). 

January 4 Decisions 

By the Broadcast Bureau 
Actions of Dec. 31 
Modification of CP 
The following were granted extensions of com- 
pletion dates as shown: KIEM-TV Eureka, Calif.. 
to 7-6-55; WOOD-TV Grand Rapids, Mich., to 
7-21-55; WOKY-TV Milwaukee, Wis., to 4-2-55. 
Actions of Dec. 30 
Granted License 
WOHO Toledo, Ohio., The Midwestern Bcstg 
Co. — Granted license for am broadcast station and 
specify studio location (BL-5471). 

WJHL-FM Johnson City, Tenn., WJHL Die- 
Granted license for fm broadcast station (BLH- 

WALL Middletown, N. Y., Community Bcstg. 
Corp.— Granted CP to install a new transmitter 

Modification of CP 
The following were granted extensions of com- 
pletion dates as shown: WUOM-TV Ann Arbor, 
Mich., to 1-4-56; WTTW (TV) Chicago, 111., to 

(Continued on page 97) 



Page 92 • January 10, 1955 





• OKI cat 

• Seles St., N. W. ME. 8-541 1 
a end Laboratories 

1339 Wisconsin Ave., N. W. 
■ten, D. C. ADoms 4-2414 

Member AFCCE • 

lercial Radio Equip. Co. 
•ett L. Dillard, Gen. Mgr. 
ATIONAL BLDG, Dl. 7-1319 
OX 7037 JACKSON 5302 


Member AFCCE * 


Metropolitan 8-4477 

Member AFCCE* 


8th St., N. W. Hudson 3-9000 

Member AFCCE * 


istered Professional Engineer" 
i St., N. W. EX 3-8073 



SUTTER 1-7545 


4515 Prentice Street 
EMerson 3266 
Dallas 6, Texas 

Consulting Engineer 
National Press Bldg., Wash. 4, D. C. 
Telephone District 7-1205 
Member AFCCE • 


30 Years' Experience in Radio 
Pennsylvania Bldg. Republic 7-2347 

Member AFCCE • 



711 14th St., N. W. 

Sheraton Hag. 

Washtneten S, D. C 

REpuallc 7-31U 




JUSTIN 6108 

Member AFCCE • 


Consulting Radio Engineers 
Quarter Century Profettionnl Experience 
Electron i cs-Caausnmi cation s 

1610 Eye St., N. W., Wash. 6, D. C. 
Executive 3-1239 — Executive 3-S151 
(Nifhts-Bolidays, Loelcwood 5-1819) 
Member AFCCE * 


815 E. 83rd St. Hiland 7010 



Directional Antenna Proofs 
Mountain and Plain Terrain 
3955 S. Broadway Sunset 9-9182 

Denver, Colorado 

— Established 1926 — 

Upper Montclair, N. J. MO. 3-3000 
Laboratories Great Natch, N. J. 

Member AFCCE * 


1052 Warner Bldg. National 8-7757 
Washington 4, D. C. 

Member AFCCE ' 


Radio 6> Television 

Washington 6, D. C. Dallas, Texas 

1001 Conn. Ave. 4212 S. Buckner tlvd. 
Member AFCCE* 


P. O. Box 32 AR. 4-8721 

1100 W. Abram 



1 Riverside Road — Riverside 7-2153 
Riverside, III. 
(A Chicago suburb) 

Cohen & Wearn 

Consulting Electronic Engineers 
612 Evans Bldg. NA. 8-2698 

1420 New York Ave., N. W. 
Washington 5, D. C. 

To Be Seen by 75,956* Readers 
— among them, the decision-making 
station owner* and managers, chief 
engineers and technicians— applicants 
for am, fm, tv and facsimile fa ctlrties. 
* 19JJ ARB Projected Readership Server 


501-514 Munsey Bldg. STeHing 3-4(111 
Washington 4, D. C. 
Member AFCCE * 

Craven, Lohnec & Culver 

Member AFCCE* 



710 14th St., N. W. Executive 3-5670 
Washington 5, D. C. 
Member AFCCE* 


John A. Meffet — Associate 
1405 G St., N. W. 
Republic 7-6646 
Washington 5, D. C. 

Member AFCCE * 

Consulting Radio Engineer 

3738 Kanawha St., N. W., Wash., ■. C. 
Phone EMerson 2-8071 
Box 2468, Birmingham, Ala. 
Phone 6-2914 

Member AFCCE* 


4900 Euclid Avenve 
Cleveland 3, Ohio 
HEnderson 2-3177 

Member AFCCE* 


torn-Built Equipment 

Vermont Ave., Wash. 5, D. C. 
Llneem 3-2705 



Engineer en duty til night every night 

P. O. Box 7037 Kansas City, Mo. 


Broadcasting • Telecasting 

1735 DeSales St. N.W. 
Washington 6, D. C. 


January 10, 1955 • Page 93 



Payable in advance. Checks and money orders only. 
Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday 
preceding publication date. 

Situations Wanted 20<f per word — $2.00 minimum • Help Wanted 25tf per word — 
$2.00 minimum. 

All other classifications 30tf per word — $4.00 minimum • Display ads $15.00 per inch 
No charge for blind box number. Send box replies to 
Broadcasting • Telecasting, 1735 DeSales St. N. W., Washington 6, D. C. 

Applicants : If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance 
separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcast- 
ing • Telecasting expressly repudiates any liability or responsibility for their custody or return. 



Help Wanted 


Sales manager. Outstanding financial future and 
opportunity for successful sales manager. Salary, 
liberal commission and travel expenses. Box 815F, 

lkw network station needs experienced commer- 
cial manager. $100 weekly salary plus generous 
over-ride. William T. Kemp, KVWO, Box 926, 
Cheyenne, Wyoming. 

Commercial manager, salary plus commission for 
suburban Washington kilowatt. WPGC, Washing- 
ton 23, D. C. Redwood 6-7770. 

WBRO, Waynesboro, Georgia, has opening for 
manager with experience in local sales. Salary 
and percentage. Apply to H. C. Gilreath, WVOP, 
Vidallia, Georgia. Phone 3029. 


Florida — experienced man, draw against 15%. 
Box 661F, B-T. 

Top-flight salesman for one thousand watt full- 
time, independent station in southeast. City in 
excess of fifty thousand, ideal living conditions. 
Minimum starting income one hundred dollars 
weekly. Must be man of experience and excel- 
lent character. Box 733F, B-T. 

Northern California — high commission plus draw 
to man capable of taking over small market sales 
operation. Box 806F, B-T. 

Trained and/or experienced salesman for pro- 
gressive network station. Salary plus commission. 
Opportunity for permanent employment in New 
England's most beautiful small city. Background 
and snapshot to Box 317F, B-T. 


Is the place to find 

This pioneer firm of TV and Radio 
Management Consultants is well 
qualified to effectively serve employ- 
er and applicant in the solution of 
personnel problems at the executive 
and staff levels. NATIONWIDE 
confidential contacts established be- 
tween stations and qualified person- 


TV 8C Radio Management 
708 Bond Building 
Washington 5, D. C. 


Help Wanted— (Cont'd) 

Wanted: Salesman or woman. Big pay, large 
percentage. Write Box 847F, B-T. 

Young aggressive salesman — announcer for south- 
ern kilowatt daytime independent. Good working 
conditions in a single station market. 15% com- 
mission with salary guarantee. Box 874F, B-T. 

Opportunity for experienced salesman with 50,000 
CBS newspaper-tv affiliate. Write or wire KENS, 
San Antonio. 

Local account salesman. Salary plus commission. 
Good market. ABC station. KFRO, Longview, 

Top notch radio and tv salesman in sportsman 
country. Salary plus commission plus profit shar- 
ing. Wire, phone KPRK, Livingston, Montana. 

Wanted: An experienced radio time salesman for 
a one station market. Good salary for a producer. 
Write or call WCFV, Clifton Forge, Va. 

Ambitious salesman for well established indie. 
Station under new management, is increasing its 
staff wants good reliable experienced time sales- 
man. Salary, plus commission. Reply Jack Bur- 
gess, General Manager, Radio Station WOSC, 
Oswego, New York. 

Only Greensboro independent has opening giving 
liberal opportunity in local sales, expanding per- 
centage pattern. Ability and reliability must be 
substantiated. Reply mail only, strict confidence 
guaranteed. Wayne M. Nelson, WPET, Greens- 
boro, North Carolina. 


1st combo, announcing, management new 500 
watt DT. Oklahoma. Box 84F, B-T. 

Program minded announcers with 1st tickets. 
Indiana. Box 262F, B-T. 

Florida — pop DJ personality. Send tape and 
resume. Box 662F, B-T. 

Combination announcers with 1st phone by Jan- 
uary 15th, for Texas coast station: accent on an- 
nouncing. $275.00 plus. Send tape, references, 
background. Box 775F, B-T. 

Announcer, first phone immediately. Emphasis 
on announcing. Send tape, references and back- 
ground. Box 795F, B-T. 

Experienced announcer morning shift, friendly 
Pennsylvania ind. DT. $75. No drifters or begin- 
ners. Send tape, references and background. Box 
804F, B-T. 

Announcer for general staff work in 5000 watt 
commercial station in north-central area. Expe- 
rienced and car required. Wage scaled to ability 
and experience. Send audition, photo, and com- 
plete resume. Material will be returned. Box 
814F, B-T. 

Experienced deep mellow voiced announcer disc 
jockey. KW Pa. daytimer. Box 820F, B-T. 

Man with a one-two punch! Illinois independent 
kilowatter, in the nation's most attractive and 
fastest growing industry — farm area, will pay 
handsome salary to a man who can: (1) entertain 
with a microphone, (2) sell with a microphone. 
We want an experienced, versatile young man 
who can do disc shows with humor and sparkle 
and an authoritative newscast. Best working con- 
ditions, modern, well equipped, attractive station; 
liberal extra benefits. Write full information to 
Box 827F, B-T. 

Help Wanted— (Cont'd) 

Want dependable staff announcer. ABC netwo I 
Texas. Send resume. Box 877F, B-T. 

Humorous DJ — ad-lib, smooth-flowing inforr 
"slang" way of expressing self. Acting expe 
ence. Also authoritative news. Single, Gr 
Lakes, N. Y., Pa., Ohio area. Box 879F, B-T. 

Announcer for new station in small town see 
part of Colorado. Need good" all-around m 
preferably single. Contact Jack Hawkins, Kit 
Pecos, Texas. 

Experienced, persuasive announcer, authoritat 
newscaster. KTFI, 5000 watts, NBC, Twin Fa 
Idaho. Hunting, fishing mecca. 

Needed experienced afternoon dee jay, strong 
sports at a leading 5000 watts station in N> 
England. Contact Radio Station WAAB, 34 Bffl 
chanic Street. Worcester. 

Young staff announcer for fastest growing inc 
pendent. Personality more important than exp 
rience. No tapes returned. WPAC, Patchogi 
New York. 

Announcer with some experience wanted imm ■ 
diately by fulltime small market NBC static I 
Excellent opportunity. With or without fii I 
class. WPNF, Brevard, N. C. 

Staff man to replace announcer called into ser I 
ice. Must have experience — handle board — I m 
tapes — write WTUX, Wilmington, Delaware. 

Production-Programming, Others 

News director, for radio and tv newsroom. Mu I 
be able to take full charge of department, th I 
carries heavy schedule of local news. Be tho B 
oughly experienced in local reporting, have ; I 
authoritative style and be able to direct ofh I 
news personnel. Will only consider applican I 
with successful background in similar positio 1 
Reply in detail, giving past experience, salai I 
expected, and attach small photo, which wj'l 
not be returned. Box 738F, B-T. 

One copywriter, one traffic girl, each of who; I 
knows big independent station operation or h; I 
enough experience to handle the job. Box 8731 I 

Newsman needed by daytime indie. Must be tof I 
in editing and delivery. Local news A-l featur | 
Submit expected salary, background, reference 
audition disc, first letter. None returned. Radi 
Station KJOE, 507 Spring Street. Shreveport. La. 

Experienced commercial script writer wantei 
Man or woman. William K. Anderson, KVWC 
Box 926, Cheyenne, Wyoming. 

Copywriter: Qualified, experienced radio cop 
writer needed at once. Apply by letter givin 
experience, references, etc., to Continuity Direc 
tor, WILS, Lansing, Michigan. 

Help wanted — immediately — program director, an 
nouncers, salesmen, traffic and continuity. Tape 
and pictures required for announcers. Send de 
tails and references to WPFA, Pensacola, Floridi 

Situations Wanted 


Mature, sales-conscious PD interested in manage 
ment opportunity. Successful station-operation 
experience. Box 704F, B-T. 

Experienced general manager with excellent qual 
ifications, finest recommendations, successfu 
background all phases am-tv broadcasting. Wishe: 
contact station owners seeking top-calibre man 
agement, television, radio or both. Prefer me 
dium or small city midwest. All replies confiden- 
tial. Box 825F. B-T. 

10 years experience. Presently with radio-televi- 
sion operation managing radio. Seeking manage) 
position radio operation only. Box 835F, B-T. 

Sales manager, 34, considering relocation in smal. 
to medium market station with enlightened 
stable management. Prefer midwest. Famlb 
man, civic minded, creative selling. Box 844F 

Outstanding sales and management record at 
small station. After 8 years at present station 
am interested in relocating in either New England 
or Florida. All inquiries answered. Box 857F, 




;n invest $12,500 plus fulltime top notch serv- 
[s. Seek permanent radio opportunity. Six 
: ars radio, newspaper experience. Veteran, col- 
e graduate, 30, married. Box 875F, B»T. 

:perienced announcer with permit, presently 
lployed, wishes to relocate near New York City, 
ilager, instrumentalist, seeking staff position or 
lition personality or both. Strong on news, 
ber, dependable, family man. Tape, resume on 
quest. Interview after 1st of year. Box 633F, 

, inouncer, broadcasting school graduate; some 
iperience as combo DJ, newscaster and copy- 
riter. Box 674F, B-T. 

Situations Wanted — (Cont'd) 

iperienced sales manager (radio-television) de- 
as to relocate. Outstanding record in both 
~ and tv; best of references. Stable, mature, 
nily man who is financially sound. Best of 
erences. All replies confidential. Box 867F, 


i , 


a years radio and tv. Executive positions in 
iduction, promotion, sales, assistant manager, 
mily, best references. Box 872F, B»T. 


lesman tv or radio. Key, medium and small 
irket background. Successful sales and service 
national, regional and local accounts via 
=ncies and/or direct calls. Present market ap- 
aximately million. $12,000-$15,000 potential re- 
ired. Married, 30. Box 841F, B*T. 


rperienced staff man, DJ., news man. Trained 
'ice. First phone. Negro. Box 510F, B«T. 

sc jockey — announcer, presently employed, 
sking job with future, veteran, will travel, 
oe. Box 566F, B-T. 

J-around staff announcer. Strong on news, 
easant personality. 3rd ticket. Desires commu- 
ty-minded station. Box 747F, B«T. 

egro DJ, pleasant voice. Emphasis announcer. 
; enty of personality, boardman. Box 772F, B«T. 

ood all around staff announcer, single, 25, col- 
ge graduate, veteran. Friendly, versatile, 3rd 
ass ticket. Box 851F, B»T. 

anouncer, deejay, available now. Go anywhere, 
ger to please. Coached by top New York an- 
mncers, but no hot-shot. Looking for opportu- 
|ty to prove myself an asset to your station, 
iber, dependable. Tape and resume on request, 
ox 786F, B«T. 

anouncer: 5 years commercial radio, tv. One 
largest markets, northeast. Asking permanent 

jsition with eastern radio and/or tv. Box 793F, 

imily man with 2>/ 2 years radio experience, 1 
;ar uhf-tv. Looking for larger operation with 
ore opportunities for staff announcers. Box 
4F, B-T. 

a.ff announcer, play-by-play, DJ, news. Com- 
ercial talent. Single — veteran. Tape and resume 
i request. Box 796F, B-T. 

vailable experienced staffman. All phases 
oadcasting, DJ, commercials, newscasts. Pleas- 
g voice and personality. Box 798F, B»T. 

authern California only, for midwest announcer, 
;stricted permit. After February 1st. Vet, col- 
ge, married, 31. News editor. 250w; continuity, 
ikw. Whistle, guitar. Tapes, if return. Box 
•OF, B«T. 

cod morning man, experienced, first phone, 
tmily, ideas, gimmicks, results. Box 808F, B»T. 

eteran — 33-single, announcer school graduate, 
rong play-by-play — -news and good popular DJ. 
irector and control board experience. Box 809F, 

ales minded program director or feature disc 
)' key available immediately. I can make money 
you. Will go anywhere. Box 810F, B«T. 

Situations Wanted — (Cont'd) 

Country DJ, recording artist on 50kw with net- 
work, radio-tv background desires change to 
smaller station needing alert PD or combination 
DJ, artist with or without band. Box 812F, B«T. 

Announcer, former PD, production manager, 4 
years radio, 1 year television. Family man, 29. 
Box 813F, B»T. 

Seasoned, all-around radio-television announcer. 
Network experience. Knows how to sell on air. 
Strong on news. Authoritative. Personable. 
Family man. Employed major market. Box 816F, 

Country and western DJ; not a character; family 
man; friendly, pleasant voice that sells; thorough- 
ly experienced. Now staff and sports, top station 
in competitive market. Prefer all hillbilly, large 
market. Can build top commercial show. Box 
818F, B-T. 

Announcer — some experience — Pleasant voice. 
Friendly commercial delivery. Relaxed news- 
casts. Box 832F, B-T. 

Announcer, friendly, strong on news, commer- 
cials, married, 29, veteran, prefer east coast. 
Box 834F, B-T. 

10 years experience both mediums. News-sports- 
special events. Southwest only. Prefer radio, 
consider television. Box 836F, B-T. 

Announcer — 1 year wants to move up. Strong 
on commercials, news, music, sports. Operates 
console. Tape and photo available. Will travel. 
Box 838F, B-T. 

Announcer, Negro, disc jockey. Real sharp. Some 
experience. Tape available. Box 839F, B-T. 

Described by national magazine as leading deejay 
— now looking for advancement. Thoroughly ex- 
perienced in handling traffic, writing copy. For- 
mer assistant manager. Leading salesman by 
large margin — out of sales staff of 8. Specializa- 
tion: Personality disc show. Proven success — 
having doubled business on present show. 26; 
married; no children; veteran: capable; reliable. 
Love and understand radio. Box 840F, B-T. 

Sports director. Play-by-play. California only. 
Native of Los Angeles. Ten years sports experi- 
ence, three in radio, some television. Sell and 
service accounts. Married, Korean veteran. Avail- 
able after basketball season. Tape and details on 
request. Box 843F, B-T. 

Staff announcer — desires to affiliate with sports 
station. Very brief sports experience but staff 
experience extending to iy 2 . Congenial person- 
ality — extremely ambitious, pleasant voice. Box 
848F, B-T. 

All-around staff announcer. Pleasing personality. 
Strong on sports. 3rd class ticket. Box 849F, B-T. 

Situations Wanted — (Cont'd) 

All-around staff announcer. Pleasing personality. 
Strong on writing commercials and continuity. 
3rd class ticket. Box 850F, B-T. 

All-around staff announcer, strong on news, de- 
sires permanent position. 3rd ticket. Box 852F, 

Announcer, 29, 8 years experience, 2 as P.D. with 
considerable writing experience and limited sales 
work is seeking position with sound, progressive 
station. College grad, married, 3 children. Box 
858F, B-T. 

Mature and solid veteran sportscaster currently 
producing and announcing three radio and tele- 
vision shows daily, who has outstanding national 
competitive sports background, desires connec- 
tion with aggressive, efficiently operated broad- 
casting and telecasting services, operating in a 
market where full potentials in this field are ex- 
ploited, particularly play-by-play. This veteran 
has a particularly high rating. Write Box 859F, 

Announcer — strong on news and music. Single, 
24, will travel. Tape and resume on request. 
Box 860F, B-T. 

Announcer; radio or tv; experienced DJ, news, 
sports, color; available immediately. Versatility 
unlimited. Veteran, married. Will travel. Audi- 
tion tape available. Box 861F, B-T. 

Many years radio experience, one and a half 
years television. DJ, news, special events, MC. 
Full particulars and tape on inquiry. Box 870F, 

Thoroughly experienced announcer, four years 
experience radio-television. Excellent commer- 
cials, news sports, music. Can write, operate 
console. 28, father, veteran. Box 876F, B-T. 

Negro DJ, tape, references. Waltner Betner, 106- 
18 Roscoe Street, Jamaica. L. I., New York. 

Announcer: Console operator . . . emphasis on 
music, news and commercials. Single . . . Mid- 
west preferred. Tape, photo, resume on request. 
Frank Bican, 6242 S. Sacramento, Chicago. Re- 
public 7-9123. 

Staff — midwest: Clear, mature, selling voice. Ex- 
perience, ability, university background. Single, 
32. Exceptional news, commercials; agreeable 
personality. Charles May, 3619 Paseo, Kansas 
City, Missouri. Phone Armour 5446. 

Young man, light on experience. 2 years AFRS. 
school grad, wants to get started as staff an- 
nouncer. Good on news, DJ. Write or wire, 
J. H. Tague, 8037 Lakeridge Drive, Seattle, Wash- 

Announcer — production-engineer. Emphasis on 
announcing. 1st telephone license. Excellent 
background, pleasing distinct voice, appearance, 
personality. Capable of handling responsibility 
plus any phase of broadcasting. Consider place- 
ment anywhere. Minimum requirements $100.00 
week plus partial expenses or contract. 441 North 
Avenue 56, Los Angeles, California. 



One of Radio and Television's most successful commercial-announcer-program di- 
rectors, dropped 5-figure income 3 years ago for sales background necessary 
management. As account executive leading VHF-TV, 6-months billing $150,000 
and $200,000. 8-months top metro AM indie. Brought small station from 8th to 
2nd place 6 months. Now Sales Manager medium market AM and UHF-TV di- 
recting 8 salesmen. Impending sale situation untenable. Unusual executive quali- 
fications all departments. At home Main Street or top agencies. Financially 
sound, mature family man. Active civic and regional Radio-Tv Association af- 
fairs. New York City interview convenient. All replies strict confidence. Resume 

Box 869F B.T 


Situations Wanted — (Cont'd) 


Engineer — six years experience studio, transmit- 
ter, remotes, recordings. Box 680F, B'T. 

Engineer — 1st phone, capable any position am or 
tv station. Box 756F, B«T. 

Chief engineer experienced in installation, con- 
struction and maintenance of medium power sta- 
tions, desires position in midwest or eastern 
states. Box 759F, B'T. 

Experienced chief engineer presently employed, 
desires position at larger station. First class 
license and member of IRE. Box 760F, B-T. 

Engineer, 1st phone, seven years experience am- 
fm, chief of two stations. Available now, will 
travel. Box 768F, B'T. 

Engineer — copywriter: Experienced, permanent, 
excellent references, southeast, New York, Penn- 
sylvania. Box 807F, B'T. 

Engineer — wide experience in am, fm and tv. 
With present employer 13 years. Last 3 years as 
assistant chief engineer. Desires position as chief 
engineer with progressive station. Would invest 
in small am station. Box 821F, B-T. 

Engineer — first phone, experienced equipment 
maintenance, console, recordings, remotes, limited 
combo. Box 829F, B'T. 

Engineer — wants position — first time on transmit- 
ter. 1st phone. Highly capable all phases of 
broadcasting. Box 830F, B-T. 

Engineer — Fifteen years broadcasting. Radio- 
television operating. Recording, construction, di- 
rectional. Box 842F, B-T. 

Is there an east Texas station that needs a capa- 
ble, experienced engineer? Now employed in 
southeast. Box 865F, B'T. 

Combo men and operators with first class tickets 
available immediately. Grantham, 6064 Holly- 
wood Blvd., Hollywood, California. 

Production-Programming, Others 

Thoroughly experienced program manager im- 
mediately available for similar supervisory posi- 
tion. Box 705F, B-T. 

New England. Newscaster-PD, 17 years; pres- 
ently news director for 50,000 watts. Solid an- 
nouncing, program experience. Substantial op- 
eration only. Box 769F, B-T. 

Newsman. Not good, but superior! 31. Married. 
4 children, Unbeatable experience, background. 
Must have larger market, salary for family. Top, 
natural am-tv air work. Can run news depart- 
ment. Where is the am-tv operation willing to 
pay for ability, hard work, permanency, person- 
ableness and for contribution good man can 
make? Box 792F, B'T. 

Newsman — announcer, long successful back- 
ground. Deep authoritative mature voice. Net- 
work delivery. Desires to relocate west or south- 
west — job with challenge and future. Box 801F, 

Music director. Good knowledge of all types of 
music. College graduate. Can announce. Relo- 
cate. Box 805F, B'T. 

Producer-director. 3 years television and radio. 
Broad tv background: Directing, talent, produc- 
tion, writing. College degrees. Stock theatre. 
Good references. Brochure available. Box 826F, 

Program director, 10 years experience. Now in 
television. Desire locate Wyoming, Colorado, New 
Mexico, Arizona. Prefer radio, consider televi- 
sion. Box 837F, B'T. 

News director — available for northeast station 
after February 1. Five years experience as radio 
news director and newspaper reporter. Can com- 
pile, edit and broadcast news. Professional train- 
ing and experience with top references. Prefer 
personal interview arrangements. Married, two 
children, 27 years of age. Box 853F, B-T. 

^ent grad, MBS (school) Chicago, desires "girl 
• iay" position with democratic operation. 
=d all phases. Short on experience, long on 
Available now ! Box 862F, B'T. 


Situations Wanted — (Cont'd) 

Copy-continuity. Ambitious. Good voice. Trained 
radio, tv, music. Northeast preferred. Immedi- 
ately available. Call Dave Dunton, WSSV, Peters- 
burg, Virginia, 

University grad, '54 — trained for radio-tv — expe- 
rienced director, singer, teacher, business -woman, 
to assist management, production, programming 
or writing. Box 511, 1900 W. Polk Street, Chicago, 


Help Wanted 


Television representatives for five top-rated tv 
syndicated film properties. Liberal commissions, 
exclusive territories. Previous experience re- 
quired. Box 737F, B'T. 

Medium sized, midwestern vhf market desires ex- 
perienced tv salesman to work retail and coop 
accounts. Excellent opportunity — commission 
against draw — Insurance and retirement plan. 
Send complete details first letter. Box 828F, B'T. 

Experienced radio or tv salesman, producer, ref- 
erences, recent picture and full background in 
first letter. Fast growing midwest market. Box 
8S3F, B-T. 

Production-Programming, Others 

Need combination; steno (fair) — typist (good) — 
traffic — continuity girl for south Florida vhf sta- 
tion. Ok if traffic continuity background limited. 
Send photo, references, complete story to Box 
799F, B'T. 

Vhf, maximum power tv news staff is growing. 
Need trained, conscientious, and competent news 
man. Must be able writer and reporter, and 
capable of doing on camera delivery. Photo and 
full particulars in first letter. Box 802F, B-T. 

Situations Wanted 


Station-commercial-sales manager. Proven suc- 
cessful managerial and sales record with local 
and major uhf-vhf operations. Can cut costs and 
increase sales. Presently employed, but station 
has been sold. Seek permanent position with 
percentage or stock arrangement. Box 636F, B«T. 

Assistant to manager. Five years supervisory 
experience. Excellent record, references. Box 
706F, B-T. 

Manager — 25 years experience, radio-tv. All 
phases — sales promotion— direction — etc. Excel- 
lent references. Box 744F, B'T. 

Sales manager, medium market am-tv operation, 
seeks relocation due to impending station sale. 
Outstanding sales record in competitive east coast 
market. Mature family man. All replies kept in 
strictest confidence. Write Box 868F, B-T. 

Manager, assistant manager or program manager, 
experienced all phases tv and radio. Currently 
branch manager for CBS basic vhf. 13 years ex- 
perience including network and agency. 36, mar- 
ried, one child. Best references, present and past 
employers. Robert Williams, KTVH-TV, Wichita, 


Past performer will trade 15 years — 5 figure top 
level sales position for work — any position, any 
salary radio-tv. New York preferred. Box 854F, 


Experienced. 3 years all types television an- 
nouncing, including news. Some production. Six 
years radio programming and announcing. Fam- 
ily. College. Best offer accepted. Box 660F, B'T. 

Announcer in uhf wants chance with vhf or top 
radio. Experienced tv news and weather, direct- 
ing, switching and writing. Box 823F, B'T. 


Situations Wanted — ( Cont'd ) 


Engineer 1st phone — married — Korean vet. 
perienced studio, microwave. RCA Instil 
graduate. Excellent references, prefer northe; 
em states. Have car. Box 845F, B>T. 

Production-Programming, Others 

Experienced PD put television station on . 
into black. Seeking larger market. Immediat 
available. Best references. College educati 
Box 707F, B-T. 

Experienced tv continuity director desires ma 
market. Six years experience. Box 708F, B-1 

Executive assistant — 7 years with major bro; 
casting company. Specializing in operations a 
film. Box 797F, B'T. 

Cameraman — excellent small station and netwc 
experience. All studio operations. Box 803F, B 

Tv director, iy 2 years station experience in ma; 
eastern market. Seeks offer from agency or ni 1 
vhf station. Experienced all phases, remot< 
studio. Married. Finest of references. Box 34( 

For Sale 


$20,000 cash, like amount in five years, plus s I 
sumption of $7750 note, gives you Missouri kil I 
watt daytimer that grossed $45,000 in 1954 wi J 
complete lack of management and sales super\ 
sion. Box 871F, B»T. 

Free list of good radio and tv station buys no 
ready . Jack L. Stoll & Associates, 4958 Melros i 
Los Angeles 29, California. 

Radio and television stations bought and sol 
Theatre Exchange. Licensed Brokers. Portlar 
22, Oregon. 


3kw fm transmitter, including power suppl. 
monitors, console. All General Electric. Appro: 
imately 400 feet Andrew transmission line. Exce 
lent condition. $2,500.00. Box 776F, B'T. 

Western Electric console, good condition. $38 
Box 819F, B'T. 

DuMont 5kw oaks tv transmitter (ch. 7 to 13 
Model 8,000. Top condition. Has been operate) 
on channel 8. Available immediately. Complet 
with tubes, but less console. Box 878F, B«T. 

For sale . . . Three latest model Gates CB-1 
turntables, will play all three speeds. $150.C 
each. New, never been unpacked. Will sell on 
or all three. Contact Bill Spiller, Chief Engineei 
KFDA-TV, Box 1400, Amarillo, Texas. 

For sale at worthwhile saving — two uncrated RO 
type TP-16Fmm tv projectors. Contact Jim Brads 
KIFI, Idaho Falls, Ida. 

300 foot Lehigh, self-suporting, double galvan 
ized tower suitable for tv. Design drawing 
available. Best offer takes it. Write or call J 
Hatfield, KIRO, Seattle, Washington. 

820 feet communication products used transmis 
sion line all new steatite pins. Will meet electr: 
cal spec for tv, low or high band vhf. Purchase) 
responsible for packing and shipping. KOMA 
P. O. Box 8788, Oklahoma City, Oklahoma. 

$7,000 fm equipment now operating. GE typs 
BT-l-A 250 watt transmitter, REL model 600 mot 
ulation-frequency monitor, Andrew multi V type 
1302-2 side mount antenna, 500 feet RG-17/".' 
coax, $1,150. WJOI, Florence, Alabama. 

GE 1000 watt fm transmitter and monitor. Usei 
only 18 months and in excellent condition. G 
console, type BC-l-A. Barry Trading Company 
Lebanon, Tennessee. 

For Sale— (Cont'd) 

rand new GE type BC-3-A transmitter control 
i.nsoles readily adaptable as studio control con- 
Ges, original price $1175.00 each, now a steal 
$387.50 each, FOB, Electronics Associates, Inc., 
:0 Fifth Street, Stamford, Connecticut. 

Wanted to Buy 


[dependent operator desires to acquire all or 
;bntrol of midwest radio station. Box 718F, B»T. 

xperienced radio-advertising man looking for 
nailer market station. Prefer western states, 
ull details. Box 824F. B-T. 

xperienced broadcaster wants to buy station 
Bst of Mississippi River. All inquiries. Box 
-P3F, B«T. 

[ adio stations, Missouri, Arkansas, Kansas, Okla- 
; oma. Ralph Erwin, Theatre Broker, Box 811, 


-A - 

Equipment Etc. 

elevision transmitter type TT2AL. Box 766F, 

:ight bay Collins fm antenna on ZVs pipe tunable 
6.9 megacycles. Box 811F, B-T. 

Tanted to buy, 250-500 watt approved transmit- 
ier. Wanted to sell, 10C0 watts Collins transmit- 
ter. Box 864F, B-T. 

: ."sed 10 or 12 kilowatt uhf tv transmitter in good 
>perating condition. Air mail complete details 
ncluding price and availability to Box 866F, B-T. 

•Vanted used RCA studio consolette type 76 B 
>r D for South American use. Write or wire 
The Voice of the Andes, Talcottville, Conn. 

?CC operator license quickly. Individualized 

nstruction correspondence or residence. Free 

g brochure. Grantham, 6064 Hollywood Blvd., Hol- 
ywood, California. 

: i 




Radio-tv personnel and equipment information 
;ervice. Borom, 703 S. Vernon, Dallas. Texas. 


Help Wanted 


51 if? 


The president of a growing Chicago 
area studio needs a man who can help 
sell motion pictures to agencies and to 
industry. Prefer a young man on the 
way up who knows how to apply mo- 
tion pictures to business problems. 
This is an unlimited opportunity, on 
a commission basis, for the right man. 
Ultimately leading to a share in man- 

Box 822F, B«T 


=5 5= 





Help Wanted 




Need man with minimum of one 
year video experience. Capable 
man may rise to assistant Chief. 
Southeast CBS aShate. 

Box 855F, B.T. 

For Sale 


is is is is is a is is is is is is is is is is is is is is is is is is is is is is is 
js is 



In Station Equipment! 









1 Presto 8 N disc recorder com- & 
plete with 1-C cutter head, 4 B *J 

Excel- g 

cabinet and microscope 
lent condition. Original cost 
#1365. Buy it now for #399. 

1 RCA WA-3A Grating Genera- 
tor. Nearly new! Our cost #629. 
Yours for #539. 


Chief Engineer, 


Cedar Rapids, Iowa 

16 16 16 IS 16 IS IS 16 IS IS 16 16 IS IS IS 16 16 16 1S IS IS IS 16 IS IS IS 12 



Antennas — Coaxial Cable . 

Tower Sales & Erecting Co. 

6100 N. E. Columbia Blvd.,/ 
Portland 11, Oregon / 

Employment Services 


We screen New York's vast 
source of qualified personnel; 
take the guesswork out of hir- 
ing for stations anywhere. Tell 
us your needs, we do the rest! 


Marjorie Witty, Director, Raa'io-TV Div. 
35 West 53rd St., New York 19 • PL 7-6385 

(Continued from page 92) 

Actions of Dec. 29 
Remote Control 

The following stations were granted authority 
to operate transmitters by remote control: 

WDZ Decatur, 111.; WALL Middletown, N. Y.; 
KATZ St. Louis, Mo. 

Granted License 

WLAD-FM Danbury, Conn., Berkshire Bcstg. 
Corp. — Granted license for fm broadcast station 

KGO-FM San Francisco, Calif., American 
Bcstg. -Paramount Theatres Inc.- — Granted license 
covering changes in fm station (BLH-1023). 

Granted CP 

KTXL San Angelo, Tex., Westex Bcstg. Co.— 

Granted CP to replace expired CP (BP-8660) 
which authorized erection of new antenna and 
mount tv antenna on top and change transmitter 
location (coordinates only) and change studio 
location (BP-9523). 

Modification of CP 

KLOV Loveland, Colo., Loveland Bcstrs. — 

Granted Mod. of CP to make changes in antenna 
system (decrease in height of antenna) (BMP- 

WBAP-FM Fort Worth, Tex., Carter Publica- 
tions Inc. — Granted Mod. of CP for extension of 
completion date to 3-31-55. 

KNUZ-TV Houston, Tex., KNUZ Television Co. 

— Granted Mod. of CP for extension of comple- 
tion date to 6-29-55. 

Actions of Dec. 28 
Granted License 

KTUE Tulia, Tex., Tulia Bcstrs. — Granted li- 
cense for am broadcast station; 1260 kc, 1 kw, D 

Remote Control 

The following stations were granted authority 
to operate transmitters by remote control: 

KAND Corsicana, Tex.: WLOS Asheville, N. C; 
WIMA Lima, Ohio; KEYS Corpus Christi, Tex. 

Civil Defense Test 

KFWB Los Angeles, Calif., KFWB Die— Granted 
authority to modulate KFWB's transmitter with 
audio tones below 40 cycles with approximately 
20% modulation in order to test a Civil Defense 
alerting unit for the City of Los Angeles, for 
period ending 7-1-55. 

Granted CP 

KMPT (TV) Oklahoma City, Okla., Everett E. 
Cotter, Trustee and Receiver — Granted CP to re- 
place expired CP (BPCT-1852) which authorized 
replacement of CP for commercial tv broadcast 
station (BPCT-1935) (ch. 19). 

Modification of CP 

The following were granted extensions of com- 
pletion dates as shown: WBID-TV Detroit, Mich., 
to 7-19-55; WKNY-TV Kingston, N. Y., to 7-22-55; 
KGGM-TV Albuquerque, N. M., to 7-6-55; WOCN- 
TV Atlantic City, N. J., to 7-7-55; KHJ-TV Los 
Angeles, Calif., to 7-24-55; KVAL-TV Eugene, 
Ore., to 7-13-55; KCEN-TV Temple, Tex., to 7-19- 
55; WDBO (TV) Orlando, Fla., to 3-26-55. 

Wanted to Buy 



» * 

I Two camera remote f 
chain with or without j 
bus. IVeed sync gene- [ 
rator. switcher, mas- J 
ter monitor, remote * 
I audio microphone, j 
* two camera chain * 
f and microwave relay, f 

( Box 856F, B • T { 

/ / 

V i ~i_ r r — i — ~ - \ 

January 10, 1955 • Page 97 


owl LUMlOTefeiylslovt Is hwisulot 

Page 9 « January 10, 1955 Broadcasting • Telecasting 


January 4 Applications 

License for CP 
WAOK Atlanta. Ga., WAOK Bcstg. Co.— License 
cover CP (BP-9198) which authorized installa- 
>n of a new transmitter as an auxiliary trans- 
itter, for auxiliary purposes only, with power 
250 w on 1380 kc (BL-5560). 

WJAK Jackson. Tenn., Dr. Alexander Leech 
id William E. Leech d/b as Jackson Bcstg. Co. — 

cense to cover CP (BP-9395) as mod. which 
.thorized new standard broadcast station (BL- 


KTRK-TV Houston, Tex., Houston Consolidated 
.- Co.— License to cover CP (BPCT-1723) as 
od. which authorized new tv station (BLCT- 

WVEC-TV Hampton, Va., Peninsula Bcstg. Corp. 
Mod. of CP (BPCT-1475) as mod. which author- 
ed new tv station to extend completion date to 
4-55 (BMPCT-2709). 

WOKY-TV Milwaukee, Wis., Bartell Bcstrs. Dae. 
Mod. of CP (BPCT-784) as mod. which author- 
ed new tv station to extend completion date 

Modification of CP 
WESO Southbridge, Mass., James W. Miller — 

od. of CP (BP-8449) as mod. which authorized 
new standard broadcast station to change type 

ansmitter; change antenna-transmitter location; 

•ecify studio location and increase height of 

rtenna and make changes in ground system. 

mended to change name of applicant to WESO 

,c. (BMP-6689). 

Modification of CP 
KSAN-TV San Francisco. Calif., S. H. Patterson 
•Mod. of CP (BPCT-1646) as mod. which author- 
ed new tv station to extend completion date to 
22-55 (BMPCT-2706). 

WARD-TV Johnstown, Pa., Rivoli Realty Co. — 

:od. of CP (BPCT-895) as mod. which authorized 
*ew tv station to extend completion date to 7-15- 

Bcstg. Co. 
Troy Bcstg. Corp. 

January 5 Applications 

Modification of CP 

WKOP Binghamton, N. Y., The Binghamton 
Bcstrs. Inc. — Mod. of CP (BP-921), which author- 
ized increase in daytime power and installation 
of DA for daytime use (DA-2) and install new 
transmitter for daytime use only for extension 
of completion date (BMP-6741). 

Remote Control 

KOIL Omaha. Neb., Central States Bcstg. Co. 
(BRC-620); WCVI Connellsville, Pa., Connellsville 
Bcstrs. Inc. (BRC-619); WRAS Spencer, W. Va., 
Ohio Valley on the Air Inc. (BRC-621). 

Renewal of License 

WAPX Montgomery, Ala., United 
(BR-2117); WTBF Troy, Ala. 

Renewal of License Returned 

WJHO Opelika, Ala., Opelika-Auburn Bcstg. Co. 
—(Name Incomplete) (BR-1066). 

WCNTJ Crestview, Fla., Gulf Shores Bcstg. Co. 
—(Signed by General Manager) (BR-2159). 
Renewal of License 

WSGN-FM Birmingham, Ala., Jemison Bcstg. 
Co. (BRH-679); WJLN (FM) Birmingham, Ala., 
George Johnston & George Johnston Jr. d/b as 
Johnston Bcstg. Co. (BRH-328); WWPG-FM Palm 
Beach, Fla., Palm Beach Bcstg. Corp. (BRH-93); 
WMAZ-FM Macon, Ga., Southeastern Bcstg. Co. 

Modification of CP 

KACY (TV) Festus, Mo., Ozark Television Corp. 
—Mod. of CP (BPCT-1419) as mod., which author- 
ized new tv station to extend completion date to 
6-30-55. (BMPCT-2711.) 

License for CP 

WVET-TV Rochester, N. Y., Veterans Bcstg. Co. 
—License to cover CP (BPCT-833) as mod., which 
authorized new tv station (BLCT-258). 

WHEC-TV Rochester, N. Y., WHEC Lie— Li- 
cense to cover CP (BPCT-326) as mod., which 
authorized new tv station (BLCT-259). 


January 10, 1955 

V Stations on the Air With Market Set Count 
Vnd Reports of Grantees' Target Dates 

ditor's note: This directory is weekly status report of (1) stations that are operating as commercial 
d educational outlets and (2) grantees. Triangle (►) indicates stations now on air with reg- 
programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- 
ective set estimates of their coverage areas. Where estimates differ among stations in same city, 
parate figures are shown for each as claimed. Set estimates are from the station. Further queries 
bout them should be directed to that source. Total U. S. sets in use is unduplicated B'T estimate, 
tations not preceded by triangle (►) are grantees, not yet operating. 


irmingham — 

WABT (13) NBC, ABC, DuM; Blair; 303,680 
• WBRC-TV (6) CBS; Katz; 304,316 
WJLN-TV (48) 12/10/52-Unknown 
WEDB (*10) 10/13/54-Unknown 

i»ecaturf — 

-WMSL-TV (23) CBS, NBC; Walker; 22,250 

'otal stations on air in U. S. and possessions: 
122; total cities with stations on air: 279. Both 
atals include XEJ-TV Juarez and XETV (TV) 
juana, Mexico, as well as educational outlets 

'bat are operating. Total sets in use 34,972,777. 

: Indicates educational stations. 

Cities NOT interconnected to receive network 

a) Figure does not include 375,314 sets which 
f BEN-TV Buffalo reports it serves in Canada. 

b) Number of sets not currently reported by 
VHAS-TV Louisville, Ky. Last report was 205,- 
44 en July 10, 1952. 

c) The following stations have suspended regular 
perations but have not turned in CP's: WKAB- 

TV Mobile, Ala.; KBID-TV Fresno, Calif.; KTHE 
TV) Los Angeles; WRAY-TV Princeton, Ind.; 
VKLO-TV Louisville, Kv.; KFAZ (TV) Monroe, 
.a.; WPMT (TV) Portland, Me.; WFTV (TV) Du- 
uth, Minn.; WCOC-TV Meridian, Miss.; KACY 
TV) Festus, Mo.; KOPR-TV Butte, Mont.; 
VFPG-TV Atlantic City, N. J.; WTVE (TV) El- 
cira, N. Y.; WIFE (TV) Dayton, Ohio; KCEB 
TV) Tulsa, Okla.; WLBR-TV Lebanon, Pa.; 
1 KJF-TV Plttsbureh, Pa.; KNUZ-TV Houston, 
"ex.; KETX (TV) Tyler, Tex.; WTOV-TV Nor- 
Ik, Va. 

d) Shreveport Tv Co. has received Initial deei- 
lon favoring it for ch. 12, which is currently 
• >erated by Interim Tv Corp. [KSLA (IV)]. 

Dothant — 

WTVY (9) Hollingbery; 7/2/54-Unknown 
Mobilet — 

► WALA-TV (10) ABC, CBS, NBC; Headley- 

Reed; 92,000 
WKAB -TV (48) See footnote (c) 
The Mobile Tv Corp. (5) Initial Decision 2/12/54 
Montgomery — 

► WCOV-TV (20) ABC, CBS, NBC, DuM; Ray- 

mer; 43,450 

► WSFA-TV (12) NBC; Headley-Reed 

Munfordt — 

WEDM (*7) 6/2/54-TJnknown 


WSLA (8) 2/24/54-Unknown 


Mesa (Phoenix) — 

»-KVAR (12) NBC, DuM; Raymer; 101,523 

New Starter 

The following tv station is the newest 
to start regular programming: 

WEAT-TV West Palm Beach, Fla. 
(ch. 12), Jan. 1. 





100,000 Watts Video 
50,000 Watts Audio 


More than a Million 
urban population in the 
50-mile area 

More than TWO MILLION 
in the 100-mile area . . . 


I 414,944 I 





^ — This is why — ^ 


is your best buy 

Channel Represented by 

The BRANHAM Company 



January 10, 1955 

Page 99 



Phoenix — 

► KOOL-TV (10) ABC; HoUingbery; 106,800 

► KPHO-TV (5) CBS, DuM; Katz; 103,800 
KTVK (3) Weed; 6/10/54-Feb. '55 

Tucson — 

► KOPO-TV (13) CBS, DuM; HoUingbery; 34,866 

► KVOA-TV (4) ABC, NBC; Raymer; 34,866 

Yumat — 

► KIVA (11) NBC. DuM; Grant; 24.670 


El Doradot— 

KRBB (10) 2/24/54-Unknown 
Fort Smitht— 

► KFSA-TV (22) ABC. CBS, NBC, DuM; Pearson; 


KNAC-TV (5) Rambeau; 6/3/54-Feb. '55 
Hot Springs! — 

KTVR (9) 1/20/54-Unknown 
Little Rock— 

► KARK-TV (4) NBC, DuM; Petry; 85,764 
KETV (23) 10/30/53-Unknown 

KTHV (11) Branham; 11/4/54-Unknown 

► KATV (7) (See Pine Bluff) 

Pine Bluff t— 

► KATV (7) ABC, CBS; Avery-Knodel; 77,233 

Texarkana — 

»■ KCMC-TV (6) See Texarkana. Tex. 


Bnkersfield — 

► KBAK-TV (29) ABC, DuM; Forjoe; 84,000 

► KERO-TV (10) CBS, NBC; Avery-Knodel; 


Berkeley (San Francisco) — 

► KQED (*9) 

Chico — - 

»- KHSL-TV (12) ABC, CBS, NBC, DuM; Avery- 
Knodel; 48,962 

Coronat — 

KCOA (52), 9/16/53-Unknown 


► KIEM-TV (3) ABC, CBS, NBC, DuM; Hoag- 

Blair, Blair Tv; 18,778 



1. Radio or Television Reporting: For the 

most distinguished example of spot news re- 
porting of a single news event, scheduled or 
unscheduled, broadcast by radio or television 
during the year; exhibits consisting of re- 
cordings, tapes or film and a typewritten 

2. Radio and Television Newswriting: For the 

most distinguished example of news-writing 
or commentary for radio or television; nomi- 
nations consisting of either a partial or com- 
plete script, broadcast or telecast during the 

3. Public Service in Radio Journalism: For 

an outstanding example of public service by 
an individual radio station or network 
through radio journalism, the test being the 
worth of the public service, the effectiveness 
of the presentation by the station or net-- 
work, and the unselfish or public-spirited 
motives, bearing in mind that the broadcast 
must be journalistic in nature, not enter- 
tainment; commercially sponsored radio pro- 
grams not being eligible; exhibits consist- 
ing of recordings (no tapes) and a type- 
written summary mentioning running time 
of exhibit. 

4. Public Service in Television Journalism : 

For an outstanding example of public service 
by an individual television station or net- 
work through television journalism, the test 
being the worth of the public service, the 
effectiveness of the presentation by the sta- 
tion or network, and the unselfish or public- 
spirited motives, bearing in mind that the 
broadcast must be journalistic in nature and 
not entertainment; commercially sponsored 
programs not being eligible; entries consist- 
ing of film and typewritten summary. 

Deadline Feb. 1, 1955 

Victor E. Bluedorn, Ex. Dir. 
Sigma Delta Chi 

35 E. Wacker Dr., Chicago 1 

Fresno — 

KBID-TV (53) See footnote (c) 

► KJEO (47) ABC, CBS; Branham; 142,796 

► KMJ-TV (24) CBS, NBC; Raymer; 142,000 
KARM, The George Harm Station (12) Boiling; 

Initial Decision 8/31/54 

Los Angeles — 

► KABC-TV (7) ABC; Petry; 1,983,873 
KBIC-TV (22 ) 2/10/52-Unknown 

► KCOP (13) Katz; 1,983,873 

► KHJ-TV (9) DuM; H-R; 1,983,873 

► KNXT (2) CBS; CBS Spot Sis.; 1,983,873 

► KRCA (4) NBC; NBC Spot Sis.; 1,983,873 
KTHE (*28). See footnote (c) 

► KTLA (5) Raymer; 1,983,873 

► KTTV (11) Blair; 1,983,873 

Modestot — 

KTRB-TV (14) 2/17/54-Unknown 

Montereyt — 

► KMBY-TV (8) ABC, CBS, NBC. DuM; HoUing- 

bery; 492,371 

Sacramento — 

KBIE-TV (46) 6/26/53-Unknown 

► KCCC-TV (40) ABC, CBS, NBC, DuM; Weed; 


KCRA Inc. (3) Initial Decision 6/3/51 
KBET-TV (10) H-R; 9/29/54-2/15/55 

Salinast — 

*■ KSBW-TV (8) ABC, CBS, NBC, DuM; HoUing- 
bery; 492,371 
San Diego — 

► KFMB-TV (8) ABC, CBS; Petry; 285,333 

► KFSD-TV (10) NBC; Katz; 285,333 
KUSH (21) 12/23/53-Unknown 

San Francisco — 

KB AY -TV (20) 3/11/53-Unknown (granted STA 
Sept. 15) 

► KGO-TV (7) ABC; Petry; 1,033,430 

► KPIX (5) CBS; Katz; 1,033,430 

► KRON-TV (4) NBC; Free & Peters; 1,033,430 

► KSAN-TV (32) McGillvra; 136,250 
San Joset — 

KQXI (11) 4/15/54-Unknown 
San Luis Obispot — 

► KVEC-TV (6) ABC, CBS, DuM; Grant; 80,018 
Santa Barbara — 

► KEYT (3) ABC, CBS, NBC, DuM; HoUingbery. 


Stocktont — 

► KOVR (13) DuM; Blair 

► KTVU (36) NBC; HoUingbery; 112,000 

Tulare (Fresno) — 

► KWG (27) DuM; Forjoe; 150.000 
Visaliat — 

KAKI (43) 10/6/54-Unknown 


Colorado Springs — 

► KKTV (11) ABC. CBS, DuM; HoUingbery: 


► KRDO-TV (13) NBC; McGillvra; 32,000 
Denver — 

► KBTV (9> ABC: Free & Peters; 253,596 

► KFEL-lv" (2) DuM; Blair; 253,596 

► KLZ-TV (7) CBS; Katz; 253,596 

► KOA-TV (4) NBC; Petry; 253.596 
KRMA-TV (»6) 7/1/53-Unknown 

Grand Junctiont — 

► KFXJ-TV (5) NBC. ABC, DuM; Holman, 7.600 
Pueblo — 

► KCSJ-TV (5) NBC: Avery-Knodel; 50,906 


Bridgeport — 

WCBE (»71) 1/29/53-Unknown 

► WICC-TV (43) ABC, DuM; Young; 72,340 

WCHF (*24) 1/29/53-Unknown 

► WGTH-TV (18) ABC, DuM; H-R; 241,236 
New Britain — 

► WKNB-TV (30) CBS; Boiling; 219,422 
New Haven — 

WELI-TV (59) H-R; 6/24/53-Unknown 

► WNHC-TV (8) ABC, CBS, NBC, DuM; Katz; 

New Londont — 

WNLC-TV (26) 12/31/52-Unknown 
Norwicht — 

WCNE (*63) 1/29/53-Unlcnown 
Stamfordt — 

WSTF (27) 5/27/83-Unknown 
Waterbury — 

► WATR-TV (51) ABC: Stuart; 156,000 

Directory Information Is In following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 

aate for grantees. 


Wilmington — 

► WDEL-TV (12) NBC, DuM; Meeker: 223,028 


Washington — 

► WMAL-TV (7) ABC; Katz; 600,000 
WOOK-TV (50 ) 2/24/54-Unknown 

► WRC-TV (4) NBC; NBC Spot Sis.; 655,000 

► WTOP-TV (9) CBS; CBS Spot Sis.; 646,900 

► WTTG (5) DuM; Blair; 620,000 
Washington Metropolitan Tv Corp. (20) 10/21 



Clearwatert — 

WPGT (32) 12/2/53-Unknown 
Daytona Beacht — 

WMFJ-TV (2) 7/8/54-7/1/55 
Fort Lauderdale — 

► WITV (17) ABC, DuM; Boiling; 145,600 (also 

Fort Myerst — 

► WINK-TV (11) ABC; Weed; 10,439 
Jacksonville — 

► WJHP-TV (36) ABC, NBC, DuM; Perry; 75,600 

► WMBR-TV (4) ABC, CBS, DuM; CBS Spot Sis.; 


WOBS-TV (30) Stars National; 8/12/53-Spring 
Miami — 

► WGBS-TV (23) NBC 
WMB'L (33) 12/9/53-Unknown 
WTHS-TV (*2) 11/12/53-Unknown 

► WTVJ (4) CBS, ABC, NBC, DuM; Free & 

Peters; 295.300 

► WITV (17) See Fort Lauderdale 
Orlando — 

► WDBO-TV (6) CBS, ABC, NBC, DuM; Blaii, 

Panama Cltyt — 

► WJDM (7) ABC, NBC; HoUingbery; 22,500 


► WEAR-TV (3) ABC, CBS, DuM; HoUingbery; 


► WPFA (15) Young; 31,000 

St. Petersburg — 

► WSUN-TV (38) ABC, CBS, DuM; Weed; 124,000 

Tampat — 

WF LA-TV (8) Blair; 8/4/54-Feb. '55 

WTVT (13) Avery-Knodel; 9/2/54-Spring '55 

West Palm Beach — 

► WEAT-TV (12) ABC; Walker 

► WIRK-TV (21) ABC, DuM: Weed: 41,220 

► WJNO-TV (5) NBC, CBS, DuM; Meeker; 



Albanyt — 

► WALB-TV (10) ABC. NBC, DuM; Burn-Smith; 


► WAGA-TV (5) CBS, DuM: Katz; 456,190 

► WLWA (11) ABC; Crosley Sis.; 460,430 

► WQXI-TV (36) 

► WSB-TV (2) NBC; Petry; 475.221 
Augusta — 

► WJBF (6) ABC, NBC, DuM; HoUingbery; 


► WRDW-TV (12) CBS: Headley-Reed; 110,000 
Columbus — 

► WDAK-TV (28) ABC, NBC, DuM; Headley- 

Reed; 80,220 

► WRBL-TV (4) CBS; HoUingbery; 85,592 

Macon — 

► WMAZ-TV (13) ABC, CBS. DuM; Avery- 

Knodel; 81.588 

► WNEX-TV (47) NBC; Branham; 62,032 

Romet — 

► WROM-TV (9) Weed; 135.290 

Savannah — 

► WTOC-TV (11) ABC, CBS, NBC. DuM; Avery- 

Knodel; 56.241 
WSAV Inc. (3) Initial Decision 3/31/54 

ThomasviUet — 

WCTV (6) Stars National; 12/23/53-Spring '55 


Boiset (Meridian) — 

► KBOI (2) CBS. DuM; Free & Peters; 39.675 

► KIDO-TV (7) ABC, NBC, DuM; Blair: 35.800 
Idaho' FaUs— 

► KID-TV (3) ABC. CBS. NBC, DuM; GUl-Perna; 

Pocatellot — 

KWHC-TV (6) ABC; HoUingbery; 3/26/53-Un- 


Twin Fallsf — 

KLIX-TV (11) ABC; HoUingbery: 3/19/53- 
Early '55 

• January 10, 1955 

Broadcasting • Telecasting 


rtelleville (St. Louis. Mo.)— 

il- WTVI (54) ABC, CBS, DuM; Radio Tv Repre- 
sentatives; 300,274 

. Jloomington — 

i - WBLN (15) McGillvra; 113,242 
i :hampaign — 

i» WCIA (3) CBS, NBC. DuM; Hollingbery; 307,000 

WTLC (*12) 11/4/53-Unknown 
Chicago — 

WBBM-TV (2) CBS; CBS Spot Sis.; 1.871.800 
WBKB (7) ABC; Blair; 2.074,000 
WGN-TV (9) DuM; Hollingbery; 2,050.000 
WHFC-TV (26) 1/8/53-Unknown 
WIND-TV (20) 3/9/53-Unknown 
k WNBQ (5) NBC; NBC Spot Sis.; 2,043.000 
WOPT (44) 2/10/54-Unknown 
WTTW (*11) 11/5/53-Unknown 

Oanville — 

» WDAN-TV (24) ABC; Everett-McKinney; 35,000 
Decatur — 

»WTVP (17) ABC, DuM; Boiling; 140.000 
Svanstont — 

WTLE (32) 8/12/53-Unknown 
iarrisburgt — 

•WSIL-TV (22) ABC; Walker; 30,000 
eona — 

•WEEK-TV (43) CBS, NBC; Headley-Reed; 


► WTVH-TV (19) CBS, ABC, DuM; Petry; 214,000 

WIRL Tv Co. (8) Initial Decision 11/5/54 
Juincyt (Hannibal, Mo.) — 

»WGEM-TV (10) ABC, NBC; Avery-Knodel; 


KHQA-TV (7) See Hannibal, Mo. 
i Sockf ord — 

j»-WREX-TV (13) ABC, CBS; H-R; 219,257 
»- WTVO (39) NBC, DuM; Weed; 94.000 

Rock Island (Davenport, Moline) — 
•-WHBF-TV (4) ABC, CBS, DuM; Avery-Knodel; 

Springfield — 

WICS (20) ABC, NBC. DuM; Young; 85,000 
Sangamon Valley Tv Corp. (2) Initial Decision 


Bloomington — 
■WTTV (4) NBC, ABC, CBS, DuM; Meeker; 
584,843 (also Indianapolis) 


► WSJV (52) ABC. NBC, DuM; H-R; 204.103 

Evansville — 

► WFIE (62) ABC. NBC, DuM; Venard; 78,446 

► WEHT (50) See Henderson, Ky. 

Evansville Tv Inc. (7) Initial Decision 10/4/54 

Fort Wayne — 

► WKJG-TV (33) NBC, DuM; Raymer; 112,186 

► WINT (15) See Waterloo 

WANE-TV (69) Boiling; 9/29/54-Unknown 

Indianapolis — 

► WFBM-TV (6) ABC, CBS; Katz; 665,000 

► WISH-TV (8) ABC. CBS. NBC, DuM; Boiling; 


► WTTV (4) See Bloomington 
Lafayettet — 

► WFAM-TV (59) ABC, CBS, NBC, DuM; Ram- 

beau; 64,250 
Muncie — 

► WLBC-TV (49) ABC. CBS, NBC. DuM; Hol- 

man, Walker; 97,500 
Notre Dame (South Bendtt — 

WNDU-TV (46) NBC; 8/12/54-Unknown 

Princeton* — 

WRAY-TV (52) See footnote (c) 
South Bend— 

► WSBT-TV (34) CBS, DuM; Raymer; 206,473 
Terre Haute — 

► WTHI-TV (10) ABC, CBS, DuM; Boiling; 144,267 
Waterloo (Fort Wayne) — 

► WINT (15) ABC, CBS; H-R; 117,028 


Ames — 

► WOI-TV (5) ABC, CBS, DuM; Weed; 247.590 
Cedar Rapids — 

► KCRG-TV (9) ABC, DuM; Venard; 116.333 

► WMT-TV (2) CBS; Katz; 245,120 
Davenport (Moline, Rock Island) — 

► WOC-TV (6) NBC; Free & Peters; 295.156 
Des Moines — 

► KGTV (17) ABC; Hollingbery; 76,500 

► WHO-TV (13) NBC; Free & Peters; 286,000 
Cowles Broadcasting Co. (8) Initial Decision 


Directory information is in following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 
date for grantees. 

Fort Dodget— 

► KQTV (21) ABC; Pearson; 42.100 
Mason City — 

► KGLO-TV (3) CBS, DuM; Weed; 117,892 
Sioux City — 

KCTV (36) 10/30/52-Unknown 

► KTIV (4) NBC, ABC, DuM; Hollingbery; 139,450 

► KVTV (9) ABC. CBS. DuM; Katz; 125.788 
Waterloo — 

► KWWL-TV (7) NBC, DuM; Headley-Reed; 



Great Bendt— 

► KCKT (2) Boiling 

Hutchinson — 

► KTVH (12) CBS, DuM; H-R; 158,652 

Manhattan! — 

KSAC-TV (*8) 7/24/53-Unknown 
Pittsburgt — 

f KOAM-TV (7) ABC, NBC, DuM; Katz; 76,116 
Topeka — 

► WIBW-TV (13) ABC, CBS, DuM; Capper Sis.; 


Wichita — 

► KAKE-TV (10) ABC; Hollingbery 

► KEDD (16) NBC; Petry; 124,311 

Wichita Tv Corp. (3) Initial Decision 8/9/54 


Ashlandf — 

WPTV (59) Petry: 8/14/52-Unknown 
Henderson (Evansville. Ind.) — 

► WEHT (50) CBS; Meeker; 65,389 
Lexingtont — 

WLAP-TV (27) 12/3/53-Unknown 
WLEX-TV (18) Forjoe; 4/13/54-Jan. '55 

Louisville — 

>- WAVE-TV (3) ABC, NBC, DuM; NBC Spot 
Sis.; 414,755 

► WHAS-TV (11) CBS; Harrington, Righter & 

Parsons. See footnote (b) 
WKLO-TV (21) See footnote (c) 
WQXL-TV (41) Forjoe; 1/15/53-early '55 
Vewportt — 

WNOP-TV (74) 12/24/53- Unknown 

a close look at facts • . . 

WTHI-TV Channel 10 is the ONLY station with 
complete coverage of the Greater 


• One of the Mid-west's most prosperous industrial and agricultural markets 

• $714,500,000 Retail Sales in year '53-'54 

• Blanketed ONLY by WTHI-TV's 316,000 watt signal 

• 227,000 Homes (147,000 TV homes) 



Represented nationally by: 

The Boiling Co. New York & Chicago 
Broadcasting • Telecasting 

316,000 Watts 

January 10, 1955 • Page 101 


Alexandria! — 

► KALB-TV (5) Weed 

Baton Rouge — 

► WAFB-TV (28) ABC, CBS, NBC. DuM; Young; 


WBRZ (2) Hollingbery; 1/28/54-March '55 

Lafayettet — 

KLFY-TV (10) Rambeau; 9/16/53-June "55 
KVOL-TV (10) 9/16/53-Unknown 

Lake Charles — 

► KPLC-TV (7) NBC; Weed; 55.935 

► KTAG (25) CBS, ABC, DuM; Young; 35,000 

Monroe — 

KFAZ (43) See footnote (c) 

► KNOE-TV (8) CBS, NBC, ABC. DuM; H-R; 


New Orleans — 

WCKG (26) Gill-Perna; 4/2/53-Early '55 
WCNO-TV (32) Forjoe; 4/2/53-Unknown 

+■ WDSU-TV (6) ABC, CBS, NBC, DuM; Blair; 
292 587 

► WJMR-TV (61) ABC, CBS. DuM; Boiling; 


Shreveport — 

► KSLA (12) ABC, CBS, NBC, DuM; Raymer; 


Shreveport Tv Co. (12) Initial Decision 6/7/54- 

See footnote (d) 
KTBS Inc. (3) Initial Decision 6/11/54 


Bangor — 

► WABI-TV (5) ABC. CBS, NBC, DuM; Holling- 

bery; 79.104 

► WTWO (2) Venard 
Lewiston — 

► WLAM-TV (17) DuM; Everett-McKinney; 


Poland Spring — 

► WMTW (8) ABC, CBS. DuM; Harrington, 

Righter & Parsons; 259,933 

Portland — 

► WCSH-TV (6) NBC, DuM; Weed; 141,504 

► WGAN-TV (13) ABC. CBS; Avery-Knodel 

WPMT (53) See footnote (c) 




s 20 13 

(also available 
with plain 1/5 
second dial, side-slide.) 

} Minerva* RADIO & TV 



Exclusive Minerva Coil Springs prevent failures 
from friction or wear. Independent Hammer Spring 
Mechanism insures perfect fly-back to Zero every time! 
90 and 36 ft. -per -minute register for 35 and 16 mm. 
films. Small hand records up to #) 30 minutes; 
long hand completes revolution in 60 seconds. 

regularly at work in CBS. NBC and ABC Network 
Studios, as well as affiliates and independents through- 
out the country. New Color Catalog Now Ready — 
Write Today! 

We are headquarters for 
All makes — prompt service 



580 Fifth Avenue, New York 36 PLaza 7-2540 


Baltimore — 

► WAAM (13) ABC, DuM; Harrington, Righter 

& Parsons; 575,174 

► WBAL-TV (11) NBC; Petry; 575,174 
WITH-TV (72) Forjoe; 12/18/52-Unknown 

► WMAR-TV (2) CBS; Katz; 575,174 
WTLF (18) 12/9/53-Unknown 

Cumberlandt — 

WTBO-TV (17) 11/12/53-Unknown 
Salisburyt — 

► WBOC-TV (16) ABC, CBS, DuM; Burn-Smith; 



Adams (Pittsfield)— 

► WMGT (19) DuM; Walker; 169,015 

Boston — 

► WBZ-TV (4) NBC; Free & Peters; 1,253,379 
WGBH-TV (*2) 7/16/53-Unknown 
WJDW (44 ) 8/12/53-Unknown 

► WNAC-TV (7) ABC, CBS, DuM; H-R; 1,250,000 

Brocktont — 

WHEF-TV (62) 7/30/53-Unknown 
Cambridge (Boston) — 

► WTAO-TV (56) DuM; Everett-McKinney; 

Springfield — 

► WHYN-TV (55) CBS, DuM; Branham; 160,000 

► WWLP (61) ABC, NBC; Hollingbery; 160,000 
Worcester — 

WAAB-TV (20) Forjoe; 8/12/53-Unknown 

► WWOR-TV (14) ABC, DuM; Raymer; 68,112 


Ann Arbor — 

► WP AG-TV (20) DuM; Everett-McKinney; 22,400 
WUOM-TV (»26) 11/4/53-Unknown 

Battle Creek — 

WBCK-TV (58) Headley-Reed; 11/20/52-Un- 

Bay City' (Midland, Saginaw) — 

► WNEM-TV (5) NBC. DuM; Headley-Reed: 


► WWTV (13) ABC. CBS, DuM; Weed; 62.410 
Detroit — 

WB ID-TV (62) 11/19/53-Unknown 

► WJBK-TV (2) CBS; Katz; 1,468,400 
WTVS (»56) 7/14/54-Unknown 

► WWJ-TV (4) NBC: Hollingbery; 1,466,000 

► WXYZ-TV (7) ABC; Blair; 1,469,000 

► CKLW-TV (9) See Windsor, Ont. 

East Lansingt — 

► WKAR-TV (*60) 

WJRT (12) 5/12/54-Early '55 
Grand Rapids — 

► WOOD-TV (8) ABC, NBC, DuM; Katz; 460,860 
WMCN (23) 9/2/54-Unknown 

Kalamazoo — 

► WKZO-TV (3) ABC, CBS, NBC, DuM; Avery- 

Knodel; 539,390 

Lansing — 

»» WTOM-TV (54) ABC, DuM; Everett-McKinney; 

H- WJIM-TV (6) ABC, CBS, NBC; Petry; 413,573 

Marquettet — 

WAGE-TV (6) 4/7/54-Unknown 

Muskegont — 

WTVM (35) 12/23/52-Unknown 

Saginaw (Bay City, Midland) — 

► WKNX-TV (57) ABC, CBS; Gill-Perna: 140,000 
Traverse Cityt— 

► WPBN-TV (7) NBC; Holman 


Austin — 

► KMMT (6) ABC; Pearson; 95,951 
Duluth (Superior, Wis.)— 

► KDAL-TV (3) ABC, NBC; Avery-Knodel; 74,500 

► WDSM-TV (6). See Superior, Wis. 
WFTV (38) See footnote (c) 


KHTV (10) 1/13/54-Unknown 
Minneapolis (St. Paul) — 

KEYD-TV (9) DuM; H-R; 6/10/54-1/9/55 

► WCCO-TV (4) CBS; Free & Peters; 550,000 

► WTCN-TV (11) ABC; Blair; 550,000 
Rochester — 

► KROC-TV (10) NBC; Meeker; 92.386 
St. Paul (Minneapolis) — 

► KSTP-TV (5) NBC; Petry; 511,000 

► WMIN-TV (11) ABC; Blair; 550.000 


Biloxit — 

Radio Assoc. Inc. (13) Initial Decision 7/1/54 

Columbust — 

WCBI-TV (4) McGillvra; 7/28/54-Early '55 

Jackson — 

► WJTV (25) CBS. DuM; Katz; 61.000 

► WLBT (3) NBC; Hollingbery; 122,765 

► WSLI-TV (12) ABC; Weed; 108,450 

Meridiant — 

WCOC-TV (30) See footnote (c) 

► WTOK-TV (11) ABC, CBS. NBC, DuM; Head- 

ley-Reed; 56,800 

Tupelot — 

Tupelo Citizens Tv Co. (9) 12/8/54-Fall "55 

Cape Girardeau — 

► KFVS-TV (12) CBS, NBC, DuM; 110,000 


KFUO-TV (30) 2/5/53-Unknown 

Columbia — 

► KOMU-TV (8) ABC, CBS, NBC, DuM; H-R: 

Festust — 

KACY (14) See footnote (c) 
Hannibalt (Quincy, 111.) — 

► KHQA-TV (7) CBS, DuM; Weed; 140,856 

► WGEM-TV (10) See Quincy, 111. 

Jefferson Cityt— 

KRCG (13) 6/10/54-Unknown 

Joplin — 

► KSWM-TV (12) CBS; Venard; 81.270 

Kansas City — 

► KCMO-TV (5) ABC, DuM; Katz; 453,693 

► KMBC-TV (9) CBS; Free & Peters; 453,693 

► WDAF-TV (4) NBC; Harrington, Righter St 

Parsons; 453,693 

Kirksvillet — 

KTVO (3) 12/16/53-Unknown 
St. Joseph — 

► KFEQ-TV (2) CBS. DuM; Headley-Reed; 115.845 

St. Louis — 

► KETC (*9) 500,000 

► KSD-TV (5) ABC. CBS, NBC; NBC Spot Sis.; 


► KWK-TV (4) CBS; Katz 
WIL-TV (42) 2/12/53-Unknown 
KACY (14) See Festus 

► WTVI (54) See Belleville, HI. 

Sedaliat — 

>■ KDRO-TV (6) Pearson; 57,000 
Springfield — 

► KTTS-TV (10) CBS. DuM; Weed; 56,880 

► KYTV (3) ABC. NBC; Hollingbery; 58.670 



► KOOK-TV (2) ABC. CBS. NBC, DuM: Headley- 

Reed; 18,000 


KOPR-TV (4) See footnote (c) 

► KXLF-TV (6) ABC; No estimate given. 

Great Fallst— 

► KFBB-TV (5) CBS, ABC, DuM; Headley-Reed; 


Missoulat — 

► KGVO-TV (13) ABC, CBS, NBC, DuM; Gill- 

Perna; 15,200 


Kearney (Holdrege) — 

► KHOL-TV (13) ABC, CBS, DuM; Meeker: 


Lincoln — 

► KOLN-TV (10) ABC, CBS, DuM; Avery-Kno- 

del; 107,204 

► KUON-TV («12) 

Omaha — 

► KMTV (3) ABC, CBS, DuM; Petry; 283.150 

► WOW-TV (6) NBC, DuM; Blair; 283,150 


KSTF (10) 8/18/54-Unknown 




Page 102 • January 10, 1955 

Broadcasting • Telecasting 


Hendersont — 

KLRJ-TV (2) Pearson 7/2/54-1/20/55 

Las Vegas— 

► KLAS-TV (8) ABC, CBS, DuM; Weed; 18,442 
i Reno — 

► KZTV (8) ABC, CBS. NBC, DuM; Pearson: 



Keenet — 

WKNE-TV (45) 4/22/53-Unknown 

; Manchester — 

I ► WMUR-TV (9) ABC, DuM; Weed; 381,338 
Mt. Washington!— 

► WMTW (8) See Poland Spring. Me. 


Asbury Parkt— 
: ► WRTV (58) 10,500 
Atlantic City— 

WFPG-TV (46) See footnote (c) 

WOCN (52) 1/8/53-Unknown 

Camdent — 

WKDN-TV (17) 1/28/54-Unknown 

Newark (New York City) — 

► WATV (13) Petry: 4,290,000 

New Brunswickt — 

WTLV (*19) 12/4/52-Unknown 


Albuquerque — 

► KOAT-TV (7) ABC, DuM; Hollingbery; 50,000 

► KOB-TV (4) NBC; Branham; 53,496 

► KGGM-TV (13) CBS; Weed; 53.496 

Roswellt — 

► KSWS-TV (8) NBC, ABC, CBS. DuM; Meeker; 



Albany (Schenectady, Troy) — 
WPTR-TV (23) 6/10/53-Unknown 

► WROW-TV (41) ABC, DuM; Boiling; 125.000 
►-WTRI (35) CBS; Blair; 125,633 

WTVZ (*17) 7/24/52-Unknown 
Binghamton — 
•WNBF-TV (12) ABC, CBS, NBC, DuM; Boi- 
ling; 312,160 
WQTV (*46) 8/14/52-Unknown 
WINR-TV (40) 9/29/54-Unknown 

■ WBEN-TV (4) ABC, CBS. DuM; Harrington. 

Righter & Parsons; 430,042. See footnote (a). 
WBUF-TV (17) ABC, CBS, NBC, DuM; H-R: 

WGR-TV (2) ABC, NBC, DuM; Headley-Reed; 
432 819 

WTVF (*23) 7/24/52-Unknown 
Carthage (Watertown) — 

■WCNY-TV (7) ABC, CBS; Weed 
Elmira — 

WTVE (24) See footnote (c) 
Ithacat — 

WHCU-TV (20) CBS; 1/8/53-Unknown 
WIET (*14) 1/8/53-Unknown 
Kingston — 

- WKNY-TV (66) ABC, CBS, NBC, DuM; Meeker; 

Lake Placid t(Plattsburg)— 
•WIRI (5) Young 

New York — 
•WABC-TV (7) ABC; Weed; 4,290,000 

• WABD (5) DuM; Avery-Knodel; 4,290,000 

• WCBS-TV (2) CBS; CBS Spot Sis.; 4.290,000 

WGTV (*25) 8/14/52-Unknown 

WNYC-TV (31) 5/12/54-Unknown 
WOR-TV (9) WOR; WOR-TV Sis.; 4,290,000 
WPIX (11) Free & Peters; 4,290,000 
WRCA-TV (4) NBC; NBC Spot Sis.; 4,290,000 

■WATV (13) See Newark, N. J. 

Rochester — 

WCBF-TV (15) 6/10/53-Unknown 
•WHAM-TV (5) NBC; Hollingbery; 290,000 
WHEC-TV (10) ABC, CBS; Everett-McKinney; 


WRNY-TV (27) 4/2/53-Unknown 
WROH (*21) 7/24/52-Unknown 
WVET-TV (10) ABC, CBS; Boiling; 281.790 

Directory information is in following order: call 
letters, channel, network affiliation, national rep- 
resentative; market set count for operating sta- 
tions; date of grant and commencement target 
date for grantees. 

Broadcasting • Telecasting 

Schenectady (Albany, Troy) — 

► WRGB (6) ABC. CBS, NBC, DuM; NBC Spot 

Sis.; 405,000 

Syracuse — 

► WHEN-TV (8) ABC, CBS, DuM; Katz; 350,500 
WHTV (*43) 9/18/52-Unknown 

► WSYR-TV (3) NBC; Headley-Reed; 351,750 


► WKTV (13) 


ABC, CBS. NBC, DuM; Cooke: 



Ashevillet — 

► WISE-TV (62) CBS, NBC; Boiling; 

► WLOS-TV (13) ABC, DuM; Venard; 

Chapel Hillt— 

WUNC-TV (*4) 9/30/53-1/4/54 

► WAYS-TV (36) ABC. NBC: Boiling: 56.338 

► WBTV (3) CBS. ABC. NBC. DuM; CBS Spot 

Sis.; 440,406 

Durham — 

► WTVD (11) ABC, NBC; Headley-Reed; 185,690 

Fayettevillet — 

WFLB-TV (18) 4/13/54-Unknown 
Gastoniat — 

WTVX (48) 4/7/54-Unknown 
Greensboro — 

► WFMY-TV (2) ABC, CBS, DuM; Harrington. 

Righter & Parsons; 252,716 

Greenville — 

► WNCT (9) ABC. CBS, 


Raleigh — 

► WN AO-TV (28) ABC, 

Knodel; 112,600 

Washingtont — ■ 

North Carolina Tv Inc. (7) 10/27/54-Unknown 

Wilmingtonf — 

► WMFD-TV (6) ABC, NBC; Weed; 43,600 
WTHT (3) 2/17/54-Unknown 


► WSJS-TV (12) NBC; Headley-Reed; 251.317 

► WTOB-TV (26) ABC, DuM; H-R; 84,300 

NBC, DuM; Pearson; 

CBS, DuM; Avery- 


Bismarckf — 

► KFYR-TV (5) CBS, NBC, DuM; Hoag-Blair, 

Blair-Tv; 24,315 

Fargot — 

► WDAY-TV (6) ABC, CBS, NBC. DuM; Free & 

Peters; 65,000 

Grand Forkst — 

KNOX-TV (10) 3/10/54-Unknown 

Minott — 

► KCJB-TV (13) ABC, CBS, NBC, DuM; Weed; 


Valley Cityt— 

► KXJB-TV (4) CBS; Weed; 75,000 

Akron — 



(49) ABC; Weed; 174,066 

Ashtabulat — 

► WICA-TV (15) 25.000 

Cantont — 

Tri-Cities Telecasting Inc. (29) Initial Decision 


► WCET (*48) 2,000 

► WCPO-TV (9) ABC, DuM; Branham; 724.140 
WKRC-TV (12) CBS; Katz; 662,236 

► WLWT (5) NBC; WLW Sis.; 525,000 
WQXN-TV (54) Forjoe; 5/14/53-early '55 

Cleveland — 

WERE-TV (65) 6/18/53-Unknown 

► WEWS (5) CBS; Branham; 1,070,360 
VVHK-TV (19) 11/25/53-Unknown 

»- VVNBK (3) NBC; NBC Spot Sis.; 1,045,000 

► WXEL (8) ABC, DuM; Katz; 1,063,000 
Columbus — 

► WBNS-TV (10) CBS; Blair; 425,537 
»- WLWC (4) NBC; WLW Sis.; 307,000 

WOSU-TV (*34 ) 4/22/53-Unknown 

► WTVN-TV (6) ABC, DuM; Katz; 381,451 

For a real Sales KNOCKOUT 
in the Detroit area 


channel 9 




adio 800 kt 

Adam Young 
Televiiion Corporation 
National Rep. 


January 10, 1955 

Page 103 


Dayton — 

► WHIO-TV (7) CBS. DuM; Hollingbery; 637.330 
WIFE (22) See footnote (c) 

► WLWD (2) ABC. NBC; WLW Sis; 320,000 


WEOL-TV (31) 2/11/54-Unknown 

Lima — 

WIMA-TV (35) Weed; 1/24/52-Early '55 

► WLOK-TV (73) ABC, CBS, NBC; H-R; 63,557 


WTVG (36) 6/3/54-Unknown 

Massillont — 

WMAC-TV (23) Petry; 9/4/52-Unknown 
Steubenville (Wheeling, W. Va.)— 

► WSTV-TV (9) CBS; Avery-Knodel; 1.083,900 

Toledo — 

► WSPD-TV (13) ABC, CBS, NBC, DuM; Katz; 


WTOH-TV (79) 10/20/54-Unknown 
Youngstown — 

► WFMJ-TV (21) NBC; Headley-Reed; 146,000 

► WKBN-TV (27) ABC, CBS, DuM; Raymer: 


Zanesville — 

► WHIZ-TV (18) ABC, CBS. NBC. DuM; Pear- 

son; 45,000 



► KTEN (10) ABC; Venard; 180,000 
Ardmoret — 

KVSO-TV (12) 5/12/54-Unknown 


► KGEO-TV (5) ABC; Pearson; 118.000 

Lawtont — 

► KSWO-TV (7) DuM: Pearson; 54.540 

Miamit — 

KMIV (58) 4/22/53-Unknown 
Muskogeet —